Rooted Agritourism

Flower Farmer Forum Conference: https://www.youtube.com/watch?v=rHVg-R6xh_0Flowers Bloom Anyway Waitlist: https://www.lizfiedlermergen.com/authorIn this episode of 'Rooted Agritourism,' hosted by Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, guest Peter Gillitzer, co-owner of Milk and Honey Cider in St. Joseph shares insights into their growth from a small-scale cider producer to a thriving agritourism hub. The discussion touches on the evolution of their business, the importance of offering value-added experiences, such as their tasting room and community events like trivia nights and music series. Peter recounts stories of unexpected business expansions, the importance of customer experience, and strategies for planning a master calendar of events. The episode emphasizes the significance of adaptability, community engagement, and the synergy between agricultural products and tourism.00:00 Introduction to Rooted Agritourism00:23 Meet Peter Gillitzer, co-owner of Milk and Honey Cider in St. Joseph00:55 Discussing Agritourism and Value-Added Products01:18 The Evolution of Milk and Honey Cider03:07 Challenges and Successes in Agritourism04:38 Unexpected Popularity and Adaptations09:32 Expanding Offerings and Community Engagement12:33 Planning and Managing Events16:35 Balancing Business and Lifestyle18:29 Reaching Customers: Strategies and Challenges21:18 Diversifying Events and Revenue Streams24:21 Rapid Fire Questions and Personal Insights28:34 Conclusion and Final ThoughtsPodcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Flower Farmer Forum Conference: https://www.youtube.com/watch?v=rHVg-R6xh_0Flowers Bloom Anyway Waitlist: https://www.lizfiedlermergen.com/authorDr. Liz Fiedler Mergen of Sunny Mary Meadow in Central Minnesota presents a solo episode focused on her 'Fertilizer Framework,' a concept that emphasizes growth through interconnected and symbiotic business elements. Liz discusses the non-linear progression and deep integration of services in her agritourism business, which includes a flower farm, retail shop, workshops, and speaking engagements. She shares insights from her journey, reflecting on how personal experiences, particularly the loss of her first husband, have shaped her business ethos. The episode also highlights her upcoming book, 'Flowers Bloom Anyway,' and details about the 2026 Flower Farmer Forum Conference aimed at fostering community and growth among flower farmers. Listeners are encouraged to focus on sustainable business practices and to join the waitlist for her book and the conference.00:00 Introduction to Rotted Agritourism00:19 A Different Episode: Solo Talk01:04 The Fertilizer Framework05:26 Personal Reflections and Growth09:14 Upcoming Events and Opportunities11:55 Conclusion and Final ThoughtsPodcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of 'Rooted Agritourism,' Dr. Liz Fiedler Mergen interviews Heidi Montag, a finalist in the Princess Kay of the Milky Way program in Minnesota. They discuss Heidi's background in dairy farming, her experience in the Princess Kay program, and the unique journey of having her head carved in butter. Heidi shares her passion for promoting agriculture through social media, her involvement in multiple agricultural boards, and the challenges faced by modern dairy farmers. The conversation provides insight into the life of a young woman dedicated to both her family's dairy operation and broader agricultural advocacy.00:00 Introduction to Rooted Agritourism00:19 Meet Heidi Montag01:17 The Princess Kay Program03:36 Life on a Dairy Farm09:44 Butter Head Sculptures12:04 Promoting Agriculture and Dairy14:26 Heidi's Involvement in Agriculture15:52 Joining FFA and Becoming a Dairy Princess16:44 Passion for Politics and Agriculture17:18 Family Farming Backgrounds19:39 Challenges in Modern Farming20:52 Farm Stand and Baking Ventures21:39 Radio Segments and Public Speaking22:41 Agritourism and Zoning Issues25:38 Sustainability and Generational Farming30:00 Rapid Fire Questions and Closing RemarksPodcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of 'Rooted Agritourism,' Dr. Liz Fiedler Mergen from Sunny Mary Meadow interviews Peter Gillitzer, co-owner of Milk and Honey Cider in St. Joseph, Minnesota. The conversation explores the journey of Milk and Honey Cider, from the challenges of growing cider-specific apple varieties to turning those apples into craft cider. Peter shares insights into the agronomic and economic aspects of apple farming, addressing topics like grafting, soil requirements, pest management, pruning, and the importance of understanding one's strengths in farming. The discussion extends to the cider-making process, including fermenting, aging, blending, and addressing how Milk and Honey balances customer demand with their craft. The episode highlights the collaborative spirit within the local farming community and the importance of supporting local agritourism.00:00 Introduction to Rotted Agritourism00:19 Meet Peter Giler: Co-Owner of Milk and Honey Cider01:37 Starting with Apples: The Journey Begins02:31 Challenges and Trials in Apple Growing04:57 Understanding Cider and Mead10:47 The Economics of Apple Farming18:50 Harvesting and Production Insights19:56 Grading and Processing Apples20:30 Cider Production Benefits21:15 Collaborations and Diversification22:58 Community and Competition25:58 Cider Making Process29:50 Balancing Production and Demand32:45 Crafting Unique Ciders37:32 Conclusion and Contact InformationPodcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this insightful episode of 'Rooted Agritourism,' Dr. Liz Fiedler Mergen, the owner of Sunny Mary Meadow flower farm in Central Minnesota, shares her unique journey from a nursing career to becoming a successful flower farmer and rural entrepreneur. Joined by podcast producer Abbey as the guest host, Liz delves into her agricultural upbringing, the evolution of her business Sunny Mary Meadow, challenges in agritourism, and her vision to create sustainable income streams. The conversation covers the logistical and emotional facets involved in building a reputable flower farm, the implementation of agritourism strategies, and the significant role community support plays in her entrepreneurial journey. The episode wraps up with Liz’s favorite and least favorite farm tasks, educational resources, and a teaser for a new tool set to revolutionize farming. Tune in to hear an