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Creative Juice

Author: Indepreneur

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Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback".

We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
281 Episodes
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Planning an EP or album release this year and overwhelmed with options for building the marketing strategy? There are two camps when it comes to launching an album in 2024...   In this episode of Creative Juice, Jack and Circa share album launch strategies that set our IndieX agency clients up for success so that you can apply them to your releases - and profit! Learn about the common pitfalls in EP and album launches, the interplay between singles releases and full album launches, how to get your fans excited about your launch, what you need to get started, planning a release timeline, and building an album launch funnel that converts!   Don't release an album in 2024 without a roadmap for engaging your fans and maximizing sales! This episode is packed with strategy, tactics, and stories from successful launches to help you plan your most successful launch yet!   DISCOVER: Why Is There A Gap Between Production Costs and Marketing Budget For Artists How To Build An Effective Album Launch Funnel How To Engage Your Fans for a Successful Launch What You'll Need for a Successful Launch From Music and Tools to Content and Beyond How to Plan Your Release Timeline Why An Album Launch Funnel Has Long-term Benefits PLUS: Get Our Free Album Launch Workbook   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Get Our Free Album Launch Workbook Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
Compared to every other industry around the world, the music industry is notably bad at data consolidation and artists suffer the most from it! There are a dizzying amount of digital marketing tools that can help artists capture and monetize fan bases...So where do you start?   In this episode of Creative Juice, Jack and Circa discuss the marketing tools every artist should have in their arsenal and unpack the features that are non-negotiables! Dive into website platforms, email and SMS marketing tools, e-commerce platforms, funnel builders, and automation tools and learn why "music" specific tools often don't measure up to broader digital marketing solutions!   Don't let the lack of the right tools hold back your fan base growth and revenue! This episode provides a roundup of the digital marketing tech that we use day in and day out for marketing for artists and bands of all kinds!   DISCOVER: What Essential Marketing Tools Every Artist Should Have Why Broad Digital Marketing Solutions Outperform "Music" Specific Tools How Email Marketing and SMS Marketing Should Differ in Your Strategy What Real Value Automation Brings Artists and Common Misunderstandings Examples of Simple and Complex Automation PLUS: An Inside Look at the IndieCRM!   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
Ever felt like your music is the roadblock in your marketing journey? It's time to rethink, reassess, and re-strategize!   In this episode of Creative Juice, Jack and Circa reveal what to do when your music marketing strategies hit a roadblock and how a critical evaluation of your music could be the key to unlocking audience growth. Learn why social content fails and how to diagnose yours, as well as when to fine-tune your music from gathering and analyzing feedback to refining songwriting, production, mixing to create a better product!   Don't let your music hinder your marketing efforts. If your music needs some fine-tuning, this episode has you covered with tips to transform your music from a stumbling block to a spark for your career!   DISCOVER: The "Do Not Pass Go" Moment in Music Marketing Why Content Fails and How to Diagnose It What Steps to Take if Your Music Needs Work How To Gather and Analyze Feedback For Your Music When To Look Critically At Your Music How To Refine Your Songwriting, Production, and Mixing Processes   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
What separates a good artist from a great artist brand when it comes to merch? Here's a hint: It's all centered around customer experience...   In this episode of Creative Juice, we're joined by special guest Seamus Menihane, founder of Down Right Merch to get his expert insights on merchandise and fulfillment for artists and brands! Learn about how Down Right Merch got its start in the industry as we discuss what artists often overlook about merch and fulfillment, how to create unforgettable customer experiences, and the pros and cons of print-on-demand, the different types of merch deals, and much more!   If you're looking to make your merch operations great, the insights from Seamus on this episode will give you a dive deep into merch from design and product to fulfillment, bonuses, and beyond!   DISCOVER: How Seamus Built Down Right Merch After Time On The Road What Artists Miss About Merch and Fulfillment How To Create Amazing Customer Experiences What Pros and Cons Exist For Print On Demand Merch How To Understand Different Types of Merch Deals What You Can Learn Merch Operations of Artists Like ICP, Taylor Swift, KISS, Misfits, and More   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Learn More About Down Right Merch Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
Wondering why the buzz around music NFTs seems to come and go? Want to know what's behind all the hype about web3 and the music industry? A lot has happened in the last few years...   In this episode of Creative Juice, Jack grills Circa on the latest developments at the crossroads of blockchain technology and music! Dive into the recent changes in web3, AI disruption, why blockchain became so attractive to the music industry and uncover the REAL reason web3 has become a hot topic in music!   If future tech, monetization, NFTs, and the metaverse catch your interest or baffle you, this episode is a helpful primer on the basics of web3 and predictions of its future in music!   DISCOVER: What Is Web3 and How Does Blockchain Technology Play A Role In The Internet Why Blockchain Became Attractive to the Music Industry The REAL Reason Web3 is a Hot Topic in Music How Web3 Has Changed Over Market Cycles What The Future of Music NFTs Looks Like   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO A Crash Course in Web3 and Music Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
