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CMO Confidential

Author: Mike Linton // I Hear Everything Podcast Network

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Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?

The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.

We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.

Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.

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In this episode, "What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition," host Mike Linton, a five-time CMO, sits down with the illustrious Babs Rangaiah. Babs, the founder of CCBabs and a CMO Coach, delves deep into the pressing issues keeping today's marketers awake at night. Key topics include the impact of artificial intelligence on marketing strategies, the transformation of data and martech in a post-cookie world, and the evolving media landscape with platforms like TikTok and CTV. Babs also shares insights from his extensive career, including his work with IBM's Watson and his role in launching Paramount Plus.Tune in to hear Babs Rangaiah's expert advice on navigating the challenges and opportunities presented by AI, data management, and new media. Learn what top CMOs are saying about the future of marketing and how to stay ahead of the curve in this dynamic industry.Subscribe to the CMO Confidential Newsletter for exclusive content and stay connected with us on all major podcast platforms. Don't miss out on these invaluable marketing insights!#CustomerInsights #MarketingDecisions #MarketingChallenges #CommunicationSkills #MarketIntelligence#WorkforceChanges #SmallCompanyAi #HumanSkillsDevelopment #CtvAdvertising #CommunicationSkillsCHAPTERS:0:00 - Intro1:44 - What keeps CMOs up at night7:17 - The new media landscape10:22 - Remote work14:09 - The CMO Role16:48 - AI in Marketing23:02 - Best AI pilots27:27 - Do you always need a human in the loop29:40 - What human skills will be most important in the future31:34 - Reframing34:45 - Practical advice36:48 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A CMO Confidential Interview with Paul Roetzer, Founder of the Marketing AI Institute and author of Marketing Artificial Intelligence. Paul discusses the rapid growth of the AI business, early impacts on agencies and marketing organizations, why you should be careful using AI with customer interactions, and how things will evolve to handle a "string of actions" versus specific tasks. Key topics include: why you should create an "AI Council" to stay on top of current and future innovations; why he thinks there will be AI Native agencies and AI Emergent agencies and all others will be obsolete; and how creating a roadmap allows you to think through the tech stack, employee capabilities and your partner ecosystem. Tune in to hear tips for interviewing and selecting AI vendors. #ai #aimarketing #marketingagency 00:00 Introduction to CMO Confidential Podcast00:39 Meet Paul Reitzer: AI in Marketing Expert00:42 AI's Impact on the Marketing and Agency World01:59 Understanding AI's Current State and Future Potential05:13 Generative AI: Capabilities and Limitations10:36 AI's Legal and Practical Challenges for Agencies10:54 The Future of Agencies in an AI-Driven World32:02 Advice for Agencies and Marketers Navigating AI32:27 Closing Thoughts and Practical AI AdviceLinkedin: CMOConfidentialSpotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470fApple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567Subscribe to the CMO Confidential Newsletter for Exclusive Content: https://cmoconfidential.substack.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A CMO Confidential interview with Mike Kitz, Notre Dame Professor, former CMO of Office Max and P&G Brand Manager. Mike discusses the best ways to optimize your in school experience, why the abundance of marketing data may be crowding out long-term thinking, and the importance of learning "integration skills." Key topics include: the value of leadership and influencing skills; why presentation skills matter; and why "curiosity" is one of the best predictors of success. Tune in to hear how he made the switch from the C-Suite to academia.00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers00:43 The Real-World Readiness of Business School Marketers01:40 The Evolution of Marketing: From Creativity to Data-Driven Decisions04:22 Business School Curriculum: Is It Keeping Up with the Marketing World?06:31 The Importance of Soft Skills and Leadership in Marketing