Second in Command: The Chief Behind the Chief with Cameron Herold

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Andrew Alexandrovich, Chief Operating Officer of Environmental Incentives.During the conversation, Sivana and Andrew explore the complexities of navigating company growth and the unique challenges that arise when an organization scales rapidly. They explore the intricate balance between quality and quantity, particularly in a professional services environment, and discuss the difficulties that leadership teams face in maintaining high standards while managing a fast-paced, evolving business.You'll gain insights on the strategic processes employed by the EI executive team to prioritize and manage competing demands. Andrew reflects on the practical steps taken to ensure smooth collaboration, both internally and externally, while emphasizing the value of regular check-ins and clear agendas.This episode also offers lessons Andrew has learned about balancing careful planning with adaptability and the need for continuous learning. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Andrew's journey at Environmental Incentives, starting as one of three employees and growing to becoming the COO in 2020.The importance of maintaining a people-focused culture, with a focus on learning, adaptability, and continual improvement.The challenges of scaling systems from a small business to a mid-sized business operating globally. EI's strategic planning process, including a five-year strategy and annual strategy. The tactical steps taken to ensure executive team cohesion, including regular check-ins with clear agendas.And much more...Resources:Connect with Andrew: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of the Second in Command podcast, Cameron dives into the unique dynamics between COOs and CEOs, comparing them to how men and women perceive the world differently. Cameron discusses the relatively short tenure of most COOs and how the role evolves as a company scales. He also touches on how the COO’s skill set may not always keep pace with the company’s growth, leading to frequent turnover.You'll learn about the changing gender dynamics within the COO position, noting how women now comprise a significant portion of COOs. With examples from well-known companies like Facebook, Cameron delves into the idea that the COO role is often misunderstood as a stepping stone to the CEO position, when in reality, many COOs don’t aspire to take on that higher-level responsibility.This episode offers insights into the evolving responsibilities of COOs in today’s business landscape, particularly their role in digital transformation and technological adaptation.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why the role of a COO is often more dynamic and requires a broader set of skills compared to other functional heads. (2:19)The significant decrease in the gender gap in COO roles over the past 15 to 20 years. (2:44)Why compensation for a COO should be tied to strategic insight, P&L responsibility, and the number of partners brought into the company. (7:12)The role of the COO in project alignment and resource allocation (8:11)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of the Second in Command podcast, Cameron is joined by COO Alliance Member Tony Skowron, COO of The Beyond Collection, a commission-free marketplace connecting meeting planners and luxury hospitality partners.During the conversation, Tony shares a compelling journey marked by growth, challenge, and intentionality. From navigating the complexities of entering an established but evolving team, to building trust and driving alignment, Tony reflects on the importance of listening first, learning deeply, and leading with clarity. The discussion touches on how transitions can be both delicate and powerful, especially when stepping into a high-stakes leadership role within a tight-knit organization.The conversation evolves into a powerful exploration of what it means to develop people—not just for the sake of productivity, but to elevate culture and long-term impact. You'll hear the story of how a bold leadership initiative was launched, which weaves together personal conviction and professional strategy, all within the backdrop of an industry that often overlooks these deeper developmental needs.This episode is a must-listen for anyone curious about what it takes to lead with purpose, align teams around vision, and grow leaders from the inside out.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The importance of ensuring the quality of planners, as they must meet specific criteria to be included in the Beyond Collection platform.Tony's experience with the Ritz Carlton Leadership Academy and his interest in leadership training and white glove service. The Beyond Collection's leadership training program, which aims to invest in the development of leaders within the hospitality industry. Tony's previous role as a COO and VP, the challenges of growing a company, and the importance of aligning values and vision.And much more...Resources:Connect with Tony: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of the Second in Command podcast, Cameron reveals a fresh approach to team building and annual planning that goes beyond stale meeting rooms and rigid agendas. You'll discover a game-changing strategy that combines the camaraderie of cooking, the serenity of nature, and the power of collaborative goal-setting. Learn how swapping hotel conference rooms for an Airbnb retreat can transform your leadership team’s dynamic, fostering deeper connections through shared experiences. You'll also find out how timing and intentional preparation can set your organization up for a strong year ahead.Through real-life success stories, actionable insights, and frameworks like EOS, this conversation dives into the importance of vivid vision, setting clear three-year goals, and crafting actionable one-year plans. From establishing quarterly accountability to aligning staffing and budgeting with long-term objectives, this episode equips leaders with practical steps to energize their teams and maximize results. Whether you're planning your next annual retreat or seeking innovative ways to strengthen your organization, this discussion is your roadmap to success.