Ever worry about aging out of a music career? Concerned that running ads will kill your organic growth on social media? Artists shouldn't let these myths get in your head...   In this episode of Creative Juice, Jack and Circa debunk common misconceptions that plague the industry and dive into the mindset of highly successful artists who keep their goals laser-focused! Learn how to build systems to prevent self-sabotage, how to attract attention without labeling your genre, tips for writing better hooks, and what you can learn from influencers and other industries about building a fan base!   If music industry myths keep you from executing, this episode will help reshape your perspective on your music career!   DISCOVER: How Paid Advertising Does NOT Kill Organic Traction Building Fan Engagement Systems to Avoid Self-Sabotage How To Gain Attention Without Labeling Yourself or Your Genre What You Can Learn from Influencers Like Grant Cardone and Other Industries How To Write Better Hooks How to Smash Online Trolls Romantically   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
In 2024, your music distributor may not make or break your career, but knowing what opportunities are out there for you is critical to your success as an artist...   So in this special episode of Creative Juice, Jack and Circa are joined by special guest Dame Ritter, the Director of Communications at the music distribution company Too Lost to talk about all things music industry, from distribution deals, to artist management, monetization, and more! Learn about the current state of music distribution in 2024, how Too Lost stands out among distributors, and Dame will share insights on what artists may not know about the opportunities they might be missing!   Dame has worn many hats in the music industry, from running a record label to artist management, and now brings his wealth of knowledge to the Too Lost team. Don't miss this episode as a chance to learn from a seasoned music entrepreneur and professional!   DISCOVER: The Current State of Music Distribution in 2024 How Distribution Became a Commoditized Service How Too Lost Stands Out In The Industry (and How To Get Involved) What Opportunities Artists Miss When Working With Distributors How Artists Can Adapt Their Mindset To Succeed What Advice Dame Passes On To Artist Managers Today     RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Too Lost Keep Up With Dame on Instagram Launching a Digital Event and Offer with Dame Ritter EP178: How 6 Artists Made a Collaborative Album in ONE WEEK! w/ Damien Ritter Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
Independent artists and bands are stacking wins and breaking records daily! They just need a bit more publicity...   In this episode of Creative Juice, Jack and Circa share the stories of Indies both inside and outside of the Indepreneur community to inspire and show what's possible in your music career! Learn how artists are growing rabid fan bases, selling out shows, cracking chart positions, and building music businesses that support them full-time!   If you're looking for inspiration on how to crush your music marketing from top to bottom, look to the artists highlighted in this episode as models and starting points!   DISCOVER: How LaRussell Created His Own Market Through Unique Offers What Artists Like RJ Thompson and Laura Kidd Do To Make The Charts How Greywind Mastered Their Marketing Hooks for Content Why Artists Need To Release Music Early and Often How Dropping The Barometer for Production Sets Up Audience Growth   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
Did you know that a fan who is a customer is 5 times more likely to buy from you again? Armed with that fact, it's mission critical for artists to convert fans into customers...   So in this episode of Creative Juice, Jack and Circa open up the strategy vault and break down the process of converting fans into customers using a Free+Shipping & Handling funnel! Learn how this strategy works for artists from pricing and costs, to upsells and the traffic sources to tap into, and get a first hand look at why providing value FIRST is the key to success!   If you're looking to take your first steps at monetization in your music career, this episode will be your guide to taking your fan relationships to the next level!   DISCOVER: How a Free+S&H Funnel Works for Artists Why Giving Value Will Help You Succeed as an Artist The Math and Metrics Behind the Funnel How To Turn Warm Fans into Customers for the First Time What Traffic Sources To Use for Your Funnel How to Price Your Products and Create Upsells   RESOURCES: Learn To Build A Free+S&H Funnel Inside IndiePRO How Indie Artists Are Getting PAID to Grow a Fan Base Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
Want to unravel the mystery behind marketing funnels and their role in music marketing? While funnels might just sound like marketing jargon, the reality is that they play a critical role in your music business already...   In this episode of Creative Juice, Jack and Circa demystify the buzz around marketing funnels to show how artists can deploy sales funnels in their music marketing. We zoom out to cover the three fundamental pieces that make up ANY funnel for ANY business, campaigns and processes for each step of a music marketing funnel. and how to set your goals for your music career!   If the concept of a marketing funnel in your music career is still a bit fuzzy or overwhelming, this episode is packed with tips to help you effectively build and manage your own music marketing funnel, based on what you're already doing!   DISCOVER: Why Funnels are More Than Just Software or Tactics The 3 Fundamental Steps of Any Marketing Funnel What Campaigns and Processes Fit in a Music Marketing Funnel How To Define Goals for Each Stage of Your Funnel Why It's Critical To Get Your Hooks Right First How NOT to Retain Your Fans   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Getting Everything You Can Out Of All You Got by Jay Abraham Andrew Schulz Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
