Exit Five - B2B Marketing with Dave Gerhardt

Rowan Tonkin is CMO at Planful. Dave and Rowan take you through the essential steps to build your marketing plan, getting it approved, and unlocking the full potential of your marketing efforts. This episode covers: Tips to build a powerful marketing plan that aligns with your business objectives Strategies to gain plan approval from executives and board members Best practices and practical approaches to flawlessly execute your marketing plan, turning ideas into measurable results. Insights into the advantages of scenario planning and how it can prepare your marketing team to adapt to the ever-changing economic landscape. Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketingThis episode is brought to you by Kaltura. Say goodbye to snoozinars and hello to interactive sessions that offer live reactions, emojis, quizzes, leaderboards, certifications, announcements, and more tools that will let your viewers take part in the conversation. You can start your completely free 3-month trial right away and experience the magic of Kaltura's Webinar platform first-hand by visiting corp.kaltura.com/exitfive Thanks to our 2023 presenting sponsors Demandwell and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

Reid Robinson is Lead Product Manager for AI at Zapier. We discuss the implications AI will have on B2B marketing, various use cases in B2B SaaS, and how to future proof yourself as a marketer. If you've been interested in AI and want to understand more about where AI could fit into you role at work and inside of your company, this episode will be relevant for you.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketingThis episode is brought to you by Kaltura. Say goodbye to snoozinars and hello to interactive sessions that offer live reactions, emojis, quizzes, leaderboards, certifications, announcements, and more tools that will let your viewers take part in the conversation. You can start your completely free 3-month trial right away and experience the magic of Kaltura's Webinar platform first-hand by visiting corp.kaltura.com/exitfive Thanks to our 2023 presenting sponsors Demandwell and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

Yi Lin Pei is a 3x product marketing leader and former Director of Product Marketing at Teachable. Now as a career coach she helps high-achieving professionals land and grow in product marketing, marketing, and other no-code tech roles. She's spent time in marketing working with Series A startups to public companies and was named a Top 100 product marketing influencer and is a frequent guest speaker on the topic of startup marketing and product marketing. Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketingThis episode is brought to you by Kaltura. Say goodbye to snoozinars and hello to interactive sessions that offer live reactions, emojis, quizzes, leaderboards, certifications, announcements, and more tools that will let your viewers take part in the conversation. You can start your completely free 3-month trial right away and experience the magic of Kaltura's Webinar platform first-hand by visiting corp.kaltura.com/exitfive Thanks to our 2023 presenting sponsors Demandwell and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

Ok turning the tables on this one - Dave is the guest on this episode and chats with GTMFund's Scott Barker for their GTM podcast. Scott is a Partner and Co-Founder at GTMfund and formerly head of partnerships at Sales Hacker and through their acquisition by Outreach. Dave a Scott talk through: Behind Dave's career story and starting Exit Five Some personal philosophies and current goals and the different chapters of life Dave's systems, does he have an assistant or VA? How does he run his business today? How to successfully set yourself up as a one person team Evolving your strategy and goals as your companies goals change How to nail your companies messaging Effectively building a founder brand The importance of niching down to drive growth Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketingThis episode is brought to you by Kaltura. Say goodbye to snoozinars and hello to interactive sessions that offer live reactions, emojis, quizzes, leaderboards, certifications, announcements, and more tools that will let your viewers take part in the conversation. You can start your completely free 3-month trial right away and experience the magic of Kaltura's Webinar platform first-hand by visiting corp.kaltura.com/exitfive Thanks to our 2023 presenting sponsors Demandwell and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

Mitch Briggs is a B2B SEO expert and SEO Success Manager at Demandwell. This episode covers B2B content strategy, where SEO fits in 2023, is SEO dying? what the future of SEO looks like, where TikTok, YouTube, and ChatGPT fit, how to think about SEO if you're creating a category, how to balance volume and intent with keywords, ways to think about keyword research, and more. Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketingThis episode is brought to you by Zapier. Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we’ve been doing it for over a decade. Learn more + get started for free at zapier.comThanks to our 2023 presenting sponsors Demandwell and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

Kara Hardin is a mental health educator and clinician who works at the intersection of mental health and performance as CEO of The Practice Lab. She specializes in the complicated ways that mental health drives performance and how it shows up at work. She's a former practicing corporate and securities lawyer and holds a Master’s degree in Counseling Psychology from the University of St. Thomas (Minnesota) and a Juris Doctor from the University of Toronto, Faculty of Law.We talk about:- Work / life balance - is it possible?- Finding your why - finding meaning at work, in marketing- Journaling- Productivity guilt- And more - a conversation beyond marketing you will get something out ofSend guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketingThis episode is brought to you by Zapier. Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we’ve been doing it for over a decade. Learn more + get started for free at zapier.comThanks to our 2023 presenting sponsors Demandwell and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

