Dear FoundHer...

You have just a couple more weeks to join THE networking community for women business owners over forty: The Dear FoundHer... Forum. Save 30% off your annual membership and lock in your rate before it goes in next year!A longtime HR leader sees how unprepared many young adults feel after college and turns that insight into a small business built to guide them through the realities of adulthood.Heather Redisch sits down with Lindsay Pinchuk to share how Adulting 101 Masterclass began, the early uncertainty that came with creating something in a wide-open space, and the small shifts that helped her clarify her offer. She talks about the moments that shaped her growth, the experiments that revealed what students and parents truly needed, and the point where things finally gained momentum once she focused on her core strengths.Heather also reflects on the role community played in her progress. The women in the Dear FoundHer Forum helped her push past discomfort, stay visible, and build confidence as she refined her idea. Their support reshaped how she approaches her work and the young adults she serves. Her story leaves listeners with a simple question: what becomes possible for your small business when you stay curious, keep learning, and surround yourself with a community that moves with you?Episode Breakdown:00:00 Stepping Out of Your Comfort Zone for Small Business Growth02:20 From HR Expert to Founder of Adulting 101 Masterclass03:32 The Workforce Gap and Why Graduates Aren’t Prepared05:39 How Adulting 101 Shifted to a One-on-One Coaching Model09:42 The Breakthrough Moment After Narrowing Her Offer13:31 Community Support and Networking That Fueled Growth18:53 What’s Next for Adulting 101 Masterclass22:05 Heather’s Essential Advice for New FoundersLinks:Follow Heather Redisch on InstagramSubscribe to The FoundHer Files and check out our female founded holiday gift guide!Follow Dear FoundHer... on InstagramPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Holiday Special: Join THE networking community for women business owners over forty, The Dear FoundHer... Forum. From now until the end of the year, save 30% on your annual membership and lock in the rate forever. Jackie Kim shares how a personal obsession with sensitive skin turned into Maelove, a science led skincare brand whose viral vitamin C serum built loyalty before it made headlines. Joining Lindsay Pinchuk in this episode, Jackie traces the shift from New York attorney and startup investor to founder, driven by years of dry, reactive skin and frustration with clinical products that either caused irritation or came with a painful price tag. What do you build when every “solution” stings your face or empties your wallet? Jackie answers that question with Maelove’s approach to extra strength yet gentle formulas, a fully bootstrapped business, deep investment in R&D and long form educational content that customers and dermatologists now treat as a trusted guide. Along the way, she shares advice on knowing your strengths, hiring for your gaps and staying clear on who your skincare brand really serves, and she shows how viral growth can follow when you let the product, the science and your customers do the talking.Episode Breakdown:00:00 Why Building A Business Is A Marathon And Why Founder Community Matters02:23 Dear FoundHer Host Intro And Setting Up The Maelove Skincare Story04:35 Meet Jackie Kim And The Origins Of Maelove Skincare08:11 Solving Sensitive Skin Problems And Defining The Maelove Mission10:24 Bootstrapping Maelove And Building A Customer Obsessed Science Led Skincare Team14:25 Creating Glowmaker And How A Vitamin C Serum Became A Viral Skincare Hero20:15 How Glowmaker Went Viral Through Editors Influencers And Dermatologists24:27 Keeping Skincare Affordable With A Lean Direct To Consumer Business Model26:05 Becoming A Customer Obsessed Brand Through Deep Skincare Education And Content32:16 Staying Competitive Without Funding And Growing Maelove Through Word Of Mouth36:08 Jackie Kim’s Three Actionable Steps For Female Founders In Skincare And BeyondConnect with Jackie Kim:Follow Maelove on InstagramLinks:Follow Dear FoundHer on InstagramCheck out the Dear FoundHer... Female Founded Gift Guide!Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Join us for the Dear FoundHer... Forum Virtual Open House + Networking Event on December 9th. Meet other women business owners, connect, and experience the support you’ve been missing. Sign up through the link in the show notes—it’s free to join us. Pearl and Rose began as Lisa Schneider’s search for honest conversation about menopause, aging parents, and shifting identity, and has since grown into a small business rooted in real community for women in midlife. Inspired by young moms’ groups and encouraged by Lindsay Pinchuk and the Dear FoundHer Forum, Lisa took her idea from “I wish this existed” to a branded platform with in-person events, resources, and support for women in their forties, fifties, and sixties.In this episode, Lisa shares how she built Pearl and Rose by listening first, starting with a simple dinner party that doubled as a focus group and evolving into ongoing programs on wellness, menopause, fitness, and