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Ultimate O.D. Nugget - Share Your Victories In this week's nugget it's all about sharing your victories and successes. Your team will feel more invested if the get to experience some of those highs you achieve with you! Not only does it build morale but it is important to actually recognize how far you've come and give yourself a chance to celebrate it! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Office Evolution - E109 Highlights from this episode: Office Evolution (00:51) Office Talk: How my practice has evolved this year (23:32) In today's episode, we are talking about the evolution of a practice. If you aren't changing and evolving, you will be left in the dust and you will survive at best but not thrive. We talk a lot about the importance of having a vision for your business. This is what should always be guiding your decision making and help you keep the big picture in focus when the minutia threaten to take you over. The key is to allow yourself room to make changes that you could not have foreseen initially. Technology is going to change. Our scope of practice is going to change. Everything is going to change, and you need to be ready to change with it. (00:51) In our Office Talk today, we discuss how the Run Down has affected our office. Just in the last six months, there have been many shifts and changes and ultimately, they have all been for the better! Things that seemed like were not sending us in the direction we wanted turned out to open up new doors and allow for expanding services and a much better customer service! Stay tuned! (23:32) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Plans Can Change In this week's nugget it's all about being flexible. Plans change all the time. Your BHAG (big hairy audacious goal) usually remains pretty consistent but the path to get there may take some tweaking and maybe even some turns you didn't expect. Be open to it and watch yourself grow! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Simple Ways to Be a Great Leader - E108 Highlights from this episode: 5 Simple Ways to Be a Great Leader (00:48) Office Talk: Office reinvention (22:46) In today's episode, we are talking about the importance of leadership and 5 ways to become a great leader in your life. These things are universal. Apply them to not only your practice but to your home, your community, etc. People WANT great leadership and they will do amazing things if they only have someone to guide them, encourage them, lead them. Be that person! (00:48) In our Office Talk today, we discuss the reinvention of my practice! There have been many changes over the last six months with a booming 1st quarter, losing 3 staff members, and rediscovering the medical side of the practice. It's been a wild ride and it's exciting seeing where the journey is taking us! (22:46) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Fees In this week's nugget it's all about talking about your fees. Your costs are going up on everything from frames to copy paper. Have you increased your fees to protect your margins? If you let your margins suffer or even worse go negative, are you really doing your patients a favor? You will not be able to provide the kind of quality care you want to give your patients if you can't afford to anymore. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
The 5 Types of Wealth - E107 Highlights from this episode: The 5 Types of Wealth (2:06) Office Talk: Finding Happiness and Feeling Important (15:45) In today's episode, we are talking about all the different kinds of wealth. Financial is the first one most people think of and yes, it's important but there 4 other less-thought-of types that will affect your life just as much if not more. We will dive in to each one of these to help you make sure you are prioritizing things correctly in your life, business, etc. so as to reach whatever goals you have set for yourself. (2:06) In our Office Talk today, we discuss the proverbial search for happiness. What does that look like within your practice? What are you doing? Who are you helping? All these things you (most likely) have control over, so why not make it what you like? (15:45) Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Key Points for Your Patients In this week's nugget it's all about talking about what your patients care about. They care about things that they can tell affect them: blurry vision, can't see up close, dry eyes, etc. You need to talk about these problems that they already know they have and then provide them with the solution. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
CEO Series: How To Find Your Edge - E106 Highlights from this episode: CEO Series: How To Find Your Edge (2:12) Office Talk: New Scheduling Model, Iron Sharpens Iron (12:29) In today's episode, we are continuing on in our CEO series and talking about how to find that slight edge in your practice. Believe it or not, competition is a good thing! It makes us better and experts in our niches. We discuss where to look for an edge you can have over your competing practices and how to maximize it to stick out. Enjoy! (2:12) In our Office Talk today, we discuss where we are currently at with our staff turnover and how that has affected how we schedule. It's an efficiency based model instead of volume like it used to be. With fewer staff members, this new change is taking some of the load off them and putting it more on the doc so we can still see the number of patients we need to without overloading anyone. I am also still working on growing my practice in more ways than just adding an associate doc. The optical side of my practice is robust and booming and now it's time for me to catch the medical side up! (12:29) Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - When The Going Gets Tough, SIMPLIFY! In this week's nugget it's all about simplifying and becoming more efficient when things get hairy. We all have those seasons as a practice where things get a little tight, off-kilter, or there's a downturn of some kind. Instead of leaving yourself with so many things demanding your attention and that of your staff, simplify it as much as you can and you will come through it with flying colors and be better off in general going forward. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
CEO Series: Better Business Operations - E105 Highlights from this episode: CEO Series: Better Business Operations (2:01) Office Talk: Small Fish in a Big Pond (21:04) In today's episode, we are continuing on in our CEO series and talking about how to maximize your day to day business operations to protect your margins and work more efficiently. There are so many things that go into this and one segment of a podcast is not going to do it justice but we are giving you a short list of things to look into in your practice to make sure you are operating effectively and efficiently. (2:01) In our Office Talk today, we discuss the probability that you are likely a small fish in a big pond. Be careful not to let this discourage you and accept service that is subpar from vendors and the like, but also do not take it so far to the other extreme and be a pain for people to deal with because you demand so much when you really aren't worth it for them. It's a balancing act. Self evaluation is key to knowing where you stand and making sure you are treated well and have good relationships with the people that will help you on your journey to a successful, booming practice. (21:04) Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Managing Your Schedule In this week's nugget it's all about managing your schedule to benefit everybody. It is doable, I promise! The key is to find a healthy balance between you, your staff, and your patients. There will probably be a little give and take throughout the week and that's fine. Just make sure you aren't neglecting one of those three completely or that could come back to bite you in the end. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
CEO Series: 3 Changes You Need to Consider Making - E104 Highlights from this episode: CEO Series: 3 Changes You Need to Consider Making (2:02) Office Talk: Bad Reps, Priorities, & When Times Are Tough (13:59) In today's episode, we are continuing on in our CEO series and talking about changes you might want to make in your office to stay at the forefront of the profession. These 3 things will easily separate you from the masses. The devil is in the details and that's what being the CEO of your practice is all about. Take control and make sure you aren't missing out on where things are going! (2:02) In our Office Talk today, we discuss an interesting interaction that recently happened with one of our frame reps. Good communication is key and if your reps aren't giving you that courtesy, there are plenty out there who will and you may want to go find them! We are also recapping a part of our "Outside the Box" episode that brought up an amazing point about being a business owner. Listen in and you'll learn something! (13:59) Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget.- Change with a Purpose In this week's nugget it's all about making changes that matter. We all have those uncomfortable situations pop up that are few and far between, and we feel the need to put a new "rule" or procedure in place to safeguard against that EVER happening again. Most of these situations are extremely rare and for the extra work and headaches it causes to now "safeguard" against it, is it really worth it for your staff or does it maybe not matter quite as much as you think? Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
CEO Series: Online + Social Media Presence - E103 Highlights from this episode: CEO Series: Online + Social Media Presence (2:06) Office Talk: Frame Pricing, Strategy for rest of the year (15:31) In today's episode, we are continuing on in our CEO series and talking all about your online and social media presence and strategy. Do you follow a schedule? What kind of content do you post? Are you posting weekly? Is your website current or has nothing changed in years? All these things have a MAJOR impact on your brand as so many patients are going to either come to your or not based on what they can find online. Enjoy! (2:06) In our Office Talk today, we discuss my philosophy on pricing my frames, how to make sure your margins are maintained, etc. You have a lot of money tied up on the frames you put on your boards so better make them work for it! We are also talking about our practice strategy for the rest of the year as we move toward growth! (15:31) Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Frame Margins In this week's nugget it's all about controlling your frame margins. Do you know what your margins are? How often do you check them? Chances are you need to take a look at them with costs going up everywhere. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Outside the Box - Social Jazz Interview Welcome to new bonus episodes we are launching with a segment called "Outside the Box"! There is a wealth of knowledge to be gained from other businesses/industries that can be applied to our optometric practices. Dr. Nick Lillie is interviewing people from all sorts of professions and businesses to find those nuggets, strategies, etc. that we can take and apply to our own practices. Why reinvent the wheel if there's already a solution and we just need to think outside the box and adapt it to our lives? In this episode, Dr. Lillie is interviewing Evon Mendrin with Optometry Wealth Advisors which he founded to specifically help ODs on their financial journey. Hear his story about how he made the jump into this niche and all the thought and planning that went into it. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
CEO Series: Evaluating Your BHAG/Vivd Vision - E102 Highlights from this episode: CEO Series: Evaluating Your BHAG/Vivd Vision (2:31) Office Talk: Slower Weeks, Seasonal Businesses (17:22) In today's episode, we are starting a new series on being a CEO of your practice. Today we focus on your Big, Hairy, Audacious Goal (affectionately referred to as your BHAG) and overall vision for your practice. What does it look like to have one? Can it change or must it be nonconforming? These are just some of the questions we will be answering! (2:31) In our Office Talk today, we discuss those dreaded "slow" weeks you may have pop up. How do you handle them? If you started cold, do you realize that what seems slow to you now was probably the busiest you had ever been just a few years ago? Perspective is key and staying the course and guiding your staff through it confidently is key. (17:22) Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - The Danger of "Good" and "Gratitude" In this week's nugget it's all about not letting "good" and "gratitude" for where you're at keep you from continuing to improve and make things even better. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Listener Q&A - E101

Listener Q&A - E101

2022-06-1628:49

Listener Q&A - E101 Highlights from this episode: Listener Q&A (1:53) Office Talk: Hiring & Interviewing from the applicant's POV (21:00) In today's episode, we have taken a bunch of listener questions and given you all the answers! We love sharing our thoughts and experiences with you so if you have questions or ever want to chat, connect with us on social media or shoot Dr. Lillie an email at drlillie@theultimateod.com! (1:53) In our Office Talk today, we are talking hiring and what it looks like from the applicant's point of view. We hear a lot about how hard it is to find good staff, interviewees, etc. when hiring today but have you thought about how YOU are as the interviewer? How do you come off? Are you presenting a favorable package to your prospective employees or are you running late, unorganized, dismissive, etc.? It all makes a difference my friends. (21:00) Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - The Power of Choice In this week's nugget it's all about the power of choice... your patients', your vendors, and yours. Life is too short to work with people you don't like. This road also goes both ways. Make sure you are the type of person people want to work with as well! Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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