Discover
Optometry: The Ultimate O.D.
![Optometry: The Ultimate O.D. Optometry: The Ultimate O.D.](https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/71/60/16/7160161c-ebed-75f3-f3c9-b7e510e9d723/mza_17919539511143088419.jpg/400x400bb.jpg)
Optometry: The Ultimate O.D.
Author: Optometry: The Ultimate O.D. Podcast
Subscribed: 25Played: 329Subscribe
Share
© Optometry: The Ultimate O.D. Podcast
Description
Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!
355 Episodes
Reverse
Emotions 101: How to Capitalize on Pain and Discomfort in Your Practice | E216
Highlights from this episode:
Emotions 101: How to Capitalize on Pain and Discomfort in Your Practice (00:27)
Closing Thought: Make the most of this moment (17:09)
Emotions are powerful things. They can take you to great heights or drop you to great depths. In private practice we definitely experience the extreme highs and lows of this rollercoaster. The skill we need to master however is to make those lows (pain and discomfort in this example) work for you. Some of the greatest advancements come from painful situations!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Growth & Obstacles: How to Manage the Chaos of Private Practice | E215
Highlights from this episode:
Growth & Obstacles: How to Manage the Chaos of Private Practice (00:45)
Closing Thought: You'll Always Wish You Started Younger (20:53)
Just as in any other business, private practice experiences seasons of "ease" and "chaos". We are currently in the "chaos" season in our practice. While we are bursting at the seams with a bigger location on the very near horizon, we are also dealing with the age-old challenge of proper staffing. The beauty of this, however, is the improvements and lessons that present themselves in this time that force us to grow and develop in ways we never would have otherwise. Join us for the ride!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How to Figure Out if Your Staff is Overworked or Just Doesn't Care, And What To Do About It | E214
Highlights from this episode:
How to Figure Out if Your Staff is Overworked or Just Doesn't Care, And What To Do About It (00:52)
Closing Thought: Don't get stuck in the wrong room (16:05)
Staffing is a never ending project within a practice. We have had to replace several staff members over the last few months and obviously there's a learning curve with new hires and they are going to make many mistakes. The thing you need to find out, however, is whether these mistakes are because they are overworked or if they just don't care. Listen to the end to find out my take on what these "just don't care" situations tend to actually be.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: 3 Reasons to Love Being a Business Owner - E213
Highlights from this episode:
Quick Hitter: 3 Reasons to Love Being a Business Owner (00:37)
Closing Thought: Consistency (16:52)
I was recently asked what I loved about being a business owner. There are 3 big reasons for me that relate back to my sports background growing up. This is an often overlooked aspect of being in private practice but I believe it's one of the greatest sources of growth and development.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: How to Turn This Dirty Word into Your Practice's Super Power! - E212
Highlights from this episode:
Quick Hitter: How to Turn This Dirty Word into Your Practice's Super Power (00:33)
Closing Thought: Embarrassment is the Price of Entry (12:21)
OD's tend to cringe at the the word "sales". As much hate as it gets, when you boil it down, it really is just communication. Your ability to be a great doctor depends on you being able to communicate with a patient: explain your findings, what you prescribe, etc. A non-compliant patient is one that has not bought into you. Instead of making this a taboo word in our profession, let's make it our super power!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: The One Mistake that Will Change the Trajectory of Your Practice - E211
Highlights from this episode:
Quick Hitter: The One Mistake that Will Change the Trajectory of Your Practice (00:37)
Closing Thought: A Higher Calling (20:02)
There is one thing that can cause your practice to either sink into the depths of despair or catapult into the stratosphere: the story you tell yourself. This is true for not only your practice but life in general. You want to go places and do big things? You better be surrounding yourself with a narrative that matches.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: How to Not Let a Bad Situation Go To Waste - E210
Highlights from this episode:
Quick Hitter: How to Not Let a Bad Situation Go To Waste (00:44)
Closing Thought: The Magic Pill is in the Work You're Trying To Avoid (17:02)
As private practice owners, there are going to be times when the crap hits the fan and things go sideways. It could be issues with your lab, being short staffed, your frame vendors aren't getting things to you, etc. The trick to not only surviving these issues but thriving because of them is to learn from them. When things go wrong, you are able to see your weaknesses with dazzling clarity. In this episode we will talk about how to learn and then grow from these situations to make your practice better than ever!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: Customer Service vs. Hospitality - E209
Highlights from this episode:
Quick Hitter: Customer Service vs. Hospitality (00:39)
Closing Thought: What would you tell your 20 year old self? (18:30)
The term "customer service" carries a lot of weight in business. Everyone claims to have it but few actually do. Today we are talking about the difference between that and hospitality and what we should take from each to be better doctors and practice owners.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Highlights from this episode:
Quick Hitter: How To Recognize & Improve Your Practice Identity (00:39)
Closing Thought: Quote from S. McNutt (14:38)
You've heard me say this time after time but to have a successful practice, you need to know who you are. Knowing your priorities as an office will help guide not only your decisions as the owner but your team's. Your homework is to get what you think it is down on paper and then have your staff do the same thing. Use this as a tool to create a unified mission!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: Fact or Fiction? The Customer is Always Right - E207
Highlights from this episode:
Quick Hitter: Fact or Fiction? The Customer is Always Right (00:38)
Closing Thought: Immanuel Kant (18:30)
This week we are talking about serving our patients. To serve them to the best of our ability, to be genuinely great doctors, is it better to be/provide whatever each of your patients wants? OR, is it better to practice to the best of your ability with certain specialties making your practice not the right fit for some people? We will discuss the pros and cons of each and see how we find the balance between being both a great doctor and a great business owner.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: How I Changed My Practice to Make My Specialty Stand Out - E206
Highlights from this episode:
Quick Hitter: How I Changed My Practice to Make My Specialty Stand Out (00:44)
Closing Thought: Quote from Steve Prefontaine (19:03)
In this week's episode we are talking about how to make what you love to do the breadwinner of your practice. People want to have an expert in their issue. People travel for experts. Become the master in one arena and patients will flock to you for your expertise!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: 5 Steps I Used to Grow My Specialty - E205
Highlights of this episode:
Quick Hitter: 5 Steps I Used to Grow My Specialty (00:37)
Closing Thought: Hard work vs. Luck (15:15)
In this week's episode we are discussing practice specialties. To grow them a specialty is simple and straight forward... but is extremely hard to do. We have unlimited options for us to grow and invest in, let's make the most of them!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: Keys to Avoid Overwhelming the Patient - E204
Highlights from this episode:
Quick Hitter: Keys to Avoid Overwhelming the Patient (00:44)
Closing Thought: Unplug (18:28)
In this week's episode we are continuing our conversation on maximizing your bottom line with the last piece of the puzzle: your patients. We've talked about the limited bandwidth of our staff, patients have it even worse! Let's discuss the critical things we need to do to save our patients from being overwhelmed and non-compliant.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
The Keys to Managing Top Line Revenue with Your Vision & Your Team - E203
Highlights from this episode:
Quick Hitter: The Keys to Managing Top Line Revenue with Your Vision & Your Team (00:37)
Closing Thought: What is Your Hammer? (21:22)
In past episodes we have discussed the best ways to grow your bottom line net. This week we are taking it a step further and breaking it down into the steps both you and your team need to take to get aligned on your vision and actually make it happen. Numbers on a paper are only as good as the plan to get there. If your team isn't bought in (or even worse, YOU aren't), you have already lost the battle!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: 3 Ways to Boost Your Profitability and Be a Better Doctor -E202
Highlights from this episode:
Quick Hitter: 3 Ways to Boost Your Profitability and Be a Better Doctor (00:36)
Closing Thought: Indiscriminate Action is Lazy (16:12)
Top line revenue is more of a vanity metric. The number that matters is your net. In this episode we are talking about how increased profitability helps you become a better doctor. There are 3 ways to increase your bottom line while specializing and providing top notch care.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: How to Level Up Your Practice - E201
Highlights from this episode:
Quick Hitter: How to Level Up Your Practice (00:41)
Closing Thought: Start something and give it all you have (22:17)
In the past few years, my practice has grown from 600k to 1.3m. There are several things that I believe have contributed to this and I want to share them with you!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: As the CEO of Your Practice, What Should You Focus On - E200
Highlights from this episodes:
Quick Hitter: As the CEO of Your Practice, What Should You Focus On (00:46)
Closing Thought: Do No Spoil What You Have (20:20)
We've talked a lot about being the CEO of your practice in past episodes (see episodes 82-91). But, once you carve out that time to actually BE the CEO, what do you do? What do you use all that time for? In this episode we walk through the things that I have planned out to tackle on the two weekdays I will not be seeing patients. This is an incredibly important question to answer if you are wanting to make the move from having a good job to have a great business!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter 5 Step Process to Unmatched Customer Service - E199
Highlights from this episode:
Quick Hitter: 5 Step Process to Unmatched Customer Service (00:35)
Closing Thought: The Test Comes Before the Lesson (26:26)
It has been a while since we've talked about customer service but with something as seemingly obvious as this, we still need to make sure we are keeping it front of mind. In this episode I give you five steps to creating a practice with customer service at the forefront!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: This is Your Permission to be Successful - E198
Highlights from this episode:
Quick Hitter: This is Your Permission to be Successful (00:49)
Closing Thought: Process Evaluation (22:11)
"Action will delineate and define you". There is no reason you can't you do the amazing things that others are doing. Give yourself permission to go and do it. Those other people are no better than you. Of course imposter syndrome can be a challenge, but it's only as real as you allow it to be. Start asking "why not you?" and you will be blown away at the things you can accomplish... because why not?
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: 3 Ways to Apply the Pareto Principle to Grow Your Business - E197
Highlights from this episode:
Quick Hitter: 3 Ways to Apply the Pareto Principle to Grow Your Business (00:51)
Office Talk: Family Spring Break story (19:35)
Closing Thought: Good Boy! (27:54)
In this week's episode we are talking about the Pareto principle (basically the 80/20 rule). This can be applied in so many areas of our lives but obviously today I am applying it to our optometric practices. Whether you own your own practice, work as an associate, or are just working to become an optometrist, this principle will work for you. Cut the fat, focus, and double down, my friends.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Comments
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024