Behind the Review
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It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In Behind the Review, Yelp and Entrepreneur dig a little deeper on both accounts. Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features conversations with reviewers and business owners about their experiences—whether it was one star or five stars—giving listeners behind-the-scenes insights into what was really going on.
Restaurants, plumbers, florists, salon owners, fitness entrepreneurs, and more share how they create unique customer experiences that generate reviews and offer real-life lessons that business owners in any industry can apply to their own operations.
Restaurants, plumbers, florists, salon owners, fitness entrepreneurs, and more share how they create unique customer experiences that generate reviews and offer real-life lessons that business owners in any industry can apply to their own operations.
153 Episodes
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Alessandro Farruggio and his family, owners of Il Canale in Washington D.C., are experts in the pizza business. Since Alessandro’s father immigrated from Italy in the 1970s, the family has been serving authentic Italian recipes in the D.C. area. Their delicious food, consistent customer engagement, and knack for adaptability has earned them recognition on three Yelp Top 100 lists since 2022. Reviewer Sydney G. shares how the restaurant became one of her go-to dinner spots. Il Canale Theme Music by Ali Schwartz and Meserole SoundMore about this episode
Tea and Milk owner Mathew Wong has gone to great lengths to create the best bubble tea possible, traveling as far as Japan to research and source his tea. He uses only the highest quality ingredients in all of his products, but found that they weren’t always popular with customers, who had grown used to inferior ingredients. In order to expand, Wong first had to educate himself, his team, and his customers on the intricacies of tea making. Tea & Milk More about the episode Theme Music by Ali Schwartz and Meserole Sound
It takes a village to raise a small business, as any entrepreneur will tell you. It sounds like a solo act, but the more advocates in a business’s corner, the more likely their success. This week Emily sits down with three of Yelp’s community managers to talk about their roles and what they can do to help make a small business successful — everything from making connections in the community, hosting events on site, to promoting the business on Yelp’s local social media pages. Roundtable Discussion with 3 Community Managers More about the episode Theme Music by Ali Schwartz and Meserole Sound
Crystal Peterson, owner of Yo’ Mama’s, has kept service at the forefront of her strategy from day 1. Located in downtown Birmingham, the family-run comfort food restaurant targets the city’s busy visitors and workers during lunch hour with quick and friendly counter service. Reviewer Delia S. shares how her first experience in Yo’ Mama’s welcoming community space made the restaurant a staple in her rotation. Yo' Mama'sMore about the episode Theme Music by Ali Schwartz and Meserole Sound
Nirvana Soul in San Jose isn’t your ordinary coffee shop. It’s loud, vivacious, and encourages community expression, whether in their regular open-mic nights or the colorful art on the walls. Sisters and co-owners Jeronica and Be’Anka created their coffee shop to serve up unique flavors like the White Rose Latte and a Hazelnut Mocha. But the more important mission is to combat one of the big epidemics facing our country — loneliness. Customer Camy shares what she loves about Nirvana Soul. Nirvana SoulMore about the episode Theme Music by Ali Schwartz and Meserole Sound
Lisa and Miguel Segura, owners of Miguel’s Artisan Recipes, always have an open seat at their table. The couple has spent the last three years finding new ways to share their jarred salsas and fresh Mexican recipes with their community. What started as pandemic deliveries to their circle of friends turned into a full-fledged brick-and-mortar operation in Clovis, CA. Yelp user and Community Director Nathen M. shares his experience meeting Miguel and Lisa and falling in love with their business. Miguel's Artisan Recipes More about the episode Theme Music by Ali Schwartz and Meserole Sound
Located in Humble, TX, Fall Creek Farmers Market is the perfect place to pick up produce and fresh foods while learning more about sustainable agriculture. Jonathan and Andrea, the husband-and-wife duo behind the market, integrate integrity and education about sustainable farming and the importance of food quality into everything they do. Reviewer Forest shares what stood out during his visits to the market. And what keeps him coming back. Fall Creek Farmers Market More about the episode Theme Music by Ali Schwartz and Meserole Sound
Most people open their own business with a solid plan and a firm idea of what that business offers. Tomeka Wallace opened Happy Cafe with exactly that, but her ability to learn as she goes, pivot when needed, and “just roll with it,” as she says, led to many changes to her menu and her operating hours. Listening to her customers and reviewers gave her new ideas, has expanded her offerings, and is one of the keys to the success of her beach town sandwich shop. Happy Cafe More about the episode Theme Music by Ali Schwartz and Meserole Sound
Sundae Scoop is an ice cream shop and community gathering place in Virginia Beach. Sibs and Philip Harrell opened the doors in 2021, bringing diverse flavors, and a fun environment for people to come together and try something new. Yelp Elite Aneesa P shares her first time at the business and what was so memorable about the entire experience. She drove pretty far to enjoy some ice cream, but the Sundae Scoop team made it well worth the trip. Sundae Scoop More about the episode Theme Music by Ali Schwartz and Meserole Sound
