Is Anything Real?

Hip hop isn’t just music...it’s community infrastructure.In this episode of Is Anything Real?, Adam W. Barney sits down with Jeffrey Roe (Beats, Rhymes y Comunidad) to talk about the difference between an audience and a community...and why founders, creators, and leaders keep confusing the two.Here’s the clean line:Audience = one-to-many (you broadcast)Community = member-to-member (people belong)Jeffrey breaks down hip hop as a real blueprint for building belonging:DJ as curator. MC as storyteller. Graffiti as identity. Breaking as participation...where the community becomes the show.If you’re building anything that needs trust, retention, or momentum, this one will land.Guest: Jeffrey RoeLinkedIn: https://www.linkedin.com/in/jcroejr/Instagram: https://www.instagram.com/jerseycityjeff/Host: Adam W. Barney⚡ Transition Leadership Foundation Call (20 min): https://calendly.com/adamwbarney/foundation-call-20min

📘 Book launch day: Outrageous Startup Growth by Colin Hodge (Wiley) —out today (4/13).The startup world is basically a myth factory…and founders inhale it like oxygen. Colin Hodge is here to punch a few of those myths in the face...with real receipts from building DOWN (formerly Bang With Friends) and spending years in the trenches of consumer psychology.This one has a strong “listen twice” feel because it’s not hype. It’s mechanisms.The 3 founder myths killing companies (and nervous systems)You have to chase unicorn status, or you failed  Growth comes from hacks, not understanding humansAnything labeled “casual” can’t be meaningful (spoiler: it can)The “viral moments” we unpack (aka the parts you’ll quote to your founder friends)Punching the unicorn myth: there’s another path to success that doesn’t require billionaire cosplay  Consumer psychology > hacks: stop chasing channels, start understanding how people choose  Good friction (IKEA effect): the right steps can increase commitment and retention with good frictionOne move you can run this week: use framing effects to shape decisions inside paywalls, onboarding, and pricing  Is Anything Real?: authenticity becomes a durable edge when the internet gets noisier and fakerGuest linksOrder "Outrageous Startup Growth: Uncovering the Secrets of User Psychology to Scale Your Success", out today!Colin Hodge (LinkedIn): https://www.linkedin.com/in/ckbhodge/DOWN Dating & Social Apps: https://www.downapp.com/Email: c@downapp.comFor leaders in transition...⚡ Transition Leadership Foundation Call (20 min):https://calendly.com/adamwbarney/foundation-call-20minIf you’re building a company right now and your brain feels like 27 tabs are open, send this to the one founder friend who needs the reminder: you don’t have to chase unicorns to be successful.

Daniel Perumal and Nick Alter (ThriveSide/Founders Best Friend) explain why paid ads don’t work like they used to...and what founders should do when they can’t “buy growth” anymore.  We unpack the post-iOS reality, shrinking trust, platform incentives, and ThriveSide’s founder maturity model for building sustainable growth without skipping steps.  You’ll hear when ads still help (micro-validation), why founders confuse spend with strategy, and the simple move most people avoid: build a list, start real conversations, and build community that referrals can run through.  Guests:Daniel Perumal: https://www.linkedin.com/in/daniel-perumal-882a1652/Nick Alter: https://www.linkedin.com/in/nicholasalter/ThriveSide: https://thriveside.com/Founders Best Friend: https://www.foundersbestfriend.com/Host: Adam W. BarneyTransition Leadership Foundation Call (20 min): https://calendly.com/adamwbarney/foundation-call-20min

Jim Matuga (proud resident of West Virginia and Founder of Inner Action Media) has built a 14+ year agency, a statewide storytelling platform, and a leadership philosophy that flips the script: real influence often comes from the middle, not the corner office.  In this episode, we talk about:The hidden power of followership (and why it’s not “less than”)  How to exercise influence right now without a titleWhy most people communicate, but few truly connect  The “first second” reality of modern attention  How a consistent local podcast became a compounding impact engine  Guest: Jim Matuga: jim@inneractionmedia.comLinkedIn: https://www.linkedin.com/in/jmatuga/Inner Action Media: https://inneractionmedia.com/Book: https://humbleinfluencebook.com/ Positively West Virginia: https://positivelywv.com/positively-wv/Host: Adam W. BarneyTransition Leadership Foundation Call (20 min): https://calendly.com/adamwbarney/foundation-call-20min

