Business, Bourbon & Cigars

Are you using AI in a way that actually grows your business?Ethan King joins Scott Joseph to unpack how AI, automation, and systems thinking can scale your business without adding stress. From his early days starting a college project to building multiple eight-figure brands, Ethan shares actionable frameworks and mindset shifts that empower smart, sustainable growth. Ethan King is an award-winning entrepreneur, TEDx speaker, and bestselling author, who makes scaling look simple—but only because he’s mastered the systems that make success repeatable.Join Scott and Ethan as they explore: (4:17) The Power of Starting Small* Ethan shares how a college project turned into a real business.* Why some business owners ignore customer requests.* Ethan’s Double Your Business in 90 Days book.(13:11) Turning AI Into Your Marketing Team* Email automation. * Using AI to translate customer reviews into marketing language.* Creating custom GPTs and brand voice training for better output.(39:03) Making AI Your Publicist* Turning media queries into brand exposure using AI.* Why authenticity wins: teach AI to think like you, not replace you.(54:08) The EAT method* The EAT method: Eliminate, Automate, Train.Thanks to Ethan King for being on Business, Bourbon & Cigars. Learn more about Ethan: https://ethanking.com/Follow Ethan on Instagram: https://www.instagram.com/ethanking.co/Connect with Ethan on LinkedIn: https://www.linkedin.com/in/kingethan/ BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/ Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share your drive and passion.* Me Plus Ultra Instagram: https://www.instagram.com/me_plus_ultra/ * Me Plus Ultra Facebook page: https://www.facebook.com/MePlusUltra/ * Me Plus Ultra Facebook group: https://www.facebook.com/groups/1011061052968028/ * Me Plus Ultra X/Twitter: https://x.com/Me_Plus_Ultra/ SCOTT JOSEPH * Scott Joseph LinkedIn: https://www.linkedin.com/in/ScottJoseph * Scott Joseph X/Twitter: https://x.com/ScottTJoseph1 *...

What’s the best way to outsell a direct competitor without putting them down?In this episode, Scott Joseph shares a powerful two-question technique for positioning yourself above direct competitors—without ever going negative. He explains how these questions shift the sales conversation by revealing what matters most to your prospects and where your competitors fall short. Join Scott as he explores: (2:56) The Story Behind the Two-Question Technique* The real power comes from positioning—not objection handling.* Sales success comes from asking the right questions, not being pushy.(6:55) The First Question* Ask: “What are the one or two things that have kept you [i.e. the prospect] loyal to them [i.e. your competitor]?"(7:40) The Second Question * Ask: “If there were one or two things they [i.e. your competitor] could improve on, what would they be?”* Let the prospect feel the pain of staying with their current provider.(10:28) Test Closing * Use test closes to reinforce relevance throughout the pitch.The first three people who go to https://MePlusUltra.com/hotseat will get free access to one of our Me Plus Ultra virtual mastermind hot seats.BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/ Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share your drive and passion.* Me Plus Ultra Instagram: https://www.instagram.com/me_plus_ultra/ * Me Plus Ultra Facebook page: https://www.facebook.com/MePlusUltra/ * Me Plus Ultra Facebook group:...

What leadership framework can help you stay calm under intense pressure?In this powerful episode, Scott Joseph sits down with Navy SEAL-turned-leadership-coach Errol Doebler to unpack the SMACC decision-making framework. Together, they explore how emotional awareness and structured planning can elevate leadership, whether you're in combat or in the boardroom. From stories of FBI standoffs to business transformations, this conversation delivers actionable insights for leaders at every level.Join Scott and Errol as they explore: 19:19 – Emotional AwarenessWhy some leaders freeze and how emotional validation is the first step to progress.Real-world examples of indecision and conflict avoidance.30:30 – SVI Technologies and SMACCPractical applications of the SMACC model in business settings, including pitches, team meetings, and strategy planning.47:47 – Culture, Delegation, and Team AutonomyHow to shift your company culture from passivity to initiative.1:04:00 – Proactivity and Leadership EvolutionA client example of stopping reactive firefighting by improving front-end planning.Visit https://www.meplusultra.com/bbc50 to get 50% off your ticket to the Business, Bourbon & Cigars Leadership Retreat. (Only for the first five people to sign up.) Thanks to Errol Doebler for being on Business, Bourbon & Cigars!Connect with Errol on LinkedIn: https://www.linkedin.com/in/errol-doebler/ Learn more about Errol and Ice Cold Leader: https://icecoldleader.com/ Get Errol’s book: https://icecoldleaderbook.com/ The acronym SMACCC (which is discussed in this episode) stands for the six components of a structured decision-making and planning process derived from Errol’s time as a Navy SEAL and adapted for business leadership. SMACCC stands for: S — Situation.M — Mission.A — Actions.C — Command.C — Communication.C — Contingencies.BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/ Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA Transform your business and redefine your world with Me Plus Ultra-virtual masterminds and...

