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Beyond The Prompt - How to use AI in your company
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Beyond The Prompt - How to use AI in your company

Author: Jeremy Utley & Henrik Werdelin

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Beyond the Prompt dives deep into the world of AI and its expanding impact on business and daily work. Hosted by Jeremy Utley of Stanford's d.school, alongside Henrik Werdelin, an entrepreneur known for starting BarkBox, prehype and other startups, each episode features conversations with innovators and leaders to uncover pragmatic stories of how organizations leverage AI to accelerate success. Learn creative strategies and actionable tactics you can apply right away as AI capabilities advance exponentially.
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In this episode, John Waldmann, CEO of Homebase, shares how the 10-year-old SaaS company blew up its roadmap and rebuilt around AI—from culture to code. He walks us through the shift from 20-page PRDs to lightning-fast demos, reclaiming product leadership, and pushing teams into their “oh shit” moment with AI.We explore the leadership reckoning, cultural resistance, and practical playbook behind the transformation—and what it means for the future of SaaS, small businesses, and human-centered AI. If you're leading (or bracing for) an AI shift, this one’s packed with hard-earned lessons and honest insight.Key Takeaways: You Can’t Wait for Buy-In—Leadership Means Pushing the Shift — John didn’t wait for excitement or alignment—he took back product leadership and forced the move toward AI. It wasn’t about consensus, it was about momentum. If you’re leading a team through this kind of shift, your job isn’t to ask for permission—it’s to create urgency before it's obvious.Speed Over Specs — Prototypes Are the New Strategy — Homebase moved from 20-page PRDs to live demos built in hours. That switch didn’t just make shipping faster—it changed the way teams learn, think, and listen to customers. The takeaway? Stop planning in the abstract. Ship something real, now.Culture Is the Real AI Roadblock — The hardest part of going AI-first isn’t tech—it’s trust, fear, and inertia. From engineers to support teams, John had to help people reach their “oh shit” moment with AI. That’s when change sticks. Until then, it’s just optional homework. Leaders need to make adoption inevitable.AI Should Bring You Closer to Your Customers, Not Farther — This episode isn’t about chasing shiny tools. It’s about using AI to reduce the noise—so your team can focus more on humans, not less. For John, pragmatic AI is about freeing up time, getting closer to customer problems, and making the org feel smaller, not colder.LinkedIn: John Waldmann | LinkedInHomebase: All-in-one Employee Scheduling, Time Clocks, Payroll, & More | Homebase00:00 Introduction and Initial Reactions to AI00:31 Meet John Waldmann and the Story of Homebase00:53 Reinventing Homebase as an AI-First Company01:46 From PRDs to Prototypes: Building Faster, Learning Smarter05:02 How AI Is Reshaping the Customer Experience09:19 Culture Shock: Resistance, Skepticism, and AI Adoption14:03 The End of SaaS as We Know It?19:34 Leading Through Disruption: Ownership, Urgency, and Org Design25:12 Forcing the Shift: Getting Teams to Embrace AI27:50 Hiring the Unemployed—and Other Nontraditional Talent Bets28:56 Curiosity > Credentials: What to Look for in AI-Ready Teams31:57 New Expectations, OKRs, and Holding Teams Accountable37:10 Serving Small Businesses Better with AI44:52 Final Thoughts: Team Dynamics, Founder Risk, and What’s Next📜 Read the transcript for this episode: Transcript of Rebuilding from Inside: How John Waldmann Led an AI Shift Without Breaking His Team |   For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen. 
In this episode, Joshua Wöhle, co-founder and CEO of Mindstone, shares how AI can go beyond automation to truly augment thinking, strategy, and workflows. He walks us through the personal rituals and frameworks he uses to spot high-leverage opportunities, and why iteration—not speed—is the real unlock.We explore how non-technical teams can build custom tools without code, why HR is the real AI driver in most orgs, and how the shift from SaaS to tailored internal solutions is reshaping the future of work. Packed with practical insights for anyone ready to move beyond the buzzwords and into real AI-powered productivity.Key Takeaways:AI’s Real Value: Augmentation Over Automation — Joshua explains why the biggest win with AI isn’t cutting tasks—it's using AI to amplify your thinking. If you’re only automating, you’re missing out on AI as a creative and strategic partner.Crack the Code on the "Utility Threshold" — AI should save you time or improve outcomes. If it doesn’t, you haven’t hit the utility threshold yet. Joshua shares how to spot when AI becomes truly useful—and how small tweaks can unlock massive gains.Why You Should Build, Not Buy (No Coding Needed) — Forget pricey SaaS tools. Joshua reveals how anyone—yes, even non-tech teams—can quickly build custom AI solutions that fit their workflow, saving time, money, and boosting flexibility.HR: The Unexpected Hero of AI Adoption — It’s not your CTO driving AI success—it’s HR. Joshua makes the case for why empowering people, not just deploying tech, is key to creating AI-augmented teams that thrive in the future of work.LinkedIn: Joshua Wöhle | LinkedInMindstone: Mindstone - Empower Your Team with Practical AI Skills00:00 Introduction to Joshua Wöhle and Mindstone01:10 Personal Practices for Automation02:35 Early Wins in AI Automation11:23 Levels of AI Proficiency14:59 Utility Threshold in AI24:51 AI in Organizational Structures33:21 Introduction to the Early Space and AI Integration33:45 Joshua's Entrepreneurial Journey and AI Augmentation34:37 Challenges and Breakthroughs with AI35:32 The Evolution of Building with Generative AI37:56 The Future of SaaS and Internal Development40:34 Practical Examples of AI Implementation50:14 The Importance of Iteration and High-Value Tasks54:56 Concluding Thoughts and Reflections📜 Read the transcript for this episode: Transcript of Why HR not CTOs Will Lead AI Augmentation - with Joshua Wöhle |  For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen. 
