Build with Leila Hormozi

“You've made it impossible to win and you're playing by other people's rules, not your own.” Today, join Leila (@LeilaHormozi) as she guests on The Graham Cochrane Show to discuss the importance of tailoring content production strategies to personal and professional demands for business growth and personal development. She emphasizes the importance of self-awareness, mutual value exchange, and nurturing leadership in creating successful environments.Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.Follow Graham Cochrane on:➤ Instagram | Spotify | Apple | LinkedIn➤ Check out full episode on YouTube!Timestamps:(0:41) - Navigating content creation and CEO responsibilities(1:27) - The power of self-awareness in content creation(5:11) - Embracing authenticity for more engaging content(6:44) - The long game of content creation: finding your unique style(14:50) - The journey to self-discovery and business success(18:25) - Leveraging mutual value for collective successFollow Leila Hormozi’s Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition 

“The reality is that most things that are good for us don't feel good. Most things that make our lives better don't feel good.” Today, Leila (@LeilaHormozi) debunks the misconception that work is a punishment, advocating for rewarding and meaningful work that enhances life. She highlights the importance of shifting from a mindset of work avoidance to seeking fulfilling work that contributes to personal growth, satisfaction, and positive impact.Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.Timestamps:(1:14) - The misconceptions of work and happiness(6:07) - Personal stories of work experiences(7:02) - The power of positive work environments(15:54) - Embracing hard work for personal growth(20:17) - The importance of mental health and embracing challenges(22:28) - Staying present in the face of challengesFollow Leila Hormozi’s Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition 

“I just like accept that it's going to be really hard and painful at times.” Today, join Leila (@LeilaHormozi) as she guests on The Matt Gray Show to talk about the challenges of scaling businesses, emphasizing that success doesn't negate difficulties. From her experiences of building a billion-dollar portfolio with Acquisition.com, the discussion covers realistic goal setting, strategic planning, the importance of quarterly reviews, and the journey of ethical entrepreneurship.Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.Follow The Matt Gray Show on:➤ Instagram | Spotify | Apple | LinkedIn➤ Check out full episode on YouTube!Timestamps:(0:49) - Navigating business growth and bottlenecks(2:10) - Strategic reflections and quarterly planning(3:28) - Personal growth and business strategy evolution(9:03) - The challenges of scaling and brand differentiation(12:30) - Acquisition strategies and the search for platform companies(20:51) - Navigating fame, brand perception, and business challenges(24:38) - Coping with the realities of business growth(26:24) - Acceptance and moving forward amidst challengesFollow Leila Hormozi’s Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition 

“How do you double your business without getting more customers? You get them to stay longer.” Today, Leila (@LeilaHormozi) shares strategies drawn from her experience in scaling businesses, focusing on enhancing customer satisfaction and preventing churn. She covers six key principles for increasing customer lifetime value, such as effectively tracking ROI, understanding customer activation, and evolving products in line with market changes.Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.Timestamps:(0:34) - The honeymoon phase in customer relationships(4:19) - Secret shopping: a deep dive into customer experience(7:03) - 1st principle: mastering customer activation(11:00) - 2nd principle: the power of tracking and displaying ROI(16:03) - 3rd principle: the mirror effect in customer retention(18:16) - 4th principle: accelerating time to value(22:37) - 5th principle: enhancing customer success through feedback(24:40) - 6th principle: evolving with the market for customer successFollow Leila Hormozi’s Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition 

“How we feel inside is not reflected externally, but we are not aware of that.” Today, Leila (@LeilaHormozi) answers questions from her audience about the importance of not letting adversity dictate your actions, strategies for achieving an unshakable business, and practical advice for re-culturing a company without starting from scratch. She also tackles handling personal and team challenges during crises, balancing consequences and rewards in team management, and the significance of communication and accountability in fostering a positive work environment. This is part 2 of the session.Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.Timestamps:(0:48) - Navigating business growth and culture shift(10:46) - Effective leadership during tough times(15:28) - Embracing transparency in leadership(19:18) - Leading through crisis with limited energy(26:02) - Addressing sleep issues and business growth(30:39) - The impact of leadership style on culture of excellenceFollow Leila Hormozi’s Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition 

“Acquiring skills doesn't feel good. Because you have to suck before you're good.” Today, Leila (@LeilaHormozi) answers questions from her audience about enduring discomfort for growth, leading without experience, motivating oneself and others, handling personal stress while managing a business, and practical steps to scaling a business and nurturing leadership skills. She shares personal experiences and insights on overcoming challenges, leading with honesty and transparency, ensuring cultural fit in hiring, and the importance of aligning personal values with company values. This is part 1 of the session.Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.Timestamps:(1:02) - Embracing inexperience when starting a business(4:58) - Recharging your leadership energy(10:34) - Core values that drive success(12:43) - Handling misfits in your team(17:21) - Assessing cultural fit beyond interviews(20:21) - Navigating personal stress while leading(24:52) - The journey of enduring discomfort as a leader(27:00) - Scaling a high-ticket fitness business(32:04) - Crafting a vision deck for effective leadershipFollow Leila Hormozi’s Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition 

