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The Bubbles Effect

Author: Nicole Bernard

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Formerly Bubbles & Biz, The Bubbles Effect is where mindset, marketing, and momentum meet. đŸ”„

Hosted by Nicole Bernard, it’s the bridge between strategy and simplicity (think Jocko Willink meets champagne Fridays) helping business owners grow with clarity, confidence, and a little champagne-fueled inspiration. đŸ„‚
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Hey y'all! Today I’m back after a three-week break (a little rusty and with less-than-perfect audio 🙈), but this conversation is SO worth the listen.In this episode of The Bubbles Effect, I’m joined by Laura Aura, dynamic speaker, personal growth coach, and host of The Gutsy Podcast. We talk about what it really looks like to make “gutsy moves” in life and business 🙌Laura opens up about growing up in a toxic environment, finding her voice through podcasting, and how becoming a mom was the catalyst for changing everything. ✹ We dig into intuition, burnout, people-pleasing, and that sneaky habit of building businesses that don’t actually feel good anymore.You’ll hear us chat about:Why gutsy moves are often tiny daily decisions...not just huge life pivotsHow to audit your business for alignment (and what to ruthlessly let go of)Using your body and intuition as a compass instead of just “shoulds” and hustleThe importance of fun, connection, and actually liking the business you’ve builtQuick heads up: the sound quality isn’t my best on this one (still working out kinks with tools and waiting on new equipment!), but the conversation is awesome, especially if you’ve been feeling the nudge to change something in your business or life.Connect with Laura at lauraaura.com and find The Gutsy Podcast wherever you listen. 💛Thanks for tuning in and I’m so happy to be back, and I’ll see you on Friday for more mindset, marketing, and momentum (and some champers) đŸ„‚
It’s Monday, which means it’s time for a little marketing and mindset to kick off your week!⚡In this short episode, I’m sharing the most-clicked article from Friday's Bubbles Effect Newsletter and it’s all about Instagram engagement. I dive into a simple tip that can help your posts reach more people (and spoiler: it’s all about timing). ⏰Then I shift gears into mindset... specifically affirmations/journaling/meditating. I talk about how, for years, I said all the right things but didn’t feel the change until I was truly ready to receive it. If you’ve ever felt like your mindset work isn’t “working,” this one’s for you. ✹It’s a quick listen to help you start your week grounded, focused, and encouraged because when mindset and marketing align, momentum follows.đŸ—žïž Grab my free weekly Bubbles Effect Newsletter with the latest marketing tips and trends at nb.marketing/freebies☕ Want to connect? Schedule a fun little coffee chat with me here: https://calendly.com/nbmarketing/coffee-chatBecause just like bubbles, we rise to the top. đŸ„‚
Welcome back to The Bubbles Effect, where mindset, marketing, and momentum meet đŸ”„In this short episode, I’m diving into two powerful themes: how Gen Z is changing the way we search online and the reminder we all need to just take the leap.We’ll explore data showing that 86% of Gen Z now searches for products on TikTok (yes, you read that right!) and what that means for your marketing strategy as the next generation’s buying power grows. Then, I’m switching gears into mindset mode with a dose of real talk about life’s brevity, trusting your gut, and moving forward...even when it’s scary.Because whether it’s trying a new platform, launching that dream idea, or simply saying yes to something new, the magic happens when you stop waiting and start doing. ✹Tune in, get inspired, and remember: just like bubbles, we rise to the top.đŸ„‚Read more here
