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Ultimate O.D. Nugget - The #1 Skill of A Successful Optometrist  In this week's nugget it's all about what makes an Optometrist successful. What is their secret ingredient that makes it happen for them? We have the answer. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Outside the Box - Social Jazz Interview Welcome to new bonus episodes we are launching with a segment called "Outside the Box"! There is a wealth of knowledge to be gained from other businesses/industries that can be applied to our optometric practices. Dr. Nick Lillie is interviewing people from all sorts of professions and businesses to find those nuggets, strategies, etc. that we can take and apply to our own practices. Why reinvent the wheel if there's already a solution and we just need to think outside the box and adapt it to our lives?  In this first episode, Dr. Lillie is interviewing Paul Baccaro with Social Jazz which is a program that helps businesses leverage social media to grow and succeed. Hear his story about how he got to where he's at as well as some lessons he has learned along the way to embarking on his latest venture, Social Jazz. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Marriage Wisdom Applied To Your Practice - E97 Highlights from this episode: Marriage Wisdom for Your Practice (1:43) Office Talk: Hiring & Patient Stories (13:03) It's wedding season! With marriage advice being given like crazy, we noticed how fitting a lot of the advice is for not only having a long, successful marriage with your soulmate but also running your practice. This week we are going through three books that we give to newly weds to help them on their journey together and how the key points of each of these books can also relate back to our work to set us up for a successful and fruitful practice. Enjoy! (1:43) In our Office Talk today, we are talking about the ongoing hiring saga as well as how the magic of connecting in conversation can change the entire patient experience (in a good way)! (13:03) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Why You? In this week's nugget it's all about why patients should choose you. What do you bring to the table that makes you special? Would you drive 45 minutes to experience an exam at your office? Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Creating a Niche in Your Practice - E96 Highlights from this episode: Creating a Niche in Your Practice (00:37) Office Talk: Patient of many offices & Hiring (12:01) The Riches are in the Niches! We've all heard this saying right? Well, it's true and it can also be a way to bring in a specialty that you really enjoy. The trick is to have a balance where what you love doing doesn't get ruined by making it part of your business. In this episode, we talk through my journey of choosing a specialty beyond the everyday refractions and how one was finally landed on based on a few key factors. Enjoy! (00:37) In our Office Talk today, we are recapping a patient that recently came in who was hopping between a bunch of offices and how that experience went with us. Also, we are talking HIRING. Unfortunately we are back at it again so listen in to what happened to get us here and how the search is going! (12:01) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Comparison is the Thief of Joy In this week's nugget it's all about how to keep your joy. Comparison is the quickest way to start losing perspective and let unhappiness and unfulfillment take hold. Don't let that happen to you. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Lessons from Costco - E95 Highlights from this episode: Lessons from Costco (00:47) Office Talk: CEO Mindset in my practice (18:36) If you are lucky enough to have a Costco nearby (or have listened to this podcast for any amount of time), you know how amazing Costco is! In this episode, we talk about what makes it so memorable and why it doesn't just have customers, it has loyal fans. Then, we take it a step further and see how that can be used in our own practices. Enjoy! (00:47) In our Office Talk today, we are talking about putting the CEO mindset into play in my own practice. If you haven't listened to those previous episodes, go back and give them a listen. (18:36) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - KISS In this week's nugget it's all about how easy you make your life. My advice? Keep it simple stupid. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Three Perks of Private Practice - E94 Highlights from this episode: Three Perks of Private Practice (00:43) Office Talk: Mental health & reviews (17:37) In today's episode, we are talking about some perks of being in private practice versus a corporate chain. FLEXIBILITY is one of the main bonuses here and boy do we think it's worth it! Give a listen and see what else private practice has to offer. (00:43) In our Office Talk today, we are taking a mental health minute and discuss how important that is. If you don't slow down, your body will make you. Make sure you listen to yourself. If you are taken care of, you can take better care of your patients, staff, etc. (17:37) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Choosing the Right Candidates In this week's nugget it's all about setting yourself up for success and picking the right people. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
4 Small Changes with Big ROI - E93 Highlights from this episode: 4 Small Changes with BIG ROI (00:44) Office Talk: Addressing problems & Being the squeaky wheel (14:27) There are lots of "big" changes you could make in your practice that would shake things up and improve your ROI... however, those massive shifts aren't always practical in the season you're in or even possible given the limited resources we are often stuck with. This leads to what we are talking about today: 4 small changes that can make a BIG difference. It's the little things that add up over time my friends. Never discount the compounding effect one small shift in the right direction will have on your practice long term. (00:44) In today's office talk, we discuss how your practice is it's own little ecosystem with its own specific strengths, problems, etc. The key to not stagnating and becoming a slave to "what is", is to be flexible and have a plan with how you're going to deal with issues and keep to your core mission ahead of time. We also talk about how you may have to handle issues outside your office (eg. with my optical supply vendor in my case) and how to do that effectively to get what you need handled. (14:27) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Make the Move In this week's nugget it's all about the benefit of being in charge of your own practice. You can make the move. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
The Power of the Mind - E92 Highlights from this episode: The Power of Mindset (00:36) Office Talk: How to compete with corporate optical (15:28) Now that we are done with the CEO Mindset series, it's on to how powerful our minds really are. In this episode we discuss some studies done regarding the placebo effect and how mind over matter can make a significant difference in experiences. Check this one out, it may just change your perspective on a lot of areas of your life! (00:36) In today's office talk, we are discussing the possible issues with the advice some ODs gave regarding how to compete with the corporate chains' optical. Hear why we don't necessarily agree with their take and what actually might be a better approach coming from a private practice. (15:28) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - One Bad Apple Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about your staff and what to do if you have a bad apple spoiling the bunch. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
CEO Mindset Series: Self Care Part 2 - E91 Highlights from this episode: CEO Mindset Series: Self Care Part 2 (00:41) Office Talk: Applying strategy (14:00)  This is the final episode of our CEO Mindset Series! We like to think we saved the best for last. Not only is self-care paramount to having the energy and focus to strategize and do all the other steps we have talked about, but it is something that very easily is applied across ones entire life, not just your profession. Today we talk about the power of reading and how to curate a list of books that will help develop you as a person and get a mile deep in a subject with probably less work than you think. Enjoy! (00:41) In today's office talk we discuss how we are implementing the "strategy" portion of this series in our own practice. There have been many meeting of the minds with our office manager to come up with a workable list of things we can do to better ourselves and the next step is putting it in to action! (14:00) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Do What You Enjoy Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about doing what you enjoy. Our profession has seemingly endless niches to explore. Find something that gives you juice and do that my friend! Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
CEO Mindset Series: Self-Care Part 1 - E90
CEO Mindset Series: Being a Leader/Ambassador - E89 Highlights from this episode: CEO Mindset Series: Being a Leader/Ambassador (00:49) Office Talk: A week of crazy situations! (16:17) In the continuation of our CEO Mindset series, today we are talking about being the "face" of your practice. The office brand is centric around you ESPECIALLY if you are a private practice. This means you need to treat your position as such. Be seen, be out in the community, take part in committees, etc. Being prepared and knowing yourself and what you need to be comfortable in these situations is key. (00:49) In this week's office talk, we had a doozie of a week with just some crazy patient situations. When it rains, it pours, doesn't it? These things are going to happen and the thing to remember is not to freak out. It's going to be tempting to make a knee-jerk reaction and want to change a million things so this never happens again. Don't get me wrong, there may indeed be things you need to change or fix, but there is also a high likelihood that it's a fluke, the stars aligned, and it was just a crappy week. Take everything into account before letting your emotions get the better of you! (16:17) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - The Cost of Saying "Yes" Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about saying "yes". What does it cost you? Your pride? A few minutes of your time? And what do you get in return? It's probably more than you think. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
CEO Mindset Series: Your Practice Culture - E88 Highlights from this episode: CEO Mindset Series: Practice Culture (00:36) Office Talk: New Busy Season (17:05) In the continuation of the CEO Mindset Series, we are talking about your office culture. This piece of the puzzle effects everyone from your staff to your patients and people will love you or leave you because of it. In this episode, we discuss what your culture is currently, what you WANT it to be, and how to get there. Don't miss this one! (00:36) In this week's office talk, we talk about the shifting busy season for our profession due to Covid and what some reps have said their outlook is on the rest of this year. Regardless of what the seasons bring, remember to keep the bloodlines flowing and new patients coming in! It's a long game but will pay off in the next 2-3 years. (17:05) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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