Education18:48 From Classroom to Career: Transitioning from Marketing Professional to Academic23:52 Final Thoughts and Advice for Aspiring MarketersSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A CMO Confidential Interview with Maryam Banikarim, Managing Director of Most Powerful Women + Brainstorm Tech at Fortune, formerly the CMO of Hyatt Hotels, Nextdoor, Gannett, NBCU, and Univision. Maryam discusses what it's like to be a company's first chief marketing person, how to bring a boss who doesn't know marketing along, bridging the generational digital divide, and how tech really doesn't believe in marketing. Key topics include: why you should say yes to hard things; looking for "clues" during the interview; how success at your job doesn't protect you from company politics; and from her TED talk -- how to see life's obstacles as an obstacle course. Watch Maryam's  @TEDx  https://www.ted.com/talks/maryam_banikarim_life_s_an_obstacle_course_here_s_how_to_navigate_it?language=enLinkedin: CMOConfidentialSpotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470fApple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567#tedtalk #cmo #leadership 00:00 Introduction to CMO Confidential00:37 Meet the Guest: Mariam Bannikarim's Marketing Journey01:54 The Ever-Changing State of Marketing03:40 Navigating the CMO Role: Challenges and Strategies05:47 Embracing Digital Transformation in Marketing07:33 The Importance of Continuous Learning and Adaptation14:26 Tales from the CMO Crypt: Overcoming Obstacles20:44 Navigating Misinformation in Marketing20:58 The Power of Sharing Knowledge in Competitive Fields21:22 Understanding the Long-Term Value of Branding21:50 The Challenges of Marketing in Tech Companies22:15 Crisis Management and the Importance of Preparation23:03 Insights from a Marketing Career: Recognizing Red Flags26:13 Embracing Challenges and the Journey of Self-Discovery29:43 Building Community and Reimagining Business in a Changing World31:56 The Journey from CMO to Community Builder34:36 Concluding Thoughts and Practical AdviceSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A CMO Confidential Interview with Dr. Daniel McCarthy, Assistant Professor of Marketing at Emory's Goizueta Business School. Dan discusses how marketing has recently taken its knocks, why he created a CLTV class, how companies can start developing their own models, and how customer math can be used to increase marketing accountability. Key topics include: why it is challenging to agree on key modeling variables like acquisition cost; how CLTV can bridge the translation gap between marketers and finance; and why business schools are slow to evolve. Tune in to hear Warby Parker and Wayfair case studies. #customerlifetimevalue #marketing #marketingdata 00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers00:40 Introducing Dr. Dan McCarthy: The Genius Behind Customer Lifetime Value01:38 The Marketing Landscape: Challenges and Changes in the Digital Age03:46 Deep Dive into Customer Lifetime Value (CLV) with Dr. McCarthy06:20 The Practicalities of CLV: From Theory to Application12:20 The Journey of Creating a CLV Course: Inspiration and Impact14:10 The Slow Evolution of Business School Curriculums in the Digital Era18:45 CLV in Practice: Warby Parker Case Study24:56 The Importance of Language and Disclosure in Marketing27:44 Advice for Marketers: Embracing Financial Acumen30:22 Compensation and Accountability in Marketing Departments36:58 Dan McCarthy's Personal Anecdotes and Final ThoughtsLinkedin: CMOConfidentialSpotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470fApple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A CMO Confidential Interview with D J Patil, a Great Point Ventures investor and former U.S. Chief Data Scientist in the Obama Administration. D J discusses why everyone should "Take the red pill," his belief that AI will accelerate at speed, and why you shouldn't delegate this responsibility to a single person or team. Key topics include: why "boring, repeatable problems" offer the best current use cases; how AI can move you from creator to editor; how the DoD is thinking about AI; why failing now allows for success later; and why many marketing databases are not ready for prime time. Tune in to hear how generative AI started with a database of cat photos.00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers00:43 Diving Deep into AI: Red Pill or Blue Pill?01:35 The Evolution and Impact of AI on Society05:27 AI's Practical Applications and Limitations08:15 AI in the Workplace: Enhancing Efficiency and Creativity13:02 Navigating AI's Challenges: Public Mistakes and Ethical Considerations18:04 Government's Role in AI Regulation and Future Predictions22:41 AI in Marketing: Embrace or Be Left Behind25:08 Vendor Management and Investment Advice in the AI Era29:34 Embracing Failure and Experimentation in AI34:19 Parting Wisdom: Staying Ahead in the AI Game#aimarketing #marketingai #data Linkedin: @CMOConfidentialSpotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470fApple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567Youtube: @CMOConfidentialSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at the Wharton School of Business. Dr. Fader discusses why customer lifetime value (CLTV) is such an important predictor of future financial performance, why some leaders resist the CLTV approach , and his belief that companies often think they have more control and influence over consumers than they really do. Key topics include: how to get started on CLTV; how to understand non-contractual businesses like retail and consumer goods; why win-back strategies aren't as effective as they appear; and why he doesn't like "humanizing marketing." Tune in to hear how CLTV has strong parallels to actuarial science. 00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers00:40 The Power of Customer Data: A Conversation with Dr. Peter Fader01:36 The Evolution of Marketing: Embracing Customer Centricity02:39 Decoding Customer Lifetime Value and Predictive Models04:58 Challenges and Solutions in Applying Predictive Models24:04 The Future of Marketing: Data, Predictions, and Customer Focus30:37 Closing Thoughts and Practical Advice for Marketers#customerdata #marketing #customerlifetimevalueSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In Part 2 - A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.00:00 Welcome to CMO Confidential: Inside the World of Marketing Leadership00:14 The Battle of Believers vs. Non-Believers in Marketing00:19 The Role of Business Schools in Shaping Marketing Minds02:13 Marketing's Evolution: From Traditional Roles to Tech-Savvy Professionals04:54 The Importance of CMOs in Driving Customer-Centric Strategies11:10 Navigating the Job Market: Advice for Aspiring CMOs13:47 The Underrepresentation of Marketers on Corporate Boards17:25 Practical Advice and Eye-Opening Stories from the Marketing Frontlines20:43 Closing Thoughts and Future Episodes PreviewSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.00:00 Introduction to CMO Confidential00:40 Unveiling Today's Guests and Topic: The Marketing Belief Divide01:24 The McKinsey-ANA Study: CEOs, Marketing, and Growth01:57 Exploring the State of the CMO Job Today02:53 The CEO-CMO Disconnect: Understanding and Bridging the Gap05:51 The Role of Data in Marketing and Overcoming Non-Believers08:50 Strategies for CMOs Facing Skepticism and the Importance of Sales Metrics20:02 The Impact of the McKinsey-ANA Study and the Path Forward24:44 Conclusion and Teaser for Part TwoSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A CMO Confidential Interview with Sean Peters, the Chief Strategy Officer of Publicis Media, CEO of Publicis Collective and former Chief Operating Officer of Zenith. Sean discusses the pressure on media agencies to drive outcomes, how to be a true "business partner," and the risks of measuring what can be measured versus what should be measured. Key topics include: the importance of creating a true "high-value data set" which includes media, creative, sales, and product; how marketers can fully understand what they get from media; and his belief that AI is likely going to make things worse if data inputs are flawed. Tune in to hear how his career has benefitted from "following leaders versus titles."00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers00:39 Introducing Sean Peters: A Veteran in the Media Business01:34 Navigating the Dynamic Media Marketplace: Insights from Sean Peters04:26 The Evolution of Media Measurement and Analytics13:46 Addressing Brand Safety and the Impact of Cookie Deprecation18:52 Strategic Advice for Marketers: Integrating Data and Media23:17 Career Insights and Final Thoughts from Sean Peters26:07 Wrapping Up with Practical Advice and a Look AheadSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard discusses the bi-polar state of marketing, how complex the role has become, why "who" you are working for is the most important thing in career development, and his belief that it's "the golden age of marketing" even though 2023 was