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Julien Nowak-Bourgoin, founder at JPNB Consulting, joins Dominic Bohan to discuss some of the ways he uses data for recruiting. JPnB Consulting is a recruitment firm specializing in sourcing top talent for online selling businesses, particularly those operating remotely. They leverage a vast network, proprietary assessment processes, and a unique hiring method to ensure businesses secure the best marketers, copywriters, developers, and operators, all with the confidence of a 90-day warranty on all hires.Connect With: Julien Nowak-Bourgoin: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Sarah Kiefer, Chief Marketing Officer at Pitch, explores avoiding the 'Death by PowerPoint' trap’ and tips for effective pitching. Using data effectively in pitch decks involves weaving it into a compelling narrative and making it relatable to your audience. Taking this approach enables you to bridge the gap between the emotional and logical aspects of decision-making. Today, Sarah discusses how to effectively use data in pitch decks.Connect With: Sarah Kiefer: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Sarah Kiefer, Chief Marketing Officer at Pitch, explores avoiding the 'Death by PowerPoint' trap’ and tips for effective pitching. Most of us have experienced dull work presentations where someone merely reads from the slides. However, for effective business or funding pitches, this approach falls short, emphasizing the importance of templates for presentation success. Today, Sarah discusses how we can avoid ‘Death by PowerPoint’ and put together awesome pitch decks.Connect With: Sarah Kiefer: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Adam Hickman, Vice President of Organizational Development at Partners Federal Credit Union, explores effective strategies for personal and professional growth insights from Disney and data-driven HR. During COVID, layoffs seemed the logical choice based on data. But now those same companies are rehiring to get back that talent, highlighting the need to balance emotions with data in decision-making. Today, Adam discusses data-driven HR and performance development.Connect With: Adam Hickman: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Adam Hickman, Vice President of Organizational Development at Partners Federal Credit Union, explores effective strategies for personal and professional growth insights from Disney and data-driven HR. Disney is a company renowned for its exceptional employee training and organizational culture. In the same vein, Partners Federal Credit Union, while taking inspiration from Disney's practices, also understands that training is not always the sole solution for achieving a thriving workplace environment. Today, Adam discusses learning and development tips from Disney.Connect With: Adam Hickman: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
John Velcamp, Identity and Data Strategy Lead at Capgemini, delves into creating a competitive advantage with strategic data identity. As third-party cookies go away, and data privacy restrictions increase, this presents major implications for brands. However, onsite, first-party data is an untapped source of value as it is data owned by brands that respects privacy regulations, and that’s where CDPs become useful. Today, John discusses how brands should build a marketing data strategy.Connect With: John Velcamp: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
John Velcamp, Identity and Data Strategy Lead at Capgemini, delves into creating a competitive advantage with strategic data identity. With mounting restrictions on data accessibility and privacy regulations, the cost of finding new customers is increasing. To effectively navigate this evolving landscape, companies must prioritize building and maintaining their first-party data, while also exploring quality third-party data partnerships that align with regulatory requirements. Today, John discusses how to construct a data identity moat.Connect With: John Velcamp: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Jason Tan, Founder of Engage AI, delves into using generative AI to supercharge sales. The struggle of balancing business operations and client engagement is a common challenge for SMB owners, and LinkedIn has proven to be a valuable channel for networking. Recognizing this challenge, Engage AI emerged to help SMB owners and B2B sellers create context-aware comments that stand out and engage their prospects effectively. Today, Jason discusses using generative AI to supercharge sales.Connect With: Jason Tan: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Dominic Ligot, CEO and CTO at CirroLytix, returns to finish the conversation with Dominic Bohan about AI and analytics. Yesterday, they spoke about ethics and the social impacts of AI-driven data, and today they conclude with a discussion about finding a career in AI & Analytics.Connect With: Dominic Ligot: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Dominic Ligot, CEO and CTO at CirroLytix, is back with Dominic Bohan to continue their discussion about AI and analytics. Yesterday, they spoke about how to create the most effective use-cases for AI & Analytics, and today they discuss ethics and the social impacts of AI-driven data.Connect With: Dominic Ligot: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Dominic Ligot, CEO and CTO at CirroLytix, speaks with Dominic Bohan about how to create the most effective use-cases for AI & Analytics. CirroLytix helps