Penny Hill (Three Threads Consulting) brings a reality-first leadership take on one of the most worshiped myths in B2B marketing: that paid ads drive direct revenue.In 25 years, Penny says she’s never seen paid ads tie cleanly to direct revenue in B2B...and that the real role of paid is often air cover and brand surround sound, not pipeline heroics.  We also dig into the leadership failures that quietly wreck growth:ICPs that are too complex to operationalizeattribution models that create sales vs marketing turf warsdashboards that reward quantity over qualityPenny shares what to simplify, what to measure honestly, and how to stop gambling with budget and start building a system sales can trust.  Guest: Penny HillLinkedIn: https://www.linkedin.com/in/penny-hill-644a42/Three Threads Consulting: https://www.threethreadsconsulting.com/Host: Adam W. BarneyTransition Leadership Foundation Call (20 min): https://calendly.com/adamwbarney/foundation-call-20min

Episode 50 is a milestone - but it’s also a pivot report.After 50 conversations across growth, leadership, culture, equity, energy, and truth-telling, the same pattern kept showing up: most advice sounds good in a vacuum. This episode is about what still works under constraint.No guest, just me, host Adam W. Barney - transition leadership coach and author of Make Your Own Glass Half Full: The Path To Empowered Optimism and Autonomy.The 5 TruthsConstraints reveal reality.Trust compounds outcomes.Energy is the constraint.Clarity beats volume.Systems beat willpower.The Reality FilterBehavior → Trade-off → Proof → Constraint test.If it can’t pass those, it’s not strategy, it’s noise.Work with AdamIf you’re leading through change and want a reality-first reset, book a Transition Leadership Foundation Call (20 min): https://calendly.com/adamwbarney/foundation-call-20minLinkedIn: https://www.linkedin.com/in/adamwbarney/My Website: https://www.adamwbarney.comMy Newsletter: Plugged In LeadershipGuests mentioned (thank you):Patty Civalleri: https://www.linkedin.com/in/pattycivalleri/Nikhil Vaish: https://www.linkedin.com/in/nikhilvaish/Pauline Schmiechen: https://www.linkedin.com/in/pauline-schmiechen/Colin James Belyea: https://www.linkedin.com/in/colinjamesbelyea/Chuck Garcia: https://www.linkedin.com/in/chuck-garcia-015128/Sharon Hurley Hall: https://www.linkedin.com/in/sharonhh/Yasmine de Aranda: https://www.linkedin.com/in/yasminedearanda/Alexander Michael Gittens: https://www.linkedin.com/in/amgittens/Christina Quinn: https://www.linkedin.com/in/christinamquinn/Mike Tadasco: https://www.linkedin.com/in/todasco/Steve Biegel: https://www.linkedin.com/in/steve-biegel-1b03503/

If your “conversions” are just page views, you’re not reporting performance.You’re committing fraud with better fonts.  In this episode, Dana DiTomaso (Principal & Founder, Kick Point Inc. | Founder & Instructor, Analytics Playbook) breaks down why fake conversions keep surviving...and how leaders can rebuild measurement that reflects reality.This isn’t just an analytics episode. It’s a leadership episode: because truth requires standards and psychological safety, and client trust collapses when dashboards become theater.  What you’ll learnThe most egregious conversion setup Dana’s seen (and how it makes revenue look imaginary).  Why “contact page views” are not leads...and the cleaner alternatives.  Why GA4 + paid platforms don’t always match and how GTM trigger mismatches create measurement chaos.  Dana’s metric take: stop using bounce rate; use engagement rate.  The agency founder play: improve measurement, then wean clients from bad metrics to good metrics without detonating trust.  Connect with DanaLinkedIn (where she posts most): https://www.linkedin.com/in/dditomaso/  Kick Point: https://kickpoint.ca/KP Playbook: https://kpplaybook.com/⚡ Your next stepBook a Transition Leadership Foundation Call (20 min):https://calendly.com/adamwbarney/foundation-call-20min

