From the Ground Up

There is such a wide range of shocks that can happen to your supply chain and to the demand for what you’re making. Can you ever truly prepare? What kinds of projections are most useful, and how can you set yourself up for success if you do have the ability to anticipate a surge in demand? We decided to ask someone who has worked with many companies, large and small, to make their supply chains more diversified and flexible. She’s also something of a supply chain influencer (the LinkedIn variety, not TikTok!). She’s Lisa Anderson, president of LMA Consulting Group.

From the outside, founders seem to have so much freedom in running their own businesses. But how much control do they really have? When is it an advantage to retain control over decisions, and when is it time to let go? Christene Barberich, cofounder of Refinery 29 and author of the newsletter, A Tiny Apartment; and Rebecca Minkoff, founder of her own fashion brand, sat down to talk through the nuances of working with cofounders, selling a company, and watching it grown beyond a single person’s control.

The shapewear brand that exploded onto the scene with the most famous pitchwoman in the business as a co-founder recently hit a major milestone: Kim Kardashian’s Skims is now a unicorn four times over. Writer Max Berlinger sat down to talk with Kardashian for his feature article in our September issue of Inc. magazine—so Christine and Diana sat down to talk with Max to get the behind-the-scenes. He delivered. Kardashian launched her shapewear brand, Skims, in 2019 in Los Angeles, and over the past three years, the company more than quintupled its annual revenue to nearly $713 million in 2023. That landed it at No. 1,168 on our annual Inc. 5000 list of America’s fastest-growing companies. Just over a year ago, Skims raised a round of funding that catapulted its valuation to $4 billion. Kardashian created Skims out of personal need—with the side benefit that it might just change people’s perspectives on shapewear. She wanted to make the brand fun. Cheeky, even. It is all about owning the shape of your body. However, the brand’s progress also has a lot to do with its CEO and co-founder, Jens Grede, who has launched other successful companies. He and his wife—Emma Grede, the third founding partner at Skims—have long worked closely with the Kardashian family. Additional research and information: Read on Inc.com : The Inside Story of How Kim Kardashian Made Shapewear Sexy Read Max Berlinger’s story on Inc.com: Skims Is a Huge Hit for Kim Kardashian. But Is It Ready for an IPO? Read on Inc.com: Skims Inc 5000 profile For more Inc.com coverage on Skims: The WNBA Is Teaming Up With Women-Led Businesses For more Inc.com coverage on Emma Grede: How to Successfully Launch Products in Crowded Categories, According to Emma Grede Visit Skims Visit Skims’ Youtube Visit Skims Instagram page Apple Podcasts Spotify

Before Monte Deere joined Kizik, the hands-free shoe brand, as chief executive, he had zero experience in selling consumer products–—and no experience in footwear. Heck, he’d never been a CEO before. But Kizik’s Kizik founder Mike Pratt had worked with Deere previously– and took a bet on him. Deere was tasked with recruiting a dream team of executives with experience at brands such as Hoka, Converse, and Nike--"—“shoe dogs,”" as he likes to call them, a reference to Nike founder Phil Knight's Knight’s memoir--—to complement the “"cool contingency of innovators”" led by Pratt. This year, Kizik is #No. 407 on the Inc. 5000 list of the fastest fastest-growing companies in America. In 2023, its revenue was more thanover $100 million. In an interview with Inc. editor editor-at at-large Christine Lagorio-Chafkin, Deere explains Kizik’s pandemic-era brand transformation, how it found its loyal customers, and its expansion into DTC and wholesale–—plus its fascinating collaborations. Monte believes that soon 10% percent of the global footwear market could soon be hands hands-free. Following our regular episode, we have a special segment in collaboration with our partner at Glenfiddich Single Malt Scotch Whisky. Inc. Editor-in-Chief Mike Hoffman spoke with Smarsh Founder Stephen Marsh about his remarkable journey, the legacy he has built, and the honor of being the first recipient of the inaugural Legacy Award presented by Glenfiddich at this year's Inc. 5000 gala. Skillfully Crafted, Enjoy Responsibly. Glenfiddich Single Malt Scotch Whisky ©2024 Imported by William Grant & Sons, Inc. New York, NY. Additional research and information: Read on Inc.com: Is Kizik Building the Next Billion-Dollar Sneaker Brand? Read on Inc.com: Kizik Inc 5000 profile Visit Kizik website: https://kizik.com/pages/about-us Visit Hands Free Labs Instagram: https://www.instagram.com/handsfreelabs/ Visit Kizik’s YouTube: https://www.youtube.com/channel/UCRjtGcRZbkj4yQ3SrU4YcDQ Apple Podcasts Spotify

