Lunch With Norm - The eCommerce & Amazon FBA Podcast

Trump’s new tariffs are crushing seller margins and confusing even the most advanced Amazon operators. But while most sellers are panicking, smart brands are pivoting. In this episode, Norm Farrar is joined by Dan Ashburn, co-founder of Titan Network and operator of $100M+ in Amazon brands, to break down exactly what sellers need to do in the short and long term to navigate tariffs, protect their cash flow, and gain market share while others retreat. This is your full game plan to survive — and thrive — through the chaos. _________________________________ This episode is sponsored by Levanta: Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork. 🚨 Get My Shift Calculation → HERE _________________________________ 🔑 What You’ll Learn - The real impact of 125–245% tariffs (and who’s hit hardest) - Short-term inventory strategies to buy time - Why your supplier is your most powerful ally - The 4D chess of pricing, brand value, and inventory - Long-term mitigation strategies - How to negotiate better payment terms and reduce COGS   Tools Dan’s team uses to stay ahead  🧠 Guest: Dan Ashburn Co-founder of Titan Network Operator of 100M+ in Amazon brands China Magic lead + margin strategy specialist 🔗 Useful Links 💼 https://www.titannetwork.com 🎓 Cash Flow for Sellers Training: cashflowforsellers.com ✈️ China Magic Trips: https://www.chinamagictrip.com 🧹 Review Removal Tool: https://tracefuse.ai 🗞 Newsletter: https://lwn.news   🕒 Timestamps (Chapters) 00:00 – Intro & Dan Ashburn Joins 04:00 – What Are Tariffs & Why They Matter 08:00 – The Seller Panic Explained 12:00 – 3-Step Response Plan: Observe, Analyze, Respond 16:00 – Tariff Breakdown: How We Hit 245% 20:00 – The Inventory Game: Why It’s Key to Survive 24:00 – Pricing Strategy & Brand Perception 28:00 – Using “Made in USA” Positioning Without Breaking Rules 32:00 – Supplier Relationships as Your #1 Asset 36:00 – Financing & Warehousing Short-Term Plays 40:00 – DDP Shipping: Pros, Cons & Risks 44:00 – Why Negotiating in Person Works Best 48:00 – Cash Flow Tactics + Supplier Terms 52:00 – Mistakes to Avoid During Tariff Panic 56:00 – Long-Term Mitigation Plans (First Sale, FTZs, etc.) 1:00:00 – China +1 Strategy & Sourcing Risks 1:04:00 – Final Tips & Tools to Navigate Tariff Chaos

Most brands obsess over acquiring new customers... But what if the real money — and sustainable growth — is hiding in the customers you already have? 🚨 Get Levanta's Affiliate Ad Shift Calculator - HERE In this episode of Lunch With Norm, Norm Farrar sits down with Dan Jordan, Director of Strategy at Social Lite and CRO coach at Merchant Mastery, to dive deep into retention marketing, subscription growth, and AI-powered automation. Dan has helped hundreds of Shopify and DTC brands scale through better customer retention, smarter email flows, and real-time data-driven decisions. If you’re scaling a Shopify brand, running a subscription box, or just tired of bleeding cash on Facebook ads with no LTV — this episode will show you exactly how to build systems that retain, convert, and grow. _________________________________ This episode is sponsored by Levanta: Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork. 🚨 Get My Shift Calculation → HERE _________________________________ What You’ll Learn: - Why retention acquisition is for long-term growth - The truth about "Subscribe & Save" (and why it’s not a real strategy) - Dan’s “Subscribability Framework” to boost LTV and reduce churn - How to engineer offers that keep customers buying month after month - Real examples of brands going from $500/month → $150K/month - AI-powered automation using Make.com & n8n - How to build feedback loops through post-purchase flows and surveys - Critical metrics to track: churn, time to reorder, reactivation success & more Timestamps 00:00 – Why Retention Beats Acquisition 03:10 – The #1 Mistake Most eCom Brands Make 04:58 – Retention Isn’t a Loyalty Program 07:11 – What Is the Subscribability Framework? 09:45 – Why ‘Subscribe & Save’ Fails 14:02 – Personalization Over Repetition 18:54 – Automation Isn’t Hard Anymore 20:30 – AI-Generated Emails That Sound Like You 22:46 – "Show Up Like a Friend, Not a Brand" 24:17 – Who Should Not Use Subscription Models? 28:41 – BoxyCharm’s $500M Exit 33:48 – How to Collect Real Feedback from Your Customers 38:05 – The Metrics That Actually Predict Churn   Hosted by: Norm Farrar, “The Beard Guy” Newsletter: https://lwn.news Join the community: Facebook Group | WhatsApp | Subreddit Hashtags:  

Is TikTok Shop still worth it in 2024? Or is the ban just smoke and mirrors? In this episode of Lunch With Norm, Michelle Barnum Smith breaks down everything sellers need to know about growing on TikTok—from setting up your shop the right way to generating hundreds of videos without being the face of your brand. ➡️ Ready to grow your brand and sell more? Check out all the tools and resources we recommend at: https://www.lunchwithnorm.com/ This episode is a must-watch for any Amazon or DTC brand looking to tap into TikTok Shop’s explosive growth. Michelle covers the exact strategies that are working right now, including how to get your account approved, how to seed products to creators, and why content—not followers—is the key to scale. She also explains why most sellers fail in their first 90 days and how to avoid being one of them. Whether you’re just getting started or ready to go all in on TikTok, Michelle lays out the playbook. 🔍 What You'll Learn: - Why most brands are still ignoring TikTok Shop (and losing money) - How to scale content without being on camera - What the TikTok ban actually means (and why the platform’s still growing) - Real-world onboarding and setup advice that saves time and headaches Timestamps 00:00 Introduction to TikTok's Content Strategy 00:24 The Rise and Risks of TikTok Shop 02:20 Challenges Big Brands Face on TikTok 03:12 The Authenticity Factor 05:16 Opportunities for Small and Medium Businesses 08:52 Getting Started on TikTok 21:12 TikTok Shop vs. TikTok 22:48 Tips for Business Registration 26:38 Canadian Companies and TikTok Shop 28:45 TikTok Ban and Its Impact 34:51 Strategies for TikTok Shop Success 38:02 Content Creation for TikTok Shop 42:03 Conclusion and Final Thoughts ________________________________________________________ This episode is brought to you by Levanta: Amazon’s not broken—but your strategy might be. If your sales are stalling while ad costs climb, you're not alone. Top brands like HyperIce and Caraway are shifting their mix with performance-based affiliate marketing. With Levanta, you only pay when a sale happens—and you tap into over 10,000 vetted creators, publishers, and review sites driving external traffic that lifts your organic rank. They even built a free tool to show the calculated revenue lift you could see. Check it out at https://hubs.ly/Q03ghJk60 ________________________________________________________ This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance. 🚨 As a Lunch With Norm listener, your first two removals are FREE.   🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________________ Your Brand Here? – Contact k@Lunchlunchwithnorm.com for sponsorship opportunities

Launching a beauty brand sounds glamorous—until you hit the endless delays, huge upfront costs, and sourcing headaches. In this episode of Lunch With Norm, Adam Chuntz, co-founder of Blanka, shares how anyone from solo entrepreneurs to salons can launch a fully branded beauty line in minutes—without minimums or manufacturing nightmares. Norm and Adam dive into the revival of private label, why North American sourcing is back, and how smart founders are using white label platforms and instant Shopify integrations to build lean, fast-growing brands. They also cover why most people get branding completely wrong, how to price for profit, and what it really takes to stand out in a saturated market. 🔥 Join the Lunch with Norm Newsletter https://LWN.news  Get 15% off your first Sample Order with Blanka, using the code: LUNCHWITHNORM - https://blankabrand.com/  ________________________________________________________ This episode is brought to you by Levanta: If you're an Amazon seller, you already know—PPC costs are rising fast. But what if you could grow sales without increasing your ad spend? The team at Levanta put together a free guide that shows you how to get started, what networks to use, and how to find affiliates who actually perform. Grab the Free Guide - https://hubs.ly/Q03dyv6R0 ________________________________________________________ This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance. 🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________________ Timestamps 00:00 Introduction to Branding Beyond the Logo 02:21 The Evolution of Private Labeling 10:35 Custom Formulations 21:37 The Importance of Brand Development 23:53 Efficient Order Fulfillment Strategies 24:50 Leveraging Warehousing 29:39 Understanding Your Audience 34:34 Expanding Your Product Line 41:07 Final Thoughts

Amazon ads are getting more expensive, more competitive—and way more confusing. In this episode of Lunch With Norm, PPC strategist Elizabeth Greene breaks down what’s really happening inside Amazon’s ad console in 2024 and what you need to do to scale profitably in 2025. From catchall campaigns and B2B optimization to fractional DSP access and Amazon’s new AI tools, Elizabeth shares advanced strategies that are working now. She also explains why most sellers are mismanaging ad spend, how to evaluate performance across massive catalogs, and why the key to growth isn't more money—it’s smarter strategy. Whether you’re a beginner or running a complex multi-SKU operation, this episode is your crash course in Amazon advertising that actually works.   Want to know the EXACT ACoS to hit your profit goal? - https://junglr.com/growthbalanceequation/  🔥 Join the Lunch with Norm Newsletter https://LWN.news ________________________________________________________ This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance. 🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ______________________________________ Timestamps 00:00 Intro 02:34 Welcome Elizabeth 06:23 Scaling Strategies 10:31 Optimizing Ad Spend 17:04 Advice for New Amazon Sellers 19:58 Low Bid Strategies 21:33 Leveraging Auto Campaigns 23:28 Advertising Insights and Coaching 30:21 Optimizing PPC 34:18 Effective Bid and Keyword Management 36:32 Final Thoughts

In this episode of Lunch With Norm, supply chain expert Kerim Kfuri joins Norm to break down the hard truths about sourcing in 2025. From tariff pressures and supplier risk to AI-powered product development and nearshoring myths, Kerim delivers no-nonsense advice for Amazon sellers navigating the chaos of global trade. Learn why too much loyalty to your supplier can kill your business, how to negotiate better terms, and the real reason nearshoring might not save you. Plus, hear about how Alibaba is reshaping sourcing with AI. If you rely on imports, want better margins, or just want to survive the next supply chain shake-up, don’t miss this one. _______________________________________________ This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance. 🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________ Timestamps 00:00 Diversifying Your Supply Chain 02:44 Karem Kafu's Insights 05:54 Tariffs and Their Impact on Amazon Sellers 14:09 Mitigate Tariff Challenges 20:11 Supplier Relationships 28:56 Cost Cutting and Quality Control 34:46 Nearshoring 37:16 Leveraging AI 45:05 Shark Tank's Daymond John

Starting and scaling a business isn’t just about strategy—it’s a mental game. The pressure, setbacks, and isolation can break even the toughest entrepreneurs. In this episode of Lunch with Norm, Kevin Oldham, founder of DeFactory, joins Norm Farrar to discuss the real struggles of entrepreneurship, mental health, and building resilience. 🔥 Key Topics: - Why mental health challenges like anxiety, ADHD, and addiction affect so many entrepreneurs. - How to build resilience and manage stress in business. - The 75% rule: Why most entrepreneurs regret selling their business. - How to prepare for an exit strategy that won’t leave you lost. - The power of mastermind groups and support networks. Whether you're facing burnout, struggling with self-doubt, or planning an exit, this episode is filled with real talk and actionable advice on how to survive and thrive as an entrepreneur. 📩 How do you handle the stress of entrepreneurship? Drop your thoughts in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more insights on business, branding, and mental resilience. 🎯 Links & Resources Mentioned: Kevin Oldham’s Company – DeFactory: defactory.com Follow Kevin & Learn More: bethefilament.com Lunch with Norm Newsletter: LWN.news I encourage you to reach out to people in your lives to either seek support, offer support, or check in. If you or someone you know needs help, please do not hesitate to reach out to someone and ask for help. If that feels scary, you can call the mental health and suicide prevention hotline for support by dialing 988 ________________________________________________________ This episode is brought to you by TrueOps: Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%. 🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨 It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________ This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance. 🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________________ TIMESTAMPS 00:00 The Harsh Reality of Entrepreneurship 00:42 Introducing Kevin Oldham 02:42 Kevin's Journey and Mission 04:23 The Mental Health Struggles of Entrepreneurs 07:57 Coping Mechanisms and Support Systems 14:39 Identifying and Managing Mental Health Issues 22:51 Turning a Bad Day Around 23:43 Small Wins for Big Confidence 27:56 Lessons from Failure 34:05 Embracing AI and the Future 36:32 Avoiding Seller's Remorse

A weak hero image can ruin your conversion rates, increase ad costs, and make you invisible in search results. In this episode of Lunch with Norm, Norm Farrar chats with John Aspinall, Amazon creative expert and brand evangelist for PickFu, to break down how to optimize product images for maximum clicks and conversions.    Key topics include: - Why your hero image is the most important factor in click-through rates. - How to test and optimize images using PickFu & real customer feedback. - The biggest mistakes sellers make with product photography. - 3D renders vs. traditional photography—which one works best? - Insider hacks for budget-friendly product photoshoots (including the secret JCPenney trick). If you're an Amazon seller, eCommerce brand, or marketer struggling to stand out in search results, this episode is packed with actionable strategies to help you win the click and increase sales. 🎯 Links & Resources Mentioned: PickFu – Test Your Images: pickfu.com John Aspinall’s Agency – Go Aspi: goaspi.com   Thank you to our sponsors! ________________________________________________________ This episode is brought to you by TrueOps: Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%. 🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨 It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________ This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance. 🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________________ Timestamps 00:00 Introduction to Hero Images 01:06 The Importance of Packaging 04:37 Creating Compelling Images 06:11 Testing and Feedback 07:36 Avoiding Common Mistakes 09:17 Optimizing for Amazon's Algorithm 12:15 Real-World Examples and Tips 27:52 Clear Hero Images 28:35 Branding Strategies for Small Businesses 31:53 Affordable Photography Hacks 39:44 Maximizing Scroll-Stopping Power 44:47 Answering Audience Questions

Search engines are shifting, organic visibility is fading, and if you’re not evolving, you’re losing! In this episode of Lunch with Norm, Norm Farrar sits down with SEO expert Dan Kurtz to uncover the latest SEO and keyword strategies that Amazon sellers and eCommerce brands need to dominate the search results in 2024 and beyond. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ Thank you to our sponsors! ________________________________________________________ This episode is brought to you by TrueOps: Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%. 🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨 It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________ This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance. 🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ TIMESTAMPS 00:00 Introduction 01:09 Guest Introduction: Dan Kurtz 02:50 SEO Trends and Strategies 13:25 Press Releases and Backlinks 30:55 Commercial Break: Maximize Your Amazon Reimbursements 32:25 Using IFTTT for Content Distribution 35:19 Understanding Google Knowledge Panels 43:43 The Power of Google Business Profiles 48:52 SEO Tips for Amazon Sellers 50:18 Final Tips and Common Mistakes

In this episode of Lunch with Norm, Vanessa Hung breaks down how Amazon’s AI-powered Rufus and Cosmo are changing the game for sellers. She explains how AI is reshaping Amazon search rankings, product listings, and PPC advertising—and why traditional keyword strategies are becoming obsolete. Vanessa dives deep into how AI personalizes search results, how to optimize listings for Amazon’s new algorithm, and the biggest mistakes sellers must avoid to stay competitive. If you’re an Amazon seller, this episode is packed with must-know insights about the future of eCommerce, audience targeting, and AI-driven marketing strategies.  Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   Thank you to our sponsors! ________________________________________________________ This episode is brought to you by TrueOps: Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%. 🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨 It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________ This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance. 🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ Timestamps 00:00 Introduction 01:13 Guest Introduction: Vanessa 02:52 AI's Role in Amazon's Evolving Landscape 03:34 Understanding Rufus 06:35 The Shift in PPC and Audience Targeting 08:20 Personalized Shopping Experiences with AI 13:16 Optimizing Listings for AI and Rufus 24:45 Future Implications and Strategies for Sellers 30:24 Optimizing Your Amazon Listing 34:30 Introduction to Cosmo Technology 39:52 The Future of AI in Business 46:00 Creating Content with AI Tools 50:53 Conclusion and Final Thoughts

In this episode of Lunch with Norm, Mike Frekey joins Norm Farrar to break down the latest Amazon advertising strategies and how sellers can adapt to the platform's changing landscape. 🚨Free PPC audit 🚨 https://igppc.com/services/amazon-ppc-audit/ to any seller with over $10K in monthly ad spend From leveraging brand analytics to mastering PPC and understanding the impact of Amazon's new B2B placement modifiers, Mike shares actionable tips to help you maximize your ad spend while staying ahead of the competition. They also discuss the increasing dominance of ads over organic traffic, the power of keyword research, and strategies for balancing profitability with growth. If you’re serious about scaling your Amazon business in 2025, this is an episode you can’t afford to miss! Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ Thank you to our sponsors! ________________________________________________________ This episode is brought to you by TrueOps: Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%. 🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back.  It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________ This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance. 🚨 As a Lunch With Norm listener, your first two removals are FREE. Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ Timestamps 00:00 Introduction to Amazon's New Ad Placements 00:15 Current Trends in Sponsored Ads 00:24 The Decline of Organic Rankings 00:28 Winning with Brand Analytics 01:24 Guest Introduction: Mike Freckey 02:50 Deep Dive into Brand Analytics 04:02 Identifying Market Keywords 09:16 Using ChatGPT for Market Analysis 10:10 Interpreting Brand Analytics Data 17:18 Effective Sponsored Ad Strategies 21:43 The Impact of Ad Widgets 26:58 External Traffic and Amazon Attribution 33:10 Conclusion and Contact Information

In this episode of Lunch With Norm, Norm Farrar sits down with Deb Slaver to tackle one of the most critical challenges for Amazon sellers: avoiding costly compliance mistakes. Deb shares her insights on sourcing authentic products, navigating intellectual property (IP) pitfalls, and the steps every seller must take to protect their account from suspensions. They discuss real-world horror stories of counterfeit allegations, IP disputes, and packaging errors—and how these common missteps can bankrupt a business. Packed with actionable advice, this episode is a must-watch for anyone serious about staying compliant and thriving on Amazon.   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ Thank you to our sponsors! ________________________________________________________ This episode is brought to you by TrueOps: Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%. 🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨 It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________ This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance. 🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ Timestamps 00:00 The Costly Mistake: A Copyright Catastrophe 00:30 Navigating Amazon's Minefield: Policies and Compliance 01:05 Introducing Our Expert Guest: Deb Slaver 01:41 Sponsor Spotlight: Tracefuse 02:46 Deb Slaver Joins the Conversation 03:56 Ensuring Product Authenticity on Amazon 09:01 Handling Amazon Notifications and Compliance 18:01 Best Practices for Packaging and Record Keeping 25:56 TrueOps Reimbursement Benefits 26:33 Effective Complaint Handling Strategies 27:37 Addressing Customer Complaints 31:08 Understanding IP Protection 32:32 Importance of Patents and Trademarks 35:46 Challenges with IP and Amazon 44:53 Handling IP Complaints 46:58 Final Thoughts and Contact Information ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ THANK YOU TO OUR SPONSORS 🎉 TrueOps - https://app.trueops.com/sign-up?via=norm Tracefuse - https://tracefuse.ai/lunchwithnorm-newsletter/ AZ Rank - http://www.azrank.com/ Walmart Marketplace - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy StartUp Club - https://www.startup.club HONU Worldwide - https://www.honuworldwide.com ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 

In this episode of Lunch with Norm, Norm Farrar welcomes Shane Barker, founder of Trace Fuse, to discuss the art and science of managing and removing negative reviews on Amazon. Discover proven strategies to protect your star ratings and sales, while staying compliant with Amazon’s guidelines. Key topics include: - Why negative reviews aren’t always bad—and how to use them to improve your product. - The hidden impact of star rating drops on your BSR and PPC costs. - How to identify and handle non-compliant reviews with expert precision. - Shane’s top tips for maintaining a 4.3+ rating and avoiding sales decline.   Whether you’re a new or seasoned Amazon seller, this episode is packed with actionable insights to help you safeguard your reputation, boost conversions, and stay ahead of competitors. 📩 Have a review horror story or a question about removing reviews? Share in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert advice on eCommerce, branding, and marketing strategies. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ Thank you to our sponsors! ________________________________________________________ This episode is brought to you by TrueOps: Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%. 🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨 It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________ This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance. 🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ Timestamps 00:00 Introduction to Negative Reviews 00:33 Impact of Negative Reviews on Amazon Sales 01:27 Strategies for Q4 Success 02:11 Challenges in Removing Amazon Reviews 03:52 Understanding Amazon's Review Guidelines 05:37 Dealing with Unfair Reviews 15:12 Tips for Removing Negative Reviews 26:54 Performance-Based Review Removal 27:34 The Amazon Algorithm's Impact on Reviews 28:14 Negative Reviews and Their Consequences 29:22 Strategies for Managing Reviews 32:15 Buy Box Eligibility and Review Management 38:27 The Role of Vine Reviews 40:59 AI and Review Authenticity 42:59 Final Thoughts and Listener Questions

Your Website Is Costing You Thousands in Sales [Here's How to Fix It]. In this episode of Lunch with Norm, Norm Farrar sits down with Matthew Stafford, the CEO of Build Grow Scale, to uncover the secrets to optimizing your website and skyrocketing sales. Learn actionable, data-driven strategies that top eCommerce brands use to convert visitors into customers. Key topics include: - How to design a website that builds trust and boosts conversions. - Why removing clutter can improve navigation and customer experience. - The surprising power of negative reviews in driving sales. - Secrets to maximizing your revenue per user and average order value. Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   Links Mentioned: Learn More About Build Grow Scale: buildgrowscale.com This episode is brought to you by TrueOps: Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%. Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm   This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance. As a Lunch With Norm listener, your first two removals are FREE. Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.   Timestamps 00:00 Intro 00:06 The Importance of Trust and Navigation 00:20 Maximizing Search and Filters 01:09 Guest Introduction: Matthew Stafford 02:51 Matthew Stafford's Journey 06:07 Optimizing Your Website for Conversions 09:06 Effective Navigation and User Experience 24:08 The Power of Reviews 24:30 Handling Negative Reviews 25:32 The Importance of Interaction 28:13 Giveaway Announcement 29:48 Q4 Sales Strategies 31:36 Gift Cards vs. Discounts 32:32 Key Performance Metrics 40:40 Data-Driven Optimization

In this episode of Lunch with Norm, Norm Farrar and Kevin King dive into the game-changing trends, tools, and strategies Amazon sellers need to dominate in 2025. From leveraging AI innovations to optimizing your network at industry events, this episode is packed with actionable insights! Key topics include: - The rise of AI tools and how to use them to streamline operations. - The power of community at Amazon events and why networking matters. - Predictions for the future of eCommerce and the evolving Amazon landscape. - Whether you're a seasoned seller or just starting out, this episode will give you the edge you need to scale your business in the new year. Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy 📩 What’s your biggest challenge heading into 2025? Share in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more Amazon tips and strategies. This episode is brought to you by AMZ Rank: Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com Make sure to mention The Beard Guy sent you to unlock an exclusive discount!   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.  

🚀 Are Amazon Issues Holding You Back? Fix Them Fast! In this episode of Lunch with Norm, Norm Farrar sits down with John Cavendish, founder of Seller Candy, to uncover game-changing solutions for Amazon sellers. From resolving suspensions to tackling flat file errors and managing negative reviews, we’re diving deep into: - Proven strategies to fix Amazon suspensions in record time. - Handling product safety and IP violation issues effectively. - Managing flat file errors without losing your mind. - Learn how to stay ahead in 2025 with actionable insights and expert advice that will help you grow and scale your Amazon business while sidestepping common pitfalls. Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy 🎯 Don’t let small errors cost you big! Listen now to unlock the tips and tools you need for Amazon success in 2025. ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more episodes packed with marketing and eCommerce tips. Links Mentioned: Seller Candy Academy: sellercandy.academy Email John: john@sellercandy.com This episode is brought to you by AMZ Rank: Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com Make sure to mention The Beard Guy sent you to unlock an exclusive discount!   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode of Lunch with Norm, we dive into a critical topic that every private-label Amazon seller needs to prepare for: the potential impact of Trump tariffs as he takes office in January. Norm Farrar sits down with e-commerce expert Steve Simonson to unpack the risks, challenges, and strategies for navigating the turbulent waters ahead. This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by AMZ Rank: Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com Make sure to mention The Beard Guy sent you to unlock an exclusive discount!   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode of the Lunch With Norm Podcast, we dive deep into one of the most critical challenges Amazon sellers face: account health, reviews, and suspensions. Joining us is Joy Williams, a seasoned expert from Seller Basics, who shares invaluable insights on how to navigate Amazon’s ever-changing policies and protect your business from costly suspensions. Joy Williams is a renowned expert in Amazon compliance and account health. As part of Seller Basics, she has helped countless sellers recover from suspensions and build strong, sustainable businesses on Amazon. This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by AMZ Rank: Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com Make sure to mention The Beard Guy sent you to unlock an exclusive discount!   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

What if I told you that your biggest marketing strategy could be secretly sabotaging your organic sales? That's what were finding out today with Neil Robson from PPC Ninja. Our guest is a senior PPC Manager at PPC Ninja working with 7 figure to enterprise-level clients and developing new strategies at the agency. He’s from Edmonton and an ex-Amazon seller, with 3 years of selling experience in Canada and the US markets. He loves everything to do with marketing and data analytics. He even uses data analytics skills in the world of competitive BBQ and compete in the Kansas City BBQ Association.   Neil Robson's TACoS Calculator   This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by AMZ Rank: Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com Make sure to mention The Beard Guy sent you to unlock an exclusive discount!   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

As a marketing expert with over 15 years of experience, Andrew has worked in just about every role within the marketing world. Working for both agencies and in-house brands, he experienced firsthand the successes and opportunities of working toward results. Frustrated with trying to get separate agencies, departments, and people to try to work together - as he likes to phrase it, “herding cats” - Andrew founded BlueTuskr. He intended to bring a sense of unity to brands by developing an internal team that works together toward one common goal: results. This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by AMZ Rank: Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com Make sure to mention The Beard Guy sent you to unlock an exclusive discount!   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.