JUST Branding

How does brand interact with the discipline of marketing? In this insightful episode, we're joined by Jade Tambini, a B2B marketing expert and course leader at B2B Breakthrough Academy. With a rich background in consulting and 17 years of experience in B2B, Jade has not only worked her way to director-level positions at DS Smith PLC but has also served as the Chair of the Chartered Institute of Wales. Jade takes us on a journey through the evolution of B2B marketing, highlighting the seismic shift from traditional person-to-person sales to the current digital landscape. In this new era, online platforms have become pivotal, transforming customer expectations from simple sales support to a demanding need for leads. Contrary to common belief, Jade observes that online competition in B2B isn't as saturated as one might think, presenting untapped opportunities for businesses to establish their presence in the digital space. Jade generously shares her expertise by unveiling the four pillars of B2B marketing, offering a robust framework for businesses navigating the intricate world of B2B Marketing. Not to be missed!

What are the strategies propelling the world’s top 181 brands to the pinnacle of global success? In this enlightening episode, we delve into the comprehensive research conducted by our esteemed guest, Sarah Robb. She has meticulously analyzed 181 leading global brands, uncovering the strategic nuances that drive their market dominance. Plus, we explore her revolutionary “Unselfish Framework,” a tool designed to empower brand builders. This framework demystifies the complex questions of brand development and provides a structured approach to finding the answers. If you're seeking clarity in branding and wish to cut through the BS, this episode is must-listen! Tune in for a deep dive into the art and science of brand building, guided by the expertise of Sarah Robb! — **Limited Time Offer** Sarah has generously offered our listeners 10% off her Brand Strategy Academy, a clear, practical online course that breaks through the jargon and equips you with the process and tools you need to develop world-class brand strategies. Visit the link below and enter code ‘JUSTBRANDING’ for 10% off. https://justcreative.com/go/bss Enjoy!

In this captivating episode of JUST Branding, we welcome back Rob Meyerson, making history as our first returning guest. Rob, a distinguished brand consultant and co-author of the latest edition of Alina Wheeler’s seminal work, "Designing Brand Identity," leads us through a poignant tribute to Wheeler's legacy and a deep dive into the essence of Brand Identity, with a special emphasis on Brand Architecture. We explore the book's 6th edition and unpack the critical components of brand identity, from visual and verbal elements to the reemerging sonic dimension, articulating how a well-structured brand identity is pivotal for standing out in today's competitive landscape. Delving into Brand Architecture, we clarify the various models—branded house, house of brands, endorsed brands, and hybrids—highlighting their significance in aligning with a company's overarching business strategies. This episode is a treasure trove for anyone passionate about the craft of branding, offering deep dives and practical tips for building brands that resonate and last.

Sick of long winded brand building processes that take months and loose momentum? Then you need to know about "Brand Sprints"! In this 'scrappy'(!) episode we jump into the magical world of sprinting. We speak with the brilliant Eden Vidal, founder of Under. His studio helps businesses define their strategy, positioning and identities in just 10 days. We tuck into how this is achievable, the benefits of sprints, how to conduct them, where the pitfalls lie and how to overcome them. Get ready to reframe your thinking, reimagine your process, push the boundaries and embrace the scrappy nature of brand sprinting!

In this thought-provoking episode of JUST Branding, we're thrilled to host Professor Byron Sharp, a leading figure in marketing science and the Director of the Ehrenberg-Bass Institute, the world's premier center for marketing research. Byron, renowned for his groundbreaking book "How Brands Grow," which has significantly influenced the marketing sphere over the last decade, joins us to unravel the scientific principles behind brand growth. Our conversation kicks off with Byron's inspiration for exploring consumer buying behavior and brand expansion, setting the stage for an enlightening discussion on the essence of his work. Delving into "How Brands Grow," Byron sheds light on the book's key insights, including the pivotal concepts of Mental & Physical availability, the synergy between Distinctiveness and Differentiation, and the power of distinctive brand assets in forging lasting brand memories. Tackling prevalent myths in brand growth, such as the overemphasis on brand loyalty and the crucial need for broad market reach, Byron emphasizes the role of continuous brand exposure in shaping consumer preferences. He offers practical advice on how listeners can apply these insights, highlighting the balance between innovation and consistency in brand strategy. For designers, Byron discusses the creation and rapid adoption of distinctive brand assets, providing a blueprint for branding success. Tune in for an episode packed with invaluable insights for growing better, more recognizable brands, based on rigorous scientific research.

