Claim OwnershipKliky, bidy, noviny - Novinky PPC Podcast CZ
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© Ladislav Vitouš
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Nejzajímavější tipy a nejzásadnější novinky pro každého PPCčkaře. Servírované hezky za syrova a bez úprav. Tak trochu punk, tak trochu hlína. Dopřejte si každý týden svoji dávku.
44 Episodes
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Kliky bidy noviny se přesouvají pod PPC Podcast CZ. Ten najdete na každé dobré podcastové platformě nebo na https://ppcpodcast.cz
Děkuji za váš zájem a budu se těšit na slyšenou u dalších epizod.
PPC novinky 10. května 2021
https://www.kaspersky.com/resource-center/definitions/cookies
https://www.clixmarketing.com/blog/2021/05/03/does-ppc-work-for-every-business-and-other-faqs-in-digital-marketing/
https://about.ads.microsoft.com/en-us/blog/post/may-2021/our-upcoming-changes-to-phrase-match-and-broad-match-modifier
https://hanakobzova.cz/ppc-novinky-duben-2021/
PPC novinky 30. dubna 2021
https://searchengineland.com/wordpress-proposes-blocking-floc-by-default-347887
https://www.searchenginewatch.com/2021/04/16/the-search-dilemma-looking-beyond-googles-third-party-cookie-death/
https://www.searchenginejournal.com/google-ads-automatic-recommendations/403050/
https://www.searchenginejournal.com/why-top-of-funnel-matters/403034/
https://www.wordstream.com/blog/ws/2021/04/23/influence-buyers-marketing-psychology
PPC novinky 16. dubna 2021
https://www.searchenginejournal.com/duckduckgo-announces-plans-to-block-googles-floc/401993/
https://www.searchenginejournal.com/google-ads-conversion-updates-global-site-tag-to-set-first-party-cookie-gmp-to-model-conversions-in-europe/402618/
https://www.wordstream.com/blog/ws/2021/04/12/first-party-data
https://www.searchenginejournal.com/breaking-google-announces-new-dynamic-exclusion-list/402600/
https://www.searchenginejournal.com/google-ads-account-takeover-cleanup/401194/
https://www.focus-age.cz/m-journal/aktuality/jak-zlepsit-vykon-videoreklam--google-ads-pridava-moznost-optimalizace-skrze-video-experimenty__s288x15849.html
https://searchengineland.com/google-ads-rolling-out-auto-applied-recommendations-347739
https://partnerdash.google.com/apps/auto-applied-recommendations/home
PPC novinky 9. dubna 2021
https://www.adleaks.com/ai-and-digital-marketing/
https://www.socialmediaexaminer.com/how-to-optimize-instagram-ads-creative/
https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/ad-targeting-on-linkedin-made-easy-with-5-helpful-tips
https://zatomarketing.com/blog/video-lets-talk-the-keyword-and-its-future-marketing-millimoment/
https://searchengineland.com/the-concerning-future-of-the-resilient-keyword-347531
PPC novinky 2. dubna 2021
https://ppcpodcast.cz/lucie-suchoparova
https://www.socialmediaexaminer.com/how-marketers-can-respond-to-apple-ios-14-privacy-update/
https://www.ppchero.com/the-complete-checklist-for-managing-campaigns-on-facebook-that-will-solve-more-than-90-of-your-problems/
https://www.wordstream.com/blog/ws/2021/03/29/succeed-with-google-ads-broad-match
https://www.facebook.com/business/help/966883707418907
https://www.searchenginejournal.com/facebook-analytics-is-shuttering-on-june-30/401143/
https://hanakobzova.cz/ppc-novinky-brezen-2021/
PPC novinky 27. března 2021
https://www.adexchanger.com/platforms/google-will-not-run-floc-origin-tests-in-europe-due-to-gdpr-concerns/
https://www.ppchero.com/google-display-network-best-practices-in-a-first-party-cookie-world/
https://www.mergado.cz/blog/preklad-popisu-produktu-translating-parrot
https://www.clixmarketing.com/blog/2021/03/25/using-customer-reviews-to-build-trust-in-ppc-campaigns/
https://www.jonloomer.com/ios-14-resources-for-facebook-advertisers/
PPC novinky 19. března 2021
https://searchengineland.com/floc-is-coming-heres-what-we-know-so-far-346857
https://www.searchenginewatch.com/2021/03/16/the-five-latest-google-ads-features-and-how-to-make-the-most-of-them/
https://www.ppchero.com/analytics-what-sources-are-stealing-your-paid-revenue-attributio/
https://adalysis.com/blog/two-new-tools-to-help-you-navigate-the-modified-broad-to-phrase-match-changes-in-google-ads/
PPC novinky 15. března 2021
https://www.ppchero.com/how-to-optimize-your-ppc-campaign-for-saas-products/
https://www.adleaks.com/app-store-ads/
PPC novinky 12. března 2021
https://www.wordstream.com/blog/ws/2021/03/11/responsive-search-ads-new-default-google-ads
https://www.jonloomer.com/how-to-share-facebook-custom-conversions/
https://www.jonloomer.com/how-to-optimize-for-a-clients-configured-facebook-events/
https://newsfeed.cz/facebook-pridava-reklamy-do-kratkych-videi-a-nabizi-dalsi-moznosti-monetizace/