challenging. Key topics include career development, media sensationalizing the negative news on CMO's, the impact of AI on marketing structures, and how marketing is evolving in both B2B and B2C. Tune in to hear about how severance should be discussed and a great story featuring "We forgot about the horses!"See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses his recent "New year, same old Fxxkery about the marketing narrative" post, why it's harder than ever to do good marketing, why marketing needs better marketing, and the irony of marketing doubters driving to work in expensive cars and scrolling through their iPhones while questioning marketing spend. Key topics include why marketers should "think like an entrepreneur," how all marketing is performance based marketing designed to drive profitable growth, the ways marketers sabotage themselves and end up at the "little kids table," and why "tolerance for ambiguity" is so important. Tune in to hear how an octogenarian board member once demanded CMO stop running an due to an exposed navel.00:00 Introduction to CMO Confidential00:38 Guest Introduction: Seth Matlin00:41 The Role and Challenges of a CMO01:12 Discussion on the CMO Narrative02:44 The Impact of Data and Fragmentation on the CMO Role04:31 The Importance of Context in Marketing04:58 The Complexity of the CMO Role05:38 The Challenges of Marketing in Today's World09:31 The Role of the CMO in Driving Growth14:40 The Importance of Internal Marketing16:57 The Role of Creativity in Marketing25:48 The Importance of Service in Marketing33:27 Closing Remarks and Future DiscussionsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A CMO Confidential Interview with Paul Worthington, Founder and President of Invencion and former Head of Strategy at Wolff Olins. Paul discusses the “Weaponization of the Wanamaker Paradox” and how the digital revolution reduced marketing to a “little numbers game” in which the “I just don’t know which 50% of my spending is wasted” resulted in an efficiency doom loop which stunts growth. Key topics include the fact that digital channels are now mature, how companies focus on the symptoms versus the cause, why “what gets measured gets manipulated and what is hard to measure gets ignored”, and why many B2B businesses are vulnerable due to chronic marketing underfunding. Listen in to hear about how the explosion of marketing tech solutions has contributed to the decline of strategy.00:00 Introduction to CMO Confidential00:38 Meet the Guest: Paul Worthington00:43 The State of B2B Marketing02:24 Impact of the Pandemic on B2B Marketing04:03 The Future of B2B Marketing: Interest Rates, Geopolitics, and AI05:56 Understanding the Wanamaker Paradox09:14 The Importance of Top of the Funnel Marketing09:41 The Role of Technology in Marketing17:02 The Competitive Weakness in B2B Marketing25:52 The Role of CEOs and CFOs in Marketing28:14 Final Thoughts and Advice for B2B Marketers30:43 Conclusion and Preview of Upcoming EpisodesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Title: "Leadership in Turbulent Times: Sally Henderson Talks Stability, Structure, and the Myth of Imposter Syndrome"Description:In this enlightening episode of CMO Confidential, host Mike Linton, a five-time CMO, sits down with Sally Henderson, the renowned High Stakes Leadership Mentor who has coached over 5000 executives. Broadcasting from across the pond, Sally shares invaluable insights on the executive quest for stability and control, the critical need for space and time for teams to define their presence, and strategies to stay poised when business challenges arise. Delve into discussions on the metaphorical description of the color green for inconsistent expectations, the limitations of job descriptions, and the debunking of imposter syndrome. Plus, discover why marketing is considered "a very naked job."Keywords: Leadership Coaching, Executive Stability, Team Dynamics, Imposter Syndrome, Marketing Leadership, Sally Henderson, Mike Linton, Business StrategyHashtags: #LeadershipMentor #ExecutiveCoaching #ImposterSyndrome #MarketingLeadership #CMOConfidential #BusinessStrategyShow Notes:0:00 - Introduction to the episode and guests Mike Linton and Sally Henderson. - Sally Henderson discusses the importance of stability and control for executives. - The significance of allowing teams and leaders the space to define how they show up in the workplace. - How preparation and structured approaches can prevent panic in downturns. - Exploring the metaphor of describing the color green for setting expectations. - Debunking the utility of job descriptions in defining actual job roles. - Challenging the overuse of imposter syndrome and labeling it as an imposter itself. - Sally on why marketing is "a very naked job" and the vulnerabilities it exposes. - Concluding insights and takeaways from Sally Henderson's leadership mentoringSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