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:How simple activities like grocery shopping and cooking together can strengthen team bonds, create a family-like dynamic, and elevate your annual planning retreats. (1:04)Why hosting your planning sessions in an Airbnb instead of a hotel can foster creativity, relaxation, and stronger connections among team members, setting the stage for more effective collaboration. (2:58)The critical deadlines for locking in goals, budgets, and staffing plans to ensure a smooth transition into the new year. (5:06) How quarterly planning sessions can align your team’s priorities, leverage frameworks like EOS, and establish accountability with clear goals and review processes for every business area. (8:21)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Alicia Ramirez-Ingalls, Strategy and Operations Lead at Neat, a video communications device design company based in Oslo, Norway.Throughout the conversation, Sivana and Alicia explore the challenges and experiences of navigating high-pressure environments, particularly when self-doubt and imposter syndrome inevitably arise. Alicia shares insights on how to balance personal uncertainty with the need to contribute meaningfully in demanding professional settings.You'll hear about the concept of a "fail fast" mindset, which involves embracing failure as part of the learning process. Alicia explains how speed, agility, and a willingness to iterate can lead to breakthroughs, with real-world examples illustrating how this approach has shaped decision-making and growth within the company.This episode offers practical advice for those looking to build effective partnerships in any field.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Alicia's strong relationship with Janine Pelosi, the CEO of Neat, and her decision to join Neat after a career break.The importance of not shying away from new challenges and making the most of opportunities to learn and grow.Why leaders should provide a safe space for team members to communicate and learn from their mistakes. The importance of trusting oneself and the team and being willing to take on new challenges.And much more...Resources:Connect with Alicia: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of the Second in Command podcast, Cameron is joined by Rob Follows, Chairman and Founder of STS Capital Partners.During the conversation, Rob and Cameron discuss the intricacies of selling businesses and navigating the complex world of mergers and acquisitions. They explore the challenges faced by entrepreneurs and business owners when it comes to maximizing the value of their companies and understanding the true impact of strategic advice.You'll discover the often-overlooked factors that can influence the final deal, including the role of private equity firms and traditional investment banks, and why these entities may not always align with the goals of family-owned or entrepreneurial businesses. Rob also emphasizes the importance of being strategic, cautious, and well-prepared throughout the process.From climbing the world’s tallest peaks to speaking about life planning and business value maximization, this episode provides both practical business advice and inspiring life lessons for entrepreneurs aiming for greatness.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The importance of maximizing value when selling a business, especially for strategic buyers. How the 'Rembrandts in the attic' analogy explains the hidden value that strategic buyers see in a company.The challenges of working with smaller companies and the need for a certain level of business maturity.Common misconceptions about the mergers and acquisitions (M&A) process and the importance of aligning interests.The need for entrepreneurs to have a clear understanding of their required and preferred outcomes.And much more...Resources:Connect with Rob: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of the Second in Command podcast, Cameron is joined by Alon Peleg, a seasoned Israeli leader and COO of aiOla, a cutting-edge conversational AI lab.During the conversation, Cameron and Alon explore the strategic decisions behind building a high-performance company culture and scaling effectively within a competitive industry. Alon shares insights on creating an environment that empowers employees to thrive while aligning with a larger vision, emphasizing the importance of hiring the right talent, especially in leadership and technical roles.You'll gain insights into navigating the complex and often lengthy process of selling to large enterprises. Alon highlights the key tactics for successfully penetrating these organizations, including understanding internal processes, building strong relationships, and focusing on continuous engagement. Hear about the importance of establishing champions within the customer base, ensuring that product evaluations are not taken lightly, and handling the delicate balance of pushing for growth while staying true to the company's focus.This episode offers advice about being bold, embracing risks, and continuously challenging oneself in both career and life, adding a final layer of inspiration to the broader themes of growth, resilience, and the pursuit of new horizons.