Danny Schreiber is Sr. Manager of Biz Ops at Zapier and has spent close to a decade at the company. In a world where it's easy to jump from company to company, Danny was an early employee at Zapier and has stuck around for an incredible ride. He's had ~5 different roles across the company and sharing his wisdom to help you navigate your career path on this episode of the Exit Five podcast.We talk about: Early stage marketing experiments at Zapier Career growth in a high growth company - Danny is on year 10 at Zapier and in his 5th role Transitioning his career to supporting leadership vs. being a leader Team rituals - staff meetings, business reviews, all-hands, etc. for a remote company And more Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketingThis episode is brought to you by Zapier. Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we’ve been doing it for over a decade. Learn more + get started for free at zapier.comThanks to our 2023 presenting sponsors Demandwell and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

Lashay Lewis is a B2B content marketing expert and founder of Authority Plug. She joins Dave to talk about how to drive more revenue through content and why you need a bottom of the funnel content strategy. We discuss:- How to drive revenue with your content- The problems with top of the funnel content- How to do feature mapping for your product + content- How to get executive buy in with content- How to get subject matter expert interviews so you can produce better content- Some of the right questions to ask before writing- How to do better customer research before writing- And moreHere's a link to Lashay's Content Marketing dashboard we mention:https://authorityplug.com/content-dashboardSend guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketingThis episode is brought to you by Zapier. Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we’ve been doing it for over a decade. Learn more + get started for free at zapier.comThanks to our 2023 presenting sponsors Demandwell and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

Hillary Carpio and Travis Henry are the authors of "Busting Silos: How Snowflake Unites Sales & Marketing To Win Its Best Customers."  Hillary (Head of ABM) and Travis (Director, Sales Operations & Enablement) work at Snowflake and helped scale the go-to-market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both integrated, account-based, cross-functional teams that targeted and closed business at historic rates. In this episode we discuss their new book, how it came to be, and the lessons learned at Snowflake that they outline in the book, including: - How to marry sales and marketing (and why it works to drive revenue)- How to think through attribution and measuring what matters- What great ABM looks like and some of their favorite ABM "plays"You can learn more about the book and grab your copy here online.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketingThis episode is brought to you by Zapier. Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we’ve been doing it for over a decade. Learn more + get started for free at zapier.comThanks to our 2023 presenting sponsors Demandwell and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

Lindsay Bayuk is Chief Marketing Officer at Pluralsight. We talk about the path to becoming CMO, what it takes to be a high performing CMO, going from VP Product Marketing to CMO, her marketing scorecard, doing internal marketing, what it means to think and operate like an executive, the importance of hiring/talent scouting, why org. design is so important and more.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketing***This episode is brought to you by Demandwell. This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos. Get your free keyword feasibility assessment today at demandwell.com/keywords.Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

We're joined by Jessica Hreha (Head of Global Integrated Campaigns & Content Strategy at VMWare), Kelly Peters (Director of Marketing at Tomorrow.io), and Austin Distel (Growth Hacker at Jasper) to discuss how B2B marketing teams are actually using AI today, including:- Why and How VMWare created an internal cross-functional AI council- Why Tomorrow.io decided to hire a full-time "AI Marketer"-  Perspectives on adopting AI and setting standards for its productive use in marketing today, including examples from how their teams are using AI to drive productivity and efficiency in a responsible wayWhether you're a marketer looking to learn more about AI, a skeptic, or just someone curious about one of the top trends in marketing today and want your team to get more out of what you're doing today, this is episode on AI in marketing is for you.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketing***This episode is brought to you by Demandwell. This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos. Get your free keyword feasibility assessment today at demandwell.com/keywords.Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

HANG IN THERE! Between Exit Five and some companies that I am involved with I can tell you that right now stress and burnout in marketing is higher than I've ever noticed in my career (so at least the last 10 years). And it makes sense as to why: the economy slumping, leads to fewer companies wanting to spend, marketing gets cut in all different areas, and we're being asked to do more with less and we're stressed / burned out / questioning what we're doing and re-visiting your career path. Hang in there. Almost across the board this is the case right now. With the exception of AI companies, most B2B SaaS companies are have a tough go of it. But maybe there's an opportunity for you to learn something new and acquire new skills during this time. Zoom out and look at your career - will you work at this one company in this one industry for the rest of your life? Probably not. So even if things aren't going great, can you take the longer term view and see what you can be learning right now? Can you think of it as you're being paid (hopefully...) to acquire new skills? Maybe you've never done a rebrand before but now you're being asked to do one one a shoestring budget. Great. Figure out how to get it done. Maybe you're selling to a new ICP and a new customer that you don't have experience writing for. Great. Maybe now you can add other layer to your depths as a writer and content creator. Maybe your boss is an absolute pain in the butt but the CEO is great and the company is in a great market. Can you learn from others around you in the company and in your industry and just ignore the PITA boss for a bit?Take a minute to zoom out, think about your career, and see the next 6-12 months as "skills acquisition" and see where it takes you. Continue to work in your current job, but see it is they are paying you for your development and maybe that can change how you think about your day-to-day job for the time being, especially if company growth has slowed.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketing***This episode is brought to you by Demandwell. This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos. Get your free keyword feasibility assessment today at demandwell.com/keywords.Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

