Brought to you by Coda—Meet the evolution of docs | Rows—The spreadsheet where data comes to life | Lenny’s Job Board—Hire the best product people. Find the best product gigs.—Kevin Aluwi is the co-founder and former CEO of Gojek. With over 2.7 million drivers and over 3 billion orders completed, Gojek is the biggest startup in Indonesia and all of Southeast Asia. In today’s podcast, Kevin shares the story of how Gojek overcame endless obstacles—including being underfunded, being unable to send drivers payment, and the local motorcycle mafia coming after their drivers. We cover the importance of brand, the value of doing the hard things, how to be super-scrappy, and helpful tips on building a tech company outside of Silicon Valley.Find the full transcript at: https://www.lennyspodcast.com/taxi-mafias-cash-vaults-and-100-mom-growth-the-story-behind-southeast-asias-biggest-startup-kevin-aluwi-gojek/#transcriptWhere to find Kevin Aluwi:• Twitter: https://twitter.com/kaluwi• LinkedIn: https://www.linkedin.com/in/kaluwi/Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• Gojek: https://www.gojek.com/en-id/• WeChat: https://www.wechat.com/• Sequoia: https://www.sequoiacap.com/• eFishery: https://efishery.com/en/• What You Do Is Who You Are: How to Create Your Business Culture: https://www.amazon.com/What-You-Do-Who-Are/dp/0062871331• How Brands Grow: What Marketers Don’t Know: https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560/• The Menu on HBO: https://www.hbo.com/movies/the-menu• Cyberpunk Edgerunners on Netflix: https://www.netflix.com/title/81054853• Arc: https://arc.net/• Steam Deck: https://store.steampowered.com/steamdeckIn this episode, we cover:(00:00) Kevin’s background(05:00) How Gojek got started and the current scale(08:35) Some of the services that Gojek currently offers or has offered(09:37) Kevin’s thoughts on super-apps(15:36) The importance of brand(23:08) How to create branding with consistency across copy and design(26:53) Challenges Gojek had in the early days that required scrappiness(33:03) Why Kevin doesn’t believe in moats as a durable solution, and the value of doing hard things(37:30) How Gojek hired private security to keep their drivers safe(39:38) The value of founders doing and understanding multiple roles within the company(44:12) How Kevin’s failed finance career led him to take a bet on building tech in Indonesia(47:30) Tips on building a tech company outside of Silicon Valley (52:09) What the market is like in Indonesia (55:42) What’s next for Kevin(57:41) Lightning roundProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Brought to you by AssemblyAI—Powerful AI models to transcribe and understand speech | Public—Invest in stocks, treasuries, crypto, and more | Vanta—Automate compliance. Simplify security.—Lulu Cheng Meservey was formerly head of comms at Substack (where I host my newsletter and podcast) and is currently the Executive Vice President of Corporate Affairs and Chief Communications Officer at Activision Blizzard. She also writes one of my favorite newsletters, “Flack,” where she shares tactical advice for company comms, PR, and messaging. In today’s episode, we dive deep into the world of PR and comms. We discuss why taking risks is crucial, how to gain attention as an underdog, and why it’s important to have a super-specific audience. Lulu outlines several frameworks I’d never heard of before, including a concentric circles framework for identifying your audience, the cultural erogenous zones, and even a physics-based framework for comms.Find the full transcript at: https://www.lennyspodcast.com/navigating-comms-and-pr-lulu-cheng-meservey-substack-activision-blizzard/#transcriptWhere to find Lulu Cheng Meservey:• Twitter: https://twitter.com/lulumeservey• LinkedIn: https://www.linkedin.com/in/lulu-cheng-meservey/• Newsletter: https://www.getflack.com/Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• “Binders full of women”: Mitt Romney’s four words that alienated women voters: https://www.theguardian.com/world/shortcuts/2012/oct/17/binders-full-of-women-romneys-four-words• Bill Bishop’s newsletter on Substack: https://www.sinocism.com/• Hamish McKenzie on Twitter: https://twitter.com/hamishmckenzie• The Network State: How to Start a New Country: https://www.amazon.com/Network-State-How-Start-Country-ebook/dp/B09VPKZR3G• How to increase virality: https://www.lennysnewsletter.com/p/increasing-virality• Ryan Petersen on Twitter: https://twitter.com/typesfast• Brian Armstrong on Twitter: https://twitter.com/brian_armstrong• Palmer Luckey on Twitter: https://twitter.com/PalmerLuckey• Pirate Wires: https://www.piratewires.com/• NYX: https://www.nyxcosmetics.com/• Gates of Fire: An Epic Novel of the Battle of Thermopylae: https://www.amazon.com/Gates-Fire-Novel-Battle-Thermopylae/dp/055338368X• The Last of Us on HBO: https://www.hbo.com/the-last-of-us• Notion: https://www.notion.so/• Lex: https://lex.page/In this episode, we cover:(00:00) Lulu’s background(04:36) What helps an idea spread(06:17) Mitt Romney’s “binders full of women”(07:19) Advice for coming up with contagious phrasing(08:36) Lulu’s esoteric reference that left her Twitter followers confused(11:08) The importance of taking risks, and Lulu’s thread on standing for free speech(12:53) An example of another sticky phrase(14:40) The cultural erogenous zones framework(16:08) How Kamala Harris made people care about education(17:29) How to get attention as the underdog(20:25) How Substack used the concentric circles framework to spread information(21:32) Understanding the layers in those concentric circles(25:44) How to get started figuring out your concentric circles(27:03) An example of aligning messaging with people’s values (28:19) Lulu’s mathematical formula framework for comms for a purpose(28:54) A physics-based framework for comms(35:56) How Balaji Srinivasan used the concentric circles approach with his book The Network State(39:46) The importance of a super-specific audience(41:12) Reasons your comms are failing(42:40) Why you should focus on one direct communication channel at first(46:58) Why not every founder needs to be on Twitter(48:02) Who LinkedIn works better for(49:23) Examples of messaging with a human voice and hopping on trends quickly(51:11) Reasons for direct comms (53:52) How to get started setting up a direct channel(56:09) Why consistent, good content is better than trying to go viral(59:28) Lightning roundProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Brought to you by Writer—Generative AI for the enterprise | Dovetail—Bring your customer into every decision | Linear—The new standard for modern software development—Josh Miller is the CEO and co-founder of The Browser Company, where he helped build Arc, my go-to web browser. In today’s episode, we get an inside look at the unique structure and values of The Browser Company and how their company culture has helped them land some of the best talent in tech. Josh shares ways that his company embraces experimentation, including their “optimizing for feelings” approach to building, and explains why extreme transparency is at the forefront of everything they do.Special invite link to skip the waitlist: https://arc.net/gift/lennyFind the full transcript at: https://www.lennyspodcast.com/competing-with-giants-an-inside-look-at-how-the-browser-company-builds-product-josh-miller-ceo/#transcriptWhere to find Josh Miller:• Twitter: https://twitter.com/joshm• LinkedIn: https://www.linkedin.com/in/josh-miller-b31259106/Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• Early access to Arc: https://arc.net/gift/lenny• The Browser Company: https://thebrowser.company/• Arc: https://arc.net/• Hursh Agrawal on LinkedIn: https://www.linkedin.com/in/hurshagrawal/• Hacker News: https://news.ycombinator.com/• Scott Belsky on LinkedIn: https://www.linkedin.com/in/scottbelsky/• Notes on Roadtrips: https://thebrowser.company/values/• Shahed Khan on Twitter: https://twitter.com/_shahedk• Paper by FiftyThree:  https://www.hellobrio.com/blog/digital-drawing-paper-fiftythree• Vimeo: https://vimeo.com/• Peter Vidani on Twitter: https://twitter.com/pter• The Verge: https://www.theverge.com/• Ellis Hamburger on LinkedIn: https://www.linkedin.com/in/ellishamburger/• Airbnb’s Snow White project: https://uxdesign.cc/how-airbnb-proved-that-storytelling-is-the-most-important-skill-in-design-15d04ac71039• General Magic: https://www.generalmagicthemovie.com/• Linear: https://linear.app/• Raycast: https://www.raycast.com/• Cron: https://cron.com/• Thrive Capital: https://thrivecap.com/• Tuple: https://tuple.app/• Figma: https://www.figma.com/• Harold and the Purple Crayon: https://www.amazon.com/Harold-Purple-Crayon-Crockett-Johnson/dp/0062086529• Seeing Is Forgetting the Name of the Thing One Sees: https://www.amazon.com/Seeing-Forgetting-Name-Thing-Sees/dp/0520256093/• God Save Texas: A Journey into the Soul of the Lone Star State: https://www.amazon.com/God-Save-Texas-Journey-State/dp/0525520104• The Last of Us on HBO: https://www.hbo.com/the-last-of-us• Adam Curtis documentaries on YouTube: https://www.youtube.com/playlist?list=PLStWlBRkr0N_aYjPmbrrjm_rsstpkUBLc• Notion: https://www.notion.so/In this episode, we cover:(00:00) Josh’s background(03:56) Arc and the metrics they use to track growth(04:42) Arc’s retention numbers(08:22) Josh’s product-building philosophy and why he believes in optimizing for feelings(18:57) How The Browser Company’s values create a culture that allows them to ship so quickly(22:46) The “Notes on Roadtrips” doc about values(27:48) How Josh is able to hire such amazing