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Why the voice will be the main user interface in the future, as well as aiOla's ability to provide accurate and quick conversational capabilities.How aiOla's digital forms can replace paper-based processes, capturing data more efficiently and accurately.The value of understanding the customer's processes and the need for a champion within the customer organization to facilitate adoption.Alon's experience in hiring a new management team, including a CTO and a director of marketing, to scale the company.And much more...Resources:Connect with Alon: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of the Second in Command podcast, Cameron discusses the intricate journey of transitioning from a hands-on business operator to a strategic owner. Discover the mindset and practical steps required for a CEO to step back from daily operations without losing the essence of their leadership. You'll learn the importance of clear communication, robust planning, and maintaining alignment within the team.Cameron offers actionable strategies for empowering a leadership team, including mentorship programs, setting up peer learning networks, and refining systems to inspect outcomes without micromanaging. He emphasizes the balance between delegation and abdication, ensuring the CEO retains strategic oversight while allowing the team to grow and succeed autonomously.Whether you’re a business leader looking to step back or an entrepreneur building sustainable systems, this episode provides a wealth of ideas to shape a thriving, self-reliant organization.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:How to prepare your team and organization for a long-term leadership transition, including leveraging strategic planning frameworks like EOS. (16:37)The importance of crafting a vivid vision to ensure continuity and alignment during and after a leadership shift. (19:02)Strategies to empower your leadership team through mentoring programs, peer learning networks, and structured support systems. (21:45)The difference between effective delegation and abdication, and how to inspect outcomes without micromanaging your team. (23:10)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of The Second in Command podcast, Cameron is joined by Ryan Casey, Chief Operating Officer for The Lifestyle Investor.Ryan shares insights from an unexpected career journey that began in a surprising industry and led to expertise in sales, systems, and personal development. The conversation explores the power of structured approaches to relationship-building, professional growth, and leadership, highlighting how early experiences shaped a mindset focused on efficiency and strategic thinking.You'll learn about Ryan's pivotal career transitions, from managing multiple businesses to stepping into a leadership role within a rapidly growing organization. The conversation explores the challenges of scaling a founder-driven company, striking a balance between maintaining core values and building systems that allow for sustainable expansion.Whether you're an entrepreneur, a sales professional, or someone looking to optimize your approach to success, this episode is packed with thought-provoking lessons and actionable strategies.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Ryan's experience with Orangetheory, including the challenges of marketing and generating leads during the COVID-19 pandemic. The benefits of having a founder-led company and the challenges of transitioning from a passion project to a business. The various asset classes the Lifestyle Investor covers, including private equity, credit funds, real estate, etc.Ryan's approach to marketing and learning, including joining coaching programs and masterminds to stay ahead of industry trends.And much more...Resources:Connect with Ryan: Website | LinkedInConversation with Griff Long, COO, Orangetheory FitnessConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of the Second in Command podcast, Cameron takes you on an exploration of a highly exclusive global network designed for those who are second-in-command within their organizations. The vision behind this community is clear: creating a space where professionals in leadership positions can connect, collaborate, and learn from one another. With monthly events, both virtual and in-person, members get the chance to engage deeply with peers across industries, share challenges and insights, and ultimately, enhance both their personal growth and business performance. You'll discover a dynamic environment where world-class content, real-world expertise, and a culture of accountability and support are at the forefront. Through various interactive formats, from member-led workshops to expert talks, this network fosters a unique atmosphere that encourages vulnerability, continuous learning, and strategic decision-making.This episode emphasizes the importance of developing a strong partnership between the COO and CEO, fostering trust, and ensuring a unified vision for the future.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why the arrival of a new COO is a significant event, with ripples affecting employees, suppliers, and the CEO's role. (1:20)The benefits of a well-executed onboarding process, building trust and understanding, and ensuring the COO can take over projects effectively. (8:20)Why COO coaching needs to focus on their strengths and areas for improvement, with CEOs coaching the areas where the COO shows skill. (17:23)The COO Alliance hosts monthly online events and two in-person events annually, including member presentations and deep discussions, with a focus on growth. (23:36)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of The Second in Command podcast, co-host Sivana Brewer is joined by Ashley John Heather, Co-Founder, President, and COO of Lumati, a wellness firm that blends evidence-based science with natural solutions.During the conversation, Ashley shares a personal and professional journey marked by rapid growth, continuous adaptation, and a deep commitment to making an impact. As Lumati's work gains traction on a national level, he reflects on the challenges of scaling a mission-driven organization while balancing personal development.Beyond business, Sivana and Ashley explore the personal side of success—what it means to carve out space for reflection, mentorship, and a well-rounded life. Ashley acknowledges the relentless pace of building something new and the effort required to reach the next level.This episode offers some thoughts on the importance of awareness, whether in business, health, or personal growth, and how small decisions can have a lasting impact.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The $4 trillion healthcare industry and why a growing number of people are seeking alternatives to traditional Western medicine.Ashley's transition into health after his brother's brain injury and his frustration with the healthcare system's focus on chronic conditions.The importance of conflict and disagreements as opportunities for better decision-making and growth.The difficulty of balancing the needs of existing team members with the need to bring in new talent.And much more...Resources:Connect with Ashley: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of the Second in Command podcast, Cameron explores a pivotal leadership decision that can transform the way businesses operate, grow, and scale. Every visionary leader reaches a point where their plate is too full, their time too stretched, and their focus divided. But the key to overcoming this challenge isn't just about delegation—it's about finding the right person to step in and elevate the entire organization. You'll discover a powerful framework that helps leaders assess their strengths, pinpoint their most valuable contributions, and identify the gaps that need to be filled to create a thriving, well-balanced team.  However, bringing in the right support isn't as simple as hiring another executive. It requires deep self-awareness, a clear understanding of what drives energy and productivity, and a willingness to relinquish control in areas that may not align with a leader’s true strengths. Cameron reveals a proven system for breaking down tasks, uncovering unique abilities, and strategically redistributing responsibilities to unlock greater efficiency and momentum.This episode shows why having a trusted partner in the business—someone who balances vision with execution and provides both challenge and support—can be a game-changer.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The importance of self-reflection for CEOs to understand their skills and needs before hiring a COO. Insights from Jim Morrisroe, CEO of 15Five, on the importance of having a reliable and supportive COO. Why a COO should be the CEO's built-in support network, handling disruptions and providing stability. Why finding the right COO can amplify and ignite the CEO's potential, leading to rapid growth and productivity.And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of The Second in Command podcast, Cameron is joined by Alex Dogliotti, Ph.D, Chief Human Resources Officer and Chief Operations Officer for Mindvalley.During the conversation, Alex shares insights into a groundbreaking shift reshaping the way organizations operate. He discusses how a passion-driven initiative within the company led to a powerful internal transformation, fundamentally altering workflows and redefining traditional roles.You'll hear about the challenges and opportunities that come with stepping into a leadership role during a time of significant transition. Alex reflects on the delicate balance of honoring past decisions while driving forward change, emphasizing the importance of assembling the right team.This episode serves as a testament to the power of trust, adaptability, and saying “yes” to challenges that lead to unexpected and rewarding paths.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Mindvalley's transition from an educational platform to an AI-driven data company focused on personal transformation.The role of WhatsApp in company communications and the need for strategies to manage information overload.The importance of financial and product roadmaps in making decisions. Mindvalley's approach to AI training, including partnerships with LinkedIn Learning and AI authors.And much more...Resources:Connect with Alex: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of the Second in Command podcast, Cameron is joined by Jonathan Keyser, Founder and Managing Partner of Keyser Commercial Real Estate, the largest commercial real estate firm of its kind in Arizona.In this conversation, Jonathan shares insights into a critical yet often overlooked area of business strategy. He highlights how companies can gain a significant edge by reevaluating decisions that many assume to be fixed or inflexible.  