DiscoPosse Podcast

Join Alex Hobcraft, founder of AWH Marketing, as he reconnects with the DiscoPosse Podcast. Alex takes us on a journey through his entrepreneurial path, starting from a humble music school in 2009 to becoming a marketing expert. Discover how Alex navigated the challenges of the 2008 economic crash, scaled his business, and learned the importance of hyperlocal marketing. Alex shares invaluable insights into the intricacies of digital marketing, from the importance of a Google Business Profile to leveraging analytics and social media effectively. With a blend of humor and deep knowledge, Alex and the host delve into the evolution of marketing strategies and the significance of understanding your customer. Whether you're a small business owner or a marketing enthusiast, this episode offers a wealth of practical advice and inspirational stories. Tune in to learn how to turn creative passion into a successful business, the importance of serving your community, and the art of making every customer interaction count. This episode is a masterclass in combining creativity with business acumen to achieve remarkable results. This podcast is made possible by the team at GTM Delta

In this episode, Karina Klever, founder of Klever Compliance, shares her extensive experience in governance, risk, and compliance (GRC). With a career spanning over three decades, Karina delves into the fundamentals of GRC, breaking down complex concepts and offering practical insights on streamlining compliance processes. She emphasizes the importance of creating tailored policies, managing vendor relationships, and the necessity of passive evidence collection. The conversation also touches on the impact of AI and data retention in modern compliance frameworks. Tune in to gain valuable knowledge on demystifying GRC and making it more manageable for your organization. This podcast is made possible by GTM Delta

Welcome to the DiscoPosse Podcast! In this episode, hosts Milou and Brian join Eric for an engaging conversation about their exciting new podcast, Socializing Security. They discuss the challenges and joys of starting a podcast, the intricate world of security and compliance, and the diverse experiences that led them here. Listen in as Brian and Milou share their backgrounds in IT and compliance, the inspiration behind their podcast, and their passion for making complex topics accessible to everyone. With a focus on learning, networking, and community, their podcast aims to bridge gaps and bring valuable insights to both professionals and everyday listeners. Whether you're a tech enthusiast, a compliance officer, or just curious about cybersecurity, this episode offers a wealth of knowledge and inspiration. Don't miss it! This podcast is made possible by GTM Delta

Join us on the DiscoPosse Podcast as we welcome back Shira Shamban, CEO and co-founder of Solvo. Shira shares the journey of Solvo's evolution, the challenges of pivoting a tech startup, and the importance of maintaining a positive company culture. Dive into the intricacies of selling security solutions to developers and the lessons learned along the way. Discover how Solvo has adapted to market needs, from enhancing UI for security teams to implementing compliance monitoring and auto-remediation features. Shira's candid insights on leadership, strategic thinking, and personal well-being offer valuable takeaways for entrepreneurs and tech enthusiasts alike. Don't miss this engaging conversation that balances the technical with the human aspects of running a successful startup. This podcast is made possible thanks to GTM Delta 

In this episode of the DiscoPosse Podcast, Jack Naglieri, the founder of Panther Labs, shares the journey of his company from a single platform to a leading cloud-based SIEM solution. He discusses the strategies businesses can employ in the changing landscape of cybersecurity and data collection. The episode delivers invaluable insights for anyone interested in cybersecurity, data strategies, and the journey of building a tech startup. The episode also explores how businesses can protect their most crucial assets amidst the sea of data. It covers key facets of data protection, including data capture, intent establishment, and deploying layered defenses. Furthermore, the discussion elucidates Panther's unique detection-as-code approach that caters to business-specific needs and highlights the importance of a robust risk reduction strategy. In addition to discussing Jack’s experiences, lessons around customer retention, creating customer-centric teams, and developing intertwined cycles of feedback are also discussed. The episode explores how Panther makes choices about technology integration points and balances co-engineering and co-marketing in partner ecosystems. It highlights the emerging importance of data lakes and big data. The conversation shifts to discuss the intersection of data security and Artificial Intelligence, emphasizing the rising intricacies of SIEM and how businesses harness data to make informed security decisions. The discussion also addresses potential risks brought about by these advancements, especially concerning data retention. Finally, the conversation underscores the optimistic outlook brought about by the democratization and advancements in open source models. Jack shares his community-focused efforts through his podcast "Detection at Scale." Lastly, Jack reveals how he uses his personal and professional learning practices to contribute to his work in technology. This insightful episode is truly inspiring and offers valuable takeaways for those passionate about software development, data security, and customer-centric design. This podcast is made possible thanks to GTM Delta

