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Pitching PR

Author: Lesley Luce

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Join host Lesley Luce as she cuts through the jargon and puts a new spin on the PR industry. In each episode, we interview experts who have made their mark in Public Relations, Social Media and creative industries and share their insight for taking your career to the next level. Find out more at pitchgraphicdesign.com
54 Episodes
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WOMEN'S ENTREPRENEURSHIP DAY  |  NOV 19    In this episode of the Pitching PR Podcast, I chat with Lindsay Nahmiache from Jive PR about her amazing career path that has taken her all over the world - starting in the UK, then to Bollywood, then back home to Canada, then LA and now to the UN in New York.  At the UN Lindsay is an ambassador for female entrepreneurship and today (November 19) we are celebrating  WOMEN'S ENTREPRENEURSHIP DAY so be sure to check out the links below for ways to show your support for this cause around the world and locally.    Relevant Links: Lesley from Pitch Graphic Design Jive Instagram @jiveprdigital Jive Twitter @jiveprdigital JIve Facebook  WED Instagram @womenseday WED Twitter @womenseday WED YouTube WED Facebook WED Linkedin
In this episode of the Pitching PR Podcast, I chat with Jen Berson from  Jeneration PR about her starting her own agency and the business framework she uses for for accelerating agency growth.  Relevant Links: https://www.jenerationpr.com/ Lesley from Pitch Graphic Design
I’m so excited to have Crosby Noricks back on the podcast! In this episode I chat with Crosby, Founder of PR Couture - the leading industry resource and blog for fashion and lifestyle PR, marketing, social media professionals, students and brands. As we are nearing a brand new year AND decade, it's a great time to take a step back and make sure we are in the driver's seat when it comes to career path. Crosby shares with us a  process she’s developed to help audit and improve your professional presence in 4 key areas  - and she announces the launch of Coterie - PR Couture’s our brand new PR Community - launching Nov. 5 Relevant links : https://www.prcouture.com/thecoterie/ Lesley from Pitch Graphic Design
In this episode, I chat with Jessica Rhodes  - founder and president of Interview Connections - an agency that specializes in podcast media relations. We discuss how podcast outreach differs from traditional broadcast outreach, we discuss podcast metrics, things to look for when building a podcast media list and how to prepare clients for a podcast interview.  Relevant links : Interview Connections Lesley from Pitch Graphic Design
I'm really excited about today's topic because often PR agencies spend so much time promoting their clients, they don't spend enough time promoting their own business. It is tricky and time-consuming to keep track of all the latest social media updates across so many different platforms; so Melissa from Social Ape Marketing has put together a list of their favourite tips and tricks to master one of the most powerful and versatile social platforms: Instagram. Relevant Links: Social Ape Blog Post Lesley from Pitch Graphic Design
In this episode of the Pitching PR podcast, I chat with Kristen Sala  from Cision Media Monitoring and she shares her findings from the 2019 State of the Media Report. We chat about the public’s trust in the media and the complicated relationship between journalists and social media. She also shares Cision's key tips for how PR professionals should engage the media and the data behind their findings.   Relevant Links: https://www.cision.com/us/resources/white-papers/2019-sotm/ Lesley from Pitch Graphic Design
In this episode of the Pitching PR podcast, I chat with April Smith - Founder & President of Social Ape Marketing. We chat about why as an agency owner it’s so important to define your niche and how to market your agency in a way that leverages and builds your credibility.  Relevant Links: Social Ape Marketing Site Lesley from Pitch Graphic DesignE-Myth Book
046: Digital PR 101