governments, researchers, NGOs, and social enterprises leverage data to achieve positive change. They help design use-cases for data and AI, and also help individuals chart data-driven careers. Connect With: Dominic Ligot: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Matt Kilmartin and Matthew Karasick, CEO and CPO at Habu, explore data-driven AI solutions for business efficiency. Using data to drive smart business outcomes within the framework of data clean rooms involves collaborating with partners' data without sharing the actual data itself. For instance, companies can analyze consumer behavior, optimize marketing strategies, and measure the impact of advertising campaigns using combined datasets, all while safeguarding data privacy and security. Today, Matt and Matthew discuss utilizing data to drive smart business outcomes.Connect With: Matt Kilmartin & Matthew Karasick: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Matt Kilmartin and Matthew Karasick, CEO and CPO at Habu, explore data-driven AI solutions for business efficiency. Data clean rooms enable companies to collaborate with their partners' data without the need to physically move or copy the data. AI integration takes this to a whole other level as it enhances the analysis and insights derived from the shared data, in addition to an array of other benefits. Today, Matt and Matthew discuss AI data in clean rooms.Connect With: Matt Kilmartin & Matthew Karasick: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Bryan Gernert, CEO of Resonate, explores understanding AI-driven insights in marketing and human motivation. As AI continues to evolve, it's not only about envisioning what's possible but actively shaping what you're doing on a daily basis. The current state of AI in data-driven marketing opens up an exciting path toward enhanced strategies and meaningful engagement with consumers. Today, Bryan discusses the current state of AI in data-driven marketing.Connect With: Bryan Gernert: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Bryan Gernert, CEO of Resonate, explores understanding AI-driven insights in marketing and human motivation. While demographics initially provided a broad understanding of audiences for marketers, their limitations are painfully evident today. A more effective approach involves deeper audience segmentation that considers attributes like values, motivations, and preferences, using data-driven insights to precisely target individuals at a human level. Today, Bryan discusses going beyond demographics and psychographics to understand human motivation.Connect With: Bryan Gernert: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
George Davis, Founder and CEO of Frame AI, explores how to use AI for analyzing unstructured customer interaction data. Numerous businesses are hastily embracing AI for automating customer interactions and data analysis. Despite the initial high ROI offered by AI, failing to adopt a strategic approach can lead to long-term consequences. Today, George discusses the advantages and dangers of using AI to analyze data. Connect With: George Davis: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
George Davis, Founder and CEO of Frame AI, explores how to use AI for analyzing unstructured customer interaction data. Smartphones boosted customer interaction data collection for companies, but analyzing this data was costly and challenging. However, companies like Frame AI seized the opportunity to use advanced natural language understanding for insights and to solve problems with that customer interaction data. Today, George discusses understanding unstructured customer interaction data.Connect With: George Davis: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Kristina Prokop, CEO and Co-Founder of Eyeota, explores the potential changes on the horizon for collecting audience data. In the face of dynamic changes in the marketing landscape, it is imperative for marketers, technology providers, and data companies to work together. By harnessing the interconnected potential of various technologies and data, our collective success lies in driving more value and thriving as a cohesive ecosystem. Today, Kristina discusses using data to boost ROI on ad tech investments.Connect With: Kristina Prokop: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Kristina Prokop, CEO and Co-Founder of Eyeota, explores the potential changes on the horizon for collecting audience data. The audience data landscape is about to undergo significant changes as the availability of identifiers to understand audiences becomes increasingly restricted. To tackle these changes, innovative approaches will be required to adapt to evolving data collection and utilization practices. Today, Kristina discusses how the audience data landscape is about to change.Connect With: Kristina Prokop: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Caitlin Wiggins, Marketing Director at Liquified Creative, explores specific ways to leverage data to optimize your marketing decision-making. Marketing takes place across multiple channels, and without the ability to aggregate the data from those channels, it’s challenging to make informed decisions about where to invest our marketing dollars. However, analytics platforms enable us to consolidate and analyze data from multiple channels in one place. Today, Caitlin discusses using analytics to drive effective campaigns.Connect With: Caitlin Wiggins: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
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