inspiring story filled with passion, perseverance, and purposeful growth.00:00 Introduction to Rooted Agritourism00:19 Meet the Hosts: Dr. Liz and Abbey01:31 Liz's Agricultural Background02:18 Life After College and Meeting Josh05:41 Starting a Family and Farm Life07:54 Deciding to Stay on the Family Farm12:38 Building a Sustainable Flower Farm Business19:13 Legal and Zoning Challenges for Farm Venues21:06 Deciding to Build New: The Plan22:05 Collaborating with Local Businesses24:12 Creating a Multi-Use Space25:31 Business Strategy and Market Gaps32:52 Sustainable Flower Farming33:41 Rapid Fire Questions36:31 Conclusion and Future PlansPodcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Rooted Agritourism Podcast, host Dr. Liz Fiedler Mergen speaks with her father, JT Weber, about their experiences in value-added agriculture and the beef industry. They discuss the evolution of their family business, from dairy farming to focusing on elite genetics in Angus and Sim Angus cattle. JT shares insights on the intricacies of raising club calves for show, the importance of muscle, skeletal width, and other attributes in cattle, and his journey from South Dakota State University to becoming a successful cattle buyer and auctioneer. They also touch on topics such as the impact of drought on cattle supply, the controversy around grass-fed versus grain-fed beef, and the vital role of family support in achieving their business goals. The episode provides a deep dive into rural entrepreneurship and agritourism, emphasizing direct-to-consumer sales and adding value to agricultural products.00:00 Introduction to Rotted Agritourism00:19 Meet the Special Guest: My Dad01:28 Dad's Journey in Agriculture03:48 The Beef Industry and Club Calf Business08:40 The Evolution of Our Business17:15 Connecting with Ranchers and Seed Stock19:34 Understanding the Beef Industry: Ranchers vs. Feeders20:15 The Process of Finishing Cattle22:06 The Debate on Grass-Fed vs. Grain-Fed Beef24:39 Pricing and Market Trends in the Beef Industry27:12 Challenges and Opportunities in Cattle Ranching28:54 Order Buying and Building Customer Relationships31:18 Rapid Fire Round: Insights and Personal Reflections34:25 Conclusion and AcknowledgementsPodcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of 'Rooted Agritourism,' host Dr. Liz Fiedler Mergen speaks with Jenny Bredeken from Full Circle Farm. They discuss Jenny's entrepreneurial journey from Minnesota to Honolulu, exploring her passion for fermentation and sourdough bread that led to the creation of their farm and micro bakery. Jenny shares her experiences in reconnecting people with the origins of their food, the challenges of farming, and transitioning to wholesale markets. They also delve into the support of family legacy and the importance of local, fresh products. Tune in for an inspiring conversation about agritourism, rural entrepreneurship, and the power of following one's dreams despite the obstacles.00:00 Introduction to Rooted Agritourism00:24 Meet Jenny Bredeken from Full Circle Farm01:24 The Origin Story of Full Circle Farm01:49 From Hawaii to Minnesota: A Journey of Passion05:29 The Birth of a Sourdough Business07:28 Challenges and Triumphs in Agritourism09:43 Building a Sustainable Future16:56 The Realities of Farming22:00 Current Offerings and Future Plans23:06 The Importance of Fresh Milled Flour23:50 Nutritional and Flavor Benefits of Fresh Flour24:45 Storing and Prioritizing Freshness26:06 The Value of Buying Local27:06 Pricing Strategies for Artisan Bread29:29 Challenges and Lessons in Wholesale33:16 Balancing Passion and Practicality35:21 Future Plans for the Farm37:59 Rapid Fire Questions and Closing ThoughtsPodcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Welcome to Rooted Agritourism: Embracing Growth and DiversificationIn this episode, Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, introduces the rebranded podcast, Rooted Agritourism, previously known as the Flower Farmer Forum Podcast. Liz explains the motivation behind the name change, emphasizing the podcast's broader mission to include value-added agriculture and rural entrepreneurship. She discusses the importance of diversification in modern farming, particularly in Stearns County, Minnesota, and the role agritourism plays in sustainable income generation. Listeners can expect new episode formats, guest interviews, personal growth topics, and updates on practical resources for their agri-businesses. Liz also details the revamped membership model for the Foundations of Pedaling Perishable Products course. This episode is a call to action for rural entrepreneurs and dreamers to connect, grow, and support each other in innovative agricultural ventures.00:00 Welcome to Rooted Agritourism00:19 The Evolution of Our Podcast00:52 Why the Name Change?02:45 The Bigger Picture in Agriculture04:45 The Future of Agritourism06:12 What's New with Rooted Agritourism07:55 Conclusion and Call to ActionPodcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode, Liz and Abbey discuss the book 'Die with Zero' by Bill Perkins, which challenges conventional views on wealth and financial planning. The conversation emphasizes the importance of maximizing life experiences over merely accumulating wealth. They explore the concept of giving while alive, the timing of financial gifts, and the significance of investing in memorable experiences. The hosts share personal anecdotes and insights on how to live a fulfilling life now, rather than postponing enjoyment for the future.TakeawaysThe goal is to maximize your total life experiences.Wealth should be viewed as a tool for creating memorable experiences.Timing is crucial when it comes to giving money to loved ones.Investing in experiences can yield greater happiness than accumulating wealth.Life experiences have a limited window; seize them while you can.It's important to live intentionally and enjoy life now.Memory dividends can be created through shared experiences.Don't wait until you're gone to give; do it while you can.Living like you're retired can start now, not just at 65.The 'Die with Zero' mentality encourages thoughtful spending on experiences.The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.To Join the Book Club:https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1Connect:https://www.lizfiedlermergen.com/https://www.instagram.com/lizfiedlermergen/https://www.facebook.com/groups/419082867827460

