Living The Red Life

SUMMARYJulie Edmonds, an expert in energy healing and hypnotherapy shares her transformative approach to mindset, energy, and subconscious healing. Having grown up in a spiritually active home in Louisiana and later becoming a certified hypnotherapist while building a large sales organization, Julie brings a unique mix of intuition and business acumen. She discusses how she helps high-performing individuals overcome internal blocks like procrastination, stress, and chronic issues by tapping into the subconscious mind and energy work.Throughout the episode, Julie emphasizes the interconnectedness of energy and mindset. She explains her three-step process—investigate, interrupt, and install—to shift limiting beliefs and enhance personal energy. Julie and Rudy dive into real-life examples, including managing stress in business and using the alpha brainwave state to access deeper healing. The conversation sheds light on how tuning into your energy and managing subconscious patterns can elevate performance in all areas of life—from business to personal well-being.CHAPTERS02:04 – Haunted Beginnings: Julie's Spiritual Childhood04:54 – Tapping the Subconscious for High Performance07:21 – Can You Think Yourself Healthy?09:47 – Overreactions and Emotional Triggers Explained12:01 – Julie’s 3-Step Formula to Rewire Your Mind14:27 – Real-World Scenarios: Stress in the Workplace17:01 – How to Pause, Breathe, and Take Back ControlGUEST DETAILSSOCIALS - Julieedmonds_Website - Healinglifetherapy.comPEOPLE MENTIONEDMarissa PeerDr Joe DispenzaAndrew HubermanConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Vivian Phillips, a transformational leader and spiritual strategist. Here to discuss a vital shift in entrepreneurship: moving from a profit-driven to a purpose-driven mindset. Vivian shares her personal journey, explaining that her path was more a manifestation of destiny than a strategic plan. Throughout the episode, she highlights the societal conditioning that pushes people towards profit and how true fulfillment comes from aligning business and life with deeper purpose and spiritual calling.Vivian dives into why entrepreneurs often lose sight of their original passion and how they can reconnect with it. She offers actionable advice, such as taking purpose activation surveys, embracing pivots, and seeking spiritual alignment rather than chasing external validation. Together, they unpack the importance of redefining success beyond money, fostering personal transformation, and creating a legacy grounded in meaningful impact.CHAPTERS02:28 - Stepping Into Destiny04:20 - Why Society Conditions Us Toward Profit06:25 - Awakening the Shift: Capitalism, Religion, and Purpose08:08 - Finding Your Path Through the Purpose Activation Survey10:07 - The Spiritual Dimension of True Purpose12:11 - From Inner-City Roots to Spiritual Strategist13:27 - Facing the Fear of Pivoting Your Life Path15:07 - Spiritual Coaching: The New Frontier for EntrepreneursGUEST DETAILSIG - ms_vivianphillipsWebsite - https://www.msvivianphillips.com/Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Atena Peglar, an AI strategist and founder of Yours Business Lab, shares her revolutionary insights on using AI to scale businesses. She has helped thousands of entrepreneurs leverage artificial intelligence, discusses how her team of only three people built a 7-figure company by systemizing marketing, automating operations, and capitalizing on AI-powered software. She emphasizes the power of modeling successful funnels, using top-performing email sequences, and enhancing copy generation through multi-language AI models.The conversation dives deep into how entrepreneurs can streamline workflows with AI, even with lean teams. Atena also unpacks the incredible success of her community built on the School platform—growing it to 8,000 members in 110 countries in just months. She explains how strategic observation, ranking tactics, and funnel-less lead generation contributed to this meteoric rise. Whether it's mastering webinars or transforming marketing campaigns, Atena’s story offers a roadmap for founders ready to scale with smart, efficient tools.Connect with Atena:Skool - AIpreneurshttps://lab.aipreneurs.com/Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