talent(37:29) The good and bad of building in public(45:16) Some of the odd teams at The Browser Company and why Josh calls it a prototype-driven culture(46:01) The membership team(48:07) The storytelling team(52:00) Why The Browser Company doesn’t have traditional PMs(54:07) A case for adding PMs(57:32) The role of data, even in a company that optimizes for feelings(58:30) Airbnb’s Snow White project(1:02:14) How impactful moments in Josh’s life influenced values at The Browser Company(1:03:08) How the film General Magic has inspired Josh(1:04:32) The value of novel names(1:06:50) Why The Browser Company’s approach works for Arc(1:12:47) Why you need to nail latency and why Josh loves Tupl(1:14:33) The shift to cloud computing and the ultimate vision at The Browser Company(1:23:15) Lightning roundProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Brought to you by Miro—A collaborative visual platform where your best work comes to life | Dovetail—Bring your customer into every decision | Writer—Generative AI for the enterprise—Christina Wodtke is an author, Stanford University professor, and speaker who teaches strategies for building high-performing teams. She’s also the author of Radical Focus, which some consider the de facto guide to OKRs. In today’s episode, we dive into OKRs and how they can be used to help your team achieve better results. Christina shares her expertise on crafting OKRs, how she uses them in her personal life, and common mistakes you should avoid when you sit down to write your own. She discusses effective goal setting and outlines a systematic approach to achieving key results. Finally, Christina gives some specific tips on how to improve your storytelling and drawing skills and explains why it’s smart to set ambitious goals.Find the full transcript here: https://www.lennyspodcast.com/the-ultimate-guide-to-okrs-christina-wodtke-stanford/Where to find Christina Wodtke:• Twitter: https://twitter.com/cwodtke• LinkedIn: https://www.linkedin.com/in/christinawodtke/• Website: https://eleganthack.com/Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• OKR worksheet template: http://eleganthack.com/wp-content/uploads/2022/03/OKR_Worksheet.pdf• Yahoo’s peanut butter memo: https://www.wsj.com/articles/SB116379821933826657• The Five Dysfunctions of a Team: A Leadership Fable: https://www.amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756/• Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results: https://www.amazon.com/Radical-Focus-Achieving-Important-Objectives/dp/0996006087• Pencil Me In: https://www.amazon.com/Pencil-Me-Christina-Wodtke-ebook/dp/B075Z8J35G?• The Back of the Napkin: Solving Problems and Selling Ideas with Pictures: https://www.amazon.com/Back-Napkin-Expanded-Problems-Pictures/dp/1591842697/ref=sr_1_1• The Minto Pyramid Principle: https://www.barbaraminto.com/• Lane Shackleton’s guest post on Lenny’s Newsletter: https://www.lennysnewsletter.com/p/how-coda-builds-product• The Product Trio by Teresa Torres: https://www.producttalk.org/2021/05/product-trio/• Ken Norton’s website: https://www.bringthedonuts.com/about/• The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth: https://www.amazon.com/Fearless-Organization-Psychological-Workplace-Innovation/dp/1119477247• The Overstory: https://www.amazon.com/Overstory-Novel-Richard-Powers/dp/039335668X/• Cloud Atlas: https://www.amazon.com/Cloud-Atlas-Novel-David-Mitchell/dp/0375507256• Black Panther: Wakanda Forever: https://www.imdb.com/title/tt9114286/• The Team That Managed Itself: A Story of Leadership: https://www.amazon.com/Team-that-Managed-Itself-Leadership-ebook/dp/B07ZG5Y689In this episode, we cover:(00:00) Christina’s background(04:54) How Christina uses OKRs to manage her personal life(07:42) The purpose of OKRs(16:15) Mission, vision, roadmaps, and OKRs(20:57) How strategy ties in(22:39) Why OKRs should be kept simple, and the ideal way to express key results(23:45) The importance of customer satisfaction and why you need a qualitative researcher(24:58) Common mistakes people make when writing OKRs(26:14) An example of writing OKRs for an online magazine about interior design(29:28) The importance of repetition(33:17) The 5 whys(36:40) Why you should start OKRs with your best multi-disciplinary team(38:44) Christina’s book, Radical Focus(40:26) The importance of storytelling and drawing (even badly!)(43:21) Tips to become a better storyteller(44:29) Using the Minto method for storytelling(46:02) The cadence of OKRs and the importance of celebrations(51:09) A different kind of approval process to get OKRs done more efficiently(53:01) Why the focus on learning is more important than grading(54:29) Why you should set ambitious goals(57:47) Where to start(1:00:48) The overemphasis of UX in product management education and the importance of business sense(1:03:01) Advice for people seeking a career in product management(1:05:44) Lightning roundProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Brought to you by Vanta—Automate compliance. Simplify security | Dovetail—Bring your customer into every decision | LMNT—Zero-sugar hydration—Aarthi Ramamurthy and Sriram Krishnan are founders, angel investors, and product leaders who host the podcast Aarthi and Sriram’s Good Time Show. They have both held leadership roles at major technology companies including Meta, Twitter, Snap, Microsoft, and Netflix. In today’s episode, we dive into how and why to build your personal brand, how to deal with impostor syndrome, and stories from Aarthi’s time at Clubhouse and Sriram’s time working with Zuck. Aarthi and Sriram share their lessons from past failures, their experience building communities, and their techno-optimism, and Sriram offers his hot take on the Jobs to Be Done framework.Find the full transcript at: https://www.lennyspodcast.com/hot-takes-and-techno-optimism-from-techs-top-power-couple-sriram-and-aarthi/#transcriptWhere to find Sriram Krishnan and Aarthi Ramamurthy:• Aarthi’s Twitter: https://twitter.com/aarthir• Sriram’s Twitter: https://twitter.com/sriramk• Good Time Show Twitter: https://twitter.com/aarthisrirampod• Good Time Show website: https://www.aarthiandsriram.com/Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• Naval Ravikant on Twitter: https://twitter.com/naval• Marc Andreessen on Twitter: https://twitter.com/pmarca• Clubhouse: https://www.clubhouse.com/• Eugene Wei’s Status as a Service: https://www.eugenewei.com/blog/2019/2/19/status-as-a-service• Kylie Jenner on Snapchat: https://www.snapchat.com/add/kyliejenner• The Rock on Instagram: https://www.instagram.com/therock/• Cristiano Ronaldo on Instagram: https://www.instagram.com/cristiano• Charli D’Amelio on TikTok: https://www.tiktok.com/@charlidamelio• Addison Rae on TikTok: https://www.tiktok.com/@addisonre• The founder of TikTok’s speech: https://ludlow.notion.site/Alex-Zhu-TikTok-4631f80fdcc4423a845e145e807d8e2b• Naval’s network tweet: https://twitter.com/naval/status/847134295600746496?lang=en• Y Combinator: https://www.ycombinator.com/• How Duolingo reignited user growth: https://www.lennysnewsletter.com/p/how-duolingo-reignited-user-growth• Hunter Walk on impostor syndrome: https://hunterwalk.com/2023/03/01/imposter-syndrome-is-definitely-misnamed-might-be-a-condition-of-privilege-has-a-fascinating-history/• On Reviews: https://boz.com/articles/reviews• Jobs to Be Done framework: https://jobs-to-be-done.com/jobs-to-be-done-a-framework-for-customer-needs-c883cbf61c90• First-principles thinking: https://fs.blog/first-principles/In this episode, we cover:(00:00) Sriram and Aarthi’s backgrounds(04:16) How Sriram and Aarthi got Elon Musk on their podcast(08:47) Reflections on Clubhouse and other social networks(14:14) Why Aarthi and Sriram are optimistic about tech(25:53) Why you should put yourself out there and build your personal brand(27:09) Why you should build a network with authentic relationships, and how to do it(28:56) Sriram’s curated communities(31:20) What you need to get right when starting a community(38:35) Why everyone who wants to should create content(44:22) Why you shouldn’t try to project expertise when you’re still learning(47:54) Dealing with impostor syndrome, and why you should lean into your strengths(54:01) Transitioning to a role of authority(57:30) What Sriram learned about effective management from Mark Zuckerberg(1:01:20) The biggest failure Aarthi had, and why you shouldn’t fall for fads(1:02:08) Sriram’s lesson from building mobile(1:09:21) Why Sriram hates the Jobs to Be Done framework(1:18:06) Advice for immigrantsProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Brought to you by Public—Invest in stocks, treasuries, crypto, and more | Eppo—Run reliable, impactful experiments | Writer—Generative AI for the enterprise—Laura Schaffer is the brand-new VP of Growth at Amplitude. Prior to this role, she spent over 10 years leading product management and growth teams at Twilio, Bandwidth, and Rapid. In today’s episode, we talk about the role of experimentation and data in growth, and Laura shares stories of big wins from her time leading growth teams. She explains how customer insights helped her uplevel her career and how she (surprisingly) thinks about qualitative versus quantitative data. We wrap up our conversation by discussing where the best ideas come from and what you need to know if you’re selling to developers.Find the full transcript here: https://www.lennyspodcast.com/career-frameworks-ab-testing-mistakes-counterintuitive-onboarding-tips-selling-to-developers-laura-schaffer-vp-of-growth-at-amplitude/#transcriptWhere to find Laura Schaffer:• LinkedIn: https://www.linkedin.com/in/lauraschaffer/Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• Elena Verna on Lenny’s Podcast: https://www.lennyspodcast.com/elena-verna-on-how-b2b-growth-is-changing-product-led-growth-product-led-sales-why-you-should-go-freemium-not-trial-what-features-to-make-free-and-much-more/• Bandwidth: https://www.bandwidth.com/• Twilio: https://ahoy.twilio.com/• Jeff Lawson on LinkedIn: https://www.linkedin.com/in/jeffiel/• The Surprising Power of Online Experiments: https://hbr.org/2017/09/the-surprising-power-of-online-experiments• Reforge: https://www.reforge.com/• Online Experimentation at Microsoft: https://ai.stanford.edu/~ronnyk/ExPThinkWeek2009Public.pdf• The Simple Path to Wealth: Your Road Map to Financial Independence and a Rich, Free Life: https://www.amazon.com/Simple-Path-Wealth-financial-independence/dp/1533667926• Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299/• James Clear on The Tim Ferriss Show: https://podcasts.apple.com/us/podcast/648-james-clear-atomic-habits-simple-strategies-for/id863897795?i=1000592431628• The Great British Baking Show on PBS: https://www.pbs.org/food/shows/great-british-baking-show/• Hotjar: https://www.hotjar.com/• Amplitude: https://amplitude.com/• Builder: https://www.builder.io/• ChatGPT: https://chat.openai.com/• Lenny Bot: https://www.lennybot.com/• Segment: https://segment.com/• Senior Growth PM, Monetization, at Amplitude: https://boards.greenhouse.io/amplitude/jobs/6636704002• Lead Growth PM at Builder: https://boards.greenhouse.io/builder/jobs/4814755004?gh_src=30cfda2d4us• Growth PM at Rapid: https://jobs.lever.co/rapidapi/8d2611d1-6463-4919-9817-31f61e730831In this episode, we cover:(00:00) Laura’s background(04:15) How to carve your own career path, and an example from Bandwidth(05:50) Laura’s career growth framework(10:18) The value of customer insights(12:25) The “voice of the customer” report(16:14) Leaning into your strengths(18:16) The experiment that shifted the way Laura thinks about friction(20:20) Questions that improved Twilio’s onboarding and conversion rate(28:53) Thinking about the psyche of your users(31:26) The hot dog analogy for burying “scary stuff”(33:58) Why it’s better to be iterative and why experiments fail(36:21) Saving money by validating fast(41:58) Where the best ideas come from(49:51) Experimentation lessons(52:54) The amount of time a growth team needs to be successful (54:43) The big change at Twilio that led to tens of millions of dollars(58:41) The need for both PLG and enterprise, and how Amplitude plans to tap into PLG(1:05:42) What it’s like to serve developers(1:11:16) Lightning roundProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Brought to you by Linear—The new standard for modern software development | Vanta—Automate compliance. Simplify security. | Dovetail—Bring your customer into every decision.—Claire Hughes Johnson is the former COO at Stripe, which she helped scale from a small startup to the legendary company it is today. She also spent close to 10 years at Google, where she filled several executive roles, including VP of Global Online Sales and Director of Sales and Ops for Gmail, YouTube, Google Apps, and AdWords. Claire shares invaluable insights from her upcoming book, Scaling People, on how to successfully build and scale organizations. We talk about the importance of building self-awareness, and Claire gives tons of tactical advice on how to say things that are hard to say, as well as how to improve your internal communications, and so much more.Find the full transcript at: https://www.lennyspodcast.com/lessons-from-scaling-stripe/#transcriptWhere to find Claire Hughes Johnson:• Twitter: https://twitter.com/chughesjohnson• LinkedIn: https://www.linkedin.com/in/claire-hughes-johnson-7058/Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• Scaling People: Tactics for Management and Company Building: https://www.amazon.com/Scaling-People-Tactics-Management-Building/dp/1953953212• John Collison on LinkedIn: https://www.linkedin.com/in/johnbcollison/• Patrick Collison on LinkedIn: https://www.linkedin.com/in/patrickcollison/• Discord: https://discord.com/• Toast: https://pos.toasttab.com/• High Growth Handbook: Scaling Startups from 10 to 10,000 People: https://www.amazon.com/High-Growth-Handbook-Elad-Gil/dp/1732265100• Myers-Briggs personality types: https://www.myersbriggs.org/my-mbti-personality-type/mbti-basics/• Enneagram types: https://www.enneagraminstitute.com/type-descriptions• Disc assessment: https://www.discprofile.com/what-is-disc• Conscious Business: How to Build Value through Values: https://www.amazon.com/Conscious-Business-Build-through-Values/dp/1622032020/• Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/• Eeke de Milliano on Lenny’s Podcast: https://www.lennyspodcast.com/how-to-foster-innovation-and-big-thinking-eeke-de-milliano-retool-stripe/• Running an effective meeting: https://www.youtube.com/watch?v=GIiaFW874q8• Gokul’s S.P.A.D.E. framework: https://coda.io/@gokulrajaram/gokuls-spade-toolkitIn this episode, we cover:(00:00) Claire’s background(04:47) How writing Scaling People helped Claire crystallize learnings(07:58) How she got started writing her book(11:11) Advice that changed the way she operates(15:18) The lack of job titles at Stripe(19:01) Scaling your organizational structure(23:46) What founders need to think about in the early days(26:38) Personal operating principles(29:04) How to crystallize your own values to gain self-awareness(34:29) Advice for saying uncomfortable things(37:12) Being an explorer, not a lecturer(43:57) Come back to the operating system(47:17) Organizational structure using Claire’s house metaphor(50:50) Why some chaos is normal(52:45) Founding documents you need(58:30) The components of a company’s operating system (1:01:31) Finding the right cadence(1:04:48) COOs and which types of businesses need them(1:11:30) Advice on scaling quickly(1:13:56) The importance of internal communications(1:16:03) Running effective meetings(1:17:17) Advice for aligning and making decisions as a managerProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Brought to you by Linear—The new standard for modern software development. | Eppo—Run reliable, impactful experiments. | Pando—Always-on employee progression.—Gustaf Alströmer is a Group Partner at Y Combinator, where he’s worked with over 600 startups in his 6.5 years there. He’s also a fellow Airbnb alumnus and even started the original Airbnb growth team. In today’s podcast, Gustaf discusses common reasons startups fail and how he helps coach founders on avoiding these mistakes. He explains the attributes that the best founders tend to have, and signs that a company has potential. We also cover the growing space of climate tech, for which Gustaf has a huge passion and where he’s already had an incredible impact. He shares some key areas of innovation and investment in climate tech, some notable companies he’s helped fund, and where he sees potential going forward.Find the full transcript here: https://www.lennyspodcast.com/lessons-from-working-with-600-yc-startups-gustaf-alstromer-y-combinator-airbnb/#transcriptWhere to find Gustaf Alströmer:• Twitter: https://twitter.com/gustaf• LinkedIn: https://www.linkedin.com/in/gustafalstromer/Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• Airbnb tweet: https://twitter.com/gustaf/status/1580330162725347330• Startups Are an Act of Desperation: https://blog.eladgil.com/p/startups-are-an-act-of-desperation• The 18 Mistakes That Kill Startups: http://www.paulgraham.com/startupmistakes.html• Do Things That Don’t Scale: http://paulgraham.com/ds.html• Marc Andreessen: https://a16z.com/author/marc-andreessen/• How to Talk to Users: https://youtu.be/z1iF1c8w5Lg• How to Get Your First Customers: https://youtu.be/hyYCn_kAngI• Pachama: https://pachama.com/• Request for Startups: Climate Tech: https://www.ycombinator.com/blog/rfs-climatetech• Climate Draft: https://www.climatedraft.org/• Seabound: https://www.seabound.co/• Fleetzero: https://www.fleetzero.com/• Unravel Carbon: https://www.unravelcarbon.com/• CarbonChain: https://www.carbonchain.com/• Sinai: https://www.sinaitechnologies.com/• Enode: https://enode.com/• Statiq: https://www.statiq.in/• Heart Aerospace: https://heartaerospace.com/• The 100% Solution: A Plan for Solving Climate Change: https://www.amazon.com/100-Solution-Solving-Climate-Change/dp/1612198384• Without a Doubt: How to Go from Underrated to Unbeatable: https://www.amazon.com/exec/obidos/ASIN/1982147903?tag=simonsayscom• Emily in Paris on Netflix: https://www.netflix.com/title/81037371• Everything Everywhere All at Once on Showtime: https://www.sho.com/titles/3493875/everything-everywhere-all-at-once• How to Apply and Succeed at Y Combinator, by Dalton Caldwell: https://www.youtube.com/watch?v=8yiOcCPvyNE• Y Combinator on YouTube: https://www.youtube.com/c/ycombinatorIn this episode, we cover:(00:00) Gustaf’s background(04:15) What made Airbnb so special(07:21) How culture interviews and hiring founders contributed to Airbnb’s success(10:31) Motivations for starting companies(13:17) Why Gustaf helps founders understand their motivations(14:13) Reasons you should not start a company(16:03) The magic that happens at YC office hours(20:45) Why founders in coworking spaces should schedule time to talk (21:36) Questions Gustaf asks founders(22:26) Common reasons startups fail(26:23) Getting over the fear of rejection (27:57) The importance of solving for pain points and why you should watch users(34:21) The value of having a technical co-founder(37:42) How