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Optometry: The Ultimate O.D.

Optometry: The Ultimate O.D.

Author: Optometry: The Ultimate O.D. Podcast

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Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, article recaps, business tips, and more all from his own personal experience!
101 Episodes
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Thanksgiving Driving Episode - E72 Highlights from this episode: Thanksgiving Driving Nuggets (00:39) On your holiday drive this Thanksgiving, here's a good episode for you to mull over. We all want to close out the year feeling organized and having our plan for the future in place, so let's get it started now! I have some great pearls in this episode for things you should be doing to take care of your office at the end of the year and set you up for a successful year ahead! (00:39) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Who Should You Trust With Phones? Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about who to trust with the bloodlines of your office: your phones. It may sound like something simple that a newbie can handle... but is that the best choice for your business? Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
The Discipline to be Great - E71 Highlights from this episode:  The Discipline to be Great (1:18) Office Talk: Growth phase, Always on (18:39) You know as doctors that it takes discipline to do something great. You did that in becoming the doctor you are. The battle is not over though, my friends. If you want to have a successful, growing practice/career, the work and discipline must continue! In this episode I walk through a few areas of your practice (and life) that I believe you need to be hyper focused on and disciplined in to stay at the cutting edge and be the best you can be. (1:18) I am excited to say that we are in a growth phase in my practice. We are getting 30-35% new patients consistently every month which is amazing but what that also means is that it's a little more work. Not only are there additional things you do in an exam with a new patient, but they are coming to you for a reason... and usually that reason is something like they weren't happy where they were going before. They are "trying you out" which means you better be bringing your A game! Listen in to see how I'm handling that and keeping things balanced in my office. (18:39) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Setting Expectations Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about how properly setting expectations in any area of your life will help set everyone up for a good experience. People become unhappy when there is a breach in expectations. Set them appropriately from the start and it will set you up for success. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Are You Trading Time for Money or Do You Have A Business? - E70 Highlights from this episode: Are you trading time for money or do you have a business? (00:34) Office Talk: Mr. Fix-it and Customer service for tough patients (16:20) What is your practice like if you're not there? Is it still making money? If your goal is to have a business, then it better be my friend! In this segment I give some steps to take to make sure you are not just trading time for money in your practice. Take a page from the corporate chains' playbook and make sure you are giving the right amount of attention to things that are actually making your practice money whether you are there or not: the optical. (00:34) In this week's office talk I have a bunch of examples of customer service. Not so great ones that ended up in a patient leaving another office and coming to me and then some situations in my own office and how I handled them. Good customer service is rare my friends, but it's not hard. (16:20) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about how to handle those slow times in your practice and not let them affect you longterm. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
What Language Are You Speaking? - E69 Highlights from this episode: What Language Are You Speaking? (00:38) Office Talk: It's all about the details! (16:13) To connect with your patients and gain their trust, you have to be speaking their language. If you know they have a pain point, ADDRESS IT! Let them know you are hearing them! This also means tailoring what you prescribe (or don't prescribe) for them. Not everyone may NEED a new pair of glasses for example. Being upfront and honest with patients will build good will and trust so even if they don't buy now, they will come back and buy another year. Let's think long-term, my friends, and build those lasting relationships now! (00:38) You know the phrase, "when the cat is away the mice will play"? It's a real thing! Not quite to that extreme in my office but, it is a real thing that if your standards aren't consistently being reviewed with your staff and reminders made, things are going to slip. It's another great reason to stay involved in your practice and keep everyone on the same page. Mistakes happen obviously but don't let it become part of your culture. (16:13) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Myokymia & Ocular Migraines Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about myokymia & ocular migraines and what the body is trying to tell us. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Top Tips for Handling a Slow Season - E68 Highlights from this episode: Top Tips for Handling a Slow Season (00:38) Office Talk: 10 Year Anniversary for Practice (15:07) Whether you are just starting out on your own or are already in an established practice, you are going to have slow times. The key to not letting these times effect you is to remain calm and in control. In this episode I go over what I've learned over the past 10 years for how to deal with these times when they inevitably pop up. Being a good leader is much easier when things are going great! It's when things aren't going so well that a real leader is tested and brought out. (00:38) Well, my friends, I've just reached the 10 year anniversary of opening my practice! It's crazy how fast/slow the years have gone but I can say with absolute certainty that I have learned so much and grown an incredible amount! It's worth it my friends, just keep grinding! (15:07) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - BHAG Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about you setting your Big Hairy Audacious Goal and letting that guide you. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Charge What You're Worth! - E67 Highlights from this episode: Charge What You're Worth (00:35) Office Talk: Dropping a Frame Line, Chats with Ultimate O.D.'s (12:31) Think about it: your prices dictate the kind of person that will pay it. Right? When I started my practice, I thought my edge was going to be charging the lowest price for my exam. As it turned out, I learned a valuable lesson about setting prices and expectations to get the kind of patient you want to build your practice on! (00:35) Let me just say, getting to have conversations with other Ultimate O.D.'s out there is so invigorating to me! I'm fired up from a great chat I had with an O.D. in Pennsylvania and I know I'm better for it. Iron sharpens iron, my friends. Reach out to other O.D.'s you look up to and respect and see where it takes you! I guarantee you'll learn something new and it will improve your life and practice in some way. I'm always up for connecting and love it when you all reach out so let's keep it going and growing! (12:31)  Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Recalls on Steroids Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about how to communicate your message effectively to patients and keep your practice top of mind for when they need you (aka Recalls on Steroids). Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Top 5 Tips to Connect With Your Patients - E66 Highlights from this episode: Top Tips to Connect With Your Patients (00:36) Office Talk: Sustainability, MCO Student Project, & Setting Expectations (12:13) In our profession, we are constantly creating and building relationships (or we should be). You know those people who are just amazing at connecting with others and make you feel like you're the only one in the room? You can do that too! In fact, you NEED to be doing that with your patients. You will not only build loyalty from that patient for years to come, but you will be a better doctor to them because you actually KNOW how you can help make their life better. You will know what their needs are far beyond what you can find out with some quick screening questions in a workup. Trust me my friends, use these tips to improve your connections and relationships and watch your practice and patient satisfaction explode! (00:36) In this episode's office talk I've got a lot of things I'm going over in my practice. First of all, burn out is a real thing my friends. You need to make sure you have a balanced schedule not only for you, but for your staff. Happy staff will get you happy patients. I was also contacted by one of my past interns who is now a student at MCO to review my practice for a project so you know I'm very excited about that! Then, in August I had my best month ever in my practice so coming into September and beyond where it isn't quite as gangbusters is something I have been proactively setting expectations for with my staff. Enjoy! (12:13) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - What Are You Worth?  Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about what you are worth. What do you charge for your services? Whatever price you set will convey a certain attitude and attract a certain type of person. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Case Studies on Customer Service - E65 Highlights from this episode: Case Studies on Customer Service (00:40) Office Talk: Staffing & Intern Update (21:05) Don't you ever wonder if other practitioners have the same experiences as you? And, do you sometimes wonder how in the world they handle them? In today's Run Down, I give you 4 situations from just the past few weeks that I've had in my practice, and how I dealt with them. Sometimes it's nice to just know you're not alone with some of this stuff and maybe you'll be able to take something away from how I handled them. Like I often say, I'll be either a great example or a horrible warning for you but I think we can all grow from hearing about it! (00:40) Let me just say this for this episode's office talk: Staffing with either make you love your job, or hate your life. I have an amazing staff right now; probably the most cohesive we've ever been, and it shows! The other thing we have going on is our current GVSU intern. I'm having her sit in on frame meetings, office meetings, etc. to hopefully give her a good view of what running a practice looks like. It's so much more than just doing an eye exam isn't it, my friends? (21:05) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - What You Talk About, You Get Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about what you talk about in an appointment. Believe it or not, it makes a difference and people actually listen more than you think. See how the power of suggestion can make a difference in your practice. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Keys to Being a Successful Leader in Your Practice - E64 Highlights from this episode: 3 Keys to Being a Successful Leader in Your Practice (00:39) Office Talk: Referrals, Cohesive Team, & Office Causes (15:40) If you want a successful, thriving practice, you have to do what it takes to create such a thing! There are 3 basic things I think good practice leadership boils down to and I list them all out in this episode and share how I put these things into practice in my own office. Let's get our ducks in a row and keep on growing my friends! (00:39) In this week's office talk I have updates on how my referrals are going for my specialty lens clinic as well as how my team is doing as a cohesive team. We are also starting in on supporting different causes as a practice leading into the holiday season. Hear how my staff is reacting to it and how it's all going so far! (15:40) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Marketing Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about marketing. Your goal is to grow your practice, so what does that mean in regards to marketing and the service you provide? Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Big Picture Things You Can Do to Give a Better Patient Experience - E63 Highlights from this episode: 5 Big Picture Things You Can Do to Give a Better Patient Experience (00:41) Office Talk: Staff Reviews & Office Intern (26:44) There are a million little things we can do to improve the patient experience throughout their visit with us. However, if you don't get the big picture things right first, those little things won't make the difference you need them to. It all starts at the top so I have consolidated it down to 5 major things that if you set up them up correctly in your office, will make the rest of it easy as can be! (00:41) In office talk this week, it's review time! Some people dread this time but I find it's a great way to keep up the communication with my staff, set new goals, and reenergize everyone for the future. Reviews are a good thing my friends. If handled correctly, things will only get better! (26:44) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
What Do You Do Here? - E62 Highlights from this episode:  What Do You Do Here? (00:48) Office Talk: Finding your sweet spot, Community, etc. (12:16) I'm bringing back a famous John F. Kennedy story to illustrate the bigger vision of what we do every day. You need to know for yourself what your purpose is in your practice, community, staff, etc. Once you have this figured out, you can direct your time and energy to things that actually matter and not waste time with things that don't. (00:48) I had a great conversation with a patient this past week who happens to be a very successful business owner. We talked about finding your sweet spot in life and business. This goes back to what I've been talking about a lot recently with deciding when and how to grow the practice. I also have some updates on things we've been doing in our community that have been great for us! (12:16) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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