Loud&Unfiltered

Welcome to the first episode of Loud & Unfiltered, hosted by Alex Jukes, founder of Jukebox, and featuring a very special guest, Jonny Lee, founder of Last Night A DJ Saved My Life. In this episode, Jonny takes us through the incredible work of the charity, which is transforming lives through music and supporting communities in need. But there's a twist—this episode holds the record as the highest recorded podcast! The final part of the interview was recorded 200 meters from the summit of Mount Kilimanjaro, making this conversation one for the books. Tune in for inspiring stories, charitable insights, and a bit of adventure!

Reinier Zonneveld and Space 92 take us back to where it all began- their very first raves.  From raw underground parties to moments that sparked their passion and set them on the path to becoming two of the most influential figures in the techno scene, this episode is jam-packed with stories, insights, and how those first rave experiences shaped the iconic sounds we know and love today! Watch the full episode on YouTube

In this episode of Loud & Unfiltered, Inside the Industry, we sit down with Jodie Layton, Talent Booker at The Night League, the powerhouse organisation behind Hï Ibiza, Ushuaïa, UNVRS, and some of the most influential venues and residencies in global nightlife. Jodie’s journey is a proper industry story. From flyering at Turnmills, learning the ropes at Ministry of Sound, building pop-up venues like Brixton Beach, booking at Pacha Ibiza, and now playing a central role in programming Ibiza’s most dominant clubbing brands - she’s lived every layer of the business. This conversation goes deep into how modern booking really works: juggling multiple venues without cannibalising lineups, managing artist value across territories, maintaining creative integrity at scale, and why Ibiza is one of the hardest places in the world to book successfully. Jodie also opens up about working within an all-female booking team, the mental and physical toll of seven-night-a-week seasons, and how nightlife culture is changing with younger, healthier audiences. Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments: 0:00 – Introduction and Meeting Music Industry Heroes 0:32 – Meet Jodie Layton of The Night League 01:06 – Night League’s Clubs Win Top 100 Club Awards: A Historic Achievement 01:44 – Building an All-Female Booking Team at The Night League 02:19 – Ministry of Sound: The “University” of the Music Industry 04:36 – Transition from Fine Art to Music: Jodie’s Early Career and Promotions 06:03 – Brixton Beach and Entrepreneurial Ventures in London 07:53 – Moving to Ibiza and Joining The Night League 09:19 – Comparing Booking at Ministry, Pacha, and The Night League 10:11 – Female Empowerment in Festival and Club Bookings 11:21 – Venue Booking Dynamics and Glastonbury Festival Experiences 13:18 – The Challenge of Planning Lineups and Season Openings 15:01 – Pursuing a Career in Dance Music: University to Professional Journey 16:32 – The Power of Live Events: Early Influences and Memorable Nights 18:56 – Coping with Intense Schedules: Working Nights in Ibiza 20:02 – Influential People and Mentors Shaping a Music Industry Career 21:55 – The Most Challenging Aspects of Being a Club Booker 23:19 – How Living in Ibiza Shaped Personal and Professional Growth 25:00 – Understanding Regional Differences in Artist Value 27:31 – What Would You Change in the Club Industry? 28:34 – Staying Motivated: The Buzz of Teamwork and Great Music 29:56 – Meeting Music Legends: Starstruck Moments and Making VIPs Comfortable 31:48 – Advice for Aspiring Music Industry Professionals 33:54 – Nightlife Generational Differences and Future Challenges 35:56 – Day Raves vs Night Clubs: Changing Club Event Trends 37:34 – Work-Life Balance for Long-Term Music Industry Success 39:17 – Looking Ahead: The Launch of Universe and Upcoming Projects

In this Inside the Industry edition of Loud & Unfiltered, we sits down with one of the most respected forces behind global club culture and festival programming: Jenni Cochrane. From selling tickets at Café Mambo, to programming the world’s biggest stages, to navigating political crises with EXIT Festival, Jenni’s 30-year journey in music is wild, unpredictable and packed with lessons for anyone building a career in nightlife, events or artist bookings. Jenni shares how she fell into the industry by accident, rose through the ranks in Ibiza during the late-90s hedonistic era, learned the craft at Renaissance and Ministry of Sound, booked global superstars long before they were household names, and eventually became the programmer for EXIT Festival’s mainstage - a bucket-list festival for artists around the world. This conversation goes deep into what the booking world really looks like: navigating agents, fee inflation, TikTok-driven breakout acts, political instability affecting festivals, and the pressure to build gender-balanced line-ups without compromising artistic or commercial integrity. Jenni also opens up about her wellbeing work through GetAhead, her experience working in Saudi Arabia with Middle Beast, and the evolving role of women in the global music industry. Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments: 0:00 – Introduction and Industry Background: From Clubbing in Glasgow to Ibiza 02:17 – From Fashion to Music: How Jenny Cochrane Entered the Industry 05:00 – Climbing the Ranks: Early Roles in Promotions and Renaissance 06:50 – Ibiza’s Golden Era: Legendary Clubs and Networking 09:10 – Breaking into London: Ministry of Sound, PR, and Booking 11:38 – Building Global Brands: Ministry of Sound’s Expansion and Team Growth 13:32 – Booking Superstar DJs: From Steve Angello to Calvin Harris 15:30 – Career Milestones: Major Gigs, The O2 Arena, and Festival Takeovers 20:39 – Going International: Booking in London, The Middle East, and the Balkans 21:25 – EXIT Festival: Booking Main Stage Acts, Genre Diversity, and Programming 25:00 – Saudi Arabia & Middle Beast: Market Evolution and Social Impact 41:31 – Gender Equality in the Music Industry: Mentorship and Representation 45:00 – Booking Headliners and Diversity: Challenges and Strategies 50:54 – Personal Stories: Fun with Artists Like Wu-Tang Clan and Skrillex 55:00 – The Reality of Booking: Processes, Crisis Management, and Hard Work 1:03:29 – Get Ahead and Mental Health: Wellbeing Initiatives in the Music Industry 1:09:10 – Work-Life Balance: Parenting, Career, and Advice for Women in Music 1:12:37 – Quickfire Questions: Dream Bookings and Career Highlights

