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Description
Founder’s Story” by IBH Media isn’t just a show—it’s a mission. We spotlight extraordinary, iconic, and undiscovered entrepreneurs who’ve built, scaled, and led with purpose. From tech titans to tenacious underdogs, every episode dives deep into the resilience, creativity, and grit that define true leadership.You’ll hear from household names like Gary V, Codie Sanchez, Rob Dyrdek, and Tom Bilyeu—but just as often, you’ll meet the unheard founders doing remarkable things the world needs to know.This is where raw conversations meet real impact. This is Founder’s Story—where the heart of entrepreneurship beats.
235 Episodes
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Arthur Chang, a veteran tech executive and CEO of PanTerra Networks, joins us to talk about the evolution of business communications, why the future is all-in-one, and how AI—done right—frees humans to be more creative. He also shares the leadership values that helped him scale PanTerra into a cutting-edge AI-driven platform.
Key Discussion Points:
Building PanTerra around long-term vision, not trends
Why Streams.AI is built to do it all (and why that matters)
Using AI to assist, not replace, human creativity
Balancing founder life without burning out
How to stand out in a world of 5,000 competitors
The "refine over time" mindset behind great decisions
Takeaways:
Passion is fuel—but balance keeps you in the game
Don’t wait for perfect decisions; make good ones and improve
AI won’t take your job, but it might take your repetitive tasks
Founders should stop chasing trends—and breathe
Closing Thoughts:Arthur Chang proves that visionary leadership is about patience, passion, and evolving with purpose. His story reminds us that the best businesses solve old problems better—by listening more than they talk.
Ken and Connor Mahoney, the father-son team behind MahoneyGPS, to unpack three decades of experience navigating Wall Street. They talk market cycles, the AI boom, crypto hype, IPOs, and why compound interest might still be the greatest secret weapon in investing.
Key Discussion Points:
How Ken built a 36-year Wall Street career and stayed relevant through market upheavals
Why AI is still in the early innings—and where institutional money is flowing now
The psychology of crypto and why Gen Z sees it as more than an asset class
Father vs. son: generational differences in investing mindset and portfolio strategy
Why dividend stocks may no longer be the answer for retirees
The future of the dollar, global currencies, and where to stretch your money
Their daily newsletter and media presence across CNBC, Bloomberg, and Fox
Takeaways:
Great companies don’t just survive—they reinvest, grow, and reward shareholders
Compound interest is still the most powerful (and underused) investment tool
Technology is the new infrastructure—and the market rewards those who keep up
Crypto remains a high-risk, high-reward trading vehicle—not yet a true currency
The U.S. dollar still reigns, despite temporary global shifts
Closing Thoughts:Ken and Connor Mahoney are living proof that timeless market wisdom and forward-thinking strategy can coexist. Whether it’s riding the AI wave or challenging traditional retirement investing, they’re rewriting the rules while staying grounded in discipline and data.
Charles Gaudet shares the unfiltered reality of entrepreneurship—from selling crayon drawings at age 4 to building and losing businesses, surviving financial ruin, and finally scaling Predictable Profits into a go-to resource for high-growth founders. He breaks down the mindset that helped him thrive in “bad” economies, why personal branding matters more than ever, and what separates strategic entrepreneurs from the rest.
Key Discussion Points:
Why downturns are actually fertile ground for rapid growth
The “I see you everywhere” strategy for demand creation
Building both a company and founder brand for exponential visibility
From land development to algorithmic trading: his surprising path to success
Mental clarity, fitness, and the birth of Founders Fuel
The one moment he almost gave up—and the breakthrough that followed
Takeaways:
A bad economy punishes average thinking—and rewards strategy
Brand visibility isn’t vanity; it’s leverage
Entrepreneurship isn’t for the faint of heart, but those who persist win
Your energy and mental sharpness are your most valuable assets
Closing Thoughts:Charles reminds us that every setback can be a setup—if you have the grit to keep going. His story is a masterclass in resilience, strategic marketing, and building a brand that customers trust and remember.
Dr. Charles Ruotolo is more than a surgeon—he’s a systems thinker reshaping how we experience healthcare. In this episode, he shares how he built Total Orthopedics & Sports Medicine into one of the most respected orthopedic practices in the New York metro area, while leading innovation in urgent care access, AI integration, and patient-centered longevity services.
