GovComms: The Future of Government Communication

In this episode of the Collective Engagement for Social Purpose podcast series, we are in conversation once again with the University of Adelaide’s Dr. Taylor Willmott and Professor Jodie Conduit for the sixth and final instalment of the series. Jodie is the lead investigator on the Australian Research Council (ARC) funded ‘Collective Engagement Towards Social Purpose’ project, and has been working closely with Taylor on the analysis of qualitative data from interviews with community engagement managers and leaders of social purpose organisations. She stresses the importance of storytelling as a tool for leaders to connect with people. It's only with that really deep understanding and almost feeling the emotional connection as well, that for someone having gone through it, that we can start to have a common understanding of where we want to go and really connect with those people. – Professor Jodie Conduit Also joining us in this episode is Dr. Taylor Wilmott, a member of the University of Adelaide's research team for the Collective Engagement for Social Purpose research project. She emphasises the importance of the leader being a participant in workshops to ensure everyone feels like their voices will be heard. The leader has to be there as a participant and someone who is managing their power dynamics in the room and is able to step back, and recognise that everyone has unique strengths and weaknesses including themselves, and how best can we leverage them and make sure that everyone feels like their voice will be heard in the room. – Dr. Taylor WillmottThe conversation focuses on 7 tips for effective leadership in collective engagement:People-first.Make it tangible.Create access points.Get the right people in the room.Create a safe space.Empower people.Celebrate success. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Collective Engagement for Social Purpose podcast series, we chat with Prof Ingo Karpen who is a Professor of Business and Design at the University of Adelaide and Karlstad University in Sweden. Ingo is also a Chief Investigator on the Collective Engagement for Social Purpose project, with a strong interest in improving lives and systems, and a desire to work with researchers and entrepreneurs to effect positive social change in various contexts.In conversation with our host David Pembroke, Ingo explores the role of human connections and relationships in collective engagement, with a particular focus on the importance of compassion.When it comes to social change, there is far less talk of compassion. Often, we look at charts, figures. We're interested in performance indicators. We try to assess the way we have performed in various ways, but often we don't put enough primacy on the on the human beings involved. It's a really fundamental phenomenon in society that can make a difference on a on a daily basis. – Prof Ingo KarpenAlso joining us in this episode is Dr. Taylor Wilmott, a member of the University of Adelaide's research team for the Collective Engagement for Social Purpose research project. She provides further insights into building compassionate communities.I think in terms of creating compassionate communities, there's two sides. There's the bottom up side to creating a compassionate community where it's really community members that are driving the collective and the change. The other side is the top-down model where policy changes in government or health systems are what further change and potentially what enable community members to feel empowered. – Dr Taylor WillmottDiscussed in this episode:The importance of human connections and relationships in collective engagementMechanisms for transitioning from individual engagement to collective engagement to achieve changeUnderstanding and practicing compassion in engaging othersPromoting positivity, purpose, and avoiding blame and judgment in collective engagement. Hosted on Acast. See acast.com/privacy for more information.

"This story of Orange Sky really started a few years, before Orange Sky got kicked off in high school, my best mate, Nic and I went to school together and our school actually ran a food service for people doing it tough. So we had this opportunity when we were 15, to head out, cook breakfast for people, a kilometre from where we went to school who were sleeping in the park or sleeping, crisis accommodation centres around that centre." - Lucas Patchett In the latest episode of the Collective Engagement for Social Purpose podcast series, we chat with Lucas Patchett whos is the co-founder of Orange Sky alongside his best mate Nic Marchesi. Orange Sky is a platform that provides " for every day Australians to connect through a regular laundry and shower service. The focus is on creating a safe, positive and supportive environment for people who are too often ignored or who feel disconnected from the community. Our volunteers are not social workers or experts on homelessness - they are empathetic listeners and great conversationalists."Dr. Taylor Wilmott, a member of the University of Adelaide's research team for the Collective Engagement for Social Purpose research project, also joins us in this episode."So we spoke about a different food van, we spoke about showers in the first instance to, but then we said, "Well, actually let's just do one thing, do it well, give it a go and then we can build on it from there." And that I think has been a really key foundation to what we do now. It's really simple. It's doing a couple of things really well and then plugging in and collaborating with other service providers to make the biggest impact possible." - Lucas PatchettDiscussed in this episode: The importance of prioritising one thing at a time. How to overcome challenges and flip roadblocks into positive outcomes. Why you should have a clear and simple vision.To check out everything Orange sky does head to: https://orangesky.org.au/ Hosted on Acast. See acast.com/privacy for more information.