SURPRISE DROP - Podcasthon Week (supporting the ACLU).Donate to the ACLU: https://action.aclu.org/give/nowPodcasthon: https://podcasthon.org/Trader Joe’s has become a mythology factory - and when information is scarce, myths multiply.In this episode, I’m joined by Patty Civalleri, author of Becoming Trader Joe, co-written from Joe Coulombe’s journals. Translation: we’re not doing hot takes. We’re doing what actually happened - and what leaders can actually learn from it.This is a leadership episode disguised as a brand story:Constraints create strategyCulture is what you reward + refuseDifferentiation isn’t a slogan, it’s a systemAnd community matters (including who you let in and what energy you protect)What we coverThe real Trader Joe’s origin insights people get wrongThe Four Pillars of Differentiation (and how to apply them today)Why myths spread when leaders don’t control the narrativeBuilding a culture people can feel (not just read)Energy discipline: protecting the mission from negativityPatty Civalleri (site): https://pattycivalleri.com/Patty Civalleri (LinkedIn): https://www.linkedin.com/in/pattycivalleri/Book (Becoming Trader Joe): https://bookshop.org/a/72042/9781400225439Your next stepTransition Leadership Foundation Call (20 min):https://calendly.com/adamwbarney/foundation-call-20min

Most marketing teams are still trapped in a fake war: brand vs. performance. Jesse Resnick and Walter Shock (Co-Founders of Ei Digital) argue that’s the wrong fight, and that attribution is basically a magician: great at misdirection, terrible at telling the truth.In this episode, we break down what actually compounds in 2026: building end-to-end systems that connect creative, targeting, measurement, and learning...so your funnel doesn’t just “perform”…it improves.In this episode, we cover:Why treating performance like “just a numbers game” is a fool’s errand (the art + science have to work together)The real modern flywheel: data → creative insights → more creative → better algorithmic matchingWhy last-click attribution keeps steering budgets wrong (and why Google often “gets credit” it didn’t earn)A real-world test: turning off brand keywords (yes, even with a massive brand) and what actually changedHow to use Meta as a real-time learning lab with a Minimum Viable Campaign (MVC) instead of “focus group theater”The leadership move most teams skip: second-order metrics (because lower-funnel reality can invalidate upper-funnel “wins”)Connect with Jesse, Walter, and Ei DigitalEi Digital: https://eidigital.com/Jesse Resnick (LinkedIn): https://www.linkedin.com/in/jesseresnick/Walter Shock (LinkedIn): https://www.linkedin.com/in/walter-shock-40486119/Want help building leadership + growth systems that actually hold up in the real world?Book a Transition Leadership Foundation Call: https://calendly.com/adamwbarney/foundation-call-20min

Most people talk about brand from the neck up: strategy, tactics, frameworks.Alexander Michael Gittens talks about brand from the soul: identity, humanity, equity, belonging…and the kind of leadership that actually holds up under pressure.  This episode is for founders, leaders, and creators who feel the quiet tension of modern business:“How do I grow without becoming someone I don’t respect?”Alexander brings a rare outsider-insider lens (Caribbean roots, Canadian upbringing, lived experience across cultures) and uses it to cut through the “us vs. them” nonsense and get to what actually moves people: connection, context, and character.  In this episode, we get real about:Why influence starts with identity, not expertise...and why the next decade belongs to people who can hold space for truth and humanity, not just “be loud online.”  The “legacy test”: before you sell anything, ask whether you’re okay with your entire legacy being based on the quality of that output. (Yes, this one hits.)  Allyship as a series of choices (not a stance), rooted in real conversations and origin stories, not performative labels.  Why the fastest way to “vanquish your enemy” is…get to know them (and what that reveals about privilege, meritocracy myths, and entitlement).  The gut-punch closer: what good is “getting everything you ever wanted” if you lose you - the real you?  Resources mentioned:Alexander’s work + essays: alexandermichaelgittens.com  Rupert Rodney (company): connect via Alexander on LinkedIn  Video essay: “Higher Profit” (search “Higher Profit Rupert Rodney”/“Higher Profit Alexander Michael Gittens” on YouTube)  Want to build your leadership + energy like it actually matters?Book a Transition Leadership Foundation Call: https://calendly.com/adamwbarney/foundation-call-20min

