My Notes

I read one of my clients' copy... and it made my jaw drop all the way to the floor.I had a hard time picking it back up.I asked her to read the post and record it, so I can share it on my podcast.Then I invited her to have a chat about it with me, and it ended up being one of the most fun and deep conversations I've had in a while.We talked about what it means to break the rules in copywriting, how to share your vulnerable shit in a way that’s actually useful for people, how to set boundaries online, and how to have more enjoyable conversations with people you actually want to talk to. Deeply good stuff. Have a listen. P.S. -- Follow Sabrina and her amazing brain on Instagram. Here's a link to the rest of her stuff, too.***I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations. 

Got this question so many times from my people.It's one that used to torture me.Why do I have so many interests and passions? Why can't I just pick one and stick with it?And if I have to write copy... which one of my "things" do I write about?Well, my friend... if that's you, this episode is for you.  I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations. 

In this episode, I am attacking the trifecta of "I don't knows" when it comes to copywritingI don't know what to offerI don't know who to write toI don't know how to talk about what I doListen to learn how to solve for all of these.Plus, important thoughts on what to do on days when you feel low on inspiration, and what I think is the #1 thing that holds people back when it comes to copywriting.I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations. 

What if vagueness weren't a brokenness to be healed, a flaw to be perfected, or an enemy to be conquered?We can write from darkness and ambiguity.We can write into darkness and ambiguity.I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations. 

Some business questions can, and should be solved quickly.Other questions shouldn't.We collectively lack patience for the questions that take longer.May we all develop a greater capacity for staying with things that take years to unfold.

Everything you write is broadcasting a spiritual reality.Most people are broadcasting fear.What are your broadcasting?Plus Q&A, including how to write copy about sexual assault, and what it means to push on people's fears, etc.I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations. 

I'm a mess, you're a mess, we're all messes.And our lives can be glorious anyway.

Feel okay writing normal copy, but suddenly freeze up when the time comes to say "buy this"?You're not alone.You don't have to go into "slick salesperson" mode. Ever.Here's how to take the ick out of it.I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations. 

Sorry if this calls you out.But when you tell yourself the truth about this, that is a huge opportunity for you to get free, and for your copy to get a thousand times better.I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations. 

You are not a machine.You are part of nature.Your consistency cannot and should not look like a factory assembly line.I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations. 

Good writing doesn't expand you out.It zooms you in.I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations. 

Almost everyone entirely skips thinking about this.And that is a mistake.I’m talking about your relationship to the people you’re writing to.I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations. 

I want you to write copy every single day for 7 weeks. Here's why. (Spoiler alert: it's not because I'm a sadist.)I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations. 

I want to tell you about the most important energy practice I do for my own copywriting, and possibly the most important one you can do for yourself, too.I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations. 

This is not a cry for help.Welcome to my brand new chaotic-good podcast!