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Right About Now with Ryan Alford

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Welcome to Right About Now with Ryan Alford, a radically different business podcast designed for mass appeal that consistently ranks as a top 10 US Apple Podcast show. Designed to both educate and entertain, Right About Now with Ryan Alford does what few business shows can - make you think and make you smile!

Right About Now is hosted by Ryan Alford, the marketing maven that has helped brands like Verizon, Apple, Lexus, and The NFL develop some of the most recognizable and successful ad campaigns of the last 20 years. Ryan interjects equal parts Southern charm, thoughtful insights, and witty commentary into a style and voice that resonates with listeners.

Ryan interviews celebrities, influential marketers, and entrepreneurs from across the globe while adding insight and recommendations for business owners and marketers - all told through a light-hearted lens that is equal parts entertainment and education.

As the name suggests, Right About Now with Ryan Alford isn't afraid to cross the boundaries of marketing, popular culture, and entertainment. The show features two weekly episode formats released on Tuesdays and Fridays. The Tuesday show is a guest interview while the Friday episode is an entertaining blend of weekly marketing news and banter between Ryan and Chris Hansen, his business partner and friend.

Visit www.RyanIsRight.com to learn more, or follow @rightaboutnowshow and @ryanalford on Instagram.
436 Episodes
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TAKEAWAYSThe changing landscape of the workforce, particularly the growing interest in blue-collar jobs among Gen ZThe impact of AI on different industries and potential ethical considerations surrounding advanced AI toolsThe launch of TikTok Notes and its implications for social media and content creationThe challenges of keeping up with social media algorithms and trendsThe development of an advanced AI tool for estimating life expectancy and its potential implications for business and marketingThe use of personal data in business and ethical concerns surrounding its useTIMESTAMPSThe introduction (00:00:00) Introduction to the podcast episode and the hosts' banter.TikTok's new app (00:04:51) Discussion about TikTok's new photo-sharing app and its potential impact on the social media landscape.Life Expectancy Calculator (00:09:04) Exploration of an advanced AI tool designed to estimate an individual's lifespan and the ethical considerations surrounding its use.Gen Z's interest in blue-collar jobs (00:13:47) Conversation about Gen Z's growing interest in blue-collar jobs due to economic considerations and the potential impact of AI on white-collar jobs.The future of knowledge workers (00:19:03) Discussion about the potential impact of AI on knowledge-driven jobs and the changing landscape of the workforce.Conclusion (00:20:13) Closing remarks on the changing role of college education and the potential for AI-powered news anchors.AI-Powered Audio Journalism (00:21:11) Discussion on Curio, an AI-powered audio journalism startup, and its development of an AI news anchor named Rio.Changing Media Consumption (00:30:17) Exploration of the shift in media consumption, with more 18 to 34-year-olds listening to podcasts than watching TV.Live Shopping on Amazon (00:31:05) Explanation of Amazon Live's shoppable ad-supported channel and the integration of live video experiences with instant clickable purchasing options.Future Guest Lineups (00:35:53) Announcement of upcoming guests on the podcast, including Gary Vaynerchuk, and a discussion on the importance of entertaining and educating content. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 
Get ready for another awesome episode of The Radcast! Today, our host, Ryan, is joined by the super talented country music sensation, Spencer Crandall. They have a captivating conversation about Spencer's incredible journey, the struggles of hustle culture and burnout, making it in the music industry as an independent artist, leveraging the power of social media, and of course, his amazing new music. Join this inspiring exploration of the world of music, travel, personal growth, and the pursuit of dreams. Spencer's story serves as a testament to the power of confidence, resilience, and staying true to oneself in the face of challenges. Don't miss out on this episode full of valuable insights and exciting updates from a rising star in the country music scene.Key notes from this episode:Spencer shares fascinating stories about life on the road as a country musician plus the ups and downs, the adventures, and the unique experiences he has encountered along the way. (01:23)The duo discuss how Spencer's love for music began and the pivotal moments that shaped his career. We hear the insights into his early musical influences and how they continue to inspire his work today. (02:52)Ryan and Spencer discuss how Spencer tapped into his natural musical talent   and nurtured it, along with the importance of confidence in pursuing one's dreams and overcoming self-doubt. (06:34)The pair have a candid conversation about the pressures of hustle culture and its impact on artists. Spencer opens up about his experiences with burnout and the importance of self-care in maintaining mental and emotional well-being. (14:41)Ryan brings an  inspiring discussion about Spencer's personal journey with sobriety and how it has shaped his music, his outlook on life, and the positive impact it has had on his career. (19:04)Spencer shares his insights into the advantages and challenges of being an independent artist. The duo discuss the freedom, creative control, and unique opportunities that come with being independent, as well as the potential benefits of working with a label. (23:01)Spencer focuses on creating emotionally evoking music that pays homage to country while straying from the sound of other popular artists in the genre. (30:41)Ryan and Spencer chat about  his new music releases, collaborations, and future aspirations. Get a sneak peek into Spencer's upcoming projects and his creative process. (40:11)This episode is packed with information, wisdom, and passion and we know you will get a ton of value from this.If you want to learn more about Spencer Crandall, follow him on Instagram @spencercrandall or on TikTok https://www.tiktok.com/@spencercrandall and his Spotify Spencer Crandall.Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 
Welcome to a special "best of" episode of The Radcast! You can find the full episodes from Best of Volume II, as well as Best of Volume I at www.theradcast.comA huge thank you to all of our listeners and subscribers! We wouldn't be able to do what we do without you! Keep up with our host Ryan Alford across all social media platforms @RyanAlford, and  at theradicalformula.com. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 