If you’re still optimizing Meta for views, you’re not running ads - you’re renting applause.In this episode, Jordan Hawn (CEO & Founder, Hawn Consulting) breaks down what’s actually converting on Meta in 2026 for service businesses - and the finding that’s making “video-first” marketers uncomfortable:Carousels are beating video for conversions in a lot of real campaigns because they do what most ads fail to do: they force clarity, answer objections, and help the right people self-select before they ever click.But this conversation is bigger than creative formats.It’s about leadership:setting expectations that protect spend and moralebuilding follow-up systems that prevent lead wastedesigning marketing that survives algorithm whiplashand choosing growth that doesn’t torch your teamWhat you’ll get from this episode:Why video can win attention and still lose the sale...and why carousels often win for intentThe creative structure that converts: hook → proof → process → CTA (and why skipping “process” kills trust)How to stop blaming the platform and fix the real leak: speed-to-lead + sales handoff + follow-up cadenceThe multi-channel mindset that keeps you from being held hostage by one algorithmWhy email marketing becomes the durable growth engine when paid gets volatileThe leadership move Jordan uses to protect energy and execution: better boundaries, better inputs, better outcomesGuest: Jordan Hawn (Hawn Consulting)LinkedIn: https://www.linkedin.com/in/jordanhawn/Website: https://hawnconsulting.com/Newsletter: https://www.brandingsmallbusiness.ca/Email: jordan@hawnconsulting.comIf you’re spending money on ads but don’t have a system to convert attention into outcomes, let’s fix the foundation.Book a Transition Leadership Foundation Call (20 min):https://calendly.com/adamwbarney/foundation-call-20min

What’s real: Paid ads aren’t fake - the expectations often are.Brandy Morton (PR → comms → B2B/GRC marketer → founder) breaks down how to build demand the right way in regulated, “boring” industries without losing the human...and why equity and justice in marketing are not side quests but operating principles. We get into expectation-setting, aligning sales + marketing, and decision rules that move outcomes, not optics.You’ll learnHow to reset “$5K in, Fortune-500 out” expectations, and what to measure instead across TOFU/MOFU/BOFU.  A simple foundation checklist: shared target account list, CRM truth, definitions, SLAs, and automation.What “human-centered demand gen” looks like in finance/insurance/GRC (and why it converts).Equity in practice: breaking silos, aligning incentives, and earning trust in your ICPs and inside your team.The “borrowed credibility” playbook: trade media, associations, and trusted SMEs → podcasts, short video, and live/editorial partnerships.Brandy’s favorite “turn the PDF into pipeline” moves (checklists, calculators, “12 RFP Questions,” etc.) and the one lever she pulls before “increase spend.”Timestamps00:00 Cold open: “Paid ads aren’t fake; expectations are.”  01:00 Brandy’s non-linear path (PR → sales → GA → marketing leader → founder).03:00 Learning the agency “language” and following the money.  05:20 Demand gen = foundations first (shared lists, SLAs, automation).06:40 Why one click ≠ one customer in B2B; stakeholders, cycle length, and metrics that matter.  08:10 Resetting $5K expectations with a holistic plan.  09:50 “Keeping Up with Kevin”: humanizing compliance with an SME-led series (and the results).  14:20 Equity as an operating system: alignment, trust, language, and incentives.17:00 Going solo: permission, community, and your personal “board of directors.”19:10 One action for “boring” industries: talk to a customer—today.  GuestBrandy Morton -  founder of Brandy Morton Marketing; demand gen + growth systems for B2B and regulated industries.LinkedIn: https://www.linkedin.com/in/brandybmorton/Site: https://brandybmortonmarketing.com/HostAdam W. Barney: Leadership Coach. Book a Transition Leadership Foundation Call (20 min) → https://calendly.com/adamwbarney/foundation-call-20minIf this hit: share it with a leader who still thinks “equity” is a campaign, not a capability.

“SEO isn’t dead...LLM search just rewards brands that ship the fundamentals and answer real questions.”If you feel like your ad dollars buy less every month, you’re not imagining it. Peter Kalanda (Co-Founder, 3 Horizons Interactive) and I unpack what’s still real in SEO/SEM...and where to double down as LLM search starts stealing clicks.HighlightsPaid as visibility tax vs. conversion: how to target so small budgets don’t vaporize.  Run SEO and SEM as one system (structure, titles, keywords, quality score).  Local/service landing pages that rank...and don’t clutter your nav.  ABT: Always Be Testing from forms to fulfillment.  LLM search is already in analytics; teach users branded prompts to find you.  Chapters0:00 Cold open1:00 Peter’s path, hospitality → EY → SEO/SEM5:00 Paid that actually converts7:15 SEO + SEM together8:30 Landing-page pattern11:30 ABT: Always Be Testing12:10 First fixes13:00 AI design vs human design16:00 LLM search strategy18:30 Free mini-audit & closeGuest Links• 3 Horizons Interactive: 3h-i.comHost Links / CTAs• Transition Leadership Foundation Call (20 min): https://calendly.com/adamwbarney/foundation-call-20min• Subscribe on YouTube: https://youtube.com/@adamwbarney

