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It's Not About The Money

Author: Catherine Morgan

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It’s not about the money is for women in business who know they want to make more money whilst holding onto more money and growing an abundance of wealth. You're tired of overgiving, undercharging and being stuck in a scarcity money mindset. You know you have it in you, you just need financial confidence and an abundant mindset. You're excited and ready to learn what it takes to make more money, invest and step into wealth. Hosted by Catherine Morgan, Author, Award-winning Financial Wellbeing Speaker, Financial Coach and Trauma-informed coach. You'll learn the steps to create more wealth, grow your business, and have a better relationship with money. This is the show for you to feel good with money and to explore the meaning beyond wealth. This podcast is the one to listen to if you're a female entrepreneur. ‘Formerly the In Her Financial Shoes Podcast.’
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In this episode, Catherine shares her journey of transitioning from a secure full-time job to running three successful businesses. She provides insights and tips on how to make the leap from corporate to self-employed. Catherine emphasizes the importance of exposing oneself to successful self-employed individuals and surrounding oneself with supportive communities. She also highlights the need for financial stability and multiple income streams during the transition. Catherine encourages reframing the current job, setting clear outcomes and timeframes, and staying connected to one's purpose and vision. Takeaways: Expose yourself to successful self-employed individuals and engage with their content to gain motivation and inspiration. Create a financial cushion or have multiple income streams to provide stability during the transition to self-employment. Focus on basic legalities and business setup, such as purchasing domains, creating contracts, and setting up email marketing systems. Stay connected to your purpose and vision, and set clear outcomes and timeframes to stay motivated and focused. Surround yourself with supportive communities and seek mentorship and guidance to fast-track your journey. Chapters: 00:00 Introduction: Making the Leap from Corporate to Self-Employed 01:03 Challenges of Transitioning to Self-Employment 04:25 Reaching the Tipping Point 05:23 Personal Challenges and Motivation for Transition 06:17 Struggles as a Working Mother 07:43 Transitioning to Self-Employment 08:39 Financial Stability and Multiple Income Streams 10:08 Building a Coaching Practice 13:26 Importance of Retreats and Masterminds 16:24 Launching a Membership and Scaling the Business 19:30 Motivation and Opportunity Cost 21:53 Creating a Financial Cushion 23:21 Legalities and Basic Business Setup 26:12 Purpose and Vision 27:11 Setting Clear Outcomes and Timeframes 29:17 Conclusion and Call to Action Resources: Get my FREE book ‘It’s Not About The Money’ Take the Money StoryTypes® Quiz Join Catherine’s FREE Facebook Group ‘Wealthy Woman Community’ Catherine’s YouTube Channel Connect with Catherine on Instagram  Connect with Catherine on Facebook Leave your thoughts on our podcast episodes here Details for The Enrichment Method™ can be found here Book recommendation: Key person of influence Daniel Priestley Click here for information on the Wealth Awakening Retreat  
In this episode of ‘It’s Not About the Money’ (formerly ‘In Her Financial Shoes’) I discuss game-changing money management tips for adults with ADHD. I explain why traditional money advice may not work for individuals with ADHD and offer practical tips to overcome challenges. The tips include creating mini-milestones, using visual cues, trying different money management tools, reframing language, taking action and making choices, eliminating triggers, celebrating financial milestones, automating financial tasks, reframing impulsivity as a superpower, keeping finances simple, focusing on short-term goals, achieving quick wins, giving money a purpose, gamifying finances, and learning to say no. Chapters 00:00 Introduction and ADHD Money Management Challenges 01:26 Tip 1: Creating Mini Milestones 08:09 Tip 3: Trying Different Money Management Tools 10:35 Tip 4: Reframing Language 12:33 Tip 5: Taking Action and Making Choices 13:32 Tip 6: Eliminating Triggers 19:16 Tip 8: Automating Financial Tasks 21:40 Tip 9: Reframing Impulsivity as a Superpower 24:01 Tip 10: Keeping Finances Simple 25:58 Tip 11: Focusing on Short-Term Goals 26:56 Tip 12: Achieving Quick Wins 27:23 Tip 13: Giving Money a Purpose 29:39 Tip 14: Gamifying Finances 30:34 Tip 15: Learning to Say No Resources: Get my FREE book ‘It’s Not About The Money’ Take the Money StoryTypes® Quiz Join Catherine’s FREE Facebook Group ‘Wealthy Woman Community’ Catherine’s YouTube Channel Connect with Catherine on Instagram  Connect with Catherine on Facebook Leave your thoughts on our podcast episodes here Details for The Enrichment Method™ can be found here
In this episode of ‘It’s Not About the Money’ (formerly ‘In Her Financial Shoes’)  I explore the concept of inherited family trauma and its impact on financial success. I explain how our thoughts, feelings, and behaviours around money are formed before we are even born, influenced by the traumas and experiences of our parents and grandparents.  I share my journey of discovering somatics and how it has transformed my life. I discuss the signs and patterns of inherited family trauma, the reasons why some people suffer from it, and the importance of healing and creating positive experiences to overcome these traumas. Key Takeaways: Inherited family traumas can impact our financial success, as our thoughts, feelings, and behaviours around money are formed before we are born. Signs of inherited family trauma include repeated events or failures at the same age, language and beliefs passed down through generations, and emotional and behavioural patterns. People suffer from inherited family trauma when the traumas are not resolved or talked about, leading to incomplete healing. Healing inherited family trauma involves creating positive experiences, practising self-love and receiving support, and detaching from outcomes. Self-compassion is essential when exploring and healing inherited family trauma. Chapters 00:00 Introduction to Inherited Family Trauma 00:57 The Impact of Inherited Family Trauma on Financial Success 03:20 Understanding Inherited Family Trauma 06:35 Signs and Patterns of Inherited Family Trauma 11:44 Why Some People Suffer from Inherited Family Trauma 12:39 Healing Inherited Family Trauma 19:40 Creating Positive Experiences to Heal Inherited Family Trauma 22:32 Conclusion and Self-Compassion Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Join Catherine’s FREE Facebook Group 'Wealthy Woman Community' Catherine’s YouTube Channel Connect with Catherine on Instagram  Connect with Catherine on Facebook Leave your thoughts on our podcast episodes here Details for The Enrichment Method™ can be found here    