In this episode, Nicholas Thompson, CEO of The Atlantic, shares a personal and expansive look at how AI is reshaping creativity, leadership, and human connection. From using ChatGPT in marathon training to rethinking journalism in the age of agents, Nicholas explores AI not just as a tool—but as a thought partner.We dive into cognitive offloading vs. augmentation, the ethics of AI-generated content, and why preserving “unwired” intelligence still matters. He also reflects on leading through disruption, building analog habits, and fostering team-wide experimentation. A rich conversation on staying human in an increasingly automated world.Key Takeaways:Your “unwired” intelligence is your AI superpower — The more human skills you build—like deep focus, emotional presence, and analog thinking—the better you’ll be at wielding AI. Thompson argues that cultivating these unwired abilities isn’t just about staying grounded—it’s about unlocking the full potential of the tools.Don’t fight the storm—gear up and adapt — AI is already transforming media and creative industries. Thompson compares it to a coming storm: you can’t stop it by yelling at the clouds. Instead, embrace it, understand it deeply, and make strategic decisions based on where it’s heading.Leadership means showing, not just telling — As a CEO navigating disruption, Thompson doesn’t just advocate for AI exploration—he models it. From training staff on GPTs to walking the halls and testing ideas live, he treats leadership as a practice of visible experimentation and continuous learning.AI relationships can’t replace real connection—but they can confuse it — Whether it's logging meals with a bot or losing a personalized Enneagram coach to a reset, Thompson highlights the emotional pull of AI and the dangers of relying on digital companions over human ones. Staying socially connected, especially through “third spaces,” is more important than ever.LinkedIn: Nicholas Thompson | LinkedInThe Atlantic: World Edition - The AtlanticWebsite: Home - Nicholas ThompsonX: nxthompson (@nxthompson)Strava: Cycling & Biking App - Tracker, Trails, Training & More | StravaCaitlin Flanagan – Sex Without Women: Article:SexWithoutWomen-TheAtlantic00:00 Introduction to Nicholas Thompson00:11 Navigating the Information Overload01:10 Daily Tech Insights and Tools02:10 Using AI for Content Creation04:39 AI as a Personal Trainer08:02 Emotional Connections with AI12:12 The Risks of AI Relationships16:17 Preparing for AGI and Cognitive Offloading30:26 AI's Impact on Leadership31:10 Navigating AI Competitors32:01 Internal AI Strategies32:49 Ethical Considerations in AI Usage34:07 AI in Journalism and Writing36:32 Practical AI Applications40:27 Balancing AI and Human Skills49:27 Future of AI in Media53:50 Final Thoughts and Reflections📜 Read the transcript for this episode: Transcript of What AI Can't Replace – How The Atlantic Deals with Disruption |  For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen. 
In this episode, Devin McNulty, founder of Funmentum Labs and creator of Funware, shares how he’s turning fun into a serious engine for creative work. After 15 years of running workshops for Fortune 500s, Devin built an AI-powered facilitation tool that helps hybrid teams generate better ideas—without needing a pro in the room.We explore how he treats AI like a co-facilitator, not a thought partner, and what it means to “pre-train” AI the way you'd brief a human. Devin also unpacks how to turn creative intuition into scalable software—and why levity, timing, and rough ideas can unlock big breakthroughs. A smart listen for anyone building tools, workshops, or teams that need to think more boldly.Key Takeaways:Fun Is a Strategic Tool—Not a Distraction – Devin challenges the assumption that “fun” and “serious work” are at odds. His facilitation method uses play to unlock alignment, compress timelines, and spark better ideas—especially in rooms that normally resist creative approaches.AI Can Facilitate, Not Just Assist – Most teams use AI as a solo tool or sidekick. Devin flips the script—designing AI to act like a group facilitator. Funware injects prompts, rephrases challenges, and even drops well-timed bad ideas to shift group dynamics and drive progress.Pre-training Your AI Is Like Prepping a Human Teammate – One of Devin’s biggest insights: treat your AI agents like collaborators. Build them with clear intent, layer in prompting strategy, and fine-tune them for the moment they’ll be used—just like you’d brief a co-facilitator before a workshop.Productizing Yourself Is the New Playbook – Devin’s journey is a case study in AI-first entrepreneurship—turning deep craft into software. His advice? Start with your workflow, atomize it into repeatable components, and build tools that deliver value with the push of a button.Website: Funmentum™ LabsLinkedIn: Devin McNulty | LinkedIn00:00 Intro to Funmentum Labs & Funware00:38 Why Fun Is a Powerful Work Strategy01:41 Overcoming Skepticism in Serious Workplaces02:27 Techniques to Engage Resistant Teams06:32 Can AI Be Funny? Humor in Corporate Settings08:03 How Funware Uses AI to Drive Group Creativity11:43 Automating Workshops with AI-Powered Prompts14:04 Devin’s Path from Facilitator to AI Builder16:21 Advanced Prompting Techniques in Funware28:34 Creative Prompting: Logos, Personas & Play30:04 Exercises to Push Beyond Obvious Ideas31:35 How AI Unlocks Group Innovation36:55 Pre-Training AI for Better Collaboration43:35 Using AI as Muse, Challenger & Focuser48:46 Final Thoughts📜 Read the transcript for this episode: Transcript of Prompting for Originality: How Devin McNulty Is AI-Enabling His Workshop Business |  For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen. 