Reddit is the trust engine of the internet. It’s where buyers validate big decisions - and where AI and search borrow real perspective. In this episode, Colin James Belyea (Co-Founder, Karmic) shares a field-tested playbook for winning on Reddit without astroturfing or getting banned.What you’ll learnThe why now: Reddit’s role in zero-click journeys and high-consideration purchasesHow to build credibility (karma + participation) before a single brand postThe comment-elicitation thread structure that multiplies saves, replies, and CTRPromoted thread settings that invite discussion instead of backlashSafety: disclosure, language, and moderation that keep you brand-safeMeasuring impact when clicks under-report: brand search, holdouts, blended CACA 30-day quickstart from lurker → contributor → repeatable resultsGuestColin James Belyea - Co-Founder, Karmic• withkarmic.com • linkedin.com/in/colinjamesbelyea • colin@withkarmic.comHostAdam W. Barney - Is Anything Real? (Reality-First Leadership)• adamwbarney.com • Book: Make Your Own Glass Half Full👉 Need a reality-first plan? Book a 20-min Transition Leadership Foundation Call:https://calendly.com/adamwbarney/foundation-call-20min

Award-winning strategist Steve Biegel shows why purpose outperforms spectacle - and how to use Think > Say > Do to win beyond Super Bowl weekend.This exclusive drop lands the Friday before the Super Bowl and the opening of the Winter Olympics - for a reason. Steve Biegel (Dreamboat Group; ex-Ogilvy) unpacks how purpose beats spectacle, when celebrity helps instead of hurts, and why Think > Say > Do is the simplest path to tribes that buy for years, not days.We coverUsing tent-pole moments without faking itThe right and wrong way to deploy celebrityA practical definition of purpose in 2026The protest-ad fiasco vs. AmEx + Jerry SeinfeldWhat Bernbach/Ogilvy/Reeves would do with TikTok & AIWhere the first dollar of a $10M brand budget should goChapters00:00 Cold open - the problem with glitter & spectacle00:44 Purpose & the soul of a brand01:29 Long-term relationships > short-term metrics05:55 Super Bowl celebs: attention vs. value07:17 Case that worked: AmEx x Seinfeld08:47 Case that flopped: protest-ad fiasco10:41 The Think > Say > Do framework13:47 What the winners do in the next decade16:21 If I had $10M…where the first dollar goes18:47 Reframing a conservative category around smart risk20:23 What the legends would say about TikTok & AI22:34 Where to find Steve + his book23:11 Close: “Purpose burns long.”LinksSteve Biegel - Dreamboat Group: thedreamboatgroup.comSteve: stevebiegel.com • LinkedIn: https://www.linkedin.com/in/steve-biegel-1b03503/Host: Adam W. Barney - Transition Leadership Foundation Call (20 min) → https://calendly.com/adamwbarney/foundation-call-20min

Regulated categories aren’t impossible - just unforgiving.Founder Alexandra Prochshenko (Veloria) and I get brutally practical about what still works in paid media when you’re competing in red-ocean auctions or navigating policy landmines. We cover tiny budgets that actually move the needle, how to avoid flags, and why your offer + funnel beats any hack.👉 Need a reality-first plan? Book your 20-min Exploration: https://calendly.com/adamwbarney/explorationplugin-20minWhat you’ll learnRed-ocean truth: Meta/Google costs aren’t broken - you’re just bidding in crowded auctions. Here’s how to win anyway.$2/day local workshop play: tight geo, one clear outcome, short run, retarget all engagers - why this still converts.Small budget survival: most “failed” ads are offer/funnel failures; run 6–8 creative variations minimum.YouTube ads that work: story > length; open strong, stack proof, ship multiple cuts - not one “hero.”Regulated brands: use buffer pages, policy-safe language, and sequenced education to avoid flags.Search is changing: why founders should optimize for ChatGPT visibility (structured answers, sourceable pages).Diversify attention: blend paid with community, email, partnerships; measure signals over vanity.GuestAlexandra Prochshenko - Founder, Veloria (The app that brings pleasure back for women with pelvic pain.)Site: https://www.veloria.ca/LinkedIn: https://www.linkedin.com/in/alexandra-prochshenko/Email: prochshenko.a@gmail.com • veloria.app@gmail.comAbout the showIs Anything Real? with Adam W. Barney - Reality-First Leadership for founders and operators who want proof over theater and growth without burnout.Work with Adam👉 EnergyOS: book your 20-min Exploration → https://calendly.com/adamwbarney/explorationplugin-20min