founders without technical expertise have succeeded(40:46) Attributes of the most successful founders(44:57) Why it’s hard to predict success and how YC advises against failures(46:59) Indications of potential for success(50:03) Speed vs. quality(51:11) Confidence vs. humility(52:48) Execution and tactics vs. strategy(54:36) Autocratic vs. collaborative-driven founders(56:27) Why you should focus on product first(59:03) The economic incentive for investing in climate tech(1:02:16) The clean-tech bubble of 2008(1:04:59) Why you don’t need to be super-scientific to work in climate tech(1:06:51) Areas of climate tech and promising companies(1:12:27) What’s going well in the climate-change space(1:16:49) Lightning roundProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Brought to you by Miro—A collaborative visual platform where your best work comes to life: https://miro.com/lenny | Coda—Meet the evolution of docs: https://coda.io/lenny | Vanta—Automate compliance. Simplify security: https://vanta.com/lenny—Annie Pearl is the Chief Product Officer at Calendly. Previously, she was Chief Product Officer at Glassdoor, as well as Director of Product Management at Box. She was named one of the most influential women in Bay Area business by the San Francisco Business Times. In today’s episode, Annie shares three paths into product management and advice on how to get your foot in the door. She also gives us an inside look at how Calendly’s product teams are structured, how they transitioned from solely PLG to adding a sales team and unlocking new growth levers, how they do planning, and much more.Find the full transcript here: https://www.lennyspodcast.com/behind-the-scenes-of-calendlys-rapid-growth-annie-pearl-cpo/#transcriptWhere to find Annie Pearl:• LinkedIn: https://www.linkedin.com/in/anniepearl/• Email: Annie.Pearl@calendly.comWhere to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• How to send a calendar invite with Calendly: https://calendly.com/blog/how-to-send-a-calendar-invite• Google’s APM program: https://careers.google.com/programs/apm/• The 15 Best Associate and Rotational Product Manager Programs: https://medium.com/agileinsider/product-management-digest-apm-3c2631683139• Playing to Win: How Strategy Really Works: https://www.amazon.com/Playing-Win-Strategy-Really-Works/dp/142218739X/• Confluence: https://www.atlassian.com/software/confluence• Aha: https://www.aha.io/• Airtable: https://www.airtable.com/• Loom: https://www.loom.com/• Jira: https://www.atlassian.com/software/jira• Pendo: https://go.pendo.io/• Tope Awotona on LinkedIn: https://www.linkedin.com/in/bawotona/• The Skip podcast: https://www.skip.community/• Skip Community on LinkedIn: https://www.linkedin.com/company/skip-community-for-cpos/• Nikhyl Singhal on LinkedIn: https://www.linkedin.com/in/nikhyl/• Good to Great: Why Some Companies Make the Leap and Others Don’t: https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996• Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/0241184835/• 20VC podcast: https://www.thetwentyminutevc.com/• Sing 2 on Netflix: https://www.netflix.com/title/81475311• Miro: https://miro.com/In this episode, we cover:(00:00) Annie’s background(03:50) How to send a Calendly invite without feeling awkward(06:04) How to transition to product work from a non-technical career(09:53) APM programs(10:52) The characteristics of internal-transfer PMs(13:26) How Calendly structures product teams (14:57) Why Annie hired a Head of Design(16:58) How Calendly structures product teams(19:07) OKRs at Calendly(21:02) Changes made at Calendly to improve execution and shipping(22:45) The challenges with narrowing Calendly’s customer base and adding sales (25:21) Where 70% of new Calendly users come from(26:17) The transition from PLG to sales(29:23) How to build a great relationship with your sales team(31:52) Planning and prioritization at Calendly(38:14) Strategy documents at Calendly(39:39) Calendly’s product stack(40:21) How Calendly got their first 1,000 users (43:36) The surprising new growth levers at Calendly(46:05) Fun traditions(48:43) “Focus wisely” and other aspects of Calendly’s culture(52:07) Learnings from Box and Glassdoor(54:57) The Skip Community(58:10) Lightning roundProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Brought to you by Amplitude—Build better products: https://amplitude.com/ | OneSchema—Import CSV data 10x faster: https://oneschema.co/lenny | Vanta—Automate compliance. Simplify security: https://vanta.com/lenny—Upasna Gautam is a product manager at CNN Digital, where she works closely with editorial staff and journalists to build their internal content management system. She is also a longtime meditation coach and a board member of the News Product Alliance. In today’s episode, we delve into how product teams are structured and operate at CNN, how CNN uses OKRs and roadmaps, and the unique challenges and opportunities in designing a digital product for journalists. Upasna also shares a story about her team’s product saving the day during the 2020 elections and gives listeners a free mini lesson on meditation.Find the full transcript here: https://www.lennyspodcast.com/an-inside-look-at-how-cnn-builds-product-upasna-gautam/#transcriptWhere to find Upasna Gautam:• Twitter: https://twitter.com/UpasnaGautam• LinkedIn: https://www.linkedin.com/in/upasnagautam/• Website: https://linktr.ee/upasnagautamWhere to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• Insight Timer: https://insighttimer.com/• News Product Alliance: https://newsproduct.org/• Mindfulness in Plain English: https://www.amazon.com/Mindfulness-English-Bhante-Henepola-Gunaratana/dp/0861719069• How to Win Friends & Influence People: https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034/• The New Product Development Game: https://hbr.org/1986/01/the-new-new-product-development-game• The Mandalorian on Disney+: https://www.disneyplus.com/series/the-mandalorian/3jLIGMDYINqD• Ted Lasso on AppleTV+: https://tv.apple.com/us/show/ted-lasso/umc.cmc.vtoh0mn0xn7t3c643xqonfzy• Everything Everywhere All at Once on Showtime: https://www.sho.com/titles/3493875/everything-everywhere-all-at-once• Andor on Disney+: https://disneyplusoriginals.disney.com/show/andorIn this episode, we cover:(00:00) Upasna’s background(03:13) How Upasna’s meditation background helps her thrive in the chaotic world of product at CNN(08:55) How PMs at CNN build in buffer time and create backup plans when breaking news hits (10:26) How the product team works with editorial staff and journalists at CNN(15:22) The product org structure at CNN Digital (19:02) OKRs at CNN(20:10) How CNN’s product teams do long-term planning(21:37) Why Upasna involves the tech lead in all product discovery/product review meetings(23:51) How to boost morale with remote teams(27:39) Balancing maintenance with building new stuff(29:21) The time CNN.com went down in 2020 and the new platform saved the day(31:21) How the product team rehearses breaking news(34:22) The superpowers Upasna and her team have cultivated(35:50) Why meditation and honing your communication skills help you excel as a PM(42:01) How to get started on the path of meditation(44:39) The work News Product Alliance is doing and how to get involved(51:54) Lightning roundProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Brought to you by Vanta—Automate compliance. Simplify security: https://vanta.com/lenny | Amplitude—Build better products: https://amplitude.com/ | Dovetail—Bring your customer into every decision: https://dovetailapp.com/lenny—Patrick Campbell is the founder and CEO of ProfitWell, which he bootstrapped and sold for over $200 million. In this special episode, we explore 10 big ideas from Patrick, including tips for hiring employees who align with your company values, creating winning pricing and retention strategies, determining the right time to raise money, and more. Whether you’re just starting out or looking to scale your SaaS business, this must-listen episode offers practical and actionable advice that will help you avoid missteps and think differently.Find the transcript for this episode and all past episodes at: https://www.lennyspodcast.com/10-lessons-on-bootstrapping-a-200m-business-patrick-campbell-profitwell/#transcriptWhere to find Patrick Campbell:• Twitter: https://twitter.com/Patticus• LinkedIn: https://www.linkedin.com/in/patrickccampbell/• Email: pc@patticus.comWhere to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• Douglas Atkin on LinkedIn: https://www.linkedin.com/in/doatkin/• Patrick Campbell’s guest post on Lenny’s Newsletter: https://www.lennysnewsletter.com/p/saas-pricing-strategy/comments• ProfitWell: https://www.profitwell.com/• The Cadence: How to Operate a SaaS Startup: https://medium.com/craft-ventures/the-cadence-how-to-operate-a-saas-startup-436aa8099e8• Edward Snowden on Twitter: https://twitter.com/Snowden• The Flywheel: https://www.hubspot.com/flywheel• High Output Management: https://www.amazon.com/High-Output-Management-Andrew-Grove/dp/0679762884• Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts: https://www.amazon.com/Thinking-Bets-Making-Smarter-Decisions/dp/0735216355• Powerful: https://www.amazon.com/Powerful/dp/1939714206/r• The West Wing on HBOMax: https://www.hbomax.com/series/urn:hbo:series:GX5nwgQDNJZ6aoQEAAAHJ• Notion: https://www.notion.so/• Descript: https://www.descript.com/• Coda: https://coda.io/• KTool: https://ktool.io/• Tweet Hunter: https://tweethunter.io/• Apple Watch Ultra: https://www.apple.com/apple-watch-ultra/• Loom: https://www.loom.com/In this episode, we