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Nicky at Night

Nicky at Night
Author: Nicky
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© Nicky
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Welcome to my solo podcast!!!
My name is Nicky and I used to work in the entertainment industry for 3 years on the social strategy & marketing side before I ever became a Creator.
I am obsessed with analyzing the stories behind Music, Movies, and Marketing. I truly believe the media we consume is so important to our development and how we interact in society.
Growing up in the suburbs of Virginia as a very closeted teenager, I remember how isolated I felt. It was Youtube and Music that made me feel scene for the first time.
Hopefully I can make someone else feel that way too <3
My name is Nicky and I used to work in the entertainment industry for 3 years on the social strategy & marketing side before I ever became a Creator.
I am obsessed with analyzing the stories behind Music, Movies, and Marketing. I truly believe the media we consume is so important to our development and how we interact in society.
Growing up in the suburbs of Virginia as a very closeted teenager, I remember how isolated I felt. It was Youtube and Music that made me feel scene for the first time.
Hopefully I can make someone else feel that way too <3
45 Episodes
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It seems like the internet has had a LOT to say about Taylor Swift this past week...From the release of her album Life of a Showgirl, the diss track about Charli XCX, and releasing 28 vinyl variants in the first 2 days...I made a Tiktok about this, and lost 1,000 followers in a day. It was so crazy that it really got me thinking about this downfall of honest music journalism, and how stan culture has created such an argumentative environment where no one wants to here any sort of disagreement. Going as far as to be mean and try to "punish" someone for simply expressing an opinion different from their own#taylorswift #charlixcx #albumreview
Why does everything feel like ragebait now?From the Sydney Sweeney and American Eagle Ad Campaign, crazy tiktok foods, debate shows, toxic fandoms, and ragebait marketing.EVERYTHING feels like extremism, and we have completely lost the idea of nuance. To like some things, dislike some things, and still be a fan.Now it feels like everything is a team sport-- where you have to endlessly defend your team. Instead of actually trying to have a conversation and learn from one another0:00 - Intro2:38 - Bonus Episode4:16 - The History of Ragebait Marketing7:53 - The Psychology of Ragebait12:22 - The Rise of Extremism14:30 - Sydney Sweeney American Eagle17:59 - Why Bigotry Doesn't Work24:13 - Jubilee27:50 - Innocent Ragebait33:04 - Why Ragebait Marketing Always Fails37:37 - Charlie Kirk#videoessay #sydneysweeney #leftist #charliekirk
Welcome back to Nicky at Night!!!This week we sit down with the one and only @kingprincess to discuss her new album "Girl Violence", writing "Fantastic" for the Arcane Sound Track, and what it was like to start acting in the show 9 Perfect Strangers.I was most fascinated by the theme of this album all together. How women who love each other so deeply, can sometimes use that connection as this tool of emotional warfare#kingprincess
Rico Nasty has always been her own museFrom blowing up during the early days of Soundcloud, pioneering her own sound, and collaborating with some of the greats like Doja Cat, Kali Uchis, Doechii, Fred Again, and SO many moreThe one things guiding Rico Nasty has always been taste. In this week's episode of Nicky at Night-- we sit down with Rico Nasty to talk about exactly what it means to be a genreless artist today.0:00 - Intro7:13 - The Soundcloud Era13:11 - Collaborations18:15 - Tia Tamera23:10 - Swamp Btches25:49 - Lethal26:33 - On the Low28:45 - Smile32:40 - Crash34:26 - Writing Music#riconasty #femalerap
Wanted to switch things up a bit with a little personal video :)Will be back to regular content starting next week! But this week I hit my 10 year mark from starting therapy and I was really reflecting on how it changed my life, and how holding on to some of these things I discussed with my therapist truly changed my world view0:00 - Intro1:26 - Actions over Words2:33 - You cannot heal in the same place that hurt you3:34 - Life is coming FROM you5:15 - You will never regret taking a chance on yourself6:50 - Loyalty over Love8:08 - Failure is a part of progress9:17 - It's not that deep10:37 - Uncertainty over Certain Misery11:56 - The Price of Having Standards13:14 - Focus on tomorrow#selfhelppodcast #therapy #motivationalquotes
We are witnessing the death of the male popstar...We went from YEARS of The Beatles, Michael Jackson, Usher, NSYNC, Backstreet Boys, Justin Timberlake, Justin Bieber, One Direction, Harry Styles... and then just none.After the rise of Harry Styles, we have yet to see a single male rise to the upper echolon of pop music in nearly a DECADEHowever, in 2025 it FINALLY feels like we have some contenders. Sombr, Role Model, Conan Gray, and Troye Sivan have all started to have some of their biggest songs to date.So what changed? And what does a male artist need to break through in 2025?FOLLOW SAM @Popsamcam 0:00 -Intro5:00 - What is a Male "Popstar"?11:39 - What makes a successful Male Artist?18:07 - The 3 things that Make or Break a New Artist20:57 - What are the Pop Boys missing?27:55 - Sombr29:58 - How can Pop Boys evolve?31:54 - The Men closest to getting it36:26 - Omar Apollo38:13 - Conan Gray40:57 - The Pop Boys Not Doing it For Me#musicindustry #sombr #rolemodel #harrystyles #musicmarketing
Do we have an epidemic of loneliness? Or just an epidemic of undatable men...Situationships, toxic exes, "talking stages" lasting for months-- it seems like EVERYONE is having trouble with dating these days. Especially among Gen ZIt is definitely something I have been struggling with, and our guest this week Amelia Moore is certainly no stranger to heartbreak, so we sat down to talk about all things relationships, dating, performative men, and how situations like these have inspired her music.#performativemale #relationshipadvice #datingsucks #performativemen #relationshippodcast
Is it just me or does it feel like EVERYONE’s love life is a disaster these days?Situationships. Talking stages. Low-effort texting. Going back to your ex…It’s like we’d rather stay stuck in something we KNOW is bad for us than risk being alone. Why? Because connection—even when it’s toxic—is still connection. And we are addicted to it. The dopamine rush of attention. The illusion of intimacy. The validation of being chosen—even if it’s only temporarily.We crave the high of a connection more than the health and consistency of that connection.So we go back. Even when we know better...So how did we become addicted to connection? And how can we break that spell? Well what better guest to have than @Aidan Bissett who just put out an entire album exploring this exact topic.You may know him from songs like More Than Friends, Tripping Over Air, and Ultraviolet– but “shut up and love me” goes much deeper into these feelings of heartbreak and our addiction to connection…#aidanbissett #indiemusic #heartbreaksong #epidemicofloneliness
We are in a recession of originality...From AI Art, algorithms pushing the same things over and over again, to EVERY movie being a remake-- it feels like nothing is original anymore.In fact, 10/10 of the Top 10 Movies of 2024 were ENTIRELY remakes and sequels...It's not that these are bad movies by any means, they just aren't new! We have been recycling the same IP over and over again for over 50 years0:00 - Intro4:17 - Nostalgia Bait11:58 - Reused IP Done Right14:34 - Why TV is better17:56 - Social Media & Cultural Flattening27:20 - Profit Maxing34:02 - The Innovators Dilemma#supermanmovie #moviereview #entertainmentindustry #videoessay
Is the American dream dead? Many are struggling with the rising cost of living, and the burden of student loans. More people are living paycheck to paycheck, making it near impossible to save for the future...So in this week's episode of Nicky at Night, we are taking a deep dive into the Death of the American dream. How everything became so unaffordable, and why this issue is about so much more than any political party-- it is about our standard of living0:00 - Intro5:13 - What is the American Dream?10:13 - How did the American Dream Die?11:37 - Trickle Down Economics17:38 - The Crisis of Affordability22:19 - How much $ will actually make you stable?31:58 - Why is the Economy like this?35:35 - How do we move forwards?#politics #leftist #videoessay #costoflivingcrisis #affordabilitycrisis
Did you really think I wasn't gonna do a Lorde episode?!?!Of COURSE we have to do an album review of Virgin by Lorde. It's a deep exploration of her inner world covering topics such as sexuality and gender expression. It also touches on generational trauma and her journey of self awareness. It's an amazing piece of work that delves into her past trauma that made her into the artist that she is today0:00 - Intro2:36 - Album Cover4:13 - Themes of the Album10:09 - Hammer13:07 - Favorite Daughter16:41 - Shapeshifter20:25 - Broken Glass22:28 - If she could see me now24:15 - David26:08 - Album Review#Lorde #albumreview #musicindustry #lordevirgin
YOU KNEW IT WAS COMING!!!!Our Addison Rae episode is finally hereJOIN THE DISCORD:Follow me on IG:#addisonrae #musicindustry #musicmarketing
Everyone seems to be talking about Labubu...It seems like overnight he just spawned out of nowhere, and now you can't escape it. Viral tiktoks, celebrity sightings, appearing at fashion shows... you name it and he is there.But what is the lore of Labubu? How did he even start? Why did he become so popular? Well that is exactly what we set out to solve today!JOIN THE DISCORD:https://discord.gg/FjSrEF2JZ4 #labubu #popmart #socialmediamarketing #videoessay
HIII!LONG time no see omg! I was on vacation out of the country for a month so I apologize for the massive gap in episodes, but it feels GOOD to be backToday we are sitting down with Sam Riddle, the SVP of Marketing at Warner Records. His team works across the marketing for artists such as Dua Lipa, Sombr, Benson Boone, Nessa Barrett, Teddy Swims, Omar Apollo, and so many more! It was so cool to hear his insight as someone who is REALLY in it when it comes to rolling out an artists project.#musicmarketing #musicindustry #sombr #dualipa #nessabarrett
Welcome back to Nicky at Night!!!This week we are back with another video essay-- very in line with the "Epidemic of Escapism" episode, but this time I really wanted to hone in on this idea of "wellness" or "glow-up culture" on the internet.Lately, it has really felt like Body Standards are regressing. With the rampant use of things like Ozempic, and this return of "trend dieting". People are manufacturing these subcultures like the "Pink Pilates Princess" to sell you a product. I think it has contributed to a LOT of really dark and scary body standards returning that can be very unhealthy for young people0:00 - Intro3:32 - Disclaimer4:44 - Skinny vs Healthy9:02 - The History of Body Standards12:50 - Beauty vs Health Standards18:33 - The Marketing of "Hotness"24:25 - Ozempic & Body Positive Role Models31:!4 - My problem with "glow-up" culture35:44 - Closing Arguments#videoessay #bodystandards #bodypositivity #commentary
White Lotus Season 3 was just SOOOO good I had to do a reviewI know it's a week after, but I hope you all still enjoyed! :)JOIN THE DISCORD:Follow me on IG:#whitelotus #whitelotusseason3 #thewhitelotus #popculturepodcast
How does one grow as a new artist in 2025?It really seems like the game has changed these days. From the rise of Chappell Roan, Doechii, Sabrina Carpenter, Role Model, and so many more. We have more artists breaking through than ever.Not only that-- some of these people SKYROCKETED to the top of the charts.But why? What did they do differently from everyone else? How did this artists grow and what can new artists learn from their success?In this week's episode we discuss exactly that questionHow does one grow as a new artist in 2025?It really seems like the game has changed these days. From the rise of Chappell Roan, Doechii, Sabrina Carpenter, Role Model, and so many more. We have more artists breaking through than ever.Not only that-- some of these people SKYROCKETED to the top of the charts.But why? What did they do differently from everyone else? How did this artists grow and what can new artists learn from their success?In this week's episode we discuss exactly that question**Follow my friend Kalesha on IG**JOIN THE DISCORD:Follow me on IG:#musicmarketing #musicindustry #aspiringartist #sabrinacarpenter #musicpodcast
Today we are answering the question that EVERYONE has been asking..."How much does Spotify actually pay artists?"I sat down with Sam Duboff, the Global Head of Spotify for Artists to answer that exact question.Prior to this interview, I did a lot of research on the business of streaming as a whole, and how the music industry collects revenue. My goal with this video is not to push anyone's opinion one way or another, but to add some clarity for exactly how this monetization structure works for Artists, DSPs, Songwriters, Producers, Labels/Publishers, and anyone else involved when it comes to music streaming.JOIN THE DISCORD:https://discord.gg/FjSrEF2JZ4 Follow the Pod on SPOTIFY:https://open.spotify.com/show/0WWqkpzdSCY7Sj6XlTROY1Follow the Pod on APPLE:https://podcasts.apple.com/us/podcast/nicky-at-night/id1758627077Follow me on IG:https://www.instagram.com/nicky.reardon/#musicindustry #musicmarketing #aspiringartistToday we are answering the question that EVERYONE has been asking..."How much does Spotify actually pay artists?"I sat down with Sam Duboff, the Global Head of Spotify for Artists to answer that exact question.Prior to this interview, I did a lot of research on the business of streaming as a whole, and how the music industry collects revenue. My goal with this video is not to push anyone's opinion one way or another, but to add some clarity for exactly how this monetization structure works for Artists, DSPs, Songwriters, Producers, Labels/Publishers, and anyone else involved when it comes to music streaming.JOIN THE DISCORD:Follow me on IG:#musicindustry #musicmarketing #aspiringartist
Welcome back to Nicky at Night!!!This week we have our first ever guest episode with none other than Sulinna Ong, the Global Head of Editorial Music at Spotify.Her team oversees ALL of the music & playlisting at Spotify. Curating every New Music Friday, Today's Top Hits, Rap Caviar, etc. Overseeing the largest source of music discovery on the largest music streaming platform in the world.Sulinna is one of the most brilliant people I have ever met, and any time I discuss music, art and culture with her I always learn something new. I hope you all enjoy this episode as much as I did :)#musicindustry #musicmarketing #aspiringartist
WELCOME BACK TO NICKY AT NIGHT!!This week we are diving deeper into a video I made a while ago about the music industry and different kinds of artists.In my mind, I classify people into one of three ways.WritersVocalistsPerformersThis week, we are analyzing the "Performer" archetypeJOIN THE DISCORD:Follow me on IG:#musicindustry #ladygaga #dojacat #tatemcrae #aspiringartist #musicreview
I can not download a single episode! is that a thing with me?