The concept of branding gets a lot of talk in the music industry, but how do you apply it to your music day-to-day?   In this episode of Creative Juice, Jack and Circa dive into what branding truly means for your music career! Learn about what a brand is (and what it isn't), the misconceptions artists and music industry pros have about branding, how to build your mission and vision statement for your music business, and the ongoing battle between branding and marketing for many artists.   Don't let the term 'branding' intimidate you any longer. Let this episode be your guide on how to effectively apply branding to advance your music career!   DISCOVER: What a Brand Is and What It's Not Misconceptions About Branding in the Music Industry What Elements Make Up An Artist Brand How To Build A Mission and Vision Statement for Your Music Business When to Focus on Branding Activities PLUS: Get Access To Our Artist Branding Workbook To Brainstorm Your Brand Elements!   RESOURCES: Learn Artist Branding and Music Marketing Strategies Inside IndiePRO Get Access To Our Artist Branding Workbook To Brainstorm Your Brand Elements! Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
Make no mistake...creating and sharing social media content for your music isn't easy and for artists getting started, burnout can set in fast. So, how do you avoid it?   In this episode of Creative Juice, Jack and Circa discuss content creation and how music is discovered today and how artists can reframe their thinking and habits on social media growth! Learn how to approach your audience growth online, avoid social exhaustion, and make content creation and social media "social" and fun, like performing live!   Whether you consider yourself a social media machine or you're reluctant to share your first video, this episode will be a breath of fresh air to help you grow online in a way that feels sustainable!   DISCOVER: How To Think About Social Media Like A Live Performance Why Social Media Feels Like A Hassle As You Age Why Brute Force Hustle Doesn't Work For Most Artists How To Find Your Incentive For Your Artist Online Presence What To Say And Do To Hook Your Fans With Your Social Posts   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO EP300: Lessons Learned From Over 7 Years of Music Marketing Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
Spend more than two minutes scrolling your social feeds as an artist and you'll be drowned in content about "getting more fans". When does fan base growth become a buzzphrase that doesn't serve your music career?   In this episode of Creative Juice, Jack and Circa explore why fan growth is just one leg of your music marketing strategy and why it's crucial to look beyond fan acquisition! Learn why artists often get stuck in the fan growth phase and fall for scams or ineffective strategies, and when to shift focus from fan growth to retention and value enhancement!   Don't let fan acquisition blind you to other aspects of growing your music business! This episode will give you a well-rounded approach to your music marketing strategy that leads to a sustainable fan base.   DISCOVER: Why Artists Get Stuck in the Fan Growth Phase The Pitfalls of Overemphasis on Fan Acquisition Why Social Media Algorithm Hacks Don't Work When to Focus Less on Fan Growth and More on Fan Retention and Value How and When to Make an Offer - And When NOT To   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
As 2023 comes to a thrilling conclusion, let's shift our focus to the year ahead and what it holds for music marketing and the music industry as a whole!   In this special episode of Creative Juice, Jack and Circa dive into our music business and music marketing predictions for 2024! We'll explore the exciting future of independent music, AI and music production, the commoditization of distribution services, online privacy challenges, music NFTs, and the rising trend of catalog buying.   If you're determined to make 2024 your breakthrough year for your music career, this episode will get you looking toward future trends, inspire you to set ambitious goals, and propel you into the new year.   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO EP214: A Crash Course in Web3 and Music Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
The music industry gets compared to a lot of other industries...but have you ever heard it compared to the illicit drug market?   In this episode of Creative Juice, Jack and Circa twist the narrative of music business economics and draw surprising and hilarious parallels between the music industry, drugs, and black markets! Learn about the economics of the music industry and the supply and demand dynamics of both music and drugs, why artists got the short end of the stick in the Wild West of the record industry, and how big-name artists are similar to drug dealers for public consumption!   If you're looking to navigate the music industry and want a new way to think about the psychology of your fans, this episode will both entertain and enlighten, giving you a path to own your alternative market!   DISCOVER: How the Music Industry Orchestrates Demand A Crash Course In The Economics of the Music Industry What Artists Don't Understand About Markets and Sales What Similarities Exist Between Big Artists and Drug Dealers Why Artists Got Screwed in the Wild West of the Record Industry How To Understand Supply and Demand of Music vs Drugs   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
