Claim OwnershipDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
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© 2024 Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
228 Episodes
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In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of increasing email frequency for better marketing results. He challenges the common misconception that sending fewer emails leads to better performance and provides data-driven insights to support his argument.=================================================================Best Moments:(00:40) Introduction to the controversial topic of email frequency(01:38) The concept of relevancy equals frequency in email...
In this episode of Do This, Not That, host Jay Schwedelson welcomes Micki Howl, Chief Revenue Officer of Marigold, to discuss relationship marketing and its importance in today’s business landscape.=================================================================Best Moments:(01:47) Micki’s background in reality TV and transition to marketing(05:33) Definition and pillars of relationship marketing(07:59) The importance of personalization in relationship marketing(11:03) Insights from Marigold...
In this episode of Do This, Not That, host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He provides insights on growing LinkedIn followers and shares personal anecdotes and TV watching habits.=================================================================Best Moments:(01:07) Work question from Davie in Dublin, Ireland(02:08) Tips for growing LinkedIn following using the experience section(06:54) Mention of Marigold's Brand Ranking Report(07:53) Ridiculou...
In this episode of Do This, Not That, host Jay Schwedelson discusses recent marketing trends, social media usage statistics, and Halloween-related marketing strategies. He also touches on popular Halloween costumes for 2023 and promotes an upcoming marketing conference.=================================================================Best Moments:(00:58) Harris Poll research on Gen Z social media usage(01:56) Most disliked social media platforms according to Gen Z(02:46) B2B marketing statisti...
In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss the importance of focusing on specific social media platforms rather than spreading content thinly across multiple channels. They share insights on creating platform-specific content and the benefits of building a strong presence on one platform before expanding to others.=================================================================Best Moments:(00:47) Brief discussion on current TV shows the hosts ar...
In this episode of "Do This, Not That," host Jay Schwedelson discusses the unique marketing opportunities available during the end-of-year period, focusing on both business-to-business (B2B) and business-to-consumer (B2C) strategies. He provides numerous statistics to highlight the effectiveness of various marketing tactics during this time and offers specific content ideas and promotional strategies for marketers to leverage.=================================================================Be...
In this episode of "Do This, Not That," host Jay Schwedelson welcomes Michelle Fitzpatrick, VP of Enterprise Strategy and Services at Marigold, to discuss their new research report on relationship marketing. They dive into the interconnection of trust, loyalty, personalization, and omnichannel experiences in driving brand success.=================================================================Best Moments:(00:53) Introduction to Marigold's new research report on relationship marketing(03:42)...
In this episode of "Do This, Not That," host Jay Schwedelson introduces the podcast's concept and format. He explains that listeners will receive actionable marketing tips, insights from industry experts, and discussions on various aspects of life and pop culture.=================================================================Best Moments:(00:19) Mention of featuring insights from top marketing minds(00:26) Inclusion of discussions on life, pop culture, and everyday chaos(1:35) Why promote t...
In this episode of "Do This, Not That", host Jay Schwedelson discusses recent trends in remote work, changes in LinkedIn's badge system, and shares his thoughts on recent marketing mishaps and entertainment offerings.=================================================================Best Moments:(00:58) Companies pushing for return to office(01:49) KPMG survey on CEOs' expectations for return to office(02:37) Financial impact of working from office vs. home(03:38) LinkedIn removing top voice ba...
In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss tips and strategies for effective public speaking, whether in small meetings or large conferences. They share personal experiences and practical advice to help listeners improve their presentation skills and engage their audience.=================================================================Best Moments:(01:47) Topic introduction: Speaking in front of people(02:24) Daniel's approach to overcoming stage...
In this episode of "Do This, Not That," host Jay Schwedelson shares five effective subject line tests for email marketing that are currently working well for both business and consumer marketers. He also busts some myths about email subject lines and provides actionable tips for marketers to improve their open rates.=================================================================Best Moments:(00:40) Introduction to five subject line tests for email marketing(01:25) The impact of subject line...
In this episode, host Jay Schwedelson interviews Teddy Cheek, a marketing leader at The Escape Game, about effective SEO strategies and practices. They dive into common SEO pitfalls, the importance of optimizing website performance, and insights from a recent Google algorithm leak. Teddy also shares his journey from being a musician to leading marketing efforts at The Escape Game, along with his thoughts on Taylor Swift's evolving career.=======================================================...
In this episode of Do This, Not That, host Jay Schwedelson tackles two questions from listeners in his "Ask Us Anything" segment. He offers insights on email marketing challenges and shares his personal approach to staying in touch with friends.=================================================================Best Moments:(01:15) In-N-Out Burger and fast food preferences(02:16) High unsubscribe rates in email marketing campaigns(02:35) The importance of two-step unsubscribe processes(03:47) In...
In this episode of What's Up This Week from the Do This, Not That podcast, host Jay Schwedelson discusses current trends and news in marketing, business, and pop culture.=================================================================Best Moments:(00:28) Rise in digital ad costs due to the upcoming presidential election(02:02) Increased weekend traffic from VP level and above contacts(03:28) Tupperware files for Chapter 11 bankruptcy(04:08) Amazon files for 91,000 AI patents(04:28) Nicole Ki...
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies, algorithm changes, and travel habits. They share insights on adapting to platform updates and finding trends in the digital marketing landscape.=================================================================Best Moments:(00:31) Discussion about eating habits while traveling(02:01) Main topic: Dealing with algorithm changes and platform updates(06:42) How to find and stay ahead of mar...
In this episode of Do This, Not That, host Jay Schwedelson discusses the emerging concept of AI trigger words in email marketing and their potential impact on email prioritization in inboxes. He also touches on upcoming TV shows and promotes the Guru Conference.=================================================================Best Moments:(00:40) Introduction to AI trigger words and their impact on email marketing(03:48) Apple's upcoming iOS 18 update and its effect on email prioritization(05:...
In this episode, host Jay Schwedelson interviews Dave Gerhardt, founder of exitfive, about how to build thriving online communities and manage the balance between entrepreneurship and personal life.=================================================================Best Moments:(00:40) A look into Dave’s professional journey, from Drift to Privy, and his current role at exitfive(03:01) Leveraging social media followers for building business influence and community(04:36) How Dave founded and gre...
In this episode of Do This, Not That, host Jay Schwedelson tackles two questions in the "Ask Us Anything" segment, providing insights on email marketing and sharing a personal anecdote about Starbucks.=================================================================Best Moments:(01:09) Work-related question from Becky in Minneapolis(02:27) Myth about the best times to send email marketing campaigns(05:48) Explanation of why varying email send times can increase conversions(07:34) Promotion of...
In this episode of Do This, Not That, host Jay Schwedelson discusses current marketing trends, innovative promotional campaigns, and provides tips for leveraging Halloween in marketing strategies. He also touches on NASA's influencer program and shares some celebrity gossip.=================================================================Best Moments:(01:04) Stonyfield Organic's "Toxic Free Election Challenge" promotion(02:06) NASA's initiative to recruit 50 social media influencers(03:08) Ha...
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the importance of failure in marketing and business, sharing personal experiences and insights on how to learn from mistakes and pivot towards success.=================================================================Best Moments:(01:23) Jay discusses the value of failure and his philosophy on regret vs. failure(02:42) Daniel shares his experience with failing in social media before finding success(04:16) Ja...
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