In this episode, Mihir Shukla, CEO and Chairman of Automation Anywhere, shares how he’s building an autonomous enterprise—where AI doesn’t just assist work, but performs it. With over 300 million AI agents in action, Mihir argues the future of work is already here.We dive into how Automation Anywhere automates everything from tax to customer service, how to spot high-impact use cases, and why culture—not tech—is the biggest blocker. Mihir also zooms out to explore the global productivity crisis, the shrinking workforce, and the moral imperative to upskill at scale. A powerful episode on what work can look like when AI is truly embedded.Key Takeaways:Don’t Wait for the Future of Work—Build It - Mihir’s team is already running 300 million AI agents across global enterprises. From automating 90% of tax operations to generating CEO-ready briefings on the fly, he shows how much of today’s work can be autonomous—and how fast it’s scaling.Stalled Productivity? AI Is the Only Way Through - Despite $40 trillion in global IT spend, productivity hasn’t improved since 2008—and now the workforce is shrinking. Mihir argues that doubling productivity isn’t a moonshot—it’s an economic necessity, and AI is our best shot.Change Doesn’t Come from the Top—It Starts with Teams - Transformation doesn’t begin in the boardroom. Mihir shares how just 2 out of 10 employees experimenting with AI can ignite org-wide momentum—if they’re given ambitious goals, proper training, and permission to lead.Upskill the World, One Community at a Time - From the Mississippi Delta to Nepal, Mihir’s upskilling efforts prove that AI fluency doesn’t require a degree—just access. With the right training, someone flipping burgers can land a $120K AI job in three months. Talent is everywhere. Opportunity isn’t.LinkedIn: Mihir Shukla | LinkedInAutomation Anywhere: The Leading Agentic Process Automation System | Automation Anywhere00:00 Introduction to Mihir Shukla & Automation Anywhere01:20 Vision for Autonomous Enterprises03:03 Reimagining Work Processes04:17 Principles of Automation06:12 Challenges and Solutions in AI Adoption09:15 The Importance of AI in Modern Workplaces21:31 Studying and Rethinking Work26:55 The Challenge of Adapting to AI-Powered Workflows27:55 The Impact of AI on Task Management31:24 AI in Customer Service and HR Operations33:03 The Strategic Value of AI in Finance37:30 The Social Impact of AI and Upskilling Initiatives40:40 Final Thoughts and Takeaways 📜 Read the transcript for this episode: Transcript of How Mihir Shukla Is Reimagining Work With 300 Million AI Agents (and Counting) |  For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen. 
In this episode, Eric Porres, Global Head of AI at Logitech, shares how he’s working to turn a 7,000-person company into an AI-fluent organization. From running a GenAI survey to personally training 800+ colleagues in his first 100 days, Eric lays out the foundations of a practical, human-centered AI strategy.He discusses building a culture of “augmented intelligence” through habits, champions, and clear frameworks—like prompt refinement, long-form instructions, and task-focused design. Looking ahead, Eric explores the rise of agentic AI, internal tools, and how to measure impact beyond usage metrics. A must-listen for anyone driving meaningful AI adoption at scale.Key Takeaways:AI Fluency Starts with Behaviour, Not Just Tools – Eric’s approach isn’t about pushing more AI - t’s about teaching people how to think differently. From measuring conversation depth to rewriting prompt habits, Logitech is focused on real behavioural change.Train 800, Influence 7,000 – Before becoming Head of AI, Eric trained 800+ colleagues himself. That grassroots effort - combined with identifying “quiet champions” across teams- created the internal momentum for company-wide transformation.Build the Right Interface, Not Just the Right Model – A powerful insight: it’s not which model you use, it’s how people interact with it. Logitech prioritized intuitive, user-friendly AI experiences to meet employees where they work.From Individual Fluency to Agentic Teams –  Looking ahead, Eric envisions a world where employees work alongside custom AI agents. The future isn’t just prompt mastery - it’s knowing what to delegate, what to own, and how to manage an AI-augmented team.LinkedIn: Eric Porres | LinkedInLogitech: logitech.com/Eric's website: PorresPsychedelic GPT: Trippin' The Chat FantasticThese screenshots showcase how Eric Porres organizes AI research using NotebookLM, as discussed in the episode.NotebookLM Dashboard: NotebookLM Dashboard - Eric PorresNotebookLM Research: NotebookLM Research - March 9-15, 2025 00:00 Intro to Eric Porres 00:46 What the First 100 Days Look Like as Head of AI01:51 Measuring AI Adoption: Surveys, Usage & Quality05:34 Training 800 Colleagues: How Eric Taught AI Mastery19:50 From Side Role to Head of AI: Eric’s Transition Story23:02 Scaling AI Across Teams: Tools, Access & Equity28:56 Choosing the Right Model for the Right Job30:28 Measuring Success: NPS, Feedback, and Real Usage32:05 The Rise of AI Champions and Teaching as Proof of Mastery34:31 Beyond Fluency: Preparing for the Agentic Future36:45 Atomizing Workflows: Making AI Work for You39:10 AI in Sales & Customer Service: The Agent Use Case43:26 Personal Knowledge Bases and AI-Augmented Thinking50:49 Final Thoughts and Takeaways 📜 Read the transcript for this episode: Transcript of Eric Porres is Rewiring Logitech’s Org for the AI Age. First; he trained 800 people himself.  For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen. 
