CMO Confidential

This episode is brought to you by CMO Confidential Title Sponsor Props. Visit them at Props.coA CMO Confidential Interview with Peri Hansen, Leader CMO Practice and Sector Leader Consumer Products at Korn Ferry. Peri discusses why she thinks it's the most important and exciting time to be a CMO, how marketers need to "connect" sales, IT and other functions with their go-to-market strategy and why "marketing structure" is a hot board issue. Key topics include: why people development is more important than ever; why there are so few marketers on boards; how careers benefit from constantly leaving your comfort zone; and the difference between enterprise and marketing thinking. Tune in to hear about candidate faux pas including not eating at the restaurant chain before the interview.Join us on CMO Confidential with Mike Linton as we uncover "The CMO's Secret Weapon: Are You Missing It?" This episode dives deep into the evolving role of the Chief Marketing Officer, featuring insights from Peri Hansen, a top executive search expert from Korn Ferry with over 25 years of experience. Tune in to hear Peri perspective on the CMO as the connective tissue within an organization—linking sales, strategy, operations, and finance into a cohesive corporate strategy.Key topics include:- The transformative power and increased influence of the CMO role in modern enterprises.- Essential skills and experiences that make a successful CMO.- Insights into holistic and enterprise thinking for marketing leaders.- The importance of cross-functional collaboration and financial fluency.- Strategies for upskilling and talent development within marketing teams.Peri also shares her expertise on the importance of effective vendor management and the current job market trends for marketing executives. Whether you are an aspiring CMO or a seasoned marketing professional, this episode is packed with valuable advice and real-world examples.Subscribe to the CMO Confidential channel for more exclusive content and stay ahead in the dynamic world of marketing leadership. Don't miss out on these expert insights—your future as a CMO could depend on it!#CareerAdvice #CmoJob #MarketingPodcast #Marketing #MikeLintonCHAPTERS:00:00 - Intro00:40 - The CMO as Connective Tissue05:24 - Holistic Thinking07:41 - Marketing Structure11:05 - Upskilling Talent Development and Change Management13:39 - Job Market20:16 - How to get to the C-Suite23:20 - How to judge your career25:30 - Last question: Funniest story or a piece of advice we haven’t discussed28:55 - OUTROSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Phil Buckallew, a former brand manager who spent 23 years as a General Manager at IBM and is now the President of Infrastructure and Mainframes at Rocket. Phil discusses why it is so challenging to move mainframe data to the cloud, the cyber security race, why digital transformation is "still a thing," and his career change from consumer goods to technology. Key topics include: why you probably don't need to train your own generative AI model; tips for selecting AI vendors; and the rise of account based marketing in the B2B space where everyone is buying off a spreadsheet. Tune in to hear how to avoid AI "snake oil."🚀 Explore the Intersection of AI, Mainframes, and Modern Marketing! 🚀Welcome to this episode of "CMO Confidential," the podcast that takes you deep into the decisions and drama of being a Chief Marketing Officer. Hosted by the seasoned five-time CMO, Mike Linton, this episode features Phil Buckaloo, President of the Infrastructure Modernization Group at Rocket.**Key topics include:**- The evolving B2B technology landscape and recovery post-2022.- The hype and reality of AI and its integration with mainframes.- Cybersecurity trends and the importance of protecting enterprise data.- The complexities and benefits of digital transformation.- Practical advice for marketers navigating tech-heavy industries.Tune in to hear Phil Buckaloo discuss his journey from brand management at Procter & Gamble to leading technology initiatives at IBM and Rocket. With invaluable insights, Phil shares how AI and mainframes are reshaping marketing strategies and operations.**Guest Highlight:**Phil Buckaloo, President of the Infrastructure Modernization Group at Rocket, former General Manager at IBM, and an expert in cloud, mobile, and software business.**Closing Remark:**Don't miss this deep dive into the synergy of AI, mainframes, and marketing. Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in your marketing career. 