James Beard Award-winning Chef JJ Johnson knows that the best things in life start simply, so he built his restaurant around one of life’s basic grains—rice. He then took his clean and healthy cooking to unlikely neighborhoods to make sure everyone has access to healthy and affordable food. That great tasting food plus data gathering and studying his customer base turned into a recipe for success. Reviewer Sonya H shares her first time at FIELDTRIP and what made the experience memorable. FIELDTRIP More about the episode Theme Music by Ali Schwartz and Meserole Sound
Located in a strip mall in a Minnesota suburb, MT Noodles has become a local favorite. Justin and the team at MT Noodles integrate their Vietnamese heritage into everything they do, making sure that all customers can find homemade dishes that they will enjoy, regardless of whether or not they’ve tried Vietnamese dishes before. Hear how the staff maintains their founding mission of serving fresh and authentic cuisine, while reviewer Robby shares what stood out for him. MT Noodles More about the episode Theme Music by Ali Schwartz and Meserole Sound
The path between the entrepreneurial spark and finding that first great business opportunity was long and winding for Oakwell Beer Spa owners Jessica French and Damien Zouaoui. In fact, it was 14 months long and 25 countries winding. After trying out experiences across the globe, they settled on their business concept — a beer spa — and have been brewing plans to expand the business since day one. Yelp user Jessica shares her experience at the business, and what made it so review worthy. Oakwell Beer Spa More about the episode Theme Music by Ali Schwartz and Meserole Sound
Ice cream is elevated to new and delicious heights at Salt & Straw Ice Cream shops, with flavors like honey lavender and peanut butter brittle caramel fudge. When the time came to expand beyond the shop’s West Coast roots, co-owner Kim Malick decided to embrace a new city — Miami — and introduce her unique ice cream brand through established local businesses. Miami based Yelp Regional Manager, Diandra shares her experience as a Salt & Straw consumer, and what keeps her coming back. Salt & Straw (Coconut Grove location)More about the episode Theme Music by Ali Schwartz and Meserole Sound
With hectic work hours and unique challenges, entrepreneurship can often feel like a lonely endeavor. After experiencing the struggles of solo entrepreneurship first-hand, Jill Salzman was inspired to create The Founding Moms, a community with the goal of connecting mom entrepreneurs. On this week’s episode, Jill shares her takeaways from her journey of “serial entrepreneurship” spanning almost 20 years and how she used networking and collaboration to unlock her potential. Jill Salzman Founding Moms More about the episode Theme Music by Ali Schwartz and Meserole Sound
Located in Chandler, AZ, the Sheraton Grand at Wild Horse Pass is a resort for any kind of trip—families, couples, and golfers alike can find exactly what they’re looking for during their time at the resort. Bill and the Wild Horse Pass team integrate customer service and a “can-do spirit” into everything they do. Hear how the staff uses teamwork and collaboration to maintain a multidimensional space for over 500 guests. Reviewer Jessica shares what stood out for her and her family. Sheraton Grand at Wild Horse Pass More about the episode Theme Music by Ali Schwartz and Meserole Sound
Over the past decade, Bronco Pro Kleen Carpet Cleaners has become known as a reliable and efficient team within the Denver area. Travis and the Bronco Pro Kleen Carpet Cleaners team integrate customer service into each of their team’s actions, making customers feel like they can rely on the team for repeat services. Hear from owner Travis on Bronco Pro Kleen’s beginnings, and how they maintain success, as well as how that impacts customers like Stacey L. Bronco Pro Kleen Carpet Cleaning More about the episode Theme Music by Ali Schwartz and Meserole Sound
Mignon Francois started her cupcake business, The Cupcake Collection, with the $5 she had left to feed her family for the week. 15 years later, The Cupcake Collection is a multi-million dollar operation, with Mignon still serving as CEO and “Director of Joy.” In this live episode, Emily brings Mignon back to the podcast to talk about her inspiring business journey and empowering new book Made from Scratch: Finding Success Without a Recipe. You can listen to the first episode with Mignon here. The Cupcake Collection (original location) More about the episode Theme Music by - Ali Schwartz and Meserole Sound
Boho Camper Vans co-owner David Sodemann was inspired to start his business after a trip to Maui when he realized traveling could become expensive quickly due to lodging. Fast forward to the pandemic, Boho Vans blew up when camper vans became the ideal way to travel while socially distanced. Hear how David uses communication with his customers to make them feel comfortable and cared for even while on the road. Also hear what drove reviewer David A. to leave Boho Vans a five-star review. Boho Camper Vans More about the episode Theme Music by Ali Schwartz and Meserole Sound
When Ben and Jenny McAvoy struggled to get in touch with pest control providers in the Phoenix area, they took matters into their own hands. The couple created Insectek, a pest control business that puts communication and customer service at the forefront. And their efforts paid off — hear from reviewer Rosie P on how Insectek turned a stressful pest encounter into a seamless experience. You’ll also hear more from Ben and Jenny about the values that guide their hiring and training processes. Insectek Pest Solutions More about the episode Theme Music by Ali Schwartz and Meserole Sound
Yelp Elite Gwyn C talks about how she evaluates businesses and how she chooses a star rating. Ranging from occasional freebies to general customer service, Gwen gives insight on how to form a great relationship with customers. She provides clarity on how she writes reviews, as well as the rationale behind each review. In this episode, hear why the smallest details really do matter. And the impact and importance of responding to customer reviews - both positive and negative. Gwyn C. Yelp Profile More about the episode Theme Music by Ali Schwartz and Meserole Sound
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