046: Digital PR 101

2019-09-2430:48

In this episode, I chat with Ashton Meisner about Digital PR. We discuss what it is, how it can benefit your clients’ business and generate conversion. For those who run their own PR Agency, we also chat about how adding Digital PR as a service offering can increase revenue, complement your existing traditional PR plans and help create value metrics to prove the success of your campaigns.  Relevant Links: Direct Consulting Lesley from Pitch Graphic Design
In this episode of the Pitching PR podcast, I chat with Alexis Davis Smith the president and founder of PRecise Communications a public relations firm that specializes in outreach to African American and U.S. Hispanic consumers. We chat about the rising importance of multicultural PR and her entrepreneurial journey starting her own agency. She shares her experience working with billion-dollar brands that “get-it” and how to educate your client if they are missing the mark when it comes to multicultural marketing. She also shares her insights on the importance of having a diverse team and how this can help you avoid potential multicultural marketing landmines.  Relevant Links: PRecise Communications Lesley from Pitch Graphic Design
In this episode of the Pitching PR podcast, I chat with Dave Cosgrave from Freshbooks about an income study they did of self-employed workers. It identified a 28% wage gap between male and female freelancers - but it’s not all doom-and-gloom, Dave also shares how this breaks down for those working in Marketing Communications and the results were surprising. We also discuss what motivates men and women to seek self-employment, are they likely to stay self-employed and Dave even shares some Freshbook data, exclusive to this podcast about the billable rates of men and women working in PR.  Relevant Links: Fresh Books Study: https://www.freshbooks.com/press/data-research/women-in-the-workforce-2018 Lesley from https://www.pitchgraphicdesign.com/
In this episode of the Pitching PR podcast, we are celebrating all things BEYONCE because it’s her birthday on September 4th. To do this today’s guest is Erika Taylor Montgomery of Three Girls Media and we are going to discuss why we should all bow down to Queen Bey - musician, mother and master marketer.    Relevant Links:  https://www.threegirlsmedia.com/2019/08/07/beyonce-marketing-and-pr-lessons-from-the-beyhive/
In this episode of the Pitching PR podcast, Amanda Sutton chats how securing the media hit is only the beginning of your work and shares five tips on how to amplify your coverage and gain more impressions.  Relevant Links:   www.catalystcc.ca https://www.instagram.com/catalystccpr/
In this episode of the Pitching PR podcast, I'm sharing some of my top five insights for creating new business pitches that win over prospective clients. In 2018 I worked on over 50 presentations decks and as of this recording I've worked on over 25 in 2019. So I like to think that I've seen and worked on a good cross-section of PR tactics, processes, insight development and styles of presentations. In this episode, I'm going to share five creative insights, so you win your next business pitch. Insight One: Create it Custom Insight Two: Don't DIY Design Insight Three: Fake It Till You Make It Insight Four: The Medium Is the Message Insight Five: Be Extra Relevant Links: www.PitchGraphicDesign.com https://www.instagram.com/pitchgraphicdesign/
In this episode of the Pitching PR podcast, Amanda Sutton debate whether or not the media pitch is dead - and the answer might surprise you.  Relevant Links:   www.catalystcc.ca
In this episode I chat with Jamie Izaks, founder and president of All Points Public Relations, and we discuss  the rise of “micro-influencers” and how they help to increase a business’s credibility on social media— even more so than influencers with 100K+ followers. Relevant Links: All Points Public Relations
In this episode of Pitching PR, I chat with former journalist turned media relations expert: Christy Laverty. I feel like this chat really speaks to the core intention of Pitching PR, which is to uncover actionable techniques and insights to up your PR game and agency career. Christy brings 20 years of newsroom experience to our chat and we discuss the changing media landscape and how pitches should evolve to stay relevant, mastering the follow-up, pitching podcasts and key questions to ask a journalist to truly form a meaningful working relationship.    Relevant Links: http://christyalaverty.com/
037: Christmas in July

037: Christmas in July

2019-07-2329:06

In this episode, I chat with Gaby Howard, founder of Flaunter.com an online tool to connect media with PR agencies and their clients. We chat about why you need to start pitching for Holiday and Christmas Gift Guides now in the summer months and strategies for ensuring your brand raises above the holiday noise.   Relevant Links: www.flaunter.com
In this episode, I chat with Shnane Liem-Abbrusci, founder of Vive Social + PR out of Vancouver, Canada. We discuss her career path and what inspired her to start her own agency, how she defines success for herself and her team and the shifts she is seeing in the PR industry and she is preparing her agency and clients for the coming waves of change. Relevant Links: www.vivesocialpr.com
In this episode of the #PitchingPR podcast, we chat with @pillay.nesh, founder of Press Pillay PR, about launching startups, working with lifestyle-tech brands and the importance of having social responsibility integrated into the core values of your agency.    Relevant Links: https://www.presspillay.com/
In this episode I chat with Clara Armand-Delille - a former Googler turned founder and Managing Director of her own PR agency, Third Eye Media. We discuss how working with startups is different than established businesses and the role PR plays at each stage of investment.   Relevant Links: http://thirdeyemedia.press/ @thirdeyemedia_ on Instagram
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