the sandwich generation. She talks about learning to collaborate, ask for help, and show up face to camera to tell her own breast cancer story, which sparked powerful engagement and gave women language to advocate for themselves. Lisa shows how the Dear FoundHer community and her cohort have become a daily support system that fuels the growth of her small business and proves that when women build community with intention, everyone involved grows stronger.Episode Breakdown:00:00 Normalizing Midlife Conversations on Menopause Aging Parents and Identity01:30 From Burned Out Designer to Pearl and Rose Midlife Community Founder04:54 Validating the Idea with Instagram and a Midlife Focus Group Dinner08:29 Listening to the Community Wellness Menopause and the Sandwich Generation12:08 Growing Pearl and Rose Through Collaboration Events and Membership18:22 Vulnerability Breast Cancer and Showing Up on Social Media21:31 How Dear FoundHer Community Fuels Lisa’s Journey and Her Advice to New FoundersConnect with Lisa Schneider:Follow Pearl and Rose on InstagramLinks:Subscribe to The FoundHer Files and check out our female founded holiday gift guide! Follow Dear FoundHer... on InstagramPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Holiday Special: Join us for the Dear FoundHer... Forum Virtual Open House + Networking Event on December 9th. Meet other women business owners, connect, and experience the support you’ve been missing. Sign up through the link in the show notes—it’s free to join us. Two fashion insiders walk through how a single white tee became the core of a cult basics brand that now lives in both retail and direct to consumer channels. Lindsay Pinchuk talks with perfectwhitetee co-founders Jen Menchaca and Lisa Hickey about the years they spent in showrooms and retail stores, the gap they saw for reliable year round basics and the way a partnership with a fabric expert let them obsess over fit, fabric and how their pieces actually feel on real women. They describe fit tests on bodies of different ages and sizes and they show how feedback from boutiques and customers turns each tee and sweatshirt into a staple women reorder in multiple colors.When COVID hit, their independent retail partners served as a lifeline as supply chains stalled and boutiques turned to perfectwhitetee for product they could still put in customers’ hands. From there the direct to consumer side grew as shoppers sent DMs that asked for more colors and styles, which pushed Jen and Lisa to build a Shopify site and to treat lifestyle driven ads and email as key tools for connection and loyalty. Again and again they come back to a simple idea. Strong basics and strong businesses start with a clear customer, a clear edge and a community that trusts you in both retail and direct to consumer spaces.Episode Breakdown:00:00 How Listening To Customers Built A Cult Basics Brand03:12 Meet perfectwhitetee Founders Jen Menchaca And Lisa Hickey04:22 From Showroom And Retail Stores To The Perfect White Tee Idea06:50 Spotting A Gap In Basics And Building A Fabric First Fashion Brand08:24 What Makes A Perfect White Tee Fit Fabric Community And Confidence12:44 Launching Right Before COVID And Leaning On Retail Relationships18:25 Relationships Community And A “No Asshole” Policy For Business Growth24:23 From Wholesale To Direct To Consumer How Ads And UGC Fueled Demand33:43 Black Friday Inventory Fail Owning Mistakes And Fixing Operations41:37 What Is Next For perfectwhitetee Wovens Mens And Deeper Community43:07 Three Actionable Steps For Women Starting A Product BusinessConnect with Jen Menchaca and Lisa Hickey:Follow perfectwhitetee on InstagramLinks:Subscribe to The FoundHer Files and check out our female founded holiday gift guide! Follow Dear FoundHer... on InstagramPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Holiday Special: Join the Dear FoundHer… Forum and lock in special member pricing + exclusive bonuses for 2026 available for a limited time. If you’re ready for connection, clarity, and support in your business, now is the time to get inside. JOIN US HERE Ronna Belinky reveals how genuine community and intentional networking can transform a small personal system into a meaningful business that helps women create clarity, structure, and ease in their lives.Lindsay Pinchuk and Ronna take a closer look at how a simple planning method Ronna created for her own family eventually grew into a workshop and consulting practice that now supports women who want more structure in their days. Along the way, Ronna discovered that her greatest growth came from in-person connection. She built her business by showing up at events, leading workshops, and forming real relationships inside the Dear FoundHer Forum. Those experiences offered encouragement, referrals, and a sense of belonging that helped her move through self-doubt and step into visibility with more confidence.This episode encourages listeners to think about how community shapes their own work. What happens when you surround yourself with people who understand your goals? How does meaningful networking create opportunities that don’t appear through social media alone? Ronna’s story offers a reminder that business grows through