Dilip Rao had what he would call “the perfect life” until he was in a car accident on July 5, 2014, in New York City. What followed changed his outlook—and his values. That same year, he founded Sharebite to change the way workplaces bring their employees together for, and show them appreciation through, meals. And he built in a mission that has helped bolster struggling restaurants—and combat food insecurity. The company, of which Dilip is now CEO, is a meal benefit platform built for the modern workforce—one in which some workers are hybrid, some fully in-person, some fully remote—and all want to feel appreciated. It specializes in feeding in-office and remote employees food they want from local restaurants–and lets companies chip in, to make each meal feel like a real benefit for workers. The chipping in goes further than that, though: Through Sharebite, each meal bought is equal to one meal donated. Over the past three years, the company has had a growth rate of 4,914 percent, and it landed at No. 56 on the 2024 Inc. 5000 list of America’s fastest-growing private companies. For this episode of “From the Ground Up,” Inc. executive editor Diana Ransom spoke with Dilip about his accident and recovery process, his stoic philosophy, and Sharebite’s lightning-fast growth. Source notes and additional research and information: Read: How This Food-Ordering Platform Gave Restaurants a Lifeline During Covid https://www.inc.com/magazine/202112/diana-ransom/sharebite-food-ordering-restaurants-covid-community.html by Diana Ransom, on Inc.com Read: Sharebite’s Inc. 5000 profile https://www.inc.com/profile/sharebite Visit Sharebite’s website https://sharebite.com/

This week, we kick off our Inc. feature coverage by exploring the making of–and proliferation of–cult brands. In this episode, executive editor Diana Ransom and editor-at-large Christine Lagorio-Chafkin invite Inc. staff writer Ali Donaldson to talk about an article she wrote that broke open a lot of consumer trends we’ve seen over recent years–and explained the anatomy of consumer-product virality. Certain brands seem to grow cult followings almost overnight. Turns out that’s no happy accident–it’s all in the plan. And Ali lays out precisely what that plan looks like for brands that achieve cult status. Stanley, Kendra Scott, and Bogg Bag are extremely different companies–aside from the fact that each has skyrocketed in popularity in recent years. And it turns out, they are all fascinating case studies in appealing to customers, both online and offline. Bogg Bag, founded by Kim Vaccarella, out of Lodi, New Jersey, landed on the Inc. 5000 this year and expects to book over $100 million in revenue by the end of 2024. Kendra Scott, the Texas-based jewelry brand, continues to evolve with its customers online–and meets them where they are on campuses, too. And the Stanley cup stans are seriously engaged and proudly express it through TikTok and other social media channels. They might wonder: How on earth is this a 110-year-old company? Donaldson explains, and also dishes about her interview with the marketing genius behind both the Stanley brand shift that brought it to a new generation and the proliferation of Crocs. Source notes and additional research and information: Read: How Preppy Cult Brands Captured the Imagination and Wallets of Female Consumers, by Ali Donaldson, on Inc.com Read: How This Marketing Pro Got Crocs on Every Celebrity–and Also Was Behind the Stanley Tumbler Trend Listen: Kendra Scott interviewed on Inc.’s What I Know podcast Read: How Kendra Scott Crafted a Remarkably Wholesome Customer Service Philosophy Read: A history of Stanley Cups, via Stanley1813.com Read: Dive into the 2024 Inc. 5000 list of fastest-growing companies in America Visit: Kendra Scott Visit: Bogg Bag Apple Podcasts Spotify