SUMMARYKeith Duke and Mike Patrick, co-founders of Vital Coat. With decades of experience in construction and wood preservation, the long-time friends turned business partners have created a revolutionary home maintenance product line. Their flagship offering, a roof coating that significantly extends the life of shingles, has landed them in major retailers like Home Depot and other big box stores across the country.Throughout the episode, Keith and Mike delve into the trials and triumphs of launching a product that challenges industry standards. They share candid stories of early failures, accidental discoveries, and the persistent hustle that fueled their success. The duo offers valuable insights on scaling a product-based business, navigating partnerships, and staying grounded in their mission: creating eco-friendly, high-performance solutions that empower everyday homeowners.CHAPTERS02:03 – Creating a Game-Changing DIY Product04:24 – From Best Friends to Business Partners06:11 – The Accidental Breakthrough That Changed Everything08:02 – Breaking Into Big Box Stores10:03 – Dealing with Doubt and Daily Challenges12:05 – Building an All-American, In-House Brand14:05 – Where to Find Their Life-Changing ProductsConnect with Keith & Mike:Website: www.vitalcoat.comFacebook: VitalcoatInstagram: VitalcoatConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Polly Benson, a passionate occupational therapist turned entrepreneur shares her incredible journey of invention, impact, and business growth. Creator of the LegiLiner, a unique rolling ink stamp that helps children develop consistent handwriting, Polly has influenced over a million young lives through her innovation. With a heart for service and a mind for strategy, her mission blends education, creativity, and purpose.Throughout the episode, Polly and Rudy dive deep into the business lessons she's learned—especially the concept of "Who, not How", which emphasizes leveraging others' strengths to grow faster. They discuss the challenges of scaling, hiring, protecting intellectual property, and creating a true business—not just a product. Polly also opens up about setbacks like copycats on Amazon, and how she bounced back by focusing on community-building, memberships, and value-driven entrepreneurship.CHAPTERS01:06 – The LegiLiner Entrepreneur journey03:09 –The Power of “Who Not How”05:05 – Invest in your business through other’s expertise06:02 – What’s a great first hire?07:10 – The smart way to grow your business- don’t do it all yourself.08:28 – You don’t have a business, you only have a product. Growth through adding value.10:48 – Email is an asset.12:06 – Challenges: dealing with Copycats & Creative Confidence to compete.13:36 – Legacy Over Profit: Fight back with strategies14:39 – How to contact LegiLinerConnect with Polly:IG: @LegiLinerTT: @LegiLinerFB: @Legi-LinerYouTube: @LegiLinerwww.LegiLiner.com for productswww.LegiLiner.net for membership information

SUMMARYGarret J. White, entrepreneur, speaker, and founder of Wake Up Warrior, joins the show to deliver one of the most raw, honest, and transformational interviews in recent memory. Known for his direct, no-BS approach to helping men reclaim power across their business, body, and relationships, Garret unpacks the origin story of his own breakdown—and the breakthrough that followed. From being millions in debt and emotionally destroyed, to launching a global movement for men, Garret reveals what it really takes to lead as a modern man.Throughout the episode, he dives into what it means to live the "Warrior’s Way"—a four-part framework that empowers men to find balance and build legacy. He opens up about the moment he hit rock bottom, the pivotal decisions that changed his life, and why so many men today are quietly suffering. From business and marriage to fatherhood and faith, this conversation goes beyond self-help—it’s a roadmap for transformation. The episode concludes with a powerful announcement of The Man Arena Tour, a nationwide event aiming to reignite purpose and leadership in men across America.CHAPTERS02:35 – The Real Wake-Up Call05:01 – When Business Success Isn’t Enough07:37 – From Powerless to Powerful10:43 – The Rise of the Warrior Framework14:15 – Training Men to Lead Again18:21 – Balancing Business, Marriage & Fatherhood22:47 – Breaking Through the Bullsh*t27:04 – The $3K Gamble That Changed My Life31:16 – Sleeping in the Park, Betting on Himself36:00 – The Man Arena TourConnect with Garret J. White:Website: https://www.wakeupwarrior.comInstagram: @garretjwhiteYouTube: Wake Up Warrior OfficialPodcast: Warrior Week PodcastEvent Site: https://manarenatour.comConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