“A lot of people continuously chase the fancy stuff because they haven't been in business long enough to realize that it truly is the basics.” Today, Leila (@LeilaHormozi) dives deep into the art of effective business scaling, sharing lessons from her experience with acquisition.com and advocating for simple, executable strategies for significant growth. Highlighting the importance of a pragmatic approach to problem-solving, strategic decision-making, and assembling the right team, she offers valuable insights for businesses aiming to achieve exponential growth.Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.Timestamps:(0:48) - 1st frame: “gun to the head”(5:14) - The power of doubling down(7:25) - Why complex systems don't scale(13:50) - 2nd frame: Thinking in orders of magnitude(15:41) - Maintaining vs. growing the company(23:30) - 3rd frame: “what would it take?”(27:29) - “Who do you need to make it happen?”Follow Leila Hormozi’s Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition 

“If somebody was really sorry, they would change their behavior.” Today, Leila (@LeilaHormozi) emphasizes the importance of actionable apologies over verbal ones in personal and professional settings, highlighting how this approach promotes personal growth and business success. She provides insightful commentary on the negative impact of repetitive apology cycles without real change, advocating for proactive behavior modification and commitment to action plans to genuinely rectify mistakes and improve team dynamics.Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.Timestamps:(0:41) - Navigating workplace dynamics: bullying and accountability(3:00) - The cycle of apologies without change(5:16) - The importance of behavior change over apologies(10:45) - Forgiveness, apologies, and moving forward(11:28) - Managing emotions and focusing on the future(13:21) - Improving relationships through reduced emotional reactivityFollow Leila Hormozi’s Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition 

“Most of people in society have a really poor relationship with work (…) They don't get a lot of positive reinforcement at work. Therefore, they want to work less.” Today, join Leila (@LeilaHormozi) as she guests on an interview with The Karat Podcast to share her journey of overcoming challenges and leveraging fear to transition from a secure job, establishing Gym Launch, to where she is today. She provides insights on the role of fear as a catalyst for change, the importance of continuous self-challenge, and the complexities of managing a portfolio of companies. This is part 2 of the interview.Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.Follow The Karat Podcast on:➤ Instagram | Spotify | Apple | LinkedIn | Twitter➤ Check out full episode on YouTube!Timestamps:(1:51) - The rollercoaster of startup life(3:54) - A new business model emerges(9:09) - Scaling up: the fear of success(17:08) - The power of reinforcement in business(20:00) - Creating a rewarding environment: the key to success(21:05) - The reality of hustle culture: pain and reward(22:36) - The journey to becoming a CEO: overcoming fears(26:44) - The art of decision making in business(30:22) - The balance between business and marriage(36:46) - Reflections on personal growth and successFollow Leila Hormozi’s Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition 

“Words don't mean anything. Action is everything.” Today, Leila (@LeilaHormozi) shares insights on enhancing self-respect and personal growth in relationships, highlighting that individual perspectives often determine contentment. She introduces key concepts such as the 'cycle of doom', emphasizing the importance of actions over words, and how aligning relationships with personal values leads to fulfillment. Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.Timestamps:(1:11) - The cycle of doom in relationships: understanding the 3Fs(3:57) - The importance of setting relationship goals(5:24) - Transforming your relationship through self-respect(7:55) - The power of action over words in relationships(16:06) - Quantifying relationship impact: health, wealth, happiness, and more(22:51) - Seasons of relationships: navigating changes together(26:04) - Managing expectations and preferences in your relationshipFollow Leila Hormozi’s Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition 

“I really just wanted to feel like whatever I need to become, to be who I want to be, to do what I want to do, I will.” Today, join Leila (@LeilaHormozi) as she guests on an interview with The Karat Podcast to share her inspiring journey from overcoming personal struggles to achieving multimillionaire status at 28. She discusses how her fitness transformation led to growth in other areas of her life, including emotional management and business success. Leila emphasizes the power of embracing fear and change, making this podcast a must-listen for those seeking inspiration for personal development and entrepreneurship. This is part 1 of the interview.Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.Follow The Karat Podcast on:➤ Instagram | Spotify | Apple | LinkedIn | Twitter➤ Check out full episode on YouTube!Timestamps:(1:14) - The power of transformation(3:57) - The journey to self-improvement(5:51) - Facing childhood trauma(9:53) - Building a successful business(18:07) - The power of fear and vision(21:43) - The power of emotions in change(24:45) - The business journey begins(29:19) - The birth of gym launch(35:05) - Embracing fear and changeFollow Leila Hormozi’s Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition 