🎧 Subscribe and listen to more insightful episodes on Spotify, Apple, YouTube, and the IAR Everything Network. Stay safe and stay savvy, marketers! #AI #Mainframes #ModernMarketing #CMOConfidential #MikeLinton #PhilBuckaloo #DigitalTransformation #Cybersecurity #MarketingLeadership#AiInMarketing #MarketingTechnology #EnterpriseTransactions #BigData #AiApplicationsCHAPTERS:00:00 - Intro1:34 - B2B Tech Landscape4:15 - Digital Transformation7:11 - Modernization Without Disruption9:12 - Functions Marketers Care About Trapped in the Mainframe Process10:48 - How AI is Sitting on Top of Mainframe Transactions13:45 - Transitioning from Marketing to Tech17:48 - How Companies Should Buy AI20:25 - When to Train Your Own AI Model22:43 - How to Pick the Right AI Vendor25:20 - Advice for Marketers28:22 - Advice for Marketers Working in Tech33:02 - Advice for Marketers Interviewing at a Tech Company34:14 - The MTECH Stack37:13 - Funniest Story or Practical Advice We Haven’t Talked About Yet39:07 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses how communities can help build brands, the difference between "audience and community", and best practices in selecting and evaluating influencers. Key topics include: why influencers make sense in a "splintering" marketplace, how communities are particularly suited to B2B, why you should "never fall in love" with an influencer, and the difference between "rented" versus "owned" demand. Tune in to hear how to avoid the 3 biggest influencer mistakes - hint, patience is a virtue.Welcome to **CMO Confidential**, where seasoned CMO Mike Linton delves into the complexities of being a chief marketing officer. In this episode, Mike interviews John Davids, Founder and CEO of Influicity, and author of "Marketing Superpowers." Tune in to hear the secret to building self-propelling brand communities.**Key topics include**:- Definition and importance of brand communities- Strategies to create self-propelling communities- The role of influencers in community building- Practical steps for marketers to build and nurture communities- The impact of AI on influencer marketingJohn shares invaluable insights on how communities can organically amplify your brand without relying heavily on paid platforms. Learn about the unifying belief, faith drivers, and actionable steps that can transform an audience into a thriving community.**Guest Highlights**:- John Davids, Founder & CEO of Influicity- Author of "Marketing Superpowers"**Tune in to hear** expert advice on fostering communities that grow your brand sustainably amidst the changing marketing landscape. Whether you're a seasoned CMO or an aspiring marketer, this episode is packed with actionable insights.Subscribe to the CMO Confidential Newsletter for Exclusive Content and never miss an episode! Join us on Spotify, Apple, YouTube, and the I Hear Everything Network. Stay informed and stay ahead in the marketing world with **CMO Confidential**.#BrandCommunities #BrandMagic #InfluencerMarketing #BrandFans #BrandLoyaltyCHAPTERS:00:00 - Welcome1:29 - What is a Community5:27 - Why is Community Important Now7:36 - How to Build a Community12:21 - When to Start a Community16:59 - Thinking About Influencers20:49 - Influencer Roster23:10 - Structuring Influencer Contracts24:31 - Mistakes Brands Make in Community Building27:40 - Future Trends and AI Impact29:41 - Funniest Story and Practical Advice31:43 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Greg Silverman, the Interbrand Global Director, Brand Economics who also founded Concentric, a sales forecasting company. Greg discusses a recent Interbrand study with Wall Street analysts on how brands influence share price in which 75% of analysts look at brand power as a key variable though nearly all admit they don't understand it. Key topics include: why marketers should meet with analysts and get close to their Investment Relations team; how getting your brand value understood is the best way to increase stock price; and his belief that many CFOs are "indirectly running marketing because marketers are not making the business case for marketing investments." Tune in to hear how a "Dysfunctional Diode" is blocking brand valuation and what to do about it.📈 Welcome to another insightful episode of CMO Confidential, where we unlock the insider secrets of how brands influence share price! Join our host, Mike Linton, a 5-time CMO, as he delves into the fascinating world of marketing valuation with his esteemed guest, Greg Silverman. Greg, the Founder of Concentric and Global Managing Director at Interbrand, brings a wealth of experience in analytics and forecasting to the table.Key topics include:- A deep dive into Interbrand’s extensive study on the financial value of brands.- The critical role of brand valuation in influencing share price.- Insights from over 250 analysts, investors, and journalists.- The major disconnect between brand strategy communication and the investment community.- Practical steps for marketers to improve brand valuation and impact share price.Tune in to hear Greg's expert analysis on how brands can better communicate their value to the investment community and the surprising findings from their research. This episode is packed with actionable insights that can help you elevate your marketing game and ensure your brand gets the recognition it deserves in the financial markets.Subscribe to the CMO Confidential Newsletter for Exclusive Content! Keep up with our latest episodes and follow us on Spotify, Apple, YouTube, and the I Hear Everything Network.Hey all you marketers, stay safe out there! 