Welcome back to your weekly marketing and news updates on The Radcast! This week, Ryan and Christina discuss the importance of ad spending, even in economic uncertainty.  Ryan named top 40 over 40 in podcasting by Podcast Magazine! Social Holidays:National Water balloon day - August 5International Beer Day, National Mustard Day - August 6thNational Sister Day - August 7thInternational Cat Day - August 8National Book Lovers Day - August 9 TikTok News:A TikTok Music app could challenge Spotify and AppleTikTok to overtake Facebook in influencer marketing spend this year, YouTube by 2024TikTok is the fastest growing source of news for adults in the UKMetaversePatrón concocts cocktail-themed virtual quests in bigger bet on metaverseAdvertising News:Marketers gain ROI during recession by increasing media spend, study saysTito’s vodka spoofs hard seltzer craze by selling empty canFrench’s slings mustard-flavored donuts in experiential pushMaybelline pairs with Time Out to encourage IRL datingJack in the Box welcomes back most famous employee Mark HamillHilton ribs romantic streak in travel ads with focus on perksBrands are getting creative with being real If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @christinaroseyasi @nick_weaver  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 
Welcome to another episode of The Radcast! This week Ryan and Christina discuss Stranger Things, product placement in your favorite Netflix shows, and more!Thanks to our sponsor Branded Bills! Use code Radcast20 at www.brandedbills.com for 20% off your purchase!Social holidaysJuly 8: National Video Game Day, National blueberry dayJuly 9: National sugar cookie dayJuly 10: National kitten day, national pina colada dayTikTok NewsHow YouTube’s brewing TikTok rivalry could impact mobile video strategiesTikTok Marketing Strategies Every Brand Should EmbraceMarketing and Advertising NewsOld Spice teams with Arby’s to tackle ‘meat sweats’Miller Lite honors female brewer Mary Lisle with limited-edition cansMcDonald’s strengthens gaming creator ties with OfflineTV sponsorshipCoke, Lacoste see significant value for ‘Stranger Things’ product placementsStranger Things 4’ Crosses Billion-Hour Viewing Mark, Netflix SaysModelo, Takis dare consumers to keep their hands off a co-branded vending machine If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @christinaroseyasi @nick_weaver_ If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 
Welcome back to another episode of The Radcast! In this news episode, Host Ryan Alford and Co-Host Christina Yasi give you the run down on PR in the Metaverse, share their thoughts on Facebook and Instagram's newest announcement, and introduce you to Nerf's new mascot . . . Murph!Thanks to our sponsor Branded Bills! Use code Radcast20 at www.brandedbills.com for 20% off your purchase!Social Holidays:Friday 6.24 - National Handshake Day, National Take Your Dog to Work DaySaturday 6.25 - National Catfish DayMonday 6.27 - National Sunglasses DayWednesday 6.28 - National body piercing dayThursday 6.30 - Social Media dayTrends in the Metaverse2023 Chevy Corvette Z06 with Zany Green Paint, Matching NFT to Be AuctionedSnoop Dogg files for new NFT and Metaverse trademark applicationsMacy’s takes July Fourth bonanza to Web3 with free NFT dropBella Hadid Arrives in the Metaverse With a New Line of NFTsWeekly Marketing NewsNerf’s first mascot Murph draws Gritty comparisons, sparks Twitter debateCampaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beveragesLexus brings marketing to ‘Next Level’ on TwitchFacebook and Instagram won’t take a cut from creators’ revenues until 2024Mastercard released its first-ever music album yesterday, according to a press release. “Priceless,” available now on Spotify, features original songs by 10 artists from around the globe that incorporate the melody of Mastercard’s brand soundIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @christinaroseyasi @nick_weaver_ If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 
Instagram has surprisingly surpassed TikTok in user acquisition for video content, becoming the preferred platform for businesses to invest their advertising dollars. While TikTok boasts a vast audience that businesses should not ignore, Instagram currently offers a more lucrative opportunity for ad spend.Hims has introduced a new drug similar to Wegovy at a price 85% lower, signaling a trend in the telehealth industry. Other telehealth companies are likely to follow suit, offering discounted weight loss injections. The rapid growth of the telehealth industry is expanding access to affordable, on-demand care for more people.Don’t miss out on these intriguing discussions and Ryan and Chris’ thoughts and opinions surrounding these issues. The world is changing and if you want to stay informed of every new update, come back every Friday for our news of the week episode right here on Right About Now with Ryan Alford.TAKEAWAYSAI's impact on content creation raises copyright concernsLegal battles over AI companies using content without citationEthical implications of repackaging original content without permission or creditGPT-4o release combines text, vision, and audio processing, further complicating content reshaping and repurposing issuesInstagram surpasses TikTok in user acquisition for video contentBusinesses prefer Instagram for advertising spendTikTok's vast audience remains important, but Instagram offers better ROI on ad spend than TikTokHims releases a new drug similar to Wegovy at 85% lower costOther telehealth companies are likely to start offering discounted weight loss injectionsRapid growth in telehealth expands access to affordable, on-demand careTIMESTAMPSThe introduction (00:00:00) Introducing the show and setting the stage for the conversation.Retail numbers and gardening (00:04:12) Discussion about retail numbers, DIY projects, and gardening experiences.Impact of AI on content creation and copyright issues (00:12:29) Exploration of the impact of AI on content creation, copyright issues, and the legal disputes related to AI-generated content.Announcement of GPT-4o (00:21:46) Discussion about the announcement of GPT-4o, its features, and availability to users.The omnipresent GPT (00:23:08) Discussion about the advanced capabilities of the GPT technology and its potential impact on society.Concerns about AI and technology (00:24:09) The hosts express concerns about the potential negative consequences of advanced AI and technology, referencing movies like "Westworld" and "Terminator."Instagram vs. TikTok for marketing (00:29:08) Comparison of the effectiveness of Instagram and TikTok for user acquisition and marketing, based on survey data and personal experiences.Telehealth and wellness (00:33:54) Discussion about the democratization of personal health and wellness through telehealth services and the affordability of prescription drugs.Business opportunities in telehealth (00:37:23) Exploration of the potential for personalized medicine and the business opportunities in the telehealth and wellness industry.  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 