In this episode of ‘It’s Not About the Money’ (formerly ‘In Her Financial Shoes’) I discuss where to start with putting money aside in your business.  I focus on five critical money pots that every business owner should consider: expenses, profit payouts, tax and VAT, cash reserves, and investments. I also discuss the importance of accurately predicting expenses for growth, paying yourself first, setting aside money for tax and VAT, maintaining cash reserves, and exploring tax-efficient investments. By addressing these areas, business owners can improve their financial stability, increase personal wealth, and make better financial decisions.   Key Takeaways Accurately predict expenses for growth in your business. Pay yourself first to prioritise savings and increase personal wealth. Set aside money for tax and VAT to avoid financial surprises. Maintain cash reserves to ensure financial stability. Explore tax-efficient investments to grow business assets.   Chapters 00:00 Introduction 01:27 Expenses 08:07 Profit Payouts 16:19 Tax and VAT 18:46 Cash Reserves 23:06 Investments 27:36 Summary  
In this episode on the ‘It’s Not About the Money' podcast (formerly 'In Her Financial Shoes’), I explore the fear of asking to be paid and its impact on financial success.  I share stories of clients who have overcome this fear and achieved significant financial results.  I emphasise that selling is not about the individual but about helping clients see the certainty in their offers. I discuss the fear of rejection and judgement and encourage you to shift your mindset around the word 'no.' I also highlight the importance of creating certainty in sales and provide tips for effective sales conversations. Key Takeaways The fear of asking to be paid can hinder financial success and client attraction. Selling is not about the individual but about helping clients see the certainty in their offers. The fear of rejection and judgement can hold individuals back from asking to be paid. The word 'no' can be a gift and an opportunity for another client to say yes. Creating certainty in sales and listening to clients are key to successful selling. Making it easy for clients to buy and closing financial loops are important for financial success. Repricing and consistency can help improve financial outcomes. Financial success has a ripple effect and can lead to greater impact. Chapters 00:00 Introduction: Fear of Asking to be Paid 01:28 The Impact of Fear on Financial Success 03:20 Understanding the Fear of Selling 04:49 Fear of Rejection and Judgment 06:39 The Power of Saying No 08:20 Creating Certainty in Sales 09:44 Listening and Asking Questions in Sales 10:38 Making it Easy for Clients to Buy 12:30 Closing Financial Loops 14:26 Repricing and Consistency 15:24 The Ripple Effect of Financial Success 15:53 Conclusion: Stand in Your Power  
In this episode of It’s Not About The Money (formerly In Her Financial Shoes), I discuss the three signs that indicate you are on your way to your next financial breakthrough.  The first sign is detaching from the need for money and shifting from a mindset of lack to gratitude and abundance. The second sign is experiencing chaos and breakdowns, which often occurs before a breakthrough. The third sign is an identity shift, where you let go of old beliefs and behaviours that no longer serve you.  I emphasise the importance of upgrading your identity and investing in yourself to attract wealth and abundance. I would love to hear your thoughts on any of our recent podcast episodes. Click the link below to leave a short 90-second recording. (We might use these on some of our future podcast episodes so you might hear yourself on our show). Key Takeaways: Detach from the need for money and shift to a mindset of gratitude and abundance. Embrace chaos and breakdowns as signs of progress and opportunities for growth. Upgrade your identity and let go of beliefs and behaviours that no longer serve you. Invest in yourself and seek support to accelerate your financial breakthrough. Chapters 00:00 Introduction 01:00 Sign 1: Detaching from the Need for Money 05:17 Sign 2: Chaos and Breakdowns 08:44 Sign 3: Identity Shift 12:19 Reflection and Invitation   Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Join Catherine’s FREE Facebook Group 'The Energy of Money Experience' Catherine’s YouTube Channel Connect with Catherine on Instagram  Connect with Catherine on Facebook Leave your thoughts on our podcast episodes here Find out more about the Energy of Selling Programme here
In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I discuss strategies for getting booked out and selling out your services. Looking at the importance of understanding the stage of your business and tailoring your lead generation strategies accordingly.  I share three key selling strategies: setting powerful intentions, creating a perfect repeatable strategy, and improving follow-up. I highlight the significance of energetic shifts, positioning, and nurturing leads.  I would love to hear your thoughts on any of our recent podcast episodes. Click here to leave a short 90-second recording. (We might use these on some of our future podcast episodes so you might hear yourself on our show). Key Takeaways: Understand the stage of your business and adjust your lead generation strategies accordingly. Set powerful intentions and make energetic shifts to confidently claim your next milestone. Create a perfect repeatable strategy to attract the right kind of leads and improve conversion rates. Focus on improving follow-up to uncover hidden opportunities and nurture leads. Chapters 00:00 Introduction and Setting the Stage 02:42 Stages of Business: Startup, Growth, and Scaling 08:46 Strategy 1: Setting Powerful Intentions 13:06 Strategy 2: Creating a Perfect Repeatable Strategy 20:21 Strategy 3: Improving Follow-up 23:40 Conclusion and Call to Action   Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Join Catherine’s FREE Facebook Group 'The Energy of Money Experience' Catherine’s YouTube Channel Connect with Catherine on Instagram  Connect with Catherine on Facebook Leave your thoughts on our podcast episodes here Find out more about the Energy of Selling Programme here
