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Description
Million Dollar Year with Ruth Soukup is the no-fluff online business podcast for high-functioning entrepreneurs who are ready to scale smarter, sell every day, and finally create the kind of business that doesn’t burn them out.
It’s a show dedicated to helping 5- and 6-figure online business owners—especially course creators, coaches, and digital product sellers—build scalable systems, master evergreen strategy, and step fully into their role as CEO.
Our mission is to help you build a business that works without your constant input. One that generates consistent revenue. One that feels aligned, intentional, and sustainable—because you finally have the tools, systems, and mindset to make that happen. We want to help you cale your online business to 7-figures with AI, systems and strategies that work.
Each week, we cut through the noise of online marketing trends and guru hype to bring you timely, relevant, truth-telling episodes grounded in real strategy. We’ll talk about what’s actually working right now in online business—and what’s keeping so many smart women stuck.
We’ll also break down what it means to create an evergreen ecosystem, streamline your offer suite, systematize your content, delegate with confidence, and harness the power of AI to scale your results—not your workload.
It’s a place to discover practical business strategy, powerful mindset shifts, and behind-the-scenes insights from a $5M brand that’s designed for freedom. (With plenty of truth bombs along the way.)
Basically, this is the podcast to listen to if you’re asking questions like:
- How do I scale my online business without burning out?
- What’s wrong with my funnel—and how do I fix it?
- How do I turn my offer into a 24/7 sales engine?
- Should I launch… or go evergreen?
- How do I use AI to streamline content and operations?
- Why does my business still depend on me for everything?
- What systems do I need to get to 7 figures?
- How do I grow my revenue and my capacity?
- How do I stop being the bottleneck in my business?
23 Episodes
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Join the Daily Sales Incubator If it feels like nothing in your business is working anymore, you’re not alone—and you’re not crazy. In this episode, I’m breaking down the eye-opening results from a recent survey of hundreds of online business owners—results that revealed one staggering truth: 91% of respondents feel lost, stuck, or uncertain about what’s actually working in their business right now. We’ll unpack the real reasons behind this widespread burnout and confusion (hint: it’s not you...
I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. Some lessons you can only learn the hard way—and believe me, I’ve learned my share. In this raw and reflective episode, I’m sharing five of the most important truths I’ve learned the long way—about business, about life, and about becomi...
I put together a quick survey (it'll take about 3 minutes, I promise) to get a better sense of what's working and what's not working right now in the online business and digital marketing space. And then I'm going to compile the results and share them back with everyone who participates—because I think we all need to know we're not in this alone, and I think there's real value in understanding what's happening across the industry. Take the survey here. And one more thing… I wanted to create a...
For the first time ever, I'm inviting you to join me behind the scenes as I plan and execute my most powerful Quarterly Sprint of the year — and design your own right alongside me. Join me for The Finish Strong Project HERE. I've also created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. In thi...
For the first time ever, I'm inviting you to join me behind the scenes as I plan and execute my most powerful Quarterly Sprint of the year — and design your own right alongside me. Join me for The Finish Strong Project HERE. I've also created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. The o...
For the first time ever, I'm inviting you to join me behind the scenes as I plan and execute my most powerful Quarterly Sprint of the year — and design your own right alongside me. Join me for The Finish Strong Project HERE. ---------- It’s easy to think about goals at the beginning of the year. It’s that fresh start season, “new year, new you” and all that jazz. Everyone’s talking about resolutions, so you do too. And then promptly forget about them, come February or March. By the time summ...
I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. Feeling like you can’t keep up with the ever-changing world of digital marketing? Trust me, you’re not alone. But here’s the truth: people haven’t changed—so the principles that sell have hardly changed either. In fact, what worked in 2...
I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. Here’s the truth that no one talks about: just because you can scale fast doesn’t mean you should—especially when you are the brand. In this vulnerable episode of Million Dollar Year, I’m pulling back the curtain on what it really cost ...
I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. You hired help to lighten your load… so why are you working harder than ever? In this episode of Million Dollar Year, we’re unpacking the hard truth most online business owners avoid: delegation done wrong will drain you faster than doi...
I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. If you’ve ever thought ‘Maybe I should just be grateful for what I have,’ or ‘Now’s not the time to raise my prices’—this episode is for you. Because playing small doesn’t always look like failure… sometimes it looks like stability. In ...
I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. Believe it or not, this entire episode was created with the help of AI tools. And I'm not ashamed — I'm genuinely excited about it, because this may be some of my most authentic and creative work yet. If you’re poking around the online ...
I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. I don’t manage my inbox. And I’ll probably be sipping an Aperol Spritz in Florence while my business runs without me. Everyone loves the idea of a three-day workweek. But what does it actually look like behind the scenes of a multi-mill...
I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. You’ve seen the screenshots. Heard the promises. “Make money while you sleep.” “Set it and forget it.” But is passive income in online marketing actually real—or is it just a seductive lie? In this episode, Ruth Soukup breaks down the ...
I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. Is organic traffic dead… or just misunderstood? If you’re exhausted by constant content creation but still not seeing results, this episode is your reality check. I’m breaking down exactly where organic fits in 2025—and how to stop cha...
I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. Hard work got you here—but it’s not what will get you to 7 figures. In fact, your hustle might be the very thing keeping you stuck. Why This Matters: There’s a revenue ceiling that almost every online business owner hits—usually somewh...
I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. Are traditional online courses dying in 2025? Not exactly—but if you’re still packing your program with more content to “add value,” this episode will change everything. Why This Matters: In a digital landscape oversaturated with infor...
I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. AI didn’t create the trust recession—but it’s exposing the cracks. If your marketing feels disconnected, this episode is your wake-up call. Brand trust is plummeting—and it's not just a stat. It's showing up in your ad performance, emai...
I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. If your open rates are dropping, it’s not just an algorithm problem—it’s a strategy problem. The real issue isn’t Gmail tabs or privacy updates. It’s how we’ve been thinking about email in the first place. In a world where everyone’s in...
I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. They’re saying funnels are dead. But the truth? Your funnel might just need CPR—not a funeral. Why This Matters: In 2025, the online business world is obsessed with “infinite loops,” AI personalization, and being everywhere all at once...
I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. $27 offers are everywhere. But if you're building yours to make fast cash, you're doing it wrong. This episode is your strategy reset. Why This Matters: The low-ticket frenzy has taken over—mini-courses, toolkits, swipe files—all promi...
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