Claim OwnershipSaaS Builder Podcast
Subscribed: 1Played: 0
Subscribe
© Copyright 2024 Maxio
Description
Being a SaaS founder is hard.
Product-market fit. Customer acquisition. Culture. Cash flow. Scaling… It’s a lot!
There’s no roadmap, no magic formula—just hard-earned lessons from those who’ve been there.
The SaaS Builder Podcast cuts through the noise to bring you actionable tactics and fresh perspectives from SaaS founders, growth strategists, and finance leaders.
Join Randy Wootton—CEO of Maxio and seasoned SaaS leader—as he hosts conversations with the voices shaping the SaaS industry. From founders scaling startups to CFOs mastering financial growth, Randy & his guests unpack the decisions, strategies, and challenges that define success in SaaS.
No fluff. No filler. Just the conversations that move your SaaS business forward.
---
P.S. We're always on the lookout for SaaS experts. For speaking inquiries, fill out this form. For all other inquiries, email podcast@saasbuilderpod.com.
Produced by I Hear Everything
108 Episodes
Reverse
Omar Akhtar, founder and principal analyst at Benchmarker, shares insights into the evolving landscape of B2B marketing. Discussing the importance of diversifying marketing strategies, Omar highlights the need to experiment with new channels while traditional methods fall short. The conversation explores the value of staying agile in marketing experimentation and learning from the rapid media shifts that continue to shape brand engagement. With practical advice and real-world examples, Omar emphasizes the significance of keeping marketing strategies fresh and dynamic for brand growth.Connect with:Omar Akhtar: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Omar Akhtar, founder and principal analyst at Benchmarker, shares insights on the pivotal choice between investing in user experience versus brand storytelling for SaaS products. Delving into what brand storytelling truly entails, he emphasizes the simplicity of communicating the user's journey and the solution offered. Highlighting the frequent oversight in clearly articulating this story, Omar provides valuable guidance for technical founders on how to connect effectively with their audience through storytelling. His insights are crucial for those looking to leverage brand storytelling as a means to engage and retain users.Connect with:Omar Akhtar: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Omar Akhtar, founder and principal analyst at Benchmarker, dives into the evolving landscape of brand loyalty versus product features for SaaS companies. He challenges the importance of brand loyalty in a highly competitive market where user satisfaction and quick subscription cancellations redefine traditional business relationships. With insights on the significance of aligning product capabilities with customer expectations, this conversation offers valuable perspectives on ensuring value creation and realization post-sale for SaaS success.Connect with:Omar Akhtar: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Omar Akhtar, founder and principal analyst at Benchmarker, dives into the critical balance between brand and demand marketing for B2B SaaS companies. He reveals insights from his latest research, highlighting that companies exceeding revenue targets tend to allocate more resources toward brand building. Omar also tackles misconceptions surrounding brand spending, emphasizing its long-term value and importance for inclusion on customer shortlists. Listen for actionable advice on how early-stage companies can effectively measure brand success even with limited resources.Connect with:Omar Akhtar: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Bill Wilson, founder and CEO of Pace Pricing, delves into strategic approaches to SaaS pricing that maximize profit without alienating customers. He emphasizes the importance of meeting customers where they are, exploring demand curves, and understanding the unique value proposition of each product offering. Highlighting examples like Apple's pricing strategy, Bill advises on effectively capturing different customer segments and the intertwined nature of pricing and product development. Gain insights into navigating the challenges of expansion, segment targeting, and ensuring your pricing strategy aligns with customer expectations and business economics.Connect with:Bill Wilson: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Bill Wilson, Founder and CEO of Pace Pricing, shares insights into sustaining recurring revenue growth through strategic pricing experiments. Delving into the nuances of SaaS pricing models, he emphasizes the significance of continuous testing and adapting pricing strategies as products evolve. Wilson highlights the importance of early-stage monetization considerations when adding new features and how understanding customer willingness to pay can guide effective pricing tactics. Learn valuable lessons about aligning new offerings with business goals and measuring success through clear, actionable metrics.Connect with:Bill Wilson: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Bill Wilson, founder and CEO of Pace Pricing, delves into the intricacies of pricing strategies for early-stage SaaS companies. He discusses the balance between flat rate and usage-based pricing models, emphasizing the importance of understanding customer usage before diving into complex pricing structures. His practical insights into packaging, including the concepts of jobs to be done and featuring an all-in-one approach, help simplify how to effectively drive recurring revenue growth. Wilson also highlights the need for creating a disciplined pricing muscle within a company, ensuring a cohesive approach from product development to marketing.Connect with:Bill Wilson: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Bill Wilson, founder and CEO of Pace Pricing, shares his insights on the often-overlooked concept of expansion in SaaS pricing. He highlights the importance of focusing on existing customers, explaining how expansion is a reflection of the value provided, and why achieving high net revenue retention can lead to faster growth. Exploring the dynamics between acquisition and retention, Bill emphasizes the need for experimentation and data analysis to better understand customer behavior and refine pricing strategies. This conversation provides actionable insights for those looking to balance growth with customer satisfaction and long-term success.Connect with:Bill Wilson: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Bill Wilson, Founder and CEO at Pace Pricing, delves into the intricacies of turning pricing into an art form. He identifies common pricing challenges in SaaS, emphasizing the need to communicate value and ensure pricing strategies are regularly evaluated and adjusted. Bill shares strategies on using hybrid pricing models and the importance of balancing