Ariel Kaye spent 10 years working in advertising and brand development in New York City before launching the Los Angeles-based home-goods brand Parachute. So she was equipped with insight into consumer purchase behavior and folks’ growing interest in comfort, quality, craftsmanship, and social responsibility—all of which are now tenets of the Parachute brand.   When it launched in 2014, Parachute was not only early to focus on sustainability and quality, but also early to the direct-to-consumer party. “We immediately saw this massive reaction from the customer,” Kaye says. And venture capitalists agreed. Parachute raised $47 million by 2018. Kaye didn’t stop there: She pursued an omnichannel strategy, starting with opening her first location in Venice, California.    It’s been a wild ride. She now has 25 stores, and plenty of brand collaborations. While the company has had moments of profitability, sustained profits have remained elusive. It’s a fascinating moment in time, as DTC companies across the United States continue a slow death march, and Kaye has stepped down as CEO of her brand. Inc. executive editor Diana Ransom and Kaye get into the future of Parachute in its quest for sustained profitability, what sustainability and circularity mean to brands today, and what it’s like stepping down from the helm of the company she founded. Read more about Ariel, Parachute, and the brand’s quest for profitability, on Inc.com  How Ariel Kaye opened Parachute’s first brick-and-mortar storefront, on Inc.com Parachute’s website Parachute’s mentorship and grant program for Black-owned small businesses Read more about Supercircle saves textiles from landfills: How a Supply Chain Startup Is Making Recycling in the Apparel Industry Scalable Apple Podcasts Spotify

Are you ready to take advantage of AI and the latest performance marketing tools to elevate your holiday sales? The explosion of AI tools in recent years has transformed key sectors like medicine and finance, but AI is also empowering small and medium-size businesses as they seek to elevate sales via online advertising. This impact is most evident during the all-important holiday season, when last year alone, AI-driven predictive recommendations generated nearly $200 billion in sales, according to Salesforce. From personalization and creative diversification to lead generation and customer support, AI offers a wide range of capabilities for companies looking to create efficiencies, unlock new audiences, and ultimately drive sales. But while AI is the latest trend helping SMBs level up their game, the question is, how else can marketers set up their ad strategies to maximize performance through Q4? In this custom episode, Skai Blue Media Founder Rakia Reynolds sits down with Meta’s Director of Small Business Group North America Becky Bui, KiwiCo Associate Director of Marketing Jonathan Fukuhara, and Jewels & Aces Founder & Designer Grace Wong. They discuss when you should get serious about planning for the holiday season, when the right time to integrate AI into your marketing strategy is, and which tools are most appropriate and for which outcomes? And, finally, how you can make the most of measurement and testing to prepare for the peak sales season.

Anu Duggal has funded the businesses of hundreds of women—and has seen multiple hundred-million-dollar-plus exits. Now, she’s trying to make a statement.   For our season opener, we sat down with Anu Duggal, the founding partner of Female Founders Fund, a seed-stage venture capitalist fund focused on providing early-stage funding for startups by women entrepreneurs. Female Founders Fund has invested in more than 75 companies, including the digital financial service Tala, the razor company Billie, and the women’s health care company Maven Clinic. Ten years into running her fund, Duggal says she still has something to prove: “We’re really trying to make more of a statement than your typical VC fund that’s only looking for returns.”   Since starting Female Founders Fund in 2014, Anu has been a helping hand for female founders, but how is she navigating what companies to invest in during an election year? She speaks to Inc. editor-at-large Christine Lagorio-Chafkin about pulling back from funding direct-to-consumer brands, whether AI startups are forming a bubble, the female founder ecosystem, and her journey from being an entrepreneur to leading a fund working to bolster startups by women—and proving a point along the way. Article and transcript Read more about Female Founder Fund The Female Founders Fund website Apple Podcasts Spotify

Inc. editor-in-chief Mike Hofman and Salesforce's Adam Alfano talk about sales leadership and best practices based on an exclusive survey of Inc. 5000 companies.