connection, consistency, and the courage to keep showing up.Episode Breakdown:00:00 Introducing Ronna Belinky And The Mission Behind Workflows By Ronna01:40 How Ronna Helps Women With Personal And Professional Time Management07:15 Creating The Notebooks With Ronna System And Validating It Through Focus Groups10:40 Why In Person Networking Drives Ronna’s Business Growth16:10 Using Presentations To Explain A Unique Service And Attract Clients20:05 Marketing Strategies That Actually Work For Service Based Businesses22:09 Building Confidence And Overcoming Imposter Syndrome As A New Founder26:43 Ronna’s Top Advice For Women Starting A BusinessConnect with Ronna Belinky:Visit Workflows by RonnaFollow Ronna on InstagramLinks:Join the Dear Foundher... Forum Follow Dear FoundHer... on InstagramPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

See what happens when women founders build together. RSVP and join us for the Dear FoundHer Forum Virtual Open House + Networking Session on December 9th!Natalie Holloway reveals how a simple idea sparked during a frustrating yoga class grew into a fitness brand that reshaped an entire category.Joining Lindsay Pinchuk, Natalie traces Bala’s beginnings from a gut-level insight to a Kickstarter launch and then to the turning point that came with Shark Tank. She talks openly about rapid growth, the reality of running out of inventory, and the tough moment when she realized their team had grown faster than the business itself. Natalie explains how scaling back helped Bala regain clarity and why a lean structure now drives their strongest year yet. She also offers practical direction for early founders who want a business that can last. How do you know when to trust an idea that feels small? What protects a young company when momentum hits faster than expected? Natalie’s answers land with experience and honesty, and this episode will leave you with a clearer sense of what sustainable growth really looks like.Episode Breakdown:00:00 Why Community And Support Matter For Women Founders Over 4005:17 Who Is Natalie Holloway And What Is Bala Fitness06:11 Leaving Advertising Burnout, Traveling Asia And Discovering The Bala Bangles Idea11:34 From Side Hustle To Kickstarter Funding Bala’s First $40K Production Run14:19 Grassroots Marketing On Shopify, Social Media And In Studios To Prove Product Market Fit17:43 Shark Tank Appearance, Pandemic Fitness Boom And Bala’s Explosive Growth21:47 Building Then Shrinking The Team: Lessons In Hiring Fast And Scaling Smarter26:44 Expanding Beyond Bangles: Volifying Dumbbells, Power Rings And The Fitness Category27:50 Best Year Yet: How Bala Became A Lean Profitable Business With Trusted Agency Partners30:51 Natalie’s Top Three Lessons For Female Founders On Profit, Hiring And Passion35:33 Three Immediate Action Steps For New Entrepreneurs: Research, P&L And Documenting On SocialConnect with Natalie Holloway:Follow Natalie on InstagramFollow Bala on InstagramLinks:Check out our gift guide!Join us for our virtual networking and Forum Open HousePodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

See what happens when women founders build together. RSVP and join us for the Dear FoundHer Forum Virtual Open House + Networking Session on December 9th Growth takes on a new shape when a social media manager realizes her own brand no longer reflects the business she wants to run and chooses to rebuild it with the clarity of a small business owner who is ready to move forward with intention.Shane Shaps sits down with Lindsay Pinchuk to reflect on the turning points that reshaped her work as both a social media manager and a small business owner. She talks about the moment she noticed her brand no longer felt like hers and how rebuilding it helped her reconnect with her voice and her values. She also shares how her role evolved from handling every task herself to offering strategy and coaching in a way that supports clients without stretching her thin. Their conversation explores the reality of building a small team, the relief that comes with delegation, and the steady sense of direction that grows when you surround yourself with a community that understands the challenges of running a business.Episode Breakdown:00:00 Introduction to Shane Shaps and Big Voice Social03:09 The Turning Point That Sparked a Rebrand06:48 How Big Voice Social Evolved Its Services08:47 Building a Flexible Team as a Small Business Owner12:01 Marketing Strategies That Actually Supported Growth14:54 Launching a Podcast as a Brand-Building Tool21:06 Shane’s Advice for Small Business OwnersConnect with Shane Shaps:Follow Shane on InstagramLinks:Subscribe to The FoundHer FilesFollow Dear FoundHer on InstagramPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