Growth is not about doing more. It's about becoming more. But what if you’re chasing the wrong version of growth?This episode dives deep into the powerful inner shift that distinguishes top-tier entrepreneurs from the rest. Scott Joseph shares a personal transformation story that redefined how he led his business and life, moving from a fixed mindset to a growth mindset.Join Scott as he explores: (3:53) The Illusion of Success* Scott describes feeling unfulfilled despite outward business success.* He identifies his past reliance on old business models and fixed mindset.(7:36) Breaking Through the Old Self* Scott’s emotional and mindset transformation through coaching. * Letting go of attachment to traditional sales models opens new possibilities.(11:46) The Power of Pivots* Mindset—not market strategy—is the real growth catalyst.(15:12) The Growth Mindset Playbook* Four strategies to cultivate a growth mindset: embracing challenges, reframing failure, continuous learning, and surrounding yourself with the right people.BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/ Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share your drive and passion.* Me Plus Ultra Instagram: https://www.instagram.com/me_plus_ultra/ * Me Plus Ultra Facebook page: https://www.facebook.com/MePlusUltra/ * Me Plus Ultra Facebook group: https://www.facebook.com/groups/1011061052968028/ * Me Plus Ultra X/Twitter:

What is a “virtual hot seat” in a mastermind group? In this episode, Scott Joseph explores how the virtual hot seat technique, which he used in his mastermind group, helped him launch a new business from scratch. The virtual hot seat process helps business leaders overcome challenges by providing a structured environment for problem-solving and feedback. For Scott, it  forced him to focus on one core challenge, and through clarifying questions and honest reflection, he uncovered that fear—not complexity—was holding him back. Join Scott Joseph in this episode as he explores: (0:45) Starting from Scratch* Scott reflects on the pressure of launching a new business.* Overwhelmed, Scott realized he needed help beyond his experience.(4:25) Zeroing in on the Core Problem* His mastermind asked Scott: What’s the one thing that, if solved, would make everything easier?* The fear of making the wrong decision, not the work itself, was what paralyzed him.(10:10) Vision, Fear, and Focus* Clarifying questions helped Scott understand his emotional blocks and fears.(14:40) Group Accountability* The group followed up after the session to hold Scott accountable for implementation.(18:20) Shared Learning, Shared Breakthroughs* The hot seat experience benefits every member of the group, not just the person in the spotlight.* Scott encourages listeners to focus on one issue, embrace questions, and lean into group accountability.BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/ Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share your drive and passion.* Me Plus Ultra Instagram: https://www.instagram.com/me_plus_ultra/ * Me...

Are your goals truly aligned with the life you want to live—or are you just checking off boxes? Also, how can you transition from chasing financial success to creating meaningful impact?Join Scott as he explores: (01:45) Are You Living the Life You Want?* Most people treat goal setting like a to-do list instead of a pathway to purpose.* Real growth comes from aligning personal and professional ambitions.(03:56) The Message That Changed Everything* How a seemingly random LinkedIn message sparked a transformational journey.(06:07) A New Vision for Business* When Scott aligned his personal mission with business goals, everything began to shift.* The creation of Me Plus Ultra.(07:55) Breaking the Cycle of Burnout* How entrepreneurs can feel unfulfilled despite outward success.* Scott’s free “Limitless Growth” ebook is a roadmap for breaking through stagnation: https://meplusultra.com/ebooks/limitless-growth-2/ (09:37) Aligning Personal & Professional Goals* When aligned, both areas of life fuel each other.* The SMART goals framework for setting effective, aligned goals.(13:10) Leading with Mission* A personal mission grounded in faith and service now drives every business decision Scott makes.Be sure to download Scott’s Free “Limitless Growth” ebook mentioned in this episode: https://meplusultra.com/ebooks/limitless-growth-2/ BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/ * Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.* Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share your drive and passion.* Me Plus Ultra...

