Second Nature

Kyle Siegel, founder of Raide Research, appeared on the Second Nature podcast one year ago - just as he was finalizing the brand's first entry into trail running with the LF 2L belt. We've been following Raide closely since then, and brought Kyle (and his newest hire) back on the podcast to check in. It's safe to say, quite a bit has changed since the last time we had Kyle on the podcast. Show Notes: Kyle Siegel: https://www.linkedin.com/in/kyle-siegel/ Raide: https://raideresearch.com/ Original Second Nature x Raide pod: https://www.youtube.com/watch?v=mAYD20ZXJOM Interval (Shop): https://intervalrunning.co.uk/ Spencer Harkins: https://www.linkedin.com/in/spencerharkins/ Original Second Nature x Spencer pod: https://www.youtube.com/watch?v=vQVLRsmUqbs Mali Noyes: https://www.instagram.com/malinoyes/ BPC - Brand, Product, Content: Ex-officio Everyday Boxer: https://amzn.to/475dVMO TNF Advanced Mountain Kit: https://www.thenorthface.com/en-us/collections/advanced-mountain-kit Colin + Samir Podcast: https://www.youtube.com/watch?v=hbZbPHjE8NE Mill Valley Pasta Company: https://millvalleypasta.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Yoon Kim and Kenji Haroutunian are leading the charge with Outdoor Media Summit, a gathering of industry professionals that continues to build momentum after nearly a decade. In this conversation, we dive into the history of the event - and more importantly, where it's headed. They are launching something new at this year's event, and we've got the exclusive on that announcement. Show Notes: Outdoor Media Summit: https://outdoormediasummit.com/ Yoon Kim: https://www.linkedin.com/in/yoon-kim-5027b214/ Kenji Haroutunian: https://www.kenjiconsults.com/ Colin + Samir Episode: https://www.youtube.com/watch?v=hbZbPHjE8NE Erica Zazo: https://www.linkedin.com/in/ericazazo/ Outdoor ECom: https://outdoorecom.com/ Startup Junkie: https://startupjunkie.org/ Global Cycling Accelerator: https://cyclingaccelerator.com/ Stephen Regenold - Founder of Gear Junkie: https://www.instagram.com/stephenregenold/?hl=en NPS: https://en.wikipedia.org/wiki/Net_promoter_score BPC - Brand, Product, Content: Livsn T-shirts: https://www.livsndesigns.com/products/pack-shirt Yoshino Power Station: https://yoshinopower.com/products/b2000-solid-state-portable-power-station FlyLow Homegrown (Book): https://flylowgear.com/collections/all/products/homegrown-the-flylow-story Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Georgia Grace Edwards created something to address a pain point for a huge portion of the outdoor community with the Gnara Go-Fly technology. Beyond that innovation, she's created a pathway for Gnara to collaborate extensively with other brands - while still continuing to innovate and develop products that demonstrate the viability and versatility of the design. Show Notes: Gnara: https://gnara.com/ I Fund Women: https://www.ifundwomen.com/ KRDG Law - Ian Gates: https://krdglaw.com/staff/ian-gates/ Livsn Collab: https://gnara.com/collections/gnaraproducts/products/womens-ecotrek-overalls Burton Collab: https://gnara.com/collections/gnaraproducts/products/burton-bib-bundle Boulder Pop-Up: https://gnara.com/pages/gnara-boulder-pop-up WeFunder Campaign: https://wefunder.com/ E-mail Gnara: gg@gnara.com BPC - Brand, Product, Content: American Symphony: https://www.netflix.com/title/81728930 Book of Alchemy: https://amzn.to/48Jmr6z Link In Bio (Newsletter): https://www.milkkarten.net/ Matt Trappe x Skratch: https://www.youtube.com/watch?v=MIgXD--K0hI Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Breakfast Club is a massive phenomenon coming out of Austin, Texas. They host group rides of over 800 riders on a monthly basis, dwarfing any other group ride. Beyond the organization of monthly rides, they also maintain an annual membership, an app, and brand partnerships to support the cause - which is necessary when you're providing amenities like police escorts on road rides. In this conversation with Grant Rogers and Jordie Ammons, we learn more about the origins, the experience, and where we might see Breakfast Club heading in the future. Show Notes: Breakfast Club: https://breakfastclubatx.com/ Grant Rogers: https://www.instagram.com/grantrogers/ Jordie Ammons: https://www.instagram.com/jordieammons/ Breakfast Club Instagram: https://www.instagram.com/breakfastclubatx Tour Das Hügal: https://dashugel.bike/ Case Of The Mondays: https://www.caseofthemondays.cc/ BPC - Brand, Product, Content: Maurten: https://www.maurten.com/ Vada: https://vadajewelry.com/ Richard Sachs - Arrange Disorder: https://richardsachs.com/product/arrange-disorder-volume-1/ Power Trip: https://powertripworldwide.com/collections/releases/products/issue-1-play Fever: https://www.maghalierochette.com/store/fever-stories-and-learnings-from-a-career-in-cyclocross Yuri Hauswald: Horizons Ajo: https://www.youtube.com/watch?v=mL9cYkc1Xhw Yuri Hauswald on Second Nature: https://www.youtube.com/watch?v=7XRT5vUvvs4 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

On today's podcast, we explore the origin story of East Peak, created by Paulius Dragunas. East Peak recently had a huge moment in the world of trail running, when an icon used their ice bandana to great effect at Western States. In this conversation, we dig into all efforts that led up to that breakthrough - as well as the future of East Peak. East Peak: https://www.runeastpeak.com/ Paulius Dragunas: https://www.linkedin.com/in/pdragunas/ SF Running Company: https://www.sfrunco.com/ Western States - Kilian (Blog): https://www.runeastpeak.com/blogs/news/western-states-2025-100-2-miles-99-degrees-and-1000-reasons-we-love-this-sport The Story Behind The Ice Bandana: https://www.runeastpeak.com/blogs/news/the-story-behind-the-ice-bandana Aaron Kubala: https://www.instagram.com/aaronkubala/ BPC - Brand, Product, Content: On Running - Trail: https://www.on.com/en-us/shop/shoes/trail-running Insta360 GO Ultra: https://store.insta360.com/consumer?utm_term=INRV8SK Stillness Is The Key (Book): https://amzn.to/4pshepw Tom Evans at UTMB: https://www.instagram.com/reel/DN-jw3NDHMm/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Jonathan Levitt is back on Second Nature for his second appearance, this time to dive deep into the world of partnerships. We almost titled this episode "You're Probably Doing Affiliate Marketing The Wrong Way" because Jonathan dropped an incredible amount of knowledge about best practices for structuring, onboarding and executing partnerships. His first podcast appearance is the most referenced conversation in our library, and we think this episode is going to be right up there. Show Notes: Why Most Affiliate Programs Stall: https://substack.com/home/post/p-170877180 For The Long Run Podcast: https://forthelong.run/ Long Run Labs: https://longrunlabs.substack.com/ Sponsorable: https://sponsorable.com/ Emily Holland: https://www.linkedin.com/in/emilylholland/ Superfiliate: https://www.superfiliate.com/ Shox (Jonathan's link): https://shokz.com/?utm_source=FTLR Skratch (Jonathan's link): http://skratchlabs.com/ftlrpod Ketone IQ (Jonathan's link): http://ketone.com/FTLR Tifosi (Jonathan's link): https://tifosiopticsinc.pxf.io/4GWNnM Eternal: https://eternal.co/ Wild Poppy Consulting: https://www.wildpoppycreativeco.com/ BPC - Brand, Product, Content: PACT: https://pactoutdoors.com/ Road To The Trials (podcast): https://podcasts.apple.com/us/podcast/road-to-the-trials/id1468827005 Ozlo Sleep Buds: https://ozlosleep.com/products/sleepbuds Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media  Meet us on Slack: https://www.launchpass.com/second-nature  Follow us on Instagram: https://www.instagram.com/secondnature.media  Subscribe to our newsletter: https://www.secondnature.media  Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Greg WIlliams joins the podcast this week to share his experience and perspective after working more than twenty years in the outdoor industry. Now President of Backbone Media, he's been able to see the growth of the industry, as well as support the careers of many of the people in it - both current employees as well as those who got their start at Backbone. With the long view of the highs and lows of the