  In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I delve into how you can overcome money blocks that come up when closing sales when showing up to sell your service or your products. I want to help you to overcome some of these mindset issues that can come up in the context of marketing your service, your programme or your offer. I would love to hear your thoughts on any of our recent podcast episodes. Click the link below to leave a short 90-second recording. (We might use these on some of our future podcast episodes so you might hear yourself on our show). In this episode, I cover: How to overcome mindset issues relating to marketing your offer What does the word ‘selling’ bring up for you How much are you allowing to come into your business What are the signs of having a money block How to release the money blocks   Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Join Catherine’s FREE Facebook Group 'The Energy of Money Experience' Catherine’s YouTube Channel Connect with Catherine on Instagram  Connect with Catherine on Facebook Leave your thoughts on our podcast episodes here Join the Booked Out Masterclass  
In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I cover how to stop self sabotaging in order to make more money. The reason that we self-sabotage is that it feels safer for us to procrastinate, say no, and not get visible. All of these behaviours I talk about come from a place of safety. And so the aim of self-sabotaging behaviours is not to remove them, the aim is just to recognise them. In this episode, I cover: What are the biggest self-sabotaging behaviours How to recognise when you’re self-sabotaging How to clear the negative emotions that come up What you can do differently How to create consistency and stability in your business   Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Join Catherine’s FREE Facebook Group 'The Energy of Money Experience' Catherine’s YouTube Channel Connect with Catherine on Instagram  Connect with Catherine on Facebook Join the Wealthy Woman School Join Catherine at the Wealthy Woman Live Event  
In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I explore the difference between what happens when we sit in our feminine or masculine power when we're trying to create more abundance in our life and businesses. As well as discussing why it’s important to recognise how feminine and masculine energies can influence your financial behaviours.    In this episode, I cover: What is the difference between feminine and masculine energy? Why it is important to understand these energies. How we approach money in a masculine and feminine energy. How do you know if you stand in one energy more than the other. How to stand more in your feminine power.   Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Join Catherine’s FREE Facebook Group 'The Energy of Money Experience' Catherine’s YouTube Channel Connect with Catherine on Instagram  Connect with Catherine on Facebook Join Catherine at the Wealthy Woman Live Event
In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I am going to share with you how you can create one word that you are emotionally connected to that can transform the way you feel and transform your business in 2024! In this episode, I cover: Why the one word strategy works How to decide on your word for 2024 What or who has inspired you How to fully connect with your word   Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Join Catherine’s FREE Facebook Group 'The Wealthy Women Community' Catherine’s YouTube Channel Connect with Catherine on Instagram  Connect with Catherine on Facebook Listen to the episode with Jo Soley here  Download your FREE Planner here
In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I'm going to be sharing something similar to what I did in last week's episode - five steps on how to create a perfect repeatable year. This week I focus much more on the practical side. Last week, I focused on reflecting on last year, and this part is reflecting forward. In these five steps, I want to share with you how to create a perfect repeatable year with momentum and joy. In this episode I cover: The importance of having milestones over goals How to create a 90 day plan (don’t panic at the word plan!) How to create your perfect repeatable month How to make courageous decisions How to step into gratitude Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Join Catherine’s FREE Facebook Group 'The Wealthy Women Community' Catherine’s YouTube Channel Connect with Catherine on Instagram  Connect with Catherine on Facebook  Listen to the episode with Jo Soley here  Wealthy Women LIVE  Download your FREE Planner here  
In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I'm going to be talking to you about how you can reflect back on this year, so that you can start to look forwards and for part two I will talk you through how to create a perfect repeatable year. Now, this is the perfect time of the year to be diving into looking ahead for next year, looking back on this year, and taking some reflection time. So go and find your cosiest little spot, and let's begin this journey of stitching together, what a perfect repeatable year might look like for you, that enables you to feel joy, peace, and however you want it to be. In this episode: Looking back at significant events What lessons have you learned What does 2024 look like for you? Your one word for 2024. Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Join Catherine’s FREE Facebook Group 'The Wealthy Women Community' Catherine’s YouTube Channel Connect with Catherine on Instagram  Connect with Catherine on Facebook  Download your FREE Planner here  
In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I’m going to be sharing some of the biggest mistakes, successes and lessons of 2023. Often in the online space, we don’t hear of people’s struggles, challenges, mistakes made, and vulnerabilities. When actually there is way more to be learned in those things than there is in always sharing the good stuff. I will dive into all of the things that I have found to be really hard, all of the things that have been great for me this year, and then what I am focusing on for 2024. In this episode: Letting go of the need to please and serve everyone Creating strong boundaries Releasing the shame of asking for help Dealing with change and leaning into trust Reconnecting with your vision Goals for 2024   Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Join Catherine’s FREE Facebook Group 'The Wealthy Women Community' Catherine’s YouTube Channel Connect with Catherine on Instagram  Connect with Catherine on Facebook