What are the fundamental differences between scaling and growing a business? Also, when is the right time to bring in a fractional COO or CFO? In this episode, Scott and his guest break down the key differences between scaling and growing, the financial blind spots that business owners often overlook, and how fractional leadership can be a game-changerToday’s guest is Michael Straza, a fractional COO and CFO who brings hands-on experience in fixing inefficiencies, optimizing cash flow, and setting businesses up for success. Join Scott and Michael as they explore: (03:45) Scaling vs. Growing* Mike’s background in business scaling.* Business owners often confuse hiring more people with scaling effectively.(19:45) Fractional COOs & CFOs* How a fractional executive can optimize operations without adding full-time costs.(30:45) Improving Cash Flow * Understanding business data and trends to make smarter decisions.(40:45) Navigating Organizational Change * Getting employee buy-in when implementing operational changes.* Why embracing outside expertise can accelerate business growth.Thanks to Michael Straza for being on Business, Bourbon & Cigars. Connect with Michael on LinkedIn: https://www.linkedin.com/in/michaelstraza/ Learn more about Straza Consulting: https://www.consultstraza.com/ Download Scott’s Free “Limitless Growth” ebook mentioned in this episode: https://meplusultra.com/ebooks/limitless-growth-2/ BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/ Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business

How can self-assessment tools transform your leadership approach?In this episode, Scott Joseph explores the pivotal role of self-awareness and self-assessment in business and leadership growth. Sharing his journey with J&L Marketing, Scott reveals how confronting his blind spots led to dramatic business growth. Tune in to learn practical steps, powerful tools, and actionable insights to unlock your full potential.Join Scott as he explores: * The critical importance of self-awareness in leadership and business growth.* Scott's personal story of resisting, then embracing, a pivotal business model shift.* How reducing the sales team from 30 to 3 employees led to increased ROI and client satisfaction.* Practical self-assessment tools like Myers–Briggs Type Indicator (MBTI), Big Five Personality Traits, and CliftonStrengths.* Why bold, data-driven decisions outperform fear-based choices.* How joining a mastermind group like Me Plus Ultra can accelerate business breakthroughs.Chapters: (02:00) Self-Awareness in Leadership(05:00) Scott and J&L Marketing(07:45) Resisting Change (13:30) Tools for Self-Assessment (16:30) A Self-Awareness Action Plan (19:45) Me Plus Ultra MastermindsResources discussed in this episode: * Myers-Briggs Type Indicator (MBTI): https://www.myersbriggs.org/ * Big Five Personality Traits: https://bigfive-test.com/ * CliftonStrengths (formerly StrengthsFinder) by Gallup: https://www.gallup.com/cliftonstrengths/en/252137/home.aspx BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA Transform your business and redefine your world with Me Plus Ultra-virtual masterminds and leadership retreats: https://MePlusUltra.com Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge,...

What are the biggest barriers to change, and how can you overcome them? How does embracing transformation unlock both personal and professional success?In this episode, Scott shares his own journey of breaking through stagnation, shifting his mindset, and embracing continuous growth. Listeners will walk away with a simple, actionable framework to adapt to change, build resilience, and achieve lasting success.Join Scott as he explores: * Why transformation is not just a buzzword but a necessity for success.* The role of mindset in overcoming stagnation and finding fulfillment.* A five-step framework for implementing transformation in your life.* The importance of journaling and meditation for self-awareness and growth.* How innovation stems from continuous learning and open-minded thinking.* Strategies for building resilience in the face of challenges.* Why personal fulfillment is key to sustaining long-term professional success.* Download Scott’s Free “Limitless Growth” ebook: https://meplusultra.com/ebooks/limitless-growth-2/ Chapters for this episode: (00:47) Why Transformation is Essential(03:39) Scott’s Personal Transformation Journey(05:52) Step 1: Adapting to Change(08:15) Step 2: Enhancing Competence(10:59) Step 3: Achieving Personal Fulfillment(13:58) Steps 4 & 5: Driving Innovation & BuildingBUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share your drive and passion.* Me Plus Ultra Instagram:

Is your business ready for a successful exit? If it isn’t, what are the critical steps to prepare your business for a profitable sale? Today’s guest is Marty Fahncke, a marketing and M&A pro with over 30 years of experience turning small businesses into giants. Known for his billion-dollar strategies and knack for making complex deals look easy, Marty’s here to share his wisdom. Join Scott and Marty as they explore: * Marty’s journey from selling a sporting goods startup to becoming a mergers and acquisitions (M&A) expert.* How culture differences in mergers can be an asset rather than a hindrance.* Why business value depends on profit, not revenue, and how to calculate it.* The benefits of preparing for an exit three years in advance.* The dangers of being too integral to your business’s operations.* How the “Five Ds and a B” can force an unexpected business exit.* Real-life case studies of roll-ups and their transformative power.* Why intellectual property only has value if it’s generating revenue.* Strategies for doubling revenue through acquisitions versus traditional growth.Chapters for this episode: (02:45) Marty’s Journey into M&A(08:43) The Role of Culture in Successful Mergers(14:21) Why Your Involvement Reduces Business Value(22:39) Timing Your Exit(31:28) Acquisitions for Small Businesses(36:41) Growing Revenue Without Selling More(45:10) Succession Planning Thanks to Marty Fahncke for being on Business, Bourbon & Cigars. Connect with Marty on LinkedIn: https://www.linkedin.com/in/martyfahncke/ Learn more about Marty and Westbound Road: https://www.westboundroad.com/ BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA Transform your business and redefine your world with Me Plus Ultra-virtual masterminds and leadership retreats: https://MePlusUltra.com Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose....

What strategies can you use to differentiate your business from competitors and attract premium clients?This episode of Business Bourbon & Cigars dives into actionable strategies for attracting high-value clients and growing your business. Host Scott Joseph shares personal stories and insights from his mastermind group, emphasizing the importance of detailed client personas, seamless sales processes, and emotional connections. Learn how to leverage strategic partnerships, create memorable client experiences, and implement automation without losing the human touch.If you really want to know what makes client-focused businesses tick, get Scott’s free book, The Client-Centric Leader: https://meplusultra.com/leadership/ In this episode, Scott explores: * Creating detailed client personas that go beyond demographics.* How psychographics can reveal client values, aspirations, and pain points.* Real-world examples of businesses pivoting their messaging to resonate with ideal clients.* Delivering on brand promises in building trust and loyalty.* Steps to streamline the sales process and eliminate points of friction.* The power of automation tools like CRM systems.* Using storytelling and high-quality content to create emotional connections with clients.* Hosting exclusive events to create buzz and attract premium clientele.Chapters for this episode: (01:20) The Challenge of Attracting High-Value Clients(03:41) Creating Detailed Client Personas(06:09) Delivering on Brand Promises (07:19) Streamlining Sales (09:05) Balancing Automation with Personal Touch(10:35) Strategic Partnerships (15:06) Emotional Storytelling and Memorable ExperiencesRemember to download Scott’s free book now, The Client-Centric Leader: Building Relationships That Drive Business Beyond Expectations: https://meplusultra.com/leadership/ BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats:

How does trust directly impact a company’s top and bottom line?Natalie Doyle Oldfield is a recognized thought leader when it comes to the topic of trust. The founder of Success Through Trust Inc, she is on a mission to make trust the cornerstone of every business. Join Scott and Natalie as they explore: * Natalie’s new book, Trusted: The Proven Path to Customer Loyalty and Business Growth.* Why "trust equity" is a measurable and essential business metric.* Common leadership mistakes that erode trust.* How a company’s internal trust dynamics affect customer relationships.* Practical exercises and workshops to improve team and customer trust.* The tangible benefits of trust on sales and customer loyalty.* The concept of "being the most trusted company" as a North Star.Chapters for this episode: (02:30) Natalie’s Journey to Becoming a Trust Expert(06:05) Trust During Challenging Economic Times(13:45) Measuring Trust Equity (21:14) Building Trust Within Teams (36:26) Common Mistakes Leaders Make About Trust(44:43) Practical Tips for Building Trust Thanks to Natalie Doyle Oldfield for being on Business, Bourbon & Cigars. Natalie Doyle Oldfield is an author and the creator of the Client Trust Index, a proprietary customer experience diagnostic tool, and an online course called Becoming a Trusted Advisor.Connect with Natalie on LinkedIn: https://www.linkedin.com/in/nataliedoyleoldfield/ BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA Transform your business and redefine your world with Me Plus Ultra-virtual masterminds and leadership retreats: https://MePlusUltra.com Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share...

