Creative Juice

Ever heard the saying "the fortune is in the follow-up"? It's a core principle in marketing, but applying it to a music career can feel a bit strange for artists...   In this episode of Creative Juice, Jack and Circa talk about how to follow up with fans in automated sequences and our go-to follow up practices that we install for our clients for you to swipe! Learn to build engagement sequences that spark continuous interaction, abandoned cart automations that recover lost sales and post-purchase sequences that keep your customers coming back to support!   If you need ways to keep in touch with your fans after they've made a purchase or interacted with your content, this episode is packed with strategies you can apply right away!   DISCOVER: What Most Artists Miss In Their Abandoned Cart Automations What Makes Winback Strategies So Powerful For Your Bottom Line How Incremental Changes Improve Your Overall Marketing Strategy What To Include In Your Post Purchase Emails To Make Your Fans Love You Why Follow Up Is The PERFECT Place For Your Exclusive Content How To "Flirt" With Your Audience Using Content Loops To Keep Them Engaged   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Are you reaching all your fans effectively or just casting a wide net and hoping for the best? Segmenting and targeting your fans is a tactic everyone LOVES to talk about but rarely gets right...   In this episode of Creative Juice, Jack and Circa demystify fanbase segmentation in digital marketing, how to do it effectively, and what it means for your music career! Learn the real differences between your customers and subscribers, why the music industry often gets it wrong, and the initial fan segmentation process every artist should follow!   If you've ever felt stuck in the weeds targeting your fans without seeing real impact, this episode is here to help you clear the path and start optimizing your fan engagement like never before!   DISCOVER: How To Split Your Customer And Subscriber Lists Why Most Of The Music Industry Talks To Every Fan The Same Way How To Keep Your Email And Text Marketing Lists Clean What Simple Engagement Segmentation Looks Like And Why It Matters Where To Focus Once You Start Seeing Results From Your Segmentation Efforts When To Get Hyper Targeted In Your Paid Ad Campaigns   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Are you crafting your artist brand, or is it unintentionally crafting you? For artists, it's easy to fall into traps that strip away your identity, especially online...   In this episode of Creative Juice, Jack and Circa tackle the tall task of developing a three-dimensional artist brand that's authentic to you! Learn the difference between emotional and visual branding, the risks associated with misaligned branding efforts, how to listen to your fans, and the essential questions that help you build a brand that sticks!   If you're wrestling with the balance between marketing and branding, this episode will get you on track and thinking differently about your artist brand!   DISCOVER: Why Too Many Constraints Can Dilute Your Brand How To Ask The Right Branding Questions As An Artist What Artists Can Learn from Mark Rebillet About Branding What The Key Differences Are Between Marketing And Branding How To Use Active And Passive Listening With Your Fans When Branding Becomes A Waste Of Time And How To Time It How To Deploy A Stupid Simple Branding Strategy   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Looking to grow your studio business in today's rapidly evolving music industry? Or maybe you're an artist curious about what you can learn about branding outside the norms of music marketing?   In this episode of Creative Juice, Jack and Circa sit down with Carl Bahner, a seasoned producer, engineer, drummer, and educator, to dive deep into the world of marketing and branding for studio professionals! typical artist fanbase growth. Learn about marketing that builds familiarity and trust first, how to find your unique "why," and why it's so impactful, and the real meaning of branding beyond just artist promotion.   Whether you're an engineer, producer, mixer, artist, or creative looking to sharpen your marketing and branding strategies, this episode is packed with insights to ELEVATE your online presence! Tune in!   DISCOVER: How Marketing For Studio Professionals Requires Different Tactics From Artists' Fan Acquisition Why Branding Is About Finding And Communicating Your Core "Why" What Kind Of Self-Reflection Studio Pros Should Engage In To Enhance Their Branding How Creatives Can Use Social Media For Proof And Qualified Engagement What Lessons Artists Can Take From Studio Branding   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Follow Carl Bahner on Instagram StudioLand Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Ready to take your music career to the next level this year? Whether you're an artist just starting out or looking to scale up, understanding where to focus your efforts can make all the difference...   In this episode of Creative Juice, Jack and Circa dive into the specific needs of artists at different stages of their careers! Learn how to identify your current needs, and what steps you can take to address them, from speeding up music and content creation to activating fans at scale and making more effective offers!   If you’re serious about making 2025 the year your music business changes, this episode covers where to look and dial in your efforts!   DISCOVER: How To Identify And Meet The Needs Of Your Music Career At Its Current Stage Why Artists Need To Decrease The Time To Music And Content Creation Why Fan Activation Points Are Crucial For Scaling Up And How To Implement Them What The Most Critical Metaskill For Musicians Is How To Audit And Build Marketing Systems From The Ground Up Why It's Worth Going The Extra Mile In Content Creation   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Wondering what products to sell and how to market them to your fans so they ACTUALLY sell? It's one of the most common questions we hear from artists...   In this episode of Creative Juice, Jack and Circa unpack the top-selling offers from our IndieX agency artists last year to give you insights and inspiration for your own offers! Learn about value stacking, the patterns around these offers, creating appealing hooks, and why the story behind your products makes all the difference!   If you're puzzling over how to craft compelling offers that resonate with your fans, this episode will give you a kick start of inspiration based on what's working across our roster of clients!   DISCOVER: What Offers Had The Most Success Last Year At IndieX And Why Why Value Stacking VIP Upgrades Makes For A Great Offer How Narrative Around Your Products Changes The Game What Impact Soft Goods Can Have On Your Overall Sales Strategy Why Knowing Your Numbers Is Crucial For Effective Offer Planning   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Does all the talk around AI and music have you feeling doom and gloom? Is there no hope? You're not alone, so take a deep breath...   In this episode of Creative Juice, Jack and Circa open up a philosophical discussion about AI, the future of creative businesses, and where this whole dang thing might be headed! Learn what Andy Warhol can teach you about processes in your creative work, how to use AI as a tool and playground in 2025, and how art is all about injecting yourself into what you do!   If you're worried about AI replacing you as an artist or feel trapped in a crisis of meaning, this episode offers our fresh perspective and reasons for hope!   DISCOVER: Why Artists Are Worried About AI How Technological Advancements Contribute To Human Expansion And Creativity What To Focus On In This Wave Of Technological Advancement How Embracing AI Tools Now Will Open Up New Creative Possibilities What Three Immediate Actions You Can Take With AI In Your Music Career   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! What's On The Horizon In The Music Business In 2025 Suno Udio Join Us In The Indepreneur Discord Server!