In this episode, Blair Vermette, founder of Rabbit Hole, shares his journey from traditional TV production to becoming a pioneer in AI-powered storytelling. Once frustrated by the rise of AI in creative work, Blair chose to lean in—leading to the creation of Floral, a viral Adidas spec ad that transformed his career.He talks about scaling his creative studio, navigating the chaos of AI-generated content, and how his editing background gave him a competitive edge. Blair also breaks down his “break the spine” storytelling philosophy, the balance between curation and creation, and the enduring role of human instinct in an increasingly AI-shaped creative world.Key Takeaways:Curation is as Vital as Creation – AI doesn’t replace creativity; it enhances it. Blair emphasizes that knowing how to curate and refine AI-generated content is just as important as generating it.Spec Ads Can Open Doors – Blair’s Adidas Floral campaign proved that self-initiated projects can be career-defining, attracting industry attention and unlocking new opportunities.Instinct and Storytelling Still Matter – While AI can generate stunning visuals, human intuition, taste, and storytelling structure remain irreplaceable in making content truly compelling.Adapting to AI is Crucial for Creatives – AI is reshaping creative industries, and those who embrace experimentation and evolve their skill sets will be best positioned for success.Breaking the Spine Unlocks Originality – Blair challenges traditional storytelling structures by disrupting linear narratives, starting in unexpected places, and reshaping story arcs to keep audiences engaged.Adidas Spec Ad: BlairVermette/AdidasAdBlair's Instagram: Blair Vermette (@_blairvermette) • Rabbithole: RABBITHOLE | creative studioLinkedIn: (10) Blair Vermette | LinkedIn00:00 Introduction to Blair and Rabbit Hole00:25 Blair's Journey into Generative AI01:53 The Impact of Generative AI on Creativity04:35 Creating 'My Name is Gary'07:51 The Cost and Constraints of Traditional Animation14:38 The Making of the Adidas Spec Ad19:02 The Viral Success and Its Aftermath24:08 Scaling Up to Meet Demand27:20 The Dilemma of Building a Team 28:55 The Importance of Instinct and Originality29:48 Professionalism in Creative Work30:16 Leveraging AI in Storytelling34:50 The Value of Obsession and Specificity36:02 Entrepreneurial Ideas for Creative Growth44:02 Breaking the Story Spine48:18 Navigating the AI Transition50:58 Final Reflections and Encouragement📜 Read the transcript for this episode: Transcript of How Blair Vermette Went from AI Skeptic to a Pioneer of Viral AI Videos |  For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen. 
Berlin-based artist Boris Eldagsen made headlines when he won—then refused—the Sony World Photography Awards after revealing that his winning image was AI-generated. In this special episode of Beyond the Prompt, Eldagsen takes us through his transition from traditional photography to what he calls promptography—a new category for AI-generated images.He explores the fundamental differences between photography and AI-generated art, why clear definitions matter in creative competitions, and how AI unlocks new dimensions of artistic freedom. The conversation dives deep into the philosophical and technical aspects of AI-generated images, the role of surprise in the creative process, and what the future holds for photography in the age of AI.If you've ever wondered where art and AI collide—or how to embrace the unexpected in your creative work—this episode is for you.Key Takeaways:AI expands artistic freedom, not replaces artists – AI removes physical limitations, allowing artists to create purely from imagination. But vision, composition, and storytelling remain essential—great art is still shaped by human experience.Surprise fuels creativity – Whether capturing an unexpected moment in street photography or experimenting with AI-generated images, Boris believes that embracing the unpredictable is key to artistic innovation.AI isn’t photography—it needs its own category – Boris argues that AI-generated images aren’t made with light and shouldn’t compete in photography contests. Instead, he calls for a new category—promptography—to recognize AI’s distinct creative process.Website: boris eldagsen | photo & video art berlinInstagram: Photomedia & AI Artist (@boriseldagsen)00:00 Introduction to the Special Episode00:41 Meet Boris Eldagsen: The AI Photographer01:07 The Sony World Photography Awards Controversy05:20 Defining Photography in the Age of AI07:39 The Art of Promptography12:10 Boris's Creative Process and Workflow19:30 The Future of Photography and AI30:53 Tips for Aspiring Promptographers38:51 Exploring AI Tools and Techniques41:29 Conclusion and Reflections📜 Read the transcript for this episode: Transcript of BONUS EPISODE: Boris Eldagsen: Why AI-Generated Images Aren’t Photography |  For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen. 
AI is transforming careers, personal branding, and financial planning - so how can you stay ahead? Dr. Joan Palmiter Bajorek, entrepreneur, investor, bestselling author, and host of Your AI Roadmap, shares strategies from her new book to help future-proof your career and income.She breaks down how to build a strong personal brand, expand your network, and stay financially secure in an AI-driven world. We also explore AI’s impact on job searches, gender bias, and the balance between automation and authenticity.Whether you want to pivot into AI, strengthen your career, or make smarter financial moves, this episode offers valuable, actionable strategies to help you navigate the future.Key Takeaways:Optimize for AI Search – Treat your online presence like SEO for AI. Ensure your LinkedIn and personal website include the right keywords so AI-driven tools and recruiters can easily find you.Networking Drives Career Growth – 70% of jobs come from introductions. Being proactive, following up, and offering value in professional relationships is key to unlocking new opportunities.Financial Preparedness is a Career Advantage – Many high earners still live paycheck to paycheck. Building an emergency fund of 6–12 months helps navigate layoffs and career shifts with confidence.AI Can Enhance, but Authenticity Wins – AI-generated headshots and tools can refine your brand, but people connect with realness. Finding a balance between AI optimization and human authenticity is essential.Joan's HBR article: Voice Recognition Still Has Significant Race and Gender BiasesJoan's LinkedIn: (23) Dr. Joan Palmiter Bajorek | LinkedInJoan's Website: Dr. Joan Palmiter BajorekYour AI Roadmap: Your AI Roadmap00:00 Introduction and Background00:22 The AI Roadmap Book01:54 Key Actions to Future-Proof Your Career03:01 Building an Emergency Fund05:44 Leveraging AI for Financial Planning07:36 Networking Strategies10:59 Personal Branding with AI14:11 The Human Element in AI19:51 Effective AI Prompting Techniques20:29 AI's Influence on Job Matching22:21 Using AI for Personal and Professional Tasks22:59 Choosing the Right AI Tool25:08 The Future of AI and Human Collaboration26:16 Balancing Career, Money, and Joy28:00 Gender Bias in AI32:30 Conclusion and Final Thoughts📜 Read the transcript for this episode: Transcript of Future-Proofing Your Career and Income in the Age of AI with Dr. Joan Palmiter Bajorek  For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen. 