In this new series of Loud&Unfiltered, Inside The Industry, we have Jacob, better known online as Jakkob, who has lived one of the wildest, most unlikely journeys in UK club culture. From burning CDs on Numarks in his teens, to blagging his way into his first warm-up gig, to accidentally becoming the UK’s biggest “SeshTok” personality, to now selling out shows, releasing on major labels and having the biggest DJs in the world play his tracks… the story is outrageous, relatable, and full of proper rave folklore. In this unfiltered conversation, Alex and Josh dive deep into how Jacob built an audience of over one million followers, the moment he became “the Smash Guy”, why some venues refused to book him because of his comedy style, how he balances humour with credibility, and how he’s now carving out a serious path as a DJ and producer. Across the episode, Jacob speaks candidly about building community, getting taken seriously in the scene, content strategies, viral format creation, behind-the-scenes festival stories, insane afterparty invitations, playing Ibiza Rocks all summer, releasing on respected labels, getting support from huge names like Baker, Siragusa, Rossi, and why seeing your own tune go off in a club is still the biggest buzz on earth. Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments: 0:00 – Guest introduction, discussion about origin of the DJ name “Jakkob,” branding, and anecdotes about alternative nicknames. 02:00 – Early DJ Beginnings & First Gigs 6:00 – Touring with Regression Sessions & Unique Nightlife Stories 08:30 – Social Media & Viral TikTok Content Creation, “Smash Guy” persona, and strategies for viral music content. 10:15 – Navigating Comedy, Branding Risks & Club Bookings 13:00 – Best man experience at an Indian wedding, family reactions to career milestones, and the role of parents in supporting a creative journey. 16:20 – From DJ to Label Owner: Kitchen Club Records 18:50 – High-Profile Remixes & Streaming Success 20:50 – Changing Perceptions & Building a Community 22:20 – The Importance of Community & Sold Out Shows 23:40 – Afterparty Culture & Wild Tour Stories 26:45 – Gigs Abroad & Family Moments 29:00 – Industry Friends & Festival Highlights 31:40 – The DJ Rider, Promoter Tales & Funny Interactions 34:00 – Ibiza Adventures & International Gig Life 41:20 – Label Releases & Track Sampling Process 45:20 – Reflections, Fan Support & What’s Next

In this episode, Alex sits down with Nikki Gordon and Tom Ranger: from Ministry of Sound and Oval Space to now their biggest project yet - Eutopia, a multi-space venue in Barking. Across nearly two decades, they’ve booked everyone from Weatherall and Harvey to Dixon, Tom Yorke, Nile Rodgers, Max Dean, and the new wave of collectives reshaping the scene. They’ve lived the Wild West years of London clubland, seen the era of monster DJ fees take over, handled artist chaos, navigated industry politics, launched festivals, survived takeover attempts, and rebuilt from scratch — all while carving out careers that defined entire eras of dance music. This episode goes deep into: • How Eutopia was built from a literal construction site into an industrial mega-venue • What today’s clubbers want (and why headliners matter less than ever) • The new era of queer collectives, community-led brands, and DIY promoters • Why big venues are moving East — and what it means for London • Insane promoter war stories you won’t hear anywhere else • Nikki’s powerful story of cancer diagnosis, sobriety and returning to the scene stronger Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments: 0:00 – Opening Stories & Podcast Welcome  0:31 – Introduction to Nikki & Tom: Early Careers and First Collaborations  01:44 – Tom’s Journey: Breaking Into Music PR and Club Promotion  05:22 – Nikki’s Beginnings: Throwing Parties and Building Reputation  08:08 – Booking Breakthroughs: The Power of Spotting Future Hits  11:10 – Reflections on London Venue Culture: Wild West Days & Growth  16:08 – Learning On The Job: Lessons in Club Management  18:22 – The Birth of Eutopia: Founding Stories, Team-Up, and Venue Build Process  22:25 – Location Strategy: Why Barking? Navigating London’s Changing Club Landscape  24:25 – Eutopia’s Unique Selling Points: Design, Production, and the Visitor Experience  26:32 – Launching and Promoting Eutopia: Community Reception & Upcoming Events  30:39 – Eutopia’s Place in Today’s Scene: Grassroots Spirit vs. Corporate Clubs  33:46 – The Changing Face of Clubbing: How the Scene Has Evolved  35:01 – The Rise of Communities and Collectives in London Nightlife  37:28 – Wild Stories & Industry Challenges: From Festivals to Business Betrayals  41:09 – Balancing Creativity and Commerce: Artist Booking and Club Marketing  47:25 – Personal Resilience: Nikki’s Story of Cancer & Transformation  53:05 – Favourite Bookings and Industry Legends: Iconic Artists and Moments  1:00:17 – Eutopia in 2026 and Beyond: Vision for the Future  1:01:47 – Why Experience Eutopia: What Sets The Club Apart  1:06:10 – Memorable DJ and Club Stories: Behind the Scenes Anecdotes 

In this Inside London episode of Loud&Unfiltered, Alex Jukes sits down with DJ programmer, event builder and long-standing heartbeat of Sunday’s at Fabric, Jacob Husley. This is a conversation about more than DJ bookings. It’s about scene DNA. From feeding crowds out of Brick Lane, to merging minimal heads with Club Kids, to co-founding a movement-style Sunday party that eventually landed a 17-year home at fabric, Jacob walks us through the moments London couldn’t package into a press release if it tried. They get into: The evolution of the Sunday rave culture scene Partying in The Shard and Museum Of London 80+ year-old couple flying from Poland to visit Fabric Building nights that are free, meaningful, multi-cultural, community-led The importance of having a loyal team around you From promoting at Fabric, to running restaurants Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ KEY MOMENTS: 0:00 – Introduction 01:16 – Jacob’s History with Fabric and “Wet Yourself” 04:10 – Building London’s Sunday Club Scene 08:48 – From Local Success to Fabric Residency 15:32 – Modernising & Adapting Sunday Parties 19:00 – “Come As You Are” Relaunch & Free Tickets Model 23:37 – The Viral Story of the Elderly Polish Couple 30:03 – Expanding Fabric’s Brand: World Tours & Unique Venues 43:21 – Fabric’s Enduring Community and Legacy 50:13 – Gastronomy Meets Music: Jacob’s Restaurant Ventures 55:22 – The State of London’s Nightlife 59:04 – Favourite Clubs Worldwide & Standout Bookings  

In this episode of Loud&Unfiltered, Inside London, Alex Jukes catches up with promoter, festival gambler, pub-rave architect, and general scene instigator Rob Star. Rob takes it from the beginning: first raves at Fantasia events at Castle Donington, Leicestershire, UK, and why he built his own path outside clubs, outside social media, outside the predictable. Expect: The rise of London’s illegal rave and squat-party culture Moving 10,000+ people without a venue or a licence How Rob used temporary event notices before it was the norm Fabric London politics, DJ booking blocks, and ego-free alliances Community over trending audio Why festivals are a professional gamble, and promoters are the house’s biggest punters How his pub at the time accidentally became a rave venue because he couldn’t afford furniture From Shoreditch warehouses to rave pubs, to festivals like Eastern Electrics, Rob lives the ethos of building culture from the ground up, keeping it loud, honest and impact-driven, without falling into the hype vortex. Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments: 0:00 – Introduction & Early Rave Culture 04:19 – Building a Party Brand: Early Promoting & The Birth of Mullet Over 07:13 – The Warehouse Revolution & London’s Underground Scene How London’s party landscape shifted, finding warehouse spaces, and the intersection with squatters and illegal raves. 14:25 – Legalizing the Underground: The Power of Temporary Event Notices (TENs) 19:19 – Growing a Scene: Music Programming, Community, and Competition 25:02 – Reinventing the London Pub: From Nightlife to Hospitality The decision to open Star Bethnal Green, evolving pub culture, and adapting for modern audiences. 34:12 – Eastern Electrics: From Warehouse Party to Iconic Festival Origins, early struggles, and the unique ethos behind building the Eastern Electrics Festival. 39:32 – Stories of memorable campaigns, viral videos, and creative festival promotions. 46:21 – How lineup curation changed, community connection, and the festival's evolution post-pandemic pause. 50:17 – Diversifying: Restaurants & Future Hospitality Ventures Launching a restaurant, challenges in the food industry, and plans for a new multi-purpose venue. 54:32 – Rob Star’s picks for best restaurants, bars, and clubs in London. 56:44 – Final thoughts on passion in business, future ambitions, and gratitude for collaborations.

In this unfiltered Loud&Unfiltered episode, Alex Jukes sits down with Dutch & Graft - better known as The Manor - to talk all things South London, music, and madness. From early days freestyling in Bromley pubs to performing alongside The Streets and planning new headline shows, this conversation is packed with raw honesty, chaotic stories, and genuine creative insight. The duo break down their journey from pirate-radio inspired rap on house beats, their relationship with Defected Records, the wild reality of filming in Ibiza, and how Paul Weller became an unlikely mentor. Expect talk of independence vs major labels, the cost of staying creative, viral freestyles, and how they’re building their own movement with a loyal South London community behind them. What You’ll Hear: How The Manor built a cult following across South London Why independence matters more than ever in 2025 How to blend rap, house, and storytelling authentically Behind-the-scenes of their Ibiza video and touring with The Streets Lessons on community, culture, and staying grounded in the music industry Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments:  0:00 – South London Roots: Music, Community & Artist Origins 02:50 – Musical Style & Early Success: South London Influence and Genre Fusion 06:00 – Creative Process & Collaboration: How Dutch & Graft Make Magic 09:49 – Overcoming Challenges in the Music Industry & Going Independent 15:16 – Memorable Ibiza Adventures & Behind the Scenes of Hit Tracks 21:31 – Live Performances & Touring: Energy, Fans & Unforgettable Gigs 29:28 – Collaborations & Career Milestones: Working with Paul Weller 35:09 – Building Community: Event Planning and Fostering Local Fanbase 41:17 – Quickfire Questions: Favorite Clubs, Takeaways, Artists & Annoyances 46:05 – Passion, Staying Power & What’s Next for Dutch & Graft

In this Inside London edition of Loud & Unfiltered, we sit down with Mak 10 - DJ, producer, and member of the legendary Nasty Crew to talk about how grime culture was born from the streets, pirate radio, and pure rebellion. From early drum & bass and garage roots to the explosive rise of grime MCs like Dizzee Rascal, D Double E, and Kano, Mak 10 takes us deep into the origins of a genre that reshaped UK music forever. He shares untold stories of Deja Vu FM, rival crews like Roll Deep, and the DIY spirit that drove a generation to create their own sound when no one would play them on legal radio. Mak 10 also reveals the story behind his viral series The Essence, why his Dizzee Rascal rooftop session broke the internet, and how he accidentally reunited Dizzee and Wiley for the first time in years. What You’ll Learn: How pirate radio shaped London’s underground music scene The rise of Nasty Crew and the rivalry with Roll Deep Why grime was born from garage, rebellion, and youth culture How Mak 10 pioneered content creation through The Essence series The story behind Dizzee Rascal and Wiley’s viral reunion How streaming and social media transformed the grime scene The next wave of grime, hybrid genres, and UK club innovation Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments: 0:00 Introduction: Mak 10’s Journey in Grime and Garage  01:09 Mak 10’s Early Influences: From Drum & Bass to Grime  02:42 Garage to Grime: Cultural and Generational Shifts  03:31 The Power of Pirate Radio in London’s Grime Scene  04:42 Going Mainstream: Pirate Radio to Legal Stations and Streaming 05:13 The Nasty Crew Era: Growth, Rivalries, and Roll Deep  07:22 Memorable Sets and Viral Grime Moments: Deja Vu and Beyond 08:35 DIY Spirit: Pirate Radio Attitude and Innovation  09:08 Behind the Scenes: Booking Grime and Drum & Bass Events 11:41 Grime Goes Mainstream: Roots, Growth, and Authenticity  13:16 Legendary Collaborations: Nasty Crew’s Lasting Influence  14:43 Passing the Torch: New Producers and Grime’s Evolution  15:06 The Essence Series: Creative Content and Streaming Innovations 16:56 Content Creation: Live Streaming vs. Pre-Recording in Grime 17:46 Favourite Guests: Dizzee Rascal, Viral Moments, and Rooftop Sessions  19:51 Off-the-Cuff Creativity and Viral Content Stories  23:41 Grime Meets Drum & Bass: Genre Crossovers and Scene Evolution  26:08 Iconic Collaborations: The Dizzee & Wiley Reunion Story  28:47 Dream Ciphers: Mak 10’s Ideal Grime and International Lineups 30:35 Social Media Strategy: Instagram, TikTok, YouTube and Monetization  32:02 Pushing Boundaries: Creative Aspirations and Future Goals 33:18 Full Takeover: Ministry of Sound Multi-Genre Event Recap  35:42 Musical Diversity: Embracing Multiple Genres in Live Sets  36:44 Creative Drive: Staying Motivated and Innovative in Music  37:53 Building Legacy: Influence, Inspiration, and Advice for the Next Generation  40:32 What’s Next: New Music, Label Projects, and Fashion Brand Launch  41:47 The Future of Grime: Outlook, Global Reach, and Legacy

In this ADE special of Loud & Unfiltered, Doc Martin sits down with Alex Jukes and Grego O’Halloran for an unfiltered conversation about the evolution of house music, club culture, and staying true to the craft over three decades. A true pioneer of US underground house, Doc reflects on his journey from 1980s record shops in California to Fabric London residencies, Back to Basics, and DC10 Ibiza. He shares stories from touring with legends like Terry Farley, Andrew Weatherall, and DJ Harvey, the rise of the UK scene, and why he’s still excited about music after 30 years behind the decks. From the diesel truck raves of Leeds to Fabric’s iconic mix series, Doc opens up about building community, working with new artists, and how to keep music real in a social media world. This episode is a rare insight into the mindset of a DJ’s DJ - a storyteller, mentor, and lifelong advocate for underground music. What You’ll Hear: The early days of Doc Martin’s career and record store culture His time as a Fabric London resident and creating the Fabric 10 mix CD Wild stories from Back to Basics, Cream, and DC10 Ibiza The UK vs US club scene and what makes each unique Why vinyl culture still matters in a digital world His thoughts on social media and DJ authenticity How to stay passionate and relevant after 30+ years in music The next wave of underground artists shaping the global scene Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments: 0:00 - Introduction & Doc Martin’s Veteran DJ Insights 00:33 - Welcome to the Podcast: Show Format and ADE Context 01:17 - Doc Martin’s ADE Experience & Amsterdam DJ Scene 04:03 - Doc Martin’s Early UK Touring Stories 06:31 - Playing Iconic UK Cities: Cream, Ministry of Sound, Back to Basics 08:30 - Residency at Fabric London & Life in the UK 09:21 - UK Music Scene Influence on US House Music 11:09 - Doc Martin’s Signature Festival Gigs and Fabric Memories 12:19 - Adapting to Today’s House Music Scene & Connecting with New Generations 15:19 - Comparing UK and US Crowds: Differences and Energy 17:26 - The Evolution of Dance Music: Classics, Tech House, and New Talent 21:57 - Mixing Methods: Live Sets vs. Computer Mixes and Studio Life 23:19 - Releasing New Music and Supporting Up-and-Coming Artists 25:51 - Social Media in DJ Culture: Promotion and Authentic Connections 27:08 - Giving Opportunities to Young DJs: Label and Mentorship 29:03 - ADE: Networking, Meetings, and The Business Side of DJing 30:38 - Record Store and Club Culture: The Heartbeat of the Scene 32:23 - Early Days in Ibiza & Building Lasting Musical Friendships 34:28 - Advice for Young DJs: Staying True and Showing Personality 35:46 - Favorite Clubs: Amsterdam’s Trouw and Club Culture Reflections

In this Loud & Unfiltered ADE special, Inside Amsterdam, Benny Rodrigues joins Alex Jukes and Grego O’Halloran for an unguarded conversation about authenticity, artistry and the evolution of dance music culture. A true Dutch electronic music icon, Benny discusses the early Rotterdam record-shop days that shaped his career, the lost art of crate-digging, his resistance to social-media pressure, and why he still refuses to use a smartphone. From DC-10 to Bret Amsterdam, from record stores to residencies, Benny reflects on three decades of keeping house and techno honest - with humour, perspective and heart. What You’ll Hear:  How Benny Rodrigues built his career from Rotterdam’s record-store scene Why he still DJs without a smartphone The hidden lessons from the vinyl era and club residencies The effect of social media on creativity and innocence How ADE changed over the years - and why the best meetings still happen on the dance floor The importance of staying pure to your sound and community Benny’s advice for young DJs trying to build a long-term career Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/   Key Moments:  0:00 - Introduction, Guest Welcome & Podcast Overview 0:52 - Who is Benny Rodriguez? Dutch DJ’s Background & Achievements 01:34 - Amsterdam Dance Event: Importance, Culture & Experience 04:13 - Early ADE Memories & Social Networking in the Music Scene 06:15 - The Role of Spontaneity: Meetings, Dance Floors, and Artist Connections 09:14 - Preparing for Gigs: Discovering and Categorizing New Music 11:49 - Social Media’s Impact on the DJ Scene & Artist Authenticity 17:46 - The Loss of Innocence: Social Media, Crowds, and Club Culture 23:01 - Offline Lifestyle: Benny Rodriguez on Not Having a Smartphone 25:35 - Organizing Music: Genres, Playlists, and DJ Methods 26:54 - Influences & Beginnings: DJ Career Origins in Record Shops 34:23 - The Record Shop Era: Stories, Lessons & Scene Development 36:07 - Advice for the Next Generation of DJs & Artists 39:50 - Benny Rodriguez’s Favorite Amsterdam Clubs

In this Inside Amsterdam edition of Loud & Unfiltered, we sit down with Nilz and Jordi Pronk, the brothers behind PIV Records - one of the most respected names in house music. Celebrating ten years of PIV, the pair open up about how a small soulful-house night in Amsterdam became an international movement shaping modern underground club culture. From wild ADE pop-ups on trains and rooftops to their residency at Cova Santa Ibiza, they reveal how community, family energy and a love of quality house have driven their success. They discuss balancing art and business, working with legends like Kerri Chandler, the roots of Amsterdam’s house scene, and why they call their ethos “Underground for the masses.” What You’ll Learn:  How PIV Records grew from a local club night into a global brand The origin of the Underground for the Masses philosophy Why ADE remains the world’s most important meeting ground for house culture How PIV built an international following across Ibiza, LA and Miami The importance of community, collaboration and staying authentic Lessons from working with Kerri Chandler and other house pioneers How Nilz and Jordi balance creativity, family and business growth Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments:  0:00 Introduction & Early Inspiration for PIV Brief: Founders discuss how PIV started, inspiration from house music, and early DJ experiences. 0:36 Meet the PIV Founders – Friendship and Amsterdam House Journey Brief: Hosts and guests introduce themselves, share their long-standing history and the beginnings of PIV in the Amsterdam music scene. 02:12 What ADE Means to DJs & PIV’s Event Week Activities Brief: Significance of Amsterdam Dance Event, the special nature of the week for DJs, and highlights from recent PIV events. 03:45 Prioritising Quality House Music – PIV’s Philosophy and Evolving Sound Brief: Why PIV focuses on quality and variety in house music, embracing sub-genres and staying grounded in their origins. 05:00 Organising Unique Music Experiences: Train Parties, Loft Sessions & More Brief: Creative PIV event concepts like the train party, rooftop sessions, and how they innovate beyond typical club nights. 07:09 PIV’s Growth: Building a Label, Family, and Community Brief: Stories of label growth, working as brothers, team expansion, and creating an inclusive, positive community atmosphere. 10:00 Building an International Brand and Audience for PIV Brief: How PIV’s sound and shows spread internationally, the impact in America, and collaborating with other music organisations worldwide. 11:40 Artist Selection and A&R: The PIV Approach Brief: Criteria for signing artists, fostering synergy, supporting talent, and maintaining label standards. 14:00 Iconic Parties and Memorable Moments Brief: Recounting favorite and most legendary PIV parties, milestones, and showcase stories. 18:14 Ibiza Residency and Integrating PIV’s Unique Sound Brief: Discussion of PIV’s multi-year residency at Cova Santa in Ibiza, programming, and venue adaptation. 20:02 Personal DJ Journeys – From Football Dreams to International Gigs Brief: Founders share personal life stories and their transition from sports to music careers. 24:46 Breaking Out Internationally – From Local Gigs to Global Recognition Brief: Discussion of key releases, showcases abroad, and what launched PIV on the international stage. 26:34 The Value of Authenticity, Longevity & Influence Brief: Reflections on staying true to one’s sound, achieving career longevity, and influencing global listeners. 29:12 Social Media, Branding & Community Building Strategies Brief: How PIV used Twitch, social media, and innovative promotion to grow their brand and stay connected. 30:47 PIV’s Future: Expansion, New Sounds, Global Opportunities Brief: Plans for new shows, exploring new regions, supporting both legendary and emerging artists. 36:09 Challenges in Promoting – Balancing Legacy, Talent, and Financial Realities Brief: Honest look at balancing bookings, ticket sales, supporting legends, and business realities in music promotion. 40:00 Adapting The PIV Sound: Hybrid DJ Sets and Musical Diversity Brief: How PIV adapts for different crowds and events, evolving their label and exploring sub-genres while staying true to their core values. 42:08 Family, Teamwork & The Motto for PIV’s Next Decade Brief: Reflections on sibling partnership, brand values, and the guiding principles for the future: “Underground for the Masses, Roots Over Hype.”

In this episode of Loud & Unfiltered, we sits down with Joe Gordon, founder of Lab 54, the UK’s biggest pop-up party brand redefining nightlife across London and beyond. From viral Leeds house parties to secret events for Charlotte de Witte, Ministry of Sound, and Greggs, Joe reveals how Lab 54 became a global movement built entirely on community, creativity, and chaos (of the best kind). He shares the inside story of Lab 54’s rise from DIY beginnings to international tours in LA, Amsterdam, and Australia, throwing parties on Eurostar trains, and hosting pop-ups in car parks, bakeries, and mansions. Joe and Alex also break down the infamous “Ministry of Sound break-in” and why community is everything when building a brand that thrives on connection and trust. This is a masterclass in grassroots brand building, audience loyalty, and staying disruptive in a saturated industry. What You’ll Hear:  How Lab 54 went from viral house parties to global pop-up brand The truth behind the Ministry of Sound break-in stunt Why community is the most powerful asset in events and branding Lessons in growing an authentic brand without investors How to expand internationally while staying connected to your roots The evolution of pop-up culture and its future in global nightlife Why the best parties happen anywhere but a club Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments:  0:00 – The Ministry of Sound break-in story 02:00 – How Lab 54 started as a viral Leeds house party 04:30 – Meeting Alex Jukes in Ibiza and early collaborations 06:50 – The rise of pop-up parties in London and beyond 09:10 – What makes a great pop-up event (and what kills them) 11:40 – Charlotte de Witte street party – 2000 people overnight 13:50 – Building community through Discord, SMS & loyalty 15:40 – Selling 12,000+ tickets with no lineup announced 18:00 – The importance of intimacy and connection in nightlife 21:30 – Throwing a party on the Eurostar 25:00 – Expanding to Australia, LA, Amsterdam & beyond 30:00 – The Vegas and Toronto hotel room parties 31:30 – Behind the scenes of the Ministry of Sound stunt 36:00 – Why Lab 54’s community makes the brand unstoppable 38:30 – The future of pop-up culture and new innovations 40:00 – What’s next for Lab 54: records, offices & festivals  

In this Inside London edition of Loud & Unfiltered, Alex Jukes sits down with Jules Cromwell - one of the most respected figures in the UK music and media industry. From Top of the Pops to nearly two decades at Mixmag, and now Global Commercial Director at Clash, Jules shares unfiltered insights into how London shaped global club culture and why the city’s grassroots creativity still matters. She talks about building her career in media, working with global brands like Diageo and Volvo, the creation of the Mixmag Lab, and the wild, unrepeatable moments that defined an era. Jules also discusses founding Stoho House, a charity club night raising thousands for local causes, and reflects on how the industry can continue to nurture community, inclusivity, and connection through dance music. What You’ll Learn How Jules broke into music media via Top of the Pops The evolution of Mixmag and the rise of global dance culture Behind the scenes of The Mixmag Lab and legendary office raves How brand partnerships reshaped the music business The story of Stoho House and giving back to London’s grassroots venues Why networking, creativity and community still drive the scene today Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments: 0:00 – Welcome to Loud & Unfiltered: Inside London Series 02:00 – How Jules landed her first job at Top of the Pops 04:50 – Breaking into Mixmag and the early 2000s media boom 07:30 – The evolution of Mixmag and the birth of The Lab 11:20 – The Vegas years and rise of branded dance culture 13:50 – Founding Stoho House and raising £30k for charity 16:40 – The power of community and DIY club nights 20:10 – How London’s club scene changed post-Covid 25:00 – London venues that shaped club culture 28:00 – Networking, blagging, and the art of the hustle 32:00 – The future of Clash and global music media 35:20 – Final thoughts: keeping London creative and connected

In this deep-dive episode of Loud & Unfiltered, we sit down with Mr C – pioneer of British house music, front-man of The Shamen and co-founder of the iconic London club The End. From pirate-radio beginnings and the first Acid House raves to shaping one of the world’s most influential nightclubs, Mr C tells the unfiltered story of how London became the beating heart of underground music. He shares rare stories of Camden Palace, Clink Street, the birth of rave culture, and how The End set a new global standard for sound, inclusivity and community. Mr C also breaks down how club culture lost its way, what today’s promoters are getting wrong, and why supporting the underground is vital to keep London’s creative DNA alive. What You’ll Hear: The untold origins of London’s Acid House movement (1985–1990) How Mr C and The Shamen took underground sounds to the UK Top 5 The visionary design and ethos behind The End Club (1995–2009) Why the early 90s were the turning point for rave culture Lessons for today’s promoters on staying credible and building authentic communities How London’s underground scene is reinventing itself for a new generation Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments: 0:00 – Introduction & Welcome to Loud & Unfiltered London Series 03:00 – How Mr C discovered house music and became a DJ 08:40 – The birth of Acid House and London’s first raves 13:00 – Joining The Shamen and creating ‘Move Any Mountain’ 24:30 – The story behind The End Club and its cultural impact 33:30 – How The End redefined London nightlife 37:00 – Mr C’s favourite ever party & memories from The End 40:00 – SuperFreak label and evolution of his sound 44:00 – The current state of London club culture 48:00 – Advice to young promoters and club owners 52:30 – Why London will always be the music capital of the world

The Ibiza 2025 season delivered everything - new clubs, viral moments, no-phone parties and a fierce fight for attention. In this final episode of Loud&Unfiltered: Inside Ibiza, hosts Alex Jukes and Grego O’Halloran sit down to unpack it all - from the rebirth of UNVRS to Pacha’s dominance, the Final Boss phenomenon, and what these shifts mean for the future of the island’s nightlife. They look back at standout moments from the season, iconic guests like Danny Whittle, Andy McKay, Nick Yates, Aoife McGuinness, and  Kerol Kollom, and the unfiltered realities of how Ibiza keeps evolving. Expect insider analysis, unfiltered takes, and genuine gratitude for a summer that’s rewritten the rulebook on what club culture means in 2025. What You’ll Hear: The rebirth of Universe Ibiza – what it means for the island How Pacha stayed on top despite fierce competition The rise of young UK talent: Max Dean, Joshwa, and the new tech-house wave No-phones culture and how it’s reshaping DC10, Solid Grooves & 528 Ibiza Why Amnesia faces both challenges and opportunities ahead The global buzz around Final Boss – how a viral moment brought fun back to Ibiza Why Ibiza remains the Champions League of clubbing Predictions for 2026 and how artist-led brands are changing the landscape Whether you’re a DJ, promoter, festival organiser, or Ibiza nightlife fan, this wrap-up gives you an honest look at the biggest shifts shaping the scene. Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/   Key Moments:  0:00 – Welcome to the Ibiza 2025 Season Wrap-Up 01:12 – Loud&Unfiltered Season One highlights and lessons learned 03:10 – Universe Ibiza: the biggest new player on the island 05:00 – How Universe reshaped Ibiza’s nightlife and competition 06:44 – Pacha’s dominance and Marco Carola’s standout season 08:27 – Amnesia Ibiza: rebuilding residencies and refinding identity 10:02 – DC10 and Solid Grooves: inside the no-phones revolution 12:10 – 528 Ibiza and the return of true underground energy 13:45 – Final Boss: the viral Ibiza moment of the summer 15:20 – Why Final Boss changed the vibe of the island 17:05 – The rise of new UK talent: Max Dean, Joshwa, and Cloonee 18:52 – How artist-led brands are changing the game 20:10 – Hï Ibiza and Calvin Harris: commercial success vs underground authenticity 22:00 – Ibiza’s balance between VIP culture and dancefloor connection 23:35 – Smaller venues like Pikes, Cova Santa & Akasha bringing back intimacy 25:12 – Predictions for Ibiza 2026: who’s moving where next? 27:45 – Ibiza remains the Champions League of clubbing 29:10 – Gratitude to guests and the Loud&Unfiltered community 30:25 – Ibiza 2026 plans

From Café Mambo to Defected to becoming a driving force at Caprices Festival, Kerol Kollom has lived and breathed the global dance music industry. In this conversation, she chats to Alex Jukes and Grego O’Halloran on how she broke into Ibiza at 21, built trust with DJs and promoters, managed artist logistics at world-class clubs and festivals, and eventually became a respected booker and marketer. You will hear:  Breaking into Ibiza’s nightlife via Café Mambo Artist liaison lessons from hosting the world’s top DJs Working at Defected, Amnesia, Space, Glitterbox and Zoo Project Logistics nightmares at Caprices Festival – helicopters, snowstorms & 100+ artists Transitioning from logistics to marketing and bookings Supporting rising DJs and building diverse line-ups How Berlin, Bucharest and Barcelona shaped her music taste and networks The reality of stress, responsibility and recovery in nightlife Ibiza clubbing culture then vs now: authenticity, VIP trends, and dancefloor energy Why Cocoon at Amnesia and underground characters keep Ibiza’s spirit alive Whether you’re a DJ, promoter, festival organiser, creative entrepreneur or Ibiza fan, this episode gives you the unfiltered truth about what it takes to survive and thrive in music, events and nightlife. Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments:  0:00 – Welcome Kerol Kollom to Loud&Unfiltered  02:00 – Kerol’s first trip to Ibiza and Café Mambo hustle 05:00 – Landing the job and meeting superstar DJs 08:00 – Life as an Ibiza artist liaison and hostess 12:00 – From Ibiza summers to studying festival & event management 15:00 – Working with Defected, Glitterbox, Amnesia and Space 20:00 – Breaking down logistics: riders, flights, itineraries and pressure 24:00 – Helicopters, gondolas and Caprices Festival challenges 28:00 – From logistics to marketing and bookings at Caprices 33:00 – Building diverse line-ups and supporting new DJs 36:00 – Ibiza nightlife then vs now: VIP culture vs dancefloor energy 40:00 – Berlin, Bucharest and Barcelona influence on sound and bookings 43:00 – Breakthrough artists to watch: Ogazon and Sally C 46:00 – Kerol’s favourite Ibiza moments and Cocoon at Amnesia 49:00 – Secret Ibiza spots and finding balance away from the clubs

What does it take to break into Ibiza’s world-famous nightlife scene as a dancer - and then flip that into running your own creative agency? In this episode of Loud&Unfiltered, we sit down with Aoife Cleary, founder of Another Dimension, to explore the untold story of Ibiza’s dancers, performers and producers. Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Aoife shares her journey from ballet training in Dublin to dancing at Space, Amnesia, Privilege, and Pacha, before stepping up to manage productions and eventually launching her own agency working with brands like Ministry of Sound, Ice Cream, and Ibiza Rocks. In this episode, you will hear about: Breaking into Ibiza’s dance industry and navigating auditions Life behind the scenes at superclubs like Space and Amnesia Building trust and relationships with promoters and venues The evolution of dancer pay, conditions, and opportunities on the island Running Another Dimension and producing events for major international brands Secret villa parties, exclusive afters, and high-end private events Ibiza’s changing landscape: oversaturation, VIP culture, and the rise of venues like Universe Why production, performance and creativity are as vital as the music itself Aoife also opens up about falling in love with Ibiza, the challenges of moving from performer to business owner, and her advice for young dancers trying to break into the island’s competitive scene. Whether you’re a DJ, promoter, festival organiser, creative entrepreneur, or simply a fan of Ibiza culture, this episode gives you a rare look into the people who bring the island’s parties to life. Key Moments:  0:00 – Alex Jukes and Grego O’Halloran welcome Aoife Cleary 01:20 – Aoife’s early dance background and first trips to Ibiza 02:40 – Arriving at 19: first season struggles & shot jobs 05:00 – Cracking the Ibiza audition and casting process 07:10 – Breaking language barriers as a non-Spanish dancer 09:30 – First big jobs at Space, SuperMartXé and Amnesia 14:45 – From dancer to managing parades and productions 17:00 – Ministry of Sound influence and launching Another Dimension agency 20:00 – Producing events, choreography and high-end villa parties 24:15 – Dancing for Carl Cox at Privilege – nerves and chaos 27:30 – How Ibiza production standards have evolved 29:15 – The rise of secret villa parties & afters 30:00 – Ibiza oversaturation, VIP culture and shorter tourist stays 33:20 – Grassroots parties vs superclubs – winners and losers 37:10 – The future of Ibiza clubbing and dancefloors 39:20 – Favourite clubs, parties and DJs this season 41:10 – Advice for dancers who want to work in Ibiza 44:20 – Why dancers are the forgotten part of Ibiza nightlife

Step inside the history of Ibiza’s electronic music scene with Danny Whittle - the legendary promoter behind some of the island’s most iconic nights. From his early days at Renaissance and Ministry of Sound, to creating We Love… Sundays at Space, shaping Pacha into a global lifestyle brand, and co-founding the International Music Summit (IMS), Danny has been at the centre of dance music’s evolution for three decades. In this episode, Danny opens up about: The story behind We Love… and 22-hour parties at Space Ibiza How he transformed Pacha into a global brand with franchises worldwide Working with Swedish House Mafia, David Guetta, Luciano and other superstar DJs The art of promotion, marketing stunts and building residencies The birth and growth of IMS, and why Ibiza remains the heartbeat of the global scene The rise of new venues like Hï Ibiza and Ushuaïa, and their impact on the island Predictions for Ibiza’s future clubbing landscape and the next generation of artists Key Topics Covered: Ibiza nightlife evolution from the 90s to today The making of Pacha’s global identity DJ-led residencies vs. brand-led nights Marketing creativity in club culture International Music Summit origins The influence of Ibiza on global clubbing New challenges and opportunities for promoters Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments:  0:00 Welcome back to Ibiza and new season plans 03:00 Introducing Danny Whittle - Pacha, Space & IMS 05:30 The creation of We Love… Sundays at Space 09:30 Iconic residencies and marketing innovation 15:00 Pacha as a lifestyle brand and global expansion 20:00 Working with DJs from David Guetta to Luciano 27:00 Inside the Swedish House Mafia residency 32:00 Founding the International Music Summit (IMS) 38:00 The rise of Hï Ibiza and Ushuaïa 47:00 Hidden gems and the real Ibiza beyond VIP culture 52:00 Why Ibiza remains the launchpad for global dance music 57:00 Predictions for next season and the island’s future