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Important Lessons Learned from a Concierge Physical Therapist - E133 Highlights from this episode: Run Down: Lessons Learned from a Concierge Physical Therapist (00:45) In today's episode we are going over an interesting experience I had utilizing the services of a concierge physical therapist for an issue I was having. We break down the entire visit and go over what he did a great job of and what could have been improved. Then, of course, we relate it back to what we do every day in our practices. There's a lot of valuable takeaways so buckle up! (00:45) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Is Your Staff Buying in to Your Vision?  In this week's nugget it's all about bringing your staff in on your vision and getting everyone to row the same direction towards it. If you are constantly having to battle your staff to make changes to your practice, you are fighting an uphill battle and the chances of those changes sticking are slim to none. This nugget explains how to give your staff some ownership of the big goal/vision for your practice so the corporate accomplishments made feel like personal wins for them as well!  Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Are You Measuring What Matters? - E132 Highlights from this episode: Run Down: Are You Measuring What Matters? (00:41) Office Talk: Dry Eye Clinic - build it and they will come (20:03) In today's episode we are talking measurables for your practice. How do you know if you are doing well? How do you know if you are operating efficiently? These are important questions you need to ask yourself and find the answers to. What you do not measure cannot improve. However you think you're doing, you need to take an honest look at these numbers and find your starting point. Then, it's only up from there, my friends! (00:41) In our Office Talk today, we are talking about the dry eye clinic addition and referrals. We are having a great time building this and seeing a response from patients every day! (20:03) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - What is the Most Important Thing You Do? In this week's nugget it's all about figuring out what the most important activity is in your practice and then making everything else support it. This will help you become more efficient as well as create a "specialist" feel when you are more focused in your pursuit.  Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Are You Data Driven? See How I Used Data to Plan My 2023 - E131 Highlights from this episode: Run Down: Are You Data Driven? See How I Used Data to Plan my 2023 (01:05) Office Talk: IPL Addition & Cutting the Fat (19:21) In today's episode we are talking numbers and how we use data in my practice to set goals and expectations for the new year. You can't manage what you don't measure which is why it's critical to have a way to get reports on your production, finances, expenditures, etc. In this segment I took a deep dive into all my KPI's that I monitor and analyze them to see where I was strong and where I was weak. Join me as we take all that information and use it to plan our trajectory for the coming year! (01:05) In our Office Talk today, we are talking about the new IPL and how our advanced dry eye treatments are going. We also discuss new changes being made to make the practice more efficient on all fronts by "cutting the fat" in ways you may not expect. (19:21) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - The Key To Getting Honest Patient Feedback In this week's nugget it's all about patient feedback. Honest feedback in fact! Anything else will be useless to you. So, how do you get this kind of important information? Listen in and we'll spill all the secrets! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Step Strategy to Turn Your Resolutions into Reality - E130 Highlights from this episode: Run Down: 3 Step Strategy to Turn your Resolutions into Reality (00:35) Office Talk: Doing more with less, creating an office focus (19:18) In today's episode we are talking about the things that are on everyone's mind at the beginning of the year: resolutions. This is all well and good in theory but if they stay that way (just theory), they are a waste of time. We don't want this to be you! Today we talk about a simple 3-step strategy to take those goals and turn them into reality one step at a time. In 12 months, you will be so thankful you did! (00:35) In our Office Talk today, we are talking about how the huge turnover we had mid-year in 2022 has led to great things in our practice! We are now doing more with less and are on a much better, more efficient trajectory as we build our new dry eye clinic and look ahead to expansion. (19:18) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Are You Doing This One Thing to Improve Your Business?  In this week's nugget it's all about the benefits of starting a blog. Yes, you read that correctly, a blog. This is more than just an avenue for patients to learn something from you, although that is still a great reason. We will cover all the benefits of getting that blog started for your practice in 2023 and you won't want to continue without one!  Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
4 Tips to Keep Staff Excited with This End-of-Year Task  -E129 Highlights from this episode: Run Down: 4 Tips to Keep Staff Excited with This End-of-Year Task (00:38) Office Talk: Spreading the dry eye vision to my staff (17:36) In today's episode we are talking about that thing that always sneaks up on you at the end of the year: staff evaluations. This can either be a soul-sucking drain on everyone involved OR  it can be an exciting and productive conversation that moves everyone forward to the next year with renewed vigor and purpose. The choice is simple, yet getting that kind of positive response seems like an elusive goal. We have simplified the process down to 4 tips that will completely change the game when it comes to evaluations and leave everyone with a much better taste in their mouths afterwards! (00:38) In our Office Talk today, we are talking about the process our practice has gone through in introducing the new Dry Eye clinic goals to the staff. Staff buy-in is critical to your success in whatever change you decide to make so it is important that you plan ahead for possible hangups and make sure it is presented the right way. (17:36) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Control This One Thing, Control Your Life In this week's nugget it's all about managing your time well. There are three categories that you need to allocate every task into: Trash, Trim, and Treasure. This will help you eliminate or at least reduce the things that don't actually matter and increase the amount of time spent on the important things! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Top Tips to Enjoy What You Do Every Day - E128 Highlights from this episode: Run Down: Top Tips to Enjoy What You Do Everyday (00:44) Office Talk: Dry Eye Conversations (19:06) In today's episode we are talking about finding enjoyment in what you do. If you don't enjoy what you do, you are on the fast track to burn out. Part of finding enjoyment, I believe, is having a sense of purpose in what you do. Having a niche or specialty has given me that. However, I have also found that if you don't set things up right, your "purpose", "specialty", or whatever you want to call it, can actually become the bane of your existence instead of a source of happiness. Listen to this episode for the tips and tricks I have found to help with this very issue! (00:44) In our Office Talk today, we are talking about the great conversations I've been having with my patients about dry eye. I'm continually blown away by how excited they are to talk about it and how little it is addressed by any other practitioner. (19:06) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Take the First Step! In this week's nugget it's all about taking that first step to make things happen. You are the driving force in your practice. Nothing needs to be done all at once, but you DO need to do one small thing to start. How do we eat an elephant? One bite at a time.  Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How to Create Your Ideal Patient Avatar - E127 Highlights from this episode: Run Down: How to Create Your Ideal Practice Avatar (00:37) Office Talk: Dry Eye Practice (17:48) In today's episode we are talking about finding your ideal patient avatar. The past few episodes have all lead up to this and dialing this in will either confirm all the work you've done so far, or it will send you right back to the drawing board to adjust your plan because it wasn't actually aligned with where you want to go with your practice. Once you figure out everything about the person you WANT in your chair, the rest becomes so much easier! (00:37) In our Office Talk today, we are talking about our practice's dive into dry eye. It's amazing to think of how much has changed and been added in just the last two months. We are excited to share the journey with you so stay tuned! (17:48) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Put in the Work and Make it Happen In this week's nugget it's all about how planning and trying to perfect the theory of a change is all well and good but when it comes down to it, it can be paralyzing and many otherwise good changes you would make become DOA (dead on arrival). You will "think" yourself out of so many good things if you don't take action. If you need put in the work and then TAKE ACTION to make it happen!  Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Are You Making This Critical Mistake with Your Practice Focus? - E126 Highlights from this episode: Run Down: Are You Making This Critical Mistake with Your Practice Focus? (00:38) Office Talk: Defining my practice and delegating (23:52) In today's episode we are talking about a big mistake that is often made by practices and that is trying to be everything to everybody. We tried this in my practice and not only do you get burned out, but you end up doing a lot of things good but not great. We need to differentiate ourselves not give more reasons for us to look like everyone else. Give this episode a listen to hear how to avoid this mistake and give yourself more purpose and satisfaction by going in the opposite direction. Enjoy! (00:38) In our Office Talk today, we are talking about our practice's definition going off of the run down. I will describe how I am tightening things down in my practice and making our focus more and more clear. (23:52) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Not Reinventing the Wheel vs. Being Original? In this week's nugget it's all about how to differentiate yourself without completely scrapping potentially good and useful things.  Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Have You Done These 3 Things to Prepare for 2023? - E125  Highlights from this episode:  Run Down: Have You Done These 3 Things to Prepare for 2023? (00:43)  Office Talk: Office expansion (15:36)  In today's episode we are talking about 3 important things you need to do to prepare for a killer 2023. We are closing in on the end of 2022 and now is the time to do your legwork for setting up a good strategy and plan for the year to come. Let this episode guide you on how to build this strategy and create your goals for the next year. Enjoy! (00:43)  In our Office Talk today, we are talking about our practice's impending expansion. The need is there and we are looking at making some moves. There are a couple options that have presented themselves recently and now it's time to buckle down and take a good look at them to see what makes the most sense for our growth goals. (15:36)  Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Make Big Things Happen in Small Steps In this week's nugget it's all about how to make big things happen in a sustainable, bite-size way. Big things don't usually happen all at once. It's a step by step process. The key is to keep making those small steps. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
6 Ways To Make Sure You Are NOT a Commodity [Thanksgiving Episode] - E124 Highlights from this episode: Run Down: 6 Ways to Make Sure You Are NOT a Commodity (00:46) Office Talk: Dry Eye, Medical, & Hiring (17:53) In today's episode we are talking about what it takes to make sure your practice is not a commodity. There are 6 keys that I have found to make sure this is not you. You have more to give your patients than the other guy. Show it! Enjoy! (00:46) In our Office Talk today, we are talking about developing a dry eye center, taking on more of what I enjoy (medical) and the continuing saga of hiring. Quick tip on hiring: do NOT do interviews via Zoom. You will not get the full picture of the prospective staff member and there are critical things you will miss by not having them come in to speak with you. (17:53) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Keep it Simple and Excel!  In this week's nugget it's all about the amazing way keeping things simple can maximize your efficiency and how focusing all your energy in one direction will help you go 10x farther than you could have otherwise. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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