In this episode, Nicholas Thorne, co-founder of Audos, shares his mission to help a million entrepreneurs build sustainable, AI-powered businesses. He introduces the concept of the “Donkey Corn,” breaks down the Five P’s framework for spotting opportunity, and explains why AI makes entrepreneurship more accessible—and more urgent—than ever.Nicholas also explores how to build with authenticity, leverage relationship capital, and align passion with purpose. This episode is full of tactical insights for anyone ready to turn ideas into action in the age of generative AI.Key Takeaways:AI Makes Entrepreneurship Essential – Nicholas highlights how AI-driven job displacement is reshaping traditional career paths, making entrepreneurship a necessary and forward-thinking choice.The ‘Donkey Corn’ Model – Learn about this innovative, sustainable business model powered by AI that helps entrepreneurs scale effectively.Relationship Capital is Key – Authentic connections and leveraging networks are fundamental to building successful ventures and understanding customer needs.The Five P’s Framework – A simple but powerful tool for identifying market opportunities by focusing on customer pain points and aligning them with viable solutions.Start Small, Scale Strategically – Nicholas emphasizes the value of beginning with manageable AI applications and iterating over time to create big, scalable impact.Audos Instagram: Direct • Instagram Audos Website: Audos - Co Pilot for EntrepreneursAudos Mail:  ep@audomail.comAudos Mate: Mate.Audos00:00 Meet Nicholas Thorne: Co-Founder of Audos01:06 The Mission of Audos: Empowering Entrepreneurs in an AI-Driven World02:21 The Future of Work: Why AI Is Essential for Entrepreneurs05:09 Real-Life Success Stories: The Donkey Corns Explained09:40 The PreHype Journey: Building Entrepreneurial Expertise22:24 The 5P Framework: Identifying Your Ideal Customer31:56 Visceral Language and AI: The Power of Words in Business33:05 AI’s Role in Business: Consolidating and Simplifying Language34:14 Problem Reframing: How AI Assists in Tackling Big Challenges36:27 Generative AI in Action: Early Experiments and Insights40:48 The Inkling Slot Machine: Sparking Innovation with AI45:12 Authenticity in AI-Driven Businesses: Why It’s Crucial56:38 Final Reflections and Actionable Insights📜 Read the transcript for this episode:Transcript of How to build a business with AI? Founder of Audos - Nicholas Thorne on the New Rules for Entrepreneurship |  For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen. 
In this episode, Brad Anderson, President of the Product Group at Qualtrics and former Microsoft exec, shares how AI is transforming how businesses operate—from internal culture to customer experience. He reflects on Microsoft’s shift from a “know-it-all” to a “learn-it-all” mindset, and how that same curiosity is driving change at Qualtrics.From analyzing unstructured feedback to running AI summits and hackathons, Brad offers real-world stories on embedding AI into daily workflows and upskilling teams at scale. A must-listen for leaders navigating transformation in the age of AI.Key Takeaways:Learn-it-all beats know-it-all – Brad Anderson highlights how adopting a learn-it-all mindset, inspired by Satya Nadella, drives cultural and organizational transformation.AI adoption starts with action – Every individual in a company must engage with AI daily to foster understanding and integration.Innovation requires safe spaces – Creating environments for AI experimentation, such as hackathons and playgrounds, is essential for encouraging adoption and upskilling teams.You get what you measure – Brad emphasizes the importance of tracking AI engagement metrics to identify areas for improvement and sustain momentum.AI will redefine organizations – From generative AI to synthetic data, Brad explores how AI fundamentally transforms how businesses operate and serve their customers.Qualtrics' website: Qualtrics XM: The Leading Experience Management SoftwareClaude.ai: ClaudeNotebookLM: Google NotebookLM | Note Taking & Research Assistant Powered by AIChatGPT: ChatGPT00:00 Introduction to Qualtrics and Brad Anderson00:21 From Surveys to AI: The Evolution of Qualtrics01:41 Lessons from Satya Nadella03:48 Building a Customer-Centric Culture06:51 Adopting AI in Business13:29 Upskilling for AI Integration22:15 Organizing for Innovation27:13 AI Summits and Hackathons at Qualtrics36:42 ChatGPT Obsession37:19 Notebook LM and Team Alignment38:57 Innovation and Unexpected Wins40:42 Using AI in Negotiations44:18 The Future of AI and Large Language Models45:25 Driving AI Adoption48:47 The Rapid Growth ofAI56:42 AI-Powered Surveys at Qualtrics01:01:13 Generative AI and Feedback Mechanisms01:05:54 Wrap-Up and Key Takeaways📜 Read the transcript for this episode: Transcript of Why your organization needs to embrace AI—Or get left behind, with Brad Anderson |  For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen. 