🌟#BrandCommunication #MarketingDecisions #FinancialAnalysts #MarketingImpact #MarketingRoiCHAPTERS:0:00 - Intro1:35 - Overview of the study4:58 - What did the study say7:35 - What makes a strong brand11:04 - Best practices for talking about the brand14:33 - Does marketing matter17:46 - What should marketers do with this information19:14 - What should marketers do now21:22 - How to Interview for a Marketing Job24:33 - What to Do with Investor Relations26:06 - Last QuestionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Jonathan Knowles, former CMO of Nupremis, Senior Strategist at Wolff Olins and Founder of Type 2 Consulting. Jonathan discusses ANA-sponsored research into why so many CMO's have to start from zero when defining their objectives and KPIs with the C-Suite. A categorization of over 500 marketing papers identified 6 approaches to marketing - Product, Brand, CLTV, ABM, Employee, and Performance - all with the objective of profitable growth. Key topics include: why industry context and financial structures matter; the difference between business and creative impacts; and Jonathan's belief that "Every time CFO's hear creativity they think of risk." Added bonus: a story about Polish debt restructuring.Unlocking Marketing's True Value: Insights from Top CMOsWelcome to another episode of CMO Confidential! Join 5-time CMO Mike Linton as he dives into the intricacies of marketing leadership with Jonathan Knowles, a seasoned CMO and Senior Strategist at Wolf Owens. Key topics include the "snowflake problem" in marketing, the development of a marketing toolbox for CFOs and CEOs, and the six primary models for structuring and evaluating marketing efforts.Tune in to hear from Jonathan Knowles, founder of Type 2 Consulting, as he shares invaluable insights on aligning marketing strategies with finance and accounting. Discover why starting from scratch in a new marketing role often leads to inconsistency, and how the ANA project aims to provide marketers with a head start through a set of standardized evaluation tools.This episode also covers the segmentation of the business world, clustering companies based on capital, employees, and innovation, and how to select the right marketing tools for different industry profiles. Hear practical advice on creating predictable, sustainable growth and the importance of creativity in maintaining brand relevance.Don't miss out on these expert insights! Subscribe to the CMO Confidential Newsletter for exclusive content, and be sure to like, share, and subscribe to our podcast on Spotify, Apple, YouTube, and the I Hear Everything Network. Stay ahead in your marketing career with CMO Confidential!#MarketingTrueValue #CustomerMarketing #MarketingDecisions #TopCmos #BrandFinanceCHAPTERS:0:00 - Intro0:41 - What is the Snowflake Problem0:00 - Layering the Marketing Toolbox on Business Segments21:25 - Why Will This Effort Be Different22:58 - What Should Marketers Be Doing That They Aren’t Doing Now0:00 - Last question27:10 - Funniest story28:56 - Last piece of practical advice29:50 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Scott Lindquist, CFO for CNA Financial Corp, former CFO of Farmers Insurance and PwC Partner. Scott discusses the wide variety of CFO's, why insurance became a marketing hothouse, the importance of marketing math, and how to manage the Marketing CFO position. Key topics include: how investing in brands is a leap of faith; tips for presenting to boards, why he viewed himself as the "Chief Fun Officer;" and why he believes brands matter. Tune in to hear a great discussion on how to evaluate marketing investment through a cost of capital exercise.Discover the secrets of successful marketing CFOs in this episode of CMO Confidential, hosted by five-time CMO Mike Linton. Tune in to hear from Scott Linquist, the experienced Chief Financial Officer of CNA Financial, who shares invaluable insights into the complex relationship between CFOs and CMOs. Starting his career at Price Waterhouse Coopers and holding the CFO position at Farmers Insurance for over 13 years, Scott provides a unique perspective on the strategic partnership necessary for successful marketing.Key topics include:- The diverse roles of CFOs in the marketplace- The importance of strategic alignment between CFOs and CEOs- The evolution of marketing in the insurance industry- Practical advice for CMOs on building relationships with CFOs- How to effectively present marketing strategies and data to the finance communityScott also delves into the critical aspects of marketing math, brand valuation, and the dynamics of customer lifetime value. Don’t miss this engaging and informative discussion that’s packed with practical advice and expert insights.Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay updated on all our latest episodes. Tune in now, marketers, advertisers, and business leaders!#CmoMikeLinton #MarketingPodcast #MarketingLeadership #InsuranceMarketing #CfoMarketingTipsCHAPTERS:0:00 - Intro0:40 - Meet Scott1:52 - What Kind of CFOs are Out There5:12 - Marketing in the Insurance Industry7:49 - How the Industry Got to Where it is Today12:38 - Moving from B2C to B2B14:47 - How to Onboard the CFO18:12 - How Did You Become a Marketing Believer21:05 - How to Get a CFO to Believe in Marketing23:00 - Best and Worst Practices for Marketing Presentations25:25 - Managing the Marketing CFO27:18 - Last Question: Funniest Story and Practical Advice30:33 - Outro30:49 - Like, Share, Subscribe30:50 - Where to Find Our Shows31:21 - Mike Linton Sign OffSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CMO Confidential correspondent Carilu Deitrich, former CMO and hypergrowth advisor who helped take Atlassian public, joins us for the 4th time to talk about the ongoing challenge in the B2B space. Carilu discusses why business growth is slow for everything but AI and cybersecurity, and her belief that many players are fatigued after a long drive to improve efficiency during what she calls a "B2B Tech Recession." Key topics include: her obsession with sales; why "without a data strategy, you can't have an AI strategy;" and how aggressive companies are focused on growth and poaching talent. Tune in to hear why CMO's should focus on sales, growth insights, innovation and data.Welcome to another insightful episode of CMO Confidential, where we dive deep into AI in B2B marketing with Carilu Dietrich, former CMO of Atlassian and advisor to hypergrowth startups like Bill.com, 1Password, and Sprout Social. In this episode, hosted by 5-time CMO Mike Linton, we explore the dynamic strategies top CMOs are implementing right now to navigate the rapidly evolving landscape of B2B marketing.Key topics include:- The integration and impact of AI in B2B marketing- Navigating cybersecurity challenges in today’s market- Effective strategies for retaining and expanding customer bases- The importance of innovation and strategic investment in driving growthTune in to hear Carilu's expert insights on how leading companies are leveraging AI to enhance efficiency and product effectiveness, and learn practical advice on aligning marketing and sales strategies for maximum impact. Don’t miss her take on the critical role of data management and how to prepare your team for the next generation of AI-driven marketing.Subscribe to CMO Confidential for more exclusive content and stay ahead in the competitive world of marketing. Join us on Spotify, Apple, YouTube, and the I Hear Everything Network. If you enjoyed this episode, please like and subscribe for more valuable insights and discussions. Stay safe, marketers!#ChiefMarketingOfficer #CmoConfidential #CybersecurityTrends #DataDrivenMarketing #CarrieLouDietrichCHAPTERS:0:00 - Intro1:24 - What's going on in B2B5:29 - How AI is changing B2B11:00 - What elite companies do in tough times14:28 - How to make marketing valuable in a downturn20:30 - Get your data in order23:20 - What should marketers and their agencies be thinking about or doing for the remainder of this year26:33 - Last question: What is the funniest story you can tell on the air or practical advice we haven’t talked about yet29:08 - OUTROSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Lynne Segall, Associate Dean at the Goizueta Business School at Emory University, formerly the Director of Talent and Organization Offering Development at Accenture. Lynne discusses the importance of students learning technical and theoretical skills along with the "harder to teach" softer skills like "how to get stuff done," the differences between Millennials and Gen Z, and why core conceptual classes still matter. Key topics include: why experiential learning is so important but so hard to teach; why she pushes students to "fully define the problem" to be solved; and some of the barriers slowing development of new b-school curricula. Tune in to hear why "good showmanship" can't cover up poor thinking.#CMO #BusinessPodcast #MarketingSuccess #LeadershipDevelopment #MarketingTechniquesCHAPTERS:0:00 - Intro0:40 - Lynn Seagull Introduction1:40 - Are B-Schools Keeping Up with the Market Trends5:20 - Lynn's Business Classes11:00 - Showmanship in Business12:22 - Business Schools: Teaching "C" Skills Over Functions17:28 - Evaluating Leadership Skills18:08 - Desired Business School Curriculum by Companies19:58 - Gaps in Business School Education21:50 - Scaling Business Education26:26 - Experiential Learning in Business31:40 - Practical Advice for Business Students32:10 - Practical Career Advice32:35 - Funniest Business Story35:22 - Sign OffLinkedin: CMOConfidentialSpotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470fApple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567Subscribe