SUMMARYMark Kohler, a top tax attorney, CPA, and best-selling author, joins the show to break down powerful tax and wealth-building strategies specifically for entrepreneurs and high-income earners. With decades of experience simplifying tax law for the everyday business owner, Mark dives deep into how smart structuring and proactive planning can help you legally pay less in taxes while building generational wealth.Throughout the conversation, Mark unpacks how to leverage S Corporations, write off daily expenses, and even pay your kids while saving thousands annually. He also walks through advanced retirement strategies like the Mega Backdoor Roth and self-directed accounts that allow investments in real estate, crypto, and even cows. This episode is packed with golden nuggets for anyone earning between $250k to $1M+ looking to get serious about long-term financial freedom and bulletproofing their wealth.CHAPTERS02:35 – How the Rich Pay Less in Taxes (Legally)04:54 – Tax Write-Offs You Didn't Know You Could Take07:21 – Why You NEED an S Corporation ASAP09:40 – How to Legally Pay Your Kids & Save on Taxes12:08 – Real Estate + Business = The Ultimate Wealth Hack14:37 – How to Write Off Travel, Dining & Your Home Office17:02 – Buying Cows & Crypto with Your Retirement Accounts19:00 – Mega Backdoor Roth Explained Simply21:08 – What to Ask Your Accountant if You Make Over $250k23:10 – Should You File a Tax Extension This Year?GUEST DETAILSWebsite: https://markjkohler.comYouTube: Mark J Kohler (500k+ subscribers)Instagram: @markjkohlerBooks: The Tax and Legal Playbook, The Business Owner’s Guide to Financial FreedomPodcasts:The Directed IRA PodcastMain Street Business PodcastLive Events: Hosts 2 affordable national conferences annuallyConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

SUMMARYAngela Ardolino, a passionate entrepreneur, holistic pet wellness expert, and founder of CBD Dog Health, shares her journey from frustrated pet parent to industry-disrupting CEO. Angela began her mission after her own dog was diagnosed with cancer and traditional vets offered no real alternatives. Determined to find a solution, she took matters into her own hands, eventually formulating products that have now helped thousands of pets.In this candid conversation, Angela opens up about the resistance she faced from traditional veterinarians, the overwhelming importance of education in a misunderstood industry, and how she built a fiercely loyal customer base. She also dives into marketing tactics that helped her 4X customer value, the power of storytelling through real-life testimonials, and the challenges of being a woman trying to break into an industry dominated by skepticism and red tape. It's an inspiring deep dive into brand-building, perseverance, and true grassroots impact.CHAPTERS02:35 – The Unexpected Start of a Pet Wellness Empire04:54 – Formulating a Natural Solution for Her Own Dog07:21 – From Skepticism to Success: Vet-Approved Remedies09:43 – Tackling Misinformation and Standing Out in CBD12:05 – Building a Brand Through Education, Not Just Products14:40 – Hiring for Mission, Not Just Skills17:02 – How to Market When the Industry Says No19:29 – Subscriptions, Campaigns & Customer Love Stories21:53 – Big Business Meets Holistic Healing: The Tensions24:06 – Hard Lessons & Sexism in EntrepreneurshipConnect with Angela Ardolino:Founder of:CBD Dog Health – CBD & holistic pet wellness productsMycoDog – Mushroom & adaptogen pet supplementsWebsite for Education & Protocols: AngelaArdolino.comPodcast: Your Natural DogSocials:Instagram: @angelaardolinoFacebook: CBD Dog HealthYouTube: Your Natural DogConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

SUMMARYNick Huzar, the CEO and co-founder of OfferUp, a widely popular local marketplace app, joins the podcast to discuss his journey and offer insights into the company’s rapid growth and development. Known for its easy-to-use platform, OfferUp has made waves in the online marketplace industry, and Huzar shares the early days, how the idea came together, and the evolution of the platform. He dives into their strategic moves and explains how they transformed OfferUp from a simple online marketplace into a dynamic, visually engaging treasure hunt-like experience that encourages people to interact more frequently with the app.Throughout the conversation, Huzar delves into the company’s focus on vertical expansion, exploring services like home improvement and local jobs. He also touches on the importance of continuous innovation and experimentation, even as the company grows. Emphasizing the need for calculated risks, Huzar recounts the challenges of team building, especially dealing with toxic hires, and explains how they found success by betting on the right people. The discussion is a deep dive into the highs and lows of entrepreneurship, with valuable lessons on leadership, failure, and scaling a business.CHAPTERS02:35 - Building OfferUp: The Journey from Idea to Launch04:56 - Creating a Visual Experience for Users: OfferUp’s Social Media Shift07:23 - Expanding Beyond Shopping: Offering Local Services09:10 - Scaling OfferUp: Testing New Vertical Markets11:37 - Navigating Risk and Innovation: How OfferUp Stays Fresh14:00 - The Entrepreneurial Mindset: From Startup to Industry Leader16:05 - Learning from Failures: Offering New Opportunities Despite Setbacks18:40 - The Importance of People: How Team Building Defines Success21:05 - Big Bets and Small Wins: The Secret to OfferUp’s Growth23:30 - Embracing Failure: The Stories of OfferUp’s Bumpy Road to SuccessGUEST DETAILSWebsite: OfferUpLinkedIn: Nick HuzarX: @NickHuzarInstagram: @NickHuzarOfferUp Social Media:X: OfferUpInstagram: OfferUpFacebook: OfferUpConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