Dave is joined by John Short (Founder & CEO of Compound Growth Marketing) to talk about two of the biggest trends in B2B marketing that aren't going away anytime soon: AI and ABM.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketing***This episode is brought to you by Demandwell. This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos. Get your free keyword feasibility assessment today at demandwell.com/keywords.Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

This episode is from a live session we did with Zapier's Head of Content Marketing Lane Scott Jones. Lane shared how Zapier has been able to generate a 450% ROI on content and she breaks down how Zapier's marketing team uses content across the entire funnel, from generating top of the funnel content for awareness, middle of the funnel content hat drives signups, and bottom of the funnel content that drives active users and paying customers.Lane will unpacks how Zapier built a strong SEO foundation with over 2,000 articles that generate 2M pageviews per month, and she breaks down the roles and responsibilities of Zapier's four person content team. She also discusses how Zapier thinks about content measurement and pitching the value of content to the CEO, plus she shares her perspective on AI + automation with examples of how Zapier's content team is using AI today to up their game.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfiveco***This episode is brought to you by Demandwell. This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demosThanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

Jon Miller is CMO at Demandbase and co-founded Marketo and Engagio. Jon is widely regarded as one of the top voices in B2B marketing and does not disappoint with this episode. Dave and Jon talk about:- What an effective B2B CMO does- Questions to ask the founders when taking a new CMO job and how to understand their view of marketing- Why marketing is not a "gumball machine"- The challenge with Marketing sourced revenue vs. Sales sourced revenue (and why Jon believes in team sourced revenue)- Thoughts on what the rise of AI and ChatGPT will mean for B2B marketers- Marketing before and after product market fit- Helpful benchmarks (and where to find them)- Lessons from the early days of Marketo, and moreThanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Jasper. Jasper is the AI Content Generator that helps you and your team break through creative blocks to create amazing, original content 10X faster. Learn more + start using AI to create content for free at jasper.aiThanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

Devin Reed is Head of Content & Thought Leadership at Clari and previously Head of Content Strategy at Gong. Dave and Devin talk about:- His role at Clari and what the content team does- Inside Gong's early content strategy- How to make longform content work- What type of content works on LinkedIn today- Myth busting "build your personal brand" and moreThanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Jasper. Jasper is the AI Content Generator that helps you and your team break through creative blocks to create amazing, original content 10X faster. Learn more + start using AI to create content for free at jasper.aiThanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

Dave takes you behind the scenes of Exit Five to talk about how the community got started, why we moved off of Facebook, why we went with Circle, lessons learned scaling Exit Five to 3,500+ paying members and more. This is a conversation with Jordan Godbey who runs Growth Community and helps experts, coaches and creators build communities on Circle and we thought this would make for a fun little "behind the scenes" episode since many listeners are involved in marketing and community building and might be interested in this topic.***Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Jasper. Jasper is the AI Content Generator that helps you and your team break through creative blocks to create amazing, original content 10X faster. Learn more + start using AI to create content for free at jasper.aiThanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

Dave is joined by Austin Distel, Head of Marketing Innovation at Jasper and former CMO at Proof. Austin was one of the earliest Jasper employees and we discussed the evolution of the company, lessons from building Proof, how the product at Jasper got initial traction, use cases and examples for AI in marketing today, why every B2B marketing team should be taking AI seriously, how to get beyond generic AI results, and handling some of the objections as to why marketers don't use AI today.***Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Jasper. Jasper is the AI Content Generator that helps you and your team break through creative blocks to create amazing, original content 10X faster. Learn more + start using AI to create content for free at jasper.aiThanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

Dave is joined by Jeff Hardison, Head of Product Marketing at Calendly to discuss the role product marketing plays in a B2B organization.  They cover how to structure a product marketing department, the differences between sales-led and product-led motions, tips on hiring product marketers, what product marketing looks like at Calendly, setting goals for product marketing, and more.***Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Jasper. Jasper is the AI Content Generator that helps you and your team break through creative blocks to create amazing, original content 10X faster. Learn more + start using AI to create content for free at jasper.aiThanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

Dave is joined by Margaret Kelsey (Founder of TatCo, Marketing Advisor), Jason Widup (VP Marketing, Metadata), and Shauntle Barley (Director of Marketing, Demandwell) to talk about the state of B2B marketing in Q2 2023 and helpful ideas for driving growth in a down economy.Layoffs, budget cuts, slower sales cycles, and a lack of urgency to buy your product right now. That's become normal in B2B SaaS over the last two quarters. But what does it mean for marketer? Do nothing? Just play defense? Yeah right. Marketers are being asked to do more with less, and if you're one of those marketers this is a session you don't want to miss. We'll talk to three marketers in the thick of things right now to talk about what they are doing to drive sustainable growth for their companies and under less favorable conditions. We’ll discuss what’s changed for them in the past year, and how they’ve adapted their strategies and tactics to adjust to the existing market climate. We’re being asked to do more (than ever) with less (than ever), and this session will cover how these marketers have adapted and risen to the challenge.***Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Zapier. Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we’ve been doing it for over a decade. Learn more + get started for free at zapier.comThanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more