Keep What You Earn

Shannon is joined by Joey Mure, founder of Wealth Without Wall Street. Joey shares his journey of creating financial freedom by focusing on passive income and debunking the traditional notion of trading time for money. The discussion dives into sustainable and customized wealth-building strategies that are not about quick fixes but about understanding and implementing a logical process.   Joey emphasizes the importance of becoming an educated investor, leveraging unique methods like the infinite banking concept, and avoiding the pitfalls of relying solely on retirement accounts. This episode is a must-listen for entrepreneurs and business owners who want to gain control over their financial future and start living abundantly today.   What you'll hear in this episode: [0:45] Meet Joey Mure: Founder of Wealth Without Wall Street [1:05] The Philosophy of Wealth Building [3:55] Rethinking Retirement and Financial Freedom [6:15] The Importance of Passive Income [9:30] Becoming an Active Investor [18:00] The Problem with Traditional Retirement [26:15] Infinite Banking Concept Explained   Discover Your Financial Freedom Score: https://go.wealthwithoutwallstreet.com/keepwhatyouearn   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Today, Shannon dives into the crucial differences between a bookkeeper and a fractional CFO, revealing why scaling businesses should consider the latter. Shannon explains how fractional CFO services provide deeper insights, strategic decision-making, and future-focused projections that surpass what a bookkeeper or an in-house accountant can offer. With compelling arguments and real-world examples, Shannon highlights the value and cost-effectiveness of hiring a fractional CFO to drive business growth.   What you'll hear in this episode: [0:45] The Value of a Fractional CFO [01:20] Comparing Bookkeepers and CFOs [05:15] The Role of a Controller [07:00] Why Fractional CFOs Are Cost-Effective   If you like this episode, check out: Ways to Maximize Customer Value I Hired My Husband - Here's Why Your Finance Hire - Dos and Don'ts   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.Fractional CFO vs. Bookkeeper - What Do I Need?

Today, Shannon guides entrepreneurs and business owners through the challenges of financial overwhelm and decision fatigue. Shannon shares tactical and actionable advice on identifying the biggest constraints in your business, specifically focusing on cash flow management.   Tune in to learn how to map out your cash flow, prioritize impactful financial issues, and make confident decisions that will help you scale your business. Don't miss Shannon's insights on how to stop masking core financial problems and start accelerating your business growth.   What you'll hear in this episode: [0:45] Overcoming Financial Overwhelm [2:10] Finding Clarity Through Action [3:25] Identifying and Solving Key Financial Issues [4:55] Cash Flow Management Strategies [7:00] Deep Dive into Cash Flow Analysis   If you like this episode, check out: How to Ensure Your Core Offer is Scalable Fine-Tuning Your Core Offer for Growth Is My Business Doing Okay?   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/

Shannon is joined by Ricky Shockley, owner of Med Spa Magic Marketing and a digital marketing professional with over a decade of experience. Ricky shares valuable insights on the importance of using data-driven strategies over gut-based marketing, the challenges of local vs. national marketing, and the critical metrics every business owner should track.   The discussion covers the significance of understanding customer acquisition costs, the role of organic content marketing, and the benefits of specific targeting in paid ads. Ricky also addresses common blocks entrepreneurs face regarding discounting and promotions, emphasizing the importance of seeing marketing as an investment. Tune in for tactical and actionable marketing strategies to elevate your business!   What you'll hear in this episode: [0:45] Meet Ricky Shockley: Digital Marketing Expert [1:15] The Importance of Data-Driven Marketing [6:05] Understanding Customer Acquisition Costs [14:25] Organic vs. Paid Marketing Strategies [19:55] Understanding Local Intent in Content Creation [20:30] Building a Local Audience Through Community Engagement [27:00] Effective Use of Promotions and Discounts [34:30] Specialized Marketing Strategies for Med Spas   Check out the Medspa Success Strategies Podcast: https://medspamagicmarketing.com/podcast/ Learn more about Ricky's services: https://medspamagicmarketing.com/   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Maintaining high-quality financial records for business owners is critical, especially if you're interested in selling your business. Shannon explains why you should always be prepared for potential buyout offers, shares strategies for keeping your financials in order, and emphasizes the importance of transparency and accuracy in financial reporting. Learn how the quality of your financials influences your business valuation and why considering these details now can set you up for a smoother, more profitable exit in the future.   What you'll hear in this episode: [0:45] The Importance of Being Prepared for Unexpected Offers [4:20] Building Trust Through Quality Financials [6:50] Preparing Financial Statements for Potential Buyers [11:25] Advanced Financial Preparation and Strategy   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