predictability for both companies and customers while encouraging thoughtful experimentation to drive recurring revenue growth.Connect with:Bill Wilson: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ahikam Kaufman, founder and CEO of Safebooks AI, delves into the essential governance role within the office of the CFO. He shares insights from Gartner about top priorities for CFOs in 2025, emphasizing governance and data analytics. Ahikam highlights staggering statistics from PwC and KPMG, revealing that a significant percentage of companies going public face material weaknesses in internal controls. His discussion underscores the critical need for automated systems to enhance data trust and prevent financial governance pitfalls.Connect with:Ahikam Kaufman: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Join Ahikam Kaufman, founder and CEO of Safebooks AI, as he delves into the nuances of high-volume transaction management, emphasizing the importance of quality over mere accuracy. Discover his insights on transitioning from monthly to daily transactions, providing businesses with real-time monitoring capabilities to swiftly address discrepancies. Learn from Kaufman’s perspective on how automation and systems can bolster financial oversight, referencing real-world examples like the challenges faced by Macy’s and the innovative practices at Amazon. A valuable discussion awaits for anyone interested in enhancing finance automation and anomaly detection in high-volume environments.Connect with:Ahikam Kaufman: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ahikam Kaufman, founder and CEO at Safebooks AI, shares insights on leveraging AI and machine learning for anomaly detection across enterprise systems. He advocates for prioritizing AI-driven monitoring tools due to their read-only nature, which mitigates risk and enhances visibility without making irreversible changes. This approach can benefit businesses by augmenting monitoring capabilities, especially in environments lacking such infrastructure. Gain valuable perspectives on using AI to complement traditional accounting practices while ensuring data integrity and security.Connect with:Ahikam Kaufman: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Join Ahikam Kaufman, founder and CEO at Safebooks AI, as he delves into the critical role of financial data governance within SaaS growth strategy. Ahikam shares insights on how private companies can strategically prepare for an IPO and manage financial accuracy to meet stakeholder and investor expectations. He also emphasizes the importance of automating financial processes as companies scale, drawing on experiences from both private and public company perspectives. Discover the cultural shifts and mindset changes necessary for transitioning to public company operations long before the IPO moment.Connect with:Ahikam Kaufman: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ahikam Kaufman, founder and CEO of Safebooks AI, dives into how AI is revolutionizing financial governance. He discusses the three foundational layers of the CFO's office and highlights the efficiency gained by leveraging AI for data integrity and anomaly detection. Learn how these innovations can reduce manual work in financial reporting and improve compliance through automation. Discover insights into the evolving role of accountants and how AI can augment rather than replace human expertise in finance.Connect with:Ahikam Kaufman: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Alan Taylor, COO at Maxio, dives into strategies to reduce churn and manage cash burn rates. He emphasizes an ROI-focused approach across the company and advises against getting distracted by shiny new tech, urging a focus on mission-critical systems that deliver clear customer value. The episode also introduces the "porpoise strategy," a financial approach advocating for achieving EBITDA positivity periodically to maintain financial control. Gain practical insights into smart cash management and sustainable growth strategies for SaaS companies.Connect with:Alan Taylor: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Alan Taylor, COO at Maxio, shares insights on building successful SaaS teams by blending industry expertise with high potential entry-level hires. He emphasizes the importance of promoting internal growth and maintaining an ROI-focused approach across the organization. Taylor also discusses strategies to reduce churn and manage cash burn, highlighting the significance of mission-critical workflows and careful evaluation of new investments. This episode provides valuable guidance for creating agile teams and sustaining growth in the SaaS industry.Connect with:Alan Taylor: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Alan Taylor, COO at Maxio, shares insights on how vertical-specific differences are shaping growth in the SaaS industry. He highlights the notable expansion in cybersecurity, driven by new challenges introduced by AI, boasting growth rates approaching 50%. Conversely, industries heavily disrupted by AI, like media, e-commerce, and retail tech, face slower growth as competition intensifies. This episode emphasizes using market insights to set realistic goals and navigate SaaS growth challenges effectively.Connect with:Alan Taylor: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Alan Taylor, COO of Maxio, shares insights on the essential drivers of growth for SaaS companies, emphasizing the importance of deeply understanding your market. He explains how mastering your market shapes product and go-to-market strategies, ultimately fueling long-term growth. Taylor also highlights the value of integrating diverse backgrounds within teams to combine industry-specific expertise with proven functional skills, leading to exceptional success in scaling a SaaS business. Listen for actionable advice on maintaining market awareness and leveraging customer feedback for strategic advantage.Connect with:Alan Taylor: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Alan Taylor, COO at Maxio, shares valuable insights from the latest Maxio Institute B2B Growth Report. Discover key trends in the B2B SaaS market throughout 2024, including the growth dynamics of companies under $1 million and the influence of AI and cybersecurity on the industry. Alan also delves into the impact of hybrid pricing models and how interest rates affect financial decision-making. With a hint of optimism for 2025, explore firsthand predictions gathered from SaaS founders about growth expectations and the trend towards efficiency and EBITDA positivity.Connect with:Alan Taylor: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Connect with:Ray Rike: Website // LinkedInRandy Wootton: Website // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Comments
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
Download from Google Play
Download from App Store
United States