cover:(00:00) Patrick’s background(05:12) Building a team(07:38) How ProfitWell handled a conflict using their guiding principle, the most charitable interpretation(10:41) Why new hires need to fit in with the company culture(12:19) The bootstrapping vs. funding debate(13:38) When founders should think about raising funds (18:08) When and how companies should make pricing changes to their products or services(23:46) Strategic retention and tactical retention, and why the latter is often missed (28:48) Why people don’t want to pay for a SaaS analytics tool(29:56) The importance of mission metrics for shipping(34:42) First-principle thinking, the “5 whys,” and Patrick’s alternative approach(40:21) The importance of frequent customer research(43:15) Simple strategies for doing customer research(46:13) Understanding your competitors(51:06) Why veterans make great hires (54:08) Why local strategies are more effective for some companies(59:21) Why the middle of the funnel is the biggest opportunity (1:04:54) Lightning roundProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Brought to you by Amplitude—Build better products: https://amplitude.com/ | Lenny’s Job Board—Hire the best product people. Find the best product gigs: https://www.lennysjobs.com/talent | Vanta—Automate compliance. Simplify security: https://vanta.com/lenny—Christine Itwaru is a longtime product operations leader at Pendo and more recently has taken on the larger role of Principal Strategist there. Before leading product ops, Christine spent 12 years in product management. In this episode, we delve into the rapidly growing field of product ops and discover how Christine is part of shaping the role industry-wide. She helps us define the role of product operations, what kind of person would be a good fit for the product ops role, when your company would benefit from product ops, and what red flags to look for if you decide to go down this path. Find the full transcript here: https://www.lennyspodcast.com/understanding-the-role-of-product-ops-christine-itwaru-pendo/#transcriptWhere to find Christine Itwaru:• Twitter: https://twitter.com/christineitwaru• LinkedIn: https://www.linkedin.com/in/christineitwaru/• Website: https://theproductheart.com/Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• Ben Williams on Lenny’s Podcast: https://www.podpage.com/lennys-podcast/how-snyk-built-a-product-led-growth-juggernaut-ben-williams-vp-of-product-at-snyk/• Pendo: https://go.pendo.io/• Marty Cagan on Lenny’s Podcast: https://www.lennyspodcast.com/the-nature-of-product-marty-cagan-silicon-valley-product-group/• Salesforce: https://www.salesforce.com/• Looker: https://www.looker.com/• Tray: https://tray.io/• Zapier: https://zapier.com/• Zendesk: https://www.zendesk.com/• Casey Winters on Lenny’s Podcast: https://www.lennyspodcast.com/how-to-sell-your-ideas-and-rise-within-your-company-casey-winters-eventbrite/• Inspired: How to Create Tech Products Customers Love: https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507/• Leaders Eat Last: Why Some Teams Pull Together and Others Don’t: https://www.amazon.com/Leaders-Eat-Last-Together-Others/dp/1591848016/• The Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience: https://www.amazon.com/Product-Led-Organization-Putting-Customer-Experience/dp/1119660874• Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty: https://www.amazon.com/Product-Roadmaps-Relaunched-Direction-Uncertainty/dp/149197172X/• The Product Experience podcast: https://www.mindtheproduct.com/the-product-experience/• Matilda the Musical: https://www.imdb.com/title/tt3447590/• Rise on Disney+: https://www.disneyplus.com/movies/rise/6Yv1uRnw2uAJ• Miro: https://miro.com/• Figma: https://www.figma.com/• Seismic: https://seismic.com/• Gong: https://www.gong.io/In this episode, we cover:(00:00) Christine’s background(02:34) How working with Ben Williams led Christine to Lenny’s Podcast(05:02) The role of product ops in product management(07:31) How 2019 became “the summer of product ops”(11:19) The different ways product ops can assist product teams(15:50) How Pendo used product ops to bring teams together and share data(18:15) Where user research fits in (22:39) How product ops are being utilized—and not exclusively in B2B companies(24:47) How to convince a product leader that you need product ops(27:41) Why customer experience is the core of a PM’s role(29:47) Who is doing the work of the product ops person before that role is created(31:37) Christine’s response to Casey Winters’s take on ops teams(37:40) Signs your company could benefit from a product ops team(30:56) How a lack of transparency led to Pendo adding product ops(46:11) The line between product ops and product marketing(47:30) Who might be a good fit for a product ops role(53:39) Red flags for product ops roles (that apply to any role) (54:08) How product teams are structured at Pendo(57:18) Lightning roundProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Brought to you by Public—Invest in stocks, treasuries, crypto, and more: https://public.com/lenny | Miro—A collaborative visual platform where your best work comes to life: https://miro.com/lenny | Eppo—Run reliable, impactful experiments: https://www.geteppo.com/—Lauryn Isford is a product growth leader and practitioner, who most recently led Growth at Airtable, and is about to start something new 🤫. In today’s episode, we get into the many tactics Lauryn has learned about optimizing onboarding flows. Lauryn describes how overhauling Airtable’s onboarding led to a 20% increase in activation rate, the company’s unique segmentation process, and why North Star metrics are so vital. Lauryn also shares her framework for a PLG growth funnel, and how to use a reverse trial to leverage the benefits of both freemium products and trials. If you’re looking to find growth opportunities within your funnel, this episode is for you.Find the full transcript here: https://www.lennyspodcast.com/mastering-onboarding-lauryn-isford-head-of-growth-at-airtable/#transcriptWhere to find Lauryn Isford:• Twitter: https://twitter.com/laurynisford• LinkedIn: https://www.linkedin.com/in/laurynisford/Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days: https://www.amazon.com/Sprint-Solve-Problems-Test-Ideas/dp/1442397683• Blue Bottle coffee: https://bluebottlecoffee.com/• Airtable: https://www.airtable.com/• How to determine your activation metric: https://www.lennysnewsletter.com/p/how-to-determine-your-activation• Elena Verna on Lenny’s Podcast: https://www.lennyspodcast.com/elena-verna-on-how-b2b-growth-is-changing-product-led-growth-product-led-sales-why-you-should-go-freemium-not-trial-what-features-to-make-free-and-much-more/• The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company: https://www.amazon.com/Ride-Lifetime-Lessons-Learned-Company/dp/0399592091/• Rocket Men: The Daring Odyssey of Apollo 8 and the Astronauts Who Made Man’s First Journey to the Moon: https://www.amazon.com/Rocket-Men-Odyssey-Astronauts-Journey/dp/081298871X• Fifth & Mission podcast: https://podcasts.apple.com/us/podcast/fifth-mission/id1457274965• The White Lotus on HBO: https://www.hbo.com/the-white-lotus• Belfast: https://www.imdb.com/title/tt12789558/• Figma: https://www.figma.com/• Miro: https://miro.com/• Zoelle Egner on Lenny’s Podcast: https://www.lennyspodcast.com/videos/what-pr-is-and-isnt-good-for-according-to-zoelle-egner-head-of-marketing-and-growth-at-box/In this episode, we cover:(00:00) Lauryn’s background(03:48) Lauryn’s spicy take on experimentation(06:44) Why doing the right thing for customers should be the ultimate goal(08:54) How Airtable rolled out Airtable Forms with A/B testing(11:38) The importance of onboarding(13:15) Airtable’s onboarding revamp and how it increased activation by 20%(16:57) How Airtable’s guided onboarding wizard improved the user experience(18:00) Why reducing reliance on tooltips can be a good idea for complicated products(20:06) The importance of meeting users where they are(22:52) How Airtable segmented users by learning styles(24:10) Airtable’s activation metrics(27:22) How the week-four multi-user collaboration metric was operationalized(30:45) Other metrics Airtable used(34:34) When Airtable changed their North Star metric (36:26) How much time to give a North Star metric before pivoting(38:05) Trials vs. freemium and what a reverse trial is(42:51) How to have self-serve options when you’re not fully self-serve(46:04) Onboarding experiences that aren’t very helpful(47:31) How to help users understand features(48:42) Why user education is more important than pushing premium features(50:03) The role of guardrail metrics (51:40) Lauryn’s PLG growth funnel framework(54:26) How Lauryn’s framework helps teams communicate more clearly(55:57) How Lauryn structured the growth team(57:53) B2B growth as an emerging space (1:00:18) Lightning roundProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Brought to you by OneSchema—Import CSV data 10x faster: https://oneschema.co/lenny | Amplitude—Build better products: https://amplitude.com/ | Coda—Meet the evolution of docs: https://coda.io/lenny—Keith Yandell started at DoorDash as Chief Legal Officer and during his tenure has also led the HR, Customer Support, Marketing, and now Corporate Development teams. In today’s episode, we talk about leadership, and how to lead with empathy. We dig into DoorDash’s unique culture and touch on the WeDash program, which requires every employee to complete four deliveries a year in order to better understand the customer experience. Keith shares his “How to Work with Keith” document and