Key Discussion Points:
Why most injuries after 40 stem from one overlooked mistake
The mindset, repetition, and humility behind surgical mastery
Building Total Orthopedics & Sports Medicine like a five-star hotel
The strategic rollout of Total Ortho Express urgent care locations
How AI and virtual surgery are transforming the operating room and front desk
Creating Total Wellness: a proactive center focused on aging and vitality
Lessons on scaling a physician-first, patient-obsessed practice
Takeaways:
Repetition and outcome-tracking are what separate good surgeons from great ones
A thriving practice puts physician well-being and patient experience at the center
The best business moves in healthcare are often the most human ones
Technology should empower—not replace—the doctor-patient relationship
Closing Thoughts:Dr. Ruotolo isn’t just treating injuries—he’s building a new healthcare model from the ground up. One rooted in empathy, speed, innovation, and trust. In a world of waitlists and red tape, his work is a blueprint for how medicine can—and should—evolve.
Justin Hai breaks down the real cost of burnout, sleep deprivation, and chronic stress—and how one overlooked hormone, cortisol, might be sabotaging your energy, motivation, and even relationships. As the co-founder of two breakthrough health brands, Justin shares the science behind stress, why sleep is the foundation of everything, and how Rebalance Health is helping thousands reset their biology.
Key Discussion Points:
Why cortisol is the “master hormone” nobody’s talking about
The hidden connection between stress, low libido, brain fog, and poor sleep
How tech addiction is warping our circadian rhythms and emotional resilience
The neuroscience behind Rebalance’s lozenges—and why most supplements fail
Sleep hygiene secrets from someone who wakes up at 4:30 AM
Why Gen Z is struggling with intimacy and identity in the age of constant dopamine hits
How hormone imbalance mimics burnout, depression, and relationship disconnection
Takeaways:
Chronic stress isn’t just mental—it’s chemical
Sleep is where your hormones are made; protect it like your life depends on it
Physical touch and simple routines can radically lower stress
Most supplements don’t absorb—Rebalance Health is designed to fix that
Success means nothing if your biology is working against you
Closing Thoughts:Justin Hai’s journey is a wake-up call to founders and high performers stuck in survival mode. Through Rebalance Health, he’s offering more than supplements—he’s offering a blueprint to reclaim your biology, your energy, and your life.
Lesley Ray, a classically trained violinist turned visionary designer, who’s blending neuroscience, wellness, and AI to create responsive, emotionally intelligent homes through her company BrainHome. From scent-triggered slumber routines to lighting that aligns with your brainwaves, Lesley is redefining what interior design can do—and who it’s meant to serve.
Key Discussion Points:
Why traditional design ignores most of our senses—and how that impacts our well-being
How AI and neuroscience are reshaping architecture and interiors
The science behind scent, light, sound, and sleep quality
How a childhood of musical performance helped Lesley understand human emotion
BrainHome’s bedroom installations that adapt to each user’s stress and sleep cycle
The challenges of designing for multiple brains in shared spaces
Future possibilities: from personalized hotels to environments that prevent disease
Why every home could (and should) function like preventative medicine
Takeaways:
Smart homes can do more than automate—they can heal
Environment is one of the most overlooked drivers of health
Design should reflect how we live, think, and feel—not just how we want things to look
The future of wellness is multisensory, personalized, and built into your walls
Innovation happens when you mix disciplines—like music, science, and architecture
Closing Thoughts:Lesley Ray is showing the world that a home can be more than a shelter—it can be a sanctuary wired for your emotional and physical well-being. With BrainHome, she’s turning visionary ideas into real-world change, proving that when you design with empathy, intelligence, and science, your home doesn’t just reflect who you are—it supports who you’re becoming.
LaToya Jordan, a former attorney, and Brianna Shelko, an award-winning musician and entrepreneur, to talk about founding Marble Wines—a brand born out of frustration, fueled by purpose, and designed to reflect the women who drink it.
Key Discussion Points:
Why the wine industry lacked female representation
How they turned past careers in law and music into wine entrepreneurship
The unexpected challenges of distribution and brand visibility
Why Marble’s red blend is a “transitional wine” for first-time red drinkers
The power of seeing your reflection—literally—on the bottle
Building a community of women through events, wine tastings, and storytelling
The unique bond between two co-founders from different generations and backgrounds
Takeaways:
Don’t wait to be included—build what’s missing
The best businesses start from genuine relationships
Authenticity resonates more than perfection in branding
Representation isn’t just visual—it’s experiential
Start small, connect deeply, and let the product speak
Closing Thoughts:LaToya and Brianna are redefining what a wine brand can be—rooted in identity, friendship, and fearless ambition. Marble Wines is more than a label; it’s a mirror for the women it serves.
Scott Alldridge reveals the hidden threats facing modern businesses—and why most founders are wildly unprepared. With two decades leading cybersecurity innovation and a hit book series under his belt, Scott explains how hackers are evolving faster than ever, why even small businesses are prime targets, and the crucial steps leaders should take to protect their companies.
Key Discussion Points:
Why most companies fail in under 10 years—and how Scott stayed relevant for 20+
How cybersecurity threats have evolved since the dot-com era
The real reason ransomware attacks are skyrocketing (and how they now have call centers)
Why AI is both a powerful defense—and an even scarier threat
The #1 myth small businesses believe about cybersecurity
Behind the scenes of writing a bestselling IT book series
How to apply “zero trust” models and build truly unhackable systems
Takeaways:
If you think you’re “too small” to get hacked—you’re the ideal target
Real cybersecurity isn’t flashy; it’s layered, boring, and critical
Assume you’ll be breached—then plan accordingly
Selling a bestselling book isn't about becoming an author—it’s about creating an ecosystem
Closing Thoughts:Scott's story is a powerful reminder that protecting your business starts before the attack—and that founders who ignore cybersecurity are playing with fire. Whether you're a startup or a global brand, the threats are real. The good news? So are the solutions.
Fontine Da Luz—a rising force in the real estate world who began closing deals at 17 and now commands an empire fueled by millions of social media views. She’s not just selling homes—she’s turning followers into clients and laughter into leads.
Key Discussion Points:
How Fontine turned a marketing failure into a viral breakthrough with her comedy character “Ling Ling”
Why entertainment beats education in today’s content-driven market
The psychology behind analogies, relatability, and storytelling in sales
What business owners get wrong about social media—and how to fix it
The systems she built to turn DMs into deal flow
Scaling a global client base without paid ads
How she plans to retire by 25 while moving into large-scale commercial deals
Takeaways:
Humor isn’t a distraction—it’s a strategy
Authenticity wins over perfection in marketing
Systems turn attention into revenue
Your personality can be your biggest brand asset
Most people won’t believe in you—until they see it working
Closing Thoughts:Fontine Da Luz isn’t just building a real estate business—she’s rewriting the playbook for digital-age entrepreneurship. Her story proves that bold risks, raw authenticity, and a well-timed punchline can be more powerful than a polished pitch.
Victor Boechat de Carvalho built GlideScale as a university student, challenging the outdated structure of affiliate marketing. In this episode, he breaks down why traditional affiliate models are broken and how his team rebuilt the system to be universal, efficient, and fraud-resistant.
Key Discussion Points:
Why most affiliate platforms are built on bloated, insecure infrastructure
How GlideScale automates instant payouts and slashes fees
The tech breakthrough behind universal compatibility
Why brands and affiliates are both winning with his model
How GlideScale validates real traffic before paying affiliates
Takeaways:
Disruption often starts with questioning what feels “normal”
Building for universality can unlock massive scale
Trust and automation are the future of digital marketing platforms
Closing Thoughts:Victor's story is a reminder that real innovation doesn't just improve a system—it reimagines the foundation. GlideScale may not just fix affiliate marketing—it may redefine it.
Chris Newlands turned a shower thought into Spelfie—one of the fastest-growing apps of all time. Now, with Space Aye, he’s building the Google Maps of the future—live, in real-time, from space. In this episode, he shares how he navigated pandemic disruption, secured global patents, and built a platform that could reshape industries from logistics to disaster response.
Key Discussion Points:
The origin story of Spelfie and how it reached the top 10% of global app downloads in one week
How Space Aye aims to be “Google Earth Live”—combining satellite imagery with IoT and AI
The real-world use cases: from wildfire tracking and search & rescue to anti-poaching and supply chain optimization
Securing patents across the U.S., China, Japan, and Europe—and why that matters
The privacy dilemma and how Space Aye balances innovation with global law
What the former head of Google Maps said about Chris’ work—and why he joined the team
Takeaways:
Big ideas can come from anywhere—even the shower.
Real-time space data isn't sci-fi—it's here, and it could transform entire economies.
Solving massive problems (like climate disasters or global shipping inefficiencies) is no longer a dream—it’s a business plan.
Closing Thoughts:Chris Newlands reminds us that some of the most powerful innovations start with a simple question: What if we could see the world exactly as it is—right now? Space Aye may just be the 26th human capability, and Chris is the founder bold enough to launch it.
Laura Inamedinova, one of the most influential women in Web3. From her accidental entry into Bitcoin during college to leading investments at Gate Ventures, Laura shares unfiltered insights into crypto, venture capital, and what most founders get wrong when pitching investors.
Key Discussion Points:
How Laura’s curiosity in college led to early Bitcoin investments
Why being early in an immature industry gave her an unfair advantage
The biggest mistakes crypto founders make when raising capital
How VCs actually think—and what they look for in a pitch
Why personal brand is both a superpower and a liability in VC
The tension between real utility and hype in token-based projects
How to pitch in 5 sentences or less and actually get a callback
Takeaways:
Entering an immature industry can fast-track your expertise—if you're willing to take risks.
Most founders pitch dreams. Investors want clear paths to 10x returns.
“Being cheaper or faster isn’t a competitive edge. It’s just noise.”
Want funding? Don’t tell your life story. Share your token model, GTM plan, and why your cap table matters.
Closing Thoughts:Laura leaves us with a reminder: if you're serious about raising from top crypto VCs, do your homework and respect their time. The best pitches are clear, specific, and relentlessly focused on how everyone wins.
Brent and Josh lost their jobs during the Great Recession, they didn’t plan to start a business—they just needed to pay the mortgage. What began with goat milk soap made at their dining room table has become Beekman 1802, a cult-favorite brand with over 60 million bars sold. In this episode, they unpack how desperation, kindness, and slow, intentional growth led to one of the most beloved product-first companies in America.
Key Discussion Points:
Why losing their jobs became the best thing that ever happened to them
The early years: no salaries, no investors—just grit and goats
How QVC and The Amazing Race helped them master storytelling
The “51% rule” that saved their business—and their marriage
The problem with chasing unicorns vs. building sustainable ladders
How they define success—and why they don’t keep moving the goalposts
Why the best founders think like owners, not fundraisers
What happens after the exit—and how kindness became their legacy
Takeaways:
Kindness is a business strategy—start there
You don’t need VC to build something real
Your brand should feel like love, not hype
Set your own success metrics—and protect them
Closing Thoughts:Brent and Josh didn’t start Beekman 1802 to build a unicorn—they started it to survive. What they built instead was a brand powered by community, trust, and relentless kindness. Their story is a reminder that in business (and in life), doing the next kind thing can take you further than you ever planned.
Nina Ythier, after 20 years working inside broken systems, turned rejection into redirection—founding MindSpeak Inc., a therapy practice redefining mental health care through real-world, person-first solutions. In this episode, she shares the power of creative healing, why ego-free hustle matters, and how nontraditional care is changing lives.
Key Discussion Points:
Why “graduating” from toxic workplaces led to building something better
Starting with just a few clients—and a side job at Planet Fitness
Building a therapy brand rooted in creativity, not conformity
How Nina uses yoga, art, and community as tools for healing
Industry backlash: what happened when she challenged the system
What Gen Z’s loneliness says about our cultural crisis
The future of therapy: tech, touch, and psilocybin
Redefining success in mental health care—one Dunkin’ chat at a time
Takeaways:
Your style is your brand—especially in human-first work
Building a mission-driven business starts with betting on yourself
Therapy doesn’t belong in beige boxes—meet people where they are
True change comes from trust, presence, and showing up without ego
Closing Thoughts:Nina Ythier is proving that therapy doesn't have to follow the rules to work. By stepping outside the office and into real life, she's helping clients heal through connection, creativity, and courage—reminding us that the most powerful breakthroughs often happen far beyond the couch.
Sam Chipkin, after nearly a decade in the high-stress world of New York finance, moved to Bondi Beach and rewired his approach to investing. In this episode, he shares how quiet mornings, long walks, and deep research shaped his investment strategy—and why 5AM Capital is betting on patient capital, enduring businesses, and disciplined risk.
