Exit Five: B2B Marketing with Dave Gerhardt

Dave is joined by Talia Wolf, CEO and Founder of Getuplift. Talia was recently listed as one of the most influential experts in conversion optimization. She’s trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more. They discuss things likeSelling with emotional benefits over feature listsHow to use the stages of awareness to lead customers through the conversion funnelHow to do research that informs your conversion strategyUsing AI to create content that'll resonate with website visitorsTimestamps(00:00) - - The Pitfalls of Traditional Agencies (07:43) - - Building Successful Careers (11:21) - - The Importance of Understanding Emotion in Digital Conversion Optimization (15:57) - - The Science Behind Emotions (20:03) - - Messaging tips (23:18) - - Uncovering Emotions through Customer Interviews and Surveys (28:43) - - Research and Specific Questions in Optimization (32:17) - - The Importance of User Awareness in Conversion (37:09) - - Guiding the Buyer's Journey: Crafting Purposeful Homepages for Multi-Stage Awareness (41:08) - - Convincing Customers in 3 Seconds (42:55) - - Navigation and Client Segmentation (47:29) - - Efficiency and Inspiration with ChatGPT (48:48) - - The Core of Conversion Journeys Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this new regular segment of the podcast, Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They coverWhether you should focus on the company or personal LinkedIn pagesWhat the CEO can do to grow their LinkedIn profileWhen it's acceptable to be a marketing generalist, and when you should specializeWhy money matters in relation to career happinessPS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com, and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)Timestamps(00:00) - - Intro (02:44) - - Company or Personal LinkedIn page (06:24) - - How to Maximize Your Personal Brand on LinkedIn (09:22) - - CEO Interviews for LinkedIn Posts (15:51) - - Writing Frequency Recommendations (21:10) - - Marketing Generalism vs. Specialism (24:51) - - Balancing Recognition and Compensation in the Workplace (29:25) - - Empowering Employees: Advocating for Fair Compensation. (34:27) - - Dealing with Workplace Frustrations and The Bigger Picture Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned.They discuss things likeThe challenges of marketing measurementShort-term vs. long-term investmentsUTM tagsHow to understand the correlation between each marketing channel and pipelineMeasurement for Non-Direct Response InitiativesTimestamps(00:00) - - Intro to Pranav and Paramark (07:23) - - Marketing Measurement Challenges (13:12) - - Clicks and UTMs (17:10) - - How to think about Strategic Metrics (20:23) - - Being Data-Driven in your approach to growth (23:11) - - How to decipher marketing's impact (25:04) - - Experimentation and insights (34:06) - - Strategic forecasting (36:06) - - Short-Term Gains vs. Long-Term Investments (41:09) - - Measurement for Non-Direct Response Initiatives (44:17) - - Understanding the Relationship Between Marketing and Sales (46:48) - - Understanding the Impact of Super Bowl Ads (51:56) - - Exploring the Impact of Temu's Super Bowl Ad Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

We are debuting a new regular segment of the podcast called “Inside Exit Five.” We will dive into some of the popular topics and share lessons and learnings from inside the Exit Five community.Dave is joined by Matt Carnevale (Marketing Manager at Exit Five), and they coverDo nurture sequences still work in B2B?Best books, resources, and strategies to become a better copywriterHow to become the go-to resource for your customersWhy brand matters in B2BPS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)Timestamps(00:00) - - Introduction to this new podcast format (03:12) - - Nurture sequences: do they work? (08:32) - - Mastering Copywriting: Practical Tips and Techniques (13:02) - - Elevating B2B Branding: The Power of Reputation (20:26) - - Building B2B Brand Equity: Beyond Identity to Reputation (22:39) - - Becoming the Trusted Authority: Crafting Your Strategic Narrative Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Peter Mahoney, CMO of GoTo. Prior to that, he was the CMO at Nuance Communications and later founded Plannuh, which was acquired by Planful. Peter is the author of The Next CMO: A Guide to Operational Marketing Excellence, a book that teaches you how to form marketing goals, create a strategy, build a plan, craft impactful campaigns, optimize budgetary spending, and measure true ROI.In this episode, they discuss:Why Peter got back into the game as CMO after being CEO at PlannuhHow he landed his role at GoToWhat his strategy has been coming into a new company as CMO (and a company that has been around for a while)How do you make changes in a marketing org?What does his team look like at GoTo? What are they focused on?Peter is