discusses the importance of openness in the workplace. He also gives some tips for founders on hiring, engaging with legal, and how to make big decisions when teams are competing for resources.Find the full transcript here: https://www.lennyspodcast.com/leading-with-empathy-keith-yandell-doordash-uber/#transcriptWhere to find Keith Yandell:• Twitter: https://twitter.com/kdyandell• LinkedIn: https://www.linkedin.com/in/keith-yandell-2a947432/Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• Gokul Rajaram on Lenny’s Podcast: https://www.lennyspodcast.com/gokul-rajaram-on-designing-your-product-development-process-when-and-how-to-hire-your-first-pm-a-playbook-for-hiring-leaders-getting-ahead-in-you-career-how-to-get-started-angel-investing-more/• Ryan Sokol on LinkedIn: https://www.linkedin.com/in/ryan-sokol-00b2333/• Tony Xu on LinkedIn: https://www.linkedin.com/in/xutony/• About WeDash: https://doordash.news/culture/wedash-doordash-employee-program-how-does-it-work/•  Range: Why Generalists Triumph in a Specialized World: https://www.amazon.com/Range-Generalists-Triumph-Specialized-World/dp/0735214484•  How to be successful working with Keith doc: https://docs.google.com/document/d/12yTpBZFab6SPAruSpSD6CB_qLOu5L8kpQ4CCmX9pDx4/edit?mode=html• Kofi Amoo-Gottfried on LinkedIn: https://www.linkedin.com/in/kofi-amoo-gottfried-3802bb3/• Tia Sherringham on LinkedIn: https://www.linkedin.com/in/tiasherringham/• Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity: https://www.amazon.com/Amp-Unlocking-Hypergrowth-Expectations-Intensity/dp/1119836115• Ted Lasso’s quote on Twitter: https://twitter.com/TedLasso/status/1426932132417576967• Rajat Shroff on LinkedIn: https://www.linkedin.com/in/rajatshroff/• Micah Moreau on LinkedIn: https://www.linkedin.com/in/micahmoreau/In this episode, we cover:(00:00) Keith’s background(03:41) The time Keith asked a potential hire if he was an a*****e(06:39) DoorDash culture(08:40) The WeDash program(13:16) How Keith was able to lead so many different teams at DoorDash(16:08) Hiring the best experts and then getting out of their way(18:21) The “How to Work with Keith” document(21:52) How and why Keith helps his employees land new jobs(27:22) How he leverages empathy to unify board members(29:26) The importance of assigning a decision maker and a time horizon for the decision(31:15) One-on-ones with Keith, and the T3 B3 framework from Uber(33:12) How to encourage constructive criticism from employees(34:49) What it’s like to lead in tough times and why it can actually make your org stronger(37:42) How creating urgency compounds gains(39:11) IPO day at DoorDash(40:20) The characteristics of top founders(41:33) How the pandemic impacted DoorDash(44:40) Advice for new parents that is applicable in business (45:24) The difficulty of gaining funding(46:58) Advice for founders struggling with fundraising(48:02) How Keith developed a strong relationship with the VP of Product and Design(50:27) Building an effective BD team within a product company(52:36) How to engage with legal teamsProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Brought to you by Amplitude—Build better products: https://amplitude.com/ | Eppo—Run reliable, impactful experiments: https://www.geteppo.com/ | Pando—Always-on employee progression: https://www.pando.com/lenny—Marily is a computer scientist and an AI Product Leader currently working for Meta’s reality labs, and previously at Google for 8 years. In 2014 she completed a PhD in Machine Learning. She is also an Executive Fellow at Harvard Business School and she has taught numerous courses, actively teaching AI Product Management on Maven and at Harvard. Marily joins us in today's episode to shed light on the role of AI in product management. She shares her insights on how AI is empowering her work, and why she believes that every Product Manager will be an AI Product Manager in the future. We also discuss why PM’s should learn a bit of coding, where they can learn it, and best practices for working with data scientists. Marily shares some insight into building her AI Product Management course and also why she full-heartedly believes you should also create your own course.Find the full transcript here: https://www.lennyspodcast.com/ai-and-product-management-marily-nika-meta-google/#transcriptWhere to find Marily Nika:• Instagram: http://www.instagram.com/marilynika• LinkedIn: https://www.linkedin.com/in/marilynika/• YouTube: https://www.youtube.com/c/MarilyNikaPM• Website: https://bio.link/marilynikaWhere to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• The Download newsletter: https://www.technologyreview.com/topic/download-newsletter/• TLDR newsletter: https://tldr.tech/• ChatGPT: https://chat.openai.com/auth/login• MidJourney: https://midjourney.com/home/• Whisper: https://whisper.ai/• Machine Learning Specialization course: https://www.coursera.org/specializations/machine-learning-introduction• Career Foundry: https://careerfoundry.com/• Coding Dojo: https://www.codingdojo.com/• Building AI Products—For Current & Aspiring Product Managers course on Maven: https://maven.com/marily-nika/technical-product-management• arXiv: https://arxiv.org/• Marginal Revolution blog: https://marginalrevolution.com/• Automl: https://cloud.google.com/automl• Inspired: How to Create Tech Products Customers Love: https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507• You Look Like a Thing and I Love You: How Artificial Intelligence Works and Why It’s Making the World a Weirder Place: https://www.amazon.com/You-Look-Like-Thing-Love/dp/0316525227• The Adventures of Women in Tech Workbook: A Life-Tested Guide to Building Your Career: https://www.amazon.com/Adventures-Women-Tech-Workbook/dp/1646871022• Boz to the Future podcast: https://podcasts.apple.com/us/podcast/boz-to-the-future/id1574002430• The White Lotus on HBO: https://www.hbo.com/the-white-lotus• Lensa: https://apps.apple.com/us/app/lensa-ai-photo-video-editor/id1436732536In this episode, we cover:(00:00) Marily’s background(03:20) How Marily stays informed about the latest developments in AI(04:46) What is overhyped and underhyped in AI right now(05:59) How Marily uses ChatGPT for work(08:25) Why product managers will be AI product managers in the future(11:16) How to get started using AI(14:12) When not to use AI(15:47) How much data do you need for AI to work properly?(17:01) When should companies develop their own AI tools?(18:35) What an AI model is and how it is trained(21:25) How Google demonstrated the ability of AI to translate a conversation in real time(23:02) Why AI will not replace PMs(23:48) A case for learning to code(26:21) Where to learn to code(27:40) How to become a strong AI PM(29:25) Challenges that AI PMs face(31:16) Getting leadership on board with investing in AI(33:10) How PMs will work with data scientists and AI(35:29) Marily’s AI course(39:12) AutoML and how a renewable-energy company used it to improve its turbine maintenance procedure(40:31) How Marily built her course and the modifications she has made(42:53) Why you should create your own course(44:08) Lightning roundProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Brought to you by Miro—A collaborative visual platform where your best work comes to life: https://miro.com/lenny | Notion—One workspace. Every team: https://www.notion.com/lennyspod | Eppo—Run reliable, impactful experiments: https://www.geteppo.com/—Eeke de Milliano is the Head of Product at Retool and a former product lead at Stripe. In this episode, we discuss how any team can become an innovation machine. We talk about how a culture of writing led to a team of rigorous thinkers at Stripe. We cover tactics to breed innovative teams that you can replicate at your own company: From embracing retrospectives to creating systems that give individuals the "permission to think big". Eeke shares her framework for prioritizing resources between core products, strategic initiatives, and big bets, and how it helped Retool launch three new products in a year. She also gives a comprehensive overview of the right level of process for companies of different sizes, and how to build a talent portfolio.Find the full transcript here: https://www.lennyspodcast.com/how-to-foster-innovation-and-big-thinking-eeke-de-milliano-retool-stripe/#transcript.Where to find Eeke de Milliano:• Twitter: https://twitter.com/eekedm• LinkedIn: https://www.linkedin.com/in/eeke-de-milliano-3b05a629/Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• Snir Kodesh on LinkedIn: https://www.linkedin.com/in/snirkodesh/• Stripe: https://stripe.com/• Stripe’s operating principles: https://stripe.com/jobs/culture• Retool: https://retool.com/• Brian Krausz on LinkedIn: https://www.linkedin.com/in/bkrausz/• Retool Workflows: https://retool.com/products/workflows/• Retool Mobile: https://retool.com/products/mobile• Retool Database: https://retool.com/products/database• Ian Leslie on “Being Human in the Age of AI”: https://www.econtalk.org/ian-leslie-on-being-human-in-the-age-of-ai/• Claire Hughes Johnson on LinkedIn: https://www.linkedin.com/in/claire-hughes-johnson-7058/• Scaling People: Tactics for Management and Company Building: https://www.amazon.com/Scaling-People-Tactics-Management-Building/dp/1953953212• Linear: https://linear.app/• Bird by Bird: Some Instructions on Writing and Life: https://www.amazon.com/Bird-Some-Instructions-Writing-Life/dp/0385480016/• Lex Fridman Podcast: https://lexfridman.com/podcast/• EconTalk: https://www.econlib.org/econtalk/• The White Lotus on HBO: https://www.hbo.com/the-white-lotus• Gong: https://www.gong.io/product-demo/• FullStory: https://www.fullstory.com/• Rewind: https://www.rewind.ai/In this episode, we cover:(00:00) Eeke’s background(03:36) Eeke’s time at Stripe(08:58) Why Stripe didn’t add PMs until hitting around 100 employees(11:03) Why being a PM is not for everyone(12:22) Stripe’s internal culture guide(17:36) Stripe’s operating principles (20:52) Why isn’t every team innovative?