Prepare to embark on an insightful exploration of the branding industry's ever-changing landscape in State of Brand 2024, hosted by Jacob Cass and Matt Davies. This special episode promises to provide a deep dive into the core of the branding world as it stands today. Facing the influences of AI integration, post-COVID market dynamics, and current economic challenges, Jacob and Matt tackle these issues head-on, addressing the crucial questions: - How are branding professionals navigating these rapid shifts? - What obstacles are they encountering along the way? - What visions do they hold for the future of the industry? This episode goes beyond just identifying challenges; it delves into actionable strategies and effective solutions. Our hosts will guide you through vital topics such as ground-breaking pricing strategies, overcoming industry hurdles, mastering client acquisition in the modern era, and understanding the significant role of AI in shaping the future of branding. Jacob and Matt also illuminate the essential tools of the trade, keeping you updated with the latest trends in learning and development. Packed with seasoned insights and pragmatic advice, this episode is a must-listen for anyone in the branding sphere. I It's an opportunity for both veteran professionals and newcomers to gain valuable insights into how the industry is adapting to AI, discover advanced tactics and crucial metrics driving brand success, and learn about the resources empowering today's brand leaders. Tune in to "State of Brand 2024" and ride the wave of change with Jacob Cass and Matt Davies.

Welcome to the special ‘Best of 2023’ episode of ‘JUST Branding,’ where we dive into the most insightful and transformative ideas in branding and marketing from the year. This episode is a curated journey through the minds of industry leaders, innovators, and rebels, each offering unique perspectives on branding’s evolving landscape. We kick off with the most popular episode of the season, Episode 1, which just happened to be our own. In it, we discuss the intricacies of becoming a brand consultant and our own personal journeys. Episode 8 takes a different turn with Mike Roberts, exploring personal branding and the influential role of LinkedIn. In Episode 11, Ian Barnard brings practical wisdom on building big brands with modest budgets, followed by a rebellious twist in Episode 5 with Stix of Liquid Death, who redefines branding norms. Episodes 9 and 15, featuring Fred & Erik of SNASK delve into the heart of creativity, empathy, and culture, and the development of BIG brand ideas. The art of workshop design is elegantly unfolded by Brittni Bowering in Episode 3, while Rachel Davis in Episode 14 balances the scales between facilitation and strategy. Chris Kocek in Episode 16 and Dan White in Episode 7 take us through the intricate process of uncovering insights and measuring brand impact. Miri Rodriguez’s Episode 17 on Brand Storytelling and Jenni Romaniuk’s Episode 12 on Distinctiveness & Differentiation provide a masterclass on crafting compelling narratives and standing out in a crowded market. Terri Goldstein in Episode 10 and Hamish Smyth in Episode 13 bring their expertise on mastering brand building in regulated environments and the art of consistency in brand guidelines. Lastly, Kate Pincott in Episode 4 explores the cutting-edge world of NFTs and their impact on brands, while another Episode 17 offers insights into brand growth through AI, marking the convergence of branding and technology. Join us as we revisit these captivating discussions, each a cornerstone in the edifice of modern branding and marketing.

In this enlightening episode of JUST Branding, you’ll discover the art and science of brand storytelling through the experiences and insights of Miri Rodriguez, a celebrated storyteller and branding expert with an impressive history at Microsoft. Miri, an author and speaker, delves into the nuances of creating relevant brand narratives that transform audience perceptions and build strong connections. Key discussions include Miri’s branding journey, the power of storytelling, building a ‘Storytelling Machine’, how to leverage AI, plus case studies and practical advice. This episode is a must-listen for those interested in elevating their brand's narrative and connecting more authentically with their audience!