SUMMARYJustin Day, founder of Swarm System, joins the show to unpack the systems and mindset shifts that have helped him build and scale his business with intention. With a background in operations and deep knowledge of automation, Justin offers a refreshing, tactical take on how entrepreneurs can avoid burnout while still growing their impact and income.In this episode, Justin shares his journey from solo operator to systems-driven founder. He dives into how Swarm System helps entrepreneurs offload low-value tasks, leverage their time, and build businesses that don't rely solely on their personal effort. Along the way, he and the host discuss the realities of delegation, the power of structured thinking, and how to install systems that actually stick.CHAPTERS02:00 – From Freelancer to 6-Figure Agency04:12 – Scaling Through Word of Mouth06:03 – Building a Rockstar Team07:55 – The Mindset Shift to CEO09:04 – When to Hire (and Who to Hire First)10:30 – Systems That Saved the Business11:48 – Posting Content Even If It Sucks12:50 – Leveraging AI to Automate Work13:44 – Creating Offers That Sell ThemselvesConnect with Justin:Biz Instagram: Swarmsystem.aiInstagram: JustindaydigitalConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

SUMMARYJulie Hutchinson, an expert in neuroscience, resilience training, and high-performance coaching, joins the conversation to share powerful insights on optimizing mindset, stress management, and sleep for business success. With a background in sports science and biofeedback, she dives into the importance of rewiring the brain, controlling emotional responses, and using data-driven techniques to improve overall well-being. She emphasizes that entrepreneurs often hold onto stress and setbacks longer than necessary, which can negatively impact decision-making and performance.The discussion also highlights the underestimated power of sleep, with Julie explaining the neuroscience behind brain waves, recovery, and cognitive function. She shares practical strategies for optimizing sleep quality, including tracking sleep patterns, leveraging supplements, and understanding how the body stores stress. Listeners also get an introduction to her programs, including the Resilient Transformation Academy and the Becoming Supernatural course, designed to help leaders shift from survival mode to peak performance.CHAPTERS02:35 – The Power of Mindset in Business05:12 – Overcoming Setbacks and Building Resilience07:45 – The Link Between Thoughts, Emotions, and Performance10:18 – Why Entrepreneurs Struggle with Letting Go12:56 – How Stress Impacts Decision-Making and Health15:29 – The Science Behind Sleep and High Performance18:03 – Why Some CEOs Only Sleep 3 Hours (And Why It’s a Mistake)20:40 – How Sleep Affects Business Success and Physical Health23:17 – The Secret Behind High Energy and Productivity26:00 – Unlocking Your Full Potential with NeuroscienceGUEST DETAILSFull Name - Julie HutchinsonSocials - JuliehutchinsonWebsite - coreperformance.usConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

