Optometry: The Ultimate O.D.
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© Optometry: The Ultimate O.D. Podcast
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Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!
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How to Grow Your Practice Without Destroying It | E254Highlights from this episode: How to Grow Your Practice Without Destroying It (00:53)Closing Thought: Humble enough to be replaced, wise enough to know there's no one like me (15:07)I have found the age-old adage "if you're not growing, you're dying" certainly applies to optometry practices. If you aren't moving towards something bigger or better, you are fading away. Growth, however, can bring more than just more revenue - it can be the bearer of bigger issues if not done right. I hope you learn from some of my mistakes that I've made the past 9 months and chart a better course for your own practice!
The True Cost of Poor Management: Your Culture | E253Highlights from this episode:The True Cost of Poor Management: Your Culture (01:05)Closing Thought: You Don't Learn How to Swim by Reading About Water (19:57)If you have listened to this podcast for any length of time, you know how important culture is in our practice. The issue as of late has been finding the source of a culture breakdown... and it has been located: our management. It's a kick to the gut realizing that the people you have put in place to lead your team are - though no fault of their own necessarily - cutting the office culture off at the knees. Listen to how we are attacking this and getting back on track!Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How to Become So Valuable, You Are Not Needed in Your Practice | E252Highlights from this episode: How to Become So Valuable, You Are Not Needed in Your Practice (00:53)Closing Thought: If you always do what you've always done... (27:55)The more meetings I attend with my P3 study group, the more my vision is crystallizing for what I was my practice to become. I have created a 6 month to 5 year plan of attack for making myself so valuable that I am no longer necessary for my practice to operate. The time I'll get back to spend on the things I love and enjoy is the greatest reward! Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Critical Moves Today for Your Dream Practice Tomorrow | E251Highlights from this episode:Critical Moves Today for Your Dream Practice Tomorrow (1:04)Closing Thought: Fear comes from inexperience, not incapability (22:09)The more time I spend with people that are more successful than I and have the kind of life and practices that I dream about, the more I realize all the steps are there, I just need to start walking. There are things I've heard for years that I either didn't believe or didn't think would work for my situation. For example: you will make more money outside of the exam room. Let me walk you through my journey from disbelief to reluctance to shouting it from the rooftops so I can encourage other ODs that are in the same boat as I was!Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How to Manage Rising Costs & Thrive | E250Highlights from this episode:How to Manage Rising Costs & Thrive (00:51)Closing Thought 1: Your Comfort Zone is a Beautiful Place (10:49)Closing Thought 2: Until the Lion Learns to Write, Every Story Will Glorify the Hunter (12:42)Tariffs are the word of the moment right now but not to fear, there are many ways we can position ourselves to make it a smooth transition. The key to doing this however is knowing what your costs and numbers are so you can adjust pricing accordingly! This feels like a throwback to covid-era pricing issues and let me share how we can overcome it!Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
1 Step Back, 2 Steps Forward: The Power of a Break | E249Highlights from this episode: 1 Step Back, 2 Steps Forward: The Power of a Break (00:52)Closing Thought: Trading Time for Money (21:00)Being out of the office doesn't seem like it would be a smart move when you are trying to grow your practice. On paper it doesn't make sense - however, I'm here to tell you it does! Taking time away from the office has been one of my greatest weapons in my growth and expansion. Let me share what I do and how this process has evolved over the years to where I am today. Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
The Power of a TEAM Approach to the Patient Journey | E248Highights from this episode: The Power of a TEAM Approach to the Patient Journey (00:52)Closing Thought: Success vs. Happiness (14:09)The last office meeting we had was probably one of the best we've ever had in regards to strengthening our efficiency and improving our office culture. We sat down and every department listed out things that were slowing them down in their workflows along the patient journey through the practice. Eyes were opened and so many things came to light that were simple fixes but have been a thorn in the side for a while, just never properly communicated so they could be remedied. Let me walk you through exactly how I structured the meeting and uncovered these hidden annoyances! Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How Playing the Long Game & Doubling Down on Trust Has Affected My Practice | E247Highlights from this episode: How Playing the Long Game & Doubling Down on Trust Has Affected My Practice (00:43)Closing Thought: Praise in Public, Correct in Private (14:15)Planning for the future is always a good idea, however for some reason we can forget that when it comes to our patients. Something I've done for years and just recently pinpointed is that I am all about playing the long game with my patients. In my mind, this is not a one and done event - I am planting seeds for years down the road! That kind of approach seems to take the pressure off the patient and helps build trust which I'm now seeing the fruit of! Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How To Stay Motivated in Private Practice | E246Highlights from this episode: How To Stay Motivated in Private Practice (00:33)Closing Thought: Don't forget to live (17:08)It's easy to fall into a mindless routine in private practice. The problem then is trying to not make stupid decisions (ie. purchasing equipment you don't have a plan to use, etc.) because there's no big picture goal. In this episode we are discussing how I battle this feeling quite often and what I've done to overcome it to keep growing and moving forward!Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How to Be A Better Doctor - It's Not What You Think | E245Highlights from this episode: How to Be A Better Doctor - It's Not What You Think (00:38)Closing Thought: The Parable of 3 Stone Cutters (15:14)There's a lot that goes into being a good doctor. While clinical knowledge is incredibly important, my hot take is there is something else that is the deciding factor on whether you are considered a great doctor or not. Let me know if you agree and if you think you've mastered this in your practice yet!Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Anatomy of an Effective Office Meeting | E244Highlights from this episode: Anatomy of an Effective Office Meeting (00:49)Closing Thought: Double the Pleasure, Divide the Pain (19:26)We've talked about the importance of office meetings before but in this episode we are breaking it down to what actually needs to be included to make them worth it. A great office meeting requires preparation and work but trust me - if done right - it will help promote a phenomenal office culture and staff camaraderie. We want our practices to THRIVE, not just survive, so let's set ourselves up for success starting with our office meetings!Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How A Scorecard Helped My Practice Have the Best Two Months Ever | E243Highlights from this episode: How A Scorecard Helped My Practice Have the Best Two Months Ever (01:01)Closing Thought: Manage Your Ego. Manage Your Thoughts. (16:44)Since adding an associate about 6 months ago, we have taken lots of steps to improve my practice. We are all familiar with the phrase "what gets measured gets managed" and that is exactly what we leaned into with the creation of our practice "Scorecard". This was developed with the idea that everything on there was able to be directly influenced by the staff and they would have incentives to hit certain goals. While it took a few months to lay the groundwork and see where we were at before setting goals, I am blown away by how effective it has been in my practice. It has resulted in having the best two months ever even with having massive snow storms and sickness bombarding us! Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How to Build Trust in Your Practice | E242Highlights from this episode:How to Build Trust in Your Practice (00:36)Closing Thought: You can't learn what you think you already know (23:14)Trust is the foundation of any practice. Whether it's your patients, your staff, or your associates, rapport must be built before they're going to put any faith in you. I have learned this lesson the hard way a few times over the years and am happy to say I've come out the other side and can now pass it along to all of you! If you want a thriving practice, use these tips and create some incredible relationships in your office!Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Critical Steps to Develop Your Team | E241Highlights from this episode: 5 Critical Steps to Develop Your Team (00:44)Closing Thought: Love of the Journey (21:34)As your practice grows and changes, so must your team! During the expansion season of my practice, I added one doctor and 2 additional staff positions which put me at 8 total support staff. Of those 8, 4 of them have started within the last 6 months! This gave me the opportunity (or rather the need) to grow and train up a new team. These 5 steps are what I have been following and I hope they bring some value to your practice as well. Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Tricks to Weathering the Storms of Private Practice | E240Highlights from this episode:5 Tricks to Weathering the Storms of Private Practice (00:45)Closing Thought: Mastery is Priceless (22:09)If there's one thing I've learned over the past 13 years it's that there will always be ups and downs in private practice. The way you get through it is by understanding that everything is a season and then implementing these 5 tricks to get your head above water and keep going.Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Reasons 2025 is Going to Be Our Best Year Yet! | E239Highlights from this episode:3 Reasons 2025 is Going to Be Our Best Year Yet! (00:42)Closing Thought: If there's money in the bank, we're not dead yet (23:13)While planning for this year, there are 3 things that keep coming to the forefront in how I run my practice that I believe are going to make this the best year yet and I am excited to share them with you! Let's grow!Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me atwww.theultimateod.com, on social media (click here for ->YouTube,Twitter,Instagram,Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
2 Lessons from a New Level of Private Practice - E238
Highlights from this episode:
2 Lessons from a New Level of Private Practice (01:03)
Closing Thought: The Neural Re-wiring Process (17:23)
Part of achieving a new level in practice is getting new perspective and realizations when you step back and take a look at what you are doing and where you've been. There are a couple things I've known but lately their importance has really been obvious plus I have an optical nugget for you based off of some recent success with a higher end brand.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
This is the One Thing That's Holding You Back in Your Practice | E237
Highlights from this episode:
The One Controllable Thing Holding You Back in Your Practice (00:33)
Closing Thought: Do what you love! (17:58)
Thinking back to my sports days, I had some incredibly influential coaches. There are some things that have stuck with me that I'm now applying to life as a business owner. Shoot me a message with how you want to practice. What's your dream schedule like? Do you see patients? Are you only doing specialty exams? I want to know!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Things I Wish I Knew When I Started My Practice | E236
Highlights from this episode:
5 Things I Wish I Knew When I Started My Practice (00:34)
Closing Thought: Be the person you needed when you were young (21:11)
There are so many lessons I've learned over the past 13 years in practice but there are 5 that really stick out. I wish I fully understood these from the beginning and I want to share them to hopefully help you get ahead much faster than I did.
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How to Go From Owner-Practitioner to Owner-Operator | E235
Highlights from this episode:
How to Go From Owner-Practitioner to Owner-Operator (00:39)
Closing Thought: How much can I lose and still be ok?
I received a great question from a listener that I wanted to answer with a full episode on my thoughts. This question is how to make that transition from owner-practitioner to owner-operator. This is still very much a work-in-progress but I've already learned some incredibly valuable things making this change and I want to share them with you!
Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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