Tune in as we explore the transformative role of insights in branding and marketing with subject matter expert, Chris Kocek.  Our conversation begins with Kocek sharing his journey and the motivation behind his new book, "Any Insights Yet?”, which aims to revolutionize our understanding of insights in business. Kocek delves into the essence of what constitutes a true insight, differentiating it from mere observations, data, and trends. He emphasizes the rarity and power of genuine insights, providing examples to illustrate his points.  Our discussion further explores effective strategies for uncovering insights, including helpful data points and methods to bring order to the often chaotic process of insight discovery. Plus, practical advice on presenting insights to clients, ensuring they are impactful and persuasive.  Tune in and uncover genuine insights.

We're diving deep into the realm of BIG Brand Ideas – those game-changing, magnetic forces that breathe life into brands and propel them to greatness. Join your hosts, the dynamic duo of branding, Matt Davies and Jacob Cass, as they unravel the mysteries behind these mighty ideas. It's a rollercoaster of insights, anecdotes, and aha moments! Discover what it takes to craft a brand idea so compelling, it becomes a rallying cry that unites, excites, and drives your brand to new heights. But beware – these gems are not just lying around waiting to be found; they're hidden treasures that demand a masterful touch. Feast your ears on real-world examples from major brands that have harnessed the power of BIG ideas, and get ready to have your mind blown. Matt and Jacob will also share their own experiences, giving you an exclusive peek into the art of unlocking big ideas for clients. By the end of this electrifying episode, you'll be armed with the knowledge and inspiration to supercharge your brand-building process. Don't miss out – tune in now and let the sparks of BIG Brand Ideas ignite your brand's future! 🔥🚀

When collaboratively building a brand, how does a strategist balance both the facilitation of workshops and the task of creating the strategy 🤔. What are the key challenges? How can they be overcome? This is the topic of this value-packed episode. As a workshop ExperienceDesigner and facilitator known for her work with the Butter and Miro Communities and as a brand strategist working with global teams Rachel Davis is a bit of a unicorn. In this episode, we tuck into the very real challenges of the strategist+facilitator with practical tips, tricks, and ideas shared from the outset. Rachel shares experiences and ideas gleaned from her 10+ years as a practitioner in this space. Not to be missed.

Join us and Hamish Smyth as we unravel the crucial role of brand guidelines in achieving brand consistency, recognition, and trust. We’ll explore the key elements of successful guidelines and gain insights from renowned brands, plus learn how to avoid common pitfalls and create brand guidelines that people actually use. Plus, we introduce the ground-breaking "Standards" tool transforming brand guidelines for the better. This episode is a must-listen for all seeking branding excellence!

Our guest today is the esteemed Professor Jenni Romaniuk, an expert in marketing and consumer behaviour from the Ehrenberg-Bass Institute for Marketing Science. In this episode, we explore the significance of distinctiveness in branding and its role in a brand's success. Jenni shares key elements for building distinctive brands and provides examples of distinctive brand assets. We also delve into the concept of differentiation and its importance in establishing a brand's competitive edge with Jenni offering insights into how distinctiveness and differentiation work together to drive brand growth. Tune in to this enlightening episode of JUST Branding and gain expert knowledge from Professor Jenni Romaniuk's extensive experience in the world of marketing science and consumer behaviour.

Join us as we sit down with marketing strategist, Ian Barnard, and delve into the world of brand performance and its distinction from performance marketing, exploring the positioning process (4Cs) and the significance of creating future demand. Ian shares valuable insights on how small brands can grow when competing against larger market leaders and highlights the most common advertising mistakes made by small brands. Tune in to learn how brand marketing can facilitate profitable scaling and discover the 2-4-5 framework for effective full-funnel advertising. We also discuss digital marketing mistakes that damage brands and uncover strategies for positioning brands to become the top-of-mind choice. Don’t miss this insightful conversation that will level up your brand & marketing expertise, no matter your level.

Mastering Brand Building in a Regulated World: Insights from the Brilliant Terri Goldstein! 🎙️ Calling all business owners and marketers operating in regulated environments like finance or medical! This episode is tailor-made for you. Join us as we delve into the extraordinary mind of Terri Goldstein, a visionary strategist and design expert, whose unwavering commitment to brands has spanned decades. 🏢 Step into the captivating realm of brand creation amidst regulations, where Terri unveils her groundbreaking methods and invaluable experiences in the medical field. Discover how she skillfully guides customers to 'way-find' and effortlessly navigate through her Shelf Sight Sequence, tapping into our innate ability to perceive colors, shapes, and symbols. 🌟 Brace yourself for a deep dive into the core challenges encountered in regulated spaces and Terri's ingenious solutions. Uncover the pivotal role distinctive assets play as strategic drivers and gain invaluable insights on how to conquer the unique hurdles faced by brand builders operating in regulated environments. ✨ Don't miss out on this dynamic conversation packed with wisdom and inspiration. Tune in now and revolutionize your brand-building game in the world of regulations!

Frederick Ost and Erik Kockum of SNASK join us to discuss how to build culture, and along the way our conversation diverts into a myriad of topics including creativity, empathy, philosophy, and of course, branding. We discuss how their agency SNASK approaches brand building, the key to creativity, how to create a culture of trust and creativity, as well as how leading with vulnerability and empathy can give you an edge in the industry.

LinkedIn is one of the most powerful platforms for making business connections and growing your personal brand. But are you leveraging its power to the full? Join us in this episode as we are joined by LinkedIn expert, Mike Roberts, to dig deep into how to use LinkedIn to grow your personal brand for success. Together we review how LinkedIn can help you build a powerful personal brand and what you need to do to ensure your LinkedIn profile is in tip-top condition for success. We also get Mike's top tips on how to use the platform, how video is the next big thing, and what you can do right now to bring awareness to your brand. Not to be missed!

Dan White is a branding consultant and author of "The Smart Branding Book" and has over 30 years of experience in marketing and branding. In this episode, we discuss the latest thinking and methods for brand building including the rarely discussed area of uncovering insights and measuring brand, with successful examples. We highlight how insights and measurement can be used together to create successful branding campaigns, and discuss how to adjust and improve branding strategies over time. Lastly, we touch on emerging trends in branding and how branding may evolve in the future.

Get ready to revolutionize your branding game with the help of AI! In this episode of JUST Branding, we are joined by the renowned digital marketing expert and "AI whisperer," Rob Lennon, who has 45 publications under his belt and a wealth of knowledge and resources around AI, ChatGPT, and prompt craft. Rob shares actionable insights on how you can leverage AI, particularly ChatGPT, to grow your business. Plus, we dive into the benefits of using AI, such as improved efficiency and personalization, and showcase real-life examples of successful AI integration in brand & marketing efforts. But that's not all! Rob also reveals specific tools and techniques that can be used to teach AI to embody your brand's unique voice, style, and customers. By the end of this episode, you'll have all the strategies and tools you need to take your brand to the next level with AI. We also discuss the ethical concerns related to using AI in content and marketing, and explore the potential pitfalls and mistakes that companies should avoid. Finally, we look towards the future and discuss how AI will continue to shape the world of branding and marketing. Don't miss out on this exciting opportunity to learn from the AI whisperer himself and unlock the full potential of AI for your brand. This summary was written by AI based on the transcript of the episode. How’s that for practicing what you preach!

Are you thirsty for some killer marketing strategies? Then grab a glass of Liquid Death Mountain Water and tune in to the latest episode of the Just Branding Podcast! Hosts Matt & Jacob sit down with Steve Nilson, AKA Stix, the 'Vice of President of Cult Indoctrination' at Liquid Death, to dive into the innovative thinking behind one of the most successful up-and-coming consumer brands. Stix and his team have made waves in the industry by breaking all the rules and creating a refreshing new approach to selling water. We'll explore the brand's clear purpose and positioning, which not only hydrates but also has shaken up the entire water category. Stix's philosophy of authentic brand building is the perfect recipe for success, relying on radical creativity and genuine endorsements to quench the thirst of consumers worldwide. But we'll also take a gulp of Stix's risk assessment approach to ensure that creativity never goes overboard, while still considering the brand's potential for global expansion. If you're looking to make a splash in your industry and disrupt the market, this episode is a must-listen. Don't let it slip through your fingers like water through a sieve - tune in now to discover the phenomenal brand power of Liquid Death!