Are you making simple mistakes in your music marketing? Many artists don't even know what to look out for...   In this episode of Creative Juice, Jack and Circa put a magnifying glass on common strategic and tactical mistakes that artists need to avoid in their marketing! Learn about myths around oversaturation, bad targeting choices and trigger cities, missed opportunities for fan engagement, and why automating everything isn't the answer!   If you're ready to clean up your marketing and start making moves that actually build your fan base, this episode will help you identify and avoid common marketing mistakes that artists slip into far too often!   DISCOVER: Why Worrying About Oversaturation Is Holding Back Your Growth The Myth Of Trigger Cities And How Poor Targeting Choices Will Waste Your Marketing Dollars What Simple Opportunities You Might Miss To Elevate Fan Engagement When To Choose Manual Processes Over Automated Processes In Your Marketing How To Use Digital Signage To Guide Your Fans Why "Easy Button" Advertising Software Isn't All It's Cracked Up To Be   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Outmarketing Billboard Charting Artists and Bands Join Us In The Indepreneur Discord Server! Full Stack Creative

Looking to fine tune your online store strategy for 2025? Looking back at insights from other artists last year can give you a head start...   In this episode of Creative Juice, Jack and Circa share a market report from our agency IndieX, highlighting the significant e-commerce sales boost during Q4 of last year! Learn about sales growth at Black Friday this year compared to 2023 and what this surge in sales as we wrapped up 2024 could mean for your 2025 strategy!   If you want insight into leveraging this upward trend in the market, this episode is packed with advice on planning your e-commerce sales strategy and managing your marketing even if the market gets tough!     DISCOVER: How Last Year’s Q4 E-commerce Sales Data Can Guide Your 2025 Strategy Why Increased Buyer Confidence In 2025 Could Spell A Big Win For Your Online Store How To Start Building Out Your Sales Promotional Calendar Effectively Right Now What To Do With Stable Campaigns During Tough Market Conditions Why Lower CPMs In Q1 Are A Great Opportunity To Test And Tweak Ads   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server! Full Stack Creative

Want to make sure you hit your music career goals this year but that your marketing will hold you back? Two simple process tweaks could set you up for success...   In this episode of Creative Juice, Jack and Circa outline two crucial processes that you can add into your music marketing right now to see an immediate increase in productivity. Learn how to roadmap and plan your music marketing and keep it on track and mistake free so that you hit your goals faster!   If you’re tired of scrambling at the last minute and fixing mistakes that could've been avoided, this systems we cover in this episode will make your marketing efforts more efficient and effective!     DISCOVER: Why Implementing QA Processes And A Communication Cadence Is Essential For Marketing Productivity How Regular Meetings And Tracking Can Prevent Slipping On Progress What Steps To Take To Make Marketing Fun And Rewarding While Being Productive How To Avoid Last-minute Errors By Separating QA From Marketing Builds Why Even The Best Marketers Can Make Mistakes And How QA Can Save The Day How To Build An Initial QA Checklist And Catalog Past Mistakes   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server! Full Stack Creative