Welcome to Inc's From the Ground Up Summer programming! While we’re hard at work on season two of the show, we wanted to keep bringing you astute conversations , courtesy of our live events throughout the year. In this segment we have Editor In Chief, Mike Hofman in a fireside chat with La Colombe Coffee Founder, Todd Carmichael at Inc's Founders House in Philadelphia. Carmichael transformed La Colombe from a local Philadelphia roaster into a global coffee powerhouse. We hear about the journey that began with opening a local coffee shop, led to a $900 million sale to Chobani, and transitioned with the decision to step down as CEO to start a new venture, Rebel Beverage Labs.

Welcome to Inc's From the Ground Up Summer programming! While we’re hard at work on season two of the show, we wanted to keep bringing you astute conversations , courtesy of our live events throughout the year. In this panel at this year's SXSW, Inc's Editor At Large, Christine Haughney Dare-Bryan talks to Brittany Driscoll, co-founder and CEO, Squeeze; Jason Wersland, founder and chief wellness officer, Therabody; and Isa Watson, founder and CEO, Squad about being an entrepreneur wearing many hats, and while having passion and enthusiasm can fuel success, they can also lead to burnout, stress, and exhaustion. These struggles not only impact performances but also can trickle down to interacting with teams and loved ones. Listen to these three entrepreneurs on a honest discussion on navigating the demands of entrepreneurship while prioritizing your own mental well-being.

Welcome to Inc's From the Ground Up Summer programming! While we’re hard at work on season two of the show, we wanted to keep bringing you astute conversations , courtesy of our live events throughout the year. In this episode, Inc's Editor In Chief, Mike Hofman speaks to Stacy Spikes, co-founder and CEO, MoviePass; Katie Spies, founder and CEO, Maev; and Maria Goy, co-founder and CEO, Spot Insurance about entrepreneurs who wear the scars of failure. And how the most successful founders learn to transform those setbacks into springboards. Take a listen to a candid conversation with entrepreneurs who’ve successfully turned defeat into fuel for future success.

Welcome to Inc's From the Ground Up Summer programming! While we’re hard at work on season two of the show, we wanted to keep bringing you astute conversations , courtesy of our live events throughout the year. For our first episode, Executive Editor, and cohost of this podcast, Diana Ransom hosts Kate Foster, co-founder and CEO, The Outset; Lisa Bubbers, co-founder, Studs; and Kendra Bracken-Ferguson, founder and CEO, BrainTrust about starting a business is tough for anyone, but women often face additional headwinds, such as limited access to funding and punishing double standards. But these challenges also forge unique strengths: resilience, collaboration, and innovative thinking. This panel at Founders House from this years SXSW celebrates the power of female leadership and shares tips from female founders who’ve overcome these hurdles.

Ever wonder what it takes to start a second company? For our last episode of the season, we wanted to take a look at what it’s like to start up from scratch—to scale it, to take it public, to become a household name. And, after all that, to decide to do it all over again. So we sat down with Joe Gebbia, co-founder of Airbnb, and Mike McNamara, former CEO of Flex. Their new company is called Samara, and their first product is an accessory dwelling unit that can be transported and placed on the property of a typical home. It’s called the Backyard. They spoke about all the challenges of starting a company again, but also about how much easier it is to accomplish certain goals, such as gaining the trust of venture capitalists and hiring employees. Read this story and see full transcript on Inc.com. To read more about Samara

From a business news standpoint, the first few months of 2024 had it all: the rare IPO of a social media company, a very strange economic situation facing founders, and enough developments in artificial intelligence to train a new LLM. Inc.'s editors have been chewing over all of it. In this roundtable episode of From the Ground Up, we hear from Inc. reporter Ben Sherry about the state of AI use in the American workforce, the latest in the AI safety debate out of Silicon Valley, and what's going on within OpenAI. Inc.'s new Editor-in-Chief, Mike Hofman, discusses the unusual state of the American economy, and how entrepreneurs are feeling amid wildly mixed signals from the Fed, consumers, and what seems like a cooling labor market. We also examine what's happened at Reddit since its March IPO--and how the massive community-based social network finally, after years of false starts, made its unusual public debut.