industry, Greg has plenty to share in this discussion, both where we've been - and what the future may hold. Show Notes: Greg Williams: https://www.linkedin.com/in/greg-williams-3ab5958/ Backbone Media: https://www.backbone.media/ Philadelphia Rock Gym: https://philarockgym.com/ Climbing Magazine: https://www.climbing.com/ Enormocast (Climbing Podcast): https://enormocast.com/ YETI - Camino Bag: https://www.yeti.com/bags/tote-bags/camino-35.html Penn Newhard: https://www.linkedin.com/in/penn-newhard-b363755/ Nate Simmons: https://www.linkedin.com/in/nate-simmons-21a5846/ Range (Book): https://amzn.to/4g7bddD Andy Ralston Article on Backbone's Blog: https://www.backbone.media/insights/why-leading-brands-come-to-backbone-for-marketing BPC - Brand, Product, Content: Rucking - 5.11: https://www.511tactical.com/ Hyperwear Weighted Vest: https://amzn.to/4mPaD74 Hard MTB League: https://www.hardmtbleague.com/ The Knowledge Podcast - Ryan Petersen: https://podcasts.apple.com/us/podcast/ryan-petersen-how-to-build-a-global-logistics-engine/id990149481?i=1000720673515 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Jeremy Dunn has forged his own path through the industry, working for storied brands like Rapha, Specialized and Smith Optics - but he's also created magazines and launched and built brands as an entrepreneur in the industry. In our conversation, we cover the lessons learned from both sides of his experience over the course of his career. Show Notes: Jeremy Dunn: https://www.linkedin.com/in/jeremyddunn/ Rapha: https://www.rapha.cc/ Rouleur Magazine: https://www.rouleur.cc/ Slate Olson: https://www.linkedin.com/in/slate-olson-bb21171/ Chris Froome: https://www.instagram.com/chrisfroome/ Smith Optics: https://www.smithoptics.com/ The Athletic: https://www.theathleticcommunity.com/ Julie Krasniak: https://www.linkedin.com/in/juliekrasniak/ Tracksmith: https://www.tracksmith.com/ Bandit: https://banditrunning.com/ Pas Normal: https://pasnormalstudios.com/ BPC - Brand, Product, Content: Vollebak: https://vollebak.com/ Pelotan: https://pelotan.cc/ Rapha Films "Gravity": https://www.youtube.com/watch?v=FXjQZcc_D8E Outdoor Brand Camp: https://www.outdoorbrandcamp.com John John Florence x Rich Roll: https://www.richroll.com/podcast/john-john-florence-921/ How Long Gone Podcast: https://howlonggone.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

It's been a hectic summer to say the least, but Dylan and Aaron have found time to catch up and run through the latest and greatest hits in the outdoor industry. In this episode, Dylan takes the reins with a full docket of topics that he's been wanting to cover on the pod. Show Notes: Eat My Words (Agency): https://eatmywords.com/ Hello My Name Is Awesome (Book): https://amzn.to/45vKp1O YaBoyScottJurek: https://www.instagram.com/yaboyscottjurek/ Tracksmith: https://www.tracksmith.com/ Tracksmith Instagram Post: https://www.instagram.com/p/DNOHwmwtFaM/ Matt Trappe Article: https://substack.com/home/post/p-170404996 Bandit: https://banditrunning.com/ Kate - Leadville: https://www.instagram.com/reel/DNLyQWsxvsI/ Golden Trail World Series: https://goldentrailseries.com/ Pablo Torre Finds Out: https://www.youtube.com/@PabloTorreFindsOut Meadowlark Media: https://www.meadowlark-media.com/ BPC - Brand, Product, Content: Path Projects: https://pathprojects.com/ The Extramilest Podcast: https://podcasts.apple.com/us/podcast/the-extramilest-podcast/id1272025702 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media  Meet us on Slack: https://www.launchpass.com/second-nature  Follow us on Instagram: https://www.instagram.com/secondnature.media  Subscribe to our newsletter: https://www.secondnature.media  Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Greg Mills created Kitworks to solve the problem of gear organization, and in less than a year, he's established the product and brand within the outdoor community. In our conversation, we learn about the founding insights, the elements of Greg's background that contributed in a meaningful way to the brand's launch, and how people can utilize their current roles to subsidize their