In this episode, Liz and Jade Delaney discuss the themes of joy and happiness as explored in the book 'Joyful' by Ingrid Fetell Lee. They delve into the importance of creating joyful environments, the role of nature, and how small moments of joy can lead to greater happiness. The conversation emphasizes the need to be intentional about finding joy in everyday life and the significance of celebrations. Personal reflections and experiences are shared, highlighting the impact of joy on mental health and well-being.TakeawaysJoy is about intentional shifts in our environment.Happiness is a deeper, ongoing pursuit, while joy can be fleeting.Creating joyful spaces can enhance our daily lives.Nature and vibrant colors play a significant role in our joy.Finding joy in small moments can lead to greater happiness.Celebrations are essential for fostering joy in our lives.We often operate on autopilot, missing opportunities for joy.It's important to reflect on what brings us joy.Joy can be a powerful coping mechanism during tough times.We should prioritize joy over societal expectations. The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.To Join the Book Club:https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1Connect:https://www.lizfiedlermergen.com/https://www.instagram.com/lizfiedlermergen/https://www.facebook.com/groups/419082867827460

SummaryIn this episode, Liz and producer Abbey discuss the book 'Joyful' by Ingrid Fattel Lee, exploring how design and aesthetics can impact happiness. They share personal anecdotes about the joy derived from everyday objects, the significance of color in mood, and the importance of creating joyful experiences in both personal and professional settings. The conversation emphasizes the need to surround oneself with items that evoke joy and the potential for design to enhance emotional well-being.TakeawaysDesign and aesthetics significantly impact happiness.Everyday objects can evoke feelings of joy.Color choices in our environment affect our mood.Personal expression through design is important.Creating joyful experiences is essential in business.It's okay to let go of items that don't bring joy.Surrounding ourselves with joyful items enhances well-being.Engaging with personal stories can deepen connections.The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.To Join the Book Club:https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1Connect:https://www.lizfiedlermergen.com/https://www.instagram.com/lizfiedlermergen/https://www.facebook.com/groups/419082867827460