SUMMARYFilip Lundstedt, a seasoned insurance strategist and entrepreneur, joins the podcast to break down the hidden opportunities in insurance that most people overlook. With years of experience working for major providers before going independent, Filip shares why traditional insurance models often work against consumers and business owners. He explains his "Gift Box" strategy, which layers catastrophic insurance, indemnity policies, and wellness programs to provide maximum protection while lowering costs.In this conversation, he also dives into smart financial moves for entrepreneurs, including how business owners can use tax codes to cut costs and even get paid through insurance. He reflects on a major career mistake—losing 800 clients overnight—and how that moment shaped his path to success. The discussion wraps up with insights on personal development, the importance of investing in oneself, and why success is about strategic thinking rather than luck.CHAPTERS02:35 - The Strategy Behind High-Stakes Insurance04:54 - Why Most People Overpay for Health Coverage07:21 - The "Gift Box" Approach to Insurance Planning09:43 - How the Wealthy Protect Themselves Differently12:05 - Business Owners’ Secret to Reducing Insurance Costs14:27 - The Tax Loophole That Pays for Employee Benefits16:52 - How to Turn Insurance Into a Profit Opportunity19:18 - The Biggest Mistake That Cost Me 800 Clients21:42 - The Power of Personal Development in Business24:08 - The #1 Lesson I’d Tell My Younger SelfGUEST DETAILSFull Name - Filip LundstedtInstagram (Personal) - ftlundsInstagram (Business) - Pro_care_consultingLinkedin - Filip LundstedtWebsite - procare.consultingConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

SUMMARYMahesh Guruswamy, a seasoned tech leader and author, joins the podcast to share invaluable insights on entrepreneurship, business strategy, and hiring for success. With a background in major tech companies like Amazon, Mahesh has a unique perspective on what it takes to scale a business, the common pitfalls entrepreneurs face, and how to build a winning team.Throughout the episode, Mahesh dives deep into the importance of market research, why competitor analysis is crucial, and why being first to market isn't always the best move. He also shares hard-earned lessons from his own entrepreneurial journey, including financial struggles and how he turned them into a driving force for success. Whether you're a startup founder or looking to scale your business, this episode is packed with practical advice you can apply immediately.CHAPTERS02:35 - The Harsh Reality of Entrepreneurship05:10 - Why Most Entrepreneurs Skip Market Research07:45 - How to Identify a Winning Business Idea10:20 - Why You Shouldn’t Always Be First in the Market12:55 - The Power of Competitor Analysis15:30 - Hiring Your First Tech Person: What to Look For18:05 - The “Plumber” Approach to Early-Stage Tech20:40 - The Biggest Lesson from Amazon’s Work Culture23:15 - Overcoming Financial Hardships & Learning from Failure25:50 - How to Deliver Bad News & Still Win in BusinessGUEST DETAILSWebsite: MaheshGuruswamy.comBook: How to Deliver Bad News and Get Away With It (Available on Amazon, Barnes & Noble)Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

SUMMARYMatthew Wadiak, co-founder of Blue Apron, joins the show to share his incredible journey of building one of the most well-known meal kit services in the world. He discusses the highs and lows of scaling a startup, including the challenges of logistics, fulfillment, and the process of taking a company public. From wild customer service nightmares to the pressure of keeping innovation alive while preparing for an exit, Matt provides an unfiltered look at the realities of running a high-growth business.Now, he’s onto his next big venture—Capsule, a new sustainable beverage company tackling the problem of plastic waste in packaging. With years of research and patented technology, Matt is revolutionizing how we consume drinks by replacing traditional plastic bottles with innovative, eco-friendly pod systems. He shares invaluable insights on entrepreneurship, leadership, and the importance of staying adaptable in an ever-changing business landscape.CHAPTERS02:35 - The Early Hustle: From Startup to Scale05:12 - The Two Worlds of a Growing Business07:43 - Logistics Nightmares: A Rodent Tale Gone Wrong10:26 - Surviving the Chaos of a Rapidly Scaling Business13:05 - Lessons from Taking a Company Public15:47 - The Biggest Pitfalls When Preparing for an Exit18:22 - From Blue Apron to Innovation: A New Sustainability Mission20:58 - Revolutionizing Beverage Packaging: The Birth of Capsule23:40 - The Hardest Lessons in Entrepreneurship26:19 - Final Advice for Entrepreneurs: What I’d Tell My Younger SelfConnect with Matthew Wadiak:Website: www.blueapron.comX: @MWadiakConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