growth and development into opportunities like launching their own brands. Show Notes: Kitworks: https://mykitworks.com/ Greg Mills: https://www.linkedin.com/in/itsgregmills/ PNW Components: https://pnwcomponents.com/ Kitworks Gear Tote: https://mykitworks.com/products/gear-tote Outdoor Voices: https://www.inc.com/ali-donaldson/5-years-after-being-pushed-out-of-outdoor-voices-ty-haney-is-doing-things-again/91219095 Nate Helming: https://www.linkedin.com/in/nathan-helming/ Kitworks Instagram: https://www.instagram.com/mykitworks/ BPC - Brand, Product, Content: The Changing World Order - Ray Dalio (Book): https://amzn.to/46PiVqq Invest Like The Best (Ramtin Naimi episode): https://joincolossus.com/episode/building-abstract/ Minted NY: https://mintednewyork.com/ Insta350 X5: https://store.insta360.com/consumer?utm_term=INRV8SK Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Adam Copeland launched Tantrums less than a year ago, and we've been having a great time watching him build the brand, brick by brick. In this conversation, we dig into the earliest days of the idea - all the way through the inflection points that have brought him to this point (and beyond). Show Notes: Tantrums: https://tantrums.run/ Run With Us - Pasadena Shop: https://www.clubrunwithus.com/ SAFE (Definition): https://www.angellist.com/learn/safe-note Carta: https://carta.com/ Anna Louden: https://www.annalouden.com/ Monte's Tomato Sauce: https://www.instagram.com/p/C9SySioRvaw/ WTRC - Trippers Japan: https://trippers-wtrc.com/ BPC - Brand, Product, Content: Nike at Western States (ACG): https://www.instagram.com/p/DLd7gU4x_1w/ Acquired Podcast: https://www.acquired.fm/ Win The Inside Game - Steve Magnus (Book): https://amzn.to/4lOOg1d Invest LIke The Best - Jens Grede, Skims: https://joincolossus.com/episode/building-skims/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Dylan and Aaron catch up in the middle of the summer to reflect on where things are at - and how far we've come. Resetting our expectations - or "moving the goalposts" - based on how things have evolved over time. During this conversation, they put it into context for other media properties - and ask the real questions about where to go next. Show Notes: Freetrail: https://www.freetrail.com Peak Life Experience: https://www.youtube.com/watch?v=Ku4dYpW6MG0 Billy Oppenheimer Newsletter: https://billyoppenheimer.com/ Quarter HP: https://www.youtube.com/@quarterhp Joe Budden Network: https://www.patreon.com/cw/joebudden Joe Budden NY Times Article: https://www.nytimes.com/2025/07/22/business/media/joe-budden-podcast-finances.html Long Run Labs Podcast Collective: https://longrunlabs.substack.com/p/introducing-the-long-run-labs-podcast Vox Media: https://podcasts.voxmedia.com/ Channels - Peter Kafka: https://podcasts.apple.com/us/podcast/channels-with-peter-kafka/id1080467174 Insta360: https://store.insta360.com/consumer?utm_term=INRV8SK Substack Raises $100M: https://techcrunch.com/2025/07/17/substack-raises-100m-from-chernin-group-andreessen-horowitz-skims-ceo-and-more/ Red Bull Hardline: https://www.redbull.com/us-en/event-series/red-bull-hardline BPC - Brand, Product, Content: Kitworks: https://www.mykitworks.com Kilian Jornet - 15 Years Stronger: https://www.youtube.com/watch?v=faDan5z16qc Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Adam Miller founded Revel Bikes, sold it to private equity, then bought it back when the brand went bankrupt. We've seen this same program play out so many times in the past few years - but what makes this story different is that Adam bought his original company back and relaunched it. In this conversation, Adam takes us through the entire journey, with a bunch of behind-the-scenes insights. Show Notes: Revel Bikes: https://revelbikes.com/ Borealis Bikes: https://fatbike.com/ Why Cycles: https://www.instagram.com/whycycles/ Canfield: https://canfieldbikes.