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Second in Command: The Chief Behind the Chief
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Second in Command: The Chief Behind the Chief

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Welcome to the “Second in Command” Podcast hosted by Cameron Herold, brought to you by the COO Alliance, where top-level COOs share their insights, tactics, and strategies that made them the Chief Behind the Chief.

Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. COO Alliance is the world's leading network for the Second in Command.

Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth and he’s touched thousands of businesses indirectly through his work.
427 Episodes
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In today's episode of the Second in Command podcast, Cameron is joined by Brent MacDonald, COO at AccessSync, an SaaS company dedicated to streamlining the sales of complex products for life science companies and accelerating patient access to these solutions.The conversation explores the strategies and philosophies that drive successful leadership in a fast-paced, transformative business environment. Brent shares insights into fostering a distinctive customer experience by blending technology, services, and data into an integrated model that sets his organization apart.The discussion also sheds light on the dynamics of leading a diverse team, including seasoned professionals with decades of experience. Brent reflects on the importance of humility, mutual learning, and leveraging individual strengths within a collaborative, flat organizational structure.This episode will leave you inspired to embrace bold decisions and take proactive steps to create meaningful change in your own life.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:AccessSync's business model, focusing on helping pharmaceutical brands sell more of their complex drugs and improve patient access. (12:50)The challenges of building a business with CEO Ryan Roberts, including the transition from a custom software development shop to a SaaS product. (19:53)The leadership dynamics within AccessSync, including the importance of having a capable and engaged leadership team. (27:31)The importance of being present and engaged in both personal and professional aspects of life. (55:15)And much more...Resources:Connect with Brent: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders
What if you could create an image of your ideal self and then become that person? Hristo Arakliev, the COO of Hyperzon, shares a profound concept that could change how you view your own self-image.In this episode, Hristo Arakliev, the COO and co-founder of Hyperzon, a top-tier Amazon marketing agency, shares his unconventional journey to leadership. He emphasizes the importance of servant leadership, building a culture of trust, and managing both systems and flexibility. Hristo delves into the profound concept of the image we create for ourselves and how it impacts our happiness and self-worth. He shares a powerful quote, "One day when you're about to die, the person you are is going to meet with the person you could have been, and then you'll know, hell." This idea challenges listeners to align their actions with the person they believe themselves to be.Hristo's insights on the power of self-image and the importance of being true to oneself are truly transformative. By cultivating resilience, managing failures with humility, and leading with empathy, Hristo demonstrates the qualities of an exceptional COO.Dive deeper into Hristo's wisdom and learn how to become the person you've always envisioned by listening to the full episode.What You'll Learn in this Show:The importance of servant leadership and empowering othersStrategies for building a culture of trust and radical candorThe profound impact of self-image on happiness and satisfactionThe role of resilience and adaptability in leadershipHristo's unique approach to client relationships and Amazon marketingInsights on differentiating your business and leveraging revenue share modelsThe dynamics of a multi-partner COO-CEO structureHristo's favorite books and resources for personal growthand so much more…Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your LeadersBooks Mentioned:PrinciplesLiminal ThinkingA Hard Thing About Hard ThingsNever Split the Difference
What does it take to rise from the front lines to the top of a company? In this episode of the Second in Command Podcast, Cameron sits down with Rob Marsh, COO of Pyramid Foods, a grocery chain with over 35 locations spanning three states.Rob’s journey is nothing short of remarkable. Starting as a frontline employee, he worked his way through every role imaginable before stepping into his current leadership position. His story is a testament to perseverance, adaptability, and a human-centric leadership style.Rob and Cameron delve into the unique struggles of independent grocers in today’s competitive market, from adapting to rising costs and changing consumer habits to leveraging technology for operational efficiency. Rob also discusses the importance of building a strong company culture, investing in employee training, and fostering community connections.With Pyramid Foods donating over $22 million to local children’s charities, Rob underscores the value of purpose-driven leadership. Whether you're a grocery industry insider or an entrepreneur, this episode is packed with insights on how to grow big while acting smallIf you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!.In This Episode You'll Learn:Smart inventory strategies for a challenging retail environment [13:58]How Pyramid Foods balances local charm with regional growth [24:53]The importance of building a team culture that values personality and authenticity [32:52]Rob’s perspective on leveraging technology to stay competitive [40:19]How Pyramid Foods creates a lasting community impact through charity [48:55]Lessons in leadership and growth from Rob’s unique career journey [54:40]And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your LeadersRob’s LinkedInPyramid Foods WebsiteBooks:The Great Game of BusinessA Stake in the Outcome: Building a Culture of Ownership for the Long-Term Success of Your Business