Welcome to an episode of the DiscoPosse Podcast, where we explore the complex topic of compliance and technology with Bryan Caplin, Chief Revenue Officer of Thoropass. Bryan discusses his 25-year journey in sales and sales leadership roles, detailing his experiences from CEB (now a part of Gartner), Axiom Law, up to his new role at  Thoropass. Learn about the evolving compliance industry and the shift in focus to SOC 2 compliance for early-stage companies. Bryan talks about the importance of compliance automation, the changing buyer personas as companies grow, and how Thoropass offers a streamlined compliance process with its holistic solutions. We delve into the importance of lived experiences when building software and processes, the necessity of compliance as a daily task, and the concept of "living the compliance life". We also discuss the challenges faced when companies transition from catering to early-stage buyers to upscaling for market, emphasizing the patience and commitment required for a successful move. Bryan shares insights about maintaining security and compliance in a fast-paced SaaS environment, the reality of customer churn, and the importance of humility in leadership amidst rapid growth and innovation. This episode provides an enlightening deep dive into the complexities of compliance and security for SaaS products, making it a must listen for anyone interested in the field. The DiscoPosse Podcast is made possible by the work of GTM Delta.

Dr. Shmuel Kliger, the founder of Causely.io, discusses his journey in the IT industry and the development of Causely. With a strong focus on reducing labor associated with IT operations, Dr. Kliger emphasizes the importance of understanding causality and building intelligent systems to drive insights and actions in complex IT environments. He highlights the need to focus on purpose-driven analytics and structured causality models to effectively manage and control IT systems. Dr. Kliger also touches on the role of human interaction in influencing system behavior, mentioning the importance of defining constraints and trade-offs to guide automated decision-making processes. He envisions a future where humans provide high-level objectives and constraints, allowing the system to automatically configure, deploy, and optimize applications based on these inputs. By combining human knowledge with machine learning capabilities, Dr. Kliger aims to create a more efficient and effective approach to IT management, ultimately reducing troubleshooting time and improving system performance. The DiscoPosse Podcast is brought to you in thanks to GTM Delta.

EriK Peterson, CTO and founder of CloudZero, discusses the pivotal concept that every engineering decision is essentially a buying decision. He shares his journey from sales engineer to product manager, highlighting the critical need for considering cost as a nonfunctional requirement in software development. Erik emphasizes understanding unit economics, visualizing costs in terms of business impact, and aligning engineering efforts with business outcomes to drive innovation and improve margins through modernization initiatives. Check out the folks at https://cloudzero.com for more. Super cool platform and team! This podcast is made possible thanks to GTM Delta.

Ymir Vigfusson, a former hacker turned cybersecurity entrepreneur, discusses the importance of understanding cybersecurity attack motivations and adopting a proactive approach to security education. He introduces Keystrike, a technology enhancing security by verifying user actions through physical interaction with computers, aiming for a seamless yet effective security solution that prioritizes positive user experiences. Ymir advocates for designing technologies that prioritize security without burdening users, harnessing the difference between remote and physical interactions to authenticate user actions and create a more secure and user-friendly cybersecurity environment. This podcast is made possible thanks to GTM Delta.

Randy Crabtree is the co-Founder of Tri-Merit Specialty Tax, Host of the Unique CPA Podcast and Bridging the Gap Conference, Keynote Speaker, and listed among the Top 100 Most Influential in Accounting. Growth through generalization vs growth through specialization is a common decision tree we get stuck in. Randy shares great, practical insights on how developing a niche has been the most profitable and most valuable way to achieve many of the metrics. Most importantly, how to lead with customer value and use your specialization to delight your customer community. Thanks for a great returning chat, Randy!  The DiscoPosse Podcast is made possible thanks to GTM Delta.