As you scale your business past the $3-5 million revenue mark, there are complexities that arise, including increased overhead, team expansion, and the temptation to offer more products or services.   Shannon emphasizes the importance of simplicity in scaling, advising business owners to standardize their offerings and create streamlined processes. Tune in to learn actionable tips for maintaining clarity and efficiency, ensuring sustainable growth, and enhancing profitability.   What you'll hear in this episode: [0:45] Navigating the Mucky Middle of Business Growth [5:15] The Hidden Costs of Complexity [7:00] Strategies for Simplifying Your Business [8:40] Prioritizing and Standardizing Services [12:25] Final Tips for Scaling Your Business   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Shannon chats with Austin Boyd, the founder of Alive Print Shop. Austin shares his incredible journey from starting a custom t-shirt business in his parents' garage to growing it into a multi-million dollar enterprise over the past 17 years. They discuss the importance of humility, continuous learning, and seeking knowledge from those more experienced.   Austin's story highlights the value of focusing on sales, sensible investment, and building a strong, empowered team. Tune in to gain insights on navigating business challenges, making strategic investments, and scaling your business while maintaining a personal touch.   What you'll hear in this episode: [0:45] Meet Austin Boyd: Founder of Alive Print Shop [5:35] Early Challenges and Growth [12:20] Lessons from the 2008 Financial Crisis [16:55] Scaling the Business and Building a Team [22:15] Learning from Mistakes: The Path to Improvement [28:10] Investing Wisely in Business Growth [32:35] Financial Management and Scaling Up [38:20] The Value of Seeking Knowledge and Expertise   If you like this episode, check out: How to Create Enterprise Value for Your Business Fine-Tuning Your Core Offer for Growth When NOT to Sell Your Business   Order from Alive Print Shop: https://aliveprintshop.com/contact-custom-apparel   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Shannon discusses the importance of understanding key financial metrics, such as offer profit and operating profit, and their impact on overall business health. She introduces her five-step 'Profitable Scaling Playbook' and shares practical tips for managing cash flow and optimizing customer value.   Whether you're a small business owner or running a larger enterprise, this episode provides actionable advice to ensure you're not only earning well but keeping it too. Tune in to transform your financial management and build a more profitable and sustainable business.   This episode originally aired on Medspa Success Strategies Podcast: https://medspamagicmarketing.com/podcast/   What you'll hear in this episode: [1:40] The Profitable Scaling Playbook: An Overview [6:50] Common Financial Pitfalls and Solutions [13:30] Marketing Strategies for Med Spas [24:15] The Three-Visit Rule in Consumer Psychology [28:35] Creative Discount Strategies for Customer Retention [31:20] The Importance of Tracking and Data in Business [33:25] Responsible Debt Management for Business Growth [36:20] Cash Flow Management Tips for Business Owners [40:30] Key Habits of Successful Med Spa Owners   Check out the Medspa Success Strategies Podcast: https://medspamagicmarketing.com/podcast/   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Shannon addresses common misconceptions about financial management, emphasizing the importance of focusing on macro-level decisions rather than micro-level cost-cutting. Shannon advocates for prioritizing impactful activities that drive significant business growth and encourages entrepreneurs to delegate tasks to maintain a CEO mindset. Tune in to learn how to allocate your time and resources effectively, build sustainable profits, and drive your business toward lasting success.   What you'll hear in this episode: [0:45] Common Misconceptions in Financial Management [1:40] Focusing on Macro Over Micro Decisions [3:25] Effective Financial Management Strategies [4:55] Prioritizing Impactful Activities [8:15] The Importance of Delegation [10:30] Conclusion and Next Steps   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Asset protection is invaluable, especially for business owners. Shannon is joined by Blake Harris, an expert attorney specializing in offshore trusts. Dive deep into the intricacies of asset protection trusts, understand the benefits of offshore trusts in places like the Cook Islands, and why this strategy is not just for the ultra-wealthy.   Discover how proper asset protection can safeguard your wealth from lawsuits, divorce, and unexpected liabilities, and why planning ahead is crucial. Blake shares insightful examples, debunks common misconceptions, and provides actionable steps for business owners and individuals looking to explore this strategic financial move. Tune in for a masterclass on protecting what you earn and ensuring your financial future.   What you'll hear in this episode: [0:45] Guest Introduction: Blake Harris [2:30] Understanding Asset Protection and Trusts [13:10] The Importance of Offshore Trusts [17:40] Common Misconceptions and Legal Perspectives [29:40] Steps to Setting Up a Trust   Book your consultation with Blake and his team: https://blakeharrislaw.com/   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

