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Optometry: The Ultimate O.D.
Author: Optometry: The Ultimate O.D. Podcast
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Description
Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!
368 Episodes
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Reflections on Perception & Passion in Your Practice | E229
Highlights from this episode:
Reflections on Perception & Passion in Your Practice (00:43)
Closing Thought: Is it a "hell yes"? (19:12)
In the spirit of Thanksgiving, I am reflecting on all that we have to be thankful for in private practice and optometry as a profession. In this episode we are discussing some of the perceptions staff/patients/etc tend to have when you start making moves. While these perceptions may or may not be positive, the one thing you should be able to count on to power through is your passion. Do you love what you do and would you continue to do it if nobody knew?
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Perspective Shifts for Long Term Success | E228
Highlights from this episode:
3 Perspective Shifts for Long Term Success (00:57)
Closing Thought: Have You Earned What You Deserve? (19:04)
I am just coming back from a week spent with my P3 Mastermind group in Nashville and I have gained some incredible perspective on what the future holds for not only our industry but my journey as well. Being in a room with people that are doing what I plan to do was an invaluable experience and has given me so much juice as I work toward my BHAG of 10 million in 10 years. You will not want to miss these nuggets and I hope they benefit you as much as they did me.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
4 Steps to Creating Lasting Connections in Your Practice | E227
Highlights from this episode:
4 Steps to Creating Lasting Connections in Your Practice (00:36)
Closing Thought: A man can never step in the same river twice (21:06)
A successful business is all about relationships and connections. It is even more relevant to our profession. You not only need to connect with your patients, but with your entire team. These are 4 steps that I've utilized to help me cultivate a dedicated patient base as well as an open and communicative team.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Key Leadership Principles You NEED to Build a Great Team | E226
Highlights of this episode:
Key Leadership Principles You NEED to Build a Great Team (00:11)
Closing Thought: You can lead a horse to water (20:14)
Looking back at my externship with Dr. Martin Carroll over 13 years ago, I can see the genius in how he operated and led his team. I have tried to implement some of these in my own practice and though I still have much work to do, I can see the fruits of these principles already working!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Learning the Art of Solving Problems in Private Practice | E255
Highlights from this episode:
Learning the Art of Solving Problems in Private Practice (00:31)
Closing Thought: Now is not Forever (15:37)
There is inherent risk in ownership. Then, growth requires you to up your risk tolerance even more (ie. no risk, no reward). That's where a good business owner needs to have discipline. Managing the risk is crucial. If you are constantly chasing the next opportunity - which are going to come with a whole new set of problems - in lieu of handling the current problems/issues in your practice, you will lose your balance and wind up in a bad place.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Top 4 Factors Contributing to My Growth the Past 2 Years | E224
Highlights from this episode:
Top 4 Factors Contributing to My Growth the Past 2 Years (00:36)
Closing Thought: Everyone Wants the View, No One Wants the Climb (16:08)
An extreme amount of growth has happened for both my practice and myself personally the past few years and while I believe there are many things that have contributed to it, I have 4 that stick out as having the biggest impact on my trajectory. Had I known or learned these things earlier on, I'm sure I could have made it to where I am now a lot sooner but the growth is in journey and that time was necessary for me to fully develop these skills. I want to share these with you so perhaps it will help propel you forward even faster!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
The Secret to Achieving BIG Goals in Private Practice | E223
Highlights from this episode:
The Secret to Achieving BIG Goals in Private Practice (00:42)
Closing Thought: The easiest part of private practice (18:39)
2024 has been a big year for my practice! In light of the recent milestones we've hit (new location, adding a doctor, etc.), I thought I would take us back to where this vision was born back in 2022. That was the year I sat down and created my BHAG (big, hairy, audacious goal) for 15 years out and worked backwards from there setting other goals for the in-between years. Let me tell you, the proof is in the pudding when it comes to the effectiveness of goal setting.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Moving Locations Recap: Stress & Success | E222
Highlights from this episode:
Moving Locations Recap: Stresses & Successes (00:42)
Closing Thought: Stacking Rice (19:21)
It has been a busy week, my friends! In this episode I give you the play by play on how our moving week went with our practice. We are a few days in to a packed schedule week and I'm happy to be a case study and share my story of how it's going/where my mind is at. If you want to see how the new office turned out, take a look at our practice social media pages @familyvisionoptical!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Are You Stuck in Textbook Mode? It's Time to Get in the Arena! | E221
Highlights from this episode:
Are You Stuck in Textbook Mode? It's Time to Get in the Arena! (00:40)
Burst the Bubble! (14:11)
In this episode we are talking about taking the next step in our practices. Whether that is adding a specialty, building a new location, or entering private practice for the first time, it's time to get in the arena. Let my experience be an encouragement! It's time for those goals and aspirations to become a reality my friends. Let's dive in!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
From Struggle to Success, the Journey of Leveling Up My Practice | E220
Highlights from this episode:
00:46 - From Struggle to Success, the Journey of Leveling Up My Practice
18:39 - Closing Thought: Our Circumstances Shape Our Views
We are one week away from moving into our new office and let me tell you, it has been a whirlwind! In this episode we are talking about the perspective shifts that had to happen to get to this point - to take the leap and just get on the rollercoaster.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Things You Need to Manage as the Head Coach of Your Practice | E219
Highlights fom this episode:
3 Things You Need to Manage as the Head Coach of Your Practice (00:32)
Closing Thought: Should Have Wanted More Quote (19:23)
For all intents and purposes, as the CEO's of our practices, we are basically the "head coach". It's our job to manage our staff, our patients, and our business. To do that we have 3 levers we can pull: people, culture, and numbers. Listen to find out how all these things work together to get the best out of your team.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How to Spot Growth and Maintain Momentum During Difficult Seasons | E218
Highlights from this episode:
How to Spot Growth and Maintain Momentum During Difficult Seasons (00:46)
Closing Thought: The World is Better When People Try to Improve (16:54)
If you've listened to this podcast for any amount of time you'll know it's no secret that things are not always easy. In fact a lot of things are difficult and if you aren't focusing on the right thing, that can and will burn you out. In this episode we are talking about how to pull yourself back from the brink during those times, spot the growth that has already happened, and gain perspective from those who have travelled this road before and came out the other side.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
My Secrets to Maintaining Energy for My Practice & Avoiding Burnout | E217
Highlights from this episode:
My Secrets to Maintaining Energy for My Practice & Avoiding Burnout (00:36)
Closing Thought: Removing Yourself From the Emotion (16:39)
What we do for our professional can be a grind for some people. We do the same thing day in and day out and then a new year hits and we start all over again. Over the years I have found some amazing ways to help refresh, refocus, and get juiced up for the next stretch. Hopefully one or two of these will strike a chord and help you in the same way they did me!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Emotions 101: How to Capitalize on Pain and Discomfort in Your Practice | E216
Highlights from this episode:
Emotions 101: How to Capitalize on Pain and Discomfort in Your Practice (00:27)
Closing Thought: Make the most of this moment (17:09)
Emotions are powerful things. They can take you to great heights or drop you to great depths. In private practice we definitely experience the extreme highs and lows of this rollercoaster. The skill we need to master however is to make those lows (pain and discomfort in this example) work for you. Some of the greatest advancements come from painful situations!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Growth & Obstacles: How to Manage the Chaos of Private Practice | E215
Highlights from this episode:
Growth & Obstacles: How to Manage the Chaos of Private Practice (00:45)
Closing Thought: You'll Always Wish You Started Younger (20:53)
Just as in any other business, private practice experiences seasons of "ease" and "chaos". We are currently in the "chaos" season in our practice. While we are bursting at the seams with a bigger location on the very near horizon, we are also dealing with the age-old challenge of proper staffing. The beauty of this, however, is the improvements and lessons that present themselves in this time that force us to grow and develop in ways we never would have otherwise. Join us for the ride!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How to Figure Out if Your Staff is Overworked or Just Doesn't Care, And What To Do About It | E214
Highlights from this episode:
How to Figure Out if Your Staff is Overworked or Just Doesn't Care, And What To Do About It (00:52)
Closing Thought: Don't get stuck in the wrong room (16:05)
Staffing is a never ending project within a practice. We have had to replace several staff members over the last few months and obviously there's a learning curve with new hires and they are going to make many mistakes. The thing you need to find out, however, is whether these mistakes are because they are overworked or if they just don't care. Listen to the end to find out my take on what these "just don't care" situations tend to actually be.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: 3 Reasons to Love Being a Business Owner - E213
Highlights from this episode:
Quick Hitter: 3 Reasons to Love Being a Business Owner (00:37)
Closing Thought: Consistency (16:52)
I was recently asked what I loved about being a business owner. There are 3 big reasons for me that relate back to my sports background growing up. This is an often overlooked aspect of being in private practice but I believe it's one of the greatest sources of growth and development.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: How to Turn This Dirty Word into Your Practice's Super Power! - E212
Highlights from this episode:
Quick Hitter: How to Turn This Dirty Word into Your Practice's Super Power (00:33)
Closing Thought: Embarrassment is the Price of Entry (12:21)
OD's tend to cringe at the the word "sales". As much hate as it gets, when you boil it down, it really is just communication. Your ability to be a great doctor depends on you being able to communicate with a patient: explain your findings, what you prescribe, etc. A non-compliant patient is one that has not bought into you. Instead of making this a taboo word in our profession, let's make it our super power!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: The One Mistake that Will Change the Trajectory of Your Practice - E211
Highlights from this episode:
Quick Hitter: The One Mistake that Will Change the Trajectory of Your Practice (00:37)
Closing Thought: A Higher Calling (20:02)
There is one thing that can cause your practice to either sink into the depths of despair or catapult into the stratosphere: the story you tell yourself. This is true for not only your practice but life in general. You want to go places and do big things? You better be surrounding yourself with a narrative that matches.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: How to Not Let a Bad Situation Go To Waste - E210
Highlights from this episode:
Quick Hitter: How to Not Let a Bad Situation Go To Waste (00:44)
Closing Thought: The Magic Pill is in the Work You're Trying To Avoid (17:02)
As private practice owners, there are going to be times when the crap hits the fan and things go sideways. It could be issues with your lab, being short staffed, your frame vendors aren't getting things to you, etc. The trick to not only surviving these issues but thriving because of them is to learn from them. When things go wrong, you are able to see your weaknesses with dazzling clarity. In this episode we will talk about how to learn and then grow from these situations to make your practice better than ever!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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