Why is collaboration between you, your attorney, and your accountant essential for business success?Matthew Fornaro is a business attorney who knows the entrepreneurial journey firsthand. He helps entrepreneurs succeed with strong legal strategies and practical advice.Join Scott and Matthew as they explore: * The importance of creating a written business plan to set a strong foundation.* How attorneys and accountants can work together to reduce tax liabilities and ensure compliance.* Common mistakes small business owners make when starting out.* The dangers of poorly structured franchise agreements.* Why revisiting contracts regularly is essential for long-term success.* The benefits of proactive legal and financial planning to avoid costly surprises.* How fractional services like part-time CFOs or attorneys can be cost-effective for small businesses.Chapters for this episode: (03:14) Becoming a Small Business Attorney(07:53) Key Legal Pitfalls Small Businesses Face(12:43) Collaboration Between Attorneys and Accountants(20:01) Managing Intellectual Property (24:54) Lessons from Franchise Agreements Gone Wrong(41:30) Preventing Litigation with Strong ContractsThanks to Matthew Fornaro for being on Business, Bourbon & Cigars. Visit Matthew’s website: www.FornaroLegal.com Learn more about Matthew: https://www.linkedin.com/company/matthew-fornaro-p.a./about/ BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA Transform your business and redefine your world with Me Plus Ultra-virtual masterminds and leadership retreats: https://MePlusUltra.com Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra-virtual masterminds and...

What are the six key plays for achieving a healthy, profitable business?Today’s guest is Stewart Ervin, the founder of Bracket Management and a seasoned fractional CFO who loves helping businesses thrive. With a knack for turning chaos into clarity, Stewart has spent his career empowering leaders to grow their companies and create lasting value.Join Scott and Stewart as they explore: * What a fractional CFO is and how they differ from traditional CFOs.* The benefits of a 30-day forecast for business owners.* How incremental improvements in pricing, costs, and new business drive value.* Insights into Stewart's six plays framework for healthy businesses.* Real-life examples of successful turnarounds and value creation.* Common pitfalls businesses face when scaling.Chapters for this episode: (03:00) Stewart’s Journey to Founding Bracket Management(08:15) The Role and Benefits of a Fractional CFO(15:45) Six Key Plays for Business Success(23:30) Real-Life Turnaround Stories(31:00) Delegation and Leadership Challenges(37:45) The Importance of ForecastingThanks to Stewart Ervin for being on Business, Bourbon & Cigars. Connect with Stewart on LinkedIn: https://www.linkedin.com/in/stewartervin/ Learn more about Bracket Management: https://www.bracketmgmt.com/ BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA Transform your business and redefine your world with Me Plus Ultra-virtual masterminds and leadership retreats: https://MePlusUltra.com Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra-virtual masterminds and leadership retreats to surround yourself with peers who share your drive and passion.* Me Plus Ultra Instagram: a...

What steps could you take to start building generational wealth today?In this episode, Scott talks with a powerhouse real estate investor with over $1 billion in multifamily transactions. Veena Jetti shares her journey of breaking into the male-dominated industry, building generational wealth, and empowering others through her community-focused initiatives. Today’s guest, Veena Jetti, is a dynamic real estate investor and the founding partner of Vive Funds. With her sharp expertise, she’s leading the charge in the multifamily investment space, all while smashing stereotypes and inspiring others to chase big dreams.Join Scott and Veena as they explore: * The importance of overcoming limiting beliefs in pursuing big goals.* How Veena broke into the multifamily real estate space. * Why certain states like Texas and Florida are ideal for real estate investment.* Strategies for building generational wealth, starting with “front-loading your sacrifice.”* How societal norms create unique challenges for women in business and how to overcome them.* Why Veena prioritizes integrity, diversity, and abundance in her business values.Chapters for this episode: (03:36) Veena’s Journey to Real Estate Success(10:12) Challenges in Real Estate Investing(17:37) Building Investor Trust and Community(26:52) Diversity, Integrity, and Abundance in Business(32:40) Women in Leadership (41:21) Balancing Career and Family(56:37) Building Generational WealthThanks to Veena Jetti for being on Business, Bourbon & Cigars. Connect with Veena on LinkedIn: https://www.linkedin.com/in/veenajetti Learn more about Veena: https://veenajetti.com/ Join Veena’s Multi Mastermind: https://getmultimastermind.com/ BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com Me Plus Ultra is a place where visionary...