(23:21) Retool’s “crazy ideas” list (27:27) How to cultivate a failure-safe space (28:47) Fostering risk-taking and innovation(32:03) The three products Retool launched this year(35:06) How Retool was able to launch several products at once(38:00) The amount of process needed through different stages of growth(45:37) Why you should build products for your “best users”(47:34) Build the scooter, not the axle (why you should make something simple but functional first)(48:37) The 70-20-10 framework for investing resources and time(49:57) Finding time for maintenance and bug fixes(50:59) How Retool’s PMs keep close to customers(53:29) Building product in a sales-led org vs. product-led growth (56:10) The product talent portfolio: how to build diverse, balanced teams(58:43) Lightning roundProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Brought to you by OneSchema—import CSV data 10x faster: https://oneschema.co/lenny; Pando—always-on employee progression: https://www.pando.com/lenny; and Lenny’s Job Board—hire the best product people, find the best product gigs: https://www.lennysjobs.com/talent.—Zoelle Egner is best known for her time at Airtable (currently valued at $11 billion), where she was the 11th employee and built and led the initial marketing and customer success teams. Currently she’s the Head of Marketing and Growth at Block Party, a company that designs consumer tools for online safety and anti-harassment. In today’s episode, we explore the marketing strategies that helped Airtable punch above its weight and build an established brand. We also dig into how Airtable was able to find its first super-users, how customer success played a key role in getting early traction, and the do’s and don’ts for marketing investments. Zoelle also shares her experience working for VaccinateCA (which ended up playing a massive role in helping get people vaccinated during the pandemic) and several tips for obtaining valuable customer feedback.Find the full transcript here: https://www.lennyspodcast.com/lessons-from-airtables-unconventional-growth-strategy-zoelle-egner/#transcriptWhere to find Zoelle Egner:• Twitter: https://twitter.com/zoelle• LinkedIn: https://www.linkedin.com/in/zoelleegner/Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• Patrick McKenzie on Twitter: https://twitter.com/patio11• The Last of Us on HBO: https://www.hbo.com/the-last-of-us• Airtable: https://www.airtable.com/• Hacker News: https://news.ycombinator.com/• Block Party app: https://www.blockpartyapp.com/• Kathy Sierra’s book Badass: Making Users Awesome: https://www.amazon.com/Badass-Making-Awesome-Kathy-Sierra/dp/1491919019• Gainsight: https://www.gainsight.com/• Datadog: https://www.datadoghq.com/• Notion: https://www.notion.so/• Zapier: https://zapier.com/• Computing Taste: Algorithms and the Makers of Music Recommendation: https://www.amazon.com/Computing-Taste-Algorithms-Makers-Recommendation/dp/0226822974• Ancillary Justice: https://www.amazon.com/Ancillary-Justice-Imperial-Radch-Leckie/dp/031624662X/• The Happiness Lab podcast: https://podcasts.apple.com/us/podcast/the-happiness-lab-with-dr-laurie-santos/id1474245040• Gastropod podcast: https://podcasts.apple.com/us/podcast/gastropod/id918896288• Everything Everywhere All at Once on Showtime: https://www.sho.com/titles/3493875/everything-everywhere-all-at-once• Extraordinary Attorney Woo on Netflix: https://www.netflix.com/title/81518991• Figma: https://www.figma.com/• Webflow: https://webflow.com/• Clay: https://www.clay.com/• MKT1 Newsletter: https://newsletter.mkt1.co/• Emily Kramer on Lenny’s Podcast: https://www.lennyspodcast.com/how-to-build-a-powerful-marketing-machine-emily-kramer-asana-carta-mkt1/In this episode, we cover:(00:00) How VaccinateCA helped bridge a gap in infrastructure(05:00) Zoelle’s lessons from her time at VaccinateCA(18:04) How Zoelle broke into the tech industry(19:01) Flocking patterns(24:21) What Block Party does(24:32) Zoelle’s storytelling(29:15) Tactics for punching above your weight as a small startup(31:30) The importance of having a highly detail-oriented person on staff(33:33) Why Airtable used billboards(36:43) Growth and marketing strategies at Airtable(42:29) Using data provided by your customers to build features that help future customers(50:59) Why customer success and marketing should be one team(52:56) Things to avoid in marketing(58:04) The power of templates(1:00:58) Why Airtable did not prioritize templates for top-of-funnel revenue (1:02:04) Why just getting PR to “get PR” is not a good strategy(1:04:57) The importance of getting customer feedback and investing in customer success(1:05:51) Simple strategies for getting customer feedback(1:07:53) Lightning roundProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Brought to you by Pando—Always on employee progression (https://www.pando.com/lenny), Notion—One workspace. Every team (https://www.notion.com/lennyspod), and Lemon.io—A marketplace of vetted software developers (https://lemon.io/lenny).Vijay Iyengar is Head of Product at Mixpanel, and similar to myself, came from an engineering background before transitioning to product. In today’s episode, he explains how Mixpanel has evolved its growth strategy from a fast-paced, feature-focused approach to a more deliberate approach that prioritizes design and user experience. He also shares how Mixpanel irons out customer problems, including implementing internal tools that allow engineering and product teams to respond to customer feedback directly. Additionally, Vijay shares his top SaaS products, books, frameworks, and more. Tune in to gain valuable insights from a seasoned product leader.Find the full transcript here: https://www.lennyspodcast.com/an-inside-look-at-mixpanels-product-journey-vijay-iyengar-head-of-product/#transcriptWhere to find Vijay Iyengar:• Twitter: https://twitter.com/vijayiyengar• LinkedIn: https://www.linkedin.com/in/vijay4/Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• Mixpanel: https://mixpanel.com/• Figma: https://www.figma.com/• Notion: https://www.notion.so/• “Shape Up: Stop Running in Circles and Ship Work That Matters”: https://basecamp.com/shapeup• The RICE prioritization framework: https://www.productplan.com/glossary/rice-scoring-model/• BigQuery: https://cloud.google.com/bigquery• Census: https://www.getcensus.com/• Zoom: https://zoom.us/• FigJam: https://www.figma.com/figjam/• A Data Stack for PLG teams: https://mixpanel.com/blog/data-analytics-product-led-growth/• Product analytics in the modern data stack: https://mixpanel.com/blog/mixpanel-partners-with-census-to-bring-product-analytics-to-the-modern-data-stack/• Snowflake: https://www.snowflake.com/en/• Amazon Redshift: https://www.amazonaws.cn/en/redshift/• Event-Based Analytics: https://developer.mixpanel.com/docs/under-the-hood• The Goal: A Process of Ongoing Improvement: https://www.amazon.com/Goal-Process-Ongoing-Improvement/dp/0884271951• Cool Gray City of Love: 49 Views of San Francisco: https://www.amazon.com/Cool-Gray-City-Love-Francisco/dp/1608199606• The West Wing Weekly podcast: http://thewestwingweekly.com/• WeCrashed on AppleTV+: https://tv.apple.com/us/show/wecrashed/• Severance on AppleTV+: https://tv.apple.com/us/show/severance/• Gibson Biddle on Lenny’s Podcast: https://www.lennyspodcast.com/gibson-biddle-on-his-dhm-product-strategy-framework-gem-roadmap-prioritization-framework-5-netflix-strategy-mini-case-studies-building-a-personal-board-of-directors-and-much-more/• Shishir Mehrotra on Lenny’s Podcast: https://www.lennyspodcast.com/the-rituals-of-great-teams-shishir-mehrotra-coda-youtube-microsoft/In this episode, we cover:(00:00) Vijay’s background(04:07) How Vijay learned to be more open-minded to new ideas (06:26) Mixpanel’s journey(12:40) When to optimize for speed(13:49) The feature phase vs. the design phase(17:02) The importance of not losing focus on your core product(19:52) How Mixpanel organizes teams around buckets of problems(20:43) Mixpanel’s most recent six-month time horizon planning cycle(25:08) The RICE framework for prioritization (and when to ignore the C and E)(26:31) The problem with estimations, and why Basecamp suggests using a six-week time box(30:04) How Mixpanel keeps product teams and engineers connected to customers via Slack (33:21) SaaS tools Mixpanel’s teams use(34:54) The biggest product analytics mistakes(37:34) The present and future of analytics (41:05) How adopting a product mindset has helped Vijay grow his career(41:47) Lightning roundProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Ravi was previously CPO at Tinder, Product Director at Facebook, and VP of Product at Tripadvisor. Currently, he’s co-founder and CEO of Outpace, a coaching platform designed to help people reach their professional goals. In today’s podcast, we dive deep into Ravi’s product strategy stack framework and how it was used to develop a powerful strategy at Tinder. We also cover his other popular frameworks—the frontier of understanding and exponential feedback—and how both of them can help you grow in your career. We discuss the differences between building product at a startup versus a large tech company, and how Ravi has had to shift his mindset as he’s moved away from a product leadership role into a founder role. Finally, he shares a bit about how Outpace is using AI to amplify coaches and help make them more efficient and effective.