Sean Falconer is currently Head of Marketing at Skyflow. Prior to Skyflow, Sean led developer relations for Google’s Business Communications product suite, founded Proven.com and was a Postdoctoral student in Bioinformatics at Stanford University. Sean is both a fantastic technologist and a storyteller, which makes him a great person to learn from. We chat on the challenges of securing and protection data for AI as more companies continue to find out the hard way that they need help. Great lessons and thank you, Sean, for a great conversation!  This podcast is brought to you by GTM Delta and DiscoPosse.com

Gerry Neu from Tecflair joins for a fun discussion into the most important thing that a technology buyer/user should understand: being a good partner. Gerry brings true humility and pragmatism to his approach to building outcome-focused solutions using strong human and technology partnerships. It's a master class in how to delight customers and to be a solid supporter of your own alliance partners and clients.  This podcast is brought to you by GTM Delta and DiscoPosse.com

Leena Joshi is the co-founder & CEO at CloseFactor, helping sales teams multiply and accelerate their pipeline. This is a fantastic chat covering how we build human intelligence into automation and how to create good behaviors in the organization with technology and people. This episode is brought to you by the fine folks at Veeam Software, GTM Delta, and Diabolical Coffee!

Tori Barker is an insightful marketer with a great podcast and consulting practice to help companies get their marketing to the top of their game! This is a great conversation and I am super thankful to Tori for the insights!  This episode is brought to you by the fine folks at Veeam Software, GTM Delta, and Diabolical Coffee!

Scott Jones is the co-founder and Chief Scientist at Stackless. We chat on their freshly launched EstateJS platform. I've long been a fan of pragmatic approaches and the balance of opinionated solutions with open standards. Scott is a fantastic technologist and thinker, so this was a real pleasure to dive into what he and the team are doing. Check out Stackless here: https://stackless.dev  Join the Stackless Discord community here Try out EstateJS which you can find on the GitHub project page This episode is brought to you by Shift Group, the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals, GTM Delta, and Diabolical Coffee!

Al Grego an award winning podcaster and musical talent who is the host of the Shop Talk and Yes, We Are Open podcasts. His approach to storytelling, and creating opportunity for both his company at Moneris, and his customers in the Canadian community, is a real inspiration.  Al is also the lead singer in the Royal Pains and host of The Produce Stand podcast when he's not busy traveling across the country capturing really great conversations and inspirational stories.  We talk about how Moneris saw the opportunity as presented by Al that turned into a dream job and what could be the beginning of many companies realizing the power of the podcast and human connection.  This episode is brought to you by Shift Group, the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals, GTM Delta, and Diabolical Coffee!

Stephen Barr is someone whom I've long sought out as a guest. He's been a real inspiration on how he connects people and technology with a fanatical focus on finding the right answer over being right.  Stephen works with his team at CloudFix to solve for cloud cost and complexity, and through his work there and over the years in academia and the tech industry, he's collected a lot of knowledge which he shares with everyone. It was a great chance to dive into a lot of topics and we also nerd out about audio/video because Stephen has that among his many talents.  This episode is brought to you by Shift Group, the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals, GTM Delta, and Diabolical Coffee!

Matt Butcher is CEO of Fermyon and they are solving a very interesting problem with the dev stack that has long been the dream of developers to fix. The promise of prototype to production in as few steps as possible has eluded the industry. Matt and the Fermyon team are trying to deliver what has been missing for far too long. We talk about WebAssembly, startup challenges, solving hard problems by choosing the right abstractions and constraints, and much more. Thank you, Matt, for a great conversation and make sure you all check out the team at Fermyon. This episode is brought to you by Shift Group, the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals, GTM Delta, and Diabolical Coffee!

David Frank is the CEO and co-founder of Stonehaven LLC which is a really nifty FinTech startup that has done something rarely even attempted, and they've done so successfully. David's focus on customer community, partner community, and company culture all come together in the trifecta of how to build a profoundly successful organization and raise value for all involved.  It was a real pleasure to meet David who possesses a unique curiosity, humility, and drive to do better for himself and his surrounding communities. Make sure to check out David's work at Stonehaven and connect with him on LinkedIn.  This episode is brought to you by Shift Group, the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals, GTM Delta, and Diabolical Coffee!

Ori Weizman is a podcaster, technologist, tech evangelist, and all around fantastic human. Ori works at Silk who are doing some really neat things around database optimization for the public cloud so you should definitely check out their work.  This is a deep discussion into what makes a technologists tick, how to really understand ourselves, and how to have an impact with what we do in the technology startup ecosystem.  Thank you, Ori, for a really enjoyable and mindful conversation. This episode is brought to you by Shift Group, the 4-Step Guide to Delivering Extraordinary Software Demos that Win Deals, GTM Delta, and Diabolical Coffee!