“Learning means that you have a change in behavior.” Today, Leila (@LeilaHormozi) discusses how achieving product-market fit can drive business growth and success. She emphasizes the importance of customer interaction, continuous product development, and team collaboration, offering practical strategies such as regular customer engagement, product backlog formation, and commitment to testing and learning.Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.Timestamps:(1:31) - Breaking down beliefs about product(3:29) - The secret to business success: product focus(5:57) - Understanding product market fit(13:30) - The Ellis test: measuring product market fit(16:39) - The consequences of a poor product(19:20) - The importance of refocusing on the product(20:35) - Identifying the right product and customer fit(25:26) - Understanding your product's position in the market(28:50) - Improving your product: gathering feedback(31:52) - Creating a product roadmap(34:16) - The importance of regular product iteration(36:21) - The impact of a great product on business success(37:59) - Actionable steps to improve your productFollow Leila Hormozi’s Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition 

“When you blame other people, you steal yourself, you rob yourself of the opportunity to do anything about the situation.” Today, join Leila (@LeilaHormozi) as she guests on an interview with The Mulligan Brothers to discuss her experiences in business, including the success of Gym Launch, acquisition.com and her personal philosophy on owning one's problems. She shares valuable insights into the importance of big vision, developing skills and character, dealing with online hate and the power of flexibility in business operations. This is part 2 of the interview.Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.Follow The Mulligan Brothers on:➤ Instagram | Spotify | Apple | Twitter | Facebook➤ Check out full episode on YouTube!Timestamps:(1:49) - The balance of passion and profit(6:58) - The journey from insecurity to confidence(9:00) - The power couple: supporting each other's growth(12:15) - The turning point and choosing the right path(16:35) - The birth of Gym Launch(20:29) - The power of digital advertising(23:51) - Alex's influence on big thinking(27:24) - The sale of Gym Launch: emotional rollercoaster(31:36) - The next chapter: acquisition.com and future plans(34:49) - Scaling a small business(40:15) - Dealing with online hate(45:14) - Balancing flexibility and structureFollow Leila Hormozi’s Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition 

“Look at every day as a chance for you to create evidence for yourself to make it more possible tomorrow.” Today, Leila (@LeilaHormozi) shares her transformative journey from personal struggles to business success, underscoring the crucial role of persistence, emotional resilience, and effective communication. This episode provides valuable insights on overcoming challenges, emphasizing skills development, problem ownership, and the importance of seeking support, making it a must-listen for aspiring entrepreneurs and individuals facing adversity.Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.Timestamps:(0:21) - The journey of a young entrepreneur(1:38) - Overcoming personal challenges(3:41) - The fear and uncertainty of starting a business(4:30) - The power of persistence and patience(5:57) - The struggles of financial instability(7:09) - The importance of emotional management(10:48) - The power of sharing and seeking support(12:52) - Taking ownership of your problems(18:37) - The impact of language on emotionsFollow Leila Hormozi’s Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition 

“I felt like that environment is not one that is conducive to the future that I want.” Today, join Leila (@LeilaHormozi) as she guests on an interview with The Mulligan Brothers and reflects on her tough upbringing marked by parental discord, her mother's descent into alcoholism, and her subsequent transformation through sheer resilience. She navigates her journey through adolescence, her battles with weight issues, drug addiction, and her multiple arrests, drawing on key lessons she internalized from these experiences. She recalls the role that her father's unwavering support played during her formative years and how she followed his practical, hardworking example to succeed in building her own multi-million dollar businesses. This is part 1 of the interview.Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.Follow The Mulligan Brothers on:➤ Instagram | Spotify | Apple | Twitter | Facebook➤ Check out full episode on YouTube!Timestamps:(2:02) - The impact of parental divorce and substance abuse(8:07) - The decision to leave home(13:28) - Overcoming personal tragedy(20:49) - The power of acceptance and forward focus(24:13) - Thriving in chaos: the power of adversity(31:19) - The weight loss journey: a turning point(40:12) - The sixth arrest: a wake-up call(45:00) - The role of Leila’s father: an anchor in lifeFollow Leila Hormozi’s Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition 

