Claim OwnershipData Driven - Learn essential data literacy, AI and storytelling skills to future proof your career and fuel data informed decisions
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Welcome to the Data Driven Podcast, where we dive deep into getting more value from our business data.
Hosted by Dominic Bohan, Co-Founder of StoryIQ, this podcast features engaging interviews with experts in analytics, data literacy, data storytelling, artificial intelligence and data education, as well as stories of real-world professionals who have harnessed the power of data to impact their organizations. Whether you're a data professional, business leader, or just someone curious about developing data skills, the Data Driven Podcast is here to guide you along your journey.
68 Episodes
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John Peebles, CEO of Administrate, delves into data-driven strategies for transformation. Training leaders and teams often find themselves in a reactive position, rather than at the forefront of organizational change, which is a strategic mistake. However, armed with the right platform and infrastructure, they can proactively drive and lead organizational change, positioning themselves strategically at the forefront of innovation and development. Today, John discusses the power of training data for digital transformation strategies.Connect With: John Peebles: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
John Velcamp, Identity and Data Strategy Lead at Capgemini, delves into creating a competitive advantage with strategic data identity. As third-party cookies go away, and data privacy restrictions increase, this presents major implications for brands. However, onsite, first-party data is an untapped source of value as it is data owned by brands that respects privacy regulations, and that’s where CDPs become useful. Today, John discusses how brands should build a marketing data strategy.Connect With: John Velcamp: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
John Velcamp, Identity and Data Strategy Lead at Capgemini, delves into creating a competitive advantage with strategic data identity. With mounting restrictions on data accessibility and privacy regulations, the cost of finding new customers is increasing. To effectively navigate this evolving landscape, companies must prioritize building and maintaining their first-party data, while also exploring quality third-party data partnerships that align with regulatory requirements. Today, John discusses how to construct a data identity moat.Connect With: John Velcamp: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Victoria Zhang, VP of Data Science at Salesforce, explores customer centricity and product performance. In the realm of consumer products, our actions and experiences often have immediate and trackable effects. However, in the world of SaaS, due to the license-based business model, making the connection between daily user experiences and future revenue is a nuanced challenge for analysts. Today, Victoria discusses why data-driven SaaS product development drastically differs from consumer products.Connect With: Victoria Zhang: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Victoria Zhang, VP of Data Science at Salesforce, explores customer centricity and product performance. In the SaaS world, understanding what users are trying to achieve with our software is crucial. Yet, as users often aren't the purchasers, it's essential to communicate effectively with decision-makers who hold the buying authority. Today, Victoria discusses understanding who's the user versus the customer.Connect With: Victoria Zhang: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Christina Duarte, Group Manager of Sales Learning Operations at Intuit, delves into data-driven learning and development. When building learning programs, it's pivotal to rely on pre-training data rather than impulsive decisions. Assessing current team performance and identifying skill gaps are crucial steps in gauging the impact of training initiatives through pre and post-training measurements. Today, Christina discusses data-driven L&D evaluation.Connect With: Christina Duarte: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Christina Duarte, Group Manager of Sales Learning Operations at Intuit, delves into data-driven learning and development. By understanding data as more than numbers but as a treasure trove of insights, one can unlock a pathway toward creating impactful and tailored learning journeys. Essentially, by taking into account different data sources, we can refine our training programs to ensure they are driving sustained growth for the business. Today, Christina discusses leveraging data to build learning experiences.Connect With: Christina Duarte: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Matt Kilmartin and Matthew Karasick, CEO and CPO at Habu, explore data-driven AI solutions for business efficiency. Using data to drive smart business outcomes within the framework of data clean rooms involves collaborating with partners' data without sharing the actual data itself. For instance, companies can analyze consumer behavior, optimize marketing strategies, and measure the impact of advertising campaigns using combined datasets, all while safeguarding data privacy and security. Today, Matt and Matthew discuss utilizing data to drive smart business outcomes.Connect With: Matt Kilmartin & Matthew Karasick: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Matt Kilmartin and Matthew Karasick, CEO and CPO at Habu, explore data-driven AI solutions for business efficiency. Data clean rooms enable companies to collaborate with their partners' data without the need to physically move or copy the data. AI integration takes this to a whole other level as it enhances the analysis and insights derived from the shared data, in addition to an array of other benefits. Today, Matt and Matthew discuss AI data in clean rooms.Connect With: Matt Kilmartin & Matthew Karasick: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Esther Lee, VP of Global L&D at McCann Worldgroup, delves into measuring the return on investment of learning and development and diversity and inclusion initiatives. In a world where diversity and inclusion are integral to organizational success, measuring the impact of your initiatives is essential. It not only allows you to track progress but also signals your dedication to creating a workplace where everyone can thrive. Today, Esther discusses how to measure your diversity and inclusion initiatives. Connect With: Esther Lee: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Esther Lee, VP of Global L&D at McCann Worldgroup, delves into measuring the return on investment of learning and development and diversity and inclusion initiatives. As organizations invest in upskilling their workforce, they often ask, 'How do we measure the impact and ROI of learning and development programs?' Companies want to ensure that their investments contribute to their bottom line, so training administrators must be able to demonstrate the program's impact. Today, Esther discusses measuring the return on investment of learning and development programs.Connect With: Esther Lee: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Brad Smith, Chief Science Officer at meQuilibrium, delves into data-driven strategies for enhancing employee well-being and performance. The COVID-19 pandemic, along with ongoing global challenges, has led to a notable increase in employee depression, anxiety, and burnout. Nevertheless, organizations can harness data-driven insights to proactively identify individuals facing these conditions and implement targeted strategies for improvement. Today, Brad discusses the role of data in identifying burnout, productivity, and retention risks.Connect With: Brad Smith: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Brad Smith, Chief Science Officer at meQuilibrium, delves into data-driven strategies for enhancing employee well-being and performance. In today's fast-paced and ever-changing work environment, maintaining employee well-being has become a top priority for organizations. To meet this challenge head-on, companies are increasingly turning to data-driven solutions, like meQuilibrium, to create a healthier, more productive workforce. Today, Brad discusses harnessing data to improve employee well-being.Connect With: Brad Smith: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Bryan Gernert, CEO of Resonate, explores understanding AI-driven insights in marketing and human motivation. As AI continues to evolve, it's not only about envisioning what's possible but actively shaping what you're doing on a daily basis. The current state of AI in data-driven marketing opens up an exciting path toward enhanced strategies and meaningful engagement with consumers. Today, Bryan discusses the current state of AI in data-driven marketing.Connect With: Bryan Gernert: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Bryan Gernert, CEO of Resonate, explores understanding AI-driven insights in marketing and human motivation. While demographics initially provided a broad understanding of audiences for marketers, their limitations are painfully evident today. A more effective approach involves deeper audience segmentation that considers attributes like values, motivations, and preferences, using data-driven insights to precisely target individuals at a human level. Today, Bryan discusses going beyond demographics and psychographics to understand human motivation.Connect With: Bryan Gernert: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Mark Esposito, Co-Founder and Chief Learning Officer at Nexus, explores artificial intelligence and its implications for the future. Automation isn't new; it has been improving efficiency, reducing costs, and simplifying tasks for decades. However, what truly concerns us is the potential automation of decision-making, and whether we are on the cusp of a technological singularity. Today, Mark discusses demystifying AI and whether singularity will happen. Connect With: Mark Esposito: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Caitlin Wiggins, Marketing Director at Liquified Creative, explores specific ways to leverage data to optimize your marketing decision-making. Marketing takes place across multiple channels, and without the ability to aggregate the data from those channels, it’s challenging to make informed decisions about where to invest our marketing dollars. However, analytics platforms enable us to consolidate and analyze data from multiple channels in one place. Today, Caitlin discusses using analytics to drive effective campaigns.Connect With: Caitlin Wiggins: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Caitlin Wiggins, Marketing Director at Liquified Creative, explores specific ways to leverage data to optimize your marketing decision-making. Data is crucial for marketing decisions as it provides valuable insights that guide businesses in crafting effective strategies. Moreover, AI and advanced marketing platforms allow for sophisticated data analysis, enabling a deeper understanding of customers and facilitating the optimization of marketing efforts for maximum impact. Today, Caitlin discusses the role of data in marketing decision-making.Connect With: Caitlin Wiggins: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
George Davis, Founder and CEO of Frame AI, explores how to use AI for analyzing unstructured customer interaction data. Numerous businesses are hastily embracing AI for automating customer interactions and data analysis. Despite the initial high ROI offered by AI, failing to adopt a strategic approach can lead to long-term consequences. Today, George discusses the advantages and dangers of using AI to analyze data.Connect With: George Davis: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
George Davis, Founder and CEO of Frame AI, explores how to use AI for analyzing unstructured customer interaction data. Smartphones boosted customer interaction data collection for companies, but analyzing this data was costly and challenging. However, companies like Frame AI seized the opportunity to use advanced natural language understanding for insights and to solve problems with that customer interaction data. Today, George discusses understanding unstructured customer interaction data.Connect With: George Davis: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
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