You'll discover the value of maintaining a competitive mindset when navigating complex processes. By staying proactive and strategic, businesses can avoid common pitfalls and seize advantages that may not be immediately apparent.This episode demonstrates how the right approach can lead to transformative results. The conversation is both inspiring and thought-provoking, urging leaders to reconsider their assumptions and embrace innovative solutions to stay ahead in an ever-changing environment.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The unique nature of Keyser Commercial Real Estate, which represents tenants rather than landlords, and the services they offer. (2:17)The conflict of interest in traditional commercial real estate brokerage firms and how Keyser addresses this issue. (4:16)The importance of early planning and the potential consequences of not having a strategy.  (13:15)The benefits of having a global strategy and the importance of optimizing real estate portfolios. (15:59)And much more...Resources:Connect with Jonathan: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of The Second in Command podcast, Cameron is joined by Stephanie Buckner, COO of Altair, a leader in computational science and AI solutions.During the conversation, Cameron and Stephanie explore the complexities of leading an organization that spans across the globe, managing both internal growth and external acquisitions. They touch on how corporate culture plays a pivotal role in the integration of new technologies and teams, and how staying true to company values while navigating the fast-paced demands of being a publicly traded entity can make or break success.You'll learn about leadership and talent acquisition, focusing on how to cultivate a work culture where flexibility and trust lead to higher performance and employee satisfaction. Hear about the challenges and strategies surrounding the global competition for top talent, particularly in technical and engineering sectors.This episode also offers advice to those just starting their career, focusing on building confidence, asking questions, and embracing challenges that come with stepping into roles that may initially feel daunting.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The importance of simulation in designing cars and other products to ensure safety and efficiency.The challenge of maintaining open, transparent communication while adhering to public company regulations.Why Altair does not have a dedicated integration team, instead, allows the entire organization to get involved. The importance of culture, flexibility, and trust in retaining employees.And much more...Resources:Connect with Stephanie: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of the Second in Command podcast, Cameron explores the intricacies of leadership roles within organizations, focusing on a key executive position that plays a crucial part in shaping company culture and driving success: the COO. You'll learn how this role evolves over time, with special attention paid to the dynamics between two critical figures at the helm of a company. A nuanced understanding of the relationship between these roles is presented, highlighting how their partnership can lead to strategic growth and organizational harmony.Cameron also touches on how businesses in different sectors require varying approaches to leadership, especially when scaling operations and managing teams. You'll hear how the right leadership structure can determine a company’s trajectory, from fostering innovation to maintaining operational efficiency.This episode brings into focus the importance of mentorship and growth, not only at the top but within the entire leadership team.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The different types of COOs and their specific roles within a company. (1:25)The seven different types of COO, including the Executor, the Change Agent, the Mentor, etc. (3:56)Other roles often filled by the COO, including the Adult in the Room, the Follower, the Devil's Advocate, etc. (14:56) The evolution of the COO's role, and why it often serves as the 'glue' in the organization, with culture as the source of adhesion. (24:45)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of The Second in Command podcast, co-host Sivana Brewer is joined by COO Alliance Member, Doug Smith, Vice President and COO of America's Best Restaurants.This episode does a deep dive into Doug's personal and professional journey, as well as the triumphs and challenges he has weathered along the way. He shares candid stories from his career, revealing pivotal moments that shaped his leadership philosophy and mindset. From balancing high-pressure responsibilities to managing personal emotions, his reflections offer a glimpse into the complex realities of navigating a demanding role while staying true to core values.You'll gain valuable insights into fostering a supportive and empowering work environment, and learn the importance of leading by example, promoting a culture of openness, and encouraging innovation from every level of the organization.This episode offers actionable advice on creating space for creativity, learning from failure, and cultivating meaningful professional relationships. It's a must-listen for anyone looking to elevate their leadership style and build stronger, more connected teams.