PART 2 - A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author and podcaster. Rishad joins us for a second time to discuss the AI effect on the 4 Horsemen of GDP, why the Google cookie change is a "sideshow," and how SEO may disappear. Key topics include why AI efficiency won't be a differentiator, vendor management and "The Octopus Strategy," and why the size of your customer base and wallets are keys to long-term success. Tune in to hear how platforms may disrupt marketers like they disrupted media companies. The second part of this show will be released next week.🎙️ Exclusive CMO Confidential Interview with Rishad Tobaccowala🤖 AI's Impact on the 4 Horsemen of GDP & Beyond🍪 Debunking the Google Cookie Change Hype📊 Future of SEO and Digital Marketing Strategies💡 Key insights on AI efficiency, vendor management, and the Octopus Strategy🚀 How customer base size and spending power drive long-term success📢 Discussing how platforms are disrupting marketing🎧 Stay tuned for Part 2 next week!Keywords: Rishad Tobaccowala, AI in Marketing, Google Cookie Change, SEO Future, Digital Marketing, CMO Insights, Business Strategy, Vendor Management, Customer Base, Marketing DisruptionHashtags: #CMOConfidential #RishadTobaccowala #AIandMarketing #GoogleCookies #SEOFuture #DigitalMarketingTrends #BusinessStrategy #VendorManagement #MarketingDisruptionShow Notes:- Introduction to the podcast and Rishad Tobaccowala - Rishad Tobaccowala's background: Former CEO at Publicis, Strategy & Growth Officer, Author, and Podcaster - AI's effect on the 4 Horsemen of GDP explained- Why Rishad believes the Google cookie change is a "sideshow" - Discussion on the potential disappearance of SEO- Why AI efficiency might not be a key differentiator in the future - Insights into vendor management and "The Octopus Strategy"- The importance of customer base size and wallet share for long-term success- How platforms may disrupt marketers, similar to media companies- Teaser for the next episode and concluding remarksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author and podcaster. Rishad joins us for a second time to discuss the AI effect on the 4 Horsemen of GDP, why the Google cookie change is a "sideshow," and how SEO may disappear. Key topics include why AI efficiency won't be a differentiator, vendor management and "The Octopus Strategy," and why the size of your customer base and wallets are keys to long-term success. Tune in to hear how platforms may disrupt marketers like they disrupted media companies. The second part of this show will be released next week. 🎙️ Exclusive CMO Confidential Interview with Rishad Tobaccowala🤖 AI's Impact on the 4 Horsemen of GDP & Beyond🍪 Debunking the Google Cookie Change Hype📊 Future of SEO and Digital Marketing Strategies💡 Key insights on AI efficiency, vendor management, and the Octopus Strategy🚀 How customer base size and spending power drive long-term success📢 Discussing how platforms are disrupting marketing🎧 Stay tuned for Part 2 next week!Keywords: Rishad Tobaccowala, AI in Marketing, Google Cookie Change, SEO Future, Digital Marketing, CMO Insights, Business Strategy, Vendor Management, Customer Base, Marketing DisruptionHashtags: #CMOConfidential #RishadTobaccowala #AIandMarketing #GoogleCookies #SEOFuture #DigitalMarketingTrends #BusinessStrategy #VendorManagement #MarketingDisruptionShow Notes:0:00 - Introduction to the podcast and Rishad Tobaccowala0:30 - Rishad Tobaccowala's background: Former CEO at Publicis, Strategy & Growth Officer, Author, and Podcaster1:00 - AI's effect on the 4 Horsemen of GDP explained2:00 - Why Rishad believes the Google cookie change is a "sideshow"3:00 - Discussion on the potential disappearance of SEO4:00 - Why AI efficiency might not be a key differentiator in the future5:00 - Insights into vendor management and "The Octopus Strategy"6:00 - The importance of customer base size and wallet share for long-term success7:00 - How platforms may disrupt marketers, similar to media companies8:00 - Teaser for the next episode and concluding remarksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A CMO Confidential Interview with Bob Liodice, the long-time head of the Association of National Advertisers. Bob highlights the rapid evolution of marketing and the fact that technology is often outpacing the ability of organizations to apply, fully understand, and integrate an ever-expanding toolbox of capabilities. Key topics include how growth can be sacrificed in the name of efficiency, artificial intelligence (of course), the gap in experience and talent between large and small companies, and the thinking that many have "Almost forgotten the need to build the brand." Listen in to hear why marketers need to "move towards the hard stuff," have endless curiosity, and strong left and right brains.