What does it take to build a culture that drives excellence, engagement, and happiness in the workplace? Today’s episode of the Second in Command podcast is another short excerpt from a conversation between Cameron Harold and Charles Schwartz, host of the I Am Charles Schwartz podcast. Together, they discuss actionable insights on creating a vibrant company culture that thrives on core values, alignment, and well-designed systems. From eliminating cultural "cancers" to branding your organization's everyday elements, Cameron reveals the strategies that turn workplaces into energized communities.Cameron explores the power of vivid visions, branding internal elements, and adopting a "system-first" mindset to solve recurring issues. Whether it’s about fostering joy and engagement or redefining leadership approaches, this episode provides a blueprint for building a culture that aligns with your company’s mission and goals.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why you should get rid of "cultural cancers" - negative influences that put the wrong energy into the company (01:31) 3 critical elements to align your team with a clear vision (03:35)Cameron's personal secrets to working smarter, not just harder (05:44)The "post-it note" test for effective, easy-to-follow systems (08:59)The surprising leadership lesson from Starbucks on fixing root causes (13:33)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your LeadersBooks:Start with Why: How Great Leaders Inspire Everyone to Take ActionThe E-Myth Revisited: Why Most Small Businesses Don'T Work And What To Do About It 
Today's episode of the Second in Command podcast is another short excerpt from a conversation between Cameron and Charles Schwartz, host of the I Am Charles Schwartz podcast.This time, Cameron reflects on his early entrepreneurial influences and the importance of clear, focused goals in business. Inspired by a formative experience with his father, Cameron shares how he learned that owning a business could provide freedom and flexibility—qualities that have since defined his career. Discover the three core pillars for business growth: prioritizing financial sustainability, cultivating an employee-focused culture, and leveraging public relations to increase brand visibility.This episode offers a glimpse into a strategic, intentional approach to business—one that emphasizes focus, passion, and the value of every moment,If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The importance of time and control over one's schedule as a key benefit of entrepreneurship. (3:35)The concept of the "flywheel" and the need for a monomaniacal focus on a single mission. (5:12)Why understanding financial metrics, budgeting, and cash flow is vital for business success. (6:16)The long-term benefits of focusing on employee engagement and culture, which leads to growth and success. (7:41)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Charles Schwartz, host of the I Am Charles Schwartz podcast.Throughout this fascinating conversation, Cameron and Charles dive into a refreshing perspective on navigating economic uncertainty and the mindset shifts that leaders can adopt to focus on what matters most. Learn the value of dialing in on core business fundamentals and concentrating on immediate, impactful actions rather than getting lost in the big-picture anxieties that many entrepreneurs face.You'll discover the power of strategic simplicity, lessons from industry giants, and insights on how smaller businesses can apply similar principles. A few recommended reads and real-world strategies offer practical takeaways, underscoring the importance of focused leadership and clarity.If you're interested in bolstering your leadership toolkit, this conversation offers inspiration and actionable advice to stay resilient and adapt, with recommendations on where to find more resources and training for growth.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Cameron's transition from 1-800-Got-Junk to publishing books, speaking globally, as well as starting an online course and a mastermind community. (3:44)The importance of employee engagement, core values, and a vivid vision for a company's culture. (10:59)The concept of situational leadership and the need for leaders to adapt their style based on the skills and confidence of their team members. (28:17)Why leaders need to show appreciation for other teams while building a culture of collaboration and support. (41:06)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders
Today's episode of the Second in Command podcast is a short excerpt from a conversation between Cameron and Charles Schwartz, host of the I Am Charles Schwartz podcast.You'll discover why, in today’s world, leaders often find themselves unprepared for the essentials of their roles. While athletes receive specialized training for every aspect of their performance, leaders are rarely given the same coaching for fundamental tasks—like delegating, running meetings, and managing time effectively.This episode shows that when leaders focus on strategic thinking and developing the people around them, they unlock significant potential, which fuels their organization’s growth from within.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The importance of developing leaders who can scale with the company, beyond just using tools like Asana or ClickUp. (00:58)Why the primary role of a leader is to grow people and systems, rather than just focus on tasks. (2:21)How Cameron applies the concept of situational leadership in his work, such as focusing on different aspects of a podcast or team leadership. (6:03)The difference between experience and expertise, and why experience alone does not make someone an expert. (10:12)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Govindh Jayaraman, host of the Paper Napkin Wisdom podcast. Govindh empowers entrepreneurs and leaders by sharing profound insights from top business minds, all distilled onto a simple paper napkin.During the conversation, Cameron and Govindh dive into leadership essentials for teams of all sizes, discussing how to foster confidence, trust, and growth in any organization. By focusing on appreciation and positive reinforcement, leaders can create environments where employees feel valued and empowered.You'll gain insight into the transformative effects of genuine, consistent praise and the importance of celebrating core values across all levels of an organization. Instead of focusing on correcting errors or assigning blame, discover the benefits of recognizing employees' strengths, promoting a safe space for growth, and building resilient professional relationships.This episode offers valuable tactics, such as shifting the focus from individual shortcomings to identifying system failures, to help leaders improve workplace culture.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The origin of the two ladders metaphor, inspired by Cameron's experience with College Pro Painters. (1:03)Why leaders should focus on growing skills and confidence rather than managing day-to-day tasks. (7:25)The difficulty of overreaching with random training programs that are not aligned with an organization's purpose. (20:10)Why appreciation is a simple yet powerful tool for leaders to use in their interactions with their teams. (25:21)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders
In today's episode of the Second in Command podcast, Cameron is joined by Bruno Franca, co-founder and COO of Shift Clinics, an organizational health and wellness firm located in Jeddah, Saudi Arabia.During the episode, Bruno shares his journey of navigating a rapidly growing company, discussing the challenges of scaling operations and managing a diverse workforce. You'll learn the importance of saying "no" to attractive ideas that may distract from the company's core focus, prioritizing operational excellence, and developing a resilient system that can meet the demands of a growing market.You'll hear about Bruno's personal growth as a leader. He reflects on his unconventional path to entrepreneurship, which began in a field he didn’t initially aspire to but eventually used as a vehicle to achieve his true passion for empowering others. This episode offers a powerful combination of business insight and personal wisdom, which will inspire you to pursue growth both professionally and personally.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The two sides of Shift Clinics: B2C (physical rehabilitation and performance training) and B2B (corporate wellness programs). (13:22)How the business provides services in various locations without the need for multiple physical clinics, allowing for scalability. (16:25)The challenges of scaling traditional physiotherapy businesses and the advantages of Shift Clinics' hybrid model. (22:43)Bruno's approach to leadership, including the importance of understanding different perspectives and building a robust system. (42:55)And much more...Resources:Connect with Bruno: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Tommy Mello, host of the Home Service Expert podcast.During the conversation, Cameron and Tommy explore the art of effective communication and the pivotal role it plays in entrepreneurial success. They discuss the nuances of idea sharing within teams, emphasizing the importance of understanding different communication styles.You'll gain insights into strategic decision-making, highlighting how assessing potential impacts and return on investment can guide leaders in prioritizing projects. Cameron discusses the balance between pursuing high-impact initiatives and focusing on foundational tasks that yield quicker results.With a focus on nurturing relationships within teams and prioritizing employee well-being, this episode ultimately conveys a powerful message: successful leadership is as much about building connections and fostering a supportive environment as it is about driving profits and performance.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The concept of visionary and integrator roles, popularized by Gino Wickman, highlighting the need for CEOs to focus on vision and COOs on execution. (2:53)The importance of understanding the target audience, especially in the home services space. (13:40)Why leaders need to care about their employees' personal lives, dreams, and insecurities to build a more engaged and loyal team. (35:38)The value of clear communication and understanding the impact and ROI of new ideas. (59:16)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders
In today's episode of the Second in Command podcast, Cameron is joined by John "Gucci" Foley, former lead solo pilot for the elite Blue Angels flight team, keynote speaker, philanthropist, and bestselling author of *Fearless Success.*During the conversation, Cameron and John dive into the mindset needed to achieve high performance, offering a unique perspective on overcoming fear and maintaining focus under pressure. John shares personal experiences from his professional journey, illustrating how challenges can lead to growth and mastery.You'll learn the intricacies of leadership within an organization, including how to inspire teams and maintain accountability while fostering a sense of purpose. John also offers insights into how you can apply these principles in your personal life, using daily practices like gratitude, meditation, and physical routines to stay aligned and centered. This episode provides an inspiring roadmap for those seeking to lead with both intensity and compassion.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:John's experiences joining the military, attending the Naval Academy, and eventually becoming a Blue Angel. (11:37)The importance of having the right mindset and beliefs in leadership. (15:05)John's approach to working with companies, such as painting a picture of excellence and inspiring leaders to adopt similar practices. (26:29)Why leaders need to be genuine, compassionate, and accountable, drawing parallels between military and business leadership. (39:43)And much more...Resources:Connect with John: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders
Today's episode of the Second in Command podcast is a brief excerpt from a conversation between Cameron and Carl J. Cox, in which they discuss a powerful strategy for long-term success, sharing how a visionary goal can transform an organization's trajectory. Listen as Cameron recounts moments of setting seemingly audacious targets that felt nearly impossible at first glance but, with careful planning and execution, became attainable milestones. You'll discover the importance of aligning teams with goals that are both ambitious yet plausible. Cameron also shares a moment where he and his business partner, almost instinctively, agreed on a massive revenue target for their company. Through a systematic approach, they exceeded this goal, underscoring the importance of clear vision, structured planning, and the right mindset to fuel growth.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The concept of a BHAG (Big Hairy Audacious Goal) and why vision statements should be replaced with vivid visions. (0:00)Why every business is a jigsaw puzzle with the vivid vision on the front, core values, core purpose, BHAG, and one-year plan as the four corners. (00:59)How Cameron internally sets goals for companies, focusing on employee net promoter score, customer net promoter score, profitability, and revenue. (2:26)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - Unleash The Power Of Your COOCameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ Paul Graham article ‘Founder Mode’Connect with Cameron: Website | LinkedIn
In this episode of the Second in Command podcast, Cameron is joined by Lindsey Scrase, COO of Checkr, an AI-driven platform designed to make background screening more efficient.During the conversation, Lindsey shares her journey in navigating complex leadership challenges while embracing innovation in the workplace. She discusses the importance of maintaining open communication across all levels of an organization and how essential it is for leaders to continually remind and inform their teams.You'll discover the impact of criminal justice reform on hiring practices, offering a glimpse into Checkr's deep commitment to advocating for fair hiring policies. You'll also hear moving stories of individuals whose lives have been changed through new opportunities, showing the positive ripple effects that inclusive practices can have on companies and society as a whole. This episode offers insights on how AI can complement human workers rather than replace them, as well as how it can be an ally in innovation and growth.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The story of Checkr's founders, Jonathan and Daniel, who started the company while working at Deliveroo. (9:52)The importance of staying hyper-focused and the rigorous process of deciding on new markets and product roadmaps. (14:01)The challenges of executing and closing deals in the enterprise space, including the need for product and engineering teams to be committed. (18:13)Why AI needs to be viewed in creative ways to drive efficiency and innovation. (23:37)The balance between delegating and inspecting what you expect, and the importance of ruthless ownership. (37:03)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - Unleash The Power Of Your COOCameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ Paul Graham article ‘Founder Mode’Connect with Cameron: Website | LinkedInConnect with Lindsey: Website |