to the CMO Confidential Newsletter for Exclusive Content: https://cmoconfidential.substack.com/Lynne Segall: https://www.linkedin.com/in/professor-lynne-segall/https://goizueta.emory.edu/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, "What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition," host Mike Linton, a five-time CMO, sits down with the illustrious Babs Rangaiah. Babs, the founder of CCBabs and a CMO Coach, delves deep into the pressing issues keeping today's marketers awake at night. Key topics include the impact of artificial intelligence on marketing strategies, the transformation of data and martech in a post-cookie world, and the evolving media landscape with platforms like TikTok and CTV. Babs also shares insights from his extensive career, including his work with IBM's Watson and his role in launching Paramount Plus.Tune in to hear Babs Rangaiah's expert advice on navigating the challenges and opportunities presented by AI, data management, and new media. Learn what top CMOs are saying about the future of marketing and how to stay ahead of the curve in this dynamic industry.Subscribe to the CMO Confidential Newsletter for exclusive content and stay connected with us on all major podcast platforms. Don't miss out on these invaluable marketing insights!#CustomerInsights #MarketingDecisions #MarketingChallenges #CommunicationSkills #MarketIntelligence#WorkforceChanges #SmallCompanyAi #HumanSkillsDevelopment #CtvAdvertising #CommunicationSkillsCHAPTERS:0:00 - Intro1:44 - What keeps CMOs up at night7:17 - The new media landscape10:22 - Remote work14:09 - The CMO Role16:48 - AI in Marketing23:02 - Best AI pilots27:27 - Do you always need a human in the loop29:40 - What human skills will be most important in the future31:34 - Reframing34:45 - Practical advice36:48 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Paul Roetzer, Founder of the Marketing AI Institute and author of Marketing Artificial Intelligence. Paul discusses the rapid growth of the AI business, early impacts on agencies and marketing organizations, why you should be careful using AI with customer interactions, and how things will evolve to handle a "string of actions" versus specific tasks. Key topics include: why you should create an "AI Council" to stay on top of current and future innovations; why he thinks there will be AI Native agencies and AI Emergent agencies and all others will be obsolete; and how creating a roadmap allows you to think through the tech stack, employee capabilities and your partner ecosystem. Tune in to hear tips for interviewing and selecting AI vendors. #ai #aimarketing #marketingagency 00:00 Introduction to CMO Confidential Podcast00:39 Meet Paul Reitzer: AI in Marketing Expert00:42 AI's Impact on the Marketing and Agency World01:59 Understanding AI's Current State and Future Potential05:13 Generative AI: Capabilities and Limitations10:36 AI's Legal and Practical Challenges for Agencies10:54 The Future of Agencies in an AI-Driven World32:02 Advice for Agencies and Marketers Navigating AI32:27 Closing Thoughts and Practical AI AdviceLinkedin: CMOConfidentialSpotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470fApple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567Subscribe to the CMO Confidential Newsletter for Exclusive Content: https://cmoconfidential.substack.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Mike Kitz, Notre Dame Professor, former CMO of Office Max and P&G Brand Manager. Mike discusses the best ways to optimize your in school experience, why the abundance of marketing data may be crowding out long-term thinking, and the importance of learning "integration skills." Key topics include: the value of leadership and influencing skills; why presentation skills matter; and why "curiosity" is one of the best predictors of success. Tune in to hear how he made the switch from the C-Suite to academia.00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers00:43 The Real-World Readiness of Business School Marketers01:40 The Evolution of Marketing: From Creativity to Data-Driven Decisions04:22 Business School Curriculum: Is It Keeping Up with the Marketing World?06:31 The Importance of Soft Skills and Leadership in Marketing Education18:48 From Classroom to Career: Transitioning from Marketing Professional to Academic23:52 Final Thoughts and Advice for Aspiring MarketersSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Maryam Banikarim, Managing Director of Most Powerful Women + Brainstorm Tech at Fortune, formerly the CMO of Hyatt Hotels, Nextdoor, Gannett, NBCU, and Univision. Maryam discusses what it's like to be a company's first chief marketing person, how to bring a boss who doesn't know marketing along, bridging the generational digital divide, and how tech really doesn't believe in marketing. Key topics include: why you should say yes to hard things; looking for "clues" during the interview; how success at your