In this insightful episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I share my personal reflections and eight strategic tips to enhance profitability in your business for the upcoming year, 2024.  Drawing from my experiences and lessons learned in my numerology nine year, I delve into practical and transformative strategies that focus not just on increasing revenue but also on effective money management, prioritising joy, and ensuring sustainability in business growth. In this episode: Mastering Money Management: Focusing on Profitable Products Valuing Existing Customer Relationships Addressing Trauma Response Money Behaviours Prioritising Time as a CEO Conscious Language Use Creating Premium Level Services Legal Protection for Your Business   Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Join Catherine’s FREE Facebook Group 'The Wealthy Women Community' Catherine’s YouTube Channel Connect with Catherine on Instagram  Connect with Catherine on Facebook Details of the Wealthy Woman School Listen to the episode of Putting Profit First with Mike Michalowicz here
In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I’m going to be diving into how to get into more flow with money and this time of year is a great time to start thinking about it. If you've ever caught yourself with thoughts like there's not enough money to go around, or what happens if I'm too successful, what will people say about me? You restrict the amount of money that you’re able to bring in.There's this unconscious fear that money is going to stop flowing. When you’re not in a state of flow with money, you’re essentially blocking money from coming into your lives. Getting into financial flow isn't just a nice to have, it's not a woo-woo thing it's a must-have for your life and for your business and for anyone who's looking to uplevel   In this episode: Importance of creating flow with money. What purpose are you giving to your money. Making space for money to flow. Feeling safe to hold onto money.   Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Join Catherine’s FREE Facebook Group 'The Wealthy Women Community' Catherine’s YouTube Channel Connect with Catherine on Instagram  Connect with Catherine on Facebook
In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I’m going to be diving into the final part of this Investing Series and looking into where to get started investing when you're just getting started investing. It can be really overwhelming with the various options and choices but there are only a few types of accounts that will help you to build wealth successfully which I will share with you. So grab a notebook and pen as I am going to cover a lot of useful information to help you get started on your investing journey. In this episode: Where to get started in investing. What you should consider before investing. The importance of keeping things simple. Consistency is key. Investment account options. Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Join Catherine’s FREE Facebook Group 'The Wealthy Women Community' Catherine’s YouTube Channel Connect with Catherine on Instagram  Connect with Catherine on Facebook Get Investing Course  
In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I want to dive into how to work out your financial freedom number.  Your financial freedom number is not the goal, it’s about creating and finding and knowing what is the first milestone and how to reach it. So that you can create more financial freedom and more financial independence. Financial freedom can mean different things to different people. A lot of people say they want financial freedom, but actually what they're looking for is just more time. And so the way that we value our time is way more important than actually the amount of money we have in our bank account. In this episode: What does financial freedom mean to you? How to work out your financial freedom number The impact of changing your spending habits What is your financial vitality number   Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Join Catherine’s FREE Facebook Group 'The Wealthy Women Community' Catherine’s YouTube Channel Connect with Catherine on Instagram  Connect with Catherine on Facebook Free video series catherinemorgan.com/enrichment
In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I’m going to be diving into this conversation of how to practise investing without using real money. It’s going to be split into two areas. The first thing I want to talk to you about is the principles that sit behind financial planning. And I want you to start thinking of how you can create your version of an enriched life. I’m going to share 14 points when it comes to financial planning. And then I want to share a fun way of playing around with the game of investing without actually having to spend any money.  In this episode: What is your emotional capacity for holding & spending wealth? Why you should have a financial plan 14 steps to creating a financial plan Creating your dream list Virtual investing apps & websites Resources: Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Join Catherine’s FREE Facebook Group 'The Wealthy Women Community' Catherine’s YouTube Channel Connect with Catherine on Instagram  Catherine’s YouTube Channel Connect with Catherine on Instagram  Connect with Catherine on Facebook Get Investing Course Free video series catherinemorgan.com/enrichment
In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I'm going to be specifically focusing on how much to invest based on your age and the method to use to work this out. Giving you some ways to understand how much you should be investing, if you’re in your 40s, or if you haven't started in your 20s, or whether you're just looking for some alternative, conversations, and ways to be investing and for it to provide you with a lifestyle that you want to live. Whilst also taking into account any legacy you may want to leave. In this episode: The method to work out how much to invest based on your age How much money you need to have in an investment pot Fees to consider when accumulating wealth The FIRE Movement How changes in health or lifestyle can affect your investment decisions Resources Get my FREE book 'It's Not About The Money' Take the Money StoryTypes® Quiz Join Catherine’s FREE Facebook Group 'The Wealthy Women Community' Catherine’s YouTube Channel Connect with Catherine on Instagram  Connect with Catherine on Facebook Free video series catherinemorgan.com/enrichment  
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Comments (7)

luke sales

💖💖💖💖

Jan 19th
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Sonja Zacki

This is my favourite podcast I listen to it when I'm having some 'me time'. Catherine has an great conversational style it's like catching up with a friend over coffee.. So down to earth, amazing tips and I find myself nodding along to her advice and suggestions. I love the guest speakers it's great to hear their stories, their successes and the range of topics that are covered. Love it. Thank you so much Catherine I've gone from someone who lived in my overdraft and had zero savings to having sinking funds, emergency funds and over paying my mortgage... I am no longer scared or ashamed about money x

Jun 30th
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Nicola Boswell

Catherine Morgan is my hero and saviour of all things financial, living a good positive life and women supporting women! These podcasts are so great and her groups and challenges are amazing. You must do yourself a favour and listen in!

Jan 24th
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Naomi Jones

Great podcast start to New Year! Love Catherine and her guests... empowering women!

Jan 14th
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Naomi Jones

Love Catherine Morgan's podcast... practical advice & inspiring guests, which has really helped me shift my money mindset and have greater focus on my money, goals, business.

Jan 14th
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Olka Olka

I really wanted to like these podcasts, but I don't. The subjects are interesting in their own, but presented in the most boring way. Catherine is really awkward when she has guest "speakers" - boring questions, awkward acknowledgements.

Nov 13th
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Kerry Ann Lewis

Loving the podcasts, thank you Catherine for such inspiring info on a subject that like you say we don't like to talk about.. MONEY... Can't wait for the next instalment. I've already made a plan for saving expected and unexpected and to help repay those Debts... Feeling much more in control 👏👏

Jan 23rd
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