The most expensive habit for business owners is distraction. Shannon explains how distraction not only wastes valuable time but also has a compounding negative effect on your business's growth. From shiny object syndrome to direct distractions like social media, learn how to identify and manage distractions, maintain focus on your core profit engines, and strategically align your actions with your long-term goals. Tune in for actionable insights to keep your business on track and thriving.   What you'll hear in this episode: [0:45] The Cost of Distraction [2:00] Types of Distractions [5:25] Strategies to Combat Distraction [6:35] The Importance of Focus [8:45] Client Case Study and Final Thoughts [10:00] Next Steps and Power Session Offer   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Shannon discusses the multifaceted role of business owners as resource allocators. She introduces a quadrant framework that helps identify where businesses stand in terms of capital and information, offering actionable advice for each scenario—whether you're capital-constrained, data-constrained, or simply overwhelmed with resources.   Tune in for practical insights on how to better manage your financial metrics, cash flow, and prioritization to ensure steady growth and sustainability for your business. Don't miss out on learning how to make informed decisions that propel your business forward.   What you'll hear in this episode: [0:00] Introduction to Keep What You Earn [0:45] The Multifaceted Role of a Business Owner [1:40] Resource Allocation: The Key to Business Growth [2:35] The Quadrant Framework for Resource Allocation [3:15] Low Information, High Capital: Data Constraints [4:15] Low Information, Low Capital: Flying Blind and Broke [5:20] High Information, Low Capital: Capital Constraints [6:15] High Information, High Capital: Decision Constraints [7:30] The Role of a Fractional CFO   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Dive deep into the intersections of finance and marketing with guest Amber from AF Marketing. They explore the importance of data-driven decisions in marketing, understanding customer acquisition costs, and the lifetime value of customers. Shannon and Amber discuss the significance of consistent branding, effective use of referral programs, and the unprecedented value of training and empowering team members. Amber shares her wisdom on establishing a strong personal brand and leveraging it for business growth, all while staying true to your core values and mission. This episode is packed with practical tips and actionable strategies to help business owners scale their operations and boost profitability.   What You'll Hear [0:45] Welcoming Amber and Discussing Finance and Marketing [2:03] The Lure of Marketing and Its Scientific Nature [4:00] Effective Marketing Strategies for New Businesses [4:30] Understanding Your Market and Positioning [8:40] Building a Personal Brand [14:15] Focusing Your Marketing Efforts [21:10] Data-Driven Marketing Decisions [21:40] Sales and Marketing Alignment [22:10] Frontline Staff Training [23:05] Importance of Tracking Marketing Data [24:00] Identifying and Doubling Down on Effective Strategies [24:50] Challenges with Marketing Agencies [26:55] Role of a CMO in Business Growth [27:50] Empowering Your Team for Success [30:40] Creating Consistent Brand Guidelines   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   Connect with Amber: https://www.linkedin.com/in/amberfrankhuizen/ Explore more on her website: https://afmktg.com/amber-frankhuizen Follow Amber on IG: https://www.instagram.com/amberincalifornia/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Today, we will address a critical pain point for businesses hitting the $5 million revenue mark: knowing when to bring your finance function in-house. Shannon discusses the drawbacks of relying solely on outsourced bookkeepers and CPAs and delves into the benefits of hiring a fractional CFO. From understanding how to lead a finance team effectively to knowing the technical skills required, this episode offers invaluable insights for business owners who want to retain more profits while minimizing risks. Shannon also explains the advantages of fractional CFOs in bridging the gap between outgrowing a bookkeeper and not yet being ready for a full-time CFO hire. The episode wraps up with practical tips on how to make strategic finance hires and ensure you are getting the best talent for your needs.   What You'll Hear [0:45] The Challenges of Scaling Finance Functions [3:10] The Importance of Leadership in Finance [4:45] The Role of Fractional CFOs [8:05 Hiring and Evaluating Finance Talent [13:40] Maximizing Customer Value   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