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Imagine running a travel agency in the year 2020 - and not only surviving, but finding new ways to continue growing the business. Travel is something that connects everyone in the outdoor industry (and beyond), and in this conversation, Leigh gives us a behind-the-scenes look at one of the largest adventure travel agencies in the world. Show Notes: Leigh Barnes: https://www.linkedin.com/in/lcbarnes/ Intrepid Travel: https://www.intrepidtravel.com/us Timeshifter: https://www.timeshifter.com/ DJI on Everest: https://www.youtube.com/watch?v=csDriucITDE Uncharted Trips: https://www.intrepidtravel.com/us/uncharted Antarctica Trip: https://www.intrepidtravel.com/us/antarctica Intrepid - Protecting National Parks: https://www.intrepidtravel.com/adventures/protect-us-national-parks/ BPC: Brand, Product, Content: Citymapper (App): https://citymapper.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Dylan and Aaron get back together for a catch-up after Aaron's latest trip to China. Outdoor sports are booming over there and brands are taking notice. In this conversation, Aaron shares all of his notes from everything he saw over there - and a glimpse into the future. Show Notes: Super Rider: https://www.youtube.com/@SuperRiderTV Microsoft - Acquired Episode: https://www.acquired.fm/episodes/microsoft Mario's Book Recommendation: https://amzn.to/4kTbXEW Video Night In Kathmandu (Book): https://amzn.to/3TLHz3z David Autor: https://www.nytimes.com/2025/07/14/opinion/china-shock-economy-manufacturing.html Nick Denton: https://www.semafor.com/article/03/28/2025/nick-denton-gawker-surprising-return Western States Livestream: https://www.youtube.com/watch?v=ehpqF2J91rg BPC - Brand, Product, Content: Ben Gibbard x Speedland GSTMT: https://www.runspeedland.com/products/gs-tmt-copy Road Fools BMX Series: https://www.youtube.com/watch?v=Fr89kMr_V-k Bus Run Bus - Rickey Gates: https://www.busrunbus.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Chelsea Sodaro broke into the mainstream when she won the Ironman World Championship in 2022, but it's fair to say her accomplishments outside of that race have been just as impressive. She has created space for conversations around mental health in sports, parenting, and so much more. Her approach is best summed up by the mantra she has written on her bike: "YES YES YES". Chelsea continues to inspire by creating a new event called Unlocking Yes, and in this podcast, we dive deep into the details of her inaugural event. Show Notes: Chelsea Sodaro: https://www.instagram.com/chelseasodaro/ Chelsea's NYT Article: https://www.nytimes.com/2023/03/30/sports/ironwoman-kona-chelsa-sodaro.html Kate Courtney: https://www.instagram.com/kateplusfate/ RXR Sports: https://www.rxrsports.com/ Unlocking Yes Event: https://chelseasodaro.com/unlockingyes/ For All Mothers: https://www.forallmothers.org/ For All Mothers - Grants: https://www.forallmothers.org/grants Pro Triathlete Organization: https://protriathletes.org/ BPC - Brand, Product, Content: On Running: https://www.on.com/ Marin Gestalt XR (Bike): https://www.marinbikes.com/bikes/2025-gestalt-xr Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Amie Engerbretson is a big mountain skier, director, producer, and so much more. We dig into the tension between being an athlete and having influence through content and social media. We get tactical and talk through proposals and project building, including the approach that athletes can take to develop and extend their careers - and how this approach is essentially a subsidized education for the athletes who choose to follow this path. Show Notes: Amie Engerbretson: https://www.instagram.com/amieski/ Seth Morrison: https://en.wikipedia.org/wiki/Seth_Morrison_(skier) NST Ski: https://www.naturalselectiontour.com/nst-ski/ Norrøna: https://www.norrona.com/ Warren Miller: https://warrenmiller.com/ Teton Gravity Research (TGR): https://www.tetongravity.com/ The Art Of Confidence: https://www.youtube.com/watch?v=_6jsyRcWN_4 Michelle Parker - Originate Series: https://www.youtube.com/watch?v=gIdpL5sMRjM The Hypocrite: https://www.youtube.com/watch?v=HGR34-SOIgg Sweetgrass - Boots Over Brim: https://www.youtube.com/watch?v=atHhv9ydTH4 Blue Hour Film: https://www.youtube.com/watch?v=dm4CucsQTv8 Molly Armanino: https://www.instagram.com/mollyarmanino/ BPC - Brand, Product, Content: Protect Our Winters: https://protectourwinters.org/ Erin Sprague on Second Nature: https://www.youtube.com/watch?v=c4SeYnjLmfY Payson McElveen - Crossings NZ: https://www.osprey.com/stories/bike/crossings-new-zealand Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Steve Holmberg joins the podcast to dive deeper into his presentation notes from TrailCon on the state of the trail running industry. We go beyond his talking points and dig into the details and direction for his top nine trends, including the future of athletes in the space. Show Notes: Steve Holmberg: https://www.linkedin.com/in/stephenholmberg/ Insight Accelerator: https://www.stephenholmberg.com/ Second Nature - Insights 101 Podcast: https://podcasts.apple.com/us/podcast/the-single-phrase-that-helps-brands-innovate/id1737242598?i=1000697637448 Rest Day Podcast (Dylan, Trappe, Corrine): https://podcasts.apple.com/us/podcast/rest-day-trail-running-tastemakers-shea-aquilano-to/id1492327668?i=1000712502533 BPC: Brand, Product, Content Wild Rye: https://wild-rye.com/ Wild Rye on WeFunder: https://wefunder.com/wildrye Mel Strong + Cassie Abel Webinar: https://www.eventbrite.com/e/investing-wefunder-webinar-with-cassie-abel-and-mel-strong-tickets-1431678140859 Wild Rye on Second Nature: https://podcasts.apple.com/us/podcast/the-past-present-and-future-of-wild-rye/id1737242598?i=1000691102663 Mel Strong on Second Nature: https://podcasts.apple.com/us/podcast/mel-strong-from-nike-to-next-ventures/id1737242598?i=1000679472198 High Fives Foundation: https://highfivesfoundation.org/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

In 2015, Mario Fraioli launched The Morning Shakeout, a weekly newsletter about running and related topics. After recently completing 500 weeks of consecutive publishing, he's sharing his journey, experience and insights with us on the podcast. Mario talks about the balance between his coaching and content duties, as well as his ability to keep his plate clear of distractions to maintain focus. Show Notes: Mario Fraioli: https://mariofraioli.com/ The Morning Shakeout: https://themorningshakeout.substack.com/ Dave Pell - Next Draft: https://nextdraft.com/ John Muir Trail Film: https://www.youtube.com/watch?v=_-hu52WbXpI The Morning Shakeout Podcast: https://themorningshakeout.com/category/the-morning-shakeout-podcast/ Semi-Rad: https://semi-rad.com/ Grand Slam Track: https://www.grandslamtrack.com/ Athlos: https://www.athlos.com/ T100: https://t100triathlon.com/ Shaun White Snow League: https://thesnowleague.com/ BPC - Brand, Product, Content: Apple in China (book): https://amzn.to/4kTbXEW Function Health: https://www.functionhealth.com/ TRTL Travel/Neck Pillow: https://amzn.to/443ULH1 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Katie Doherty and Emily Holland have created something special with Founded Outdoors - a place for entrepreneurs in the outdoor industry to connect, learn, and grow. With a front row seat to the journeys of outdoor founders and entrepreneurs, Katie and Emily shared plenty of insight, stories, and inspiration during this conversation. Founded Outdoors: https://foundedoutdoors.com/ Katie Doherty: https://www.linkedin.com/in/dohertykatie/ Emily Holland: https://www.linkedin.com/in/emilylholland/ Wild Poppy: https://www.wildpoppycreativeco.com/ The Art Of Gathering (Book): https://amzn.to/3HP60u3 Garage Grown Gear: https://www.garagegrowngear.com/ Conscious Gear: https://conscious-gear.com/ Hightag: https://www.hightag.com/ Pangoo Apparel: https://pangooapparel.com/ REI Embark Program: https://www.rei.com/path-ahead/embark Wild Rye: https://wild-rye.com/ Women-Led Wednesday: https://womenledwednesday.com/ Brand, Product, Content (BPC): Coalition Snow Newsletter: https://coalitionsnow.substack.com/ The Surf Bag: https://thesurfbag.com/ HT Hayes Reaction Videos: https://www.youtube.com/c/hamiltontroyhayes Real Rock Film Festival: https://reelrocktour.com/ Momentous Sleep Pouch (Use Aaron's link for 35% off): https://crrnt.app/MOME/P1ZgGplx Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia