Claim OwnershipMath & Magic: Stories from the Frontiers of Marketing with Bob Pittman
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How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.
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You might be surprised to learn that legendary sportscaster Colin Cowherd rarely checks his ratings. As he puts it: checking your ratings doesn’t make your ratings better. Instead, Colin has some other tried-and-true ways to build an engaged audience— and it shows. With his program on Fox Sports and two podcast networks in partnership with iHeartPodcasts, Colin hasn’t just built an audience, he’s built an empire. Colin joins Bob to share insights on audience growth, his advice for advertisers and what lessons from pro athletes we can apply to any industry.See omnystudio.com/listener for privacy information.
Throughout the tumultuous pandemic, Christian Juhl kept a steady hand at the helm of GroupM at WPP—the world’s largest advertising and media investment company. The key to Christian’s powerful leadership lies within his early experiences in the eye of the dot com boom and bust. The memories of wondering whether his paychecks would cash have not faded, and neither have the corresponding lessons. Listen as Christian shares those lessons with Bob; plus, how Christian and his team are leveraging GroupM’s size to change the industry, and the world, for the better.See omnystudio.com/listener for privacy information.
After a brief stint as a Blackjack dealer, Mike Meldman thought he’d try his hand as a real estate developer. Cut to the present: Mike and his team at Discovery Land Company have created over thirty luxury communities worldwide. But Mike is not just providing four walls and a roof: he’s providing community. Bob sits down to find out how Mike has achieved that— and where Casamigos, the award-winning tequila brand Mike co-founded, fits in.See omnystudio.com/listener for privacy information.
Although Byron Sharp grew up on a sheep farm, he’s spent his career defying herd mentality. As Director of the Ehrenberg-Bass Institute for Marketing Science, Byron has debunked marketing conventions and helped brands stick to what works. Along the way, he wrote the seminal book “How Brands Grow,” which you can find on any CMO’s desk who is worth their salt. In today’s special episode of Math & Magic, Bob shares the mic with iHeart’s CMO Gayle Troberman for a conversation with Byron on the marketing strategies backed by science.See omnystudio.com/listener for privacy information.
It’s impossible to make good business decisions with bad information. That’s where truth-seeking reporters like Stephanie Ruhle come in. Host of the 11th Hour on MSNBC and Senior Business Analyst for NBC News, Stephanie has brought truth and accountability to power by breaking momentous stories like the London Whale loss. Bob talks to Stephanie about how she navigated a major career pivot, the surprising role New York City restaurants played in her career advancements, and how companies can get media coverage (spoiler alert: it’s easier than you think!).See omnystudio.com/listener for privacy information.
In 2019, the Black Information Network— a full-time news service by and for the black community— was in the early stages of planning at iHeartMedia. But when George Floyd was murdered, Tony Coles, one of iHeart’s Division Presidents who had been overseeing BIN’s development, knew the platform needed to launch immediately. Tony, now President of BIN, reflects on how he and his team were able to spring into action so effectively, some stories that have made the biggest impact, and why triumphs deserve as much coverage as tragedies.See omnystudio.com/listener for privacy information.
Jeff Bewkes started at HBO as something of a traveling salesman; his job was to urge motels to add HBO to their properties and their marquees. Later, Jeff would become the last CEO of Time Warner, and engineered the company’s sale to AT&T. Jeff shares the original programming gambles that paid off, what television in the 90s teaches us about the streaming wars and how spending childhood summers on a farm shaped his business sense. Plus, Bob and Jeff give their intersecting stories from the historic Time Inc. / Warner Communications merger.See omnystudio.com/listener for privacy information.
What do Enron, Warner Music Group and Krispy Kreme have in common? “King of the Turnaround” Steve Cooper’s guiding hand during key transitions. Bob sits down with the business legend to talk about the possibilities of web3, Steve’s upcoming departure from WMG and why we should all rewatch Disney’s “Wall-E.”See omnystudio.com/listener for privacy information.
If you think a neuroscientist couldn’t lead a master class in marketing, you haven’t met Dr. David Eagleman. Professor of Brain Plasticity at Stanford, best-selling author, TV host and CEO of neurotech company Neosensory, David has a passion for applying neuroscience to topics beyond academic science. In fact, Bob considers David’s book “Incognito: The Secret Lives of the Brain” as one of the most important marketing books ever written. In this episode, we find out why.See omnystudio.com/listener for privacy information.
Suzy Deering has been preparing to take the business world by storm since the second grade, and she certainly has. She’s shaped powerhouse brands like Verizon and eBay, and now serves as the Global CMO of Ford. Learn how Suzy’s experience shepherding landline customers to wireless is informing her marketing strategy around electric cars, and why your car isn’t just a car— it’s a lifestyle.See omnystudio.com/listener for privacy information.
Join Bob Pittman for the new season of Math & Magic.
This season, Bob sits down with visionaries—from CEOs, to neuroscientists, and everyone in-between—to hear how they’ve used data and creativity to successfully adapt to the biggest changes of our time: the metaverse, fake news, remote work, championing stories that matter, and more.See omnystudio.com/listener for privacy information.
Today, Bob goes from podcast host to podcast guest and sits down with actor Minnie Driver for her iHeartRadio podcast, Minnie Questions. Bob shares why he’s grateful for a childhood injury, lessons from growing up in the South during the Civil Rights Movement, and why plans are sometimes bad for business. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
What do start-up founders and hip hop artists have in common? According to Ben Horowitz: a lot! Since his teenage years, Ben has been inspired by hip hop artists’ ability to create something from nothing-- and he took that guiding ethos with him to Silicon Valley. So even when industry giants shrugged off what would become the internet as we know it, Ben always saw it for what it could be… and in his roles at Netscape and Opsware, Ben actualized it. Learn how at his VC firm Andreessen Horowitz, Ben is helping entrepreneurs actualize their big ideas. Plus, Bob and Ben travel in time to look at the future of some of today’s biggest topics: remote work, video streaming platforms, biotech, and, of course, audio. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
In honor of the 40th anniversary of MTV, we’re rereleasing a fan-favorite episode: the real story of MTV, as told by the founders. Today MTV is a cultural institution, but people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston and Jarl Mohn about what it was like to create the '80s version of a start-up and lead a TV revolution by dreaming up the rules as they went along. From why the first MTV logo was designed on crinkled paper (it spent a little time in a trash bin), to how a tiny record store in Tulsa helped save the business, to why you should really think twice about going on a Lost Weekend with Van Halen... all the way to how a terrible cereal inspired one of the greatest ad slogans of all time: “I want my MTV,” we’ve packed this episode full of stories that marketers, fans and entrepreneurs will all want to hear. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
In Remi Kent’s first job as a library page, she discovered her love of stories. Now, as CMO of 3M, Remi is crafting stories for countless consumers across the globe! Despite this massive audience, Remi stays focused on making individual, human connections with 3M customers. Learn how this framework has helped Remi shepherd 3M through major shifts: from taking Post-it digital, to mass producing N95 masks during the pandemic. Plus, learn how Remi’s focus on human connection has helped her act as a strong leader for her team, and a powerful advocate for anti-racism. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
After dropping out of school and struggling with homelessness, a young Christian Navarro was rejected by his top-choice job and accepted a gig sweeping floors at a wine shop. There, Christian fine-tuned his precocious palate and client partnership savvy. The rest is history! What felt like the second-best job offer at the time, actually put Christian on fast-track to where he is now: President, Principal and “Wine Therapist to the Stars” at the iconic one-stop-shop for all things delicious, Wally’s Wines and Spirits. Listen as Christian shares how lessons from his tumultuous childhood helped him brave the COVID-19 pandemic, why brick-and-mortar institutions are here to stay, and what’s in Christian’s glass right now. Plus, Bob learns how far Christian will go for his customers (hint: it’s literally across oceans!). Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
When Brad Gerstner, a “simple kid from Indiana” set out to build a brand-new investment firm in the swirl of the 2008 financial crisis, his friends and advisors told him he was nuts. But that company, Altimeter Capital, has become an incredibly successful vehicle-- not just for profits, but also for enabling entrepreneurs to do good. In this week's conversation, Bob learns why Brad needed to build Altimeter (it comes down to some advice from Jeff Bezos), how a conversation with his kids inspired him to establish the Board Challenge-- an initiative to quickly diversify corporate boards, and how watching his dad rally a small town to take on a goliath inspired his faith in politics. Plus, Brad shares a lesson from Burning Man... and how it changed his worldview might surprise you! Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
Before Jack Donaghy, before Jack Ryan and SNL, Alec Baldwin was studying to be a lawyer and interning on Capitol Hill. This episode, Alec sits down with Bob to share why he changed course, and how he made it as an actor. From nights working as a busboy at Studio 54, to his Emmy-award-winning performance in 30 Rock, Alec shares behind-the-scenes stories, including: how Soap Operas informed his work ethic, what he's learned from Lorne Michaels, and why he chooses projects based on his collaborators. Plus, Alec reveals one of the early inspirations for his podcast (spoiler: it's Howard Stern!) Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
No one's story captures the spirit of the American Dream better than Gary Vaynerchuk. Fresh from the USSR, Gary’s earliest memories are of his family of eight crammed into a studio apartment in Queens. But he's been focused on turning lemons into literal lemonade from the very beginning: Gary launched his own lemonade stand at age seven—and he's been an entrepreneur ever since! From his early adventures selling wine on the internet, to the triumphs of VaynerMedia, learn why Gary sees Seinfeld's process as the key to better ad creative, what he'd go back and tell his 20-year old self, and why his mom remains his hero. Plus, Gary tells Bob what he's planning for next … including why he might buy the New York Jets! Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
Any good student of advertising and marketing should know Sir Martin Sorrell’s name! From his rising to star status as Saatchi & Saatchi’s CFO, to his building and shaping of WPP— growing it from a shopping cart maker to the world’s largest advertising holding company, Sir Martin is as well known for his legendary insights as his headstrong opinions. Listen as he and Bob discuss why you need to employ dissenters, how his father’s drive and work ethic shaped his career, and how a sabotaged memo almost prevented him from working with David Ogilvy. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
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