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Marketing School - Digital Marketing and Online Marketing Tips
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Marketing School - Digital Marketing and Online Marketing Tips

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.
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In episode #2672, we discuss the monumental success of Eightify.app in driving 70 million visitors through AI-driven content. The conversation delves into the efficacy and potential implications of AI content strategies, highlighting both short-term gains and the importance of long-term, sustainable business growth. We also analyze the evolving landscape of media and content creation, shedding light on recent events at LA Times and Sports Illustrated. The discussion further explores the impact of Google Web Stories on web traffic and dives into the strategic potential of mergers and acquisitions in the current economic climate.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Eightify.app got 70M users in one year using AI, LA Times stages Walkout, SI lays off all of its staff & more (03:08) Advocating for ethical SEO techniques over black hat methods. Utilizing link wheels with strong websites for better results.  (09:26) Marketing focuses on bottom-line metrics, not just traffic/sales. (11:57) In a down economy, there will be opportunities in private equity and M A. (13:12) Outsource social media marketing to agencies for increased revenue and client retention. (14:45) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
In episode #2661, we discuss the impact of social media on marketing strategies and the importance of focusing on quality over quantity when it comes to generating revenue. We delve into the concept of virality and how it doesn't necessarily translate into increased revenue. The conversation also touches on the growing trend of organic content, particularly on platforms like YouTube and TikTok, and the different approaches required for long-form and short-form content. We emphasize the significance of consistency, quality, and targeting the right audience to achieve success in social media marketing.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Elon Musk Retweeted Neil, Best Social Media for Ad Spend, The Secret to Organic Content, and Why Virality Doesn't Matter (00:05) Neil got a retweet by Elon Musk and it got over 8 million impressions. (01:24) Neil shares the results of their analysis on social media networks' return on ad spend (ROAS). (03:37) Elon Musk reposts Neil's tweet about the highest ROAS on social media networks. (05:23) Eric discusses the increasing trend of people looking for organic help on platforms like YouTube and TikTok. (07:34) Eric talks about the difference between long-form and short-form content and the importance of increasing average view duration. (08:56) Neil emphasizes that virality does not necessarily translate to high revenue and discusses the benefits of creating B2B content. (09:39) Neil mentions his Instagram post and tweet about the top digital marketing trends for 2024. (10:09) Neil discusses the importance of driving revenue rather than going viral. (11:29) Eric shares his experience with a post that led to a qualified lead. (12:42) Neil emphasizes that views aren't everything, quality matters. (13:17) Neil and Eric discuss the choice between a million dollars and a million followers. (13:32) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movie theaters, the importance of attention and engagement, partnering with influencers, AI tools for gift giving, the value of handwritten notes, and the effectiveness of community acquisitions. Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more (01:18) The Impact of Posting Clips on Social Media (04:20) The Decline of Movie Theaters (05:18) The Importance of Attention and Engagement (06:13) Partnering with Influencers for Marketing (07:09) Exploring Different Marketing Channels (08:06) AI Tools for Gift Giving (09:57) The Value of Handwritten Notes (11:49) The Effectiveness of Community Acquisitions (15:18) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bitcoin ETFs, which indicate strong market demand.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more (01:24) Alternative platforms and the growth of social networks (04:05) The limitations of newsletters as standalone businesses (05:27) The impact of recessions on sponsorships (07:16) Newsletters as marketing channels (09:06) The marketing genius of Bitcoin and the demand for crypto newsletters (10:03) The growth of Bitcoin ETFs and the inflow of assets (12:44) The success of Bitcoin and the power of a good product (14:42) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
In episode #2706, we discuss the value of CEOs, the cost of LinkedIn services, the role of AI in sales development, the importance of taste in content creation, creating impactful stories, and expressing personal opinions.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How much are CEOs actually worth?, How this CEO pays $300k a year for LinkedIn services, The end of inbound SDRs?, and more (02:22) The value of CEOs (03:41) The cost of LinkedIn services (04:48) The role of AI in sales development (07:05) The changing landscape of inbound sales (10:01) The combination of AI and human touch (11:24) The importance of taste in content creation (14:12) Creating impactful stories (15:07) Expressing personal opinions (15:37) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
In episode #2705, we discuss Zapier's recent surge in traffic, a popular automation tool, and analyze the strategies behind its success, including internationalization and programmatic SEO for driving traffic and conversions. We also explore AI's potential impact on industries like animation studios and customer service, highlighting the need for businesses to adapt and leverage AI for improved efficiency and profitability.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Zapier's traffic jump secret from 1.2 to 6.3M monthly visits, $800M studio expansion halted because of AI, Klarna AI assistant handles two-thirds of customer service chats in its first month, and more  (00:45) Zapier added international pages and programmatic content (01:47) Discussion on the conversion rate of traffic from chat GPT-related pages (02:39) Speculation on the percentage of revenue generated by chat GPT-related pages (04:23) Neil Patel believes chat GPT-related pages drive less than 5% of revenue (05:03) Importance of internationalization and cultural adaptation for success (06:08) Most people are not willing to do the work to achieve certain benefits (07:23) Discussion on average number of flights per year for the average person (08:47) Tyler Perry halts $800 million studio expansion after seeing AI capabilities. (09:21) AI's cost-saving potential is a major game changer for companies. (09:55) Klarna's AI chatbot reduces support ticket time from 11 minutes to 2 minutes. (10:18) Klarna estimates AI bot will add $40 million in profit per year. (11:03) AI can build an entire customer acquisition system for SMBs. (11:27) Custom-built AI solutions may be more suitable for enterprise companies. (12:25) Pay-for-performance marketing agencies will see increased efficiencies with AI. (12:54) Companies will shift spending from human labor to ad dollars or acquisitions. (13:37) M&A opportunities arise from identifying companies lacking AI efficiencies. (13:58) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
In episode #2704, we explore Elon Musk's lawsuit against OpenAI and delve into the motivations driving it. The conversation also scrutinizes Tesla's position as an AI-focused company, examining the trade-offs inherent in its vehicles. We analyze the financial implications of the lawsuit and reflect on the pivotal role and vision of a CEO in such high-stakes scenarios.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Being the CEO is the worst job ever (01:23) Elon Musk's motivation (03:46) The trade-offs of Tesla cars (04:39) OpenAI's mission and board of directors (05:27) Elon Musk's lawsuit and its implications (06:26) The financial aspect of the lawsuit (07:45) The role of a CEO (08:42) The vision for the company (09:27) Neil's role as CEO (10:22) Managing finances and vision (11:06) The 10-year vision for the company (12:02) Global expansion and M&A (13:22) Work-life balance as a CEO (14:16) The challenges of being a CEO (14:55) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
In episode 2703, we delve into the utilization of GPTs to enhance efficiency within organizations. We examine the significance of dedicated AI teams and the implementation of AI for productivity improvement. Additionally, we discuss the concept of an AI working group, emphasizing its importance in comprehending the tasks and requirements of various departments.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Smart examples of GPTs at work, The most valuable media channels, How Brian Johnson sold for $400M, and more (01:15) Dedicated AI team in organizations. (03:36) The role of an AI working group. (04:29) Examples of using GPTs at work. (05:28) The most valuable media channels. (06:02) Identifying the right media channels. (07:53) Bringing people to the point of sale. (08:22) The value of email, YouTube, and online communities. (09:20) Partnering with influencers for maximum impact. (10:45) Building an audience for business growth. (12:39) Controlling attention and selling products. (13:42) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu  See omnystudio.com/listener for privacy information.
In episode #2702, we discuss the power of influencer marketing and its impact on stocks. We delve into two recent examples: Oprah Winfrey's departure from the WeightWatchers board and her public admission of using weight loss drugs, which led to a significant decline in the company's stock, and Marques Brownlee's negative review of Fisker's electric car, resulting in a sharp drop in the company's stock value. We also touch on the challenges faced by media companies like Vice and the importance of experimentation in staying ahead in the ever-changing marketing landscape.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it? (00:39) Neil explains how Oprah Winfrey's departure from Weight Watchers and her use of weight loss drugs affected the stock. (02:56) Eric Siu shares how influencer Marques Brownlee negatively impacted Fisker's stock by giving a negative review of their car. (05:06) Eric and Neil discuss the bankruptcy and downfall of Vice media company. (08:53) Neil and Eric talk about the challenges of staying ahead in a rapidly changing marketing environment and the importance of experimentation. (09:54) Experimentation is key to staying ahead in business. (10:33) Neil Patel discusses using private data and AI to find trends. (11:34) Neil Patel explains the strategy of updating old content to improve SEO. (12:27) Eric Siu shares the success of Semrush's SEO strategy. (14:19) Discussion on Semrush ranking for irrelevant keywords (15:12) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu  See omnystudio.com/listener for privacy information.
In episode #2701, we discuss the potential ban of TikTok and its impact on influencers and marketers. We delve into the estimated worth of TikTok and the likelihood of it being acquired by another company. Additionally, we touch on the recent Google update and how it has affected organic traffic. We share our thoughts on the proposed four-day work week by Bernie Sanders and the potential trade-offs it may entail. Finally, the episode concludes with a discussion on a controversial marketing campaign that uses race to promote a product.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What a TikTok Ban means for advertisers and marketers, Google gets a big boost after the March update, Bernie Sanders' 4-day workweek, Advil pain equity ads (00:37) The value of TikTok is estimated to be around $16 billion, but it is believed to be worth closer to $100 billion. (03:00) Eric Siu reveals that Google benefited from its recent update, particularly in the travel and hotel section. (06:20) Bernie Sanders proposes a four-day work week, sparking debate about the potential impact on businesses. (08:26) Neil Patel suggests implementing term limits and age limits for politicians to ensure they stay informed about current technology and trends. (09:48) Neil Patel and Eric Siu discuss their limited knowledge about Facebook. (10:01) Eric predicts that this election year will bring about significant changes. (10:44) Eric shares a tweet about a controversial Advil commercial promoting pain equity. (12:31) Neil and Eric condemn companies for exploiting woke ideology for profit. (12:48) They discuss the unethical use of race and systemic racism for marketing purposes. (12:55) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
In episode #2700, we discuss the new SEO feature released by TikTok and its potential impact on social media content creation. We delve into the process of creating social media content and share our own strategies for ideation. The conversation also touches upon the recent ban on TikTok in the US and its potential consequences for the social media industry. We highlight the importance of understanding data privacy and the prevalence of data tracking across various platforms. Additionally, we explore the ideal posting frequency for different social networks and provide insights based on our own experiences. The episode concludes with a discussion on the effectiveness of podcast advertising and its impact on businesses.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast (00:41) Neil Patel explains TikTok's new feature for keyword insights (01:23) Neil Patel discusses the popularity and video suggestions in TikTok's keyword search (02:35) Eric Siu talks about the potential ban of TikTok in the US (03:12) Neil Patel expresses his belief that TikTok won't disappear completely (04:22) Eric Siu mentions that all social platforms collect user data (05:11) Neil Patel shares the story of Target's pregnancy prediction based on purchase patterns (06:14) Eric Siu discusses the retaliation between the US and China in terms of social platforms (07:24) Neil Patel predicts that TikTok will not be permanently banned and may be divested (08:40) Neil Patel introduces the topic of ideal posting frequency for social networks (12:12) Eric Siu discusses the benefits of being on a big podcast. (13:28) Eric Siu shares a story about a poker player who bought products after hearing about them on a podcast. (15:24) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
In episode #2699, we delve into the growing influence of AI. We kick off by exploring RetellAI, a startup utilizing conversational voice AI to streamline customer support and appointment scheduling. Neil then recounts his firsthand encounter with AI within the dental field, detailing a scenario where he invested $600 in dental appointments and scans prompted by AI software's detection of a potential issue with his teeth.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How To Get Massive Reach on LinkedIn in 2024 (00:00) Eric introduces the topic of Retell AI and its potential impact. (00:45) Eric discusses the features and capabilities of Retell AI's conversational voice API. (01:28) Eric predicts that agencies can play a role in transforming companies with AI. (01:58) Neil asks about Retell AI's funding and potential for raising more money. (02:12) Eric mentions their agency owners group and redirects listeners to their website. (02:30) Neil shares his experience with a dental appointment and AI technology. (03:24) Neil explains how the AI software detected a potential issue with his teeth. (04:13) Neil describes his visit to a specialist recommended by the AI software. (04:57) Neil expresses frustration over the cost of the specialist appointment. (06:09) Eric reflects on the short-term frustration but remains optimistic about the long-term potential of AI. (06:42) Neil shares his disappointment with the AI technology and the wasted time and money. (08:39) The conversation shifts to the potential accuracy of AI software in dentistry. (10:30) Neil Patel shares the expensive cost of glass water and the lack of space in his condo. (11:48) The hosts acknowledge that marketing plays a role in consumer choices. (12:32) Eric Siu emphasizes the importance of thinking for oneself and making independent decisions. (12:59) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu  See omnystudio.com/listener for privacy information.
In episode #2698, we explore the concept of masterminds and their potential for success. We begin by examining insights into Sam Ovens, whose highly successful mastermind generated $35 million annually with just five employees. We delve into Ovens' unique approach to his mastermind, which included intimate in-person sessions and virtual events. The discussion then transitions to a tweet by Ross Hudgens, which examines the correlation between specific website features and their impact on search rankings, whether positive or negative.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The mastermind that does $35M a year with 5 employees, What correlates with positive or negative search rankings?, Political agendas now affect a company’s marketing plan, and more (00:39) Eric explains the unique format of Sam Ovens' mastermind, where participants discuss their problems and share expertise. (03:14) Eric mentions another mastermind that charges $85,000 for a year and a half, targeting a specific industry. (05:01) Neil Patel brings up a tweet by Ross Hudgens about website features that correlate with positive or negative search rankings. (05:40) Eric shares the positive website features that correlate with increased traffic, including first person pronouns and cookie consent. (06:14) Neil expresses skepticism about the impact of adding pronouns to articles on search rankings. (07:13) Eric reveals the four most negative website features that correlate with decreased traffic, including fixed ads and stock images. (08:26) Pronouns likely do not affect website rankings. (09:09) Political issues are impacting marketing decisions. (13:35) Organizations are making drastic changes based on personal beliefs. (15:10) Gemini's prompt for diverse images sparked controversy. (17:00) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
Eric Siu interviews Greg Isenberg, the CEO of Late Checkout, delving into the nuances of community building. Greg, a master in this domain, shares insights on fostering online communities for substantial growth. They explore the future of programming, the importance of design skills, and the power of social media. Greg also discusses the role of AI in entrepreneurship and the challenges of diversity and inclusion.   Watch the full interview here: https://youtu.be/kdnX63OEP5I   TIME-STAMPED SHOW NOTES: (00:00) Greg Isenberg has built communities of various sizes, from dozens to millions of people. (06:24) Greg Isenberg shares a story of paying for an expensive dinner as a teenager. (08:41) Greg Isenberg recounts attending a party at a co-founder of PayPal's house. (10:02) Greg Isenberg talks about his experience with StumbleUpon and how it led to the sale of his company. (12:19) Greg Isenberg discusses his interest in AI and how it relates to his innovation agency, LCA. (14:44) Greg Isenberg explains his approach to starting businesses as Twitter accounts or Discord communities. (16:49) Eric Siu and Greg Isenberg discuss the trend of influencer-led agencies and the importance of going deep into a business rather than starting new ones. (18:25) Greg Isenberg explains why solopreneurship may not work for everyone and the benefits of having a team. (20:28) Eric Siu and Greg Isenberg discuss the challenges and potential success of hiring CEOs and GMs for businesses. (22:23) Eric Siu and Greg Isenberg discuss the importance of experience and expertise in giving advice. (25:46) Eric and Greg discuss their approach to coaching and supporting the businesses they invest in. (27:26) Greg shares his perspective on the future of venture capital, emphasizing the value of adding more than just financing to startups.   Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)   TIME-STAMPED SHOW NOTES:     Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
In episode #2697, we discuss the current state of the economy, the impact of AI on content creation, and the strategies used to generate leads through webinars. We explore the concept of recession and its definition, highlighting economic conditions in different countries. Additionally, we delve into the future of AI-generated content and its potential to revolutionize the way content is created. Throughout our discussion, we share our experiences with webinars and provide valuable insights on optimizing webinar strategies for maximum results.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Signs we're actually in a recession, Effects of ChatGPT on Upwork jobs, The perfect webinar, and more (00:25) Eric discusses the stock market and unemployment rates in Japan, Germany, and the UK (01:54) Eric mentions that economists can revise numbers and classify past recessions (04:44) Neil believes that AI-generated content is not yet able to produce high-quality content (05:15) Neil predicts that AI content creation will improve in a few years (06:49) Eric discusses the importance of storytelling and impactful points in content creation (08:06) Eric shares his experience of a successful webinar setup with Nathan Latka (08:55) Eric mentions the participation of the CEO of theretention.com in the webinar (09:13) Eric Siu and Neil Patel discuss retention.com promoting a webinar. (09:30) Eric Siu talks about his and the retention.com CEO's limited time in the webinar. (10:19) Eric Siu mentions Nathan Latka's effective marketing strategies during the webinar. (10:51) Neil Patel discusses clickfunnels' growth through affiliate marketing. (11:37) Eric Siu talks about Nathan Latka's post-webinar message asking for Trustpilot reviews. (12:19) Neil Patel explains why they don't require video participation in their webinars. (13:02) Neil Patel shares how they increased webinar sign-ups through Twitter strategies. (14:04) Neil Patel reveals the significant increase in revenue per webinar from their new approach. (16:00) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
In episode #2696, we delve into the success story of an agency generating over $100 million in profit. The discussion emphasizes the significance of concentrating on enduring, seemingly "boring" industries like HVAC and water, which boast a steady demand. The conversation also explores the hurdles associated with long-form podcasts and underscores the importance of establishing a distinct angle and brand differentiation.   Discover valuable insights from the triumphs and setbacks of companies like Casper, Allbirds, and Peloton. Uncover how crafting a robust brand identity can serve as the ultimate differentiator in the competitive landscape.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The agency that makes $100m+ a year in profit, The best industry to be an entrepreneur in, The problem with podcasting today, Why Casper, Allbirds and Peloton Are All Struggling, and Liquid death checkmate (00:19) Business model of managing influencers on platforms like OnlyFans (01:15) Discussion on the potential profit and team size of the agency (02:15) Importance of focusing on basic needs and industries with longevity (03:23) Example of a billionaire in the water industry (04:07) Success story of a company in the furniture industry (06:42) Problem with excessively long podcasts and the need for focused conversations (07:38) Conclusion and feedback request from the audience (07:37) People going long with podcasts for more listens (08:15) Problem with podcasts is the same guests and contradictions (08:46) Eric's podcast has been around longer than Neil's kids (09:19) Having a unique angle is important for podcasts (09:52) Branding is the real moat in business (10:29) Casper, Allbirds, and Peloton's unit economics broke (11:02) Quality and brand separate companies like Fenty and Jordan shoes (11:54) Casper, Allbirds, and Peloton failed to build community and brand (12:17) Albird's revenue is tiny compared to Nike (13:15) 23andMe stock down 92% due to lack of recurring business model (14:06) Eric Siu and Neil Patel discuss the success of Liquid Death (14:43) Liquid Death CEO responds to Coca Cola's ad request (15:26) Eric Siu and Neil Patel discuss the importance of building a brand (16:28) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
In episode #2695, we delve into the intricacies of strategizing for a one-person marketing team within a small business. Our emphasis lies in initiating the process by investigating where the competition drives sales, and we suggest leveraging marketing tools to analyze competitor channels. Additionally, we explore the power of ChatGPT prompts to identify ideal customer profiles and develop effective marketing strategies. Join us as we uncover valuable insights to empower solo marketers in small businesses.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How To Get Massive Reach on LinkedIn in 2024 (00:32) Neil Patel advises focusing on the channel driving the most traffic and sales for competitors. (01:24) Eric Siu emphasizes the importance of finding where the target audience hangs out. (02:49) Neil Patel mentions using Chat GPT to identify the ideal customer and their preferred platforms. (03:51) Eric Siu shares a method to get Google Gemini to write like you. (05:11) Neil Patel suggests using Gemini with blog posts to train the system better. (06:27) Eric Siu discusses Mark Zuckerberg's belief in making decisions and being involved in many areas. (07:30) Neil Patel relates this approach to Amazon's strategy of involving the founder in idea development. (08:46) Eric Siu humorously refers to Neil Patel and Dharmesh Shah's lack of direct reports as the "Indian billionaire way." (09:29) Neil Patel admits he is a terrible manager and prefers being an individual contributor. (10:10) Neil Patel enjoys taking matters into his own hands and getting things done. (10:56) Neil Patel emphasizes the importance of seeking feedback from others, even for individual contributors. (13:10) Eric Siu discusses the "zone of genius" exercise and shares his own areas of expertise. (13:58) Neil Patel focuses on strategy and enjoys it the most. (14:39) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
In episode #2694, we discuss the strategies and practices that have made Amazon a powerhouse in the business world. From their unique approach to meetings—using narratives instead of PowerPoint presentations—to their hiring practices and the Bar Raiser program, discover how Amazon's methods can be applied to your own business. Gain insights into the current state of the tech industry and the importance of investing in valuable skills. Tune in for all this and more on Marketing School.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to run your company like Amazon and Why Google and Microsoft Are Laying Off People  (01:02) Eric explains how Amazon replaced powerpoint presentations with written narratives and memos to encourage clear thinking. (01:32) Eric shares his experience implementing the memo-writing practice in his own company. (02:04) Eric gives an example of a memo he recently wrote and how it helped clarify the company's goals. (03:10) Eric explains the process of reading memos during meetings at Amazon. (04:34) Neil mentions Amazon's focus on hiring talented individuals with strong systems and processes skills. (06:00) Eric shares that Amazon pays most of its employees in stock and limits salaries to $160,000 to align long-term interests. (06:49) Eric reveals that Amazon no longer relies on traditional reference checks during the hiring process. (08:03) Neil discusses his company's approach to reference checks and the value of (negative feedback. (08:04) Reference checks can save you from making a bad hiring decision (09:09) Amazon's Bar Raiser program focuses on hiring people smarter than you (09:57) Amazon's hiring process is thorough and values-driven (10:33) What works for Amazon may not work for everyone (11:08) Azure's growth is outpacing AWS (11:57) Google and Microsoft may be cutting costs to increase profitability (12:30) Keep investing in valuable skills and providing value to succeed (12:51) Make a company more money to earn more money (13:14) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
In episode #2693, we delve deep into the intricacies of email list enrichment, YouTube strategies, and the nuances of managing and closing enterprise deals. This conversation is packed with valuable insights for marketers aiming to leverage social media profiles for richer customer data, optimize their YouTube presence, or comprehend the sales pipeline for high-value agency contracts.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to enrich your email list, Eric’s thumbnail coaching call, Boost YT CPM by 50% (01:14) Mega Hit App: Finding inbound clients and sponsors (03:17) YouTube thumbnail coaching call with Mike Stack (04:05) Testing new thumbnails for higher click-through rates (07:48) Enriching lead data for better targeting (08:06) Collecting additional information for effective sales pitches (08:18) Qualifying leads and sales pitches for decision-makers (08:39) The process of creating proposals and presentations for clients (09:36) The extensive follow-up process and multiple touchpoints in enterprise sales (10:24) Targeting seven to eight-figure contracts in enterprise sales (11:06) Testing different sales strategies and approaches (11:33) Generating leads through RFPs and homework assignments (12:11) Monetizing YouTube ads and boosting CPM (13:37) Enabling gambling and alcohol ads to boost CPM (14:15) Evaluating the revenue from YouTube ads (15:09) Using mid-rolls and promoting offers in podcasts (16:02) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
In episode #2692, we explore the effectiveness of various marketing channels and examine some of the most common marketing myths circulating in the industry today. We discuss the importance of user intent behind channel selection and where businesses can truly find return on investment (ROI) within their marketing strategies.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The best marketing channel is where people spend the least amount of time, The greatest marketing myths, 1 person companies (some doing $300M+) (01:10) Neil Patel and Eric Siu discuss the main purpose of email and the number of emails they receive (01:39) Eric Siu and Neil Patel talk about their social media habits (02:09) Neil Patel shares his experience with streaming services and ads (03:39) Neil Patel explains the intention-based nature of Google searches (04:05) Neil Patel compares the ad revenue generated by Meta and Google (04:58) Eric Siu mentions the myth that SEO is dead (05:27) Neil Patel and Eric Siu discuss the myth of "build it and they will come" (06:01) Neil Patel talks about the misconception that more creative equals more effectiveness (06:56) Eric Siu and Neil Patel debunk the myth that nobody reads long-form content (07:28) Neil Patel discusses the value of long-form writing and insights gained from analyzing competitors. (08:06) Neil Patel dispels the myth that SEO and email marketing are dead. (08:40) Eric Siu and Neil Patel discuss the enduring importance of email communication in business. (09:26) Eric Siu and Neil Patel debate the necessity of tracking ROI for every marketing effort. (10:48) Eric Siu shares examples of successful one-person companies generating significant revenue. (11:03) Neil Patel explores the farming game Stardew Valley as an example of a successful one-person company.   (13:06) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
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