See what happens when women founders build together. RSVP and join us for the Dear FoundHer Forum Virtual Open House + Networking Session on December 9th.Brynn Putnam talks through what it really feels like to build a company, sell it to lululemon, and start again with a completely new idea. Joining Lindsay Pinchuk in this episode, she reflects on the investor dynamics that shaped her path, including a moment when she walked away from a term sheet because the relationship didn’t feel right, and she explains why the partners you choose influence every decision that follows. Brynn also shares how simple observations inside her gym sparked the idea for MIRROR and why true innovation comes from understanding your customer more than from technical expertise. Her shift toward building Board highlights a deeper desire for connection and family, and the conversation leaves you asking a few grounding questions: Who do you trust to build with? What signals are you ignoring? How can your own life stage point you toward the work you’re meant to do next?Episode Breakdown:00:00 Building a Community for Women Entrepreneurs02:50 Brynn Putnam's Journey: From Ballerina to Tech Founder05:47 The Sale of MIRROR: Insights from a Successful Acquisition09:04 Raising Venture Capital: Challenges and Experiences11:48 Lessons Learned: The Importance of Partnering with the Right Investors14:57 The Launch of Bored: A New Era of Family Gaming17:59 Marketing Strategies for a New Product20:58 The Story Behind Bored: Reimagining Family Game Night24:05 Building Relationships with Investors27:06 Key Takeaways for Aspiring Female FoundersConnect with Board and Brynn:Follow Board on InstagramLinks:Be the first to know about our Forum opportunity this holiday season!Subscribe to The FoundHer FilesFollow Dear FoundHer on InstagramJoin us on Tour with Sunny + Jenn!FoundHer Faves: Parallel Travel BagMerit Eye ShadowTree of Life CenterDagne Dover Roma Packing CubesSamantha Fine DigitalPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREFear of being seen keeps many entrepreneurs from stepping into their potential, and imposter syndrome often has less to do with confidence than with how the nervous system reacts to visibility. In this episode, Lindsay Pinchuk talks with therapist and visibility coach Anna Holtzman about what’s really happening beneath the surface when we hesitate to show up. Why does sharing your work online or talking about your business feel so uncomfortable? And how can you train your body to see visibility as safe instead of threatening?Anna shares how the fear of being seen is often a protective response, not a personal flaw, and how learning to recognize that can shift the way you approach your work. She explains her method of “graded exposure” (taking small, consistent steps toward being visible) as a way to build trust in yourself and lessen the grip of imposter syndrome over time.This conversation feels like a gentle permission slip for anyone who’s tired of pretending to be confident. You’ll walk away with a deeper understanding of what it means to show up authentically and a few ways to make visibility feel less like a performance and more like self-trust in action.Episode Breakdown:00:00 The Fear of Visibility12:03 Navigating Career Transitions24:07 Overcoming Visibility Challenges26:52 Building Comfort in Visibility30:46 The Power of One-on-One Coaching31:52 Authenticity in Consistency35:01 Navigating Negative Feedback39:05 Personalized Coaching Experiences45:35 Actionable Steps to Increase VisibilityLinks:Follow Anna on InstagramRegister for Anna’s FREE Let Yourself Be Seen WorkshopCheck Lindsay out on Anna’s Podcast!Subscribe to The FoundHer FilesGet Tickets for Dear FoundHer.. on TourThis Week’s FoundHer Faves:Pistola Cassie PantsDudley StephensParenting on MarsAviva AppThe Law Office of Erin M. Wilson, LLCPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREThis week, Lindsay Pinchuk breaks down one of the most powerful (and overlooked) marketing tools for small businesses — the Gift Guide.Whether you sell products, services, or both, a Gift Guide can help you grow your audience, collaborate with other brands, and create buzz that lasts long after the holidays.Lindsay shares how she used Gift Guides to skyrocket her first company, Bump Club & Beyond, and how her very first Dear FoundHer… Gift Guide landed her a TV segment on WGN and helped launch the brand.You’ll learn:Why every business should have a Gift Guide (even in November!)How to choose a theme that aligns with your brandWays to SWEEP your guide across social, email, and partnershipsHow to turn one simple idea into a full marketing cycleAnd if you want step-by-step help building your own, you can grab Lindsay’s Gift Guide Blueprint inside The FoundHer Files newsletter.Key TakeawaysGift Guides work because they’re collaborative. Featuring other brands multiplies your reach through shares, tags, and partnerships.They’re timeless. You can reuse and adapt them for holidays, Mother’s Day, back-to-school, or any seasonal promotion.A clear theme matters. It helps your audience immediately understand what you stand for—and strengthens your brand story.Repurpose it everywhere. Turn your guide into Reels, emails, carousels, and live features all season long.Simple > Fancy. You don’t need a big design budget or complex tech to make it work—start with what you have.Mentioned in This EpisodeThe Gift Guide Blueprint — Available inside The FoundHer FilesDear FoundHer on Tour — Aventura, FL (Dec 4, 2025)Connect with LindsayInstagram: @dearfoundher | @lindsaypinchukWebsite: dearfoundher.comSubscribe: FoundHer Files on Substack Hosted on Acast. See acast.com/privacy for more information.

Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREWhat does it take to turn a small idea into a brand that ends up on the racks at Bergdorf Goodman? For Ramy Brook Sharp, it started with a few silk tops, a gap in her own wardrobe, and a belief that women deserved fashion that felt both beautiful and effortless. Lindsay Pinchuk sits down with Ramy to unpack how those early living room trunk shows, personal fabric runs through New York’s Garment District, and countless lessons learned through trial and error shaped what would become the Ramy Brook brand.Ramy talks about what listening to her customers taught her, like how a simple request for bra-friendly tops completely changed her design philosophy, and how one connection with a personal shopper at Bergdorf Goodman turned into a career-defining moment. She reflects on what it means to start a business later in life and why experience and curiosity can be powerful advantages when building something new.This episode invites you to think differently about growth, resilience, and what it really means to create something that lasts.Episode Breakdown:00:00 How Ramy Brook Built a Fashion Brand from Scratch01:39 The Closet Problem That Sparked an Idea04:41 Launching Through Trunk Shows and Word-of-Mouth Marketing06:52 Listening to Customers and Designing for Real Women09:23 The Bergdorf Goodman Breakthrough16:55 Starting a Business at 42 and Leveraging Life Experience24:44 How AI and Innovation Shape the Future of Ramy Brook32:59 Three Lessons Every Aspiring Founder Should HearConnect with Ramy Brook Sharp:Follow Ramy Brook on InstagramFollow Ramy on InstagramFollow Lindsay @dearfoundher on InstagramInterested in leveling up your marketing? Get on the waitlist for Marketing Made Simple for Small Business.Join the Dear FoundHer... Forum Networking CommunityFoundHer Faves:Inspiro Tequila Juliet Wine:Sav Blanc Pinot Noir Maelove Laura Geller Beauty Thirdlove Devotion Nutrition Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Peta Murgatroyd shares how the discipline she built on Dancing With the Stars became the foundation for her second act as a beauty founder. Joining Lindsay Pinchuk in this episode, she opens up about what it really takes to move from the stage to the boardroom and why she refused to stay in one lane. What happens when passion collides with persistence? For Peta, it meant turning years of frustration with self-tanning products into Peta Jane Beauty, a brand known for clean formulas and professional results. She talks about early missteps, rebuilding from scratch, and figuring out how to run a company while raising three kids. How do you keep going when self-doubt creeps in? What does it take to lead with both grit and grace? Peta’s journey is an honest look at the growing pains behind real success and a reminder that starting over can be one of the most powerful moves you make.Episode Breakdown:00:00 Peta Murgatroyd’s Founder Story03:12 From Dancer to Entrepreneur07:05 The Frustration That Sparked Peta Jane Beauty09:46 Launching and Rebranding the Business12:09 Research, Development, and Lessons Learned17:43 Bringing Peta Jane Beauty to Market22:12 Balancing Motherhood and Entrepreneurship29:10 Preparing for Life After Dancing With the Stars33:33 The Biggest Business Lesson: Inventory and Growth36:52 Overcoming Self-Doubt and Finding Confidence40:15 Peta Murgatroyd’s Advice for New EntrepreneursConnect with Peta Murgatroyd:Follow Peta on Instagram Follow Peta on TikTok Follow Peta Jane Beauty on InstagramFollow Peta Jane Beauty on TikTok Here are the links to this week's FoundHer Faves: Snooze Fest by Jayne HavensFabFitFunJill Lawlor CreativeThirdLove Unlined Minimizer BraEmily Schneider, Visual StorytellerFollow Lindsay @dearfoundher on InstagramInterested in leveling up your marketing? Get on the waitlist for Marketing Made Simple for Small Business.Join the Dear FoundHer... Forum Networking CommunityPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE Katie Rosen Kitchens didn’t set out to build a subscription box, she set out to build a community. What began as an online magazine with product recommendations grew into FabFitFun, a membership that millions of women see as a quarterly act of self-care.In this episode with Lindsay Pinchuk, Katie shares how a 