Anvisha Pai, founder of Dover, takes us inside how her team is using generative AI to transform recruiting—automating everything from job descriptions to candidate outreach for over 500 companies. She shares lessons from her early AI experiments at MIT, and how building a fail-fast culture has helped Dover stay ahead of the curve.We dive into how her team turns quick AI tests into scalable wins, and how a culture of curiosity fuels long-term innovation. Whether you're scaling a startup or exploring AI’s role in team workflows, this episode offers actionable advice for thriving in an AI-powered future.Key TakeawaysEarly AI Adoption – Anvisha shares how Dover leveraged GPT-3 for tasks like job description writing and email automation, overcoming early limitations through iteration.Fail-Fast Culture – Building a culture that encourages experimentation without fear of failure is key to driving innovation.Empowering Teams – Dover prioritizes self-starters and provides resources to help non-technical staff engage with AI.Iterative Product Development – The team emphasizes solving real customer problems manually before building scalable AI-powered solutions.Staying Informed – Anvisha stresses the importance of habits like following industry leaders and experimenting with new tools to stay competitive in a rapidly changing field.Dover's Website: Best Hiring & Recruiting Software for Startups with Free ATS | Dover00:00 Introduction to Anvisha and Dover00:14 Early Fascination with AI00:29 First Experiences with AI03:05 Founding Dover and Co-Founders04:00 Early Challenges and Iterations04:49 Exploring AI Applications at Dover06:34 Impact of AI on Recruiting07:25 Developing AI Tools and Products09:10 Company Culture and Innovation16:20 Staying Abreast of AI Developments30:38 Leadership and Management33:23 Conclusion and Reflections📜 Read the transcript for this episode: Transcript of Reinventing Recruiting: Anvisha Pai on Using AI to Automate Hiring |  For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen. 
In this episode, Brice Challamel, Head of AI Products and Platforms at Moderna, pulls back the curtain on how AI is transforming not just workflows but entire organizational cultures. Brice introduces the concept of the AI "catalyst" - a role focused on accelerating safe, effective change - while sharing practical strategies for fostering widespread AI adoption.Drawing on examples from his leadership at Moderna, Brice explains why it's reckless not to integrate AI into your processes, how to avoid outdated approaches (what he calls "Fred-like behavior") that hold organizations back, and why every individual in a company should think of themselves as a five-person team, augmented by AI.This episode is a masterclass in how to lead through change, prioritize high-impact innovation, and rethink leadership in the age of AI.Key Takeaways:Catalysts drive AI transformation – Learn how Brice's 'catalyst' approach sparks cultural and technological shifts in organizations.AI champions fuel innovation – Discover how Moderna’s Generative AI Champions Team amplifies AI adoption and engagement.Augment, don’t replace – Brice explains why the goal is not to replace humans but to enhance their capabilities.Outdated habits are out – Embrace modern tools and innovative methodologies to stay ahead.Start with ‘Why’ – Understand the importance of anchoring AI initiatives to purpose-driven objectives for lasting success.Moderna's website: Pioneering mRNA technology - Moderna00:00 Introduction to Brice Challamel and His Role at Moderna00:45 What It Means to Be an AI Catalyst02:30 Leadership in the AI Era: Moving Beyond Traditional Hierarchies06:10 Avoiding "Fred-like Behavior" in a Modern Workplace10:20 Augmenting Human Potential: The Five-Person AI Team14:50 How Moderna Manages 700+ GPTs Safely and Efficiently20:30 Democratizing AI: Why It's a Utility for Every Employee27:15 Using AI to Transform Personal and Professional Growth32:40 Frameworks for Incident Management in AI Integration39:15 AI’s Role in Healthcare, Radiology, and Beyond43:30 The Generative AI Champions Team: GCAT in Action50:00 The Future of Work: Collaboration and Culture with AI01:03:27 Reflections on AI Adoption and Leadership Insights📜 Read the transcript for this episode: Transcript of How to make an AI-Driven Culture Transformation with Moderna’s Head of AI, Brice Challamel |  For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen. 
In this episode, Geoff Woods, bestselling author of The AI Driven Leader and founder of AI Leadership, reveals how leaders can leverage AI to tackle big decisions and strategic challenges. Geoff introduces a transformative mindset shift: stop asking, “How can I do this?” and start asking, “How can AI help me do this?”Through real-world examples, he demonstrates how AI can act as a thought partner in high-stakes scenarios like debt restructuring, product innovation, and boardroom dynamics. Geoff also shares practical tips on building daily AI habits to enhance decision-making, amplify results, and spark innovative breakthroughs.Whether you're a leader looking to rethink your approach to AI or seeking actionable strategies for smarter decision-making, this episode offers valuable insights for driving success.Key takeaways:Use AI as a thought partner – Shift your mindset from “How can I do this?” to “How can AI help me do this?” to unlock new levels of strategic thinking and innovation.Prioritize high-impact challenges – Leverage AI for complex, high-value tasks like debt restructuring, product development, and strategic decision-making.Develop daily AI habits – Engage with AI consistently to build momentum, enhance your decision-making, and achieve long-term breakthroughs.Stay in the driver’s seat – Treat AI as a tool to enhance leadership and decision-making, ensuring that human judgment remains central to the process.AI leadership website: Home | AileadershipGeoff on LinkedIn: Geoff Woods | LinkedIn00:00 Introduction to Geoff Woods and His Journey00:27 Mindset Shift for Leaders Using Generative AI01:19 The Power of AI as a Thought Partner03:55 Strategic Use of Generative AI05:22 Real-World Example: Restructuring Debt with AI08:45 Daily AI Engagement for Business Growth13:34 Building AI Proficiency and Overcoming Challenges19:28 Creating and Leveraging AI Boards for Decision-Making24:01 Insights from AI Advisory Boards25:05 Strategic Thinking and Habit Formation27:03 Practical Applications and Case Studies in AI Leadership33:12 Case Study: Strategic Offsite with AI37:48 Final Thoughts and Takeaways📜 Read the transcript for this episode: Transcript of How You Can Leverage AI for Big Decisions – Insights from Geoff Woods |  For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen. 
In this episode, we explore how Peter Hollens has leveraged artificial intelligence to grow his YouTube channel to over 3 million followers and sustain his success in the creator economy. Peter shares how AI tools have streamlined his production process, sparked new creative ideas, and even enhanced his ability to connect authentically with his audience. From optimizing workflows to experimenting with AI-assisted songwriting and storytelling, Peter reveals how technology has expanded his creative possibilities while staying true to his artistic voice. The episode also delves into the ethical challenges of AI, as Peter emphasizes the need for transparent practices that respect creators’ rights. This conversation is an inspiring look at how AI can amplify human creativity, helping creators scale their passions and engage with audiences in meaningful ways.Key Takeaways:AI fuels YouTube growth – Peter uses AI tools to streamline his production process and expand his content’s creative reach.Authenticity drives connection – Despite AI’s capabilities, Peter emphasizes the importance of human storytelling and genuine audience engagement.Ethics safeguard creators – Transparent AI practices and fair licensing are essential for protecting creators’ rights and sustaining trust.AI journaling sparks ideas – Peter leverages AI-driven journaling to capture insights and refine his creative strategies, contributing to his success on YouTube.Peter Hollens website: Peter HollensYoutube: Peter Hollens - YouTube00:00 Introduction to Peter Hollens and First Impressions01:44 Peter's Journey: From Choir to YouTube Sensation05:56 The Creator Economy: Advising, Investing, and Building a Following07:46 AI in Music: Exploring New Creative Frontiers10:59 Personal Growth Through AI and Technology15:12 Creativity and Authenticity in an AI-Driven World29:14 Ethics and Content Licensing in AI32:56 Reigniting Creativity and the Importance of Knowledge Sharing37:35 The Future of Acapella and AI Innovation42:51 Journaling and Self-Discovery with AI51:54 Final Reflections 📜 Read the transcript for this episode: Transcript of How Peter Hollens uses AI to build a successful YouTube channel with 3m followers |  For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen. 
In this conversation, Noah Brier, founder of Percolate and BrXnd.ai, discusses his journey from advertising to becoming a leader in AI-powered marketing solutions. He explores the balance between exploration and exploitation in business, highlighting AI’s transformative role in solving complex brand challenges. Noah underscores the importance of hands-on experimentation, the shift from traditional SaaS models to bespoke software solutions, and the need for companies to capture and leverage tacit knowledge.The discussion also covers practical applications of AI, insights from leading CMOs, and how technology is shaping the future of business. Noah explains how AI can democratize knowledge, streamline workflows, and turn unstructured data into actionable insights, positioning it as a critical tool for driving innovation.Key Takeaways:Start experimenting with AI now – AI’s capabilities are vast, and hands-on exploration is key.The future of software is custom-built AI solutions – A shift from SaaS to bespoke models is on the horizon.Tacit knowledge is a goldmine – Codifying hidden expertise can unlock huge potential with AI.AI can turn unstructured data into actionable insights – Harnessing data can drive innovation and efficiency.Noah Brier's blogpost on building plugins: https://newsletter.brxnd.ai/p/building-chatgpt-plugins-brxnd-dispatchNoah on LinkedIn: https://www.linkedin.com/in/noahbrier/00:00 - Introduction to Noah Brier00:45 - Noah's Career Journey01:25 - Exploring AI, New Ventures, and Transitioning from Exploration to Exploitation03:28 - The Power of AI in Solving Problems07:14 - The Practical Applications of AI10:26 - Building AI-Driven Workflows16:35 - Empowering Organizations with AI22:20 - Hands-On with AI31:36 - Making Tacit Knowledge Explicit33:10 - Fun and Quirky AI Projects35:30 - Using AI for Brand and Product Development37:33 - Exploring New AI Tools and Techniques39:59 - Challenges and Opportunities in AI42:26 - The Future of SaaS and AI Integration47:03 - Practical Applications and Prototyping47:42 - Reflections and Future Directions53:49 - Closing Thoughts and Takeaways📜 Read the transcript for this episode: Transcript of The death of SAAS and raise of what marketing folks can do with AI already with Noah Brier |  For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen. 