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Doug's background in radio, including on-air, sales, and marketing, and his initial reluctance to delegate tasks.The importance of taking risks and having a visionary leader like Matt [Plapp, CEO], who is willing to invest significantly in their ideas.Why Doug believes that leading from the front and creating a supportive environment for his team is crucial.His personal experiences learning to delegate and trust his team, which has led to significant improvements in efficiency and job satisfaction.And much more...Resources:Connect with Doug: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of The Second in Command podcast, Cameron is joined by Susan Goebel, a Fractional COO, as well as the Founder and CEO of Scaling Management Consulting Group, Inc.During the discussion Cameron and Susan dive into the challenges businesses face as they scale and grow, especially when it comes to operational inefficiencies and leadership struggles. Susan shares stories of companies that unknowingly drain resources through overlooked expenses and hiring missteps, highlighting the hidden costs that can quietly sabotage success.You'll discover a unique solution for business owners feeling overwhelmed by day-to-day operations. A strategic approach is introduced, aimed at helping leaders regain focus by offloading critical tasks to seasoned professionals. This method not only identifies inefficiencies but also puts systems in place to create sustainable growth, allowing entrepreneurs to shift their attention from fighting fires to driving their vision forward.Whether it's growing financial complexities, hiring the wrong people, or simply feeling stuck despite increasing revenue, this episode presents actionable advice for recognizing—and solving—those barriers.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The concept of a fractional COO; a "back pocket COO" who assists with strategy, people management, and operational efficiency.The importance of having a strategic perspective and the ability to communicate effectively with the CEO and other C-suite executives.The typical starting point for a fractional COO, focusing on financial issues and operational efficiency.The typical engagement cost and the value a company gets from having a fractional COO, including improved profit margins and operational efficiency.And much more...Resources:Connect with Susan: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of The Second in Command podcast, Cameron is joined by Sean Seamer, Global Chief Operating Officer of Brainlabs, a high-performance media agency.During the conversation, you'll be given a glimpse behind the scenes of a global organization's leadership transition and growth strategy. Sean, a seasoned executive with a wealth of international experience, shares his approach to stepping into a senior role within an already established team.You'll discover the company's ambitious expansion plans, highlighting both geographic growth and the evolution of its services. With a focus on developing talent pipelines in new markets and embracing technological innovation, Sean outlines how staying ahead in a dynamic industry requires constant adaptation. Sean's thoughts on leadership, personal growth, and the importance of maintaining balance offer valuable insights for anyone striving for long-term success.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Sean's globe-spanning career trajectory, including his time in San Francisco, London, Singapore, New Zealand, and Australia.Brainlabs' global ambitions and the strategic focus on expanding in Latin America and Western Europe.The importance of value alignment and the tangible culture at Brainlabs.Brainlabs' ongoing investment in product evolution and the exciting new developments in the pipeline.And much more...Resources:Connect with Sean: WebsiteConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of your COO"Get Cameron’s online course – Invest In Your Leaders

In today's episode of The Second in Command podcast, Cameron is joined by Kate Lincoln-Goldfinch, the owner and CEO of Lincoln-Goldfinch Law – Abogados de Inmigración.During the conversation, Cameron and Kate explore the nuances of navigating complex professional relationships. You'll hear about the challenges of balancing different leadership styles, the importance of communication, and the impact of workplace culture on collaboration. With contrasting perspectives on accountability and conflict resolution, they reveal the delicate dance required to maintain harmony while driving an organization forward.  The discussion highlights a crucial mindset shift — moving from problem-solving to coaching. Instead of acting as intermediaries, effective leaders empower their teams to handle difficult conversations directly, fostering personal growth and stronger relationships.Beyond the day-to-day struggles, the conversation touches on the deeper bonds that sustain long-term partnerships. Whether through shared experiences, intentional connection, or simple gestures of appreciation, investing in professional relationships is just as important as driving results.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Kate's background in immigration law, including a life-changing experience with a detained asylum-seeking family. (2:41)The importance of regular communication and avoiding duplication of efforts between the CEO and COO. (13:00)The differences between a COO and a director, focusing on leadership and vision versus hands-on execution. (18:06)The challenges of transitioning from a culture of leniency to one of accountability. (22:00)And much more...Resources:Connect with Kate: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron’s latest book "Second in Command: Unleash the Power of Your COO"Get Cameron’s online course – Invest In Your Leaders