How can companies effectively leverage AI to drive digital transformation and enhance client experience?    West Stringfellow is a product and technology visionary with a knack for driving innovation and a track record that includes top roles at Amazon, PayPal, Visa, and Target. He's also the founder of HowDo, a company dedicated to coaching and consulting businesses on how to leverage data and technology for growth.Join Scott and West as they explore: * Getting everyone to agree on the current state of the business, which is crucial for successful innovation.    * Creating a safe space for vulnerability and failure, which is essential for fostering innovation. * Communicating wins and celebrating progress throughout the innovation process. * The concept of zero-to-one innovation. * How companies can leverage AI to drive digital transformation. * Establishing a robust data strategy for implementing AI.    * Building an AI-ready team. * How education will soon focus on empowering individuals to use AI effectively. Chapters for this episode: (03:39) West's Journey of Data and Innovation (07:32) Achieving Transformative Innovation (10:40) The Power of an Innovative Culture (17:56) Zero-to-One Innovation (21:31) Leveraging AI for Digital Transformation (27:59) Data Strategy in AI Implementation (39:20) Innovation for Meaningful Impact (47:47) The Future of Education and AI Thanks to West Stringfellow for being on Business, Bourbon & Cigars. Connect with West on LinkedIn: https://www.linkedin.com/in/weststringfellow/ Learn more about HowDo and get free training from some of the world’s top companies: https://howdo.com/ BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com Me Plus Ultra is a place where visionary entrepreneurs come together, not just...

How can business owners plan and execute a successful business exit? This episode offers expert insights on planning for a lucrative business exit, including building a strong succession plan, identifying and filling value gaps, and protecting your business during economic downturns. Wayne Zell, a seasoned business transaction expert, shares invaluable advice and real-world examples, emphasizing the importance of starting early and having the right team in place. Meet Wayne Zell, a CPA and attorney who has been the mastermind behind hundreds of successful business transactions, saving his clients millions of dollars and guiding them towards a smooth and profitable exit. Join Scott and Wayne as they explore: * The importance of planning your business exit from the very beginning. * Understanding the role of a revocable trust in protecting your assets. * Exploring the benefits and implications of a dynasty trust for wealth preservation. * Building a solid management succession plan to ensure business continuity. * Steps to ensure your employees are taken care of during and after a business sale. * Common red flags and mistakes to avoid when preparing to exit your business. * The emotional and psychological aspects of exiting a business for entrepreneurs.Chapters for this episode: (07:10) Wayne Zell's Journey to Becoming a Business Expert (08:54) The Importance of Exit Planning (15:28) Revocable Trusts and Dynasty Trusts (29:32) Increasing Business Value for Sale (34:13) Exiting in a Potential Downturn (36:35) Protecting Employees During a Sale (42:54) Exiting a Business: High Net Worth vs. Smaller Business Owners (48:26) Red Flags and Mistakes to Avoid Thanks to Wayne Zell for being on Business, Bourbon & Cigars. Connect with Wayne on LinkedIn: https://www.linkedin.com/in/wayne-zell-5aa1147/ Get Wayne’s book: Your Multimillion-Dollar Exit: The Entrepreneur's Business Success(ion) Planner: A Blueprint for Wealth Guide: https://www.amazon.com/dp/B0C2F2R753 Schedule a free business exit assessment with Wayne: https://www.aspiretoexit.com/get-started BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business....