SUMMARYCarter Cofield, a tax strategist and financial expert, joins the show to break down the biggest tax-saving strategies that business owners and entrepreneurs often overlook. He shares his personal journey, detailing the mistakes he made early on by hiring cheap, ineffective accountants and the costly process of fixing those errors. His insights focus on proactive tax planning, leveraging legal loopholes, and ensuring financial organization to maximize profits and minimize liabilities.Beyond taxes, the conversation dives into business-building fundamentals, emphasizing the importance of hiring the right team to scale beyond seven figures. Cofield also reveals his top strategies for social media success, explaining how consistency and daily engagement transformed his online presence into a powerful business tool. Whether you're an entrepreneur looking to save money on taxes or an aspiring business owner aiming to grow online, this episode delivers actionable insights that can change your financial future.CHAPTERS02:35 - The Mindset Shift That Changed Everything04:50 - How Taxes Can Make You Rich07:15 - The Tax Loopholes You’re Not Using09:30 - How to Avoid Costly Tax Mistakes11:45 - The Secret to Staying Organized with Finances14:00 - The Right Way to Write Off Big Purchases16:20 - Finding the Best Tax Strategist (And Avoiding Bad Ones!)18:40 - Building a Multi-Million Dollar Business from Scratch20:55 - Social Media Secrets for Explosive Growth22:30 - Where to Find the Best Tax AdviceGUEST DETAILSGuest Name: Carter CofieldCompany: Melling & MoneyYouTube: Melling & MoneyInstagram: @Cofield_AdvisorConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

SUMMARYMatt Steffanina, a world-renowned dancer, choreographer, and YouTube sensation, joins the conversation to share his journey from an awkward beginner to a global dance icon. He dives into how he built his massive online presence, the power of giving away value for free, and why connecting authentically with an audience is crucial for long-term success. From early struggles to viral success, Matt reveals the mindset shifts that helped him turn his passion into a thriving business.Throughout the discussion, Matt also opens up about the challenges of entrepreneurship, including losing his first YouTube channel and having to start from scratch. He offers valuable insights on how creators can monetize their brand beyond sponsorships, emphasizing the importance of unique selling propositions (USP) and community engagement. He also shares his personal growth journey, highlighting the importance of mental well-being, balance, and taking the time to step back from the hustle to generate new ideas. Whether you're an aspiring content creator or an entrepreneur, Matt’s story is packed with lessons on resilience, creativity, and strategic growth.CHAPTERS02:30 - From Hobby to Viral Sensation04:45 - The Power of Talking on Camera07:10 - Giving Away Value for Free – The Ultimate Growth Hack09:35 - How to Build a Loyal Community That Buys from You12:00 - Going Beyond Swag: Turning Influence into a Brand14:25 - The Struggles of Entrepreneurship Nobody Talks About16:50 - Bouncing Back After Losing Everything19:15 - The One Business Lesson I Wish I Knew Earlier21:40 - The Secret to Work-Life Balance as a Creator24:05 - From Awkward Beginner to Dance SuperstarGUEST DETAILSGuest Name: Matt SteffaninaInstagram: @MattSteffaninaYouTube: Matt SteffaninaWebsite: www.dncr.comDNCR App: app.dncr.comConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Jay Abraham is a renowned business strategist, marketing expert, and author known for his work in helping companies maximize their profitability, optimize their sales strategies, and build long-term sustainable growth. With over 40 years of experience, he has worked with thousands of businesses, including small startups and major corporations, to unlock their potential and create scalable systems.CHAPTERS 02:15 - Importance of Relationship Building in Business04:30 - The Power of Optimizing the Sales Funnel07:05 - Identifying Sunk Costs in Business Growth09:20 - Reclaiming Lost Opportunities: How to Maximize ROI12:00 - The Role of Customer Lifetime Value (LTV)14:15 - Building Long-Term Relationships for Sustainable Growth17:35 - Focusing on High-Quality Leads vs. Quantity20:10 - Mindset Shifts to Multiply Business Success23:50 - How Small Businesses Can Get Higher Multiples26:30 - Turning Lifestyle Businesses into Sellable AssetsConnect with Jay Abraham:Website: www.abraham.comTwitter: @TheJayAbrahamLinkedIn: Jay AbrahamConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