job doesn't protect you from company politics; and from her TED talk -- how to see life's obstacles as an obstacle course. Watch Maryam's  @TEDx  https://www.ted.com/talks/maryam_banikarim_life_s_an_obstacle_course_here_s_how_to_navigate_it?language=enLinkedin: CMOConfidentialSpotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470fApple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567#tedtalk #cmo #leadership 00:00 Introduction to CMO Confidential00:37 Meet the Guest: Mariam Bannikarim's Marketing Journey01:54 The Ever-Changing State of Marketing03:40 Navigating the CMO Role: Challenges and Strategies05:47 Embracing Digital Transformation in Marketing07:33 The Importance of Continuous Learning and Adaptation14:26 Tales from the CMO Crypt: Overcoming Obstacles20:44 Navigating Misinformation in Marketing20:58 The Power of Sharing Knowledge in Competitive Fields21:22 Understanding the Long-Term Value of Branding21:50 The Challenges of Marketing in Tech Companies22:15 Crisis Management and the Importance of Preparation23:03 Insights from a Marketing Career: Recognizing Red Flags26:13 Embracing Challenges and the Journey of Self-Discovery29:43 Building Community and Reimagining Business in a Changing World31:56 The Journey from CMO to Community Builder34:36 Concluding Thoughts and Practical AdviceSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dr. Daniel McCarthy, Assistant Professor of Marketing at Emory's Goizueta Business School. Dan discusses how marketing has recently taken its knocks, why he created a CLTV class, how companies can start developing their own models, and how customer math can be used to increase marketing accountability. Key topics include: why it is challenging to agree on key modeling variables like acquisition cost; how CLTV can bridge the translation gap between marketers and finance; and why business schools are slow to evolve. Tune in to hear Warby Parker and Wayfair case studies. #customerlifetimevalue #marketing #marketingdata 00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers00:40 Introducing Dr. Dan McCarthy: The Genius Behind Customer Lifetime Value01:38 The Marketing Landscape: Challenges and Changes in the Digital Age03:46 Deep Dive into Customer Lifetime Value (CLV) with Dr. McCarthy06:20 The Practicalities of CLV: From Theory to Application12:20 The Journey of Creating a CLV Course: Inspiration and Impact14:10 The Slow Evolution of Business School Curriculums in the Digital Era18:45 CLV in Practice: Warby Parker Case Study24:56 The Importance of Language and Disclosure in Marketing27:44 Advice for Marketers: Embracing Financial Acumen30:22 Compensation and Accountability in Marketing Departments36:58 Dan McCarthy's Personal Anecdotes and Final ThoughtsLinkedin: CMOConfidentialSpotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470fApple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with D J Patil, a Great Point Ventures investor and former U.S. Chief Data Scientist in the Obama Administration. D J discusses why everyone should "Take the red pill," his belief that AI will accelerate at speed, and why you shouldn't delegate this responsibility to a single person or team. Key topics include: why "boring, repeatable problems" offer the best current use cases; how AI can move you from creator to editor; how the DoD is thinking about AI; why failing now allows for success later; and why many marketing databases are not ready for prime time. Tune in to hear how generative AI started with a database of cat photos.00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers00:43 Diving Deep into AI: Red Pill or Blue Pill?01:35 The Evolution and Impact of AI on Society05:27 AI's Practical Applications and Limitations08:15 AI in the Workplace: Enhancing Efficiency and Creativity13:02 Navigating AI's Challenges: Public Mistakes and Ethical Considerations18:04 Government's Role in AI Regulation and Future Predictions22:41 AI in Marketing: Embrace or Be Left Behind25:08 Vendor Management and Investment Advice in the AI Era29:34 Embracing Failure and Experimentation in AI34:19 Parting Wisdom: Staying Ahead in the AI Game#aimarketing #marketingai #data Linkedin: @CMOConfidentialSpotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470fApple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567Youtube: @CMOConfidentialSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at the Wharton School of Business. Dr. Fader discusses why customer lifetime value (CLTV) is such an important predictor of future financial performance, why some leaders resist the CLTV approach , and his belief that companies often think they have more control and influence over consumers than they really do. Key topics include: how to get started on CLTV; how to understand non-contractual businesses like retail and consumer goods; why win-back strategies aren't as effective as they appear; and why he doesn't like "humanizing marketing." Tune in to hear how CLTV has strong parallels to actuarial science. 