Founder-First VC: Equity, Access & Real SignalsGeneral Partner Christina Quinn (SSC Venture Partners) sits down with Adam W. Barney to move beyond the panel talk and into practice: which signals actually earn a second meeting, how to translate messy early traction into credible proof, and concrete ways funds and founders can widen the on-ramp for underrepresented builders...without performative theater.In this episode:Signals VCs trust: customer pull, learning velocity, and the right kind of focusNoise to ignore: vanity metrics, bloated roadmaps, and “partnerships” that aren’tEquity → operations: process changes that expand access (deal flow, diligence, support)Deck clarity: the 6-slide path that respects everyone’s energy and still lands the pointEnergyOS move: one weekly habit to protect momentum while fundraising3 takeaways you can use todayClarity > volume. Lead with one sharp problem, one real customer proof, one next milestone.Access needs a system. Make inclusion a process, not a press release—change sourcing and the first-meeting gate.Protect your energy. Schedule your recharge/review loop before you ship; it’s how you keep signal high for the long game.Guest• Christina Quinn, General Partner - SSC Venture Partners• LinkedIn: https://www.linkedin.com/in/christinamquinn/• Firm: https://sscventurepartners.com/• Email: christina@sscventurepartners.comHostAdam W. Barney - Transition Leadership Coach & host of Is Anything Real?, the Reality-First Leadership show for builders who optimize for proof over theater.👉 Book a 20-min Foundation Call: https://calendly.com/adamwbarney/foundation-call-20minSupport the show (48-hour push)Follow on Apple/Spotify and turn on Auto-downloadDrop a 5★ review with “Lead with Humanity” in your note, language that helps others find it this weekChapters00:00 Why founder-first still wins02:11 Real signals vs. theater07:08 Equity into operations12:45 Turning early traction into proof18:10 Deck clarity and decision hygiene23:40 EnergyOS habit for momentum26:55 Next steps for founders

What if leadership stopped rewarding loudness and started rewarding truth?In this exclusive drop, Sharon Hurley Hall (journalist, author, anti-racism educator, and Co-Founder of The Introvert Sisters) joins Adam W. Barney to unpack impact without exhaustion: introverts as powerful leaders, boundaries that protect your best work, why “resilience” gets misused, and how to build communities that care while you still care for yourself.You’ll leave with a humane playbook and one EnergyOS move you can run today.  LinksSharon: https://sharonhh.com/LinkedIn: https://www.linkedin.com/in/sharonhh/The Introvert Sisters (podcast): https://theintrovertsisters.com/Grab a copy of her book, "I'm Tired of Racism": https://www.amazon.com/Im-Tired-Racism-Stories-Existing/dp/9769546917Email: hello@sharonhurleyhall.comCheck out Hiyer: https://www.hiyer.pro/Work with Adam👉 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min

“Say something true.” In this episode, Aaron Wolpoff (Owner and Fractional CMO, Double Zebra) and I unpack authentic growth: the one-truth positioning pass, when rev-share/partner models beat hourly retainers, and how to set boundaries so generosity doesn’t become unpaid consulting. We also cover making paid media feel human again - and the EnergyOS move that creates momentum today.HighlightsOne-truth positioning (cut the bloat, earn attention)Rev-share done right: incentives, pitfalls, guardrailsFrom “free advice” to formalized valuePaid media with a pulse: people at the centerEnergyOS: progress from what’s within reach - ship dailyGuest links• Website: https://doublezebra.com/• LinkedIn: https://www.linkedin.com/in/marketingaaron/• Email: aaron@doublezebra.comWork with Adam👉 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min

Is spatial computing the next real channel...or another metaverse mirage? Adam Ortman (CEO/Founder, Kinetic319) brings operator truth: how to explore AR/VR without gambling the quarter, what the 1990s internet can teach us about adoption curves, and the 70/20/10 test budget that protects your core while finding edge wins. We also cover where the early inventory actually is (Roblox, console placements) and the leadership scripts that keep experiments sane.  You’ll learnA simple checklist for “is immersive worth it for us… now?”  The 70/20/10 play to test bold ideas without blowing trust or budget.  Channels to try first and how to attribute them sensibly.  One EnergyOS move to keep curiosity high and hype low.  Guest links• Site: https://kinetic319.com/• LinkedIn: https://www.linkedin.com/in/adam-ortman/• Email: adam@kinetic319.comWork with Adam👉 Book your 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min