FP&A Today

Annette DeYoung, Principal Solutions Consultant at Datarails, is an accountant-turned FP&A manufacturing leader. She has deep experience in leading finance teams at manufacturing companies including Berner Food and Beverage, Rockford Products, Fairbanks Morse Engine, and JL Clark. It was at JL Clark, as Director of FP&A, that Annette implemented FP&A Solution, Datarails to mop up inefficiencies and end drain all-late night sessions at the finance department— she  liked the product so much she ended up joining the company and has since spoken to more than 1000 FP&A professionals seeking to love FP&A again by removing tedious repetitive processes. In this episode  Why I fell in love with manufacturing and finance over my career  How creativity drew me from accounting to FP&A Why a hard-coded accountant attitude was difficult to reconcile with more creative FP&A  How to create finance business partnerships on the manufacturing floor  Why I brought Datarails into my finance team at JL Clarke  The future of Excel in FP&A Is finance (finally) making a move with AI?  The power of getting out of your comfort zone in finance  Connect with Annette on LinkedIn: https://www.linkedin.com/in/ahdeyoung/

Craig Barry has held senior finance roles at some of the most iconic companies in tech and entertainment, including LinkedIn, Pixar, Lucasfilm, and Electronic Arts. At LinkedIn, he led central forecasting, supported more than 10 acquisitions, and played a key role in the company’s integration with Microsoft before becoming Head of FP&A at BioRender- building FP&A from the ground up helping the company scale ARR from $18 million to $50 million. Now Barry is principal consultant at ClearSightIQ. In this episode  My winding road to strategic finance  Junior FP&A Analyst position at Electronic Arts as my first break  Cost center focus in creative industries at EA with $3b sales LucasFilm (pre-Disney) run as a sole proprietorship by George Lucas  Pixar head of finance for their Canadian operations and production planning  LinkedIn and focus on “revenue, revenue, revenue” FP&A focus on modeling for acquisitions at LinkedIn and “virtual” P&Ls Strategy for building out FP&A from scratch at BioRender  My fractional CFO life 

Mike Dion works at a Fortune 100 company. He has previously worked as a finance leader at Verizon-as well as startups and as a mentor to  enterprise giants to scrappy startups—unlocking tens of millions of dollars in value across industries like Entertainment and Telecom.  He does this through Mike’s F9 Finance:  a no nonsense website and newsletter (with 20k subscribers) passing on the skills that have accelerated his career, providing a guide to new tools (based on his experience automating 100,000 hours of labour) and secrets to promotion. He tells Glenn Hopper: “Three things, increasing revenue, decreasing expenses, and making your leaders look good. Those are the three things that move your career, not the reports, not the forecast tools to get to that.” In this episode  Passion in media and entertainment  putting in our first consolidated planning system At Verizon starting a center of Excellence (after facing a situation where 40 VPs wanted 30 decks based on Excel files    Lack of approachable finance content: introducing Mike’s F9 Finanance    Secrets to dynamic modeling and scenario planning  3 Ways teams are getting overwhelmed with forecasts   Better prompting and my relationship with AI A completely new answer for Fave Excel Function F9 Finance: https://www.f9finance.com/  F9 Finance YouTube: https://www.youtube.com/@f9finance

FP&A Today goes on the road!. Our host city is Boston and the historic Harvard Club with an audience of Boston CFOs and FP&A leaders. Our first live recording sees an all-star panel of Jack McCullough, CFO Leadership Council, Michael Bayer, CFO of Wasabi Technologies, Cathy Yang, CFO Trexon.  By way of background, Jerome Powell, the chair of the Federal Reserve, talked of “remarkably high” levels of economic uncertainty. “I don’t know anyone who has a lot of confidence in their forecast,” he said. FactSet, a financial-data firm, found that over half of the companies in America’s S&P 500 index cited tariffs in their earnings calls—more than in any other time over the past decade. In this episode we probe how finance executives can navigate today’s complex geopolitical and technological landscape including:  The ROI of a CFO AI Strategy   How to navigate as a financial leader with tariffs and trade tensions Trexon’s Experience navigating tariffs affecting 12 business units and 16 sites Tech and AI’s role in enhancing supply chain visibility  Pricing increases for customers due to tariffs and navigating that from the CFO’s Office  Back to work or not for finance teams? The future of accounting

Shannon Nash is a chief financial officer, board director, investor, attorney, filmmaker, and CPA. She sits on the boards of Net Scout systems, Lazy Dog restaurants, and Sofi Bank, and most recently was CFO at Wing, the Alphabet-owned drone delivery company, and one of the hottest companies in the US. Here, she reveals the secrets FP&A professionals need to know about presenting to the Board and how to turn numbers into a narrative to advance to CFO and beyond Explaining the power of the Board to shape a company’s strategy The finance of film-making and my experience making a major new documentary  The power of  FP&A in securing $150 million in funding at Reputation.com   Presenting to boards -what drives us crazy How improv training unexpectedly revolutionized her executive communication style Connect with Shannon on LinkedIn https://www.linkedin.com/in/shannonknash Watch On Board documentary: https://vimeo.com/ondemand/onboardthefilm

CEO and Principal Analyst at Amalgam Insights, Hyoun Park helps CIOs & CFOs create the ROI and strategic business cases for better AI and IT FinOps. He is also host of the weekly podcast, This Week in Enterprise Tech. In this episode Hyoun discusses some of the quick AI wins for finance departments. My journey Starting as a CRM administrator to analyst  Cloud spend getting out of control (unexpected cloud bills for $20m!) AI use cases: invoices, contracts, billing and spending contracts (dealing with 1000 software contracts) and reconciliations Agentic AI and uses in Finance  Zero based budgeting and Forecasting in the AI age  ROI for AI investment People who will lose their jobs in AI in finance vs those who will survive   My futurist prediction  Connect with Hyoun on LinkedIn: https://www.linkedin.com/in/hyounpark/ Host of weekly podcast, This week in Enterprise Tech: https://www.buzzsprout.com/2319034  http://www.amalgaminsights.com/

With nearly 300k subscribers on YouTube, Bill Hanna’s weekly videos on The Financial Controller Channels provide his audience with lessons over a 15-year career in Auditing & Corporate Accounting. He provides inspiration and practices in accounting and finance through his videos and courses “Designed To Save You Years of Learning” (as one reviewer wrote “I have learnt more with you than 3 years studying accounting and finance”). In this episode: How I stumbled into accounting  Lessons in accounting leadership  The power of mentoring teams about mistakes I make FP&A vs controller  The accounting crisis affecting the CFO’s Office   My accidental influencer journey  Bringing practical explanation of concepts through one company followed across the course The accounting concepts needed to get to CFO Having a wife who is also an accountant  Being a Mac user using Excel  LinkedIn: https://www.linkedin.com/in/bill-hanna-cpa-7653a851/ YouTube channel (Financial Controller) https://www.youtube.com/@TheFinancialController Courses: https://controller-academy.com/

Today’s guest is perhaps the leading CFO name in data and analytics, the ex-CFO of Tableau and DataRobot. Now as Founder & CEO at Caliper, Fletcher draws on over a decade of executive experience at the intersection of finance and analytics. At Caliper, his mission is transform cloud cost and usage data into actionable insights In this episode Fletcher discusses  The relationship between analytics and the CFO Subscription, net dollar retention, customer retention, and annual recurring revenue as key metrics  Getting from CFO to CEO and the learning curve  How we rely on AI and predictive ML and seasonal patterns to find anomalies Getting to base analytics and starting in AI Challenges and waste with cloud and holding engineers accountable The opportunity to  save 30% on cloud spend Moving from Excel to Google Sheets Connect with Damon LinkedIn: https://www.linkedin.com/in/damon-fletcher-bb8a6614/ https://calipersoftware.ai

Walmart, Kraft Heinz, Blue Rock Therapeutics, and the Four Seasons hotels are just some of companies that  regularly invite Ron Monteiro to coach their finance teams in storytelling. But Ron’s success followed decades of fear in presenting and public speaking in FP&A settings. Starting in accounting at Hitachi (“Ron Monteiro: “it was actually the only job I could get”) the CPA and CMA was inspired by a manager who gave him direction and mentorship doing FP&A as Kraft, as well as work over a decade in daily overcoming his debilitating fears. Now he delivers a playbook to teams across the world where finance is “expected to be at the table, not just tactically, but strategically.”Ron is also the author of a new book: Love Mondays which draws on his experience and interviews with finance leaders.   In this episode  Fear of public speaking I’ve carried through my life  Kraft Foods and a leap of faith from my manager 15 years at Kraft with 7 jobs and five promotions including FP&A manager, analyst and director  Transforming Kraft FP&A into strategic value: Kraft Singles and “Getting Our Shit Together” meetings Brendan Flynn’s leadership of finance at Kraft developing future finance leaders  The downward trend of FP&A post 3G Capital’s buyout  CPG and the essential metrics  Learning what you can do to grow – listening tour as business partnering and putting your hand up Love Mondays! A Proven Process to Bring Joy Back Into Your Work Week and Life Paperback by Ron Monteiro https://www.amazon.ca/Love-Mondays-Proven-Process-Bring/dp/B0DPMTVYY3

“Consolidation. A  lot of people don’t know exactly what it is. They think that it’s just an aggregation of numbers. Like you just add numbers, but it’s more technical than that. Most of the time when we are talking about consolidation, it’s international big groups that have subsidiaries around the world. Consolidation is the process of converting those financial statements normally built locally, because they have to be compliant with the local requirements and be compliant with the GAAP of the group.” Charaf Bourhalla has been Head of Consolidation at Nestle Skin Health, Vimian Group and Edify Investment Partner.  He holds several key certifications, including the FMVA from CFI, ACCA with a focus on IFRS, and the PMP from PMI. His posts on LinkedIn reach millions of people explaining complex topics simply such as IFRS 10 – Consolidated Financial Statements, AS 16 – Property, Plant and Equipment and AS 1 – Presentation of Financial Statements. In this episode: From years of struggle, to Kimberly Clarke as a reporting analyst to entering a pharma company as business controller  13-year tenure as a consultant developing a deep understanding of IFRS, USGAAP, French GAAP, and IPSAS,  3 Jobs as Head of Consolidation including Nestle Skin Health with 70 subsidiaries around the world Simplifying complexities of financial consolidation and non financial KPIs Secrets to working with FP&A for consolidation and forecasting and building a mid-term plan Continual training for teams in subsidiaries  Technology and complexity changing the consolidation game How Charaf called in when a company found itself consolidating more than 70  legal entities using Excel Not to pick consultants with partnerships with only one provider  Connect with Charaf on LinkedIn: https://www.linkedin.com/in/charaf-bourhalla-04760a1b/

Grab a beer and listen to this special episode. We are joined by Pavels Cvetkovs FP&A director at Carlsberg Group who reveals the formula of FP&A at the famous brand. Carlsberg was founded in 1847, has 140 brands, and 30,000 employees – and FP&A is core to their success, says Cvetkovs. In this episode: How my career in the Big Four (and audit) served as “finance military school”  Moving from business controller to FP&A The essence of Carlsberg – innovation in brewing and sustainability  Distinct shareholder structure at Carlsberg run by Carlsberg foundation  What’s so special about the beer and beverage industry and our FP&A practices  Power of inventory management, sales seasonality, and supply chain and cost planning in brewing  Forecasting and planning and achieving highest levels of collaboration  FP&A set up and management of 10-20 KPIs at Carlsberg  Business partnering as a mindset at Carlsberg  Visiting sites in operations at Carlsberg  Biggest challenges overcome in budget season Refining my financial modeling skills Follow and connect with Pavels on Linkedin: https://www.linkedin.com/in/pavels-cvetkovs-471b231a  

Alex Edmans is a professor of Finance, non-executive director, author, and TED speaker. He is regularly interviewed and writes for WSJ, Bloomberg, BBC, CNBC, CNN, ESPN, Fox, ITV, NPR, Reuters, Sky News, and Sky Sports. He was previously a tenured professor at Wharton and an investment banker at Morgan Stanley.  In this episode we talk to Alex about his new book “May Contain Lies: How Stories, Statistics, and Studies Exploit Our Biases – And What We Can Do About.  He is also a co-author of the classic text book,  “Principles of Corporate Finance” and top business book (his first book) Grow the Pie, How Great Companies Deliver both purpose and Profit. His Ted Talk on what to trust in a post truth world has alone been viewed nearly 2m time. So many thought-provoking takeaways for anyone in FP&A!  Leaving Morgan Stanley to become a professor of finance Why I give Ted Talks rather than just publishing research  How CFOs and FP&A leaders can think about purpose  Is ESG a tick-box exercise for finance? How FP&A and finance leaders can check their biases  How you can control your addiction to bias Silicon Valley Bank and why financial models were affected by bias  Follow Alex on LinkedIn: https://www.linkedin.com/in/aedmans/ Links to Alex’s new book: May Contain Lies: How Stories, Statistics, and Studies Exploit Our Biases―And What We Can Do about TED: What to trust in a “post-truth” world

Over the last 12 years, Jason Hershman led financial planning & analysis at successful, hyper-growth companies in the sports arena.  But his career started as a ballboy at the Philadelphia Eagles. It was a  job he spent months pursuing at 14 years old. This experience taught Jason a key lesson. He says: “things that seem out of touch, out of reach are not, it just takes a little hustle, a little effort.” This attitude has stayed with him as he has led multiple finance teams and embarked on everything from redesigning the chart of accounts, owning  the month-end close, building financial models from scratch, raising millions in equity, renegotiated debt, to IPOs. Finance highlights included leading the $400 million sale of Appetize, a B2B SaaS business in the sports industry (Appetize is the software provider for all of the MLB, NFL, NBA, NHL stadiums as well as theme parks such as Six Flags, Disney, and SeaWorld).  After this, Jason launched his own fractional CFO business, Point FP&A, providing FP&A to some of the most exciting companies in the sports industry. He has the luxury of turning down clients who are not in the sports world. In this episode: The Philadelphia Eagles as a ballboy for 5 years – things that are out of touch are not  Learning accounting and FP&A on the job in my first online retail startup in New York – which eventually became public  Getting hired at sports startup Appetize (B2B SaaS)- combining my passions for sports and finance + getting to exits  The power of rebuilding a financial model as central to my career  Going to market as a sports FP&A fractional CFO at  Point The ideal balance and differences between accountancy and FP&A Secrets to rebuilding the financial model  Being honest on my journey with AI and FP&A Connect with Jason on LinkedIn Check out Point at www.pointfpa.com 

Evgenia Elezova, Head of Regional Finance, Lindström joins us to talk about FP&A and finance transformation at the 175-year old textile giant.  Helsinki-based Lindström is one of Europe’s leading textile service companies employing over 5000 people in Europe and in Asia with turnover of 496€ million in 2022. Elezova herself has transformed the finance function during 14 years, during which time she’s driven M&A initiatives, to leading finance projects. Highlights include a two year development program for business controllers at Lindström, designed to move finance from back office roles to strategic co-pilots for management.  In this episode:  Being responsible for M&A Due diligence and integration  Experience in successful M&A Business Partnering at Lindstrom Focusing on future scenarios   HowControl assists strategy at Lindstrom  Our two-year long finance training Lindstrom Finance Business Development Program Moving from back office in finance to having impact on business  Lindstrom’s approach to budgeting/target setting  Core KPIs in a global textile company  Seeing change in controller work  Coaching finance leaders Connect with Evgenia at https://www.linkedin.com/in/evgenia-elezova-513ba12/

Jarad Backlund is VP of FP&A at JFrog, a DevOps platform streamlining software development and delivery. In this episode Jarad provides frank insights and lessons from over 18 years of experience in FP&A spanning Apple, Google, and Facebook (as well as at bootstrapped startups). From overseeing multi-billion dollar capital projects to leading finance at cutting edge startups, he reveals his secrets to  building top quality FP&A teams, bringing strategic insights and creating a builder mentality. In this episode:  My journey from failing as an architectural major to FANG FP&A  Canned reports vs the ability to create new processes and systems  Facing an “impossible” project at Facebook/Meta The skill needed to win an interview for FP&A at a FANG company From Bootstrapped FP&A to billion dollar companies  Raising the cap on Apple Care Products helping it become a $2billion+ business Clean data and analytics   LLMs contextual awareness and FP&A Skills and education in the age of AI  Becoming a builder in finance How VLookUp almost cost me a job  Connect with Jarad Backlund: https://www.linkedin.com/in/jaradbacklund/

I speak with Anna Talerico, the CEO of CFI, a powerhouse provider of training and productivity tools for finance and banking professionals (serving 2m finance professionals, offering 5,000 on-demand lessons and 200 courses) including the famous – including the famous Certified Financial Modeling & Valuation Analyst (FMVA®) accreditation. She is also CEO of Macabacus, a top  enterprise productivity add-in on for finance teams.  In this episode: why anyone can be a world class financial analyst  leveraging technology to democratize education at CFI.  Giving finance leaders “Desk Ready Skills” from financial modelling to AI cryptocurrency and risk management (and what’s hot right now) CFI acquiring Macabacus and the opportunities and challenges of being a dual CEO over 2 companie How Excel remains the backbone of finance  Are you losing sleep over the AI revolution in finance? Basics of coding in finance  Best courses to stay relevant in finance and ride the wave of AI

“I transitioned into FP&A when I realized that it wasn’t just about crunching the numbers, it was more about telling a story and trying to influence the future. Working with Fortune 100 companies has given me the fantastic platform to leave transformative projects in finance, procurement, and supply chain. I saw firsthand how FP&A acts as the strategic backbone of any type of organization” – Enrique Rodriguez, Finance Director, Walgreens Boots Alliance   Enrique Rodriguez is a multilingual finance director and business leader. With more than 15 years of experience in Fortune 100 companies, he has worked collaboratively with global functions directing FP&A, accounting and treasury teams. He’s headed finance departments overseeing $7 billion in annual spend and managing operational budgets of up to $750 million in billion dollar business units and is a passionate believer in Zero Based Budgeting revealing how he implemented this – despite challenges. My background in Guatemala  When I realized it is not just about crunching the numbers  FP&A as the backbone of the institution  Main financial metrics bio biopharmaceutical companies, medical devices, and healthcare companies How FP&A departments are set up at the companies you worked for – and the philosophy and the outputs expected from FP&A producing outputs like dynamic scenario planning and  specific KPI dashboards  guiding decisions at the highest level. Zero based budgeting – the why and how of our experience  Biggest challenges I have seen in budgeting in my career – managing budgets during a turnaround How finance business partnering has changed in my career  The problem solving aspect of FP&A The opportunities and challenges of fast-growing technology  Saving $8million on inventory write-off in a country on a health product  Financial Executives International (Chicago) The power of a great mentor and books: Hit Refresh Satya Nadella (Microsoft) and Shoe Dog (Joe Knight) supporting a procurement organization in, in an early level of maturity – my toughest challenge  Index Match – more flexible and scalable for complex analysis  Connect with Enrique Rodriguez on LinkedIn: https://www.linkedin.com/in/enrique-a-rodriguez/

Lindsey Martens, VP Finance at fintech company, Valera (Formerly PSCU/Co-op Solutions) talks about her transition from accounting to finance- and how she manages a remote FP&A team that has business partnering and storytelling at its heart. “Business partnering is my favorite thing about FP&A” Martens says, “I love being the translator. I think of myself as taking all this data, accounting data, and then all these other sources that come into it, and I’m packaging it up in a way that is very digestible by the rest of the organization, especially the leaders who are making decisions.” In this episode: Making the pivot to FP&A – why and how  Starting off in coding and the link to FP&A  My career at Valera (ex Co-Op solutions)- a fintech leader with clients that are credit unions  Opps and Challenges of managing a remote FP&A Team  Small talk at the beginning of meetings (not so small)  Using rolling forecasts at Valera  Challenging budget experiences  Why business partnering is my favorite part of FP&A My biggest FP&A success: rooting out the source of at “rise” in profits Storytelling in finance  My biggest mentors and what they taught me about management My biggest mistake and how it still leaves me shaking  Favorite Excel Function Connect with Lindsey on LinkedIn: https://www.linkedin.com/in/lindseymartens/

In more than 12 years at PepsiCo Tariq Munir, has held roles including FP&A Manager, Head of Integrated Business Planning, Head of Finance Supply Chain, and more recently APAC Finance Transformation Lead (based in Australia) delivering Financial Planning process simplification. This included founding the first-ever APAC Finance Digital Academy to build a digital mindset and culture. Tariq is sought out as an international keynote speaker and is a regular columnist for CFO Magazine ANZ, sharing insights on digital trends, strategies for digital resilience. In this episode: • Running digital transformation at large companies • The opportunities and challenges in your data • Core problems faced by finance teams including transactions • The big headache AI is causing for finance teams • M&A and AI Transformation • retrieval augmented generation (RAG) and plugging into external data source for your organization • Framework and governance for digital transformation

Laurynas Zabulis, CFO at Nord Security, is playing a starring role at one of Lithuania’s most famous success stories. Cybersecurity unicorn, Nord Security, went from being bootstrapped to a $3billion valuation in 12 years. Laurynas became CFO after a stint at Surfshark (which  merged with NordVPN in 2022). His achievements at NordSecurity include leading the first funding round for $100m – technically a “seed” round he says  (unusually the bootstrapped enjoyed revenues of over $100m when it approached investors). Laurynas is also building a purpose-driven finance team of 90 talented people across the department to deliver a “forward looking finance function” that propels growth at the leading startup. Laurynas has set out a powerful mission for FP&A whose vision to “earn respect from stakeholders at the company”, “have a seat at the decision-making table”, and use data and detailed knowledge of growth drivers to “make strategic decisions that drive our business”. In this episode: Moving back to my home country of Lithuania, from London. after success in investment banking (and not listening to those who tried to talk him out of it)  Battling the “negative connotations” of VPNs when talking to investors and and building conviction around the management and culture of the company  Bringing finance to strategic decision-making at the company including  a CFO tech stack focused on “availability of data and of analytics in a more timely fashion” Investing in building finance relations with stakeholders in the company (from engineers to product development) Building a finance team of 90 people based on data, tech, and stakeholder engagement FP&A analysis powering painful decisions to sunset certain products  Our FP&A team structure at Nord Security and the results we expect Benefit of working with founders and the culture this provides The Lithuanian tech ecosystem and finance opportunities  Connect with Laurynas on LinkedIn: https://www.linkedin.com/in/laurynas-zabulis-0206333/