We're celebrating 300 episodes of Creative Juice and sharing our personal lessons learned from 7 years of music marketing!   In this episode of Creative Juice, Jack and Circa share stories and lessons learned from over 7 years of Creative Juice episodes and from our agency IndieX, our coaching program IndieFounder, and the IndiePRO community. Learn from our experiences on selling high ticket offers in your music career, profitable album launches, the changing dynamics of social media over the last 7 years, email marketing, and more!   Whether you've been listening to Creative Juice since day one or this is your very first episode, we'll be sharing the lessons that have shaped our approach and recommendations that will help you take your music marketing to the next level!   DISCOVER: What Led Us To High Ticket Offers For Artists When Our Beliefs About Cold Traffic Music Sales Were Broken Why Email Marketing Continues To Be A High ROI Channel How To Craft Copy That Gets Fans' Attention What Has Changed About Organic Social Media Since We Started The Podcast   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO! Is Making A Music Video Actually Worth It? Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
Apart from releasing holiday themed music, we often get asked what can artists and bands do while the music industry hits the snooze button this holiday season. Turns out, you can do a lot...   In this episode of Creative Juice, Jack and Circa talk shop about why the music industry tends to slow down in December and how artists can seize this opportunity to shine! Dive into the philosophy of B2C vs B2B in the music industry, the pros and cons of releasing music during the holidays, sales offers you can run in December, and preparing to make 2024 the best year yet for your music career!   Don't let the holiday lull put your music career on pause. This episode is packed with ideas to help you turn the seasonal slowdown into a springboard for success!   DISCOVER: Why the Music Industry Slows Down During the Holidays How B2C and B2B Business Operates in the Music Industry The Advantages and Drawbacks of Releasing Music During the Holidays What Sales Offers to Run in December for Maximum Impact How To Prep To Make 2024 Your Best Music Career Year Yet   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Dan Martell EP297: How To Kick Start A Fan Base with Content Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
If you have revenue coming into your music business, there are a few processes that you should add to your operations and use frequently to take your business to the next level...   In this episode of Creative Juice, join Jack and Circa as they break down the tried-and-true steps we use at our marketing agency, IndieX, to grow any artist business. Learn how to comb through a meticulous audit of your ecosystem and marketing efforts to identify and capitalize on areas of opportunity, craft compelling offers, and turn your fans into customers and repeat customers.   Whether you're an artist or band looking to expand your business or seeking to optimize your operations, this episode is packed with valuable insights and strategies that you can use today!   DISCOVER: How to Audit Your Ecosystem and Marketing for Growth Opportunities Why Artists Focus on the WRONG Things In Their Businesses What Types of Free and Paid Offers to Consider For Your Fans How To Create and Ascend Customers Through E-commerce What Steps To Take To Build A Repeatable Process for Year-Round Growth   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO How To Build Irresistible Offers For Your Fans Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
Creating videos that catch an audience's attention and engage them to stop their scrolling is the quickest path to growing a fan base for your music. But many artists don't know where to even start and content makes them cringe...   In this episode of Creative Juice, Jack and Circa unravel the secrets of leveraging your best content on social media to grow your fan base from scratch. Learn a step-by-step approach to content research and modeling on TikTok and Instagram Reels, offering invaluable insights into production, editing, and initial posting strategies to give you a rock-solid 3-month organic social media strategy that you can pair with your releases and bank on for growth!   If you're serious about amplifying your music and building a loyal fan base, this episode is a must-listen to take advantage of the current landscape of disposable, reusable content online and build your music career!   DISCOVER: How to Research and Model Content on TikTok and Instagram Reels How to Produce and Edit Video for Maximum Engagement Why You Should Build a 3-Month Organic Social Strategy Based on Your Best Results How To Pair Your Music Releases with Content When and How to Widen Your Reach with Paid Ads   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Listen To IndieAward Winner, Katie Dwyer! The Complete Guide To Music Marketing in 2023 Dominating Your First Year As An Artist w/ SOMEKIDPUNK Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
When running ads on social media for their music, many artists struggle with knowing when to make changes and then freak out about day-to-day results. Without a process in place for media buying, running ads for your music will feel like a rollercoaster of panic and success...   So in this episode of Creative Juice, we break down the science of running successful ad campaigns for your music and the mindset needed to make the right decisions in your media buying! Learn why so many artists struggle with understanding metrics and getting results, the shifts needed to avoid wasting money on ads, and gain practical insights into setting up and managing effective campaigns.   If you're ready to stop burning through your advertising budget and start seeing real results, this episode is a must-listen!   DISCOVER: Why Understanding Metrics and Getting Results Can Be Challenging for Artists When To Monitor, Optimize, and Kill Your Ads for Best Results How to Set Up a Two-Campaign System That Can Generate and Entertain New Fans Today The Difference Between Testing and Stability Campaigns in Advertising What Meta's Learning Phase Means for Your Music Ads   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Listen To IndieAward Winner, Circuline! Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
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Comments (17)