PPC novinky 11. března 2021
https://www.searchenginejournal.com/ppc-automation-optimization-magic-wheel/398251/
https://www.ppchero.com/google-is-retiring-tcpa-and-troas-bidding-strategies/
https://about.ads.microsoft.com/en-us/blog/post/march-2021/get-full-control-over-your-dynamic-search-ads-with-static-headlines
https://zatomarketing.com/blog/how-to-fix-a-google-merchant-center-suspension-for-misrepresentation-or-unacceptable-business-practices/
PPC novinky 10. března 2021
https://blog.seznam.cz/2021/03/co-prineslo-nove-cileni-na-zajmy-v-skliku/
https://www.ppcnovinky.cz/sklik-brzy-spusti-rozsireni-reklam-o-popisek/
PPC novinky 9. března 2021
https://www.searchenginejournal.com/global-ad-blocker-trends/398133/
https://blog.google/products/flights-hotels/more-choice-travelers-free-hotel-booking-links/
https://www.focus-age.cz/m-journal/aktuality/facebook-a-instagram-umozni-vypnout-politickou-reklamu-v-dalsich-90-zemich--vcetne-ceska__s288x15794.html
PPC novinky 8. března 2021
https://www.ppcnovinky.cz/google-meni-sledovani-uzivatelu-reklamy-bude-cilit-jinak/
https://www.adleaks.com/digital-privacy-changes/
https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/3-b2b-content-marketing-strategies-to-help-startups-boost-lead-g
https://www.socialmediaexaminer.com/customer-lifetime-value-how-to-calculate-ltv-for-facebook-and-instagram/
https://www.searchenginejournal.com/national-international-google-ads-campaign/397101/
https://www.ppchero.com/how-to-do-aso-in-2021-app-store-optimization-tips/
PPC novinky 5. března 2021
https://zatomarketing.com/blog/floc-privacy-sandbox-google-ads-privacy-changes-kinda-explained-zato-marketing-moment/
https://searchengineland.com/google-ads-mobile-app-adds-custom-and-performance-insights-notifications-346661
https://www.seroundtable.com/google-ads-evasive-ad-content-policy-31035.html
https://www.ppchero.com/february-2021-updates-to-paid-media-platforms/
https://www.stryde.com/facebook-ios14-update/
https://www.jonloomer.com/prepare-clients-for-ios-14/
https://grouptwentyseven.com/google-ads-got-you-frustrated-try-microsoft/
PPC novinky 4. března 2021
https://blog.google/products/ads-commerce/a-more-privacy-first-web/
https://www.searchenginejournal.com/google-will-not-track-users-after-replacing-third-party-cookies/397739/
https://www.optmyzr.com/blog/6-google-smart-shopping-optimizations-to-improve-profitability/
http://www.clixmarketing.com/blog/2021/03/03/how-might-ppc-fit-differently-in-your-funnel/
https://www.searchenginejournal.com/pinterest-ads-getting-started/396969/
https://www.ppcprofits.cz/blog/zalezi-v-placenem-vyhledavani-na-zobrazenych-url-adresach
https://blog.heureka.cz/2021/03/04/jak-na-parovani-na-heurece-povinne-parametry/
https://www.mergado.cz/blog/arukereso-trusted-shop-woocommerce-prestashop
PPC novinky 3. března 2021
https://www.mergado.cz/blog/predstavujeme-bidding-fox-samostatny-biddingovy-automat-pro-mergado
https://www.searchenginejournal.com/why-guest-blogging-is-the-worst-link-building-strategy/396039/
https://seths.blog/2021/03/the-weight-of-repetitive-tasks/
PPC novinky 2. března 2021
https://adespresso.com/blog/apple-ios-14/
https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/4-tips-for-a-full-funnel-content-marketing-strategy
http://www.clixmarketing.com/blog/2021/03/01/goals-strategies-tactics-which-is-which/
https://www.adleaks.com/amazon-ads-guide/
PPC novinky 1. března 2021
https://www.vitousladislav.cz/blog/6-o-shodach-klicovych-slov-a-zaniku-modifikatoru-volne-shody-s-jakubem-kaplanem/
https://www.socialmediaexaminer.com/facebook-conversions-api-what-marketers-need-to-know/
https://www.adleaks.com/data-capture-solution/
https://kenshoo.com/blog/incrementality-vs-mta/
https://ppchubbub.com/google/google-ads/google-ads-new-improved-match-types-goodbye-bmm/
https://www.searchenginewatch.com/2021/03/01/how-to-best-utilize-the-networks-within-google-adwords/
https://hanakobzova.cz/ppc-novinky-unor-2021/
https://blog.seznam.cz/2021/03/dalsi-metriky-v-skliku/
PPC novinky 26. února 2021
https://www.jonloomer.com/these-ads-suck/
https://www.searchenginejournal.com/facebook-microsoft-google-ads-comparison/397091/
https://www.searchenginewatch.com/2021/02/26/three-critical-ppc-trends-to-watch-for-in-2021/
https://business.linkedin.com/marketing-solutions/blog/best-practices--content-marketing/2021/3-ways-to-transform-your-b2b-content-into-an-abm-powered-marketi
https://www.searchenginejournal.com/snapchat-now-reaches-70-of-13-to-24-year-olds/397047/
https://www.searchenginejournal.com/1-8-billion-people-use-facebook-groups-every-month/397109/
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