We get a ton of questions from artists and bands about the best music marketing practices across YouTube, Instagram, and our IndiePro community group. So today we'll answer a few...   In this episode of Creative Juice, Jack and Circa hand-selected some great music marketing questions for a special Q&A episode! Learn about rebranding in your music career, using livestreams effectively in your marketing, generating follow up sales with your fans online, TikTok strategies, and what's working in music marketing in 2025!   If you’ve got some burning questions about music marketing that you've been too shy to ask, this episode tackles a bunch of common questions we hear from artists like you!   DISCOVER: What Actually Makes Up An Artist Brand Where To Focus Your Efforts When It Comes To Repeat Sales From Your Fans How To Plan Out Livestreams That Actually Engage Your Fans What To Focus On When Nurturing Your Email List How Retargeting Campaigns Work in 2025 What Organic and Paid Strategies Work For Artists On TikTok   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server! Full Stack Creative

What’s in store for the music industry in 2025? While no one can say for sure, we’ve got some predictions and ideas to share...   In this episode of Creative Juice, Jack and Circa dive into our predictions related to AI generated music and AI artists, litigation that could shape the industry, the role of tastemakers, privacy concerns in music marketing, and beyond!   If you’re looking to stay ahead of the curve and start planning for 2025, load up this episode before your end of year planning sessions to get inspired!     RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2025? Apply to work with IndieX! Join Us In The Indepreneur Discord Server! Full Stack Creative

As 2024 wraps up, it’s time to look ahead at what 2025 has in store for music marketing and the music industry!   In this episode of Creative Juice, join Jack and Circa for a round of predictions for the new year, diving into the future of AI, social media content strategies, music marketing tools, and more!   If you’re ready to make 2025 your best year yet, this episode will inspire and motivate you to set your goals and take your music career to the next level!   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help in 2025? Apply to work with IndieX! Join Us In The Indepreneur Discord Server! Full Stack Creative

Want to focus your marketing on monetizing your audience and turning your fans into customers? You'll need to get in their heads...   In this episode of Creative Juice, Jack and Circa discuss monetization in music marketing and how to create, ascend, and maximize customers to build revenue as an artist! Learn how to make offers to first time customers, resell to your existing customers, and track the lifetime value of your fans so that you know who your best customers are!   If you've cracked the process of capturing the attention of fans and have a growing audience waiting to support you, this episode will put you on the fast track to monetizing your music career!   DISCOVER: Why Artists Need To Understand Customer Psychology What Selling Forces Artists To Do What's The Hardest Thing To Do In Music Marketing? How To Make Offers To First Time Customers Why Upsells and Order Bumps Make Buying Easier For Your Fans How To Sell Higher Ticket Products To Your Customers How To Make Sales 7x Easier   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Stretching creativity into marketing is a huge step artists can take to create a culture and community that keeps fans engaged for the long haul! With more competition than ever for fans' attention, while it sounds great in theory, the practice requires a shift in thinking... In this episode of Creative Juice, Jack and Circa dive into creative marketing, world-building, and fan nurturing that will set you apart and make your fans love you! Learn how to program a path for your fans after discovery, the real reason to release music consistently, and how to set clear calls to action that set you apart in the minds of your fans! If you’re ready to stand out in the crowded social space and lock in your fans' attention, this episode has tons of examples to help you get started! DISCOVER: How To Program Paths For Your Fans That Reflect Your Artistic Personality Why You Need Clear Calls To Action Across Your Digital Presence How To Build Checkpoints For Your Fans How To Avoid Overloading Your Fans With Information When To Invest In Your Infrastructure To Capture And Nurture Fan Attention Why Building A Library Of Exclusive Content Will Help You Grow   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server! Full Stack Creative

As we roll into Cyber Week and the holiday season, there's a ton of opportunity for artists to sell more music and merch to fans!   In this episode of Creative Juice, Jack is joined by IndieFounder Coach Jonah McLean aka DUX for a lightning round of quick tips to help you sell more this holiday season and beyond! Learn how to make your offers more valuable, open up more opportunities for your fans, and see an ROI on all your sales efforts from small tweaks to big promotions!   If you want to maximize the sales in your online store not only this holiday season but into 2025, this episode is full of tactical tips to help you get there!   DISCOVER: How To Analyze The Market and When To Raise Your Prices What Bonuses Can Do For Your Offers How To Brand Your Products Into Offers and Why It Matters Why Selling Out Is A Good Thing What Sales Infrastructure To Put In Place For Easy Revenue Wins   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

In the attention economy of the music industry, many artists spin their wheels with marketing and struggle to even get their music out to new fans...   In this episode of Creative Juice, Jack and Circa take on the marketing strategies that artists can use to grab attention and get traction with their music right from the start! Learn how the approach to capturing attention online has evolved, a practical three-step method for organic growth on social media, and tips to hook your audience in a way that stands out from the noise!   If you're struggling to get your music heard online, this episode has key insights on organic growth, paid social media campaigns, and how to build your fan base in a sustainable way!   DISCOVER: What The Cold Start Problem Is And How It Affects New Artists How Marketing Strategies Have Changed For Getting Initial Attention Online The 3x Method To Grow Organically On Social Media What Video Posting Cadence Works Best For Growth How To Write Compelling Copy For Your Videos How To Structure and Test Paid Social Ad Campaigns For Your Music Why Platforms Like Tiktok And Instagram Are Gamechangers For Inspiration   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO How to Kick Start a Fanbase with Content Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

If you're navigating the music industry as an artist as we head into 2025, your strongest currency is attention. If you know how to harness it...   In this episode of Creative Juice, Jack and Circa discuss the three attention levers that your music marketing needs for you to build your business! Learn about creating lasting first impressions, transforming momentary interest into sustained engagement, and the essential stages in taking your audience through a journey that turns fans into customers and advocates!   If you want to market your music so that you have a community of fans who stick with you, focusing on their creating, capturing, and monetizing attention is the goal. This episode is the foundation to get you started!   DISCOVER: What The Three Key Levers Of Fan Base Growth Are And Why Each One Is Important Why Focusing Just On Getting Attention Is A Common Mistake Among Artists How To Create A Strong First Impression That Sticks With New Fans How To Educate Your Fans With Content That Keeps Them Engaged Where The Buddy System As A Customer Journey Fits Into These Attention Levers How The Stages Of Awareness Affect Fan Engagement And Business Growth How Different Levels Of Fan Awareness Affect Your Business Growth   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO How To Build A Fan Base Online EP12: The Steps To Building A Massive Fan Base ("The Buddy System") Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Music marketing is always evolving, always changing with trends in the industry, and whether you're just starting out trying to wrap your head around marketing your music or you're trying to keep on track with your goals, knowing what to focus on can be tough...   In this episode of Creative Juice, Jack and Circa go back to foundations to discuss how music marketing should serve your career as an artist! Learn the core goals of effective music marketing, discuss strategies to bridge the gap between your current income and potential music-related income, and explore the three fundamental ways to grow a business!   If you're trying to figure out how to lay a solid marketing foundation that truly benefits your music career, this episode will provide the clarity and direction you need.   DISCOVER: What The Primary Goal Of Music Marketing Is And How It Should Serve Your Career How To Decrease The Gap Between Your Current Income And Potential Music-Related Earnings What Are The Three Ways To Grow Any Business, Including Your Music Career Which Two Paths You Might Take In Your Music Career And How To Choose The Right One How To Distinguish Between False And Helpful Narratives About Growing Your Fan Base   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO The Evolution of Sync Licensing with Mark Eckert and THATPITCH Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

For artists with a large (or growing) audience online, one of the biggest questions we hear is "How do I monetize my fan base more effectively?" It’s all about choosing the right monetization paths...   In this episode of Creative Juice, Jack and Circa dive into six paths to monetize your online audience, the pros and cons of each approach, and how to stack them for maximum impact! You'll learn about running launches to convert followers into subscribers and customers, how funnels and sales promotions can help you off the revenue rollercoaster, and live show and membership monetization strategies!   If you're looking to focus on monetization in your music career in the near future, this episode is a must-listen!   DISCOVER: How To Plan And Execute A Launch That Draws In Subscribers And Customers Why New Launches Short Circuit Your Brain To The Work of Monetization What To Consider When Building Offers and Funnels How Sales Promotions Smooth Out Your Revenue What Risks Come With Tour-Related Monetization And How To Navigate Them How To Excel With Your Membership (And Where Most Artists Fall Short) Which Two Types Of Artists Find The Most Success With Streaming Revenue Paths   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!