daramola tolulope

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Feb 1st
Reply

David Nerlich

No links. Really?

Sep 20th
Reply

David Nerlich

is there a reason why we're not told who these people are or where to find their music?

Aug 31st
Reply

Renee Zamora

Cool vibe 🙌🏽🙏🏾🙌... but let homeboy talk once in awhile!!! 😂

Apr 19th
Reply

Arman Shojaei

Wow

Oct 13th
Reply

Nancy Lapus

podcasts are cool and hot pads deliverated with tremendous entertainments and i gladly thanks the staff for being there as whole for instance

Oct 6th
Reply

Nancy Lapus

consumption of many explicitly related stories of how humans evilness exist and how they were compared with animals justified by their behavior and instincts. Nothing alike with the gadjets to spread the words

Oct 6th
Reply

Nancy Lapus

I supposed the eyes on these billions of dollars this fiscal year were targeted by the gorrillas and the Monk and the beloved sister who held the keys and roamed around for an extra 50¢. Thanks McIntosh. Did someone get the eye of the apple? What about the eye of the pineapple? huhmm

Oct 6th
Reply

Nancy Lapus

Wonder what Monalisa did for living?

Oct 6th
Reply (1)

Nancy Lapus

May the windows be the way instead of the doors with a stepping stone. It's either Valentine's Day or just another full moonary Egyptian will biblically hunt you in despair

Oct 6th
Reply

Nancy Lapus

May the windows be the way instead of the doors with a stepping stone. It's either Valentine's Day or just another full moonary Egyptian will biblically hunt you in despair

Oct 6th
Reply

Nancy Lapus

impacts we're like flying cars with no trace of the outerspace gravity.

Oct 6th
Reply

Nancy Lapus

Reighn Forest cast upon the truth of black magics and spells. Dear ones were catched cheating like tigers in the wilderness. Thirst and eagerness to survive the black hole were stunning

Oct 6th
Reply

Lionel Mitelpunkt

Nice episode, would you please share links to things mentioned like the enter sandman video?

Sep 6th
Reply (2)
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