"Our collective governance has evolved over time... based on what we've learned and what the opportunity is and who's involved. So, it's never a static thing... We're always open to going, "Oh, this is how we should pivot," or, "This is how we should reframe what we're about," ... we're looking at ... bringing new people to the table to help us think about how we can get more impact." - Tiffany Petre In the latest episode of the Collective Engagement for Social Purpose podcast series, we chat with Tiffany Petre, Director of The Obesity Collective as well as Dr.Taylor Willmott. The Obesity Collective is a national platform for committed individuals and organisations from across the community who are taking on the obesity challenge together from a whole-of-society and systems perspective. "[People] don't understand the many environmental drivers [of obesity]...For example, many healthcare professionals or the everyday person in Australia wouldn't know that when you lose a lot of weight, your hunger hormones increase and your metabolism decreases, and that fights people's ability to maintain weight loss or lose weight." - Tiffany With host, CEO of contentgroup, David Pembroke, Jodie and Tiffany discuss how to impact change through shared purpose."The complexity of some of the issues that are being faced, particularly in public health, are characteristic of problems that do not have one solution ... Everyone has their only invested interest in the problem, and that just makes solving a problem so much more difficult.... we've seen ... [that] understanding how you can bring diverse groups of people together to focus on a shared purpose and a common vision [is so important]. " - Dr. Taylor WillmottImportant Links for this episode: The Obesity Collective website: https://theobesitycollective.org.au/The Weight Issues Network website: https://weightissuesnetwork.org/The Obesity Evidence Hub: https://www.obesityevidencehub.org.au/A Public Health Research and Practice series on obesity and the narrative: https://www.phrp.com.au/issues/october-2022-volume-32-issue-3/ Hosted on Acast. See acast.com/privacy for more information.

In a new series for GovComms we will be going along for the ride to follow the journey of the University of Adelaide's latest multi-year, multi-phase research project, which is called Collective Engagement for Social Purpose.For this new series, we will regularly be joined by Dr. Taylor Willmott and Professor Jodie Conduit, who are from the university's business school.In this weeks episode, we catch up with Jodie and Taylor to discuss some their key findings so far.As a recap, the project emerged as a culmination of several projects and research across several sectors. However, all projects and research had in common one thing... how organisations could better engage with their stakeholders to drive improvements in both their products and the service offering's. This latest research comes from the position that stakeholders aren't passive recipients, that they are people that you want to engage with to make change, to work better with them, and to really drive that enhancement in everything that you do."In the interviews, respondents have discussed shared purpose and a sense of social purpose in slightly different but related ways. I think ultimately it's our why. It's your reason for existing and for being. They spoke about things like, "It's our DNA. It's actually our North Star and the things that we're striving to achieve, but ultimately it's something that we all align on and can connect with in some way." - Dr. Taylor WillmottDavid, Jodie and Taylor discuss factors that can help create that sense of sharedness ("if that's a word" - David). Alignment for all parties is one aspect the others being transparency and clarity."Getting people all on board and getting aligned in their understanding with a shared purpose is actually a concept that has challenged us a little bit in understanding it because in our interviews, people talk about the need to have alignment and a shared purpose, but they also talk about the need to have diversity and different opinions and different roles and different people at the table" - Professor Jodie ConduitFor the NHS paper mentioned in this episode head to: https://blog.govcommsinstitute.com/podcast/what-we-found-collective-engagement-for-a-social-purpose For more information about this research: https://business.adelaide.edu.au/collective-engagement-for-social-purposeIf you have any questions about this episode or would like to get involved in this research please reach out to Dr. Taylor Willmott via: taylor.willmott@adelaide.edu.au Hosted on Acast. See acast.com/privacy for more information.

In a new series for GovComms we will be going along for the ride to follow the journey of the University of Adelaide's latest multi-year, multi-phase research project, which is called Collective Engagement for Social Purpose.For this new series, we will regularly be joined by Dr. Taylor Willmott and Professor Jodie Conduit, who are from the university's business school.The project emerged as a culmination of several projects and research across several sectors. However, all projects and research had in common one thing... how organisations could better engage with their stakeholders to drive improvements in both their products and the service offering's. This latest research comes from the position that stakeholders aren't passive recipients, that they are people that you want to engage with to make change, to work better with them, and to really drive that enhancement in everything that you do."We were thinking about how we can bring people together to generate, not just engagement at an individual level, but engagement really at a collective level, where we know from work that we'd done to drive change in any sector... But, we need to have engagement among groups. And we wanted to do that in a really meaningful context. And we didn't want to be, I guess, tied down to any one sector. So we started to think about this notion of collective engagement towards, or driving a real social purpose in society. And, our discussions really took off from there." - Jodie ConduitThe project will advance knowledge on how managers, consultants, and leaders can cultivate a shared commitment among a group of individuals or team toward a common cause that benefits the broader community and their environment.The trio also discuss how Government can play a crucial role in bringing together community initiatives to help drive behaviour change."I think government really is an enabler, a facilitator of change. But I think more than that, when we get movements happening that have become bottom up movements, ultimately, you do need someone to come in and provide some level of structure and organisation. And, for real change to happen in the long term, you really do need the government to take ownership and share responsibility." - Dr. Taylor WillmottFor more information about this research head to: https://business.adelaide.edu.au/collective-engagement-for-social-purposeIf you have any questions about this episode or would like to get involved in this research please reach out to Dr. Taylor Willmott via: taylor.willmott@adelaide.edu.au Hosted on Acast. See acast.com/privacy for more information.

How is COVID changing the way we operate? Some researchers are pivoting their focus, and looking at how people are coping with lockdown. With a background in psychology, our guest this week is researching the wellbeing of Australians during COVID and how government needs to adapt communications strategy in this time. In this episode of GovComms, contentgroup CEO, David Pembroke, is joined by Garrett Tyler-Parker in #studio19, to discuss research during a health crisis. As a second wave hits, Garrett stresses the importance of creating communications strategy that is engaged with the world, and reflects how people are feeling. Garrett is the Canberra Managing Director of Pollinate Research, an independent market and social research company. With research experience in Australia and South East Asia and previous experience in The Parliament House Federal Press Gallery, Garrett brings a well-rounded, real-world perspective to research, incorporating human behaviour and systems thinking, to deliver actionable results. Garrett’s experience covers a broad range of categories; from small not-for-profit organisations to local, state and federal government agencies, through to nation-leading companies and multi-national organisations. Garrett’s specialisation is strategic Government research, and bringing the voice of the public into the decision making process. Garrett is also a guest lecturer at ANU and UNSW on Market Research and was recently published in The Australian Journal of Psychology. Discussed in this episode: How are Australians dealing with COVID-19? Using research to ensure wider systems approaches Why psychographics drive engaged government communications The importance of rich picture exercises Understanding the why behind decision making The disruption of COVID and the why research is vital Hosted on Acast. See acast.com/privacy for more information.

In this episode of GovComms, we are joined by Strath Gordon, Head of Public Affairs and Communications at the Australian Olympic Committee.With the 2024 Paris Olympics starting in July, Strath shares insights into the planning involved in preparing for the Olympic games, including the introduction of 460 Australian athletes to the public and the coordination required to manage media coverage for the event. He emphasises the importance of storytelling in sports communication, and discusses the AOC’s plans for effective on-ground media communication in Paris to ensure all athletes receive appropriate coverage and support.Reflecting on the Tokyo Olympics, Strath highlights the challenges posed by the COVID-19 pandemic, from the postponement of the games to maintaining constant communication with athletes to keep their spirits high. He touches on the lessons learned during this period, such as the critical role of effective communication and the necessity of leveraging technology to stay connected with stakeholders.Strath outlines how the AOC adapts to the rise of streaming services and digital media by providing content that enhances the viewing experience across various platforms. Additionally, the conversation highlights the AOC's community engagement efforts, such as the Olympics Unleashed Program, which aims to inspire young Australians by connecting them with Olympians. Hosted on Acast. See acast.com/privacy for more information.

In this episode of GovComms, we are joined by Mardi Stewart, the Branch Manager of Campaigns and Strategic Communication at the Department of Social Services.As a leader with extensive experience in strategic communication and public campaigns, Mardi shares insights on creating impactful and award-winning campaigns. From the foundational aspects of embracing a learning mindset to the intricacies of campaign management, she highlights the multifaceted approach required to navigate and excel in government communications.Leadership in public communication not only involves the strategic dissemination of information but also encompasses fostering resilience and passion among communication professionals. Mardi emphasises the importance of loving what you do, and that passion fuels perseverance and success in any professional endeavor.Mardi also explores the role of public communication campaigns in addressing societal issues and enhancing community well-being. She outlines the structured processes behind successful campaigns, from initial research to creative development and rigorous evaluation.Discussed in this episode:Mardi Stewart's journey and passion in public sector communications.Key campaigns like "Stop it at the Start" and community awareness initiatives.Importance of mentorship and professional networks in communications.Challenges and shifts in media landscapes impacting government communication. Hosted on Acast. See acast.com/privacy for more information.

In this episode of GovComms, we continue our conversation with Bevan Hannan, General Manager of the Communications Division at Services Australia.Bevan delves into the complexities of government communication, drawing on his extensive experience to explore how crises like the Bali bombings have shaped public narratives and the role of media in managing these narratives.Bevan reflects on the human aspects of communications and shares lessons learned from coordinating the government's response and supporting affected families. He explains how he strategically used media to maintain control over the public discourse and ensure sensitive handling of the aftermath.The conversation also ventures into the future of communication in public service, particularly the integration of Artificial Intelligence (AI). Bevan discusses the potential for AI to enhance service delivery and improve the accessibility and efficiency of government communications.The episode takes a reflective turn as he addresses the Robodebt scandal, considering its impact on public trust and the essential role of integrity in government communications.Follow GovComms Podcast on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of the GovComms Podcast, we are joined by Bevan Hannan, General Manager of the Communications Division at Services Australia.Bevan shares insights into the nuances of crisis communication during the COVID-19 pandemic, and outlines the strategies and technologies employed by Services Australia to manage public information needs effectively.Bevan also discusses the challenges and strategies of maintaining team dynamics in a remote and hybrid work settings, and emphasises the importance of a supportive and collaborative culture. He highlights how his team adapted to ensure productivity and engagement despite the distance.Furthermore, Bevan explores the significant role of government spokespeople in delivering complex information to the public. He stresses the importance of trusted, non-political figures in building public trust and ensuring clear communication from the government.Discussed in this episode:Impact of mentorship and networking in Bevan's early career development.Bevan's lessons from transitioning from sports journalism to the public service.Balancing between in-person and remote work for team effectiveness.Evolution of government communication practices pre and post-COVID.Follow GovComms Podcast on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of GovComms, we are joined once again by Stephanie Speck, who is now the Head of Communications for the Green Climate Fund, for a conversation focusing on effective climate change communication.With extensive experience in public sector communication globally, Stephanie shares insights into empowering climate-impacted communities to tell their authentic stories through "Story Sovereignty." This approach humanises climate change and grounds narratives in real-life experiences.Stephanie also delves into the strategic evolution of the Green Climate Fund's communication, moving from output-focused tactics to strategies that prioritise reputation, return on investment, and relationship building, aiming to enhance global impact and drive effective climate action.The conversation explores the challenge of misinformation in climate discourse, with Stephanie highlighting strategies to counter false narratives and the emphasising the importance of accurate communication in building trust and consensus on climate issues.Follow GovComms Podcast on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

This time on GovComms we are joined by Andrea Garcia, a communication professional with over 15 years’ experience working for various organisations.Andrea shares her stories working in UNICEF, Weber Shandwick and the New York State Court System in the United States and the Canberra Light Rail project, Museum of Australian Democracy (MOAD), and the Canberra Institute of Technology in Canberra, Australia.Discussed in this episode:Andrea's work across various sectors, including government, non-profit, and private sectors.The importance and strategies of stakeholder engagement and community consultationThe role of integrated marketing communications in effectively disseminating information and engaging with diverse audiences.The transition from working in high-profile, private sector roles to more community-focused, public sector positions.Follow GovComms Podcast on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of GovComms Podcast, we are joined by Ruth Dewsbury, a communication strategist with more than 20 years’ experience in government communications in the Australian federal government. Her most recent role was as a Senior Director of Communications at the Department of Climate Change, Energy, the Environment and Water.Along with host David Pembroke, Ruth reflects on the significant changes in the communication landscape, particularly the shift from traditional methods like typewriters and carbon paper to the digital revolution, which introduced new communication channels and tools, and the impact of the 24-hour news cycle.“Things have changed massively in the whole communications land... Especially with the digital revolution.” – Ruth DewsburyRuth emphasises the need for clear communication objectives by ‘going back to the basics’, and clear outcomes to effectively determine target audiences, messages, and channels.“While there have been massive changes, a lot hasn't changed like the general approach to communications, strategic communications in its entirety hasn't changed, and in some ways, I think there's a real need to get back to basics." – Ruth DewsburyRuth also talks about the unique challenges of communicating about climate change, including dealing with disinformation, engaging diverse audiences, and the importance of addressing climate anxiety, especially among young people.“Disinformation has just gone wild, and different groups in the community are responding in different ways. There's huge climate anxiety with young people, in particular, something like 67% of young people think." – Ruth DewsburyTune in to gain insights into gathering authentic stories to make government communications more relatable and effective, and more.Show notes:Ruth Dewsbury | LinkedInFollow GovComms Podcast on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

GovComms Podcast is back with brand new episodes.Our first episode of the season welcomes back Alex Aiken, the Executive Director for Government Communications in the UK, who was our very first guest when the podcast debuted in 2015 as the 'InTransition Podcast'. The landscape of government communication has evolved since then, and this episode dives into the latest developments.Host David Pembroke and Alex Aiken explore the collaborative efforts between the UK Government Communication Service (GCS) and the Organisation for Economic Co-operation and Development (OECD). Alex sheds light on the OECD's role in auditing and evaluating the UK's government communication practices, sharing insights into the process.“One of the things that the OECD asked us to do was submit UK Government Communications to a what they call a country scan. What they really mean is an audit of UK Government Communications and the report we published next month early in February. Now that takes a degree of courage.” – Alex AikenThe episode also delves into the UK Government's communication response to the war in Ukraine.“When it was inevitable that the Russians were set to invade then we set up what we call the Government Information Cell. This was to bring together all the specialists that you need to deliver modern high volume communications into one place so we could have a fast, coordinated, and effective UK Government Communications response.” – Alex AikenIn a world where disinformation is rampant and synthetic media is an emerging threat, Alex emphasises the importance of compelling storytelling.“I think that the absolutely central point is unless you can tell your story brilliantly, you will fall victim to disinformation. On the 24th of February 2022, I listened to Boris Johnson thinking through the challenges we faced... 'Putin must fail.' That is our policy. Putin must fail." And that in a sense is a story that we told then and a story we're telling now"​ – Alex AikenFurthermore, Alex discusses the potential of artificial intelligence, and how the UK government seeks to use it as a ‘force for good’.“The London Summit recently had a whole range of countries around the world looking at the threats but also the opportunities. As the Government Communication Service, we are seeking to bring together all the plans, the strategies, the knowledge that we have and create a large language model where we can plug all that in" – Alex AikenTune in to gain insights into the UK Government’s strategic communication frameworks, such as OASIS and PITCH, and much more.Discussed in this episode:The evolving role of government communication.Impact of technology and the challenge of mis- and disinformation.OECD's involvement in government communication.UK Government’s strategic frameworks: OASIS and PITCH.The importance of international collaboration.Show notes:Guide to campaign planning: OASIS | Government Communication ServiceLaunch of PITCH: a strategic communication tool | Government Communication ServiceFollow GovComms Podcast on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

This week's episode marks the final episode of Govcomms 'From the Vault'. In this episode, host and CEO of contentgroup, David Pembroke, revisits his conversation with Tim Price, the Acting Director of Strategic Communications and Content at the Australian Federal Department of Prime Minister and Cabinet.David begins by exploring where Tim's career began - creating massively successful fan websites for Will Smith and DJ Jazzy Jeff. Tim explains"when I look back on my career, I was like, 'Well, that's really where it all started'. Back then, there was no such thing as a digital career. There was no such thing as a career in social media. So I travelled the wave of the constantly changing nature of digital and social media and into government as well."The pair discuss the challenges of a new narrowcast world and the importance of building a sense of community no matter the type of communications you are executing. On top of this, the one key takeaway from this episode is the importance of building connections. Tim explains that making connections with individuals throughout your organisation can greatly benefit you when it comes to having a seat at the table from the get-go.Stay tuned for a brand-new Govcomms episode coming Wednesday 7th February. Hosted on Acast. See acast.com/privacy for more information.

