Claim OwnershipDigital Politics with Karen Jagoda
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Digital Politics with Karen Jagoda is a non-partisan podcast featuring thought leaders and industry pioneers with insights about innovative approaches to political campaigns, voter engagement, mobilization, fundraising, persuasion, and GOTV. Topics include the power of mobile devices, leveraging social networks, message testing and targeting, cross-media advertising, grassroots organizing, and big data.
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Shasti Conrad is the Chair of the Washington State Democratic Party and Associate Chair of the Democratic National Committee. Her involvement in political organizing and activism taught her that campaigns must focus on economic messages to build coalitions that cut across partisan lines. This year, before the 2026 mid-terms, there is an opportunity to engage diverse constituents in person and online to test new messaging and strategies for reaching consensus and winning races. We talk about: Who is participating in the nationwide protests against the Trump administration Reaching out to Republicans and Independents to engage persuadable voters Focusing on down-ballot races and statewide races in 2025 Engaging younger voters #ShastiConrad #WADEMS #Voters #Persuasion #Protests #ProtestingTrump #Townhalls #DemocraticParty #Democrats WADems.org
Zach Adams, Senior Specialist in Client Partnerships for Politics and Public Affairs at VDX.tv, discusses the evolving landscape of political campaigns and the importance of ongoing engagement with voters beyond election day. Candidates and campaigns often fail to maintain relationships with voters, except for requests for contributions. Data analytics is one path to effectively target messages to engage and motivate the base and attract new supporters. We talk about: Moving beyond the transactional nature of voter engagement Why political ads need to be more emotionally evocative and strategically targeted to specific voter segments The need for campaigns to take a more holistic, coordinated approach to messaging, with traditional and digital channels working together Expanding contextual targeting and leveraging influencers Data needs to be balanced with an understanding of the art and emotional impact of effective political ads #VDXTV #PoliticalAdvertising #PoliticalCampaigns #DigitalVoterOutreach #PoliticalEvangelists #VoterEngagement VDX.tv
Michael D. Cohen is the CEO of the Cohen Research Group, a political public affairs and corporate research firm, and the author of Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections. He has written a new chapter for this well-received book that focuses on the power of AI and opportunities to apply it in political campaigns. Michael emphasizes the need to balance the use of AI with maintaining the authenticity and voice of the candidate. We talk about: AI tools being used by campaigns to generate content ideas for fundraising emails and social posts Opportunities to use AI in campaigns to inform rapid responses to news and events Increased motivation to use AI tools to enable campaign teams to do more with fewer resources The increased adoption of AI tools by down-ballot campaigns, not just high-profile campaigns #CohenResearchGroup #PoliticalCampaigns #BookTok #Elections #AIinPoliticalCampaigns #AI #PoliticalConsultants #Voters CohenResearchGroup.com ModernPoliticalCampaigns.com
Robert Maxwell, Founder of ClinConnect, focuses on improving access to information about clinical trials and simplifying the path patients, doctors, and caregivers need to go through to find potentially life-saving trials. This clinical trial data is drawn directly from the clinicaltrials.gov database. The ClinConnect solution is updated more accurately and provides a user-friendly interface to explore possible trials, aid in applying to participate in a trial, and support participation. The community of people concerned about science-based healthcare and the need for access to clinical trials is growing, and a voter cohort that cuts across traditional party lines. We talk about: Stakeholders in the drug development and testing environment Overcoming challenges of recruiting and retaining clinical trial participants How COVID-19 impacted willingness to participate in clinical trials How extending access drives more diverse participation in clinical trials Protecting patient privacy and measures to ensure data security Public policy implications of restrictions and access to health data #ClinConnect #ClinicalTrials #Healthcare #PublicPolicy ClinConnect.io
Mark Positano is the Head of Political at StackAdapt, a programmatic digital advertising buying platform. With a focus on advertising outside the "walled gardens" like Facebook and Google, StackAdapt uses AI and data analytics to optimize ad buying and targeting for political campaigns across a wide range of media properties and streaming platforms. We talked about: Getting beyond micro-targeting using a more nuanced approach to targeting voters Growth of political digital ad budgets outpacing growth of traditional ad budgets Digital ad buying strategies How response to digital ads can inform traditional ad strategies Metrics of success of a digital ad campaign #StackAdapt #PoliticalAdvertising #DigitalAdvertising #PoliticalMarketing #Midterms2026 #VoterTargeting #CTVAdvertising #AdMeasurement #ProgrammaticAdvertising StackAdapt.com
Desiree Matel-Anderson, Founder and Chief Wrangler of the Field Innovation Team joins Deepak Puri, CEO of The Democracy Labs, to discuss emergency preparation in an age of natural and man-made disasters, climate uncertainty, and overwhelmed government resources. The key is to be prepared with a plan to respond with a critical thinking mindset to avoid emotional reactions and panic. Deepak and Desiree talk about Need for innovative, flexible problem-solving in emergency situations Importance of local community involvement and preparedness for emergencies Emergencies within emergencies Solving problems in real-time Technology and emergency preparation and response #FieldInnovationTeam #TheDemLabs #EmergencyPrep #DisasterResponse FieldInnovationTeam.org TheDemLabs.org