Today's episode of the Second in Command podcast is a recast of a conversation between Camero and Mahan Tavakoli, host of the Partnering Leadership podcast.The conversation dives deep into the dynamics of two key leadership roles that are crucial to a company’s success. Cameron and Mahan explore how the balance between these roles can be the driving force behind a thriving organization, touching on the importance of mutual trust, communication, and staying aligned.You'll learn about the evolving landscape of business, emphasizing how technological advancements are changing the way leaders need to operate. The discussion highlights the urgency of adopting new tools and practices, stressing that those who fail to embrace innovation risk being left behind.Cameron also offers a straightforward perspective on titles and roles, drawing from his vast experience to explain what companies truly need to maintain efficiency.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The importance of staying updated with technology and AI to avoid being replaced by younger, more tech-savvy individuals. (6:13)The need for CEOs to understand their own strengths and weaknesses before hiring a COO to ensure a good fit. (11:49)Why the onboarding process is similar to a marriage, and why time away from the rest of the employees builds connection. (14:46)Why Cameron believes that executives who do not embrace AI will be at risk of being out of a job. (28:50)The importance of clarity in roles and responsibilities to avoid confusion and ensure effective decision-making. (31:52)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - Unleash The Power Of Your COOCameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ Paul Graham article ‘Founder Mode’Connect with Cameron: Website | LinkedIn
In this unique episode of the Second in Command podcast, Cameron is joined by Mimi Somerman, President and COO of Equilibrium Labs, a biotechnology company at the forefront of liver health.Mimi shares insights from her time at a global beverage giant, where she honed her skills in brand management, operations, and process improvement. Her time in corporate America provided her with a deep understanding of finance, leadership, and logistics, preparing her for a thrilling pivot into a fast-growing industry that demands adaptability and innovation.You'll discover the challenges and rewards of transitioning from big business environments with well-established processes to smaller, rapidly growing companies where Mimi often had to build operations from scratch. Learn the importance of integrity, respect, and faith in guiding Mimi's career decisions, which ultimately led to her current role in a forward-thinking company. She now helps drive innovation in a global marketplace, applying everything she’s learned from her past while staying true to the values that matter most to her.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The Equilibrium liver clinics' business model, which includes partnering with doctors and offering a license model for the equipment. (9:14)Mimi's experience with process creation in small companies and the importance of responsibility in remote work. (37:14)The concept of the "Rembrandt in the attic" and the value of data and intellectual property in building a successful business. (28:46)Her career journey, starting with Pepsi and moving to smaller companies with different ownership structures. (32:39)The importance of flexibility and adaptability in her roles, particularly in entrepreneurial environments. (42:50)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - Unleash The Power Of Your COOCameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ Paul Graham article ‘Founder Mode’Connect with Cameron: Website | LinkedInConnect with Mimi:
Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Erik Huberman, host of the HawkeTalk podcast.The conversation explores Cameron's journey and how he navigated the complexities of various entrepreneurial ventures, starting from his early experiences with auto body shops and college franchises.You'll learn about a significant career transition where Cameron moved from a highly operational role to becoming a sought-after coach for high-level executives.Cameron also offers profound personal lessons he's learned throughout his career. From understanding the significance of surrounding oneself with inspiring and successful individuals to the realization that the journey itself is more important than the destination, he offers valuable advice for aspiring entrepreneurs. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Cameron's early experiences with entrepreneurship, such as caddying at the golf club and recycling coat hangers. (4:12)How he joined the head office of College Pro Painters and expanded the business to the West Coast. (17:49)The transition to coaching entrepreneurs after leaving 1-800-GOT-JUNK. (26:53)The importance of being in the right communities and learning from successful entrepreneurs. (32:19)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - Unleash The Power Of Your COOCameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ Paul Graham article ‘Founder Mode’Connect with Cameron: Website | LinkedIn
In this unique episode of the Second in Command podcast, Cameron is joined by Rod Neuenschwander, co-founder of Gift·Ology with the late John Ruhlin, author of “Giftology.”During the conversation, Rod shares key lessons learned from years of experience in leadership and organizational growth. You'll discover the value of preparing successors early on to ensure the longevity of a company's vision and culture. Cameron and Rod explore how documenting personal operating systems and thought processes can enhance team collaboration and ensure others understand leadership decisions. You'll hear how Rod, early in his career, created a "ruling way" to clarify his decision-making style, allowing others to better align with his approach.This episode offers a more dynamic approach to business, combining steady leadership with bold creativity, a blend that's essential to navigating complex business environments.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:How Rod met John Ruhlin (the late co-founder) and their initial business ventures. (11:39)Rod's role as the brains behind Gift·Ology, which allowed John Ruhlin (the late co-founder) to focus on his strengths. (19:10)The initial emotional impact of John's passing and the need for a logical plan. (24:32)The concept of "The Ruling Way" and how it helped Rod document his thought process. (35:00)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - Unleash The Power Of Your COOCameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ Paul Graham article ‘Founder Mode’Connect with Cameron: Website | LinkedInConnect with Rod: Website | LinkedIn