24-hour sellout of the very first test box set the stage for everything that followed: full-size products, full customization, members-only sales, and a thriving community where feedback shapes each season. Storytelling still drives it all, making every product feel personal rather than transactional.She also explains how FabFitFun became a launchpad for brands, using influencers and editorial reach to turn products, like OUAI’s leave-in conditioner, into bestsellers. Flexibility is key—members can swap items or even entire boxes—building trust with every shipment.Katie doesn’t shy away from the hard parts either, from a million-unit product recall to the operational lessons that came out of it. Today, FabFitFun is expanding its impact with brand investments and 3PL services, proving that listening to your community and evolving with it is the foundation of lasting growth.Episode Breakdown:00:00 Meet Katie Rosen Kitchens Co-Founder of FabFitFun05:52 FabFitFun’s Origin Story15:44 Building Community and Listening to Customers26:55 From Media Company to Membership Model28:20 Outlasting the Subscription Box Trend43:11 Final Advice for Female FoundersConnect with Katie Rosen Kitchens:http://www.instagram.com/katieakitchenshttp://www.instagram.com/fabfitfunFollow Lindsay @dearfoundher on InstagramInterested in leveling up your marketing? Get on the waitlist for Marketing Made Simple for Small Business.Join the Dear FoundHer... Forum Networking CommunityFoundHers Mentioned today:October 22 MFactor Screening https://bit.ly/3Id2NoRTween Girls Summit https://chicagonorthshoremoms.com/tween-girls-empowerment-summit/The Small Business Owners HR Vault https://www.wellness-extension.com/sbo-vaultDear FoundHer on Tour: http://www.dearfoundher.com/tourTrailblazer Pod https://podcasts.apple.com/us/podcast/trailblazer-pod/id1773328946Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREIn this episode, Lindsay Pinchuk shares actionable Q4 marketing strategies for small business owners. She emphasizes the importance of gratitude marketing, creating holiday gift guides, running flash sales, repurposing content, and leveraging email for conversions. Lindsay also discusses the significance of pitching for year-end press opportunities, sharing behind-the-scenes content, encouraging user-generated content, and planning for January momentum. The episode is packed with practical tips to help businesses finish the year strong and set the stage for the new year.Follow Lindsay @dearfoundher on Instagram.Interested in leveling up your marketing? Get on the waitlist for Marketing Made Simple for Small Business.Join the Dear FoundHer... Forum Networking Community Hosted on Acast. See acast.com/privacy for more information.

Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREIn this episode, Lindsay Pinchuk shares her journey of building Bump Club and Beyond from scratch without a marketing budget. She emphasizes the importance of creating a marketing system out of necessity, which eventually became the foundation for her success. Lindsay introduces her marketing framework, SWEEP, which stands for Social media, Website, Email, Events, and Publicity/Partnerships. She discusses the significance of each component and provides actionable steps for entrepreneurs to implement in their businesses. The episode highlights the power of consistency, community building, and the importance of nurturing relationships through effective marketing strategies.00:00 Building a Business from Scratch02:53 The Importance of a Marketing System06:06 Introducing the Sweep Framework08:56 Social Media: Building Awareness11:50 The Role of Your Website14:59 Harnessing the Power of Email Marketing18:07 Events as Community Builders20:56 Publicity and Partnerships for Growth23:51 The Power of Consistency in Marketing27:11 Action Steps for Immediate ImpactCheck out today’s female founded brands:Jessica’s Natural Granola:  Use the code LINDSAYP15, first time customers save 15%. Seed Health Daily Synbiotic: Use the code FOUNDHER for 25% off your first month at seed.com. Can be used on DS-01®, PDS-08®, VS-01™. No expiration dateZodiac Medallion Necklace by Melinda MariaTween Girls Summit in Chicago on October 18th: FOR MORE INFORMATION Hosted on Acast. See acast.com/privacy for more information.

Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREFrom Starbucks tables to Taylor Swift’s spotlight to Nordstrom shelves, Melinda Maria Spigel has built a jewelry empire on vision, grit, and fearless self-advocacy. Joining Lindsay Pinchuk in this episode, Melinda shares how she turned handmade pieces into a multimillion-dollar brand by trusting her instincts, funding growth in unconventional ways, and pushing past rejection until doors opened. Melinda reflects on the viral moment Taylor Swift wore her “Julian Loves Diamonds” necklace during the Eras Tour, why persistence mattered more than luck when Nordstrom finally took a chance on her, and how a relentless belief in her product carried her through every stage of growth. Her story leaves entrepreneurs with three powerful reminders: keep betting on yourself even when no one else does, treat rejection as a doorway instead of a wall, and understand your numbers as deeply as you understand your craft.Episode Breakdown:00:00 Believing in Yourself and Your Business05:07 Early Passion for Jewelry08:07 Selling Jewelry at Starbucks10:09 Winning Game Shows for Seed Money16:37 Self-Advocating and Building Connections27:08 Persistence Pays Off with Nordstrom39:32 Melinda’s Actionable Advice for EntrepreneursConnect with Melinda Maria Spigel:Follow Melinda Maria on InstagramRegister for our FREE Sweep Workshop: The No Fluff Marketing Framework for Small Business Owners. Get on the waitlist for Marketing Made Simple for Small Business. Check out today’s female founded brandsJessica’s Natural Granola PvolveTaja CollectionEVEREVE Camp Jacket Parke Official Follow Dear FoundHer on InstagramPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREAra Katz never set out to build a probiotic company, yet a deeply personal turning point led her back to her passion for science and ultimately to the creation of Seed. In this episode, Lindsay Pinchuk talks with Ara about how her path through film, tech, and entrepreneurship came full circle when she discovered the potential of the microbiome and its deep connection to gut health, immunity, skin, and overall wellness.Ara shares how Seed developed its science-first approach to gut health, why customer experience is inseparable from scientific credibility, and how design and storytelling can make complex research feel human. She also reflects on the hardest part of scaling a values-driven company: holding fast to what must remain sacred while still making the compromises that growth demands.Ara leaves behind advice that feels both wise and lived: resist the urge to follow someone else’s recipe, ground your work in love, and hire operational support early so you can stay focused on the work that matters most to you.Episode Breakdown:00:00 Meet Ara Katz and the Story Behind Seed06:39 A Miscarriage That Changed Everything12:03 Understanding the Microbiome and Gut Health20:03 The Science and Innovation Behind DS0129:20 Why Customer Experience Builds Trust34:18 Challenges of Scaling with Integrity45:01 Actionable Advice for Female FoundersUse FOUNDHER for 25% off your first month at seed.com. Can be used on DS-01®, PDS-08®, VS-01™. No expiration dateConnect with Ara Katz:Follow Ara Katz on InstagramFollow Seed on InstagramRegister for our FREE Sweep Workshop: The No Fluff Marketing Framework for Small Business OwnersGet on the waitlist for Marketing Made Simple for Small BusinessCheck out today’s female founded brands:Hope Firsel Nourish & Gather Suzanne Scheer, J.D., CLTC®, Register for her webinar Ripley Rader Black Ponte Knit Wide Leg PantDara Astmann Coaching AI Her Way Follow Dear FoundHer on InstagramPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREAI can feel overwhelming when you’re running a small business, yet it also offers a chance to simplify work and open new possibilities. In this episode, Lindsay Pinchuk is joined by Dr. Nici Sweaney, the founder of AI Her Way, to talk about how entrepreneurs can bring AI into their businesses in a way that feels intentional and aligned with their values. Nici shares the turning point that led her from academia to building a seven-figure company around AI and why she believes women need to engage with it now to stay competitive. She explains how to think of AI as a “blank slate intern” that can be trained to support your goals, why ethical use matters, and how keeping human values at the center ensures these tools work for you rather than the other way around.This conversation invites listeners to see AI not as a shortcut, but as a responsibility and an opportunity to shape the future of work in ways that are