In this special episode, we begin with a conversation from Crafted featuring Paige Costello, Head of AI at Asana, on how tools like AI-generated status reports and bug triaging are eliminating busywork and unlocking creativity.Then, Jeremy and Henrik continue the conversation with Paige—digging into user testing, model choices, and the challenge of balancing control with flexibility. With real-world examples from Asana, this episode offers practical insights into how AI is reshaping workflows, team structures, and the future role of product managers.Key Takeaways:Experiment with AI-powered tools – Asana’s AI features, like status reports, help teams cut down on repetitive tasks and unlock creative potential.The product manager’s role is evolving – With AI, product managers are shifting focus toward strategic thinking and deep customer insights.Maintain a balance – While AI automates many tasks, human judgment remains essential for accurate project oversight.Specialized teams boost AI impact – Asana’s approach shows that dedicated AI teams can set the foundation for organization-wide adoption.For more episodes from Crafted, visit crafted.fm and be sure to subscribe to Crafted on your favorite podcast app for more insights on product innovation.00:00 Special episode intro00:01 Crafted: Paige Costello, Head of AI at Asana00:36 AI in Action at Asana01:52 Challenges in AI implementation05:01 Structuring teams for AI08:55 AI's role in product management14:15 Prototyping and scaling AI15:56 Internal AI uses at Asana18:06 AI's impact on workflows20:32 Future skills and job roles22:52 Customer interaction importance25:22 PageBot and AI assistants26:56 AI in organizational challenges27:43 Unexpected skills in AI29:17 Beyond the Prompt: Paige Costello29:29 Transparency and AI in teams34:33 Building AI products39:10 Legal and organizational aspects44:47 AI boosting productivity50:23 AI's impact across industries📜 Read the transcript for this episode: Transcript of Special Episode: Paige Costello on AI in Product Management – a Co-Production from Crafted.FM and Beyond the Prompt |  For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen. 
In this episode, Stephen Kosslyn—former Harvard professor and leading voice in cognitive science—shares how AI is reshaping the way we learn. He explains why “learning by using” leads to deeper understanding, and how AI can amplify memory, critical thinking, and creative problem-solving.Kosslyn also explores where AI still falls short, the enduring power of the humanities, and what it takes to truly flourish in the age of intelligent tools. Drawing from his decades of research and his upcoming book Learning to Flourish in the Age of AI, this episode offers a powerful look at the future of education.00:00 Introduction to Stephen Kosslyn and His Career01:01 Active Learning02:08 Retention in Learning03:40 AI's Impact on Learning04:18 Early AI Experiences09:56 Cognitive Amplifier Loop15:09 AI in Learning: Challenges & Potential23:18 AI Personalization Complexity28:45 Transfer Problem in Learning30:55 Problem-Solving & Cognitive Limits31:58 Evolutionary Learning & AI in Creativity35:45 AI Context Switching Challenges37:34 Student Motivation39:50 Innovative Teaching Methods42:22 Intrinsic vs. Extrinsic Motivation54:11 Humanities in Learning55:36 Final Thoughts & Reflections📜 Read the transcript for this episode: Transcript of How AI Transforms Learning - with former Harvard professor and dean Stephen Kosslyn |  For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen. 
In this episode, Diarra Bousso, founder of DIARRABLU, shares how she went from math teacher to fashion-tech entrepreneur—using generative AI and algorithms to create sustainable, scalable fashion while dramatically reducing textile waste.She talks about treating AI as a creative partner, why transparency is key to growth, and how sharing her process fosters learning across her team. Diarra also lays out a bold vision for the future of fashion—where technology, tradition, and design thinking collide to challenge the industry's status quo.DIARRABLU's website: Conscious Contemporary Lifestyle Brand – diarrabluDiarra’s TED talk: TEDTALK – diarrablu Diarra's website: Diarra Bousso 00:00 - Introduction to Diarra Bousso00:40 - From Math Teacher to Fashion Designer01:18 - Using AI to Visualize Fashion Designs02:09 - Speeding Up the Fashion Design Process03:34 - Fast, Sustainable Fashion with AI05:40 - Customizing Fashion with AI Tools07:59 - Creatives’ Resistance to AI09:37 - AI as a Creative Amplifier12:09 - Celebrating AI Successes in the Team15:26 - AI as a Thought Partner for Strategy23:11 - AI in Hiring and Operations30:24 - Selling Designs Before They Exist40:03 - “Leveling Up in Private”49:33 - Teaching and Leading with AI51:06 - Final Thoughts and Reflections📜 Read the transcript for this episode: Transcript of Founder of the Future: Diarra Bousso on AI-Powered Sustainable Fashion |  For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen. 
Join us for an insightful conversation with David Boyle, an expert in audience research and data analytics, who is passionate about leveraging AI, especially language models, to enhance organizational decision-making. Drawing from his extensive background in corporate strategy and media, David reflects on how ChatGPT transformed his approach to research and decision-making. We delve into AI's profound impact across various industries, the crucial role of clear and effective AI prompts, and the iterative process of refining AI-generated outputs. David introduces his framework of the four P's—prep, prompt, process, and proficiency—as key to unlocking AI’s full potential. He also highlights the importance of human oversight in guiding AI to boost both efficiency and creativity, sharing practical applications and success stories from diverse fields.This episode is followed by an bonus clip, where David uses this interview to do a full walk-through of how he uses AI to extract notes and insights from meeting he had. Its really worth a listen! Link to the files that David mention: https://docs.google.com/document/d/1EpHmpuvb23wvK7zGHkrFt7hftz7ULgv6q5KQ6zpcTIs/edit#heading=h.nvj144pyb5e4Link to find more from David: https://linktr.ee/david_boyleDavid at work: https://www.audiencestrategies.com/ 00:00 Introduction to David Boyle00:38 The Impact of Chat GPT on Corporate Decision Making02:14 The Surprising Capabilities of AI in Audience Understanding06:49 The Four P's of Effective AI Utilization09:51 Real-World Applications and Success Stories12:12 Overcoming Scepticism and Embracing AI22:51 Practical Tips for Integrating AI into Daily Tasks37:16 Refining AI Responses: The CARE Method38:01 Success Stories: AI in Innovation40:12 Challenges and Insights in AI Implementation41:22 Exploring Audience Research with AI43:28 Final Thoughts and Reflections📜 Read the transcript for this episode: Transcript of Using AI for Better Decision Making with David Boyle. Episode include BONUS clip (se notes) |  For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen. 
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