In today's episode of the Second in Command podcast, Cameron explores the critical yet often overlooked phase of employee onboarding.He argues that the time spent recruiting and interviewing should be matched by an equally intensive onboarding period. By thoroughly immersing new hires in the company's culture, processes, and people, organizations can set them up for success and prevent the overwhelming confusion that comes from being thrown into the deep end.From meeting key team members and sitting in on various departmental meetings to understanding the company's core values and long-term vision, Cameron outlines a comprehensive 90-day plan.The episode offers valuable insights into refining the hiring process to avoid common pitfalls and emphasizes the importance of ongoing mentorship and clear communication for sustaining a thriving workplace culture.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why spending as much time onboarding as on recruiting can make a significant difference. (0:00)The value of having new hires sit in on various company meetings to observe and take notes. (1:33)The importance of tackling low-effort, high-impact projects first to build trust and confidence within the team. (4:30)Why a strong interview process can eliminate the need for a 90-day evaluation period. (5:44)The difference between mentoring and coaching, and why mentoring might be more beneficial for leaders. (8:06)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - Unleash The Power Of Your COOCameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ Paul Graham article ‘Founder Mode’Connect with Cameron: Website | LinkedIn
In today's episode of the Second in Command podcast, Cameron is joined by Gaurav Agarwal, the COO of ClickUp, a project management and productivity tool that helps teams manage tasks, projects, and goals more effectively.During the conversation, Cameron and Gaurav dive into the intricacies of effective leadership and the mindset required for success in fast-paced business environments. You'll learn the importance of systems thinking—creating processes that address root causes rather than symptoms. You'll gain insights into cultivating a culture of intellectual honesty and objectivity, where understanding the interplay between people, processes, and technology leads to more effective problem-solving and decision-making. Through creative approaches like cross-functional gatherings and team events, Gaurav underscores the importance of humanizing work and building genuine connections among employees, even when they aren't physically present together.This episode provides a compelling narrative on leadership, ambition, and the drive to make the most out of every opportunity.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Gaurav's background as a systems thinker, people leader, and someone who has moved between India, Singapore, Japan, and the United States. (1:42)His career journey, starting with a degree in engineering and working in Singapore for Barclays Capital. (9:13)The importance of learning from everyone and getting quick wins in the first 90 days. (18:34)The value of systems thinking in leadership, ensuring that leaders can run a business holistically. (27:28)Gaurav's approach to leadership, focusing on building a culture of growth mindset and entrepreneurial spirit. (38:12)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - Unleash The Power Of Your COOCameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ Paul Graham article ‘Founder Mode’Connect with Cameron: Website | LinkedInConnect with Gaurav: Website | a...
In today's episode of the Second in Command podcast, Cameron discusses the essential strategies for attracting and retaining top-tier talent for executive roles. The conversation emphasizes the importance of creating a strong company brand and leadership presence online, as well as the necessity of conducting rigorous interview processes to identify true A players. Cameron also explores the nuanced topic of compensation, particularly the complexities surrounding equity and bonuses. He argues that fair and substantial base pay, along with generous vacation policies, can better motivate top talent than traditional bonus structures, which may inadvertently demotivate employees.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The essential elements your company needs to attract high-caliber executives. (0:50)Why traditional job postings won’t land you a top-tier second in command. (2:25)The benefits of using specialized executive search firms to find and recruit exceptional COO candidates. (2:50)The pitfalls of giving away equity too freely, and strategies for ensuring equity is earned and tied to performance. (4:50)Why performance-based bonuses might not always motivate employees. (6:00)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - Unleash The Power Of Your COOCameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 
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