—Find the full transcript here: https://www.lennyspodcast.com/building-your-product-strategy-stack-ravi-mehta-tinder-facebook-tripadvisor-outpace/#transcript—Thank you to our wonderful sponsors for supporting this podcast:• Merge—A single API to add hundreds of integrations into your app: http://merge.dev/lenny• OneSchema—Import CSV data 10x faster: https://oneschema.co/lenny• Miro—A collaborative visual platform where your best work comes to life: https://miro.com/lenny—Where to find Ravi Mehta:• Twitter: https://twitter.com/ravi_mehta• LinkedIn: https://www.linkedin.com/in/ravimehta/• Website: https://www.ravi-mehta.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Referenced:Disclaimer: Lenny is an angel investor in Ravi’s company, Outpace• Reforge’s Product Strategy Program created by Casey Winters and Fareed Mosavat: https://www.reforge.com/programs/product-strategy• Matt Mochary on Lenny’s Podcast: https://www.lennyspodcast.com/videos/how-to-fire-people-with-grace-work-through-fear-and-nurture-innovation-matt-mochary/• Indie Hackers: https://www.indiehackers.com/• Everything Marketplaces: https://www.everythingmarketplaces.com/• The Product Strategy Stack: https://www.ravi-mehta.com/product-strategy-stack/• Balsamiq: https://balsamiq.com/• Set better goals with NCTs, not OKRs: https://www.reforge.com/blog/set-better-goals-with-ncts-not-okrs• Ravi’s product manager’s competencies framework: https://www.ravi-mehta.com/product-manager-roles/• Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/0241184835/• Working Backwards: Insights, Stories, and Secrets from Inside Amazon: https://www.amazon.com/Working-Backwards-Insights-Stories-Secrets/dp/1250267595• Ian McAllister on Lenny’s Podcast: https://www.lennyspodcast.com/videos/what-it-takes-to-become-a-top-1-pm-ian-mcallister-uber-amazon-airbnb/• The Ezra Klein Show podcast: https://podcasts.apple.com/us/podcast/the-ezra-klein-show/id1548604447• Ezra Klein’s AI episode: https://podcasts.apple.com/us/podcast/a-skeptical-take-on-the-a-i-revolution/id1548604447?i=1000592835492• Andor on Disney+: https://www.disneyplus.com/series/star-wars-andor/3xsQKWG00GL5• Airtable: https://www.airtable.com/• Superhuman: https://superhuman.com/• Descript: https://www.descript.com/•  Outpace: https://www.outpace.co•  Unlock Your Product Manager Potential: https://www.outpace.co/guides/unlock-your-product-manager-potential—In this episode, we cover:(00:00) Ravi’s background(04:24) Why Ravi left Tinder, and what he’s been up to recently (08:05) Differences between working at an established tech company vs. a startup (12:45) Why founders should network with “early-stage” folks(14:29) Why you need to do some research and relationship-building before starting your company(17:49) What the product strategy stack is and how to use it(22:08) Mission vs. vision(23:37) How Ravi developed his strategy framework at Tripadvisor (26:43) Why PMs should understand design, UX, and UI(28:20) Examples of the product strategy stack in action(32:42) Why Tinder resisted adding filters (34:10) Monetization features at Tinder and the “whales” who spend the most(38:18) How customer feedback led to new features at Tinder(42:28) Why goals come after roadmap in Ravi’s framework(44:30) Tripadvisor’s strategy for increasing bookings(47:25) How to set goals that drive outcomes(50:24) The four buckets of the frontier of understanding(51:38) Different methods for trying to hit goals(53:08) Understanding why you hit or missed your goal(54:34) The product management competencies framework(1:02:08) The exponential feedback framework(1:04:25) Why you should ask for feedback—and graciously accept it(1:06:05) How to determine the right amount of leadership your team needs(1:09:40) What selective micro-management is(1:12:25) How Outpace uses AI to assist in coaching(1:15:24) Lightning round—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

John Cutler writes the popular and beloved product newsletter The Beautiful Mess. For many years, he was a Product Evangelist at Amplitude, which led him to meeting and working with a large number of product teams around the world. Through this role, he gained unique insight into how the best product teams operate. In today’s episode, John reflects on leaving his role at Amplitude, and explains the attributes that the top 1% of product teams share. We also go deep into some of his favorite frameworks and discuss the best way to apply these frameworks to your work. We also unpack skills like product sense and product mindset, and what he’s planning in his new role at Toast.—Find the full transcript here: https://www.lennyspodcast.com/what-differentiates-the-highest-performing-product-teams-john-cutler-amplitude-the-beautiful-mess/#transcript—Thank you to our wonderful sponsors for supporting this podcast:• Merge—A single API to add hundreds of integrations into your app: http://merge.dev/lenny• Eppo—Run reliable, impactful experiments: https://www.geteppo.com/• Vanta—Automate compliance. Simplify security: https://vanta.com/lenny—Where to find John Cutler:• Twitter: https://twitter.com/johncutlefish• LinkedIn: https://www.linkedin.com/in/johnpcutler/• Newsletter: https://cutlefish.substack.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Referenced:• Amplitude: https://amplitude.com/• The North Star Playbook: https://info.amplitude.com/north-star-playbook• Craig Daniel on LinkedIn: https://www.linkedin.com/in/craigmdaniel/• Working Backwards: Insights, Stories, and Secrets from Inside Amazon: https://www.amazon.com/Working-Backwards-Insights-Stories-Secrets/dp/1250267595• AppFolio: https://www.appfolio.com/• High Leverage Product Evangelism: https://cutlefish.substack.com/p/high-leverage-product-evangelism• Satya Nadella on LinkedIn: https://www.linkedin.com/in/satyanadella/• The Culture Map: Breaking Through the Invisible Boundaries of Global Business: https://www.amazon.com/Culture-Map-Breaking-Invisible-Boundaries/dp/1610392507• Innovation Labs: https://innovationlabs.com/• BEES: https://mybeesapp.com/• Marty Cagan on Lenny’s Podcast: https://www.lennysnewsletter.com/p/the-nature-of-product-marty-cagan#details• Sooner Safer Happier: Antipatterns and Patterns for Business Agility: https://www.amazon.com/Sooner-Safer-Happier-Patterns-Antipatterns/dp/1942788916• Teresa Torres on LinkedIn: https://www.linkedin.com/in/teresatorres/• Andrew Huberman on Instagram: https://www.instagram.com/hubermanlab/?hl=en• TBM 49/52: Pyramid of Leadership Self/Other Awareness: https://cutlefish.substack.com/p/tbm-4952-pyramid-of-leadership-selfother• ChatGPT: https://chat.openai.com/chat• How to Measure Anything: Finding the Value of Intangibles in Business: https://www.amazon.com/How-Measure-Anything-Intangibles-Business-ebook/dp/B00INUYS2U• Accelerate: The Science of Lean Software and DevOps: Building and Scaling High Performing Technology Organizations: https://www.amazon.com/Accelerate-Software-Performing-Technology-Organizations/dp/1942788339• User Story Mapping: Discover the Whole Story, Build the Right Product: https://www.amazon.com/User-Story-Mapping-Discover-Product/dp/B08TZGKKF2• Build with Maggie Crowley podcast: https://podcasts.apple.com/us/podcast/build-with-maggie-crowley/id1445050691• One Knight in Product podcast: https://www.oneknightinproduct.com/index.html#page-top• Sunny Bunnies on Netflix: https://www.netflix.com/title/81286920• Booba on Netflix: https://www.netflix.com/title/81011059• Toast: https://pos.toasttab.com/• Drift: https://www.drift.com/John’s list of high-performing people worth following:• Dr. Cat Hicks (@grimalkina) https://www.linkedin.com/in/drcathicks/ • Stephanie Leue https://www.linkedin.com/in/stephanie-leue/• Amy Edmondson (@AmyCEdmondson) https://www.linkedin.com/in/amedmondson/• Dominica DeGrandis (@dominicad) https://www.linkedin.com/in/dominicadeg/• Courtney Kissler https://www.linkedin.com/in/courtney-kissler-0930681/• Christina Wodtke (@cwodtke) https://www.linkedin.com/in/christinawodtke/• Matthew Skelton https://www.linkedin.com/in/matthewskelton/• Heidi Helfand (@heidihelfand): https://www.linkedin.com/in/heidihelfand/—In this episode, we cover:(00:00) What is a product evangelist? John’s unique role at Amplitude(05:50) John’s reflections and feelings on leaving Amplitude(17:28) What John’s doing next(18:52) John’s newsletter: The Beautiful Mess(27:49) What do the top 1% of product teams have in common?(40:08) Different ways companies are successful, and why anyone can improve(45:55) Investing in people vs. investing in processes(48:49) The importance of culture and values(49:59) Global company cultures: the individualist vs. the collectivist  (55:55) Why it’s hard to make changes in large companies(58:49) How to view frameworks(1:01:02) The spectrum of performance in big and small companies(1:05:27) Examples of high-performing people who work outside of Silicon Valley(1:09:02) The skill of product management(1:11:35) The value of learning a bit about everything(1:13:46) Why do people often underestimate the loops available at their company(1:16:20) Chronic vs. acute issues at companies(1:18:07) Unpacking the skills behind product sense and product mindset(1:20:44) A place for people without the traditional meritocracy mindset(1:22:38) John’s writing process and what he plans on writing about next(1:27:52) How to use ChatGPT for learning and levity(1:31:56) Lightning Round—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe