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Marketing Made Simple

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Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!
171 Episodes
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If you’ve done any kind of sales or marketing, you know that handling customer objections is a huge part of the job. Unfortunately, most companies have a hard time overcoming objections and helping customers see the value they have to offer. The result? They become sales-ey and lose sight of the goal: serving their customers.   In today’s episode, J.J. and April sit down with StoryBrand Certified Guide, Angie Schultz, as she shares her experience using the StoryBrand framework in her own business and in the businesses of her clients. You’ll learn how to handle objections with empathy and clarity (the StoryBrand way!) so you never lose sight of truly serving people. If you want to go from selling to serving in the way you handle objections, this episode is for you! Listen now.   Contact StoryBrand Certified Guide Angie Schultz directly at MarketingMadeSimple.com/Angie-Schultz.   --   Needing to clarify your message so more customers engage? Register for our upcoming StoryBrand Marketing Workshop July 23-24, 2024 at StoryBrand.com/Workshop. In this virtual workshop you will learn directly from Donald Miller and Dr. J.J. Peterson how to create a clear message and walk away with a 5-part marketing plan to help boost revenue and grow your business. Register now at StoryBrand.com/Workshop.   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
Is your business hitting roadblocks with international marketing? Cultural differences, language barriers, and varying consumer behaviors can pose big challenges for any brand. Marketers often find themselves at a loss, struggling to adapt their messaging and strategies to resonate with diverse audiences. This usually leads to underperforming campaigns and missed opportunities to connect with broader audiences. In these cases, a brand needs a universal and flexible framework that accommodates different cultural contexts.   In this week’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins dig into the intricacies of international marketing with special guest Daan Schmidt, head of StoryBrand Netherlands. Daan shares his experiences and insights on using the StoryBrand framework in different cultural settings. You’ll learn actionable tips on how to adapt your marketing strategies for various audiences while keeping your message clear and effective. Tune in and get strategic advice that will help expand your reach and connect with customers across the globe!   For more details on StoryBrand Netherlands, go to StoryBrand.nl.   --   Needing to clarify your message so more customers engage? Register for our upcoming StoryBrand Marketing Workshop July 23-24, 2024 at StoryBrand.com/Workshop. In this virtual workshop you will learn directly from Donald Miller and Dr. J.J. Peterson how to create a clear message and walk away with a 5-part marketing plan to help boost revenue and grow your business. Register now at StoryBrand.com/Workshop.   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
Why does talking about your business sometimes feel like explaining rocket science to a 5-year-old? If your message is drowning in technical terms or marketing speak, you might just be alienating your audience instead of drawing them in. Countless businesses find themselves tangled in jargon that might impress a fellow expert but leaves potential customers scratching their heads. Cutting through this complexity and speaking directly to your audience’s needs can be the game-changer your business is looking for. But how exactly do you do that?   In this week’s episode, hosts Dr. JJ Peterson and April Sunshine Hawkins chat with Curt Stockwell, a StoryBrand Certified Guide and the owner of Well Dressed Walrus, a marketing agency based in Spokane, Washington. They dive into the magic of the one-liner, a succinct formula that neatly packages your customer’s problem, your solution, and the benefits they can expect. You’ll learn how to simplify your message in a way that puts your customer right at the heart of your story. Listen in and find out how to craft a one-liner that will transform your marketing efforts, making them more understandable and engaging for everyone!   Contact StoryBrand Certified guide Curt Stockwell directly at MarketingMadeSimple.com/Curt-Stockwell.   --   Needing to clarify your message so more customers engage? Register for our upcoming StoryBrand Marketing Workshop July 23-24, 2024 at StoryBrand.com/Workshop. In this virtual workshop you will learn directly from Donald Miller and Dr. J.J. Peterson how to create a clear message and walk away with a 5-part marketing plan to help boost revenue and grow your business. Register now at StoryBrand.com/Workshop.   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
Most people wouldn't accept a marriage proposal on the first date. They want to get to know the person before making a commitment. In the same way, customers don't like it when a business quickly tries to sell something right after meeting them. And when customers recoil from a hasty sales pitch, the business loses an opportunity they may never get back. So when is the right time to make a sales pitch so that your customers feel comfortable and keep coming back?   In today’s episode, J.J. and April talk with special guest Mehrab Reza, a StoryBrand Certified Guide and the owner of Adlantica Agency. Mehrab answers the question: “What is one thing you’ve learned that has changed the way you do marketing?“ He shares his expertise on how to approach people in a way that truly invites the customer into a relationship. Listen in and learn strategies that will earn your customers’ loyalty for the long-haul and make them repeat buyers!   Contact StoryBrand Certified Agency owner Mehrab Reza directly at MarketingMadeSimple.com/Adlantica.   --   Needing to clarify your message so more customers engage? Register for our upcoming StoryBrand Marketing Workshop July 23-24, 2024 at StoryBrand.com/Workshop. In this virtual workshop you will learn directly from Donald Miller and Dr. J.J. Peterson how to create a clear message and walk away with a 5-part marketing plan to help boost revenue and grow your business. Register now at StoryBrand.com/Workshop.   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before Friday, May 24th for our upcoming training in July at StoryBrand.com/ApplyNow.   --   In most businesses, there’s a major disconnect between the sales and marketing teams—and this is a problem. Why? Because the sales team is out on the front lines every day, hearing about the desires, objections, and concerns of potential buyers. And when there's no communication between the sales team, who knows what the customers want, and the marketing team, who tries to get the customers' attention, it can result in weak marketing efforts and underwhelming revenue. So how can you close this gap between sales and marketing to create stronger, more successful marketing strategies?   In this week’s episode, Schell Gower, a StoryBrand Certified Guide and fractional CMO with over 20 years of experience in sales and marketing, joins hosts Dr. J.J. Peterson and April Sunshine Hawkins. Schell explores how to get sales and marketing teams talking effectively. You’ll learn how fluid communication not only closes the gap between marketing's assumptions and sales' real experiences but also greatly improves marketing results. Listen in and get practical tips to make sure these two key areas are working together to drive growth.   Contact StoryBrand Certified Guide Josh Cantrell directly at MarketingMadeSimple.com/Schell-Gower.   --   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
Everyone procrastinates. It’s a thing. These days, people have more and more tasks to accomplish, while the days seem to get shorter and shorter—so putting things off is a natural end result. But delayed action often leads to inaction. And when your customers keep delaying the decision to purchase your product—sometimes indefinitely—it costs you money. So what can we do to light a fire under the leads who are dragging their feet?   In this episode of Marketing Made Simple, J.J. and April are chatting with special guest Josh Cantrell, a StoryBrand Certified Guide and a B2B marketing pro. Josh answers the question: “What is one thing you’ve learned that has changed the way you do marketing?“ He reveals the importance of creating a sense of urgency in marketing, how to make your customers more responsive, and the direct response strategies that can do just that. Listen in and discover how to inspire procrastinating customers to finally take action!   Contact StoryBrand Certified Guide Josh Cantrell directly at MarketingMadeSimple.com/Josh-Cantrell.   --   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand  
Can one viral moment make your business an overnight sensation? Many business owners are on a chase. They're looking for that single big marketing hit that'll make their brand instantly famous. They throw everything into one campaign, hoping it'll go viral and bring in loads of customers. But more often than not, this just ends up in disappointment. They're missing out on a key business truth: real, lasting success comes from regular effort and really connecting with people over time, not just one lucky shot.    In today’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins bring in special guest Alex Lau to offer up a fresh perspective on achieving long-term success in marketing. Alex, who owns a StoryBrand Certified Agency in Australia, provides a compelling argument for the power of consistent action and small, strategic improvements. He shares how these practices lead to significant progress over time. You’ll discover why shifting focus from quick fixes to reliable, methodical marketing efforts will resonate more with audiences and produce lasting results. Listen in and learn key marketing mindsets and tactics for sustainable growth!   Contact StoryBrand Certified Guide Alex Lau directly at MarketingMadeSimple.com/seesharp.   Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode where J.J. and April coach you through so you're finally unstuck. Just call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. We can't wait to hear from you!   --   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand    
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING MAY 7 & 8, 2024:  StoryBrand.com/Workshop   --   In marketing, there’s always a story to tell. But many business owners forget that it's not their story they should be telling. It's the story of their customer. And when they forget that, it can cause a revenue-draining disconnect and a lack of trust. Instead, it’s critical to address the needs and problems of the customer. So what’s the best way for businesses to shift their focus to a more customer-centric marketing message?    In today’s episode, J.J. and April are joined by Lisa McGuire, a 7-year StoryBrand Certified Guide and marketing expert. Lisa answers the question: “What is one thing you’ve learned that has changed the way you do marketing?“ She explains what role the company should take in the message’s story, and why the customer must always be positioned as the hero. Tune in and discover the importance of empathy and authority in building trust with customers, and how to balance these elements to effectively connect and establish trust.   Contact StoryBrand Certified Guide Lisa McGuire directly at MarketingMadeSimple.com/lisamcguire.   Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode where J.J. and April coach you through so you're finally unstuck. Just call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. We can't wait to hear from you!   --   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode where J.J. and April coach you through so you're finally unstuck. Just call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. We can't wait to hear from you!   --   Everyone loves a well-designed website. The aesthetic of the right visual effects, colors, and layout can draw the viewer in at first glance. But what happens when the substance of the site falls short? Too many business owners jump the gun and prioritize their website design over the story they’re trying to tell. They jump head-first into what they’re most excited about, without learning how to build the elements of their message in the right order.   In today’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins talk with Kris Jones, a StoryBrand Certified Guide with 20 years of marketing experience. Kris takes the hot seat to answer the question: “What’s one big realization that has changed the way you do marketing?” She reveals the a-ha discovery that shifted her approach—and the significant impact this shift had on her clients’ success. Tune in and discover the importance of intentionality in marketing, and how strategy can make all the difference!   Contact StoryBrand Certified Guide Kris Jones directly at MarketingMadeSimple.com/Kris-Jones.   --   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand      
Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode where J.J. and April coach you through so you're finally unstuck. Just call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. We can't wait to hear from you!   --   It’s no secret: so many people are exhausted and overwhelmed these days. So they have to make choices about where they’re putting their attention. Now, think about your brand’s messaging. How are you reaching out? What story are you telling? If people don’t feel like you understand them or care about them, they likely won’t give you any of their precious time. So how can you show them you care and you “get it,” so they will want to hear what you have to say?   In this week’s episode, J.J. and April ask special guest Daniel Bussius the question: “What is something you’ve seen and learned in your marketing career that you know to be true?” Daniel is a StoryBrand Certified Guide and owner of Built By Love, an award-winning digital marketing agency. He reveals the one truth that has remained constant over his 25+ years of experience, regardless of the industry, the size of the business, or what marketing strategies they use. You’ll also walk away with two expert tips that will give your marketing message the greatest impact. Listen in and learn the secrets to cutting through the busy-ness and overwhelm to make sure your customers receive the message they need to hear!   Contact StoryBrand Certified Guide Daniel Bussius directly at MarketingMadeSimple.com/built-by-love.   --   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode where J.J. and April coach you through so you're finally unstuck. Just call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. We can't wait to hear from you!   --   Building a database of warm prospects takes time and dedication. So many times, businesses miss the mark and fail to spot an opportunity that is right in front of them—leaving money on the table. When we have a potential customer’s attention but they’re not yet ready to buy, we want to be sure to keep that communication line open and find a way to follow up. But how do we do that?    In this week's episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins welcome special guest Josh Taylor, a 7-year StoryBrand Certified Guide. They continue the conversation series: "What is something you’ve seen and learned in your marketing career that you know to be true?" You'll discover what Josh does to keep potential customers’ attention, what he offers them, and what he asks in return. Tune in and learn how to turn "not-yet" potential buyers into "take my money" customers!   Contact StoryBrand Certified Guide Josh Taylor directly at MarketingMadeSimple.com/Josh-Taylor.   --   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at StoryBrand.com/Marketing.   --   In the rush to get noticed and grow, many businesses dive into marketing without really thinking it through. This often means they skip a very important step: making a plan. Jumping straight into marketing tactics without a clear strategy usually leads to wasted time, money, and effort—which of course we’d all like to avoid. But without a guiding light, it’s easy to get lost. So what’s the best way to create a solid strategy that ensures your marketing efforts will be effective, reach the right audience, and get results?   In today’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins talk with Jena Gribble, StoryBrand Certified Guide and founder of Blush Cactus, a boutique marketing and branding agency. Jena shares why it's so important to have a good plan before you start marketing and the tool she uses to fast-track the process. You'll learn how to make your message clear, identify your target audience, and set goals you can actually achieve. This approach not only saves you time and money but also boosts your marketing impact. Listen in and discover how to strengthen your marketing and grow your business by reaching the right people in the right way.   Contact StoryBrand Certified Guide Jena Gribble directly at MarketingMadeSimple.com/Jena-Gribble.   --   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at StoryBrand.com/Marketing.   --   The longer someone works in marketing, the more lessons they pick up along the way—from basic shortcuts and tips, to frameworks, to over-arching philosophies. Those who’ve been in the business a while have a full treasure chest of knowledge to share with marketers who are in their early career years. And in sharing their wisdom, these seasoned pros often find that it reignites their own way of looking at things. It’s a win-win situation for marketing pros and novices alike, and everyone in between.   In this episode of Marketing Made Simple, J.J. and April welcome special guest Macy Robison, Senior Director of the StoryBrand Certified Guide Program, to help them kick off a new series of incredible conversations. Over the coming weeks, you’ll be hearing from experts who will share their answers to the question: Throughout your years in marketing, what is something you’ve seen and learned that you know to be true? Listen in and learn – or rediscover – how marketing should be simple, the importance of having a clear message, and the one important tool that can bring clarity every time.   --   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
Often the difference between a team that does well and one that doesn’t is how clearly they communicate. For most businesses, it's not that they lack good ideas or hard workers, it’s that their scattered approach to messaging leaves employees confused and customers disengaged. Solving this problem starts with fixing how you talk about what your business does. So what’s the first step toward streamlining how your team communicates their core message?   In this week’s episode, J.J. and April focus on how to align a team with a simple and clear message. They share practical tips and a step-by-step process for crafting a powerful one-liner that can serve as a foundation for all marketing efforts. This one-liner accomplishes 2 things: it clarifies your message for your staff and makes sure that customers immediately understand how you help them. Listen in and learn how to create a strong one-liner that everyone can use, helping your business make a bigger impact!   Clarify your message, align your team and build your business through a StoryBrand Private Workshop. Book your workshop today at StoryBrand.com/Private.    --   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
Artists often find it hard to sell and market their work. They face a big challenge. Art is deeply personal and subjective by nature, so traditional marketing and business strategies don’t always apply. That’s why artists often end up at a crossroads. They’re seeking a path that honors their artistic integrity while also allowing them to bring in a decent income. So how can artists create a profitable art practice without compromising their creativity?    In this week’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins discuss how artists can use the StoryBrand framework to sell their art without giving up their creative values. They show artists how to make money from their work and avoid the "starving artist" stereotype by using smart marketing strategies. So if you're an artist (or know someone who is), you’ll love this episode! Listen in and learn how to position yourself well in the market and make a great living from your art.   Want to download and read J.J.'s Ph. D. dissertation? You can download it here. https://www.dropbox.com/scl/fi/bl23feqa3pupdnpe3gg7u/StoryBrand-Narrative-Marketing-Dissertation-by-J.J.-Peterson.pdf?rlkey=pox2hy96jmmo9jd3xmacpvfy6&dl=0   Clarify your message so more customers engage and register for our next StoryBrand Marketing Workshop at StoryBrand.com/Live.    --   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before March 8 for our upcoming training at StoryBrand.com/ApplyNow.   --   Have you ever wondered what it takes to go viral? The answer might be less about luck and more about strategic, creative thinking. For many brands, coming up with new and exciting marketing ideas is a struggle. They often find themselves doing the same old things, which doesn't help them stand out or keep people interested. When everyone is fighting for attention, finding a unique way to connect with audiences is more important than ever. So how do you find the inspiration to try out fresh and inventive marketing ideas?   In today’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins explore the innovative marketing behind the band Jungle’s latest album, Volcano. They’re joined by guest Charlie Di Placido, the director and collaborator behind the viral music videos that propelled Jungle into the spotlight. Discover how Jungle used the power of viral moments, leveraged strategic collaborations (including a new international campaign with Gap), and made an entire movie for their album to get people interested. These unique strategies offer valuable lessons for marketers looking to elevate their game. Tune in and learn how creativity, collaboration, and the courage to dream big can change the way you do marketing!   Callouts from this episode:   Volcano - A Motion Picture by Jungle: https://www.youtube.com/watch?v=SU5tSF6k-m8   Jungle - Back on 74 (Live at the 2024 BRIT Awards): https://youtu.be/mPSt74adFnQ?si=sLEeAxi-91ggJ907   GAP x Jungle - Linen Moves Campaign (feat. Tyla): https://youtu.be/8unVMB-LoT8?si=tf8sWiTrarqPWaeE   Follow Jungle on Instagram: https://www.instagram.com/jungle4eva/   --   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before March 8 for our upcoming training at StoryBrand.com/ApplyNow.   --   Do you ever get stuck trying to balance your real, everyday life with your professional persona online? If so, you're not alone. A lot of us get caught up overanalyzing whether to post about our personal lives or to keep things strictly business. This can make us freeze up, not posting anything because we're not sure what the right move is. It's a growing problem that can make it hard to connect with people online and show the real you behind your work. So how do you strike a balance between personal brand and business brand while staying true to both aspects of your identity?   In today’s episode, hosts J.J. and April call upon branding expert and founder of Brand Builders Group, Rory Vaden, to help hash out the nuances of this public balancing act. Whether you're an entrepreneur, a professional, or just looking to build your online brand, Rory is here to offer practical strategies and tips to seamlessly integrate your personal experiences with your professional persona on social media. Listen in and learn how to showcase all aspects of your life while still presenting a cohesive, authentic brand to the world!   Download your free copy of the Trends in Personal Branding National Research study at FreeBrandStudy.com/Storybrand.   Interested in growing your personal brand? Claim your free brand call at FreeBrandCall.com/Storybrand.   --   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND GO INTO Q2 WITH A PLAN! REGISTER FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEBRUARY 27 & 28, 2024:  StoryBrand.com/LIVE   --   These days, having a great product isn't enough. You need to understand what people want and need. That requires keeping your finger on the pulse of your audience’s desires, behaviors, and values. Few brands get this right, making it hard to capture customers’ attention, let alone their loyalty. But the ones that succeed at truly understanding their audience are able to reach their customers and dominate the competition. So how do they do it?   In this week’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins talk with Stacey Andrade-Wells, the Vice President of Marketing at Liquid I.V., an electrolyte drink mix brand. They discuss the strategies that have propelled Liquid I.V. to remarkable success, focusing on their fantastic use of consumer insights to drive growth and innovation. Stacey shares useful details on how Liquid I.V. managed to differentiate itself in the crowded world of drinks by listening to its customers. Tune in and learn how to use what you know about your audience to make better marketing plans and build a raving fan base!   Check out Liquid I.V.'s marketing and messaging in action at Liquid-IV.com.   --   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
Finding authentic ways to connect with your followers on social media has become a tough challenge for both brands and influencers. They all want to work together to grow and reach more people, but it's not always clear how to make that happen. This has left a lot of people wondering how to create worthwhile partnerships that actually make an impact. If you have a brand or business, you might be wondering: What are the best practices for collaborating with influencers to drive mutual growth?   In this week’s episode, hosts J.J and April call upon the experts! Emily Ward and Jess Hunichen from the global talent agency Shine Talent Group are here to share their secrets about how to make successful partnerships between companies and social media stars. They offer practical strategies and considerations that are necessary for working together effectively. Tune in and learn how to crush your social media marketing through mutually beneficial partnerships!    Follow on Instagram @shineventures and @shinetalentgroup Follow on TikTok @shinetalentgroup   --   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand  
Are you an expert in your field—be it business, marketing, or a completely different area—yet unsure how to turn your expertise into a coaching or consulting career? Maybe you're working a corporate job, and even if you got a promotion tomorrow, it would only come with a 10% raise and you still wouldn't be satisfied. If that sounds like you, maybe it’s time to start coaching. Of course, striking out on your own can feel scary. So how do you get a coaching business up and running so that you can transition smoothly from your corporate life to being an entrepreneur?   Today, we’re giving you access to a past episode of the Business Made Simple Podcast focusing on the new framework laid out in Donald Miller's upcoming book, Coach Builder. You’ve got the entrepreneurial spirit, and we want to help you take the leap to build a career you absolutely love. Don breaks down what you need to create a profitable coaching business. He gives you a step-by-step process to transform the skills and knowledge you already have into a reliable business with clients lined up at your door. Listen in and get a roadmap to turn your passion into a business that allows you to work less, earn more money, and have a bigger impact!   For an even deeper dive into the Coach Builder framework, follow the Business Made Simple Podcast feed wherever you stream podcasts and join us for the Coach Builder Limited Podcast Series dropping every Tuesday for nine weeks starting February 6th.    Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast.   --   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
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Comments (4)

Sara Omari

Thank you for the value you guys brought to our lives. Amazing episode.

Mar 16th
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lowecomsurvey org

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Nov 14th
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Mohammed Karam

My favorite episode of 2022. Thank you for this useful information. I have one question, what do you mean by show the stacks in the story.

Oct 21st
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Christine O'Driscoll

This episode is exactly how I guide my non-profit clients. Establish your overarching mission on your homepage and then have links for people to participate. Whether they want to partner with you as a donor, or they want to volunteer for you, or if they are recipient of your charitable act there is a clear place for them to click. Brilliant! Works like a charm. #marketingmadesimple #redbird-marketing

Oct 27th
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