Key Discussion Points:
Leaving Wall Street: Why chaos isn’t required to create value
Building a boutique fund that caps growth at $750M
The power of investing in monopolistic businesses with durable moats
Why the best investors act like long-term owners, not traders
Founder vs. hired CEO mindset—and how it affects outcomes
How stress and stillness each played a role in shaping his success
What most people get wrong about investing returns
The underestimated mental load of wearing every hat as a founder
Takeaways:
Slower, focused growth often outlasts fast, flashy scale
The best investments are deeply researched, not broadly scattered
Building something meaningful requires clarity, conviction, and capacity to think long-term
Culture and alignment are assets—don’t outgrow them
Closing Thoughts:Sam Chipkin proves that high returns don’t require chaos. With a boutique, conviction-driven strategy and a firm belief in doing fewer things better, he’s showing why simplicity and discipline are the ultimate edge in business and investing.
Kass and Mike Lazerow peel back the curtain on life—and love—as co-founders of multiple breakout ventures. From the early days of building Golf.com to scaling Buddy Media into a $700 million+ Salesforce acquisition, they share the grit, the joy and the “shoveling shit” mentality behind every pivot and payoff.
Key Discussion Points:
Why “Shoveling Shit”?: The visceral truth of entrepreneurship—every success is paid for in messy, daily hard work.
Business + Marriage = Love Story: How dating, co-founding and parenting three kids forged their partnership both in and out of the boardroom.
Co-founder Chemistry: Choosing non-overlapping skill sets, setting clear expectations, and having tough conversations early to survive the rough patches.
The High-Profile Exit: Celebrating a $700 million sale to Salesforce—and the mixed emotions, burnout and newfound freedom that followed.
Who’s an Entrepreneur?: Everyone—from the corner pizza shop owner to the solo‐founder—can embrace the entrepreneurial spirit if they’re willing to shovel shit.
Risk, Debt & Scale: Why wanting nothing (minimal burn) + smart leverage of debt + relentless focus on execution define the winners.
Takeaways:
Real success demands loving the daily grind—embrace the mess, don’t fear it.
A co-founder relationship is your most critical asset—invest in alignment on values, work ethic and communication.
Money changes the game but doesn’t guarantee happiness; use your windfall to fuel purpose and impact.
Everyone can be a founder at their own scale—but only those who master risk tolerance and ruthless prioritization will thrive.
Closing Thoughts:
Kass and Mike Lazerow prove that the world’s greatest companies—and relationships—are built one shovel of shit at a time. Tune in to find out how they turned daily disasters into billion-dollar exits, and why the love of the hustle is the ultimate driver of both profit and purpose.
Jorge Martinez and Andre Vinay, co-founders of Black Development Group, join Founder’s Story to reveal how they’ve reimagined hospitality by turning apartments into branded hotel-style residences. With a growing partnership with Wyndham, they’re building global investment-friendly resorts in places like Tulum, Los Cabos, and Punta Cana—offering individuals a new way to own a piece of paradise.
Key Discussion Points
From Hot Dogs to Hotels: How Andre began as a teen entrepreneur
The Condo-Hotel Model: Why selling individual units funds entire resort builds
Strategic Partnerships: How Wyndham helped them go global
Ownership, Not Headaches: Giving investors turnkey properties without the hassle
Scaling Across Borders: Why Costa Rica and the Dominican Republic are next
Lean Hotel Ops: How tech and outsourcing reduce overhead and boost profit
Defining Success: Why they believe they're still just getting started
Key Takeaways
Partnership beats competition when scaling fast
A profitable hotel doesn’t need a front desk—just a smart system
You can own a slice of a global resort without building from scratch
Innovation often lies in blending business models, not reinventing them
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Sally So, founder and CEO of Genomii.ai, joins Founder’s Story to share how her lifelong battle with eczema sparked a breakthrough: your health isn’t just in your genes—it’s in your data. Sally reveals how she’s building a digital twin for every human, one that can track your biological age in real-time and coach you back to youth.Key Discussion PointsFrom Suffering to Science: How chronic illness led Sally to build GenomiiThe Digital Twin Era: What it means to have an AI version of yourself in your pocketBiological Age Tracking: Why you might age 0.6 or 1.6 days overnightThe Longevity Movement: How Genomii is gamifying health and reversing agingStress, Sleep & Biomarkers: What really causes you to age fasterAI, Human Emotion & the Future of Connection: How Genomii balances tech with humanityGamified Wellness: Why the future of health might look like DuolingoBuilding a $10B Vision: Sally’s plans to scale, IPO, and live 100+ yearsKey TakeawaysEvery action you take could be aging—or reversing—your biological clockAI-powered personalization will soon outperform generalized healthcareEmotional and social connection remain essential to longevityWellness apps of the future will feel more like companions than toolsClosing ThoughtsSally So isn’t just building a health app—she’s engineering a future where your phone knows your body better than your doctor. If you’ve ever wondered how long you’ll live—or how young you can stay—this is your episode.Our Sponsors:* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com* Check out Plus500: https://plus500.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
Alex Monahan, Stanford engineer turned sports betting entrepreneur, joins Founder's Story to reveal how he bootstrapped OddsJam—dubbed the Bloomberg Terminal for Sports Betting—to a $160 million exit. From obsessing over data to outworking every competitor, Alex shares the gritty journey from side hustle to acquisition, the power of YouTube for growth, and why he’s still not done building. If you’ve ever wondered what it really takes to win in a high-stakes, high-growth niche—this is the playbook.Key Discussion PointsThe Obsession That Sparked a Startup: Why Alex's love for data, poker, and probability planted the seed for OddsJam.From Reddit to Revenue: How early Reddit posts and $6 subscriptions helped them land their first customers.The $20K MRR YouTube Days: Why DIY content outperformed influencers—and how one video changed the game.The Math Behind the Millions: How understanding sports betting odds led to a product users couldn’t find anywhere else.Exit Without Burnout: Why selling didn’t change his life—and how growing slowly kept him grounded.Building a Data Moat: How they acquired their data provider and outpaced competitors with speed and accuracy.Founder Lessons in Focus: Why juggling multiple startups never works—and why you need to outwork everyone.Key TakeawaysDon’t build for hype—build what you wish existed.Your edge is what you obsess over when no one’s watching.Distribution is a weapon—master YouTube, Twitter, and content that teaches.Staying focused beats being flashy—especially when billion-dollar markets are on the line.Closing ThoughtsOddsJam wasn’t built on luck. It was built on obsession, precision, and the relentless grind of a founder who knew where his edge was—and ran with it. Whether you’re launching your first business or gunning for your own exit, Alex’s journey is a reminder: master your niche, own your platform, and never stop betting on yourself.Our Sponsors:* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com* Check out Plus500: https://plus500.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
Dr. Arjen de Jong, an aerospace engineer and founder of AirTulip, joins Founder’s Story to share how clean-room tech, fluid mechanics, and a little smoke visualization led to a Shark Tank pitch—and a consumer sleep product unlike anything else on the market.From clean air in dentist offices to hydrogen water-style traction for your bedroom, Arjen walks us through how laminar airflow can drastically improve health, reduce allergies, and even reinvent how we think about air.Key Discussion PointsClean Room to Clean Sleep: How a cigarette in a laminar flow booth sparked the product ideaPivoting Post-COVID: Why dentistry was the real product-market fit before sleepShark Tank Secrets: The casting line, the 30-minute pitch, and walking away from an offerVisualizing Air: How lasers and wind tunnels helped explain an invisible productConsumer Trust vs. Engineering Genius: Why educating the market is the hardest partScaling a Physical Product: The difference between B2B machinery and consumer DTCLong-Term Vision: From side hustle to orbiting planet—Arjen’s exponential success roadmapKey TakeawaysThink Laterally: The best innovations come from cross-industry application of existing techEducate First, Sell Second: Customers need to believe the invisible before buyingPersonal Experience Sells: Real stories of health improvement drive conversionCommunity = Credibility: DTC success hinges on trust, repetition, and consistencyDon’t Just Launch—Prepare for the Surge: Shark Tank is a spotlight, not the finish lineClosing ThoughtsAirTulip isn’t just another sleep gadget—it’s a physics-first approach to rethinking how we breathe. Dr. Arjen de Jong’s journey proves that the smartest solutions aren’t always the loudest. Tune in to learn how engineering curiosity, strategic pivots, and real-world validation turned laminar airflow into a movement.Our Sponsors:* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Northwest Registered Agent and use my code FOUNDERS for a great deal: https://northwestregisteredagent.com* Check out Plus500: https://plus500.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
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