a master at marketing strategy and execution, and this episode will teach you a lot of that. Enjoy.Timestamps(00:00) - - Intro & balancing business and personal aspirations (09:38) - - Journey to being a CMO (15:10) - - Navigating company restructuring (16:28) - - Streamlining marketing operations (21:22) - - Expectations for rapid change in marketing leadership (22:58) - - The importance of role transition (32:16) - - Navigating layoffs and leadership (35:49) - - Past mistakes in hiring practices (36:41) - - Embracing diversity for better problem-solving (41:41) - - Strategy: Navigating resources, blind spots, and team dynamics (45:03) - - How to balance strategy and execution (48:36) - - How to build long-term vision and short-term plans in marketing (50:06) - - Brand strategy Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Tim Davidson, Founder of B2B Rizz. Tim has 10+ years of digital marketing experience in SaaS organizations, driving pipeline and revenue through ABM and LinkedIn ads, which he now does for others with his own company.They talk all things LinkedIn likeWhy getting started is better than perfectWhat's working on LinkedIn todayWhy Tim chose to grow his following through funny and unique videosHow to use LinkedIn ads for ABM Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Kathleen Estreich and Emily Kramer are the co-founders of MKT1. They advise founders, recruit and advise marketers, and invest in SaaS startups, and join Dave on this episode of the Exit Five podcast to talk about early-stage marketing strategy and hiring (Kathleen and Emily have held roles at Facebook, Box, Intercom, Scalr, Asana, Carta). They also have strong opinions about marketing compensation and how to understand your comp and equity package if you're a Seed or Series A marketing leader.Timestamps(00:00) - Intro (07:19) - Guest Intro: Kathleen Estrich and Emily Kramer, co-founders of MKT1 (12:19) - Early Stage Marketing Compensation and Benchmark Insights (17:19) - Hiring First Marketers: Traits and Skills to Look For (22:19) - Building a Marketing Team: From Hiring to Scaling (30:50) - Equity Compensation: Understanding and Negotiating Your Stake (35:50) - The Role of a Marketing Leader: Hiring, Building a Brand, and Setting Strategy (40:50) - MKT1's Mission: Supporting Marketers in the Startup Ecosystem (45:50) - The Future of Startup Marketing and Compensation Trends (50:50) - Advice on Career Growth and Navigating Startup Challenges Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Brandon Redlinger, VP of Marketing at Chili Piper. Brandon takes us through how he landed his new role at Chili Piper against hundreds of applicants andHow to think through and negotiate compensationWhen to leave your job and how to break up with your employerTips for nailing interviews for competitive positionsDetermining company culture and values in the interview processTimestamps(00:00) - - Intro (04:21) - - Navigating high-growth companies (07:42) - - The challenging nature of founders (15:02) - - The Importance of Knowing Your Market Value (18:12) - - Overcoming Communication Challenges in the Job Search (27:40) - - Importance of financial knowledge in business (34:00) - - Understanding Company Culture: Asking the Right Questions (36:05) - - Building and Maintaining Relationships with Recruiters Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Kera Wright, Founder of Planner Pal. Kera ran Event Marketing at companies like Microdesk and Aircall, where she managed planning and execution at high-profile trade shows like Dreamforce and INBOUND. She has now founded her own company to help marketing teams host better events.Kera shares her approach to organizing events, covering everything from project management to cost control. Learn how to host memorable events with your customers at a fraction of the cost and why focusing on a few key moments can make all the difference in the success of your event. Plus, Dave bounces his ideas off Kera for a potential Exit Five in-person event in September.Timestamps(00:00) - - Intro and Exit Five's in-person event (04:19) - - Importance of real-life connections (08:02) - - Importance of event programming (11:50) - - Blending marketer and planner roles in events (16:41) - - Identifying Ideal Partnerships for Events (19:02) - - Event ideas centered around impactful offers (25:59) - - Avoiding overwhelming yourself (26:58) - - Goals of an event (32:46) - - Challenges of being a full-time event marketer (34:25) - - Importance of Project Management Tools (38:43) - - The significance of small breakouts for event networking (40:07) - - Intention and goal-setting for event success (44:17) - - The event calendar algorithm & outro Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Kyle Coleman, CMO at Copy.ai. Kyle went from Individual Contributor to Senior Director at Looker and Director to CMO at Clari. During his time there, he