Jordan dives into everything from crushing it in business to personal branding. He stresses the importance of going all in and savoring success, while also showing compassion to oneself. Jordan unpacks the messy journey of going public, emphasizing the importance of pivoting and adapting. While building a successful company, Jordan had to manage his narrative and handle trolls (Ugh, trolls. They’re everywhere). He stresses the importance of taking control of your life and overcoming obstacles that will inevitably happen.Rick and Ryan also explore the balance between hustle culture and work-life harmony. There is a relentless push to grind these days and the pressure of long hours, but it’s important to find the balance that works for you.Rick reveals his plans for the next 6-12 months, and you’re going to have to tune in to hear what they are (Hint: acquisitions might be part of the plan). He also tells all about his pandemic documentary project, Liberty Lockdown, and his hopes for its release.The episode highlights Jordan's personal routines and his engagement with shareholders and followers on social media, emphasizing his authentic approach to success and growth.He also touches on supporting kids' passions and calling out phony movements. Rick opens up about what brings him joy, highlighting the importance of micro-moments and quality family time.All this to say, you don’t want to miss this one! Rick will really light a fire under you! Only question is, are you ready to go all in?!?TAKEAWAYSBeing all in and appreciating success is important in grounding oneself and staying motivated.Pivoting and adapting in business is crucial for success, and it's important to have the resilience to push through challenges.Personal branding can be a powerful tool in building a successful company and attracting opportunities.Controlling the narrative and not getting caught up in negativity is essential for personal and professional growth. Finding a balance between hustle culture and work-life balance is crucial for overall well-being.Encouraging passion is important, but it's also essential to have realistic expectations about the outcomes.Planning for the future and setting goals is important for personal and professional growth.Supporting children's passions and providing opportunities for growth and exploration is crucial for their development.Micro-moments and spending quality time with loved ones are essential for resetting and finding happiness.TIMESTAMPSStupidity and Showing Up (00:00:00)Rick Jordan discusses the concept of showing up and giving your all, even when faced with challenges.Podcast Introduction (00:00:18)Ryan Alford introduces the podcast "Right About Now" and the Radcast Network.Greeting and Introduction (00:00:39)Ryan Alford introduced the guest, CEO Rick Jordan.Grounding and Observing Milestones (00:01:06)Rick Jordan discusses how he grounds himself amidst the chaos of taking a company public and savoring milestone moments.Going All In (00:03:32)Rick Jordan shares his personal philosophy of going all in and discusses the core value of giving his all to everything he does.Transitioning to Public (00:07:28)Rick Jordan talks about the experience of taking his company public and the impact on the business and team.Expectations vs. Reality of Going Public (00:09:33)Rick Jordan reflects on the messy process of taking the company public and the unexpected challenges faced during the journey.Resilience and Pivoting (00:13:12)The discussion focuses on the resilience and ability to pivot required in entrepreneurship and leading a team through challenges.Personal Brand and Influence (00:14:56)Rick Jordan discusses the impact of his personal brand on the success of the company and the indirect influence it has on various aspects of his life.Personal Branding and Control (00:18:51)Discussion on the power of personal brand and controlling the narrative in the digital age.Hustle Culture and Work-Life Balance (00:24:07)Debate about hustle culture, work-life balance, and the value of hard work.Going Public and Future Plans (00:27:17)Plans for acquisitions, brand expansion, and the journey of taking the company public.Documentary and Personal Branding (00:29:42)The discussion about a documentary, its distribution, and the impact on personal branding.2020 Experience and Political Issues (00:32:16)Reflections on the experiences during the pandemic and discussion about political and social issues.Happiness and Financial Stability (00:36:18)Exploration of personal happiness and financial security as a long-term goal.The tool and resource for kids (00:36:33)Rick Jordan discusses how he sees his success as a tool to support his children's passions and aspirations.Inspiration from a successful entrepreneur (00:37:23)Rick Jordan shares how he was inspired by a successful entrepreneur who built a community and how it influenced his decision to go public.Success as an ongoing journey (00:38:40)The speakers discuss the idea that success is not a destination but an ongoing journey, leading to a conversation about retirement and mentoring.Paying the "dummy tax" (00:39:17)Rick Jordan talks about the lessons learned from his mistakes and the emotional and financial toll of paying the "dummy tax."Resetting with family time (00:40:24)Rick Jordan shares how spending time with his children, especially during car rides, serves as a grounding and reset for him.The importance of micro moments with kids (00:42:19)The speakers discuss the significance of small, everyday moments in parenting and how they contribute to building strong relationships with children.Engaging with shareholders and platforms (00:43:30)Rick Jordan talks about his engagement with shareholders through various platforms, including Instagram, Twitter, and stock chat boards.Closing remarks and where to find them (00:45:09)The speakers conclude the episode, sharing their contact information and encouraging listeners to follow them on social media platforms. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 
First up is Elon Musk. Always into something. Elon Musk announced that X is planning to allow podcast and full film uploads on X (formerly Twitter–how long are we going to have to clarify this?). Elon Musk’s tech company, Neuralink, experimented with the first human brain chip implant and received backlash when they didn’t disclose a tiny hiccup in the experiment. Begging the question–is everything Elon Musk does met with scrutiny?Have you heard of “phantom debt”? If you’re a frequent utilizer of “buy now, pay later” services, you might have some. Listen to why this is becoming a problem in the financial world and could have an impact on our economy.Apple swings and misses big time with their new Apple iPad Pro commercial. Artists and creatives are taking offense to the ad, maybe rightfully so. Do you think Apple’s new commercial is tone deaf?A new tech company claims to be able to create a podcast completely utilizing AI. Voice cloning is becoming the next big thing, but does it sound like the real person?And who doesn’t want to see Mike Tyson in the ring again? Would you see him take on Jake Paul if it cost you 2 million dollars?Finally, McDonald’s is introducing a $5 meal deal in a response to the financial crisis we’re in right now. Low income households are the demographic they’re targeting to try and win them back with a cost effective meal option.This episode is packed with news, insights, opinions, and a touch of humor. So, if you're looking to stay informed and entertained in the world of business and marketing, be sure to tune in to Right About Now with Ryan Alford, the #1 Marketing Podcast on Apple!TAKEAWAYSElon Musk's announcement about uploading podcasts and films on TwitterThe first human brain chip implant by NeuralinkThe rise of "buy now, pay later" servicesApple's controversial iPad Pro commercialAI podcast service that claims to clone your voiceMike Tyson faces Jason Paul in huge fight that will cost you big to attendMcDonald’s is introducing a $5 meal dealTIMESTAMPS The introduction (00:00:00) Introducing the podcast and setting the stage for the discussion.Elon Musk's Announcement (00:02:05) Elon Musk's announcement about uploading podcasts, TV shows, and films on Twitter/X and the potential impact on the platform.Neuralink's Brain Chip Implant (00:07:54) Discussion about Neuralink's first human brain chip implant, its success, and the need for transparency."Buy Now, Pay Later" Products (00:13:35) The rise of "buy now, pay later" products and the potential impact on consumers and the economy.Apple's Controversial iPad Pro Ad (00:19:16) The backlash against Apple's new iPad Pro ad, its tone-deafness, and the impact on the company's reputation.Apple's Innovation Woes (00:23:21) Discussion on Apple's lack of innovation, canceled projects, and the need for tech innovation.AI Podcast Tool (00:25:36) Exploration of a new AI podcast tool, its potential benefits, and the limitations of technology in replicating human creativity.Mike Tyson vs. Jake Paul Fight (00:27:00) Conversation about the upcoming fight between Mike Tyson and Jake Paul, the VIP package, and the potential entertainment value.McDonald's $5 Meal (00:31:25) Analysis of McDonald's potential new $5 value meal, comparison with previous offerings, and the impact on low-income consumers.Family Fast Food (00:32:53) Humorous discussion about fast food consumption, inflation, and the convenience of fast food for busy families.Closing Remarks (00:33:52) Final words, including a weekend wish and a request for reviews and ratings, along with promotion of the show's video content. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 
Gary gives us a sneak peek into his latest masterpiece, "Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World.” Gary’s new book is the textbook you wish you had when starting your marketing and branding journey. Think charts, real-life examples, advice, market research, case studies, tips, and more–all while NOT putting you to sleep. Sound too good to be true? Ryan has read it and can confirm–NO BS.While discussing Gary’s latest book and why everyone should grab a copy, Gary stresses that the key is to not get too caught up in the future, or too stuck in the past. The here and NOW is free social media. We’re in the Golden Era, baby. While it’s the most freely available, most effective way to reach your audience right NOW, it’s imperative to take advantage of it to achieve the success you desire for your brand.Adapting to marketing trends like TikTok and other social media platforms (No, TikTok isn’t just for teenage girls who like to dance) is the key to grabbing attention in the new social media world. Your strategy should then be to turn that attention into intent. Take the BS out of business by turning BUZZ into BITE.Don’t look back in 10 years and wish you would’ve taken advantage of the massive opportunities social media provides right now. Additional discussions include the significance of building relationships, teamwork, authenticity, leading with empathy, and the influence of AI in the future of marketing.Gary also shares some practical and profound parenting advice about fostering self-esteem in the digital age (No 8th place trophies here. Just real reinforcement and nurturing).Huge thanks to Gary Vee for coming on the show and dropping these knowledge bombs for us!What did you think of this episode? DM me on @rightaboutnowshow or @ryanalford on Instagram. I’d love to hear your thoughts!Pre-order Gary’s new book on Amazon! “Day Trading Attention” releases on May 21, 2024. Don’t wait to get your hands on this goldmine of information.TAKEAWAYSPerspective is Key: Appreciate what you have because many have it worse. Gratitude can change your outlook.Relationships Matter: Gary emphasizes the value of teamwork and maintaining strong relationships. Leaders should prioritize serving their team.Value Creation: Gary's primary focus is always on bringing value, a principle crucial for success in any endeavor.Empathy and Kindness: Building empires isn't just about business strategies; it's about treating people well. Empathy and kindness can lead to significant achievements.Continuous Learning: Gary sees his new book as a curriculum, reflecting his lifelong commitment to learning about selling and branding.Brand Building: Nike's success illustrates the importance of branding. Playing your "greatest hits" repeatedly can solidify your brand's identity.Adaptation and Realism: In a changing world, parents must adapt while instilling real self-esteem in their children to withstand challenges.Attention and Intent: Turning attention into action requires more than just grabbing eyeballs. It demands offering genuine value and having a plan.Embrace Discomfort: Growth often occurs outside your comfort zone. Embrace discomfort to reach new heights.Seize Opportunities: We're currently in a golden era of free attention and distribution. Leverage social media now and adapt to future platforms to stay ahead.  TIMESTAMPSThe importance of social media (00:00:00) Gary emphasizes the significance of taking social media seriously for business and personal growth.Introduction and welcome (00:00:33) The hosts introduce the show and welcome Gary Vaynerchuk, highlighting his various titles and accomplishments.Perspective and gratitude (00:01:11) Gary and the co-host discuss the importance of perspective, gratitude, and controlling one's own destiny.Building a strong team and culture (00:02:37) Gary explains the importance of building a strong team, fostering relationships, and creating a positive work culture.Empathy and kindness in business (00:08:33) Gary reflects on the significance of empathy and kindness in leadership and business, emphasizing the need to do right by people.Balancing passion and capability (00:10:36) The co-host shares a personal experience of following passion in the car business, leading to failure, and Gary emphasizes the importance of being good enough in pursuing one's passion.Embracing current opportunities (00:11:48) The co-host discusses the quote from Gary's book about underestimating current opportunities and shares personal experiences related to embracing new platforms like TikTok.Salesmanship versus branding and marketing (00:14:51) Gary discusses the difference between salesmanship and branding/marketing, emphasizing the need for a long-term brand-building approach.Consistency in brand-building (00:18:27) The co-host highlights the importance of consistency in brand-building and references Gary's consistent messaging as a testament to successful brand-building.Parenting and social media (00:19:17) Gary and the co-host discuss the considerations of parenting in the digital age, emphasizing the importance of building genuine self-esteem in children to navigate the evolving digital landscape.Gary Vaynerchuk's New Book (00:21:10) Discussion about Gary Vaynerchuk's new book "Day Trading Attention" and its relevance to marketing today.Gary's Approach to Attention Marketing (00:22:03) Gary Vaynerchuk explains his approach to staying ahead of the attention curve and implementing attention marketing.Gary's Unique Position in Marketing (00:22:59) Gary discusses his role in a 2000-person global agency and the unique insights he gains from it.Impact of AI on Marketing (00:27:49) Gary discusses the impact of AI on various industries, including marketing and advertising, and the need to strategize.Turning Attention into Intent (00:32:15) The conversation delves into the process of turning attention into intent and translating buzz into action.Content Creation and Attention (00:33:07) Gary discusses the factors that capture attention in content creation and the importance of providing value.Understanding Social Media Changes (00:35:33) Gary explains the shift in social media dynamics and the importance of understanding individual content performance.Empathy and Authenticity in Marketing (00:39:14) The discussion touches on the importance of empathy and authenticity in marketing and its impact on human connection.Real Success vs. Proxy Success (00:43:00) Gary emphasizes the difference between real success and proxy success, highlighting the importance of genuine achievement.The importance of social media (00:43:23) Gary emphasizes the significance of leveraging free social media for marketing and branding.Leveraging owned versus rented land (00:44:16) Discussion on using free social media to drive traffic to owned platforms like websites and lists.Extracting attention from social media (00:45:19) Gary discusses the power of extracting attention from social media for marketing and brand building.Preparing for the future of marketing (00:47:07) Gary warns about the potential decline of free social media awareness and the need to capitalize on it now.Building leverage over time (00:48:14) The importance of building leverage over time and taking one's brand to the next platform. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 
TAKEAWAYSIntroduction of betting on video games at Dave and BustersBudweiser's use of songs mentioning the brand for targeted ads on SpotifyLiquid IV's brand refreshMicrosoft's new AI modelSkepticism about Microsoft's new AI modelTikTok's lawsuit against the US governmentImplications of TikTok's lawsuit against the US governmentSpotify's move into video advertisingChanging priorities of millennial and Gen Z consumers in influencer marketingTIMESTAMPSThe hair and kids' sleep habits (00:00:43) Light-hearted discussion about kids' hair and sleep habits.Budweiser's uninterrupted ads on Spotify (00:03:00) Budweiser's strategy to turn songs mentioning the brand into targeted ads on Spotify to increase brand recognition.Liquid IV's brand refresh (00:07:25) Discussion about Liquid IV's brand refresh and the personal preferences for hydration drinks.Microsoft's new AI model (00:12:34) Microsoft's development of a new AI model to compete with Google and OpenAI, with skepticism about the purpose and impact.TikTok suing the US government (00:14:56) Discussion about TikTok suing the US government, including the implications and potential outcomes.Spotify's readiness for video advertising (00:20:07) Spotify's preparation to compete for video advertising and the increasing popularity of video podcasts on the platform.Influencer reputations and authenticity (00:21:33) Debate about the prioritization of influencer reputations over shared values or authenticity among millennial and Gen Z consumers.Influencer Marketing (00:22:15) Discussion on the influence of celebrities turned influencers and the impact on purchasing behavior.Cinco de Mayo and Naval Fleet Week (00:25:58) Conversation about the celebrations and events during Cinco de Mayo and the presence of naval fleet week in Miami.Upcoming Episode with Gary Vee (00:26:58) Promotion of the upcoming episode with Gary Vee, discussing his new book and the focus on driving intent and marketing strategies. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 
TAKEAWAYSChild traffickingPhilanthropyBusiness journeyMotivation behind charitable workImpact of childhood traumaGenerational transfer of traumaAddressing root causes of societal issuesSuccess rate of charitable companiesPersonal commitment to charityCompassionate approach to addressing societal issues TIMESTAMPS The average age of abuse disclosure (00:00:00) Discussion about the average age of individuals disclosing or remembering their abuse as a child, and the impact of subconscious negativity.Introduction and podcast information (00:00:17) Speaker 2 introduces the "Right About Now" podcast and its success, setting the stage for the episode.Introduction of the guest (00:00:43) Speaker 4 introduces Paul Hutchinson, founder of Liberating Humanity and the executive producer of "The Sound of Freedom," and the guest responds.Paul's work in Latin America (00:01:13) Paul discusses his work in Latin America, setting up healing retreats and safe houses for children and engaging with governments to change policy.Liberating Humanity's mission (00:02:21) Paul explains the mission of Liberating Humanity, addressing past trauma, addictions, and breaking free from negative influences.The need to address demand in child trafficking (00:04:12) Paul discusses the need to address the demand side of child trafficking and the role of collective negativity in perpetuating the issue.Understanding the roots of child trafficking (00:08:07) Paul delves into the prevalence of childhood sexual violence and the impact of trauma transfer on future generations.Compassion and breaking the cycle (00:11:36) Paul emphasizes the importance of approaching traffickers with compassion and understanding to break the cycle of abuse.Philanthropic journey and business success (00:15:08) Paul shares his mentor's advice on charitable giving, his journey into philanthropy, and the impact of his charitable work on his business success.The universal law of giving and receiving (00:20:02) The discussion shifts to the universal law of giving and receiving, emphasizing the benefits of charitable actions.Building a Life of Abundance (00:21:25) Paul shares his journey from aspiring surgeon to wealthy philanthropist, emphasizing the importance of going big in creating impactful change.Rescuing Children in Colombia (00:23:09) Paul recounts his involvement in rescuing over 100 trafficked children in Colombia, detailing the negotiation with traffickers and the harrowing rescue operation.The Sound of Freedom (00:27:43) Paul describes the pivotal moment when he saw the trafficked children, leading to his commitment to fight child trafficking, and the emotional aftermath of the rescue operation.Investing in a Movie (00:37:41) Paul discusses the challenges and risks of investing in and promoting a movie with a powerful message, highlighting the financial and distribution hurdles faced.Finding Distribution for the Movie (00:40:29) Paul shares the struggles of securing distribution for the movie, detailing the obstacles faced with major studios and the eventual grassroots movement that brought the film to the world.The battle against establishment (00:41:26) Discussion on the uphill battle against mainstream media and Hollywood's control over what is force-fed to the public.Censorship and moral degradation (00:42:31) Exploration of Hollywood's resistance to allowing individuals to censor content and the impact of media consumption on moral values.Corruption in Hollywood and politics (00:44:15) Deep dive into the corruption, pedophilia, and blackmail in Hollywood and politics, emphasizing the need for leadership reform.Promoting child liberation and safety (00:47:09) Information on the upcoming book, social media presence, and programs aimed at educating parents and ensuring children's safety.Impact investing and healing retreats (00:48:37) Details about impact investing opportunities and the development of healing retreats as part of the Liberating Humanity initiative.Empowering individuals to make a difference (00:50:25) Encouragement to make a positive impact by healing oneself and mentoring others, leading to a collective effort to fix societal issues. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 
TAKEAWAYSImportance of understanding the needs and perspectives of the target audience in B2B website designCommon mistakes in website design based on personal preferences rather than the needs of the target audienceProcess of refining problem statements and testing them through outreachFundamentals of B2B websites, including the home page and the "grunt test"Controversial topic of sharing pricing on the websiteDifferent types of website traffic and catering to each effectivelyDesigning websites for businesses with multiple services and departmentsComparison between websites and landing pages for specific offers and low-ticket itemsCreating a feedback loop to inform sales calls and improve marketing strategyImportance of continuous evaluation and improvement to ensure the website meets the needs of the target audience  TIMESTAMPSThe importance of understanding the target audience (00:00:00) Sam Dunning discusses the need to understand the needs and perspectives of the target audience when designing a B2B website.Sam Dunning's background and career trajectory (00:02:56) Sam Dunning shares his background and career trajectory, including his experience in retail, web agency, and marketing.The impact of ego on website performance (00:09:40) Dunning emphasizes the negative impact of ego on website performance and the need to focus on the target audience instead of personal preferences.Customer research for effective website design (00:15:35) Dunning highlights the importance of customer research for creating website content and messaging that resonates with the target audience.Challenges in customer research (00:19:18) Discussion about the challenges of customer research, including bias and the need to dig deep to understand the root of the problems faced by the target audience.Customer Research and Testing (00:22:17) Sam discusses the importance of customer research and testing problem statements with target clients to refine assumptions.Understanding the Target Audience (00:23:56) Sam shares his experience of understanding the needs of the target market and the importance of resonating with potential clients.Website Design and Messaging (00:25:37) Sam emphasizes the importance of understanding and resonating with the audience compared to making oneself sound impressive.Fundamentals of B2B Websites (00:26:06) Sam discusses the importance of research and the home page, including the "grunt test" for clarity and the impact of page speed.Pricing and Social Proof (00:29:45) Sam discusses the controversy of sharing pricing on the website and the value of social proof in building trust.Visitor Engagement on Websites (00:32:14) Sam explains the differences in visitor engagement between warm prospects and cold traffic and the need for a good first impression.Complex Businesses and Website Design (00:35:12) Sam discusses the complexity of website design for businesses with multiple services and personas, emphasizing the need for thorough research and planning.Websites vs. Landing Pages (00:39:31) Sam explains the differences between websites and landing pages, highlighting the role of landing pages for specific offers and the complexity of high-ticket sales.Customer Journey and Attribution (00:42:07) The discussion delves into the complexity of the customer journey in B2B marketing and the challenge of attributing sales to specific marketing efforts.Understanding Customer Needs (00:43:29) The importance of gathering feedback and data from various channels to understand the messy buying journey.Maximizing Website Potential (00:43:59) Emphasizing the critical role of a well-researched, designed, and updated website in maximizing sales potential and avoiding missed opportunities.Connecting and Learning More (00:45:12) Sam Dunning's invitation to connect on LinkedIn, listen to his podcast, and seek assistance for improving website performance.Closing Remarks and Contact Information (00:45:49) Expressing gratitude for the conversation and providing contact information for further discussions and partnerships. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 
Hey there, listeners! Welcome to another exciting episode of Right About Now with Ryan Alford. In this episode, we covered a wide range of topics from business and marketing news to technology and entertainment updates. Here's a detailed synopsis of what we discussed:Business and Marketing News: We kicked off the episode by discussing the latest business and marketing news of the week. From mortgage demand dropping to interest rates soaring, we delved into the implications for the housing market and the economy as a whole.Perplexity AI: We explored the emergence of Perplexity AI, a search startup that achieved unicorn status by raising significant funding. We discussed how their generative AI search platform is changing the landscape of search engines by focusing on providing answers rather than search results.GM Cars Tracking: We delved into the controversy surrounding GM cars tracking drivers without their consent and sharing data with third parties, including insurance companies. We highlighted the privacy concerns and legal issues raised by this practice.MetaQuest Headset Operating System: We discussed Meta Platforms' decision to open up its MetaQuest headset operating system to other hardware makers, aiming to boost its standing in the augmented reality and virtual reality industries. This move is expected to bring more players into the AR and VR space.Kentucky Medical Cannabis Licenses: Kentucky announced a lottery system to award licenses for its medical cannabis program, signaling a step towards the legalization and regulation of cannabis in the state. We explored the business implications and the growing trend of cannabis legalization across the country.TikTok Ban: We touched on the potential ban of TikTok if ByteDance doesn't sell, highlighting the uncertainty surrounding the popular social media platform and its impact on businesses and content creators.Netflix Subscriber Growth: We discussed Netflix's subscriber growth after cracking down on password sharing, leading to a significant increase in new memberships and revenue. The shift in strategy reflects the company's efforts to maintain growth and profitability.Final Thoughts: We wrapped up the episode with reflections on the evolving landscape of technology, entertainment, and business, urging listeners to stay informed and engaged with the latest developments.Timestamps:00:00:26 - Weekly business and marketing news00:02:12 - National Superhero Day and the championship belt00:03:48 - National Honesty Day discussion00:05:04 - Mortgage demand drop and impact on the housing market00:07:08 - Perplexity AI becoming a unicorn00:14:51 - Netflix subscribers increase after password sharing crackdown00:19:29 - Meta opening up Quest headset operating system00:32:39 - Kentucky's lottery for medical cannabis business licenses00:35:10 - Potential TikTok ban and its implications00:36:58 - Final thoughts and sign-off If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 
TAKEAWAYSFatherhood and personal experiencesImpact of upbringing on parenting stylesForgiveness and grace in parentingFamily dynamics and complexitiesImportance of being present in children's livesThe Dad Edge's approach to teaching fatherhood skillsImportance of proactive learning and training for fatherhoodPractical advice for fathers to create connection with their childrenCreating a supportive and connected family environmentFostering open communication with childrenTIMESTAMPSFatherhood and Personal Reflection (00:00:00) Discussion about the impact of becoming a father and reflecting on one's upbringing and decisions made.Introduction and Background (00:01:01) Introduction of Larry Hagner, CEO and founder of The Dad Edge, and a brief discussion about the podcast's audience and the importance of being a father.Larry's Personal Story (00:02:30) Larry shares his experience of raising four boys, his wife's support, and the challenges he faced due to his upbringing.Impact of Childhood on Parenting (00:05:45) Larry discusses how his childhood experiences influenced his initial struggles as a father and his commitment to learning and improving.Reconnection with Father (00:08:14) Larry shares the unexpected encounter and reconnection with his father after many years and the subsequent development of their relationship.Forgiveness and Grace (00:10:45) Larry's realization and journey towards forgiveness, and the impact of his experiences on his parenting approach.Reflection on Fatherhood (00:14:52) Larry reflects on the impact of becoming a father and the importance of being present in his children's lives.Discussion on Forgiveness and Grace (00:19:09) Further discussion on the importance of grace and forgiveness, and personal experiences related to fatherhood and divorce.The Dad Edge (00:20:02) Larry explains the purpose of The Dad Edge and its focus on building better connections and relationships with family.Learning Skills for Fatherhood (00:20:26) Larry compares learning fatherhood skills to training for a fight, emphasizing the importance of learning and developing the necessary skills.Choosing the Right Partner (00:24:32) The discussion touches on the need to train men on choosing the right partner and the importance of continual improvement in relationships.Cultivating Connection with Teenagers (00:26:49) Larry shares insights on creating an environment where teenagers feel connected and open up to their parents.Importance of Proactive Counseling (00:27:48) The conversation highlights the need for proactive counseling and preventive measures in relationships, rather than waiting for issues to escalate.Communication and Emotional Validation (00:29:53) Larry explains the importance of emotionally validating one's partner and children, and the shared relationship needs of feeling seen, heard, and safe.Connecting with Kids (00:35:44) Larry discusses the importance of asking children about the best part of their day to cultivate gratitude and excitement, and encouraging them to share their failures to foster growth.Preparing for Tests (00:40:04) Encouraging critical thinking and planning for academic challenges.Building Psychological Safety (00:40:55) Fostering open communication and trust to handle difficult situations.Engaging with Children (00:42:42) Creating meaningful connections and being a supportive guide in their lives.Connecting with The Dad Edge (00:43:46) Information on resources and programs offered by The Dad Edge. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 
TAKEAWAYSIce Cube's offer to basketball player Caitlin ClarkMcDonald's scented billboardsFluctuation of BitcoinTravis Kelce hosting a game showTesla halting Cybertruck deliveries due to a design flawCHAPTERSIce Cube's Offer to Caitlin Clark (00:05:55) Ice Cube's offer to basketball player Caitlin Clark to play in the Big Three league for $5 million.McDonald's Scented Billboards (00:09:28) McDonald's created billboards that diffuse the scent of its french fries to attract customers.Fluctuation of Bitcoin (00:13:39) Bitcoin's 8% drop due to geopolitical events and its potential vulnerability to world events.Travis Kelce Hosting Game Show (00:18:16) Travis Kelce hosting a spin-off of "Are You Smarter Than a 5th Grader?" called "Are You Smarter Than a Celebrity?" on Amazon Prime Video.Tesla Halting Cybertruck Deliveries (00:20:03) Tesla halting Cybertruck deliveries due to a design flaw causing the accelerator pedal to become stuck.Coin Waste and Treasure Hunt (00:22:36) Discussion on Americans throwing away coins and a company hunting for discarded coins.Cashless Society (00:24:47) Conversation about the difficulty of obtaining cash and the potential for a cashless future.Trash Treasure and Metal Detectors (00:26:11) Exploration of the psychology of treasure hunting and the profitability of a business collecting coins from trash.Look-Alike Day (00:27:41) Brief exchange about National Look-Alike Day and personal experiences of being compared to celebrities.Closing Remarks (00:29:00) Appreciation for the audience, preview of upcoming episodes, and thanking the listeners. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 
TAKEAWAYSKen Wentworth's experience as a fractional CFOPractical outcomes of Ken's expertiseNature of Ken's business acumenChallenges of implementing business strategiesImportance of having a willing client to listen and implement changesKen's insights on increasing sales, managing margins, and improving cash flowImportance of having a fresh set of eyes to help businesses overcome tunnel visionKen's three pillars of financial success: cash flow, open-mindedness, and growthCritical importance of budgeting, measuring performance, and optimizing margins for businessesMindset required for growth and common mistakes businesses make when scalingKen's perspective on the current business environment and opportunities for growthImportance of a mindset shift and trying new strategies for scaling businessesEnsuring original business operations are optimized before expanding to multiple locationsCHAPTERSThe entrepreneur gene (00:00:00) Discussion of the entrepreneurial mindset and the enjoyment of flexible work hours and pursuing ideas.Flexibility and business opportunities (00:00:53) Ken's preference for diverse challenges and the value of flexibility in his work.Starting a radio show (00:03:01) Ken's journey into hosting a popular radio show and its impact on his career.The role of a fractional CFO (00:05:16) Ken's strategic approach as a fractional CFO, addressing common business challenges and practical outcomes of his expertise.Challenges of implementing business strategies (00:08:44) Ryan's realization of the challenges in implementing business strategies and the importance of a willing client to implement changes.The push for business growth (00:12:47) Ken's assertive approach to pushing businesses towards growth and the importance of aligning goals with clients.Budgeting and Measuring Performance (00:14:57) Importance of having a budget, measuring performance, and mining margins for financial strength.Reading Business Indicators (00:16:33) Ken's ability to read business indicators and the importance of observing subtle signs of decline.State of Business (00:17:52) Ken's perspective on the overall state of business and the potential for growth in challenging economic times.Opportunities in Tough Economy (00:18:23) Seizing opportunities for growth in a tough economy and the potential for acquiring struggling competitors.Media Influence on Perception (00:21:22) Discussion on how media portrayal can influence perception and the importance of considering the whole economic picture.Positive Business Sentiment (00:22:56) Positive sentiment and abundance mindset among business owners during challenging times.Mindset for Growth (00:24:38) The importance of mindset and adapting strategies for growth, including shaking up traditional approaches.Scaling and Business Development (00:24:38) Different paths for scaling businesses and the need for a growth-oriented mindset in various industries.Expansion Pitfalls (00:27:50) Potential pitfalls in expanding locations and the importance of maintaining consistent business practices.Key Ingredients for Successful Business (00:29:21) Critical elements for a successful business, including cash flow, budgeting, and the role of a strong and open-minded leader.A Malleable Leader (00:30:20) Ken discusses the importance of a leader's willingness to make changes and not sticking to ineffective strategies for too long.Employee Satisfaction (00:31:04) Ken emphasizes the significance of treating employees well, which leads to happy customers and business success.The Impact of AI (00:33:30) Ken and Ryan discuss the significance of AI in business and its potential impact on various industries.Don't Fake the Funk (00:39:03) Ken talks about his latest book, "Don't Fake the Funk," and shares insights on goal setting and achievement.Impact of Politics on Business (00:37:11) Ken shares his perspective on how political dynamics in the United States may impact businesses, irrespective of the election outcome. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 
TAKEAWAYSDiscussion of new studio spaceReturn of mall foot trafficImpact of the Apple Vision ProStubbornly high US inflationThoughts on the eclipseFunny incident involving a Mexican TV stationChallenges of adopting new technology like the Apple Vision ProInsights and commentary on current business landscapePerspectives on the impact of business on everyday life CHAPTERSThe new studio space (00:00:45) Discussion about the new studio space and plans for a live recording.Return of mall foot traffic (00:06:26) Talk about the resurgence of mall foot traffic and the impact on retail and entertainment experiences.Issues with the Apple Vision Pro (00:12:43) Discussion about the problems and user experiences with the Apple Vision Pro, including potential health risks and impact on adoption.Stubbornly high US inflation (00:17:02) Conversation about the impact of high US inflation on various aspects of daily life, including housing, groceries, and salaries.Real Estate Investment (00:22:48) Discussion on BlackRock's purchase of a real estate investment trust and potential rent increases.Billionaire Bunker in Miami (00:24:40) Jeff Bezos's real estate acquisitions in the Indian Creek community and the safety of the area.Wellness and Biohacking (00:27:09) Importance of health and wellness for billionaires, including biohacking trends and the Vibe Science podcast.Promotion of Mac Fox Bikes (00:29:13) Promotional segment for Mac Fox Bikes, including details about the X2 bike and a discount code.Weekend Update (00:29:59) Brief mention of the Masters weekend and a prediction for the winner, followed by closing remarks. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 
Join us as we tackle the intricacies of market research, innovation, and the art of crafting irresistible offers. Jason and I exchange strategies on how to listen to your audience and anticipate their needs, touching upon the power of social media as a research tool. We also delve into the impact of personal branding, discussing how any individual can carve out a space in the market with the right combination of consistent brand building and compelling offers, regardless of their current level of recognition.Rounding off this insightful episode, Jason shares his leadership philosophy and his innovative strategies for creating content that resonates with audiences. From his morning routine to his thoughts on creating viral marketing campaigns, Jason's candid revelations are a testament to the potential of authenticity and smart marketing in driving business success. As we conclude, I extend a heartfelt thank you to Jason for his valuable contributions and look forward to continuing this enlightening discussion in future episodes.TAKEAWAYS1. Focus and consistent effort are essential for building a successful business with multiple customer interactions.2. Leadership within a company and the community is critical for growth and setting standards.3. Developing irresistible offers and optimizing the customer journey are key strategies in online marketing.4. Market research and personal branding are vital for understanding audience desires and competing effectively in the market.5. Social media is a powerful tool for gaining insights into consumer interests and building a credible brand.6. Even new or lesser-known businesses can compete with industry giants like Grant Cardone by consistently crafting compelling offers and establishing a strong brand.7. Entrepreneurial success requires a solid sales team, adaptability, and the right attitude towards paid traffic and lead generation.8. Overcoming limiting beliefs about money and fully investing in offers are necessary for business growth.9. Leadership involves building trust and loyalty within a team, setting an example, and fostering a supportive environment.10. A morning routine can be beneficial for generating creative ideas and maintaining motivation.11. High-performing content and offers can be crafted using humor, viral elements, and strategic marketing.12. Authenticity and smart marketing strategies can lead to business success and strong customer connections.13. Entrepreneurs should not only focus on immediate sales but also consider the longevity and compliance of their offers to avoid issues with regulatory agencies.14. Performance marketing is useful for short-term sales, but building a brand is crucial for long-term success and scaling.15. Jason Wojo shares insights into the importance of having unique mechanisms and compelling copy to make offers stand out and sell effectively.16. It's important to research the market, competition, and ensure offers are fulfillable and compliant when crafting marketing strategies.17. Entrepreneurs should be willing to take risks and invest in their business to reach higher levels of success.(00:48 - 02:09) Scaling Your Business With Consistency(04:29 - 06:14) Sales Strategies in Various Niches(10:31 - 11:35) Navigating Market Needs for Innovation(16:45 - 17:29) Limited Pool of Successful Names(24:06 - 26:02) The Power of Attending Events(30:59 - 31:52) Future of Social Media Advertising Trends If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 
Changing media habits of the 18 to 34 demographicRise of podcasting and its impact on traditional mediaCreation of the Flamin' Hot brand by PepsiCoNCAA Final Four basketball games and high ratings of women's basketball gamesImpact of Elon Musk's reputation on Tesla salesThe podcast begins (00:00:00) Introduction and overview of the show, with a mention of the date and the host's co-host.Media Habits of 18 to 34-Year-Olds (00:02:21) Discussion of the changing media habits of the 18 to 34 demographic and the rise of podcasting as an equal platform to television.PepsiCo's Flamin' Hot Brand (00:09:34) Exploration of PepsiCo's creation of the Flamin' Hot brand and its impact on consumer behavior and health considerations.NCAA Final Four Basketball Games (00:12:58) Review of the NCAA Final Four basketball games, including the teams involved, ratings, and personal reflections on the outcomes.Ratings of Women's Basketball Games (00:14:03) Analysis of the record-breaking ratings of the women's basketball game, highlighting the influence of star athletes and social media on viewership.Impact of Elon Musk's Reputation on Tesla Sales (00:21:19) Discussion of the potential impact of Elon Musk's polarizing persona on Tesla sales, with a focus on the historical Tesla buyer persona and its alignment with Musk's public image.Elon Musk's Reputation (00:23:41) Discussion about Elon Musk's behavior and its impact on Tesla owners and potential buyers.Wealth Disparity and Stock Market (00:25:32) Talk about the wealth of the top 1% and its correlation with the stock market, along with a mention of Bitcoin and meme coins.Celebrity Billionaires (00:29:04) Forbes list of celebrity billionaires, focusing on Taylor Swift's wealth and fanbase.April Fool's Pranks (00:32:24) Mention of various April Fool's pranks by companies, including fake products and announcements. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 
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Jan 13th
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