This week on GovComms 'From the Vault,' we revisit our conversation with a special guest, the CEO of the Open Government Partnership, Sanjay Pradhan.Sanjay joined OGP in May 2016. Prior to joining OGP, he served as the Vice President for Leadership, Learning, and Innovation at the World Bank, as well as the Vice President of the World Bank Institute, and as the Director for Governance.David Pembroke, CEO and Founder of contentgroup, discusses with Sanjay the mission of OGP and its role in addressing governance challenges faced by ordinary citizens. Using three examples from Nigeria, Ukraine, and Costa Rica, Sanjay illustrates the impact of OGP in the real world. The pair explore the true effect OGP has in making governments more transparent, participatory, inclusive, and accountable."When you think of democracy, you think of the ballot box, citizens cast their vote, but all these problems existed beyond the vote. They continue to not get these services. So OGP is a way to indeed focus on the ballot box, but also beyond the ballot box empowering citizens to shape and oversee their government every year, every day, not just once in a few years when we cast our precious vote. "They also delve into how digital technology has influenced the transparency of governments and how OGP can counter the rise of authoritarianism by tackling both domestic and external drivers.Topics discussed in this episode include:Building citizens' trustInclusion of marginalized groupsTaking democracy beyond the ballot box. Hosted on Acast. See acast.com/privacy for more information.

This week on Govcomms 'From the Vault', we revisit our conversation with Osama Saeed Bhutta, who is currently the Director of Communications, Policy & Campaigns at Shelter UK. At the time of this conversation, he was the Director of Communications at Amnesty International.Osama started out as a volunteer organiser and press officer for the Stop the War movement in the UK, which later landed him a position with the Scottish National Party as a media and research officer.Fast forward a decade and a remarkable career with news organisation Al Jazeera. His role at Amnesty International was to unite and mobilise the world against ever worsening humanitarian crises, widening gaps in wealth, education and equality and more refugees than ever before in the history of the world. Along with host David Pembroke, Osama discussed the intersection of public relations and government communications, exploring how effective communication strategies can help build trust, credibility, and support for government initiatives.“When you’re trying to get into people’s hearts, that kind of fact-based approach, which has historically been the approach of NGOs, is less successful, and at the moment, we are being eaten for breakfast as a movement.”Discussed in this episode:When images work against you and disempower your audienceThe problem with highlighting the problemThe need for positive messaging in the harshest timesThe importance of publicising the historicalThe role of the internet in uniting people and the need for people to get out from behind their keyboards. Hosted on Acast. See acast.com/privacy for more information.

Are you interested in public health advocacy?This week on Govcomms ‘From the Vault’, we revisit our conversation with Clare and Alice Collins, a mother-daughter duo who run Insight Communications- a multi-award winning agency specialising in communication management for cause, culture, community and health organisations.We highlight the complexities surrounding asbestos awareness, including the challenges and strategies involved in educating the public about this often-overlooked health hazard. Clare and Alice discuss innovative approaches to public engagement and awareness campaigns, highlighting the importance of effective messaging in public health initiatives.As they navigate through their journey in the public health sector, Clare and Alice offer valuable lessons learned from their extensive work in raising awareness about asbestos. Through their case study on asbestos awareness, they discuss the significance of community involvement and government action in tackling such public health challenges.Discussed in this episode:Utilising a holistic approach in communication through multiple channels.Targeting influential figures for effective public health awareness.Forming key stakeholder partnerships for efficient information distribution.Employing detailed strategic planning for campaign objectives.Applying a 'day in the life' technique for audience engagement. Hosted on Acast. See acast.com/privacy for more information.

Russell Grossman wears many hats; he was, and still is the Director of Communications at the Office of Rail and Road, an Executive Committee member and adviser to the BoardIn this episode from the archives, Russell Grossman and David Pembroke discuss the best practices in government communication, and the establishment of the Government Communications Services (GCS) in the UK.We hear about Russell’s experience as Director of Group Communications at the UK Department for Business, Innovation and Skills, as well as International Chair of the IABC and Director of Engage for Success.Discussed in this episode:Maximising communications budgetsUsing a project management approach to reform communicationsCreating long-term marketing strategiesStrong bold leadership and sharp project managementFuture directions and innovations within the GCS. Hosted on Acast. See acast.com/privacy for more information.