In this engaging conversation, Liz and Todd Musig discuss the launch of a new self-help book club and the importance of personal growth for business owners. They delve into Todd's journey of publishing and co-authoring, exploring the themes of his book 'Juggling Elephants,' which addresses the challenges of balancing work, family, and self-care. The discussion emphasizes the need for intentionality in managing life's various responsibilities and the significance of celebrating wins along the way. Todd shares insights on future projects and the ongoing evolution of his work.TakeawaysYou can't grow as a business owner if you're not growing as a person.Self-publishing can be a viable route to reach your audience.The metaphor of juggling elephants illustrates the challenges of balancing life.Intentionality is key in managing work and personal life.Quality acts in each life ring are more important than balance.Saying no is essential for maintaining focus on priorities.Celebrating small wins contributes to overall motivation.Daily planning helps in managing time effectively.Family meetings can enhance communication and planning.It's important to take time for self-care amidst busy schedules.The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.To Join the Book Club:https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1Connect:https://www.lizfiedlermergen.com/https://www.instagram.com/lizfiedlermergen/https://www.facebook.com/groups/419082867827460

In this episode of the Back to Better podcast, host Liz engages with Jones Loflin, author of 'Juggling Elephants'. They explore the themes of work-life balance, the importance of background and shared experiences, and the concept of juggling various responsibilities in life. The conversation delves into the significance of focusing on the right 'ring' at the right time, recognizing when to take breaks, and the role of purpose in achieving happiness and success. They also discuss the importance of communication and support in personal and professional relationships, and how to celebrate successes along the way.TakeawaysThe concept of juggling elephants represents the challenges of managing multiple responsibilities.Understanding your background shapes your perspective and influences your actions.It's essential to focus on the right 'ring' in life: work, self, or relationships.Time management and focus are crucial for productivity and success.Recognizing when to take breaks can enhance overall performance and well-being.Purpose is a driving force behind happiness and success in life.Clear communication of expectations can prevent misunderstandings and create a supportive environment.Finding joy in everyday life contributes to overall happiness.Celebrating small successes can boost motivation and morale.The role of a ringmaster is to manage and influence the various aspects of life effectively.The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.To Join the Book Club:https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1Connect:https://www.lizfiedlermergen.com/https://www.instagram.com/lizfiedlermergen/https://www.facebook.com/groups/419082867827460

In this engaging podcast episode, Liz and Bailey discuss the intricacies of balancing career and family life, exploring themes of time management, success, and the concept of having it all. Bailey shares her experiences as a senior learning consultant and a mother of three, detailing her work schedule, travel dynamics, and the importance of tracking time. The conversation delves into the definitions of success and significance, emphasizing the need for self-examination and the pursuit of fulfillment in both personal and professional realms. The episode concludes with reflections on flexibility in work and parenting, and the evolving nature of work-life balance.TakeawaysLiz and Bailey discuss the challenges of balancing career and family life.Bailey shares her experience as a senior learning consultant and mother.The importance of tracking time for both work and personal life is emphasized.Success is redefined beyond traditional metrics, focusing on personal fulfillment.The concept of 'having it all' is explored and critiqued.Golden hours for productivity are identified as crucial for effective work.Flexibility in work schedules is essential for managing family responsibilities.Negotiating work hours can lead to better work-life integration.The distinction between success and significance is highlighted.Self-examination is key to understanding personal values and goals.The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.To Join the Book Club:https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1Connect:https://www.lizfiedlermergen.com/https://www.instagram.com/lizfiedlermergen/https://www.facebook.com/groups/419082867827460

SummaryIn this episode, Liz and Abbey discuss the book 'I Know How She Does It' by Laura Vanderkam. They share their thoughts on the book and how it applies to their own lives. They discuss the concept of managing time and finding balance between work, family, and personal life. They also talk about the importance of being aware of when you are working past the point of diminishing returns and the value of quality time with family. Overall, the episode emphasizes the importance of flexibility and finding what works best for each individual's unique situation.TakeawaysManaging time and finding balance is essential for success in all areas of life.Being aware of when you are working past the point of diminishing returns can help increase productivity.Quality time with family is important and should be prioritized.Flexibility in scheduling and finding what works best for you is key to achieving a balanced life.The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.To Join the Book Club:https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1Connect:https://www.lizfiedlermergen.com/https://www.instagram.com/lizfiedlermergen/https://www.facebook.com/groups/419082867827460

The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.To Join the Book Club:https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1Connect:https://www.lizfiedlermergen.com/https://www.instagram.com/lizfiedlermergen/https://www.facebook.com/groups/419082867827460