SUMMARYMaggie Perotin, a business and leadership coach and founder of Stairway to Leadership, joins the podcast to share her journey from corporate burnout to becoming a high-performance coach. With years of experience, Maggie brings practical insights into managing time and energy to achieve success in both business and personal life.Throughout the conversation, Maggie emphasizes the importance of task prioritization, tracking time, and delegating low-value tasks. She discusses how high performance isn’t just about working non-stop but about balancing intense work periods with strategic rest. The episode covers actionable tips for entrepreneurs who want to optimize productivity without burning out.CHAPTER TITLES02:01 - Maggie's Corporate Burnout and Path to High Performance04:14 - The Importance of Task Tracking for Entrepreneurs06:33 - Maximizing Time Utilization for Business Owners08:25 - The Golden Rule of Task Delegation10:03 - High Performance: Finding Balance Between Work and Life12:17 - How Rest and Relaxation Fuel Productivity14:12 - Periods of Intensity vs. Rest in Business15:00 - Mastering the Morning for Maximum Productivity16:00 - Weekly Planning to Conserve Mental Energy18:45 - The Role of Habits in Sustaining High PerformanceGUEST DETAILSFULL NAMEMaggie PeritonSOCIALSStairwaytoleadershipmaggieperitonWEBSITEstairwaytoleadership.comConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Tanner Chidester, a successful entrepreneur and business scaling expert, shares his valuable insights on how to effectively navigate the challenges of growth. He discusses everything from optimizing ad campaigns to balancing core and new products, offering actionable strategies to scale businesses without overloading. Tanner also emphasizes the importance of strong leadership and the right team dynamics, giving advice on how to build and manage a high-performing team that drives success.As the conversation continues, Tanner delves into his experiences with licensing, joint ventures, and pivoting into new industries. He highlights the importance of adapting to shifting business landscapes and earning customer trust, especially in the post-COVID world. With his wealth of experience, Tanner offers practical advice for entrepreneurs looking to grow, diversify their portfolios, and thrive in an ever-changing marketplace.CHAPTERS02:34 - Starting With the Right Products: How to Identify Market Demand05:29 - Scaling Through Ads: When to Optimize and When to Stop08:43 - Finding the Right Balance Between Core and New Products11:12 - The Power of Licensing: Expanding Without Extra Work14:00 - Joint Ventures: Leveraging Existing Talent for Success17:22 - The Key to Leadership: Building and Managing a Great Team19:01 - Staff Overload: Why Less Is More When Building Teams21:18 - Scaling Through Smart Hiring: Why It’s All About A-Players23:05 - Trust in Business: How to Overcome Growing Skepticism25:37 - The Changing Landscape of Coaching and Online ServicesConnect with Tanner Chidester:IG - tanner.chidesterWEBSITE - https://tannerchidester.com/Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Justin Colby, a highly successful real estate investor, entrepreneur, and podcast host, joins the show to share his insights on podcasting, marketing, and business growth. With years of experience in coaching and building a strong online presence, he discusses how he transitioned from real estate into the content creation and coaching space, charging premium rates for his expertise. He breaks down the importance of personal branding and audience indoctrination, explaining how consistency and authenticity are key factors in building trust and ultimately converting listeners into clients.Throughout the conversation, Justin dives deep into strategies for monetizing a podcast, using content to generate leads, and leveraging automation tools like ChatGPT to create worksheets and marketing materials with ease. He emphasizes that podcasting isn’t just about content—it’s a powerful networking tool that can help entrepreneurs connect with industry leaders and potential business partners. Whether you’re looking to start a podcast, grow an audience, or scale a coaching business, Justin’s insights provide a roadmap for success.CHAPTERS02:35 - The Power of Personal Branding in Coaching05:10 - Monetizing Your Podcast: The Right Way07:45 - Indoctrination & Building Audience Trust10:20 - Selling Without Selling: The Subconscious Art of Persuasion12:55 - Creating a Call-to-Action Strategy for Maximum Impact15:30 - The Importance of Warming Up Your Audience18:05 - Using ChatGPT & Automation to Streamline Content20:40 - Why You Should Start a Podcast Now23:15 - The Networking Superpower of Podcasting25:50 - Where to Find Justin Colby & Closing ThoughtsConnect with Justin Colby:Instagram:@thejustincolbyPodcast:The Science of Flipping (Available on Apple Podcasts)Website:JustinColbyCoaching.comOther Podcast:Entrepreneur DNA (Available on Apple Podcasts)Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter