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CEO Series: Evaluating Your BHAG/Vivd Vision - E102 Highlights from this episode: CEO Series: Evaluating Your BHAG/Vivd Vision (2:31) Office Talk: Slower Weeks, Seasonal Businesses (17:22) In today's episode, we are starting a new series on being a CEO of your practice. Today we focus on your Big, Hairy, Audacious Goal (affectionately referred to as your BHAG) and overall vision for your practice. What does it look like to have one? Can it change or must it be nonconforming? These are just some of the questions we will be answering! (2:31) In our Office Talk today, we discuss those dreaded "slow" weeks you may have pop up. How do you handle them? If you started cold, do you realize that what seems slow to you now was probably the busiest you had ever been just a few years ago? Perspective is key and staying the course and guiding your staff through it confidently is key. (17:22) Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - The Danger of "Good" and "Gratitude" In this week's nugget it's all about not letting "good" and "gratitude" for where you're at keep you from continuing to improve and make things even better. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Listener Q&A - E101

Listener Q&A - E101

2022-06-1628:49

Listener Q&A - E101 Highlights from this episode: Listener Q&A (1:53) Office Talk: Hiring & Interviewing from the applicant's POV (21:00) In today's episode, we have taken a bunch of listener questions and given you all the answers! We love sharing our thoughts and experiences with you so if you have questions or ever want to chat, connect with us on social media or shoot Dr. Lillie an email at drlillie@theultimateod.com! (1:53) In our Office Talk today, we are talking hiring and what it looks like from the applicant's point of view. We hear a lot about how hard it is to find good staff, interviewees, etc. when hiring today but have you thought about how YOU are as the interviewer? How do you come off? Are you presenting a favorable package to your prospective employees or are you running late, unorganized, dismissive, etc.? It all makes a difference my friends. (21:00) Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - The Power of Choice In this week's nugget it's all about the power of choice... your patients', your vendors, and yours. Life is too short to work with people you don't like. This road also goes both ways. Make sure you are the type of person people want to work with as well! Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Make Managed Care Work For You - E100 Highlights from this episode: Make Managed Care Work For You (1:56) Office Talk: Office Meeting & Highlight Board (13:07) Managed care is a much talked about battle we fight in our practices. There's the constant back and forth between the poor reimbursements and losing patients because you don't take their insurance. In this episode we are talking about how to make the most of managed care because it's here to stay. This is the sandbox we need to play in at this point. If it goes away someday, we all win; but for now, we need to adapt and make the most of our opportunities with these patients. (1:56) In our Office Talk today, we are talking office meetings! I always talk about the importance of having these frequent meetings with your team and today we are sharing some new things we are putting in place. We just had one and we are starting a new motivational tactic called the "highlight board" listen in on what this means and the point of it. (13:07) Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Hiring In this week's nugget it's all about Hiring! This can be one of the worst parts of being a business owner unfortunately but you can use it to your advantage and build a bigger, better practice if you have the foresight to know what you need. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
4 Reasons to Choose YOU! - E99 Highlights from this episode: 4 Reasons to Choose YOU! (2:00) Office Talk: Hiring a Doc & Networking (15:08) When you are venturing into a new niche, practice, etc. there are a few things you are going to want to figure out FIRST to give you the best odds of success. In this episode, we talk about the 4 things you need to know that will make your future patients choose you over the other guy. These include understanding how you are going to compete (because competing on price is NOT a good idea!), selling what/how your patients want to buy, how to minimize the risk to you, and finding your target patients. (2:00) In our Office Talk today, we are talking about my new adventure in looking to hire a doc and some things I've started doing that I believe are crucial to making sure everyone is on the same page. We also talk about the power of networking and how my attitude towards that has changed drastically since my early years. (15:08) Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Efficiency vs. Volume In this week's nugget it's all about what kind of practice you are going to have. Are you going to go for an efficient practice and see fewer people but have lower overhead? Or, are you going to have lower fees but higher volume? Which do you think is better for your goals? Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
4 Ways to Make Your Business Successful - E98 Highlights from this episode: 4 Ways to Make Your Business Successful (1:58) Office Talk: Hiring Saga (21:10) The scary part about starting a business, a niche, etc. is you don't KNOW if it's going to be successful. There is of course always a certain amount of risk you're going to take when starting or adding something new. However, there are also steps you can take to mitigate those risks and set you up to achieve more than you ever thought possible. In this episode, we give you 4 steps to figuring that out and getting your game plan in place. Enjoy! (1:58) In our Office Talk today, we are talking about the ongoing hiring fiasco and how to properly value your current staff given the hellscape that the hiring world is right now. (21:10) Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - The #1 Skill of A Successful Optometrist  In this week's nugget it's all about what makes an Optometrist successful. What is their secret ingredient that makes it happen for them? We have the answer. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Outside the Box - Social Jazz Interview Welcome to new bonus episodes we are launching with a segment called "Outside the Box"! There is a wealth of knowledge to be gained from other businesses/industries that can be applied to our optometric practices. Dr. Nick Lillie is interviewing people from all sorts of professions and businesses to find those nuggets, strategies, etc. that we can take and apply to our own practices. Why reinvent the wheel if there's already a solution and we just need to think outside the box and adapt it to our lives?  In this first episode, Dr. Lillie is interviewing Paul Baccaro with Social Jazz which is a program that helps businesses leverage social media to grow and succeed. Hear his story about how he got to where he's at as well as some lessons he has learned along the way to embarking on his latest venture, Social Jazz. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Marriage Wisdom Applied To Your Practice - E97 Highlights from this episode: Marriage Wisdom for Your Practice (1:43) Office Talk: Hiring & Patient Stories (13:03) It's wedding season! With marriage advice being given like crazy, we noticed how fitting a lot of the advice is for not only having a long, successful marriage with your soulmate but also running your practice. This week we are going through three books that we give to newly weds to help them on their journey together and how the key points of each of these books can also relate back to our work to set us up for a successful and fruitful practice. Enjoy! (1:43) In our Office Talk today, we are talking about the ongoing hiring saga as well as how the magic of connecting in conversation can change the entire patient experience (in a good way)! (13:03) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Why You? In this week's nugget it's all about why patients should choose you. What do you bring to the table that makes you special? Would you drive 45 minutes to experience an exam at your office? Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Creating a Niche in Your Practice - E96 Highlights from this episode: Creating a Niche in Your Practice (00:37) Office Talk: Patient of many offices & Hiring (12:01) The Riches are in the Niches! We've all heard this saying right? Well, it's true and it can also be a way to bring in a specialty that you really enjoy. The trick is to have a balance where what you love doing doesn't get ruined by making it part of your business. In this episode, we talk through my journey of choosing a specialty beyond the everyday refractions and how one was finally landed on based on a few key factors. Enjoy! (00:37) In our Office Talk today, we are recapping a patient that recently came in who was hopping between a bunch of offices and how that experience went with us. Also, we are talking HIRING. Unfortunately we are back at it again so listen in to what happened to get us here and how the search is going! (12:01) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Comparison is the Thief of Joy In this week's nugget it's all about how to keep your joy. Comparison is the quickest way to start losing perspective and let unhappiness and unfulfillment take hold. Don't let that happen to you. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Lessons from Costco - E95 Highlights from this episode: Lessons from Costco (00:47) Office Talk: CEO Mindset in my practice (18:36) If you are lucky enough to have a Costco nearby (or have listened to this podcast for any amount of time), you know how amazing Costco is! In this episode, we talk about what makes it so memorable and why it doesn't just have customers, it has loyal fans. Then, we take it a step further and see how that can be used in our own practices. Enjoy! (00:47) In our Office Talk today, we are talking about putting the CEO mindset into play in my own practice. If you haven't listened to those previous episodes, go back and give them a listen. (18:36) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - KISS In this week's nugget it's all about how easy you make your life. My advice? Keep it simple stupid. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Three Perks of Private Practice - E94 Highlights from this episode: Three Perks of Private Practice (00:43) Office Talk: Mental health & reviews (17:37) In today's episode, we are talking about some perks of being in private practice versus a corporate chain. FLEXIBILITY is one of the main bonuses here and boy do we think it's worth it! Give a listen and see what else private practice has to offer. (00:43) In our Office Talk today, we are taking a mental health minute and discuss how important that is. If you don't slow down, your body will make you. Make sure you listen to yourself. If you are taken care of, you can take better care of your patients, staff, etc. (17:37) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Choosing the Right Candidates In this week's nugget it's all about setting yourself up for success and picking the right people. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
4 Small Changes with Big ROI - E93 Highlights from this episode: 4 Small Changes with BIG ROI (00:44) Office Talk: Addressing problems & Being the squeaky wheel (14:27) There are lots of "big" changes you could make in your practice that would shake things up and improve your ROI... however, those massive shifts aren't always practical in the season you're in or even possible given the limited resources we are often stuck with. This leads to what we are talking about today: 4 small changes that can make a BIG difference. It's the little things that add up over time my friends. Never discount the compounding effect one small shift in the right direction will have on your practice long term. (00:44) In today's office talk, we discuss how your practice is it's own little ecosystem with its own specific strengths, problems, etc. The key to not stagnating and becoming a slave to "what is", is to be flexible and have a plan with how you're going to deal with issues and keep to your core mission ahead of time. We also talk about how you may have to handle issues outside your office (eg. with my optical supply vendor in my case) and how to do that effectively to get what you need handled. (14:27) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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