Claim OwnershipOff Brand by Cocokind
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Welcome to Offbrand by Cocokind, where we get into the real, unfiltered side of building a brand alongside our community and creating substantive beauty products. We don’t believe in trying to be anyone but ourselves and we don’t think you should either - so come along as we get real and imperfect, go deeper on topics most beauty companies won’t, and get a bit off brand.
15 Episodes
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In today’s episode, we’re sitting down with Britta, who joined us on our very first Community Brand Trip in Napa. Together, we talk about what it’s like to struggle with feeling like you fit into the beauty industry, navigating self-worth, and learning to believe that you are enough. Britta also shares how her experience with Cocokind helped create a safe, supportive space where everyone felt seen, valued, and celebrated -exactly as they are.
In this episode, we sit down with Connie Sobczak, founder of The Body Positive, for an honest conversation about what it really means to feel at home in your skin. We talk about self-acceptance, unlearning the pressure to look a certain way, and building a kinder relationship with our bodies. This is one of our most meaningful conversations yet.
On the pod today, our VP of Product Development and CMO join P as they discuss why we make what products!! And face tapes? Not going to happen for us (here's why).
This week’s episode is a special one — we sat down with our customers from our NYC Community Brand Trip to talk all things skincare, beauty, and what it really means to show up authentically as yourself.
P hosts her first guest: her sister Valerie! Together in Korea, they chat about growing up with severe acne and tough beauty standards, and how that's shaped the work they both do today. *to see more about what Valerie is working on, check out her instagram!
Prices in the beauty industry can feel totally irrational. In today’s episode, we break it all down: why Cocokind prioritizes formulas over fancy packaging, how marketing impacts what you pay, and when brands actually choose to make less money to deliver more value. If you’ve ever questioned what’s inside the bottle versus what’s outside, this is the episode for you.
Catch up on the latest in Cocokind world! We share updates on our brand trip, community activations, Target wins, and our PR mailer program. Plus… for those curious about the blurred-out product in our latest PR mailer, the secret is finally out 👀. Tune in to hear what mystery favorite is making a return and how your support is making an impact.
Listen to this week's episode where we do our first "AMA" (or Ask P Anything!) style podcast. We answer your questions on what product shelf life really means, embracing failures, retail promos, balancing founder / mom life, and more!
On this week's episode, we dive into some of the most common misconceptions about skincare ingredient lists. Learn with us about what the ingredient list can tell you and what it can't tell you about a product, its formulation, and its efficacy!
This week's episode is our deepest dive on every cocokind product that exists today. Discover how our products are meant to be used, the decisions behind their development, the history of our products, and more!00:00 - Intro 02:58 - Cleansers17:00 - Toners32:22 - Retinols41:45 - Serums46:37 - Moisturizers 59:02 - Eye Creams1:03:44 - SPF1:05:40 - Body1:09:37 - Lip
This week’s episode is a special one—we invited our San Francisco community to join us live for a recorded podcast session. We opened the floor to questions, shared stories, and talked about all things beauty. It’s honest, unfiltered, and full of the energy only our community can bring!
What does it really take to land on an Ulta endcap?In this episode, we’re taking you behind the scenes of one of our biggest bets yet—our national retail rollout. Priscilla shares what it means to be on shelves at Ulta, why this is Cocokind’s largest investment to date, and what most people don’t understand about how retail actually works.
In this episode, we share the story behind our community brand trips: why we created them, how we choose who comes with us, and the impact they’ve had far beyond the airport gates.This isn’t about follower counts or blue checkmarks. It’s about bringing the most passionate members of our community into the heart of our brand. Hear behind-the-scenes stories, moments from past trips, and why these experiences are now a core part of how we do business.
Before Cocokind was on shelves or in your skincare routine, it was just an idea — one of many. In this episode, Priscilla shares the scrappy beginnings: doing in-store demos at Whole Foods, selling five units in three hours, and the unexpected business idea that almost came first (hint: 🍌🍦).
The intro to our podcast: why we're launching a pod, what you can expect, and why we named it Off Brand by Cocokind!
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