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Ultimate O.D. Nugget - Words of Wisdom in Hiring In this week's nugget it's all about hiring. There are some keys to success we will share and in this hiring climate, we need all the help we can get! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Top 6 Traits You Need to Be a Successful Private Practice Owner: Part 2 - E115 Highlights from this episode: Top 6 Keys to Being a Private Practice Owner: Part 2 (00:47) Office Talk: Setting Your Margins & Upping Your Prices (18:48) In today's episode, we are wrapping up last weeks episode about what it takes to be a SUCCESSFUL private practice owner. It's not for everyone and that's okay. It is also unlikely that you will ever feel like you have all of these things figured out completely but, if you are contemplating going out on your own, these are some important things to consider when making the decision. Hopefully this list gives you an idea of the areas you are going to be challenged the most in and allow you to go into it with eyes wide open. Enjoy! (00:47) In our Office Talk today, we are talking about margins and raising you prices. I had an enlightening conversation with a friend who also owns his own business (in a different profession) and we talked about how his employees make the salaries they do. The answer is, it's built into the price they charge! Let's explore just how we can do that in our practices. (18:48) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Good is the Enemy of Great In this week's nugget it's all about not letting "great" keep you from being "good". If you are forever focused on getting things perfect, you are unlikely to finish anything. Not to mention it can be pretty depressing realizing how far we are from "being great". Sometimes, you just need to jump off the cliff and learn on your way down! Make the move and becoming great at it will come the more you do it.  Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Top 6 Traits You Need to Be a Successful Private Practice Owner: Part 1 - E114 Highlights from this episode: Top 6 Keys to Being a Private Practice Owner: Part 1 (00:39) Office Talk: The Growth Conundrum (23:47) In today's episode, we are talking about what it takes to be a SUCCESSFUL private practice owner. It's not for everyone and that's okay. It is also unlikely that you will ever feel like you have all of these things figured out completely but, if you are contemplating going out on your own, these are some important things to consider when making the decision. Hopefully this list gives you an idea of the areas you are going to be challenged the most in and allow you to go into it with eyes wide open. Enjoy! (00:39) In our Office Talk today, it's a short and sweet one as we had a longer rundown today. We are in the middle of the growth conundrum right now in our practice. It is very apparent that we need more space (especially with bringing on another doc) but with that decision comes even more decisions. How big do we make the next step? Do we make the decision based on our 5 year goals or 10-15 year goals? This is where that BHAG comes into play.  (23:47) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Embrace the Suck! In this week's nugget it's all about embracing the "suck". There are going to be crappy things that happen and tough times. It's just the nature of life itself isn't it? The key to coming out the other side unscathed and ready for success is to realize as you're going through the crap or the "suck", it is making you better. You are learning things you never would have otherwise and those lessons are going to serve you well in the future! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Setting Expectations - E113 Highlights from this episode: Setting Expectations (00:44) Office Talk: Pain equals Gain (17:58) In today's episode, we are discussing the importance of setting proper expectations... from your staff to your patients. People are having to deal with worse buying experiences right now which is a bummer for them, but that also means it doesn't take much for you to stand out if you so choose. Be that amazing customer service that they aren't getting anywhere else and see how the word spreads! Enjoy! (00:44) In our Office Talk today, we talk about how letting the staff feel the pinch a little bit and being honest with them helped them see the big picture in our hiring journey. Knowing what our goals are helps them prioritize the things we are looking for in a great new hire. Again, setting the expectations! This not only is helping in our hiring process, but it's building trust and getting buy in from our current staff. (17:58) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Speaking the Language In this week's nugget it's all about communication. Everybody speaks a different "language" and to be a good manager or leader, you need to understand what that language is and speak it well so that the lines of communication are open, flowing, and everyone understands each other.  Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Businesses Within Your Practice - E112 Highlights from this episode: 3 Businesses Within Your Practice (00:50) Office Talk: 5 Stages of Grief (22:23) In today's episode, we are discussing the three separate businesses you find in your practice: Optical, Front Desk, and Clinical. It is imperative that you realize these are all separate things because they each need to be run and managed a different way. As CEO of your practice, you need to be aware of the nuances of each in order to make them the most successful and profitable. Enjoy! (00:50) In our Office Talk today, we go through the 5 stages of grief when the office goes through a change. Growing pains are real and rarely does good changeand growth come without some pinching and pain. (22:23) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Brain-dump Fridays In this week's nugget it's all about protecting your staff's mental health with Brain-Dump Fridays. It is SO IMPORTANT to void job dissatisfaction and unnecessary stress, especially for your increasingly rare good staff. Give this nugget a listen and hear how I implement this in my practice and how it has gone with my staff thus far.  Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Finding a Sustainable Work Life Balance: Part 2 - E111 Highlights from this episode: Finding a Sustainable Work Life Balance: Part 2 (00:48) Office Talk: Training, Medical Model, Work Paying Off (17:05) In today's episode, we are doing Part 2 of talking about the elusive work-life balance. We have a great profession where on paper it doesn't look too difficult to achieve a great professional career and a relaxing home life. However, for those of us who own our own practices, you know how this can be extremely difficult to achieve. There are always a million things begging for your attention. What should take priority and precedence is a never ending battle. This topic is split into two parts because there really is a lot to discuss! We do not claim to have all the answers, but we do have some perspective on things that have worked and things that haven't. Enjoy! (00:48) In our Office Talk today, we share the sad news of losing our office manager as she moves on to become a mom. Hear our plan to move forward and use this to help some growth based decisions going forward with how the office is set up! (17:05) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Stay Fresh In this week's nugget it's all about not letting yourself or your practice become stagnant, but keep things fresh! The world continues to turn. Technologies continue to change. Change with them! Try new things! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Finding a Sustainable Work Life Balance: Part 1 - E110 Highlights from this episode: Finding a Sustainable Work Life Balance: Part 1 (00:42) Office Talk: Training, Medical Model, Work Paying Off (19:51) In today's episode, we are talking about the elusive work-life balance. We have a great profession where on paper it doesn't look too difficult to achieve a great professional career and a relaxing home life. However, for those of us who own our own practices, you know how this can be extremely difficult to achieve. There are always a million things begging for your attention. What should take priority and precedence is a never ending battle. This topic is split into two parts because there really is a lot to discuss! We do not claim to have all the answers, but we do have some perspective on things that have worked and things that haven't. Enjoy! (00:42) In our Office Talk today, we discuss new training in our practice, shifting to a more medical focus after a decade of focusing on optical, and how all the hard work is paying off! (19:51) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Share Your Victories In this week's nugget it's all about sharing your victories and successes. Your team will feel more invested if the get to experience some of those highs you achieve with you! Not only does it build morale but it is important to actually recognize how far you've come and give yourself a chance to celebrate it! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Office Evolution - E109 Highlights from this episode: Office Evolution (00:51) Office Talk: How my practice has evolved this year (23:32) In today's episode, we are talking about the evolution of a practice. If you aren't changing and evolving, you will be left in the dust and you will survive at best but not thrive. We talk a lot about the importance of having a vision for your business. This is what should always be guiding your decision making and help you keep the big picture in focus when the minutia threaten to take you over. The key is to allow yourself room to make changes that you could not have foreseen initially. Technology is going to change. Our scope of practice is going to change. Everything is going to change, and you need to be ready to change with it. (00:51) In our Office Talk today, we discuss how the Run Down has affected our office. Just in the last six months, there have been many shifts and changes and ultimately, they have all been for the better! Things that seemed like were not sending us in the direction we wanted turned out to open up new doors and allow for expanding services and a much better customer service! Stay tuned! (23:32) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Plans Can Change In this week's nugget it's all about being flexible. Plans change all the time. Your BHAG (big hairy audacious goal) usually remains pretty consistent but the path to get there may take some tweaking and maybe even some turns you didn't expect. Be open to it and watch yourself grow! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Simple Ways to Be a Great Leader - E108 Highlights from this episode: 5 Simple Ways to Be a Great Leader (00:48) Office Talk: Office reinvention (22:46) In today's episode, we are talking about the importance of leadership and 5 ways to become a great leader in your life. These things are universal. Apply them to not only your practice but to your home, your community, etc. People WANT great leadership and they will do amazing things if they only have someone to guide them, encourage them, lead them. Be that person! (00:48) In our Office Talk today, we discuss the reinvention of my practice! There have been many changes over the last six months with a booming 1st quarter, losing 3 staff members, and rediscovering the medical side of the practice. It's been a wild ride and it's exciting seeing where the journey is taking us! (22:46) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Fees In this week's nugget it's all about talking about your fees. Your costs are going up on everything from frames to copy paper. Have you increased your fees to protect your margins? If you let your margins suffer or even worse go negative, are you really doing your patients a favor? You will not be able to provide the kind of quality care you want to give your patients if you can't afford to anymore. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
The 5 Types of Wealth - E107 Highlights from this episode: The 5 Types of Wealth (2:06) Office Talk: Finding Happiness and Feeling Important (15:45) In today's episode, we are talking about all the different kinds of wealth. Financial is the first one most people think of and yes, it's important but there 4 other less-thought-of types that will affect your life just as much if not more. We will dive in to each one of these to help you make sure you are prioritizing things correctly in your life, business, etc. so as to reach whatever goals you have set for yourself. (2:06) In our Office Talk today, we discuss the proverbial search for happiness. What does that look like within your practice? What are you doing? Who are you helping? All these things you (most likely) have control over, so why not make it what you like? (15:45) Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Key Points for Your Patients In this week's nugget it's all about talking about what your patients care about. They care about things that they can tell affect them: blurry vision, can't see up close, dry eyes, etc. You need to talk about these problems that they already know they have and then provide them with the solution. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
CEO Series: How To Find Your Edge - E106 Highlights from this episode: CEO Series: How To Find Your Edge (2:12) Office Talk: New Scheduling Model, Iron Sharpens Iron (12:29) In today's episode, we are continuing on in our CEO series and talking about how to find that slight edge in your practice. Believe it or not, competition is a good thing! It makes us better and experts in our niches. We discuss where to look for an edge you can have over your competing practices and how to maximize it to stick out. Enjoy! (2:12) In our Office Talk today, we discuss where we are currently at with our staff turnover and how that has affected how we schedule. It's an efficiency based model instead of volume like it used to be. With fewer staff members, this new change is taking some of the load off them and putting it more on the doc so we can still see the number of patients we need to without overloading anyone. I am also still working on growing my practice in more ways than just adding an associate doc. The optical side of my practice is robust and booming and now it's time for me to catch the medical side up! (12:29) Need help keeping your practice visible and staying on top of your social media? You need to check out Social Jazz! They have a great solution to the never ending battle of social media for your practice. They do all the work creating content, posting, etc. and you get to sit back and enjoy the rewards of staying front of mind with your patients! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
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