“The things that we do that we say aren't scalable… it's just a cop-out.” Today, Leila (@LeilaHormozi) shares the importance of building courage, the art of pursuing dreams despite fear and pivotal early career experiences like their first sales encounter. She emphasizes that the key to business success is not just about making money but also about making an impact by considering the efficacy of products/services, employee satisfaction, and strong client results. Leila encourages aspiring entrepreneurs to understand why their businesses work, to anticipate fluctuation and to better their skill sets to ensure business longevity and success.Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.Timestamps:(1:15) - The power of courage: embracing fear and building resilience(6:41) - The unpredictability of business: embracing irregularities(9:32) - The importance of self-awareness and authenticity in leadership(15:47) - The role of mentors in business growth(19:03) - The importance of respect and likability in leadership(25:46) - The pitfalls of early success in business(32:49) - The importance of hiring good leaders(35:40) - The reality of freedom in businessFollow Leila Hormozi’s Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition 

"Putting everything out there from the get go because being as honest as possible, even in a world where other people are not, is the best way you can go about it.” Today, Leila (@LeilaHormozi) discusses the importance of normalizing conversations around finances in relationships, highlighting the impact of money on relationship dynamics and offering advice on topics such as dating, moving in together, and marriage. She provides insights on how to approach financial discussions with transparency, set expectations, and establish trust to build a strong and harmonious relationship.Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.Timestamps:(1:01) - Should finances be a factor in early dating?(2:08) - Who should pay for the first date?(2:49) - Is there an element of romance when it comes to money?(3:18) - Should occupations be listed on dating app profiles?(3:44) - Hiding information about what they did or how much they made early on in dating?(4:32) - When you're moving in together, what is the best way to deal with finances?(7:50) - Do you believe in financial incompatibility?(9:10) - Are financial arguments between couples psychological or organizational?(11:27) - Why do you think money is such a sensitive topic amongst couples?(12:56) - When is the best time to start thinking about wills?(13:37) - Best solutions when it comes to having financial disparities in a marriage?(15:41) - Having hard conversations centered around money when combining your finances when married?(16:38) - How to financially protect yourself in a marriage while also keeping romance in the vision of the relationship alive?(17:39) - How do you establish financial trust with the relationship?(18:23) - Should you set up a prenup with your partner?Follow Leila Hormozi’s Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition 

“But most people never even take the first step to give themselves a chance to know that they're capable of doing it.” Today, Leila (@LeilaHormozi) shares her personal journey that transformed their life from a troubled past of arrests to achieving success and financial stability. By changing her environment and overcoming destructive habits, Leila achieved a net worth of a hundred million dollars by the age of 28. The episode emphasizes the significance of one's environment in shaping behavior and attitudes while offering advice on independence, replacing destructive habits, and aligning actions with words, all of which contribute to building successful personal and professional relationships.Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.Timestamps:(0:35) - My past: arrests and struggles(4:39) - The turning point: a father's warning(6:32) - The power of environment and self-change(9:18) - Facing resistance and overcoming loneliness(11:24) - Attracting better relationships(13:52) - Moving to California: a new beginning(15:10) - Learning from successful peopleFollow Leila Hormozi’s Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition 

"I want to do it in a way that is so opposite of how most do." Today, join Leila (@LeilaHormozi) as she guests on The Futur Podcast with Chris Do to discuss the secrets behind scaling big businesses and helping portfolio companies grow. Leila delves into her personal brand and also talks about the importance of establishing robust support systems and having one specialized skill as a founder. She reflects on the ups and downs of investing in businesses and the attributes of successful founders, noting the importance of persons with an unfair advantage, a unique skill set, and a robust support system. This is part 2 of the interview.Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.Follow The Futur Podcast on:➤ Instagram | Spotify | Apple | LinkedIn | X / Twitter➤ Check out full episode on YouTube!Timestamps:(1:16) - The importance of independence in relationships(3:25) - The value of personal branding(7:10) - The impact of losing privacy(8:07) - The benefits of building a personal brand(16:58) - The drive to achieve financial goals(20:13) - The dream of a mega yacht and a school(23:56) - The power of a complimentary team(25:50) - The importance of understanding the business(28:51) - The challenges of taking controlling interest(35:06) - The struggles of making content(39:27) - The value of honesty and truth-tellingFollow Leila Hormozi’s Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition 

“You reward behaviors that you want rather than punishing behaviors that you don't want.” Today, Leila (@LeilaHormozi) expands on the significance of leading with love, maintaining customer expectations, optimizing team performance, and creating an efficient hiring funnel. She also emphasizes building a positive work environment, the importance of timely feedback, and the shift from selling to customers to selling to your team.Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.Timestamps:(0:48) - #1: People work harder for leaders they love over leaders they fear(6:26) - #2: People need to be reminded more than they need to be taught(10:18) - #3: You can beat everybody if you simply meet expectations of the customer(14:56) - #4: Scared people hide problems(17:27) - #5: Every new teammate is a chance to break status quo(20:19) - #6: As soon as you stop selling customers, you start selling your team(23:14) - #7: You need an equally strong talent funnel to match your client acquisition funnelFollow Leila Hormozi’s Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition