Optometry: The Ultimate O.D.
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© Optometry: The Ultimate O.D. Podcast
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Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!
384 Episodes
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How to Be A Better Doctor - It's Not What You Think | E245Highlights from this episode: How to Be A Better Doctor - It's Not What You Think (00:38)Closing Thought: The Parable of 3 Stone Cutters (15:14)There's a lot that goes into being a good doctor. While clinical knowledge is incredibly important, my hot take is there is something else that is the deciding factor on whether you are considered a great doctor or not. Let me know if you agree and if you think you've mastered this in your practice yet!Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Anatomy of an Effective Office Meeting | E244Highlights from this episode: Anatomy of an Effective Office Meeting (00:49)Closing Thought: Double the Pleasure, Divide the Pain (19:26)We've talked about the importance of office meetings before but in this episode we are breaking it down to what actually needs to be included to make them worth it. A great office meeting requires preparation and work but trust me - if done right - it will help promote a phenomenal office culture and staff camaraderie. We want our practices to THRIVE, not just survive, so let's set ourselves up for success starting with our office meetings!Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How A Scorecard Helped My Practice Have the Best Two Months Ever | E243Highlights from this episode: How A Scorecard Helped My Practice Have the Best Two Months Ever (01:01)Closing Thought: Manage Your Ego. Manage Your Thoughts. (16:44)Since adding an associate about 6 months ago, we have taken lots of steps to improve my practice. We are all familiar with the phrase "what gets measured gets managed" and that is exactly what we leaned into with the creation of our practice "Scorecard". This was developed with the idea that everything on there was able to be directly influenced by the staff and they would have incentives to hit certain goals. While it took a few months to lay the groundwork and see where we were at before setting goals, I am blown away by how effective it has been in my practice. It has resulted in having the best two months ever even with having massive snow storms and sickness bombarding us! Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How to Build Trust in Your Practice | E242Highlights from this episode:How to Build Trust in Your Practice (00:36)Closing Thought: You can't learn what you think you already know (23:14)Trust is the foundation of any practice. Whether it's your patients, your staff, or your associates, rapport must be built before they're going to put any faith in you. I have learned this lesson the hard way a few times over the years and am happy to say I've come out the other side and can now pass it along to all of you! If you want a thriving practice, use these tips and create some incredible relationships in your office!Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Critical Steps to Develop Your Team | E241Highlights from this episode: 5 Critical Steps to Develop Your Team (00:44)Closing Thought: Love of the Journey (21:34)As your practice grows and changes, so must your team! During the expansion season of my practice, I added one doctor and 2 additional staff positions which put me at 8 total support staff. Of those 8, 4 of them have started within the last 6 months! This gave me the opportunity (or rather the need) to grow and train up a new team. These 5 steps are what I have been following and I hope they bring some value to your practice as well. Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Tricks to Weathering the Storms of Private Practice | E240Highlights from this episode:5 Tricks to Weathering the Storms of Private Practice (00:45)Closing Thought: Mastery is Priceless (22:09)If there's one thing I've learned over the past 13 years it's that there will always be ups and downs in private practice. The way you get through it is by understanding that everything is a season and then implementing these 5 tricks to get your head above water and keep going.Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Reasons 2025 is Going to Be Our Best Year Yet! | E239Highlights from this episode:3 Reasons 2025 is Going to Be Our Best Year Yet! (00:42)Closing Thought: If there's money in the bank, we're not dead yet (23:13)While planning for this year, there are 3 things that keep coming to the forefront in how I run my practice that I believe are going to make this the best year yet and I am excited to share them with you! Let's grow!Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
2 Lessons from a New Level of Private Practice - E238
Highlights from this episode:
2 Lessons from a New Level of Private Practice (01:03)
Closing Thought: The Neural Re-wiring Process (17:23)
Part of achieving a new level in practice is getting new perspective and realizations when you step back and take a look at what you are doing and where you've been. There are a couple things I've known but lately their importance has really been obvious plus I have an optical nugget for you based off of some recent success with a higher end brand.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
This is the One Thing That's Holding You Back in Your Practice | E237
Highlights from this episode:
The One Controllable Thing Holding You Back in Your Practice (00:33)
Closing Thought: Do what you love! (17:58)
Thinking back to my sports days, I had some incredibly influential coaches. There are some things that have stuck with me that I'm now applying to life as a business owner. Shoot me a message with how you want to practice. What's your dream schedule like? Do you see patients? Are you only doing specialty exams? I want to know!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Things I Wish I Knew When I Started My Practice | E236
Highlights from this episode:
5 Things I Wish I Knew When I Started My Practice (00:34)
Closing Thought: Be the person you needed when you were young (21:11)
There are so many lessons I've learned over the past 13 years in practice but there are 5 that really stick out. I wish I fully understood these from the beginning and I want to share them to hopefully help you get ahead much faster than I did.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How to Go From Owner-Practitioner to Owner-Operator | E235
Highlights from this episode:
How to Go From Owner-Practitioner to Owner-Operator (00:39)
Closing Thought: How much can I lose and still be ok?
I received a great question from a listener that I wanted to answer with a full episode on my thoughts. This question is how to make that transition from owner-practitioner to owner-operator. This is still very much a work-in-progress but I've already learned some incredibly valuable things making this change and I want to share them with you!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Questions to Focus Your Goal-Setting | E234
Highlights from this episode:
3 Questions to Focus Your Goal-Setting (00:36)
Closing Thought: What Does "Being" Allow You to "Do"? (20:52)
As we head into a new year, this is typically the time we look back and take stock of the previous one. This facilitates your annual goal setting and to get the most out of this, we need to focus. There are a few questions I've been working on answering lately to help me narrow down what my goals should be to get the most satisfaction out of this year. Take a listen and I'd love to hear what your answers to these questions are!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Top Wins & Losses of 2024 for My Private Practice | E233
Highlights from this episode:
Top Wins & Losses of 2024 for My Private Practice (00:47)
Closing Thought: Reflection in Boiling Water (21:12)
2024 has been an incredible year! While it has been much more positive than negative, there were still some losses that took place. Let's take a look back at some of the biggest triumphs and defeats of this past year and the lessons they brought so we can use that going forward to make 2025 an even better year!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Private Practice Lessons That Took Me 13 Years to Learn | E232
Highlights from this episode:
00:42 - 3 Private Practice Lessons That Took Me 13 Years to Learn
23:01 - Closing Thought: No Shoes
The end of the year is a great time for reflection and as is said so often "hind sight is 20/20". Let me share some lessons that I have been learning the past 13 years but have really come into clarity the past few months. These are some big picture things that I hope will give some encouraging perspective on your last year and some hope for the one ahead!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Things That Should Be at the TOP of Your To-Do List For the Year End |E231
Highlights from this episode:
3 Things That Should Be at the TOP of Your To-Do List For the Year End (00:32)
Closing Thought: F the Side Hustle! (13:36)
As the year draws to a close I know as a practitioner, your to-do list is a mile long. However, there are 3 things that I believe you need to move to the very top of that list that are incredibly powerful in setting you up for success in the coming year. These are things I've seen the impact of over the past four years in my own practice... and we are continuing to grow year over year!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Steps to Effective and Empathetic "Selling" | E230
Highlights from this episode:
3 Steps to Effective and Empathetic "Selling" (00:36)
Closing Thought: You can Suck but you can't Skip! (17:38)
"Selling" leaves a lot of people with a yucky taste in their mouths but once we realize the key to patient compliance is just that, a new level is unlocked! A good way to know if you actually believe in something is if you aren't scared of discussing the cost - because you believe that strongly that it is going to help your patient. Follow these 3 steps to connect with you patients and "sell" them on what is best for them!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Reflections on Perception & Passion in Your Practice | E229
Highlights from this episode:
Reflections on Perception & Passion in Your Practice (00:43)
Closing Thought: Is it a "hell yes"? (19:12)
In the spirit of Thanksgiving, I am reflecting on all that we have to be thankful for in private practice and optometry as a profession. In this episode we are discussing some of the perceptions staff/patients/etc tend to have when you start making moves. While these perceptions may or may not be positive, the one thing you should be able to count on to power through is your passion. Do you love what you do and would you continue to do it if nobody knew?
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Perspective Shifts for Long Term Success | E228
Highlights from this episode:
3 Perspective Shifts for Long Term Success (00:57)
Closing Thought: Have You Earned What You Deserve? (19:04)
I am just coming back from a week spent with my P3 Mastermind group in Nashville and I have gained some incredible perspective on what the future holds for not only our industry but my journey as well. Being in a room with people that are doing what I plan to do was an invaluable experience and has given me so much juice as I work toward my BHAG of 10 million in 10 years. You will not want to miss these nuggets and I hope they benefit you as much as they did me.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
4 Steps to Creating Lasting Connections in Your Practice | E227
Highlights from this episode:
4 Steps to Creating Lasting Connections in Your Practice (00:36)
Closing Thought: A man can never step in the same river twice (21:06)
A successful business is all about relationships and connections. It is even more relevant to our profession. You not only need to connect with your patients, but with your entire team. These are 4 steps that I've utilized to help me cultivate a dedicated patient base as well as an open and communicative team.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Key Leadership Principles You NEED to Build a Great Team | E226
Highlights of this episode:
Key Leadership Principles You NEED to Build a Great Team (00:11)
Closing Thought: You can lead a horse to water (20:14)
Looking back at my externship with Dr. Martin Carroll over 13 years ago, I can see the genius in how he operated and led his team. I have tried to implement some of these in my own practice and though I still have much work to do, I can see the fruits of these principles already working!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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