inclusive and sustainable. It also asks us to consider both the immediate benefits and the bigger picture: AI is here to stay, and the way we choose to use it now will influence the kind of businesses, communities, and opportunities we create in the years ahead.Episode Breakdown:00:00 AI for Small Business Success with Dr. Nici Sweaney,01:57 From Academia to AI Entrepreneurship06:55 What AI Her Way Offers to Businesses08:52 Understanding AI vs Generative AI13:19 Training AI Like a Blank Slate Intern18:24 Practical Ways Entrepreneurs Can Use AI22:43 Why Claude Is Dr. Sweeney’s Favorite AI Tool26:06 Best Practices for Using AI Confidently30:25 What Ethical AI Really Means35:12 Inside the AI for Impact Hub38:15 Building a Seven-Figure Business with AI41:35 Three Essential Tips for New Founders44:49 Use AI EthicallyConnect with Dr. Nici Sweaney:Access a free 14-day trial of Dr. Nici Sweeney’s Gen AI Essentials course: https://pages.aiherway.com.au/14-day-gen-ai-dear-foundherDr. Nici’s Instagram: https://www.instagram.com/ai_herway/Get on the waitlist for Marketing Made Simple for Small Business: https://lindsaypinchuk.myflodesk.com/waitlistFollow Dear FoundHer on Instagram: http://www.instagram.com/dearfoundherPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE.In this episode, host Lindsay Pinchuk emphasizes the critical role of community in business, sharing personal experiences and insights on how a strong community can provide support, resilience, and connection. She discusses the importance of authenticity and standing up for one's values, especially in the face of adversity. Lindsay also offers practical steps for building a community that fosters trust and collaboration, ultimately highlighting that community is an essential asset for any entrepreneur.Female Founded Businesses We Love mentioned in this episode: ThirdLove Organic Cotton Cloud T-Shirt BraDo Be Fit LLCChicago Northshore Momsperfectwhitetee Ziggy SweatshirtResources + Links:SWEEP: How One Framework Helped Me Launch a Top 1% PodcastSubscribe to our weekly newsletter on Substack: The FoundHer FilesWant support, strategy, and a powerful network? Join the Dear FoundHer… ForumHave a question about growing without a budget or landing partnerships? DM Lindsay @dearfoundher on Instagram.If you enjoyed this episode:Please rate, review, and share Dear FoundHer... with another woman business owner who needs to hear this. And don’t forget to subscribe so you never miss a no-fluff, all-strategy conversation. Hosted on Acast. See acast.com/privacy for more information.

Subscribe to The FoundHer Files: No fluff. No gatekeeping. Just what works… because we’re better together.Heidi Zak took a bra that didn’t fit and turned that frustration into ThirdLove, a DTC brand that challenged an industry dominated by one player and proved that listening to women could transform everything about how a product is made, marketed, and sold.For Dear FoundHer’s 300th episode, Lindsay Pinchuk talks with Heidi about the decisions and risks that shaped ThirdLove’s growth, from introducing half-cup sizes that the industry said were impossible, to launching the “Try Before You Buy” program that asked women to truly live in the product before deciding if it was right for them. Heidi shares how customer feedback revealed insights far deeper than price or style preferences, and how those insights shaped both the brand’s identity and its ability to earn trust online. She shares about the missteps, the manufacturing roadblocks, and the moments where abandoning an idea saved time and money.Lindsay and Heidi’s conversation is about building in direct response to the people you serve, scaling in a competitive DTC space without losing sight of product quality, and staying committed to innovation even when the path forward is messy and uncertain.Episode Breakdown:00:00 Introducing Heidi Zak06:19 Heidi Zak’s Founding Story of ThirdLove14:01 Launching the First Product Line and Market Strategy19:35 Creating Half-Cup Sizes and Disrupting the Bra Industry24:08 Building Trust and Driving Customer Acquisition32:01 How Customer Feedback Shaped ThirdLove’s Growth36:17 Lessons Learned from Failed Experiments38:56 ThirdLove’s Current Status and Future PlansConnect with Heidi Zak:Follow ThirdLove on InstagramFollow Heidi Zak on InstagramSubscribe to The FoundHer Files: No fluff. No gatekeeping. Just what works… because we’re better together.Join our online networking community, the Dear FoundHer... ForumFollow Dear FoundHer on InstagramDon’t forget to follow Lindsay on InstagramPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.