helped both companies 10x their revenue.In this episode, they chat aboutThe importance of leadership team alignment and why the CRO & CFO should be your best friendHow marketing can impact pipeline and the standard it should be held toWhy you should build a marketing calendar around the product roadmapTimestamps(00:00) - Kyle's exposure to B2B marketing and strategy (04:53) - Gaining expertise in marketing metrics and standards (09:31) - Balancing Efficiency and Creativity in Sales Outreach (13:10) - Importance of an Internal Partnership with the Sales Team (15:50) - Aligning marketing goals with revenue generation (17:33) - Co-creating Qualified Opportunities with ICP (22:38) - Importance of Sales and Marketing Collaboration (27:19) - How CROs and CMOs can balance long-term vision and short-term outcomes (32:29) - The lightning strike strategy (33:22) - ""Marketing Moments"": Calendaring significant events to drive business goals and team performance (36:38) - Using Shield analytics to identify and repost popular content (44:14) - How to simplify complex questions to extract key insights (47:41) - Building a networking resource for professional growth (50:44) - Closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.In this episode, we cover Why buyers are switching to a more "self-service" model of buying How interactive demos stack up against traditional marketing education like videos or adsTips to create a product story with your interactive demo that gets you a 30% CTRThe most common questions marketers have about interactive demosTimestamps(00:00) - Introduction (09:01) - Statistics on Product Demos (13:04) - Gating vs. not gating product demos (15:23) - Emails and personalized follow-ups post-demo (16:19) - Where to place the interactive demo on the website (23:54) - Interactive demos with complex products (28:55) - How to budget for interactive product demos (31:47) - Implementing interactive product demos in LinkedIn ads (33:25) - Platform recommendations for interactive product demos (37:19) - Use of interactive demos in the sales cycle (38:55) - Tracking activity and attribution in interactive demos (40:34) - Personalized demos for each prospect (43:33) - Post interactive demo conversion best practice (48:15) - Closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

This week, Dave is joined by Ross Simmonds. Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and optimizes content for some of the most successful SaaS companies in the world and works as partners for multiple publicly traded cloud companies that have redefined entire industries. They share lessons they both learned on their content journeys and discuss things likePrioritizing search as a distribution channelWhy social followers are not a vanity metricUsing and enabling the sales team for content distributionHow to repurpose your most popular contentTimestamps(00:00) - Intro (04:17) - An Easy Content Distribution Tactic (09:57) - Adjusting Your Tone with the Times (13:42) - Search as a Distribution Channel (15:02) - Why Followers Aren't a Vanity Metric (18:37) - SERP and Mindshare Domination (21:22) - Underrated Content Strategy for B2B (31:32) - Why We're Doubling Down on X (39:53) - How to Repurpose Popular Organic Social Content (44:08) - The Sales Team as a Distribution Channel (48:27) - ChatGPT and Closing Thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode, Dave is joined by Eli Rubel. Eli is the CEO of Matter Made and NoBoringDesign and a Marketing Advisor for companies like Dropbox and Loom. Eli discusses how companies that take risks with their design and go outside the brand guidelines will stand out in the sea of sameness and drive more pipeline. He also discussesHis framework for focusing on 'micro surfaces' that lead to bigger winsThe importance of timing in email marketingHow to properly analyze the efficiency of your marketing spendTimestamps(00:00) - Design and brand as competitive differentiators (05:11) - Navigating Early-Stage Companies (07:55) - Performance Marketing (13:42) - How to determine 'Demand Efficiency' (17:34) - A new way to think about design (23:58) - Maximizing Micro Opportunities (30:51) - Diversifying Channels (31:54) - Elevating Brand Aesthetics (35:10) - Design Differentiation (41:22) - Standing Out with Design and Branding (46:48) - Free Tools and Design Investments (48:15) - Closing Thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode, Dave sits down with Peep Laja. Peep is an entrepreneur; he founded a portfolio of companies, including CXL, Speero, and Wynter. He's the active CEO for Wynter, a B2B target customer insights platform. Peep also hosts the How to Win podcast.Peep takes us through the founding story of Wynter, effective strategies for messaging and its impact on conversion rates. You'll also learn how to take customer feedback and use it to create marketing messages that resonate.Timestamps(00:00) - - Introduction (06:12) - - Peep's background and journey into marketing and conversion optimization (11:12) - - The inception of Wynter and the importance of messaging in B2B marketing (16:12) - - Strategies for effective messaging and the role of feedback (21:12) - - The significance of specialization in marketing (26:12) - - Building a brand and audience before launching a new product (33:53) - - Conversion optimization and copywriting (38:53) - - How to approach messaging for technical products and enterprise sales (43:53) - - Utilizing customer feedback to refine messaging strategies (48:53) - - Closing thoughts on the future of marketing and final advice for marketers Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

This week, Dave is joined by Brian Kotlyar. Brian leads Marketing and Growth at Hightouch and previously led teams at Sprinklr, Intercom, and New Relic. He shares his perspective onAligning revenue teams toward common goalsThe importance of an effective messaging strategyPrioritizing numerous ideas from CEOsA high-reward compensation approachTimestamps(00:00) - - Performance metrics and career motivation (06:29) - - Understanding customer needs (09:53) - - Personal growth and getting recognition (12:11) - - Aligning goals and compensation (15:53) - - Higher earnings through higher risk (17:36) - - Aligning compensation to reality (20:48) - - The supply chain stages and revenue generation (30:59) - - Product marketing and brand management (33:00) - - Creative messaging (39:03) - - Understanding the managers’ mindset in crisis (42:23) - - Challenges of managing a startup (44:16) - - Managing content effectively (47:29) - - Sales enablement (49:54) - - Becoming a valued expert and resource in a business (53:03) - - The unpredictability of creative inspiration Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Kelly Gordon and Matthew Kanter are marketing recruiters at Creative People and join Dave to share some insider strategies to help you land your next marketing job and make your next big career move.Creative People is a recruiting firm specializing in the Series A to Series D world and Matthew and Kelly bring in-depth knowledge of roles in B2B SaaS and marketing leadership. This conversation dives into advice on how to navigate the job search, understand your worth in the market, and effectively advocate for yourself during the hiring process. Topics include using LinkedIn for personal branding, negotiating job offers, researching compensation, and how (and why) to look without looking.Matthew and Kelly share insights on the nuances of recruiting, the importance of building personal connections, and how recruiters should approach hiring for roles that might be new to an organization. Throughout the discussion, they stress the importance of being proactive about career development, being honest about one's own job preferences, and how to ensure a potential employer's values align with one's own.Timestamps:00:00 Maximizing Your Career Potential.05:20 Navigating Career Transitions.09:08 Smart Career Moves: Assessing Company Fit & Interviews.11:24 Interviewing Insights: Evaluating Company Fit & Ideal Timelines.14:23  Importance of Efficient Hiring Process for Role Success.18:26 Candidates must embrace ambiguity and self-sufficiency.21:36 Emphasizing relationship building in career advancement.26:58 Career Focus and Motivation on LinkedIn.29:44 The importance of honest self-assessment for job seekers.31:05 Navigating Compensation Negotiations.35:52 Importance of honesty and negotiation in job offers.38:55 Importance of Effective Outreach in Job Recruitment.40:51 Connect with Matt and Kelly on LinkedIn. Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Why make an explainer video when you can make a rap anthem?Created and produced by Ding Zheng, featuring Jeff Porter (two Exit Five members).Learn more about Exit Five and join our community of thousands of B2B marketers:https://www.exitfive.com/

Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to CMO - and why Amanda enjoys being a team of one.00:00 - Webinar Promotion Without Links and Returning to Work After Maternity Leave.06:04 - The Emotional Impact of Parental Leave.08:40 - Navigating Career Paths in Marketing.12:10 - SparkToro's Audience Research Tool and Growth Strategy.14:31 - VP of Marketing at SparkToro: Managing Top-of-Funnel, Organics, and Events.19:11 - Rethinking the pursuit of status in business.22:10 - Contemplating financial gains and their true value.23:10 - Prioritizing time over extra income for happiness.29:26 -Transitioning from Consulting to Content Business: The Evolution of Exit Five.32:01 - The challenges and potential rewards of solopreneurship.34:16 - Navigating Hiring and Trust in a Small Team38:05 - Strategic Email Marketing at Sparktoro: Balancing Frequency and Impact.41:06 - Sparktoro's Email Strategy: Quality over Quantity and List Management Tactics.43:08 - The challenge of balancing marketing strategies.48:25 - Optimizing LinkedIn Strategy: Pinning Comments and Zero-Click Content.50:32 - Embedding Webinar Links in Blog Posts for Engagement52:53 - Closing Thoughts. Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Paul Roetzer is a marketing AI expert and educator with 20+ years of experience in the marketing industry. He is the founder and CEO of Marketing AI Institute, a media, event, and online education company that makes AI accessible, approachable, and actionable for marketers and business leaders. He is also the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business, a book that explores the impact and opportunities of AI on marketing.Paul shares his journey from building a successful marketing agency (PR 20/20) and being an early adopter of inbound marketing as HubSpot's first official partner to now today building the Marketing AI institute. Paul talks about why he's bullish on AI for B2B marketers and shares examples of how AI has streamlined tasks for his podcast, from scripting to content distribution. Check out the Marketing AI Institute's "AI for B2B Marketers Summit" coming in June.The conversation covers practical applications of AI in marketing, strategies for using AI tools effectively, and the broader implications of AI in the business world.00:00 - Introduction: Guest Introduction and Episode Overview01:30 - Paul Roetzer's Early Ventures into Information Products03:00 - Success with the Agency Academy and Course Series05:00 - Inventing a Point Pricing Model for Service Companies07:00 - The Decision Against Building a SaaS Product09:00 - The Importance of Building an Audience for Memberships/Courses12:00 - Paul's Journey into the World of AI15:00 - Establishing the Marketing AI Institute: Media, Events, and Education18:00 - Explosive Growth of the AI Introductory Class21:00 - The Emergence of ChaTGPT and Its Impact on AI in Marketing25:00 - Challenges Before AI Breakthroughs in Language and Image Generation28:00 - The Evolution of Paul Roetzer's Career and Focus on AI Literacy32:00 - Transitioning from Service Business to Content Membership Model35:00 - The Launch and Unexpected Success of the Podcast38:00 - Implementing AI in Podcast Content Strategy and Creation41:00 - The Significance of AI in Today's Marketing Landscape44:00 - How Enterprises Are Adapting to AI Tools47:00 - Practical Applications of AI in Marketing and Content Maximization50:00 - The "Smart Intern" Approach to Using AI Creatively53:00 - Paul Roetzer’s Tips for Utilizing AI Language Models Like GPT-456:00 - Discussing the Future of AI in Marketing and Business Operations58:00 - Conclusion: Final Thoughts and Upcoming AI Events Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Alex Minor is a podcast producer, video marketing strategist, and founder of Eye AM Media. Alex specializes in helping businesses harness the power of video content to reach their dream customers. Alex, originally from a music and audio engineering background, shifted his focus to the realm of video and social media as he started to work with clients and figure out what's working on YouTube, LinkedIn, TikTok, and other social media channels today.Key Topics and Timestamps from this episode:00:00:00 - Introduction00:01:15 - The significance of first impressions in video content00:02:30 - Alex Minor's transition from music to video content creation00:04:00 - Addressing misconceptions about video for businesses00:06:10 - Developing an effective video strategy00:08:20 - Revisiting and repurposing old content00:10:35 - Scriptwriting techniques for video00:12:45 - Overcoming "expert blindness" to create valuable content00:15:00 - Workflow management with Asana00:16:50 - The importance of a compelling opening hook00:18:30 - Cat discussion interlude00:19:05 - The crucial nature of the video script’s first line00:20:25 - Pros and cons of introducing oneself in short-form videos00:22:00 - Ideal length for short-form scripts00:24:15 - The power of conveying information in short videos00:26:30 - Recording techniques for seamless videos00:28:45 - The role of practice and memorization in short-form video delivery00:31:00 - Filming and editing times for creating perfect videos00:33:25 - Alex Minor on LinkedIn00:34:40 - Potential for a follow-up episode00:35:50 - Selecting the right social media platforms for content distribution00:38:05 - The concept of "being a broken record" in content delivery00:40:20 - Short form content challenges and strategic uses00:42:30 - Video podcasting trends and benefits00:44:45 - The evolving landscape of podcast distribution00:47:00 - Podcasting as a business strategy00:49:15 - Alternative podcast content creation strategies00:51:30 - Commentary podcasts and reacting to content00:53:45 - Ideas for generating content and using tools like Chat GPT Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more