Register for the Webinar: https://www.sunnymarymeadowcoaching.com/registration-page-eed11a8c-b87c-42f7-b405-7747a71eafa2In this episode, Liz discusses the upcoming rebranding of the Flower Farmer Forum podcast and dives into the concept of the cannibal business model, which occurs when business offers compete with each other, leading to burnout and inefficiency. She shares strategies for building a smart farm ecosystem, emphasizing the importance of crop planning, subscription services, and delegation. Liz invites listeners to join her upcoming webinar, where she will elaborate on these concepts and the future direction of her business.TakeawaysThe cannibal business model drains energy and resources.Efficient crop planning aligns with sales strategies.Subscriptions provide guaranteed revenue and streamline operations.Repurposing products can enhance efficiency and profitability.Delegation is crucial for maintaining business health and personal sanity.Clear communication with team members prevents confusion and inefficiency.Evaluating business practices can reveal areas for improvement.Smart growth focuses on intentional design rather than hustle.The upcoming webinar will provide deeper insights into these strategies.Rebranding aims to enhance the podcast's strategic direction and content consistency.Helpful Links:Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/authorConsult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-productsFarmers to Florists: https://www.farmerstoflorists.com/Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Register for the Webinar: https://www.sunnymarymeadowcoaching.com/registration-page-eed11a8c-b87c-42f7-b405-7747a71eafa2In this episode of the Flower Farmer Forum podcast, host Liz discusses the importance of creating a sustainable business ecosystem in flower farming. She emphasizes the power of dahlias as a versatile product that can be monetized through various channels, including education, event design, and content marketing. The conversation also explores the concept of 'One Product, Many Markets' and how farmers can apply this framework to diversify their offerings without increasing their workload. The episode concludes with a reminder to avoid the cannibal business model, where offers compete against each other, and encourages listeners to view their farms as platforms for growth and innovation.TakeawaysCreating a sustainable business ecosystem is crucial for success.Dahlias are versatile and can be marketed in multiple ways.Education is a powerful tool for monetizing products.Creating experiences for customers enhances sales.Content marketing is essential for building trust.Diversification can prevent burnout in farming.Recurring revenue models can stabilize income.Farmers should view their farms as platforms, not just products.Intentional crop planning aligns with customer needs.Avoiding competing offers is key to a successful business model.Helpful Links:Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/authorConsult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-productsFarmers to Florists: https://www.farmerstoflorists.com/Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Register for the Webinar: https://www.sunnymarymeadowcoaching.com/registration-page-eed11a8c-b87c-42f7-b405-7747a71eafa2In this episode of the Flower Farmer Forum podcast, host Liz discusses the journey of building a flower farm business that thrives on sustainability and diversification. She emphasizes the importance of creating a smart farm ecosystem that not only focuses on selling flowers but also on building relationships with customers and exploring multiple revenue streams. The conversation highlights the lessons learned from past experiences, the significance of agritourism, and the need for a structured approach to business growth.TakeawaysBuilding a smart farm ecosystem is key to sustainability.Diversification should focus on doing existing offerings better.Not all offerings are worth pursuing; focus on profitable ones.Agritourism can enhance the customer experience and revenue.Creating layered revenue streams is essential for growth.Understanding your customer journey can lead to better sales strategies.A flower can serve multiple purposes beyond just being a product.Frameworks can help streamline business operations and offerings.It's important to maintain a balance between work and personal life.Investing time in understanding your audience can lead to better business decisions.Helpful Links:Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/authorConsult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-productsFarmers to Florists: https://www.farmerstoflorists.com/Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode of the Flower Farmer Forum podcast, host Liz discusses the often-overlooked responsibilities of flower farmers, particularly in the context of agritourism. She emphasizes the role flower farmers play in shaping public perception of agriculture and the importance of educating visitors about the realities of farming. The conversation explores the spectrum of farming, the balance between small and large farms, and the civic role that flower farmers take on when they open their farms to the public. Liz encourages farmers to embrace their role as educators and to engage in meaningful conversations with their customers about the complexities of agriculture.TakeawaysFlower farmers shape public perception of agriculture.Agritourism carries a hidden responsibility.It's important to educate visitors about farming realities.The spectrum of farming includes both small and large operations.Local farming matters, but so does big agriculture.Flower farming is not just about selling flowers.Farmers must engage in conversations about food sourcing.Education builds trust between farmers and consumers.Agritourism can be a joyful experience.Farmers are educators, whether they want to be or not.Helpful Links:Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/authorConsult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-productsFarmers to Florists: https://www.farmerstoflorists.com/Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852