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Cubicle to CEO

Cubicle to CEO

Author: Ellen Yin

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We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
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You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Not clickbait! I recently went through a formal valuation process for my business to see what it’s actually worth, and whether selling (now or in the future) would make sense for its continued growth.Listen to the full episode on our private podcast, exclusive to C-Suite members! Become a part of the suite life when you join The C-Suite: https://ellenyin.com/csuiteView the transcript for this teaser at: https://docs.google.com/document/d/1FE27H28KeDkvLUGHpVEVjjnAvi0jhLQOd1t_d_AyY5U/edit?usp=sharing
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Are you misallocating your company’s resources on a product that’s stunting your growth? Today’s case study investigates this dilemma.Michelle Razavi, CEO and co-founder of the gut-friendly food company, Elavi, recently faced this roadblock head on. After successfully launching the company in 2020 with collagen protein bars, she made the tough decision to cut this entire product line - giving up $100,000 in guaranteed revenue in the process - in favor of going all-in on their new (and more promising) product line of dessert cashew butter spreads.Mere months later, Elavi’s dessert butters were picked up by retailing giant Costco, AND they’re now on track to generate $1M this year!It's not easy to let go of something you poured your heart into, but what if doing so could open the door to a new, million-dollar opportunity? Michelle walks us through how she came to this decision, the pitching strategy that got Costco’s attention, and why this pivot 10Xed their revenue.View the transcript for this episode at: https://otter.ai/u/CfwABqgKFSAv4mxpNEJG4sUUnh8?utm_source=copy_urlConnect with Michelle:www.elavi.coIG: @heyelaviIG: @michellerazaviListen to our SXSW episode: https://link.chtbl.com/TjDOGQaoIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSubscribe for new episodes every Monday.Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2We’re rounding up our 7 best tips and guest insights on all things email marketing, from reducing unsubscribes to maximizing conversions. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen to the full interview. All referenced episodes will also be linked for you in the show notes below for easy access.View the transcript for this episode at: https://otter.ai/u/XKMnp9tD3kf9ca2L81tjjU-2j2Y?utm_source=copy_urlThank you to our sponsors!Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellenLinks mentioned in this episode:Noah Kagan's Episode: https://link.chtbl.com/Zy8HrzZ2Amy Porterfield's Episode: https://link.chtbl.com/UIVj9PTbKirsten Roldan's Episode: https://link.chtbl.com/HSZCGZAjLaura Belgray's Episode: https://link.chtbl.com/OrILes-NLinda Sidhu's Episode: https://link.chtbl.com/9i_s2XIRMerel Kriegsman's Episode: https://link.chtbl.com/SfMJinuxBonus Episode #9: https://link.chtbl.com/jANhnzUJCheck out our previous roundup episodes:Podcast Roundup: https://link.chtbl.com/CUa_hAXCLaunching Roundup: https://link.chtbl.com/jz5RbIv0Pitching Roundup: https://link.chtbl.com/sllNCKMTLead Generation Roundup: https://link.chtbl.com/dbjNLFH1Conversion Roundup: https://link.chtbl.com/AYNw_c2wCustomer Feedback Roundup: https://link.chtbl.com/lTKbWBYYMarketing Roundup: https://link.chtbl.com/AkgrDVmgIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSubscribe for new episodes every Monday.Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2I sold out my brand partnerships retreat in 7 days… but trust me this launch was anything but smooth sailing. Hear how my waitlist responded to this offer going live and how I filled up all 11 spots in a week in this behind the business episode!Listen to the full episode on our private podcast, exclusive to C-Suite members! Become a part of the suite life when you join The C-Suite: https://ellenyin.com/csuiteView the transcript for this teaser at: https://docs.google.com/document/d/1-z7-l37pH7TirbLAe0y51dte10gby6FzJonfzmMhIi4/edit?usp=sharing
Want to create your own branded app? Try Passion.io for free: https://passion.io/saas-free-trial?_go=ellen26 Recent studies show the average person spends 2 hours and 23 minutes a day on social media platforms, so imagine the power of capturing even a fraction of your dream customer’s screen time and diverting them from mindlessly scrolling to engaging with your business by turning your content into an off-social, destination experience.In early 2022, Megan Sumrell, time management expert and founder of The Pink Bee, launched a branded app for her business in the app store and leveraged it as a top of funnel strategy to convert cold leads into her signature $597 paid program.Instead of paying out of pocket for leads, Megan is getting paid to add new customers to her ecosystem. Todays’ case study takes you step by step through Megan’s hyper efficient funnel that generates hundreds of new leads monthly on auto-pilot while generating multiple six figures in backend revenue. This interview immediately cemented its spot as one of our most unique customer growth strategies shared by a CEO on this podcast.View the transcript for this episode at: https://otter.ai/u/ZqIGW22_ad-zeWkv4GmzDX1275Q?utm_source=copy_urlThank you to our sponsor!Learn how to sell (and scale!) your course or program on autopilot, every single day with Nicki's free video training: https://circuitsalessystem.com/ceoConnect with Megan:https://www.thepinkbee.coWork+Life Harmony Podcast: https://www.megansumrell.com/blogFacebook: https://www.facebook.com/megansumrellInstagram: @megansumrellLinked In: https://www.linkedin.com/in/msumrell/Youtube: https://www.youtube.com/c/WorkLifeHarmonyPodcastIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSubscribe for new episodes every Monday.Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2To close out women’s history month, we’re chatting with two trailblazers disrupting the publishing industry.Lauren Kleinman and Lee Joselowitz are the co-founders of The Quality Edit (TQE), a modern media company at the intersection of content, curation, and conversion.After working with big name publishers like Buzzfeed in their previous marketing roles at the vitamin company Ritual, Lauren and Lee realized that the way these traditional publications were advertising their brand partners was stale and uninspired. They saw an opportunity to change the way publishers collaborate with their brand partners, and after 4 years of executing campaigns, it's clear they’re onto something.In today’s case study, we explore what performance publishing looks like, and how their storytelling strategy combined with simple ad creative has acquired more than 300,000 new customers for their brand partners.View the transcript for this episode at: https://otter.ai/u/ZSgr9NpvRrgu1iyBtPII5xOyQhk?utm_source=copy_urlThank you to our sponsors!Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/Get 50% off a ONE-TIME PAYMENT FOR A LIFETIME Babbel subscription at https://babbel.com/ellenConnect with Lauren + Lee:https://www.thequalityedit.com/IG: @thequalityeditIG: @lauren.kleinmanIG: @dreamday.laIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSubscribe for new episodes every Monday.Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Is it possible to have a 100% conversion rate? Marketing strategist Sophia Parra’s case study today proves that with a well-timed nurture event, yes. Sophia started hosting Q&A text parties with her audience last year and found that over the course of one year, all but one participant converted into paying customers. The best part? These simple Q&A parties only required a few hours of her attention a couple times a year, no launch or tech set-up, and did not rely on having a large audience to be effective.  This non-sales event may be the missing precursor to selling out your next launch. Here’s how she structured each Q&A party - scripts, data, and strategy included.View the transcript for this episode at: https://otter.ai/u/jJNKg-1Dcl-vxgHTOtpnaj4jaAI?utm_source=copy_urlThank you to our sponsor!Try Riverside for free today and save 15% off with our code CEO: creators.riverside.fm/CEOConnect with Sophia:Text MARKETING to +1 (917) 810-2418 to join Sophia's text list, or just click here: https://my.community.com/sophiaparra https://gotocoach.clubGet on the waitlist for Sophia's upcoming membership (don't miss the juicy bonuses available only for waitlisters): https://gotocoach.club/waitlist IG: @sophiaparraCatch Ellen's episode of Sophia's Marketing #Unfiltered Podcast: https://podcasts.apple.com/gb/podcast/ep-105-media-queen-ellen-yin-answers-all-your-solo/id1644601845?i=10006225238523 Nurture Events to Try: https://podcasts.apple.com/gb/podcast/3-nurture-event-ideas-to-bring-buzz-generate-sales/id1644601845?i=1000650164998Links to check out:Uplevel your SMS marketing strategy with our favorite communication toolkit, Norby! Get 14 days free: https://ellenyin.com/norbyIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSubscribe for new episodes every Monday.Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/Watch a recap of our visit to The Jake Jabs Center for Entrepreneurship:https://www.instagram.com/reel/C3-5i03JmFY/?igsh=MW40cXpjYm5sOHVqMAEllen is on campus at CU Denver’s Jake Jabs Center for Entrepreneurship to answer student submitted questions for a live podcast recording, moderated by the center’s Assistant Director of Operations - and my best friend - Clair Seville. Whether you’re a student with aspirations to launch your own business, or years into running your own venture, you’ll find timeless, actionable insights uncovered by the impressive depth and diversity of questions these CU Denver students asked.Class is officially in session.Access the transcript of this episode HERE: https://otter.ai/u/2qbJF-cGxmHIOzWh9ynsMIW7oj4?utm_source=copy_urlIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSubscribe for new episodes every Monday.Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Our show recently made its debut at SXSW week in Austin, Texas with a live podcast recording at the Cherub pop-up shop! Cherub, one of the companies I angel invested in, is a platform connecting founders with funders. If you’re interested in angel investing or you’re a founder who is seeking capital and wants to plug into a network of strategic angels for your next fundraise, shoot me a DM @missellenyin with the word “Cherub” and I’ll help you get started!In this live recording, you get to eavesdrop on my conversation with two founders on the Cherub platform, Shannon Davenport of Esker and Bridgitte Mallinson of Gut Personal, who have both successfully raised money for their businesses. We all see the highlight reel of how much companies are raising and making, but rarely do we hear founders talk about the flip side of the coin: how much are they actually spending, and on what? Today, we’re going behind the business with Shannon and Bridgitte to answer these questions as they get transparent about their company's burn rates.View the transcript for this episode at: https://otter.ai/u/cUhrZz2tqpwo1dP8QAUDsFrbAWc?utm_source=copy_urlThank you to our sponsors!Try Riverside for free today and save 15% off with our code CEO: creators.riverside.fm/CEOTry the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellenConnect with Shannon:https://eskerbeauty.com/@eskerbeautyConnect with Bridgitte:https://www.gutpersonal.com/@bridgittemalli@gut.personalLinks to check out:https://investwitcherub.comMillion Dollar Weekend by Noah Kagan: https://amzn.to/488UP6TIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSubscribe for new episodes every Monday.Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2We’re rounding up our 9 best tips and guest insights on all things podcasting - from growing your own show to maximizing your results from guesting on other people’s podcasts! I’ll introduce each soundbite with the name of the guest and the original episode number, in case you want to go back and listen to the full conversation. All referenced episodes will also be linked for you in the show notes below for easy access.View the transcript for this episode at: https://otter.ai/u/1c2YSOOVAJhAKBzv_LjTtxFybsU?utm_source=copy_urlGet your podcast pitched responsed to with our plug and play Perfect Podcast Pitch: https://ellenyin.com/perfectpodcastpitchLink mentioned in this episode:Hala Taha's Episode: https://link.chtbl.com/cRwrKaB2Bonus Episode #38: https://link.chtbl.com/AOzjBgCgFrenchie Ferenczi's Episode: https://link.chtbl.com/e4OGzkO_Doone Roisin's Episode: https://link.chtbl.com/iZc05DXjBonus Episode #20: https://link.chtbl.com/B6SdSTEbLes Alfred's Episode: https://link.chtbl.com/N7TN77HNKelly Mosser's Episode: https://link.chtbl.com/L1yDDYu2Bonus Episode #36: https://link.chtbl.com/QZWrmq97Kim Rittberg's Episode: https://link.chtbl.com/1yN-WRMuCheck out our previous roundup episodes:Launching Roundup: https://link.chtbl.com/jz5RbIv0Pitching Roundup: https://link.chtbl.com/sllNCKMTLead Generation Roundup: https://link.chtbl.com/dbjNLFH1Conversion Roundup: https://link.chtbl.com/AYNw_c2wCustomer Feedback Roundup: https://link.chtbl.com/lTKbWBYYMarketing Roundup: https://link.chtbl.com/AkgrDVmgIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSubscribe for new episodes every Monday.Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2We’re switching things up and putting Ellen in the hot seat today! Listen to her guest interview on Season 1 of Honeybook’s Independent Business Podcast, the show that uncovers the science of self-made success.In this conversation with our friend Natalie Franke, we get into the science of asking good questions that get responses and get you paid - including the best way to end every email, how to approach collaborations, combating doubt as a business owner, and the biggest differentiator between businesses that succeed and ones that fail. Not only does Ellen draw from her own experiences to share these insights, but Natalie pulls in the proof with science-backed stats.This episode is filled with actionable insights for all independent business owners!By the way, if you’re looking for an all-in-one platform to book clients, manage projects, and get paid faster, have business flow your way with Honeybook. Try it free for 7 days (no credit card required) and save 50% off your first year when you go to https://ellenyin.com/honeybookView the transcript for this episode at: https://otter.ai/u/slOuzRSiU9kBzaU6LvRJdGJ3wwg?utm_source=copy_urlFollow the Independent Business Podcast:podcast.honeybook.cominstagram.com/honeybookHosted by instagram.com/akuakonadu_Cubicle to CEO Episodes You Should Check Out:Bonus #28 w/ Natalie Franke: https://link.chtbl.com/a3IY4AiUEpisode #54 w/ Natalie Franke: https://link.chtbl.com/X45QLdMiOur Income Report Episodes: https://ellenyin.com/incomereportSources Mentioned in this Episode:JSTOR 1993 StudyJournal of Applied Psychology StudyHubermanlab.comHuberman, Andrew. “Using Play to Rewire and Improve Your Brain.” Huberman Lab PodcastSiviy, Stephen M., and Jaak Panksepp. “In Search of the Neurobiological Substrates for Social Playfulness in Mammalian Brains.” Neuroscience & Biobehavioral Reviews, Pergamon, 15 Mar. 2011Mcleod, Saul. “Social Roles.” Social Roles and Social Norms , Simply Psychology, 2008Google Study on Psychological SafetyIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSubscribe for new episodes every Monday.Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2According to CBS, 45% of women earn the same or more than their male spouses, almost triple the number from the 1970s. Of this group, 16% are the breadwinner in their family. What’s it like to navigate these changes while fighting outdated societal standards?I wanted to investigate. And while I recognize that no single person or couple can speak for everyone on such a complex topic, as a breadwinning woman myself, I was excited when today’s guest offered to let us into her honest experience of becoming the breadwinner, and the impacts it had on her marriage.Karina F. Daves is a relationship coach whose work has amassed 240,000 followers, with her content reaching 25 million views this month alone.Karina shares 3 ways she’s embraced her role as the breadwinner while reducing money tension in her marriage, and how implementing these simple changes cut arguments with her husband by half and 4Xed her business income from year 2 to year 3. View the transcript for this episode at: https://otter.ai/u/j8xVvujvyEFwHnxRkDYQvsyIpsU?utm_source=copy_urlThank you to our sponsors!Try Riverside for free today and save 15% off with our code CEO: creators.riverside.fm/CEOTry the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellenConnect with Karina:https://karinafdaves.comhttps://karinafdaves.com/podcastIG: @karinafdavesIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSubscribe for new episodes every Monday.Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Curious what it’s like to bring your ads in-house?Today’s case study gives you an inside look at the numbers and ads management process of a non-ads agency business spending more than $1 million yearly on Meta (aka Facebook & Instagram) ad campaigns. Again, these are their own campaigns and dollars, not ad spend for clients.After watching her cost per lead rise while her profit margin shrunk, Nicki Krawzcyk, creator of the Circuit Sales System and founder of Nicki K Media, decided it was time to let go of her ads agency and bring ads in-house.Not only did this move reduce her monthly management fees by 80% (from $3K in agency service retainers to just $600 to run her own ads), but it also helped her to understand her target audience faster and deeper than ever before.Find out if you’re ready to run your ads internally with Nicki’s 4 reflection questions, what type of ads are working best in 2024, and why adding a double opt-in is an underrated sales strategy.View the transcript for this episode at: https://otter.ai/u/zXyCb6_lbsAPfNGMjAm1YcbrXgs?utm_source=copy_urlThank you to our sponsor!Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellenConnect with Nicki:Sell + scale your your course or program on autopilot! Watch Nicki's free video: http://circuitsalessystem.com/ceoInstagram: @CircuitSalesSystemLink mentioned in this episode: Check out Tara Zirker's Successful Ads Club to learn how to create profitable ads that grow your company: https://view.flodesk.com/emails/6585fb0a4cf245819a3f56daIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSubscribe for new episodes every Monday.Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2“The point of purchase is just the start of your relationship with someone not the end” – this sentiment is one of my favorite takeaways from my conversation with the founder of the Conscious Creator Academy, Giulia Guerrieri, on building a world class customer experience for your course or program. So what happens on the other side of the checkout button? Giulia is a content creator turned million dollar CEO and educator, and her case study today examines the key changes she implemented when transitioning her program from a DIY course sold through live launches into an evergreen academy with scalable DIY, DWY, and DFY components.Not only did her student results skyrocket, but within 13 months of prioritizing user experience, these program shifts 15X’d her revenue and made more than $1 million in cash.View the transcript for this episode at: https://otter.ai/u/qbCvjv_t-vh66PYq4QuZPx18Dz4?utm_source=copy_urlThank you to our sponsors!Try Riverside for free today and save 15% off with our code CEO: creators.riverside.fm/CEOGet 50% off a ONE-TIME PAYMENT FOR A LIFETIME Babbel subscription at https://babbel.com/ellenConnect with Giulia:www.giuliaguerrieri.comApply for CCA: https://www.skool.com/creators/aboutJoin the Club: https://www.skool.com/consciouscreatorsFollow Giulia on IG: @iamgiuliaguerrieriSubscribe on Youtube: https://www.youtube.com/@iamgiuliaguerrieriBreak Out of the Matrix Podcast: https://podcasts.apple.com/us/podcast/break-out-of-the-matrix/id1636055017Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSubscribe for new episodes every Monday.Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Want direct access to Noah's brain? Join us for our first dream mentor group chat in the C-Suite with Noah Kagan on February 22nd, 2024! Go to https://ellenyin.com/csuite so you can get more of his exclusive business insights.Connect with Noah:Grab a copy of Noah's book, Million Dollar Weekend: https://amzn.to/488UP6Thttps://milliondollarweekend.comGet his weekly newsletter: https://noahkagan.com/View the transcript for this episode at: https://otter.ai/u/XkKesgjK2XRp4pyNleujMbWe8bo?utm_source=copy_urlIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSubscribe for new episodes every Monday.Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2A branded event goes beyond slapping your brand colors and logo on a presentation.Branded events create interactive, often themed experiences for your audience, and they sell your signature offer like hotcakes on the backend. If you’re over selling through webinars, a branded event might be for you instead! Amanda Shuman, brand designer, marketing strategist, and founder of Carrylove Designs, created virtual events that drew in the exact client she was looking for, and converted them from free or low ticket attendees into booked clients for 5-figure contracts.In this case study, Amanda breaks down the 3 branded events she hosted last year that generated $180,000 and the conversion rates for every step in her funnel.Find out how to make your virtual event the can’t miss experience of the year, while making massive revenue from a small audience.View the transcript for this episode at: https://otter.ai/u/v0FTneWs3a61biwH2VFNQVwhoOw?utm_source=copy_urlConnect with Amanda:Get on standby for the next First Class Ideal Client Challenge: https://carrylovedesigns.com/clientInstagram: @carrylovedesignsIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSubscribe for new episodes every Monday.Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Access cash savings, exclusive content, an off-social community for entrepreneurs, and SO much more in our annual membership, The C-Suite! Join us today: https://ellenyin.com/csuiteWe're back for another quarterly income reports, I have been publicly sharing my income reports for my business since 2019. So this is our fifth year now of reporting exactly what our business makes spends and profits every 90 days. And if you're new here, you can catch up on all of our past income reports at Ellenyin.com/incomereport. But if you're not new here, then you know, we've been doing this practice for so many years because we really believe that financial transparency is the future and that we all benefit when we collectively share our insights and our data. Here are our Q4 2023 numbers!View the transcript for this episode at: https://otter.ai/u/LRnMJWGDGORRTHKAX83-l1Vej5I?utm_source=copy_urlLinks mentioned in this episode:Listen to our previous income reports at https://ellenyin.com/incomereport Check out our experience with WorkPlay Branding: https://view.flodesk.com/emails/656105129100978285ca2cebCubicle to CEO in Times Square! https://www.instagram.com/reel/Cy9O9tRJXUw/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==Bonus episode on Investment Opportunities: https://link.chtbl.com/oFWlBEfiCompanies Ellen has invested in:https://www.investwithcherub.comhttps://www.soursopnutrition.com/https://getlotza.com/12 Days of Christmas Launch Debrief Teaser: https://link.chtbl.com/RVRjSEe_Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSubscribe for new episodes every Monday.Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Can sticking to consistent actions, regardless of outcome, actually produce a better result than reverse engineering a set goal to begin with? I'm testing this theory in 2024!Listen to the full episode on our private podcast, exclusive to C-Suite members! Join us inside at https://ellenyin.com/csuiteView the transcript for this teaser at: https://docs.google.com/document/d/1ktAKQwL8MvS9X8Bok_XH6mJSXHHPvvI3kFtVZamNz2Q/edit?usp=sharing
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2We're dissecting our recent launch, including revenue insights, which offers flopped, which ones flew off the shelves, and what we'd do differently.Listen to the full episode on our private podcast, exclusive to C-Suite members! Join The C-Suite by February 9th, 2024 to get access to our 12 Days of Christmas email sales sequence as a new member enrollment bonus (you'll receive this bonus gift via email within 48 hours of sign-up). Enroll here: https://ellenyin.com/csuiteView the transcript for this teaser at: https://docs.google.com/document/d/1Vqpr3o_JZh8HH3Lrr0CeO1myiVHhNp6Ukj0i4HpwMmU/edit?usp=sharing
You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2It’s counterintuitive that letting go of your team and clients would increase your take home pay, but this case study on intentionally downsizing your business proves that can be true.Despite a high demand for her services, nonprofit fractional fundraiser consultant Cindy Wagman realized the business she was growing didn’t actually align with the life she wanted to create.Cindy made a risky bet by letting go of all her employees and offboarding her existing clients, effectively slashing her annual revenue in half, from $650,000 to $300,000. The result? She reduced her workload to only 3.5 days a week while increasing her take home pay by $60K (and growing yearly).In this case study, we cover why this strategic downsize improved profitability, how Cindy facilitated this transition of her team and clients, and practical insights that will help any entrepreneur seeking to better align their business finances with their personal goals.View the transcript for this episode at: https://otter.ai/u/gXGtSJ3R3rPpCMCUS-3s4FBi8BU?utm_source=copy_urlConnect with Cindy:Mistakes Nonprofit Consultants Make In The First 3 Years Of Business: https://cindywagman.com/ellen https://www.fractionalfundraising.co/ Connect on LinkedIn: https://www.linkedin.com/in/cindywagman/ Follow on Instagram: @cindywagman.consulting/Link mentioned in this episode:Trade Show Booth Episode w/ Becca Stern: https://link.chtbl.com/KtdZLrP_Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSubscribe for new episodes every Monday.Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
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Comments (6)

Stephanie Rocco

I'm still binge listening this podcast and so far I love it, but not a fan of the new format she decided to go with. the "lightning round questions" so are irrelevant to the podcast, I've been skipping through them. I liked the old format she had been using. like I said I'm still binge listening so hopefully the more I catch up the better it gets or she goes back to the old format. before the "new format", I was enjoying the informative guests and subjects and the advice for new entrepreneurs such as myself. So I'm rating this podcast 3 stars for now and then I'll update after I catch up all the way

May 2nd
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Apr 24th
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SULINE LANIE

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