Ben Katz, Chief Architect of ISPolitical, is concerned about the inadequate data and systems security measures political and advocacy organizations, political campaigns, and government organizations have in place. The first step is to audit current security practices and all the people who have access to the organization's databases, financial systems, and web administration. We talk about: Data access vulnerabilities File access levels and permissions Cloud services and backup strategies Verifying vendor security credentials How to improve security practices of smaller organizations Addressing the ongoing arms race between security measures and attackers #ISPolitical #Cybersecurity #Data #DataSecurity ISPolitical.com
Scott Goodstein is the Founder and CEO of Catalyst Campaigns and a digital pioneer. The results from the 2024 election indicate that the ground game needs a fresh review of how volunteers can be better deployed and how to find trusted messengers for a political campaign. The traditional ward and precinct system built relationships with voters over time. What's the new face of field operations? We talk about: The history of door-knocking in political campaigns Measuring the success of field operations Political text abuses Online fundraising traps How the Trump campaign and supporting SuperPACs reached voters #CatalystCampaigns #GroundGame #FieldOperations #Fundraising #PoliticalTexts #Voters #VoterOutreach CatalystCampaigns.com Myth of the Ground Game We've lost control of political text messaging
John Hoffman, principal of Advocate for Access, has 20+ years of experience working with big pharma companies to promote advocating for patients and driving the move to provide access to drugs and therapies to a broader audience. Public/private health policy trends highlight the need to raise awareness about the science of medicine and the inequities in access to life-saving drugs and effective treatments for chronic conditions. We talk about: The role of social influencers in raising awareness about patient needs, promoting valuable information, and spreading disinformation How healthcare advocacy groups are influencing public and private policy decisions The rise of violent protests against healthcare inequities Stakeholders in the healthcare environment Health policies and healthcare disparities in the US The role pharmaceutical companies play in advocating for patients #AdvocateForAccess #HealthcareEquity #HealthcareInequity #HealthcareAdvocates #PharmaceuticalCompanies #PatientAdvocacy #SocialInfluencers AdvocateForAccess.org
Ryan Davis, the Co-Founder and COO of PeopleFirst, shares insights and analysis about the activities of influencers and content creators in the campaign leading up to the 2024 election. While celebrity influencers have large followings, the voices of local people sharing authentic content about all kinds of interests broke through the noise to reach key segments of voters. We talk about: The value of non-political content creators The trap of preaching to the choir of those who are already interested in the campaign Micro-influencers and the sweet spot for followers Gen Z engagement and building relationships Need for diverse voices to reach those looking for political information Political vs. Non-Political https://people1st.substack.com/p/meeting-in-the-middle-political-vs RFK/Trump used creators to break through https://disinfoagainstdemocrats.substack.com/p/how-trump-used-rfk-jr-to-harness Recent Webinar on YouTube https://www.youtube.com/watch?v=Se2RsJ0Izio&t=1s Sign up for Webinar Invites https://people1st.substack.com/ #PeopleFirst #ContentCreators #Influencers #Election2024 #GenZ #Voters PeopleFirst.cc
Andrew Einhorn, the Co-Founder and CEO of LevelFields, is an expert on fintech and AI. He highlights how political uncertainty and tight elections create market volatility and can impact voting behavior. Using their event intelligence platform, LevelFields connects the dots using AI to spot trends and predict future behavior. We talk about: How the volatility of the stock market affects voting behavior How AI is being used to understand the cause and effect of conflicts and trade wars on the stock market and voters Possible political ramifications of antitrust cases against tech giants Events on the horizon #LevelFields #FintechAI #AI #FiscalPolicy #VoterBehavior #Voting #StockMarket #StockMarketBehavior #WealthManagement levelfields.ai
Deepak Puri, CEO of The Democracy Labs, experimented with an AI engine that can digest, summarize, and verbalize dense content like the Harris Walz Plan to lower costs and create an opportunity economy. The result is this 10-minute podcast, a conversation between a male and female voice highlighting the plan's key issues. The first part of this podcast is the real Deepak and me talking about: Preferred methods of communicating complicated ideas with voters The value of AI to quickly disseminate campaign information Bias built into AI models Value of voices to tell a story @TheDemLabs #AI #HarrisEconomicPlan Kamala Harris Economy Policy Plan TheDemLabs.org
Daryl Cagle of Cagle Cartoons Syndicate has a keen eye for detail and brings a strong sense of humor to the world of editorial and political cartoons. He is also the host of the video podcast Caglecast, available on YouTube, where he talks with the cartoonists. Political humor is an increasingly challenging topic, and Daryl confirms that there is not much that Democrats and Republicans agree about, including what is funny. We talk about: What catches the political cartoonist's attention to drive home a point The right way and wrong way to characterize Donald Trump The challenge of drawing Kamala Harris, Tim Walz, and JD Vance The role of cats and dogs in expressing political humor #CagleCartoons #PoliticalCartoons #EditorialCartoons #PoliticalHumor CagleCartoons.com YouTube.com/CagleCartoons
Sean Duggan owner SD Media, a media and entertainment consulting firm, has seen the media landscape for targeting voters shift dramatically, requiring a broader view of where and when to reach voters. Attending the DNC Convention in Chicago, Sean was struck by the mix of entertainment and content and the range of speakers and talent under 40 in the Democratic party. With the end of the election season in sight, new approaches to finding likely and persuadable voters through streaming services, social media, audio networks, and influencers are key to engagement. We talk about: How the DNC Convention reached out to multicultural and young voters How media buying in the last part of the election season has been a new challenge for content creation and ad placement Where the new infusion of campaign dollars will be spent Advertising on YouTube to audience segments otherwise unreachable Mistakes campaigns make about how voters get their news #SeanDuggan #PoliticalAdvertising #PoliticalAds #TargetingVoters #SpotterLA #YouTube Sean Duggan Media
Eitan Koter is the Co-founder and Co-CEO of Vimmi, which brings next-generation e-commerce functionality to digital video content. With its video commerce platform, audiences can engage with video, make purchases, and contribute within the context of the video. Applications can include digital feeds of live events and social media posts. We talk about: How interactive videos transform the way candidates and advocates can build relationships with their target audiences How Vimmi's platform overcomes the challenges of seamless social commerce Rising expectations for the availability of shoppable videos Strategies for driving digital engagement #Vimmi #VideoCommerce #SocialCommerce #ShoppableVideos #PoliticalCampaigns #VoterEngagement vimmi.net
Lauren Benedict is Spotter's Chief Revenue Officer and a media ecosystem professional. She has been at the forefront of the consumer shift to streaming services and CTV and understands the value of content to attract a diverse audience. Spotter invests in content creators to help create a robust landscape of long-form videos on YouTube and provides sophisticated targeting tools for advertisers to reach desired affinity groups. This approach is particularly effective for reaching cord-cutters and low-information voters with a YouTube first-viewing behavior. We talk about: The content creator economy How consumer media consumption habits are changing Value of targeting voters on YouTube Political advertising in a streaming media world #Spotter #YouTube #PoliticalAds #Voters #ContentCreators #GOTV #Election2024 #VoterPersuasion #LowInformationVoters spotter.la
Deepak Puri, CEO of The Democracy Labs, attended the DNC Convention in Chicago and came away with a strong sense of the energy that will be applied to Democratic campaigns moving into election season. Deepak was struck by the crowd's diversity, particularly the younger multi-cultural attendees. He also points out the historical views that were driven home by the diverse speakers. We talk about: The role Project 2025 played in the narrative of the Convention The new format of the Roll Call of States and the other entertainment and social media content the Convention organizers made available Most productive actions volunteers are taking to get out the vote Turning enthusiasm into votes @TheDemLabs #VoterOutreach #VotingMatters #GOTV #Democrats #Canvassing #FieldOperations #Mobilization #Organizing #CampaignVolunteers #Project2025 #DNCConvention #Election2024 TheDemLabs.org
Jamie Miller is a political consultant, field operations expert, and author of Reasonable Arguments @ Substack and the book American Speeches that Changed History. As a leader in the Florida Republican party and director of the Florida statewide field operations for the 2000 election and recount, Jamie brings unique insights about Florida voters. He is also exploring the use of AI to improve predictive models of voter behavior and field tactics. We talk about: Innovations in field operations Voter segmentation Persuadable voters Best practices for field operations in the final stretch #FloridaVoters #RepublicanVoters #FieldOperations #VoterSegmentation #GOTV American Speeches That Changed History ReasonableArguments.com
Reid McCollum, Program Outreach Director for Progressive Turnout Project, joins Deepak Puri, CEO of The Democracy Labs, to discuss tactics for getting out the vote in swing states by paying canvassers. This approach to door-knocking is particularly effective in small towns where people from the community use technology to create walk lists to find likely Democratic voters. PTP will invest $35 million in programs to rally Democrats to vote through direct voter contact. The paid door-knocking program pays $125 for every completed list of 50-60 doors. Deepak and Reid talk about: Who are they paying to canvass, and what are the advantages over using volunteers Adding value to the large apparatus of state and national party field operations Postcarding success Value of a conversation with a voter Emphasis on creating the social norm to vote #TurnoutPAC @TheDemLabs #VoterOutreach #VotingMatters #GOTV #Democrats #Canvassing #FieldOperations #Mobilization #PaidCanvassers #PhoneBanking #Postcarding Turnoutpac.org Turnoutpac.org/door TheDemLabs.org
Daniel Scantlebury, Vice President of Data Science and AI at Resonate, is eager to dive into the data he is collecting about voters and where they find information. With the explosion of affinity groups mobilizing to support the Harris-Walz campaign, Daniel is using his insights to better understand and predict voting behavior and targeting opportunities. Existing voter segments used for messaging and targeting are under the microscope and subject to change. We talk about: Self-organized groups and reaching these niche audiences What the term Progressive means Which candidates are considered old Media bubbles Impact of grassroots activity on voter turnout #Resonate #Voters #Progressive #VotingBehavior #Grassroots #VoterTurnout #Organizing #VoterSegmentation #HarrisWalz #Election2024 Resonate.com
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