00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers00:40 The Power of Customer Data: A Conversation with Dr. Peter Fader01:36 The Evolution of Marketing: Embracing Customer Centricity02:39 Decoding Customer Lifetime Value and Predictive Models04:58 Challenges and Solutions in Applying Predictive Models24:04 The Future of Marketing: Data, Predictions, and Customer Focus30:37 Closing Thoughts and Practical Advice for Marketers#customerdata #marketing #customerlifetimevalueSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In Part 2 - A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.00:00 Welcome to CMO Confidential: Inside the World of Marketing Leadership00:14 The Battle of Believers vs. Non-Believers in Marketing00:19 The Role of Business Schools in Shaping Marketing Minds02:13 Marketing's Evolution: From Traditional Roles to Tech-Savvy Professionals04:54 The Importance of CMOs in Driving Customer-Centric Strategies11:10 Navigating the Job Market: Advice for Aspiring CMOs13:47 The Underrepresentation of Marketers on Corporate Boards17:25 Practical Advice and Eye-Opening Stories from the Marketing Frontlines20:43 Closing Thoughts and Future Episodes PreviewSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.00:00 Introduction to CMO Confidential00:40 Unveiling Today's Guests and Topic: The Marketing Belief Divide01:24 The McKinsey-ANA Study: CEOs, Marketing, and Growth01:57 Exploring the State of the CMO Job Today02:53 The CEO-CMO Disconnect: Understanding and Bridging the Gap05:51 The Role of Data in Marketing and Overcoming Non-Believers08:50 Strategies for CMOs Facing Skepticism and the Importance of Sales Metrics20:02 The Impact of the McKinsey-ANA Study and the Path Forward24:44 Conclusion and Teaser for Part TwoSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Sean Peters, the Chief Strategy Officer of Publicis Media, CEO of Publicis Collective and former Chief Operating Officer of Zenith. Sean discusses the pressure on media agencies to drive outcomes, how to be a true "business partner," and the risks of measuring what can be measured versus what should be measured. Key topics include: the importance of creating a true "high-value data set" which includes media, creative, sales, and product; how marketers can fully understand what they get from media; and his belief that AI is likely going to make things worse if data inputs are flawed. Tune in to hear how his career has benefitted from "following leaders versus titles."00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers00:39 Introducing Sean Peters: A Veteran in the Media Business01:34 Navigating the Dynamic Media Marketplace: Insights from Sean Peters04:26 The Evolution of Media Measurement and Analytics13:46 Addressing Brand Safety and the Impact of Cookie Deprecation18:52 Strategic Advice for Marketers: Integrating Data and Media23:17 Career Insights and Final Thoughts from Sean Peters26:07 Wrapping Up with Practical Advice and a Look AheadSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard discusses the bi-polar state of marketing, how complex the role has become, why "who" you are working for is the most important thing in career development, and his belief that it's "the golden age of marketing" even though 2023 was challenging. Key topics include career development, media sensationalizing the negative news on CMO's, the impact of AI on marketing structures, and how marketing is evolving in both B2B and B2C. Tune in to hear about how severance should be discussed and a great story featuring "We forgot about the horses!"See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses his recent "New year, same old Fxxkery about the marketing narrative" post, why it's harder than ever to do good marketing, why marketing needs better marketing, and the irony of marketing doubters driving to work in expensive cars and scrolling through their iPhones while questioning marketing spend. Key topics include why marketers should "think like an entrepreneur," how all marketing is performance based marketing designed to drive profitable growth, the ways marketers sabotage themselves and end up at the "little kids table," and why "tolerance for ambiguity" is so important. Tune in to hear how an octogenarian board member once demanded CMO stop running an due to an exposed navel.00:00 Introduction to CMO Confidential00:38 Guest Introduction: Seth Matlin00:41 The Role and Challenges of a CMO01:12 Discussion on the CMO Narrative02:44 The Impact of Data and Fragmentation on the CMO Role04:31 The Importance of Context in Marketing04:58 The Complexity of the CMO Role05:38 The Challenges of Marketing in Today's World09:31 The Role of the CMO in Driving Growth14:40 The Importance of Internal Marketing16:57 The Role of Creativity in Marketing25:48 The Importance of Service in Marketing33:27 Closing Remarks and Future DiscussionsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.