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Online Marketing Made Easy with Amy Porterfield
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Online Marketing Made Easy with Amy Porterfield

Author: Amy Porterfield

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Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business & NY Times Best Selling Author, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.

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Why Pinterest is the most low-risk way to direct tons of traffic, leads, and sales to your business. Imagine spending just one hour a week, or even less, to unlock unbelievable amounts of traffic, leads, and sales. My friend, it's all possible when you start to step up your Pinterest game! Pinterest is not your average social media platform, actually, it's not even social media at all (more on that later!) – it's a pure ROI goldmine that's just waiting to be explored.  To help guide us through everything Pinterest has to offer, I'm joined by the amazing Jenna Kutcher. Jenna is a multimillion-dollar business owner, New York Times best-selling author, and truly fabulous Pinterest expert.  Today, she shares her proven strategies to help you effortlessly generate engagement toward your website, blog, sales page, or wherever your heart desires. And the best part? No constant posting, no social media fatigue, and no more fighting a difficult algorithm.  If you're just getting started in entrepreneurship, feel nervous about showing your face on social media to grow your email list, or you're still in the side hustle phase of your business, this episode is for you! With Pinterest, you can organically direct a ton of traffic to your company in the most low-risk way possible.  You’ll hear all about:  4:18: How Pinterest completely shifted Jenna’s business strategy  6:15: The ways Pinterest is different than social media  10:44: Why you should focus on monthly views on Pinterest, not followers 13:00: The anatomy of a perfect pin and the science behind the algorithm  20:41: Tips for reviving an old Pinterest account  23:09: The importance of the captions on your pins 30:20: Understanding the trends on Pinterest  34:18: Everything to know about optimizing your pins for traffic and engagement  Listen in and see for yourself how easy, doable, and economical it is to grow your email list and your business on Pinterest. Trust me, you'll love it! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
Confronting the root of your fears and making unapologetic business decisions. Recently, one of my consultants gave me a massive wake-up call by telling me that I'm making all my decisions from a place of fear. Well, no one wants to hear that! At first, this was really hard for me to take in, and to be honest, I felt a lot of shame. But then I realized he gave me this feedback so I could work through it and be the best version of myself possible! Which is, of course, exactly what I want for you!  Now, my sweet friend, fear is one of the most challenging emotions to overcome, especially when you're faced with making big decisions for your business. Will this hurt someone's feelings? Is this going to affect my revenue? Am I going to look foolish in front of my team? But I want you to remember that it's always better to make a million wrong decisions and learn from them than to sit on the sidelines and never take action!   Trust me – I'm right there with you in my journey towards having complete confidence in my business decisions. So, in this episode, I share some strategies that have helped me understand the root of my fear, adjust my mindset, and make those brave unapologetic decisions.  Today, you’ll hear about:  2:02: A key question to ask yourself when you get self-critical or feel shame  5:26: Advice for unlearning the negative stories we tell ourselves  7:33: How to identify and get to the root of your fear-based decision-making 9:19: Why every emotion you feel is completely normal and can be worked on  13:16: Tips for embracing the discomfort and seeing your best results yet! Listen in if you've been making decisions based on fear, and give yourself permission to move forward, even if you don't have all the answers!   Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
Tuning into your intuition, trusting yourself, and taking your business to new heights with Jamie Kern Lima Today, we're not talking about your typical marketing strategies, growing your email lists, or crafting digital courses. No, my friend, today we're talking about something even more important for you and your business – your self-worth! I know, I know, this topic is a little different, but trust me, upleveling your self-worth will create that rock-solid foundation for taking your business to new heights. If you feel like you've hit a ceiling in your business despite all of your hard work, a low self-worth might be acting as an invisible barrier. But don’t worry! I’ve invited the best of the best to help you out. My fabulous guest today, Jamie Kern Lima, believes that doubling your self-worth can actually double your net worth. I like those numbers!  Jamie is the same incredible woman who created IT Cosmetics from her living room and later struck a billion-dollar deal with L'Oreal. So, she knows what she's talking about! And let me tell you, when I realized that self-worth was THIS important, it was a total game-changer for me and my business.  We also touch on Jamie's new unbelievable book, "Worthy," which is full of so many juicy tips and tricks that will truly change the way you walk through life.  In this episode, we discuss:  10:55: The difference between self-confidence and self-worth 21:14: Strategies Jamie used to overcome her lowest self-worth moments  30:09: How to know if you’re in “survival mode” and the impact it has on your business  34:21: Advice for tuning into your intuition, trusting it, and embracing your most authentic self 36:37: Everything you can expect when you dive into “Worthy”  Listen in because everything becomes possible when you believe you're enough. Your dreams, ambitions, and goals all align with your self-worth! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
Lessons I’ve learned from 5 incredible businesswomen who happen to be very different from me.    One of the most beautiful parts of entrepreneurship is the opportunity to connect with so many amazing people from all walks of life with all kinds of perspectives. You might come across someone completely different from you and you don't necessarily agree with everything they say – but the way they show up in their life and for their business is somehow intriguing and inspiring.      My friend, these are the types of people that you can truly learn the MOST from! That's why, in this episode, I'm doing something a little different – I'm sharing 5 incredible female entrepreneurs and influencers who have made me feel uncomfortable in the best way possible. Because I believe that the most significant growth comes from moments when you're uncomfortable.     Each of these fabulous women are so different from me personality-wise, but they've all pushed me to make bolder decisions, take risks, and be an all-around badass entrepreneur. Honestly, what more could you want?     In this episode, I highlight:     5:36: How Leila Hormozi embraces vulnerability, boldness, and inspires confidence in others  9:32: Lauryn Bosstick's unapologetic and authentic approach to building a brand, despite being in an industry that can be superficial   13:29: The way Codie Sanchez shares business strategies and real-world examples to help others build businesses   17:21: Reese Witherspoon's ability to transform her acting career into a successful business model   19:43: The teachings of Dr. Anita Phillips on the importance of embracing and nurturing emotions rather than suppressing them with the help of your community     So, listen in and get ready to push yourself to be the best version of yourself you can be!     Rate, Review, & Follow on Apple Podcasts   "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
An urgent message for anyone who markets their business online – which includes you! I'm here today with a super important bonus episode you literally can't afford to miss! My friend, if you're listening to this podcast, I know you're working incredibly hard to market your business online, so listen up.  The email deliverability systems of Gmail and Yahoo are undergoing some major changes. This means your beautifully crafted marketing emails might not be hitting your customer's inbox! But don't worry, I've called in an expert to help us all stay ahead of the game.  My guest, Alyssa Dulin, is the head of deliverability at Convertkit and sends over 2 billion emails a month! So, you can rest assured that we're in the best hands possible!  In this episode, she covers everything you need to know about email deliverability: from what it is and why it's so crucial to fully understanding the latest changes with Gmail and Yahoo, and most importantly, how you can navigate through all of this without getting sent to "Gmail jail". (But even if you do, Alyssa has tips for getting out right away!)  Today, we discuss:  5:24: Why email deliverability is so important  7:19: Breaking down the major authentication changes happening with Gmail and Yahoo 12:46: Tips for reducing the amount of clicks on the new “one-click unsubscribe button”  15:41: How to avoid email spam complaints and tools for “list bombing” prevention  27:43: Steps to take if you get put in “Gmail jail”  Listen in, and be sure to implement everything you learn today right now! Your inbox and your business depend on it.  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
Your step-by-step guide for hosting virtual live events and making millions with Darnyelle Jervey Harmon. As an entrepreneur, you've probably attended a couple of live events, and sometimes, you might even feel the itch to host one yourself. But planning the entire thing can feel like a lot of work, right? Well, what if I told you that you could host your very own live event, plan it with ease, and make millions in sales, all without leaving the comfort of your home? The secret? Virtual live events! I'm so excited to introduce you to Darnyelle Jervey Harmon, who is the best of the best when it comes to hosting million-dollar live events. She started out just like many of you, working a 9-5 and turning her side hustle into a million-dollar business. And she did it all primarily through hosting these virtual live events. With virtual live events, you can turn a few clicks into big sales, have your offer flying off the digital shelves, and bring together an incredible community. Darnyelle shares her step-by-step strategy for onboarding tons of new students without breaking the bank or your sanity.  And to my solopreneur friends, it's not about the number of attendees; it's about the quality of your engagement. So, even with a smaller audience, your impact can be life-changing!  In this episode, you’ll hear all about:  5:04: What exactly does a virtual live event showcase? 10:33: Breaking down the “run of show” for your virtual event 17:59: Key factors to consider before you start planning your event 22:05: Strategies for encouraging meaningful audience interaction  24:45: How to get your ideal customer to sign up and attend your event 33:20: Designing a system to ensure everything runs smoothly from start to finish  37:26: The metrics you should be tracking outside of sales  40:49: Tips for effectively following up with attendees after the event  So, listen in and start envisioning your virtual live event today! Put your plan together, choose a date, and just watch your sales soar.  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
How my time at couples therapy inspired me to improve my business.  I bet you didn't think a couples therapy retreat could provide some super valuable insights on improving your online business? I know it sounds crazy, but hear me out. Hobi and I recently attended a 4 day, totally unplugged couples therapy retreat and it was absolutely incredible!  Now, you might be thinking, "Amy…you and Hobi have a great relationship – why therapy?" Well, we wanted to take our already good relationship to the next level! And, my sweet friend, striving for greatness in both your personal and professional life is always a wonderful idea.  But let's be honest, it takes a ton of effort, vulnerability, and hard work! So, in this episode, I share some practical tips, tricks, and takeaways from our couples therapy retreat that you can apply directly to your business to take it from good to great.  Today, I discuss:   3:43: What happened during our time at the retreat  7:37: Practical strategies for playing full out in your life and your business 10:40: Why you should always be looking for improvement  14:29: How to get a complete buy-in from your partner  18:24: My biggest takeaway from couples therapy  Listen in and start putting in some of that extra TLC for yourself and for your business! Because, there’s no better time than NOW to uplevel your life.  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
Building a supportive and thriving community for you and your small business with Natalie Franke.  My friend, you and I both know that entrepreneurship can get pretty lonely at times. But, lucky for us, having a community can be as small as two people who connect and support each other. And, let's face it, the pandemic taught us all about the importance of connection, both online and in-person.  Being a part of a community is so much more important for small business owners than you might think! Community helps us keep going even when things get tough and allows us the opportunity to learn from an array of wonderful people. Plus, science has literally shown that we thrive the most when we have supportive people around us! That's why I'm excited to introduce you to my guest today, Natalie Franke. She's a community-building mastermind and the Head of Community at Flodesk. Natalie has helped thousands of small business owners cultivate communities, and today, she's here to share her expertise with you.  But, we acknowledge that stepping into a community can be a bit intimidating, which is why we also chat about Natalie's fabulous book, Gutsy. It's your guidebook to uncovering the unapologetic courage within you and building up the confidence to make your unique impact on this world.  In this episode, we discuss:  10:11: Why community is an entrepreneur's secret to success  16:05: The inspiring story behind Rising Tide Society  22:38: Tips for tapping into a community to fuel your small business and your emotional wellbeing 28:37: The first steps for getting involved in a community  32:17: How to conquer any anxiety or negativity around online communities  41:27: Advice on taking a leap toward your dreams, shaking off fear, and making the change you desire  Listen in because a big, beautiful community is out there just waiting for you to find them. And I'm here to cheer you on every step of the way!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
Grow your email list through strong leads, automation, and mastering the art of building clientele. Have you ever read a book and felt like you just had to share everything you learned with everyone you know?! Well, that's exactly how I felt while reading Alex Hormozi's new book that everyone in the business world is raving about $100 Million Leads. If you haven't heard of Alex before, let me tell you, he's the real deal - a hugely successful entrepreneur, investor, and author of 3 best-selling books!  So, why am I recommending this book to you? Because, my friend, I know you're working super hard on growing your email lists, and what better way to learn than from the best in the game? This book is all about how Alex has mastered the art of building clientele and gathering leads, ultimately turning his standard fitness business into the incredible life he has today.  Whether you're just starting out, working on your side hustle, or aiming to finally hit that million-dollar mark, these tips are guaranteed to help you out. That's why, in this episode, I'm sharing some of my favorite takeaways from Alex's book about automating and scaling your business through solid leads.  Today, you’ll hear about:  2:15: Every reason why if Alex can do it, you can too! 5:24: Alex's Core Four lead generation strategies 10:14: Tips for maximizing online content creation and nurturing leads  12:43: Examples, tricks, and processes to keep up your content creation momentum 18:07: Alex's golden give-to-ask ratio rule  Listen in and dream big, my sweet friend! Because Alex's insights can get you to your goals, no matter where you're starting from. And trust me – I’m only scratching the surface of this game-changing book, so be sure to get yourself a copy and dive in deeper! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
Three practical strategies I’m implementing into my email marketing strategy for 2024. I don't know about you, but I feel like now is the perfect time to freshen up my email marketing strategies. I've been doing this for a while now, and I know that what has always worked for me won't necessarily work forever. My friends, change and evolution are wonderful things!  Last year was my most successful year yet, and you know what made the difference? I stepped out of my comfort zone and tried new things, even if they scared me a bit. That's why, in 2024, I'm fully adopting this mindset and trying out three brand new strategies to grow my email list. Usually, I like to have all the details sorted out before sharing them with you. But this time, I'm inviting you to join me in real-time for this exciting marketing experiment! In this episode, I'm lifting the curtain on how I'm implementing these tactics into my marketing strategy to take my engagement, email list numbers, and sales to the next level. Today, you’ll hear about:  5:04: Why I’m such a strong believer of consultants and coaches  8:14: The ways I’m optimizing my podcast and website to prioritize their growth  14:27: My plans to revamp my newsletter and create a more personalized experience  23:18: 5 strategies I’m using to boost my email list engagement  31:03: The importance of data-driven experiments and keeping your audience in mind when testing  Listen in and make this year your year of evolution and shaking things up! It's time to grow those email list numbers and reach your most profitable year yet.  Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Here’s why it’s never too late to kickstart your side hustle and build your dream life. I hear way too many of my older Digital Course Academy students worry that they're too late to the game, are discouraged by their age, or think they're too far behind to ever catch up.  Well, here's the truth, my sweet friend – age is just a number, and you're never too old to start! In fact, some of the most successful entrepreneurs start a little later because, let's face it, life experience is a total game-changer.  Take it from me – on my 47th birthday, I woke up feeling so lucky and appreciative of my maturity, the wisdom I've gained, and my capacity to care for myself and my business. As I get older, I'm also getting smarter, stronger, and I feel the best I have in years.  So, if you're thinking of starting a new career, you're an empty nester, or looking for a new passion project in your retirement, I have some great news for you: you can make that leap today!   In this episode, I dive into:  4:30: Real life proof that age is just a number 9:38: How to avoid comparing yourself to younger generations  13:33: Why you need to prioritize feeling your very best  17:06: Reframing your negative thoughts as positive mantras and mottos  20:18: The true value of an older voice in high level rooms  Listen in and get ready to keep learning new things and facing new adventures, no matter how old you are!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
How to get ahead with your small business finances to maximize your business success. If I could give you one piece of advice based on my past regrets, it's to get financially educated early on in your business. Trust me, my friend, understanding how to play the game of business finances will make things so much easier for you further down the line!  But, I know how scary and overwhelming talking about money can be, so I've brought in an expert to make things a whole lot easier – Tiffany "The Budgetnista" Aliche. Not only is she a fabulous financial educator, she's also a New York Times bestselling author, star of Netflix's "Get Smart with Money," and co-host of the incredible podcast “Brown Ambition”. She's here to share her step-by-step guide on building wealth unapologetically for you and your small business. Tiffany knows that your money is the backbone of your business, and if your financial flow is even a little bit off, you might be setting yourself up for trouble. That's why in this episode, we're talking about everything (and I mean EVERYTHING) from budgeting to saving to investing for your small business!  Today, we dig into:  4:30: The difference between financial fullness and financial freedom  5:55: Simple tips for beginners in business budgeting  10:01: Why you need to save money just like squirrels save acorns 14:00: The importance of your personal and business credit score  19:01: Advice for getting started in investments  28:17: Everything you need to know before making your side hustle a full time gig  32:31: How to separate your business and personal bank accounts  Listen in and start prioritizing your business finances TODAY. Your business deserves it!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
A step-by-step guide for leaving your 9-5 and starting your thriving online business. Have you been dreaming of ditching the 9-5 grind and turning your side hustle into a full-time gig? Or maybe you're finally ready to go all-in with entrepreneurship? If that sounds like you, you're in the right place!  I totally get it, my friend – taking that first step can be super intimidating, but don't worry, I'm here to help. Today, I'm sharing my tips and strategies to give you the courage and the strength to make your transition.  These are the exact steps I took when I left my job to start my online business, and trust me, there's nothing more rewarding than being your own boss and living life on your terms.  This step-by-step guide is pulled straight from my book, Two Weeks Notice, and is all about putting in your notice, preparing the launch of your business, and 'unbossing' yourself. The best part? You don't need any experience or resources to get started!  Tune in for:  5:01: Why you need to schedule your exit/start date  8:27: A checklist of actions to take during the "runway" phase of starting your online business 11:52: Tips for putting yourself out there online through social media, a podcast, a blog, etc.  16:53: The best way to hold yourself accountable when getting started  20:10: How to give your notice without burning bridges  Listen in and start the first day of the rest of your life as a successful and thriving entrepreneur. You deserve it, my friend! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out.
Simple strategies for writing irresistible copy that helps sell your product instantly.  My friend, I know your goal as an online business owner is to attract as many people as you can to your life-changing product. And believe me, you can't do that without some killer copywriting skills – or the text and words that sell your product and inspire action. Having an incredible offer is fantastic, but selling it can be tricky if your audience isn’t drawn to your sales page.  I've successfully launched Digital Course Academy so many times, but I continue to tweak my copy frameworks to get even better results than before! So, even if your product has been in the market for years, there's always room for adjustments to align with industry trends or the evolving needs of your audience.  Today, I'm sharing some super easy strategies I've tried and tested to boost your messaging game and talk to your audience on a human level – without any of that fancy language and jargon no one understands.  Whether you're writing emails, social media posts, or copy for your website and sales page, these tips will help you create content that people will love!  In this episode, I share:  4:29: How to clearly define the problem your offer solves  6:21: Simple tips for writing personalized, intimate, and effective sales copy 12:12: A real life example of how to use a statistic in your messaging  16:46: The two frameworks my team uses to write copy in the right place at the right time  26:58: Why you should be testing and updating sales copy in real-time during launches 29:57: Tips and strategies for writing for social media and email  Listen in and get ready to sell your product instantly with these impactful copywriting tips. Soon enough, you'll be a pro at writing content that your audience can't resist! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
Here’s why there’s always enough room for you in a saturated market. As an entrepreneur, I bet you've heard about market saturation a million times. Well, we’re talking about it some more today, BUT we’re focusing on reframing your emotions and feelings around it. Because trust me sweet friend, with the right mindset, you can succeed in any market, no matter how saturated it may seem! So, why am I talking about this? I see many hopeful students in Digital Course Academy who hit the brakes because they feel like the market is just too crowded for them. But, let me tell you, that's simply not true – and I have proof!  When I started as a social media manager nearly 15 years ago, it felt like every other person I talked to was doing the exact same thing as me. But, I didn't let the noise of oversaturation get to me, and I was able to grow the business I have today. And I know you can do it too! In this episode, I’m diving into:  3:44: Questions to ask yourself that challenge the idea that the market is too saturated  5:24: Math that proves making sales is all about honing your marketing skills  12:20: Tips for embracing what makes you unique and attracting your ideal audience  15:23: How I focus on my niche rather than worry about a saturated market  19:14: Reminders to help you break free from this false narrative Listen in and kick off your dream business. Remember, the market may be saturated, but your uniqueness and what you bring to the table are just waiting to shine through! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
Grab the freebie for this episode by heading here! Tips, tools, and strategies for building the most engaged online community. When you're building your online business, you have such a special opportunity to connect with your community on a personal level. I truly can't tell you how much joy and pride I feel in building my own community. It's so gratifying and I hold it very close to my heart, so of course, I want you to have the same experience!  If you've been dreaming of transforming your audience into a thriving community, this episode is perfect for getting started! In my business, I have an entire team dedicated to my community. Sylvia, Brittani, and Megan are simply amazing, and they have so kindly shared their top 5 strategies for keeping up with and using community engagement to grow and improve your business. And don't worry if you're a team of one or just starting out in entrepreneurship! These behind-the-scenes strategies are super versatile and adaptable, so they'll work for you no matter where you are in your business journey. In this episode, I discuss:  4:45: The art of calendar creation and batching to foster a more engaged community 13:01: Strategies for optimizing your live interactions with students  18:08: The importance of developing deep relationships with students and how we keep track of their success stories  22:09: Advice for implementing an advisor program to provide diverse perspectives and support during launches 24:38: Tips and tools for collecting and analyzing student feedback  31:25: How to track data and metrics to make informed business decisions  Remember, my dear friend, your community is truly the heart and soul of your business. So listen in and start getting the most out of the fantastic people and community you've built with your incredible gifts! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
Optimize your future launches by getting intentional about your profit margins. Buckle up, my friend, because today we're diving into all things numbers and how to increase your profit margins! I know, I know, it's definitely a bit daunting when you’re first getting started, but it’s one of the most important things you can do!  With a bit of practice and dedication, you'll be on track to use your profit margins to better understand and scale your business. After all, it's your profit margin that allows you to pay yourself more, reward your team, and invest back into your business. In this episode, I share the four key things my team focuses on to maintain our profit margin (if we're happy with it) or increase it. I want you to steal these techniques and tools for yourself so you can make the most intentional decisions and plan for future launches!  Today, I cover:  2:48: What exactly your profit margin is and how to choose your benchmark  8:49: Tips for budgeting and planning for future launches to maintain a healthy profit margin  14:25: Advice for making intentional expense decisions that align with your business goals  16:05: Why you need to be reviewing your recurring expenses  20:14: The importance of being transparent with your team about numbers  Listen in and remember, if your profit margins aren't where you want them to be, it's absolutely okay! We're all constantly learning and growing, and you're already on the path to bettering yourself and your business.  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
How LinkedIn can elevate your podcast and your business with Hala Taha. If you're listening to the Online Marketing Made Easy show, I'm guessing you're a fan of podcasts, right? If you've ever thought about starting a podcast or wanted to leverage LinkedIn to grow your podcast and business, this is the perfect episode to get started. And I'm telling you – this conversation is not just for all of you; I also found it incredibly valuable for me and my podcast!  Enter Hala Taha, the fabulous founder YAP Media, the host of the Young and Profiting podcast, and massive LinkedIn influencer. I've recently been working with Hala and her podcast network, and it's been such a blast!  Hala's a natural go-getter who left her corporate job to follow her entrepreneurial dreams. Now, she's constantly topping the Apple Podcast charts and working with the biggest and brightest in the online space.  We talk about the LinkedIn strategies she uses to grow her business and her podcast. She's absolutely mastered the LinkedIn algorithm and is sharing all of her publishing and engagement hacks with you!  In this episode, you’ll hear about:  4:09: When Hala knew it was time leave the corporate world and dive into entrepreneurship  7:40: Advice for starting a side-hustle podcast 11:08: Strategies for consistently ranking as a top podcast  13:44: Common mistakes for both newbies and seasoned podcasters  18:58: How and when to start monetizing your podcast  24:10: Creating a podcast network  26:06: The biggest challenges Hala faced when scaling her business  30:18: Tips for boosting your LinkedIn audience and engagement  33:52: Why it’s never too late to start your podcast!  Listen in, my friend, because the opportunities are endless. LinkedIn's organic reach is a goldmine just waiting to be tapped, and Hala is spilling all the secrets! Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Everything you need to know about manifesting your big goals with Gabby Bernstein. Sweet friend, I'm so excited to have you here for the first episode of 2024! Today is so much fun, and I guarantee it'll help you start your new year off with a bang! We're diving head first into manifestation – a topic often overlooked on the podcast amid all the marketing, digital courses, and list-building talk. But trust me, it's super important and it all relates back to your business!  Honestly, I’m right there with you and fairly new to the manifestation game. But, lucky for us, we have the incredible Gabby Bernstein here to guide us through it all. Gabby is a bestselling author, spiritual leader, manifestation expert, and the host of the mega-popular podcast Dear Gabby. She even manifested meeting Oprah, so you know she's the real deal!  So, whether you dream of being your own boss, doubling your revenue, or shifting your mindset to abundance mode in 2024, this episode is the perfect launching pad for massive success in the new year.  In this episode, you’ll hear all about:  5:38: How manifestation relates to your business, funnels, list building, and taking action  9:51: A step-by-step framework for manifesting beginners  16:38: Tips for managing resistance or “faking” manifestation  18:27: The most common mistakes people make when getting started  23:45: Why you have to release all control to manifest successfully  30:41: The ways gratitude factors into the manifestation  Listen in, and get ready to manifest your biggest dreams. It's a new year, new opportunity, and we're ready to kick off right! Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
How to stay on top of your team’s well-being by measuring happiness levels. Believe me – the success of your business is SO dependent on how passionate your team is about their work. But it's not just about being productive; it's about staying motivated, prioritizing your well-being, and preventing burnout. And I want you to catch any signs of unhappiness in your company before it's too late!  We recently rolled out a wellness tracker for our entire team. It's been a bit of a challenge to figure out how to measure abstract things like happiness and stress, but I'm so excited to share how it's been playing out! My friends, this wellness tracker is like a dashboard for the heartbeat of your company. By comparing your team's stress/happiness metrics to your goals, you can physically see the trajectory of your company culture. (And it’s not as complicated as it sounds, I promise!)  It's amazing how much easier it is to tweak things when you can actually look at why stress levels are creeping up or how much happiness is starting to dip.  In this episode, I break down:  7:38: The importance of prioritizing intentional margin to offset potential errors or overwhelming moments  13:38: My core value of nurturing a loyal, happy, and positive work environment  17:25: Our first indicator that reflects the team stress and happiness averages  23:34: Why we track shout-outs and celebrations  27:11: The power of listening and implementing team ideas  30:09: Project management tools we use to organize and track our goals   32:57: How to keep your wellness tracker simple and tailored to your needs  Listen in and get ready to transform your work culture – no matter the size of your team. Because, my friend, your success starts with feeling great and passionate about what you do!  Click here to listen! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
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Comments (64)

Robin Henry

Thank you for this episode. it really spoke to where I am right now in my business. I appreciate your openness and wanted you to know that you helped at least one person today.

Feb 27th
Reply

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Feb 4th
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Ricardo Martins

please put the audiobook on play books

Nov 17th
Reply

Camilo

Awesome episode 🤯🤯🤯

Nov 24th
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Camilo

Excellent 🤯🤯🤯

Nov 9th
Reply (1)

Blaze Bullock

Really loved this podcast. It was exactly what I needed to hear at this point in my entrepreneurial journey. Thank you!

Mar 18th
Reply

Catriona Rannoch

There's still a month until the end of Q1 2022

Mar 3rd
Reply

ID21288177

Life changing podcast

Feb 21st
Reply

Javad Bayzavi

Great tip for #personal_branding customer support, using guided reply formats

Jan 28th
Reply

Marijke Hoos

i love amy's podcast she gives valuable information, has very interesting guests and her podcast flow is easy to follow.tha ks amy for producing such valuable content :)

Jan 15th
Reply

📩 Raymond J. Negron💎

Can we just say the word " Phenom," because that is what Amy P. is doing here. she is dropping Knowledge Bombs💣💣💣. We can choose to pick up the pieces that work for us from the Explosion💥💥💥 or we can choose to get consumed by the content. She gives enough for everybody to run an online business successfully. As a Business Coach you MUST take One Actionable Piece of content at a time and Apply it to your business. Thank you Amy P. Love ya 💙 buddy

Nov 14th
Reply

Tanisha Boyd

I've learned so much in such a short amount of time. Truths and calls to action for the entrepreneur. Thanks so much!!!

Oct 26th
Reply

Yoni Ejo

Brilliant advice as ever!

Oct 2nd
Reply

Anthea Selene Black

Hi Amy I love listen I g to your podcasts and find them so incredibly useful. I have learnt so much. thank you so much. I was wondering if you could do an episode on how to get people to join your new FB group, especially when it has no or few members. and I was also wondering why you don't talk about YouTube? don't you think it's a valid platform? And wouldn't it be anotjer alternative for growing lists? just curious

Sep 15th
Reply

Lynne Wells

☹️

Aug 19th
Reply

Yoni Ejo

really helpful practical advice. thanks Amy.

Jul 25th
Reply

Caroline Taylor

dr

Jul 17th
Reply

Isabel Mengel

👍 loved this podcast. thank you

Jun 26th
Reply

Tasnuva Hridita

loved it ❤️

Jun 16th
Reply

Jean Chery

Hello 👋 , Ms. Amy, you are an unprecedented mentor you also enhanced my wisdom on marketing now I have superstar 😍 you and I don't expect to fuss anymore. And l loved your lovely vocalists.

Jun 1st
Reply
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