In this episode, Shannon dives into the transformative potential of profit sharing with expert guest Rob Gallagher. Rob, a successful business owner, shares his journey from the grueling early days of entrepreneurship to a thriving, profitable enterprise powered by a well-crafted profit sharing program. Learn the ten critical rules to structuring a successful profit sharing scheme, from making it substantial and attainable to the importance of education and financial wellness for employees. Rob discusses real-life examples, potential hurdles, and the tremendous benefits, including increased profits and improved work-life balance. This episode is packed with actionable insights ideal for business owners looking to implement profit sharing and inspire an ownership mentality among their teams. Tune in to discover how to supercharge your business's success through effective profit sharing strategies.   [1:20] The Struggles and Realizations of a Business Owner [3:10] Discovering and Implementing Profit Sharing [4:22] The Challenges and Evolution of Profit Sharing [7:50] The Importance of Monthly Profit Sharing [9:15] Rules for a Successful Profit Sharing Program [14:20] Essential Elements for Implementing Profit Sharing [23:40] Final Thoughts and Encouragement 25:10 The Power of Team Collaboration [26:15] Educating Employees on Profit Sharing [27:00] Sharing Financials with Employees   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   Connect with Rob: Instagram: https://www.instagram.com/robertgallaher/?hl=en LinkedIn: https://www.linkedin.com/in/robertgallaher/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Join Shannon, as she introduces the newest team member, Erica Barrow, to 'Keep What You Earn Co'. With a unique background in forensic accounting and military experience, Erica brings a fresh perspective to boosting client success. Discover their collaborative approach to solving financial puzzles and empowering business owners to make smarter decisions. Tune in for insights on how this dynamic team navigates challenges, offers critical advice, and continues to evolve for the benefit of their clients. What You'll Hear: [0:45] Meet Erica Barrow: Our New Team Member [2:45] The Role of a CFO: Misconceptions and Realities [6:00] Client Interactions and Unique Approaches [7:25] The Value of Collaborative Financial Management [9:15] Surprises and Challenges in Financial Services [11:30] Continuous Growth and Evolution   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Ready to unlock a life of luxury travel without breaking the bank? In this episode, Shannon sits down with Eli Facenda, the “Eli Travel Guy,” to reveal how business owners can experience bucket-list adventures, maximize credit card points, and design a business that funds your dream lifestyle.   What You'll Hear: [2:00] The 3 big myths stopping entrepreneurs from traveling [8:10] The “Experiential Millionaire” framework: designing a business that funds your dream lifestyle [13:00] How travel can actually increase your business’s value [16:30] The 3-bucket system for maximizing points and perks [24:50] Pro tips for picking the right credit cards and avoiding common mistakes [41:00] Eli’s free playbook & final inspiration to start living your travel dreams   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

In this episode, Shannon sits down with Pam Jordan, an experienced CFO and founder of Pivot Business Group. Together, they demystify the role of a CFO, discuss the differences between CFOs, CPAs, and bookkeepers, and share actionable advice for business owners looking to scale and build enterprise value.   What You'll Hear: [5:00] What is a fractional CFO? [10:00] The difference between CFOs, CPAs, and bookkeepers [20:00] How to get value from your CFO, even with messy books [30:00] The importance of goals and “money trauma” [40:00]Building a flexible, family-friendly business model   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

In this episode, Shannon breaks down the essential steps to building enterprise value in your business. Whether you’re planning to scale, sell, or simply want to create a more resilient and valuable company, Shannon shares practical strategies and mindset shifts to help you get there. Tune in to focus on intentional budgeting and aligning expenses with your growth goals.   What you'll hear in this episode: [1:40] The Power of SOPs, Processes, and Documentation [3:35] Managing Risk: Tax, Legal, and Cybersecurity Essentials [7:15] Building a Business People Want to Work For (Culture & Attractiveness) [9:50] Reducing Key Man Risk & Empowering Your Team [12:25] Aligning Costs with Profit & Offers   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

In this episode we will dive into the final phase of the Profitable Scaling Playbook: building enterprise value. Shannon breaks down what enterprise value means and why it's crucial for scaling and ultimately selling your business. She emphasizes the importance of risk mitigation, the need for replicable and transferable operations, and how to avoid over-reliance on the owner. Tune in to learn actionable steps to maximize your business's value, from maintaining positive cash flow to reducing keyman risk and developing robust SOPs.   Don't miss Shannon's insights on ensuring your business can thrive without you, positioning it for a successful future sale or continuous growth.   What you'll hear in this episode: [0:45] Understanding Enterprise Value [2:15] Risk Mitigation and Management [4:55] Keyman Risk and Personal Brand Challenges [6:05] Building Systems and Processes for Scaling [6:35] Maximizing Customer Value   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.