- **Introduction:** - CMO Confidential Interview featuring Bob Liodice, long-time head of the Association of National Advertisers (ANA). - Bob's insights into the rapid evolution of marketing and the challenges posed by advancing technology.- **Technology Outpacing Application:** - Highlighting Bob's observation that technology often outpaces organizations' ability to fully understand and integrate its capabilities. - The ever-expanding toolbox and the struggle for seamless integration.- **Efficiency vs. Growth:** - Discussion on the sacrifice of growth in favor of efficiency. - Exploring the delicate balance between streamlining processes and fostering growth.- **Artificial Intelligence Insights:** - Bob's perspectives on the role of artificial intelligence in modern marketing. - How AI is reshaping strategies and decision-making processes.- **Experience and Talent Gap:** - Addressing the experience and talent gap between large and small companies. - Insights into the challenges faced by smaller entities in keeping up with industry advancements.- **Brand Building Priority:** - The observation that many marketers have "almost forgotten the need to build the brand." - The importance of brand building in the era of evolving marketing strategies.- **Moving Towards Challenges:** - Encouragement for marketers to "move towards the hard stuff." - Emphasis on cultivating endless curiosity and balancing strong left and right brains for success.- **SEO-Friendly Keywords:** - Incorporating SEO-friendly keywords such as "Marketing Evolution," "Artificial Intelligence in Marketing," and "Brand Building Challenges."- **Takeaway Message:** - Urging viewers to listen in for insights from Bob Liodice on navigating the complexities of modern marketing. - Inviting comments and thoughts on the challenges and opportunities discussed.- **Conclusion:** - Summarizing key takeaways from the interview. - Encouraging engagement by prompting viewers to share their perspectives on the evolving landscape of marketing and technology.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A CMO Confidential Interview with Kim Whittler, business professor at the University of Virginia and former GM and CMO. Kim joins us for the third time to discuss the recently published UVA case on Budweiser and the series of things that went wrong. Key topics include the chronologic unfolding of events and how a podcast recorded well before the Dylan Mulvaney social media post ended up putting gasoline on the fire, why the impact was underestimated, and how Bud's crisis response messages did even more damage. Key topics include the need to understand both sides of all issues, how to stay true to your brand, and the difference between personal beliefs and customer beliefs. Listen in to hear tips for thinking through and managing in these challenging times. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day lives better. Key topics include why CMO is 90% Chief and 10% Marketing, team measurement and compensation, and the big differences between the purpose of the brand and cause marketing. Listen in to hear how the idea of sampling the entire population of a country went wrong. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A CMO Confidential interview with Jack Myers, the founder of Media Village, author, and Media Ecologist.  Jack discusses the metamorphosis of media agencies, the decline of relationships, and the math commoditization of the industry. Key topics include the generational shift in talent - nearly 2/3 of media folks have been in the business less than 8 years, why "With data dependence we stop thinking" and why the focus on efficiency is reducing strategic thinking. Listen in to hear a great "Throwback Tuesday" story about Crazy Eddie  Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Feb 5th
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