No matter how sturdy your supply chain is, sometimes, crisis hits. And sometimes, it's due to something that seems positive: A sudden surge in customer demand. For The Woobles and founder Justine Tiu, a huge order of her pre-started crochet kits was delivered with flaws. Could she get her customer orders out on time? For Bobbie infant formula co-founder Laura Modi, it was a nationwide formula shortage that caused her to rethink her customer communications--and cut off new orders on her website altogether. Hosts Diana Ransom and Christine Lagorio-Chafkin unpack all the complex supply-chain management issues and customer communications strategies that come with a sudden surge in demand. Article and Transcript Read more about Bobbie. Bobbie's website. How Bobbie handled the formula shortage. Read more about The Woobles. The Woobles website.

This week, we’re following up our discussion about how to make sure your mission fits your business with an interview with one of the most fascinating sustainability experts working today: Vincent Stanley, Patagonia’s director of philosophy. Patagonia has been one of the most notable brands in environmentally responsible business practices and production for decades, and Vincent has been with the company, evangelizing about what makes Patagonia unique, since even before it was called Patagonia.   Host Diana Ransom talks to Stanley and is told some stories from Patagonia's history that we've never heard before, revealing tipping points that caused the company to adapt its social mission from outdoor-enthusiasm to one that includes a sustainable supply chain and responsible manufacturing, and led to the adoption of a profit-donation model as well. He shares his perspective on making a company's mission more than just a statement, but a way of operating that builds trust and engagement among employees--and spurs creativity too. Read the full transcript Learn more about social responsibility at Patagonia Read more about The Future of the Responsible Company: What We've Learned from Patagonia's First 50 Years by Stanley and founder Yvon Chouinard Learn why Patagonia was Inc.'s 2022 Company of the Year

What happens when a company's giving back ... just isn't enough? In a special panel at this year’s SXSW festival, co-host and Inc. executive editor Diana Ransom led a discussion with Jacq and Scot Tatelman, the co-founders of State Bags, as well as Mandy Teefey, the CEO of Wondermind, which she co-founded with her daughter Selena Gomez. The conversation gets into the difficulties and successes of mission-driven businesses, and how these creative founders have adapted their missions to best serve the communities that inspired them. Read the story at Inc.com and see the full episode transcript. Read more about this conversation about mission-based businesses. Learn more about Wondermind Learn more about State Bags

Which should come first, your killer idea or your ideal customer? So many questions about finding product-market fit were raised by our fascinating discussion with Michelle Cordeiro Grant of Gorgie, and Steven and Brittany Yeng of Skrewball. Christine Lagorio-Chafkin spoke with Jeff Bussgang, a venture capitalist and senior lecturer at Harvard Business School, where he teaches a revered class all about product-market fit called Launching Technology Ventures. He has fascinating thoughts on why your early-stage startup should be an experimentation machine; the effect AI has had on startups testing their market; and some of the ethical considerations that put pressure on this process and disproportionately affect BIPOC and women founders. Learn more: Read this story and see full transcript on Inc.com Flybridge Capital Partners, Bussgang's early-stage venture-capital firm with offices in Boston and New York City and over $1 billion under management.  Jeff Bussgang's Harvard Business School site.  BrightHire, referenced at 5:02 Read more about Classpass's pivot, referenced at 17:36 link  Bussgang's post about ethical considerations early-stage founders need to make, referenced at 20:02  X Factor Ventures, referenced at 21:37