How can entrepreneurs use AI and tech-driven platforms to solve real world problems? Have you ever met a tech startup expert who also dabbles in filmmaking, music, and writing? Meet Jason Sherman, the award-winning filmmaker turned tech entrepreneur who's here to inspire you to embrace innovation and achieve your most audacious goals. Jason is also the CEO of Vengo AI and the Spinnr app. Join Scott and Jason as they explore: * The power of artificial intelligence and tech-driven platforms in changing the way we interact, solve problems, and create value. * The importance of iteration, adaptation, and customer feedback in building successful products. * Using data in making informed business decisions. * The value of mentors and advisors in guiding entrepreneurs. * The importance of crafting a compelling story when pitching to investors. * Successfully attracting the right investors. Chapters for this episode: (03:00) From Filmmaking to Tech Startup Expert (11:00) The Power of AI in Business (17:30) The Future of AI (28:30) Advice for Entrepreneurs (37:30) Building Deeper Client Relationships with AI (46:30) Attracting the Right Investors (50:30) The Importance of PersistenceThanks to Jason Sherman for being on Business, Bourbon & Cigars. Connect with Jason on LinkedIn: https://www.linkedin.com/in/jasonsherman76/ Learn more about Vengo AI and boosting your sales: https://vengoai.com Learn more about the Spinnr app: https://spinnr.app/ BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge,...

Why do some companies continuously innovate while others struggle to keep up? Also, as an entrepreneur, how can you foster innovation within your business? Nick Jain, CEO of IdeaScale, is a leading innovator and business leader with a passion for helping organizations build a culture of innovation. With experience working with clients like NASA, Comcast, and Doctors Without Borders, Nick brings a wealth of knowledge to the table. Join Scott and Nick as they explore: * The three types of innovation: doing something better, doing it in a dramatically different way, and orthogonal innovation.  * Building a culture of innovation in a company.  * The challenges large organizations face in fostering innovation.  * The importance of an idea meritocracy, where the best ideas win regardless of their source.  * Practical strategies for implementing and incentivizing innovation.  * Measuring the success of innovation efforts.  * The impact of innovation on employee engagement and company culture.  Chapters for this episode: 03:59 Nick Jain's Journey to IdeaScale11:50 The Three Types of Innovation18:26 Why Big Companies Struggle with Innovation25:28 Building a Culture of Innovation33:56 Idea Meritocracy and Continuous Improvement39:02 Understanding Finance in Innovation43:38 Practical Steps to Improve InnovationThanks to Nick Jain for being on Business, Bourbon & Cigars. Connect with Nick on LinkedIn: https://www.linkedin.com/in/nickjain Learn about IdeaScale: https://ideascale.com/ BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact...

As an entrepreneur, are you leaving money on the table?In this episode, Scott sits down with James D. Wilton to discuss strategies for monetizing products and services. James shares insights on company objectives, pricing models, and the importance of perceived value. James D. Wilton is a pricing expert and the founder of Monovate. He has over 12 years of experience helping companies implement creative pricing strategies.Explored in this episode: * Pricing strategies should be guided by company objectives.* Communicating your product's value is key to capturing revenue.* Companies often underprice their products.* Founder-based pricing is common in startups.* Good, better, best pricing models are the most common in B2B SaaS.* Modular pricing models are more common in mature companies.* Companies should raise prices by appealing to fairness.* Usage-based pricing is trendy but not right for every business.* Generative AI is changing the world of pricing.Chapters for this episode: (03:12) James's Background and Entry into Pricing Strategy(07:01) Common Pricing Mistakes of Startups(14:17) Tailoring Pricing Strategies to Company Objectives(19:20) Determining Customers' Willingness to Pay(27:59) Packaging Strategies: Good, Better, Best, and Modular(31:34) Raising Prices Without Alienating Customers(40:38) Usage-Based Pricing and Its Challenges(54:20) Balancing Revenue and ProfitabilityThanks to James D. Wilton for being on Business, Bourbon & Cigars. Connect with James on LinkedIn: https://www.linkedin.com/in/jamesdwilton Learn more about turning payments into power via Monavate: https://www.monavate.com/ BUSINESS, BOURBON & CIGARSBe sure to subscribe so you don’t miss any episodes. * Apple Podcasts: https://apple.co/3SN2fHn * Spotify: https://spoti.fi/49EwtTo * YouTube: https://www.youtube.com/@MePlusUltraNetwork/podcasts Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.ME PLUS ULTRA Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their