In this week’s Power Hour on The Bubbles Effect, I’m joined by Ari Bliss, a professional ballerina turned mindfulness coach and podcaster đŸ©° Our conversation beautifully blends movement, mindset, and the magic of staying present. We talk about how early discipline (like ballet or sports) teaches lifelong lessons in collaboration, resilience, and self-awareness, even when we don’t realize it. Ari shares how she transitioned from the stage to helping others reconnect with their bodies and minds through mindfulness and movement, and why giving ourselves space to feel, move, and heal can open up powerful new energy in life and business. ❀Whether you’re building a brand, creating content, or just trying to slow down long enough to breathe, this conversation is a gentle reminder that awareness is where momentum begins. ✹ Connect with Ari:Podcast: Growth, Grace & GratitudeYouTube: Ballet DailyInstagram & Threads: @growthandgracemindset
Welcome back to The Bubbles Effect, formerly Bubbles & Biz! I’m Nicole Bernard, and this show is where mindset, marketing, and momentum meet. đŸ’„ Mondays are for mindset, Wednesdays are Power Hours packed with actionable strategy in 30 minutes or less, and Fridays keep our classic tradition alive: champagne + founder stories because just like bubbles, we rise to the top. đŸ„‚This week’s Power Hour dives into a topic I’m super interested in: nervous system regulation and how it fuels sustainable wealth and business growth. 📈My guest, Gigi Bier, is a nervous system wealth coach who went from corporate burnout to bookkeeping pro to coaching entrepreneurs on profitability, mindset, and the body-based tools that make success stick. We unpack:Why mindset alone can lead to quick wins
 and quick backslidesThe nervous system “states” and how to spot yoursPractical daily regulation tools Gigi’s “3 C’s of Safety”How a regulated nervous system helps you create and keep wealth (goodbye, imposter spiral)Takeaways you can use today:Do 2–10 minutes of belly breathing, twice a day.Build awareness: notice your state, then pick a matching micro-reset (walk/stretch for freeze; movement for fight/flight).Strengthen the 3 C’s: check your context, lean into real connection, and reduce choice overload.Connect with Gigi and grab all of her goodies here: https://gigibier.comIf this episode resonated with you, please follow/subscribe and share it with a friend who’s building big things without burning out. See you Friday for champagne and an inspiring founder story! đŸ„‚
Hey guys! Welcome to the very first episode of The Bubbles Effect, formerly Bubbles & Biz! I started this podcast back in 2019 (in my closet 🙈) with a glass of champagne and a mission to connect with other entrepreneurs. Six years later, the show has evolved just like entrepreneurship itself and now it’s where marketing, mindset, and momentum meet! In this episode, I’m kicking things off by sharing how my marketing journey began 20 years ago as an intern at Microsoft. From learning creative strategy (before social media even existed!) to understanding the power of brand loyalty, that experience shaped everything I do today.I’ll also share my biggest marketing tip, how to blend creativity and strategy to build lasting connections, and a mindset reminder that it’s always okay to evolve. Whether you’re rebranding, shifting directions, or simply craving something new in your business, this is your permission slip to make the change.Because just like bubbles, we rise to the top. đŸ„‚Get the weekly newsletter here: https://nb.marketing/freebies
On this week’s Power Hour, I’m joined by Tianna Mamalick, an SEO + content strategist and founder of SMB Marketing School. đŸ„‚We dig into what SEO really means in 2025 (hint: it’s inseparable from content), how AI is changing discovery without replacing the basics, and why “zero-click” answers and multi-path customer journeys demand clearer messaging than ever. Tianna breaks down technical vs. practical SEO in plain English, the role of backlinks again, and why your Google Business Profile is a must, even for service-area businesses. We also chat Threads (we both love it!) and the difference between branding flair and the clarity Google, and your buyers, actually need. 🙌Quick wins you can tackle today:Add clear service/product categories to your homepage and link to dedicated pages.Create separate pages for each core service (no more “one giant services page”).Claim + complete your Google Business Profile and load it with plain-spoken keywords.Connect with Tianna: smbmarketingschool.com and @smbmarketingschool on Threads/Instagram.If this episode helped, share it with a fellow biz owner and leave a review!
Raise a glass (of coffee, ha) y'all, it’s Power Hour Wednesday! 🙌Today I’m chatting with Cortney St Clair, the “It Factor” stylist behind the ICON Style Method, and wow
 this convo flipped the way I think about style, branding, and showing up as the next‑level version of ourselves. 💅Cortney breaks down how strategic style + subconscious reprogramming + magnetic personal branding work together (yes, your closet can be a growth tool!) and why congruence and consistency across your photos, reels, stories, and real life matter more than we think. We also chat about “enclothed cognition” (the science-y proof that what you wear changes how you think and perform), building outfit templates so getting dressed takes under five minutes, and the simple clarity questions that turn a wardrobe into a system. đŸ’„Power Hour Takeaways:Style isn’t a reward for success, it’s a tool to step into it.Congruence wins: your on‑brand image should match your message everywhere you show up.Outfit templates = less decision fatigue, more momentum (hello, five‑minute mornings).Your 30‑Minute Homework:💎 Answer Cortney’s clarity questions about who you’re becoming and how she looks below.💎 Do a quick audit of your IG: does your image match your message across posts, reels, and stories?💎 Create one go‑to outfit template you can grab tomorrow morning.Resources mentioned:Cortney’s pinned IG carousel on building your seven‑figure style and the ICON Style Method here: https://www.instagram.com/cortneystclairHer downloadable clarity questions: https://www.cortneystclair.com/style-success-journal-prompts⁠Connect with Cortney here: www.instagram.com/cortneystclairwww.cortneystclair.comCheers and see y'all Friday đŸ„‚
This week’s Power Hour is packed with game-changing PR wisdom from the one and only KJ Blattenbauer, powerhouse publicist, founder of HearSay PR, and author of How to Be a Media Darling đŸ„‚We dive into why visibility isn’t vanity, it’s a business strategy, and how entrepreneurs like us can start showing up without feeling overwhelmed. KJ shares her signature 3-part framework, busts the myth that you need to “wait until you’ve made it” before pitching, and offers incredibly simple (yet powerful) ways to get noticed without a flashy agency.✹ If you’ve ever felt invisible in your industry or unsure of how to start sharing your story, this episode is your permission slip to step into the spotlight, one thoughtful pitch at a time.We also talk about:The biggest mistakes business owners make with PRHow one design client went from local to House Beautiful cover starTips to turn everyday questions into media goldWhat to post if you only have 30 minutes a weekWhy “talking about yourself like you talk about your best friend” is a must🎧 Grab a glass, press play, and get pitchworthy. PR doesn’t have to be intimidating, it just needs to be intentional.🔗 Connect with KJ:Instagram: @kjblattenbauerWebsite: hearsaypr.comJoin us for free networking and co-working in the Bubbles & Biz Community: https://www.facebook.com/groups/bubblesandbiz
Hey friends and welcome back to another episode of Bubbles & Biz! I know it’s Tuesday
 not Monday. But life, am I right? Between school starting, a few injuries and illness, and just trying to get back into the swing of things, I’m embracing the season I’m in. ✹In today’s episode, I share some quick but need-to-know marketing updates including new LinkedIn metrics, Instagram testing clickable links in posts (finally!), and some big AI news from Apple and a TikTok update. Then I take a more personal turn with a mindset reflection around loss, legacy, and why I jumped back into entrepreneurship nine years ago after losing my dad. ❀It’s a reminder to check in with your why, honor the journey, and make space for pivots if what you’re doing no longer aligns. Life is short, let’s build businesses that light us up! Thanks for sticking with me as I get back on schedule. Power Hours are back on Wednesdays, and our Friday Bubbles episodes are bubbling this week, too đŸ„‚đŸ‘‰ Want these updates and freebies delivered to your inbox? Head to nb.marketing/hello to get on the list!
We're back!!!After an August break, I’m SO excited to be back! In this episode, I dive into a brand-new Buffer report that analyzed 27 million Instagram posts and the findings might surprise you. From how often to post (spoiler: 3–5x per week = double the growth) to the surprising performance difference between Reels and carousels, I break down what “good” engagement really means and how to build a content strategy that works.On the mindset side, I’m sharing reflections from The Alchemist, specifically how the desires in our hearts are there for a reason. If you’ve been feeling stuck or uncertain in your journey, this episode is a reminder to reconnect with your purpose and trust that the universe is conspiring to help you.✹ Marketing momentum. ✹ Mindset clarity. ✹ All in under 10 minutes.So grab a glass and let's chat!
Bubbles & Biz: BRB

Bubbles & Biz: BRB

2025-08-1305:45

Hey y'all! 👋 It’s August, and I wanted to let you know that Bubbles & Biz is taking a short summer break before coming back refreshed and ready for an exciting fall season. đŸ«¶In this episode, I shares why I'm pressing pause for the month! I have been fighting off a lingering cough, savoring the last days of summer with family, making some podcast updates and gearing up for a strong September comeback đŸ”„I also drop a few quick marketing updates you’ll want to know:Instagram’s Edits App: Why using it could boost your Reels reach.Google & AI Content: Why human involvement is still essential for ranking and reader trust.AI Search Updates: How Google’s AI is pulling and displaying content differently (with a blog on https://nb.marketing/blog for more details).And for this week’s mindset tip? I open up about the power of rest. Even for entrepreneurs who feel wired to hustle, taking time to slow down can lead to more creativity, clarity, and joy. I encourage you to listen to your intuition, embrace the pause, and trust that amazing things can still happen in the background. ❀The podcast turns six years old this month, and I am SO grateful for every listener and guest who have been part of this incredible journey! đŸ„‚See y'all in September! 🍂🏈Binge the website or book a free strategy session here: https://nb.marketing
This week on Bubbles & Biz: Marketing + Mindset Monday, I'm diving into two big topics that every entrepreneur should care about: smart PR moves and deep mindset work 🧠First up, we look at how Ryan Reynolds’ ad agency, Maximum Effort, teamed up with Gwyneth Paltrow to help a brand turn a viral mishap into a clever PR opportunity 🚀Then, we shift gears to explore the power of subconscious programming and I share a little of my personal journey of uncovering and rewiring deep-seated beliefs, explaining why true transformation goes beyond surface-level affirmations and into the operating system of your mind. ✹If you’ve been working on your mindset but still feel “stuck,” this episode is for you đŸ«¶Resources & Links:Watch the Gwyneth Paltrow x Maximum Effort video: https://www.youtube.com/watch?v=vich2C-Tl7Q&ab_channel=AstronomerThe new blog on AI & SEO: nb.marketing/blogConnect with me on Instagram: @nb.mktg
It's Friday, y'all! Grab a glass and let's chat đŸ„‚What if leaving your dream job was actually the first step toward your dream life?In this episode of Bubbles & Biz, I sit down with Annie Franceschi, former Disney storyteller turned brand strategist, author, and host of the Establish Yourself podcast. Annie shares the powerful story of how walking away from the “perfect” job led her to create a business that helps over 400 entrepreneurs find clarity, confidence, and connection through branding and storytelling.We chat about the difference between a dream job and a dream life, why so many of us struggle to describe what we do (and how to fix that!), and how to actually get more referrals by owning your message and following up with ease. đŸ€ŒAnnie also drops her favorite time-saving tools and mindset shifts that can help you grow a fulfilling business and enjoy your life. ❀If you’re ready to embrace your story, simplify your message, and market with more ease and authenticity, this one’s for you!✹ Connect with Annie here: https://www.greateststorycreative.com
This week on Bubbles & Biz Power Hour, we’re diving deep into personal branding with Forbes-featured thought leader, author, and founder of Mashman Consulting Group, Isaac Mashman. đŸ’„Isaac shares his journey from high school entrepreneur to branding expert, and breaks down his proprietary Identity Positioning strategy which is designed to help emerging and established public figures scale their influence authentically. đŸ«¶We unpack the real meaning of personal branding, how to build a standout presence online, and the mindset shifts required to overcome imposter syndrome and take up space.From practical social media tips to cultivating credibility and consistency, Isaac delivers real talk and a step-by-step framework you can use to start amplifying your personal brand today.💡 Tune in for the conversation, then use the next 30 minutes to implement the 3 powerful actions Isaac shares at the end of the episode: 1. Decide that you want to be a public figure (be ok with being visible)2. Decide what you're trying to achieve: money, mission, vanity or all 33. Create your strategy! Connect with Isaac here: https://www.isaacmashman.comGrab his book Personal Branding: A Manifesto on Fame and Influence anywhere books are sold.
Welcome back to another Monday Marketing + Mindset episode of Bubbles & Biz đŸ„‚ Today, I'm diving into the most-clicked link from the latest newsletter which is about shareable content and how it fuels the algorithm. I break down 10 powerful content types you can start using to increase your reach, from “permission slips” and cheat codes to shortcut lists and uplifting feel-good moments.Then we pivot into mindset with a heartfelt reminder that life is short and it’s okay to take the leap, make the change, or start fresh. If you've been waiting for a sign, this might be it. đŸ’«Tune in, take notes, and remember: your business (and life) can look however you want it to.Need some marketing advice? Book a free strategy session here: https://calendly.com/nbmarketing/strategysesh
Y'all don't want to miss this week’s Power Hour! đŸ”„ It is all about deep healing, aligned success, and letting go of what’s not you. ✹ I’m joined by holistic life + leadership coach Lonnie Mitchell, founder of Weightless Warrior, who helps ambitious women entrepreneurs expand their income, impact, and inner peace without burning out. ❀We dive into:What it really means to regulate your nervous system (beyond the buzzwords)How to reclaim your identity and confidence through mindset + emotional healingWhy perfectionism, people-pleasing, and low energy are symptoms, not flawsA powerful nervous system grounding exercise you can do right nowHow to do an energy audit that sets the stage for your next level of success🎧 Listen in, then use the next 30 minutes to implement what we discussed. Start with nervous system regulation, follow with an energy audit, and get curious about who you’re becoming! Connect with Lonnie here: Lulubellalifestyle.comAnd here: @Lonniemitchell_ on IGNeed help with your marketing? Schedule a free strategy session here: https://calendly.com/nbmarketing/strategysesh
Happy Monday and hope y'all had a safe and happy 4th of July weekend 🎆Today, I'm diving into the most clicked article from last week, which is all about digital PR, plus and a powerful mindset shift to kick off your week. đŸ”„In this solo episode, I share:A quick overview of what digital PR is and why it still mattersHow it boosts your SEO, brand visibility, and credibilityActionable ways to start getting featured using free tools like HARO and QwotedThe importance of quality over quantity in backlink strategiesA quick mindset boost inspired by Tim Ferriss: “Success is a learnable skill.”If you’ve been feeling like you need to have it all figured out before you start pitching, growing, or scaling, this episode is for you. đŸ«¶ Tune in for marketing tips, PR strategies, and a reminder that success comes from learning and taking imperfect action.🎧 Grab your favorite bubbly beverage and let’s go!Read the article here: https://neilpatel.com/blog/digital-prGrab a free strategy session here: https://calendly.com/nbmarketing/strategysesh
In this week’s Power Hour, I’m joined by brand strategist and founder of Beechwood Farm Brand Consulting, Abby Feinberg, for a value-packed 30 minutes you won’t want to miss. 🙌Abby has spent over a decade shaping experiences for powerhouse brands like Nike and Illumina and now she’s bringing that big-brand clarity to small and mid-sized businesses. đŸ„łWe dive deep into:Why clarity beats being “the best”The difference between brand strategy and brand activationHow to define what makes you unmistakably youWhat to do when your business evolves but your brand doesn’tHow to use your internal brand as your business’s bouncer đŸȘ©Plus, Abby shares one of the best metaphors I’ve ever heard for personal branding!🕒 As always, take the next 30 minutes after the episode to reflect and work on your brand using Abby’s actionable prompts!đŸ’» Connect with Abby here:Website: www.beachwoodfarmconsulting.comInstagram: @beachwoodbrandcoWant a free marketing strategy session with me? Grab one here: https://calendly.com/nbmarketing/strategysesh
This week on Bubbles & Biz, I’m joined by transformational coach, somatics practitioner, and founder of the Metamorphosis Collective, Jakob Gricar. đŸ’«If you’ve ever felt stuck despite years of personal development, or found yourself hustling your way into burnout, this episode is for you!Jakob shares his incredible journey from growing up in Slovenia, through spiritual immersion in India and the jungles of the Amazon, to building a multi-six-figure business rooted in nervous system regulation and deep healing. We dive into how dysregulation shows up in entrepreneurs, why “watering the roots” leads to effortless success, and how somatic awareness is the missing piece for many high performers. đŸŒ±We also talk about limiting money beliefs, subconscious patterns that keep us stuck, and the truth behind sustainable high performance. Jakob’s wisdom, presence, and clarity are a gift and this conversation will leave you feeling inspired and grounded. ✹So grab a glass and let's chat! đŸ„‚Connect with Jackob here: Jakobgricar.com
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